WO1999026190A1 - Systeme d'acquisition et d'utilisation d'informations - Google Patents

Systeme d'acquisition et d'utilisation d'informations Download PDF

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Publication number
WO1999026190A1
WO1999026190A1 PCT/EP1998/005643 EP9805643W WO9926190A1 WO 1999026190 A1 WO1999026190 A1 WO 1999026190A1 EP 9805643 W EP9805643 W EP 9805643W WO 9926190 A1 WO9926190 A1 WO 9926190A1
Authority
WO
WIPO (PCT)
Prior art keywords
signal
information acquisition
information
control unit
utilization system
Prior art date
Application number
PCT/EP1998/005643
Other languages
German (de)
English (en)
Inventor
Wolfgang Richter
Original Assignee
Vlg Virtual Laser Systems Gmbh
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Vlg Virtual Laser Systems Gmbh filed Critical Vlg Virtual Laser Systems Gmbh
Priority to PCT/EP1998/005643 priority Critical patent/WO1999026190A1/fr
Priority to JP2000521479A priority patent/JP2001523868A/ja
Priority to AU94404/98A priority patent/AU9440498A/en
Priority to EP98947524A priority patent/EP1031110A1/fr
Publication of WO1999026190A1 publication Critical patent/WO1999026190A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/03—Arrangements for converting the position or the displacement of a member into a coded form
    • G06F3/033—Pointing devices displaced or positioned by the user, e.g. mice, trackballs, pens or joysticks; Accessories therefor
    • G06F3/0354—Pointing devices displaced or positioned by the user, e.g. mice, trackballs, pens or joysticks; Accessories therefor with detection of 2D relative movements between the device, or an operating part thereof, and a plane or surface, e.g. 2D mice, trackballs, pens or pucks
    • G06F3/03542—Light pens for emitting or receiving light
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/03—Arrangements for converting the position or the displacement of a member into a coded form
    • G06F3/033—Pointing devices displaced or positioned by the user, e.g. mice, trackballs, pens or joysticks; Accessories therefor
    • G06F3/038—Control and interface arrangements therefor, e.g. drivers or device-embedded control circuitry
    • G06F3/0386—Control and interface arrangements therefor, e.g. drivers or device-embedded control circuitry for light pen

Definitions

  • the present invention relates generally to an information acquisition and processing system with which a practically unlimited number of people (users, customers, etc.) can communicate with information providers or advertisers in public space in a simple manner.
  • the invention relates to a system which can be used in connection with information or advertising spaces, for example billboards or advertising pillars.
  • an indicator of the effectiveness of advertising is the increase in sales of the advertised product or service.
  • the extent to which individual advertising measures, i.e. radio, television, cinema, print media or poster advertising, are effective, that is to say contribute to the increase in sales, can only be determined very costly by customer surveys.
  • the invention is therefore based on the object of creating a system with which information providers or advertisers in public space can communicate with any number of people in a simple and cost-effective manner.
  • the invention provides an information acquisition and evaluation system, with an area which is set up to receive a poster or the like for displaying graphic or text information, at least one portable, manually operable signal transmitter arrangement which has a control unit and a converter connected thereto which, depending on a control signal emitted by the control unit, generates an electromagnetic beam to be directed onto the surface, a scanning device for detecting an electromagnetic beam directed onto the surface by means of the signal transmitter arrangement, the scanning device at least one on or at has a sensor arrangement arranged on the surface, which scans it at least in part in an acute solid angle range in order to detect an electromagnetic beam directed at the surface and to generate a corresponding received signal, and a transmission unit Direction for transmitting the received signal to a computer unit in order to evaluate the received signal.
  • the information provider or advertiser presents the poster, passers-by can perceive the information contained on it and use the handheld transmitter to contact the information provider or advertiser by directing a (personalized) beam onto the poster surface with their signal transmitter, thereby notifying the information provider or advertiser is triggered. After this contact, statistical or demoscopic examinations or evaluations can take place, or a direct connection can be made of the information provider or advertiser with the respective passer-by.
  • addressees are equipped with a portable, manually operable signal transmitter arrangement. At the sight of the area on which an information or advertising poster is located, the addressees can direct the signaling device arrangement onto this area and, by actuating the signaling device arrangement, emit a beam which is detected by the sensor arrangement of the scanning device arranged on or near the area and by means of the transmission device is sent to the computing unit. The incoming information is collected and evaluated in the computer unit.
  • the control unit is preferably set up to impress the control signal for the converter with an identifier which is characteristic of the respective signal transmitter arrangement and / or its user.
  • an identifier which is characteristic of the respective signal transmitter arrangement and / or its user.
  • the converter has a laser diode or an ultra-bright LED for generating a directed electromagnetic beam.
  • the required information transmission can thus be easily implemented since the (light) beam can be amplitude or frequency modulated with the information.
  • no complex bundling is required in order to achieve precise to achieve a shaped marking spot on the projection surface. This considerably facilitates the detection by the sensors or the scanner.
  • a laser beam also has the property of producing a spot-shaped luminous spot in the paper of the advertising poster, which can be picked up particularly easily and safely by the sensor device even in the case of high ambient brightness (solar radiation or artificial light irradiation).
  • the receiver for the externally generated release signal has a direction-dependent reception sensitivity and is in such a spatially defined relationship with the converter for generating a directed electromagnetic beam that the emission of a directed electromagnetic beam is only possible if a release signal coming from the direction of the surface is received.
  • This configuration ensures that an uncontrolled actuation of the signal transmitter arrangement is not possible in any direction. This ensures, on the one hand, that a user does not direct rays at bystanders.
  • by not emitting the release signal it can be prevented that, regardless of the direction of the beam desired by the respective user, no beams can be emitted at certain times.
  • the control unit is connected to a reproduction device which is set up to reproduce an optical, acoustic or tactile signal which can be recognized by the user of the signal transmitter arrangement.
  • the playback device can also emit several signals (for example optically and tactilely).
  • an identification signal can be sent to the signal transmitter arrangement in addition to or instead of the release signal, which identification signal is received by the receiver and evaluated in the control unit of each signal transmitter arrangement, ie is compared with the identifier of the respective signal transmitter arrangement . If the comparison is positive, the control unit can likewise activate the playback device accordingly, so that the respective user knows that "his" beam is detected and taken into account in the statistical evaluation, for example in the manner described above.
  • the control unit is set up to convert the signal received by the receiver into or to determine the duration signal transmitted with the release signal and to generate the drive signal for the converter as a function of the duration signal. This ensures that each user cannot direct (light) rays onto the (advertising) surface for any length of time.
  • the transmitted time signal can either determine the maximum time for an uninterrupted (light) beam and / or the time signal specifies how long the accumulated time is during which the user (any number) of (light) beams is on can project the projection area.
  • the control unit has a counter, for example, which is set to a specific value by the time duration signal. During the time in which the user actuates the signaling device in order to direct a (light) beam onto the advertising surface, the counter is decremented. As soon as the counter has reached zero, the control unit stops generating the control gnals blocked for the converter (regardless of whether the signaling device is operated or not).
  • control unit can be set up to determine a number of light pulses transmitted in or with the release signal and to generate control signals for the converter as a function of the number of light pulses.
  • control unit has a counter that is set to a specific value by the light pulse number signal. This counter is decremented each time the user actuates the signaling device in order to direct a (light) beam onto the advertising surface. As soon as the counter has reached zero, the control unit blocks the generation of the control signal for the converter.
  • the scanning device preferably sweeps over a spatial region which extends essentially parallel to the surface of the surface. This ensures that only the relevant areas are scanned. In addition, this also makes it possible to safely scan the surface even in the event of unevenness in the surface (for example overlap spots in the edge area of individual poster parts).
  • the scanning device is preferably arranged on the edge of the surface and the sensor arrangement has an optical system through which a light spot caused by a beam directed onto the surface can be detected by the sensor arrangement.
  • the scanning device is arranged on the upper edge of the poster surface, so that it is not readily accessible to passers-by.
  • an alarm device can also be provided on the scanning device to prevent vandalism.
  • the transmission device preferably has a decoder to extract information contained in the received signal from the received signal. This means that only the information extracted in this way can then be transmitted.
  • the transmission device preferably has a transmitting device in order to send the received signal or information contained therein wirelessly (for example via a mobile radio network) to a receiving unit connected to the computer unit.
  • the scanning and transmission device located on the surface is equipped with an accumulator powered by solar cells in order to be independent of the public power grid.
  • the transmission device has a coding device in order to convert the received signal or information contained therein into a sequence of numbers which can be transmitted together with a telephone number of the receiving unit via a mobile radio network.
  • the computer unit contains a database in which received information can be statistically evaluated. This enables the advertiser to be provided with demoscopic and statistical information on the effectiveness of his advertising measure. For example, the number of customers interested in their advertised product or service can be determined.
  • the computer unit can make a telephone or postal contact with the user of the signaling device, depending on the information received. This enables the user to be informed more precisely about the advertised product or service. If contact is made by telephone via the user's mobile phone, the user can purchase the advertised product or service directly while standing in front of the advertising poster. The place of information and the time of information for the customer thus become the point of sale and time of sale.
  • FIG. 1 shows a schematic block diagram of a signal transmitter arrangement according to the invention.
  • 2 shows the signal transmitter arrangement according to the invention in cooperation with the other components of the information acquisition and processing system according to the invention in a schematic representation.
  • FIG. 2a shows a schematic side view of a billboard advertising area with a scanning device attached to it of the information acquisition and utilization system according to the invention.
  • a microcontroller 10 as a control unit, which is equipped with a central processor unit, a program memory and a data memory, and a number of data inputs and outputs.
  • a manually operated signal transmitter arrangement equipped with a plurality of keys 12 is connected to the microcontroller 10 in order to send control commands to the microcontroller 10.
  • One of the keys (+, -, 1, 2) can be operated to generate a scoring control command (positive, negative), or one of the keys can be operated to generate a control command, on the basis of which the user is called back to accept an order for the advertised product or service.
  • the microcontroller 10 is also connected to a converter 14 in the form of a laser diode, which emits an electromagnetic beam in the form of a directed visible light beam 16 when the converter 14 receives a corresponding control signal from the microcontroller 10.
  • a circuit generated by means of the keyboard 12 Signal is taken into account by the microcontroller 10 when generating the control signal for the converter 14 in such a way that corresponding information is modulated onto the light beam 16.
  • the microcontroller 10 is connected to an infrared receiver 18 in order to receive an externally generated release signal.
  • the release signal is preferably emitted by the scanning device arranged on the surface.
  • the receiver can also be designed to receive signals in the ultrasound range or other frequencies or types of propagation from the scanning device arranged on the surface.
  • the microcontroller 10 is programmed accordingly to impress the control signal for the converter 14 with an identifier which is characteristic of the respective signal transmitter arrangement.
  • the microcontroller 10 can receive corresponding information about the infrared receiver during operation of the signal transmitter arrangement, or it can receive corresponding data from the advertiser before the intended start-up by a user via a (serial) data input 20.
  • the identifier can consist of information about the user (age, gender, name, etc.) using the respective signal transmitter arrangement.
  • the microcontroller 10 is also programmed such that it only emits the control signal for the converter when a corresponding release signal has been received via the infrared receiver 18.
  • the infrared receiver 18, with which the externally generated release signal is received, is arranged in a tube 22 in order to bring about a direction-dependent reception sensitivity of the infrared receiver 18.
  • the tube instead of the tube, other optically effective components can also be used.
  • the infrared receiver 18 is next to the laser diode 14 arranged, wherein the laser diode 14 is aligned so that the central longitudinal axis of the tube 22 runs parallel to the axis of the light beam 16. This spatial arrangement of the two components ensures that a light beam 16 can only be emitted in the direction from which the release signal is also received.
  • a deviation from the parallel direction of incidence is possible. This is particularly dependent on the arrangement of the sensor arrangements on the poster surface or their sensitivity or reception area.
  • the microcontroller 10 is connected to a playback device 24 with illuminated displays 24a, 24b and 24c as well as a vibrator 24d and a buzzer 24e in order to reproduce an optical, acoustic or tactile signal which is recognizable for the user of the signal transmitter arrangement.
  • a playback device 24 with illuminated displays 24a, 24b and 24c as well as a vibrator 24d and a buzzer 24e in order to reproduce an optical, acoustic or tactile signal which is recognizable for the user of the signal transmitter arrangement.
  • the indicator lights are activated when the user operates the switch assembly.
  • the receipt of an enable signal can also be e.g. be signaled by an activation of the vibrator 24d by the microcontroller 10.
  • the microcontroller 10 is also programmed in such a way that it determines a time duration signal transmitted in or with the release signal from the signal received by the infrared receiver 18 and then generates the drive signal for the laser diode as a function of the time duration signal.
  • the microcontroller 10 has a counter which is set to a specific value by the time duration signal. During the time the user actuates the sounder assembly by one
  • the counter is decremented. As soon as the counter has reached zero, the Microcontroller 10 blocked the generation of the control signal for the converter 18.
  • the microcontroller 10 can additionally be programmed such that it also emits a signal representing the status of the counter to the light indicators 24a, 24b and 24c, and / or the vibrator 24d and / or the buzzer 24e.
  • the microcontroller 10 is programmed so that it determines a group identification signal transmitted in or with the release signal from the signal received by the infrared receiver 18 and to generate control signals for the converter as a function of the group identification signal.
  • the microcontroller 10 can also be programmed in this case so that it outputs the signal representing the respective group identifier to the light indicators 24a, 24b and 24c, and / or the vibrator 24d and / or the buzzer 24e.
  • the power supply of the microcontroller 10 and the other components of the signaling device can be realized by an UltraCap or GoldCap 40, which is characterized in that it is a capacitor that has a capacitance of 20 Farads or more. Charging such capacitors is many times faster than charging conventional batteries.
  • a power supply management circuit 42 is connected between the capacitor 40 and the microcontroller 10, so that a low charge level can also be communicated to the microcontroller 10 so that it outputs a corresponding (e.g. optical) signal.
  • the signaling device is designed so that it can be constructed as a matchbox-sized and therefore portable, hand-held device that a user can easily hold, carry and use in one hand.
  • 2, 2a illustrate how the signal transmitter arrangement works in conjunction with the other components of the information acquisition and utilization system according to the invention.
  • a housing is arranged on an advertising surface 48 and contains a control unit 50 which is connected to a scanner or a scanning device 60.
  • the scanning device 60 is set up to detect light rays striking the surface from a hand-held transmitter 70, as described in detail in FIG. 1, or a light spot L caused thereby, and to send corresponding signals to the control unit 50 .
  • the scanning device 60 preferably has a plurality of sensors 62, each of which covers only a predetermined area B1, B2, B3, which is delimited by a corresponding (collecting) lens 62a connected upstream of each sensor 62.
  • the user can select selection fields AI, A2, A3 on the poster and evaluate them accordingly in the manner described below.
  • each of the sensors 62 scans its corresponding region in an acute solid angle region a - in relation to the surface of the Area or the poster - from (see Fig. 2a). If sensors of the scanning device 60 are arranged in both upper (or also other) corners of the poster surface, their scanning areas can overlap. In this way, a more precise location determination of the point at which the user directs the beam from the signal transmitter arrangement (transmitter 70) can also be carried out.
  • the sensor arrangement can also be arranged in a central area of the surface, in which case it can also be moved out of the surface (by one or a few centimeters). ter) protrudes and extends like thorns through posters placed on the surface.
  • the sensor arrangement is preferably designed such that it has a plurality of sensors distributed around the circumference of the mandrel, each of which covers a sector-shaped area.
  • the infrared receiver 18 can receive the release signal emitted by the infrared transmitter. This is registered by the microcontroller 10 in the hand transmitter 70 and when the user actuates a switch 12, a light beam is emitted into this area, which the scanning device 60 can detect and forward corresponding signals to the control unit 50. This ensures that the scanning device 60 in particular can also detect the characteristic identifier of the respective transmitter 70 and other information about the user and can forward it to the control unit 50.
  • the control unit 50 is connected to a transmission device 90 arranged in the housing in the form of a mobile telephone transmitter for the GSM standard (or another system), which has programmed in a memory 92 a recipient number to which the acquired information is to be transmitted. If a landline telephone connection is available, the transmission device 90 can also be an ISDN interface, a modem for data transmission via the analog landline telephone network or the like. As soon as the control unit 50 forwards the information to the transmission device 90, the latter initiates a call to a receiving device of a remote computer unit 100, in which the information transmitted in the call is received and statistically evaluated. For this purpose, the computer unit 100 is equipped with appropriate database and statistical software. These evaluated -lö ⁇
  • the computer unit 100 can communicate this to the advertiser directly as an e-mail via the Internet with the corresponding information about the customer Then the customer can be called directly via his mobile phone while it is still standing in front of the poster, so that a passer-by can become a concrete customer standing directly in front of the poster, as further targeted information relevant to a purchase is exchanged as part of the recall, or purchase from - conclusions can be made Through the invention of the point of information on the point of halls.
  • the customer can also place an order directly or request the sending of further information material by pointing to another selection area with his hand transmitter 70.
  • the corresponding information (address, etc.) is also stored in the database of the computer unit 100.

Abstract

L'invention concerne un système d'acquisition et d'utilisation d'informations, comportant une surface (48) destinée à recevoir une affiche ou similaire, au moins une unité portative de génération de signaux (70), qui peut être actionnée manuellement et présente une unité de commande (10) et un transducteur (14) raccordé à cette dernière, ledit transducteur produisant, en fonction d'un signal de commande émis par l'unité de commande (10), un rayonnement électromagnétique orienté (S) à diriger sur la surface (48). Ledit système comprend en outre une unité de balayage (60) servant à détecter un rayonnement électromagnétique (S) orienté sur la surface (48) au moyen de l'unité de génération de signaux (70). L'unité de balayage (60) présente au moins un dispositif de détection (62), placé au niveau ou à proximité de la surface (48), qui balaye la surface (48) au moins partiellement afin de détecter un rayonnement électromagnétique (S) orienté sur la surface (48) et afin de produire un signal de réception correspondant. Le système de l'invention comprend également une unité de transmission (90) servant à transmettre le signal de réception à une unité de calcul (100) en vue d'une évaluation dudit signal de réception.
PCT/EP1998/005643 1997-11-14 1998-09-04 Systeme d'acquisition et d'utilisation d'informations WO1999026190A1 (fr)

Priority Applications (4)

Application Number Priority Date Filing Date Title
PCT/EP1998/005643 WO1999026190A1 (fr) 1997-11-14 1998-09-04 Systeme d'acquisition et d'utilisation d'informations
JP2000521479A JP2001523868A (ja) 1997-11-14 1998-09-04 情報収集利用システム
AU94404/98A AU9440498A (en) 1997-11-14 1998-09-04 System for acquiring and exploiting information
EP98947524A EP1031110A1 (fr) 1997-11-14 1998-09-04 Systeme d'acquisition et d'utilisation d'informations

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
EPPCT/EP97/06375 1997-11-14
PCT/EP1998/005643 WO1999026190A1 (fr) 1997-11-14 1998-09-04 Systeme d'acquisition et d'utilisation d'informations

Publications (1)

Publication Number Publication Date
WO1999026190A1 true WO1999026190A1 (fr) 1999-05-27

Family

ID=8167051

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/EP1998/005643 WO1999026190A1 (fr) 1997-11-14 1998-09-04 Systeme d'acquisition et d'utilisation d'informations

Country Status (1)

Country Link
WO (1) WO1999026190A1 (fr)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0686935A1 (fr) * 1994-06-09 1995-12-13 Corporation for National Research Initiatives Interface de pointage
JPH0895157A (ja) * 1994-09-27 1996-04-12 Hitachi Ltd 表示装置
WO1997041502A1 (fr) * 1996-04-27 1997-11-06 Philips Electronics N.V. Determination de la position d'un pointeur laser dans un systeme d'affichage d'images
WO1998001198A1 (fr) * 1996-07-05 1998-01-15 Vlg Virtual Laser Games Gmbh Systeme de jeu commande par ordinateur

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0686935A1 (fr) * 1994-06-09 1995-12-13 Corporation for National Research Initiatives Interface de pointage
JPH0895157A (ja) * 1994-09-27 1996-04-12 Hitachi Ltd 表示装置
WO1997041502A1 (fr) * 1996-04-27 1997-11-06 Philips Electronics N.V. Determination de la position d'un pointeur laser dans un systeme d'affichage d'images
WO1998001198A1 (fr) * 1996-07-05 1998-01-15 Vlg Virtual Laser Games Gmbh Systeme de jeu commande par ordinateur

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
PATENT ABSTRACTS OF JAPAN vol. 096, no. 008 30 August 1996 (1996-08-30) *

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