US1653707A - Advertising device - Google Patents

Description

G. HORNECKER ADVERTISING DEVICE Dec. 27, 1927. l 1353,707

Filed July 2l, 1924 2 Sheets-Sheet 2 CTI Patented Dec. 27, 1927.

UNITED STATES PATENT OFFICE.

GEORGE HORNECKER, DF ELMHURST, NEXV YORK, ASSGNR, BY MESNE ASSIGNMENTSy y TO CONVVELL GRAPHC COMPANY, NCORPORATED, OF NEW YORK, N. Y., A COR-l PORATION OF NEXV YORK.

ADVERTISING nnvron.

Application filed July 21, 19,24. Serial No. 727,156.

kllhis invention relates to advertising devices, and with regard to certain more speciiic features, to a representation ot a rectilinear object, and a display support thereion y y Among the several objects of the invention maybe noted the provision of a simple andinezipeusive device for displaying a likeness ot a rectilinear ohjecttogether with suitable legends; and the provision of a strikingly attractive device kof this type which can he made from va single blank and shipped flat. @ther objects will be in part obvious, and in part pointed `out hereinafter.

The invention accordingly comprises the features of construction,combinations of elements, and arrangements of parts, which are exemplified in the constructions hereinafter described and the scope ot' the application of which will be indicated in the vfollowing claims. f

In `the,accompanying drawings, in which are shown two of various possible embodimentsy of this invention,

Fig. 1 is a plan view of the developed blank after die-cutting and printing;

Fig. 2 is a front elevation of the device assembled for display purposes;

Fig. 3 is a side elevation of Fig. 2;

Fig. 4 is atop plan view of Fig. 2;

Fig 5 is a plan view showing the device `folded preparatory to shipping;

Fig. front;

Fig. 7 is a plan view of the developed blank of a modiiication of the device; and Fig. S is an assembled side elevation oi the 6: is an edge view of 5 from the modiiication shown in Fig. 7.

Similar reference characters indicate corresponding parts throughout the several views oit the drawings-` i .Referring now more particularly to Figs. 1 to 4 oit' the accompanying drawings there i s illustrated at 1 a. device formed of a single sheet of suitable material such as patent coated solid manilla. For a size such as 181/2 X 44 inches a thickness o1 25 pointsis suitable. p

The. device may take a variety oiforms but in the present embodiment its salient characteristic is its likeness, `in part, to a rectilinear box or carton 3, usually higher than its width and wider than its thickness,

`standing in relief, carrying suitable legendsy and the like (not shown) and having as a background slidewardly disposed wings 5 and 7 and an upwardly disposed wing 10. r.lheboX-like portion 3 :is disposed at an angle to thc. vertical wings 5 and 7 when assembled tor display. d

In making the device shown in Fig. 1 onlyk two operations are required, namely, lithographing or the equivalent and die cutting. The dotted lines 9, 11, 13, 15, 17 and 19 indicate scoring to facilitate bendingof the device from the ilat or shipping form shown, in Figs. 1, 5 and 6, to a display form, shown in Figs. 2, 3 and 4. 21, 23, 25, 27, 29 and 81 indicate incisions whose uses will be explained. l

Part ofthe support rests upon the .Hoor or showcase or the like, ina plane in advance of the other parts ot the base. fact, coupled with the fact that the device is ot' one piece, with scoring converging towardthe top to make the device stable, ensures the stability and rigidity necessary for display purposes, when substantially of the article. The two lines, 13 and 15 are completed at their lower ends by incisions 29 and 31. These last named score lines l13 and 15 together with the incisions 29 and 31 and the lateral score 17 bound what later appears to an observer as the box 3 front section and a base 41 upon which said box 3 resta. The incisions 29 and 31 are jogged so as to include in the boX-i'ront-anclhase plane 37 the small lateral areas 43 and 45 for ornamental purposes giving the hase and box a stable appearance.V y

y The dividing line 47 (lithographed) between boX and base extends to the right and left into the intermediate sections and 39 Where it continues to deiine the box in illustration. Within the sections 35 and 39 the line 47 turns upwardly at right angles at its ends, forming the lines 49 and 51 which serve to bound the rear of the box illustration when in display position. The

The double lines i This base oi the depicted box in position, as' also"l the side IWinfggs for background and display urposes.

The front of the.l depicted boi; slants `rear- Wardly toward vits top asdoes the 'base por-l` tion Lll, theside portions or "Wingsr and 7 are vertical and the intermediate` 'sections ,35 and 39 act as connecting links by virtue p ofthe scores 9 and 13 and l1 and l5 and their convergence.`

The top of the Ibox is coi'npletedfby folding throu'hlQO degrees, "on the"score` l7,"the sepctionsm53.v and 55 of the top section or upperintermediate `portion 33. The sections 53, 55 'forni closingy sections for the.

purposegof closing openings letttfby ears (i7. The` central, portion M54 ot section 33 may novv be "bent backward through 90 degrees on the score 17 andY thetop Wing `19 forward through"99 degrees on fthe score' l9`and` the incision slots 57' and 59 registered Wit-hthe incision slots `so'` that the` closingx `sect-ions 53 1 and lie in under'the centralpart dfof sired angle,

1 s i l V`play area and provide a background.

The side portions 'and and the upper wing l() may take a variety of shapes at their outward. extreintiesl tlhe purpose of. the upper wingl lO isto raise `the optical een; ter ol the` device thereby avoiding a squatty" appearance and to increase the display area. .lhe s "ideportions` 5 and 7 increase the dis- The shipping arrangen'ient olf the device `is .shown in flfigs. and Grivhere `the top" Atained. Y

intermediate portionf33, thereby closing the openings "G1 `and 63' left by the V incisions 25 an l27fand folding` of the'xving 10. (Fig. et.)

Thisgives the depicted'bei;y `toprafsolidap#J By `havlngmthe top"and' `front` of `the depictedb'oi; 3 stand out `and slant as has been described, Mivhile lthe rearward A and bottom linesiotthe saine areprinted with the back-` grofund;` a pleasing'. sense otrelie-l is obtained atoncefwithfblending of the depictedbox' with thefsubjectfmaterial of said background, thereby` giving aniore desirable .eilectthan could otherwise be obtained. f p

It Willbe. seen that` no extraneous supports are required, and no gluing or experi..`

sive` folding is"`requ`ired either in manufacture or installation of the article.`

In the presentadaptation, theslotsQl andY Q3 are cut along the boxoutlines 49 and 5l thereby causing ltlrewupper display Wingl() to"`,ass1"une" a position parallel `tothe box.- slant." 'The slots 2l and 123 Amay uber cut in` other positions bringing about different `resullal l Inf lir.` the scores` 9 `and 1l causingithe WineglO` to assumeva position which is vertical,` parallel tof,an d substantially in the plane of` theside" Wingslj and ,p when` Wings l are bent as far .rforvvard aspossib'le. In` the latter positionthe ears 65 andGT act asguides tofpar-` allel relationship between the wings. Any

fthe slotsmlrand 23 are eutlalonp;u

` above description or shown in the accompawing `l() and the upper section 33 arellcept H5 in one plane and l'olded forward on the central section 37 by means o 'l"the score 17. The side sections and are then folded back- Wards consecutivelypby ineens oli' scores 9 and ll. il flat shipping package may thus be obtained.

ln `view ot' the above`it willbe seen that, the several objects oit the invention are achieved and other advantageous results ab As many changes could bednade in carrying out the above'constructions Without da.` parting from the scope ot the invention, it is intended that allmattercontained in the lon nylug drawings shall be interpreted as illus trat-ive and not in a lirniting sense. r

l; ilnadvertising device coin rising a single sheet havingcertain score ines thereon adapted to divide said sheetinto` a 'front section, intermediate sections and side Wings; other score lines arranged laterally with respect to said tirst-n`a1ned" score `linesftogcther with incisions adapted to divide closingser.` tions from said intermediate sectibns,"`gan` upper intermediate portion formed `from said front section and an' upper display wing above said upper portion, ears on said upper display` wing cut ii'roin saidulgiper iliterlnediate portion and said chasing' sections; whereby said lront section may be.. folded to stand in` relief with respect to saidside and upper wings, the said intermediate sections and upper intermediate portionbeing` arranged angularly to close the said closing lill) sections, the.` liront section and intermediate `lock` the device in erected' position.

2. An advertisingdevieecomprising a sinlos gie sheet having four score lines across it adapted t-o divide said sheet into a front section, side Wings, and intermediate joining sections; a pair of laterally arranged score lines adapt-ed with incisions to divide hinged closing sections from said intermediate joining sections, an upperinterinediate portion above said front section, and an upper display Wing above said upper intermediate portion; means for interlocking the upper display wing with said side Wings and joining sections, said Closing sections being adapted to be folded in under said upper intermediate portion when the device is folded to interlock the display Wing;7 the lront sec-tion and intermediate sections and upper intermediate portion taking relative positions so as to simulate a container.

In testimony whereof, I have signed myV name to this specification this 14th day of July, 1924.

GEO. HORNECKER.

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