TWI518618B - Method and computer program product of deciding internet group buying price by means of on-line auction - Google Patents
Method and computer program product of deciding internet group buying price by means of on-line auction Download PDFInfo
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Description
本發明係有關於一種結合線上喊價方式決定網路團購價格之方法及電腦程式產品,特別是指買家及賣家透過各別之買方電腦及賣方電腦登入伺服電腦,並在伺服電腦上對一商品進行喊價以決定團購價格之方法。 The present invention relates to a method and a computer program product for determining the online group purchase price in combination with the online bidding method, in particular, the buyer and the seller log in to the servo computer through the respective buyer computer and the seller computer, and are on the servo computer. The method in which the commodity is screamed to determine the group purchase price.
網路團購是一種時下流行的購物模式,透過在網路上集結欲購買相同商品的消費者共同消費,能夠以較低的價格購買該商品。藉由以量制價,賣家亦能獲得一定的利潤。 Online group buying is a popular shopping model that can be purchased at a lower price by co-consumption of consumers who want to buy the same item on the Internet. By making a price, the seller can also get a certain profit.
一般網路團購技術可參閱:中華民國新型專利第M389306號「網路團購銷售裝置」,該案是由買者透過主機操作網路購物頁面點選商品銷售資訊,進行購買商品,且購買訊息係傳送至應用伺服器,且應用伺服器產生相對應該購買商品之購買授權,並統計購買商品的團購數量,在團購數量達到預設團購門檻時,交易成立,若團購數量未達到該預設團購門檻時,交易不成立,取消該購買授權。 For general online group purchase technology, please refer to: "China Online New Patent No. M389306 "Online Group Purchase and Sales Device", in which the buyer purchases goods through the operation of the online shopping page of the host, and purchases the information. Transfer to the application server, and the application server generates a purchase authorization corresponding to the purchased product, and counts the purchase quantity of the purchased goods. When the group purchase quantity reaches the preset group purchase threshold, the transaction is established, and if the group purchase quantity does not reach the preset group purchase threshold When the transaction is not established, the purchase authorization is cancelled.
中華民國新型專利第M359755號「網路集體購物平台」,該案是由訂購者於登入入口網站後,藉由會員管理系統登錄成為註冊會員,成為註冊會員之訂購者將能啟動邀請團購系統,產生與發送團購連結頁面至被邀請訂購 者,以發起集體團購,被邀請訂購者得以藉由團購連結頁面登入入口網站成為次級會員參與集體團購。 The Republic of China new patent No. M359755 "Online Collective Shopping Platform", which is registered by the subscriber after logging in to the portal website, and becomes a registered member by the member management system. The subscriber who becomes a registered member will be able to start the invitation group purchase system. Generate and send group purchase links to invite orders In order to initiate a group purchase, the invited subscribers can log in to the portal through the group purchase link page to become a sub-member to participate in the group purchase.
但是綜觀習知網路團購方式,皆沒有提供買家與賣家協調商品價格之喊價機制。因此,買家可能會以較高價格買得商品,賣家亦有可能喪失潛在客戶。 However, the comprehensive online group buying method does not provide the bidding mechanism for buyers and sellers to coordinate commodity prices. Therefore, buyers may buy goods at a higher price, and sellers may lose potential customers.
爰此,為了解決習知網路團購技術的缺失,本發明提出一種結合線上喊價方式決定網路團購價格之方法,包括下列步驟:A.由一賣方電腦登入一伺服電腦,並將一商品之一商品資訊、一販售價格、一可接受價格及一減價金額上傳至該伺服電腦;B.再由至少一買方電腦登入該伺服電腦,由該伺服電腦取得該商品之商品資訊及販售價格;C.前述買方電腦其中之一根據該販售價格輸入一欲購買價格至該伺服電腦,該伺服電腦將該欲購買價格與該可接受價格比對,當該欲購買價格低於該可接受價格時,該伺服電腦將該販售價格扣除該減價金額後,成為新的所述販售價格;D.執行一次以上C步驟,直到前述買方電腦其中之一所輸入之欲購買價格不低於該可接受價格時,將該欲購買價格設定為一團購價格,供其它的前述買方電腦登入該伺服電腦,並以該團購價格登記購買該商品,在重複執行C步驟時,當該販售價格扣除該減價金額後,會使新的該販售價格低於該可接受價格,則該伺服電腦不再供前述買方電腦輸入欲購買價格,並停止交易。 Therefore, in order to solve the lack of the conventional online group purchase technology, the present invention proposes a method for determining the online group purchase price by combining online bidding methods, including the following steps: A. Logging in a servo computer from a seller computer, and placing a product One of the product information, a sale price, an acceptable price and a reduction amount are uploaded to the servo computer; B. the at least one buyer computer logs in to the servo computer, and the servo computer obtains the commodity information and the seller of the product. Selling price; C. one of the aforementioned buyer computers inputs a desired purchase price to the servo computer according to the selling price, and the servo computer compares the desired purchase price with the acceptable price, when the desired purchase price is lower than the price When the price is acceptable, the servo computer deducts the selling price from the selling price to become the new selling price; D. performs one or more steps C until the purchase price is entered by one of the aforementioned buyer computers. When the price is not lower than the acceptable price, the purchase price is set as a group purchase price for other aforementioned buyer computers to log in to the servo computer, and the purchase price is When the product is purchased, when the sales price is deducted from the discounted price, the new selling price is lower than the acceptable price, and the servo computer is no longer required to be input by the buyer computer. Buy the price and stop trading.
進一步,在重複執行C步驟時,該伺服電腦只允許任一台特定的前述買方電腦輸入特定次數的欲購買價格。 Further, when the C step is repeatedly performed, the servo computer allows only one of the specific aforementioned buyer computers to input a specific number of purchase prices.
進一步,在D步驟中,在特定時間內,當前述買方電腦所輸入之欲購買價格皆低於該可接受價格時,該伺服電腦不再接受前述買方電腦輸入欲購買價格,並停止交易。 Further, in the step D, when the purchase price input by the buyer computer is lower than the acceptable price within a certain time, the servo computer no longer accepts the purchase price of the buyer computer and stops the transaction.
進一步,當停止交易時,前述買方電腦所輸入之欲購買價格與該販售價格之差距在一特定比例之內時,該伺服電腦發出一具有折扣之訊息至前述買方電腦。 Further, when the transaction is stopped, when the difference between the purchase price entered by the buyer computer and the sales price is within a certain ratio, the servo computer sends a message with a discount to the buyer computer.
本發明再提出一種電腦程式產品,用以將一應用程式安裝在一伺服電腦、一賣方電腦及一買方電腦,用以執行前述結合線上喊價方式決定網路團購價格之方法。 The invention further provides a computer program product for installing an application on a server computer, a seller computer and a buyer computer for performing the aforementioned method for determining the network group purchase price by means of the online bidding method.
本發明的功效在於: The effect of the invention is:
1.提供買家與賣家在線上對商品價格進行喊價,使買家能夠以容許的欲購買價格買得商品,賣家也能在可接受價格內賣出商品。 1. Provide buyers and sellers to bid for the price of the goods online, so that the buyer can buy the goods at the allowed purchase price, and the seller can also sell the goods at an acceptable price.
2.當販售價格在喊價過程中,低於可接受價格時,伺服電腦即停止交易,避免系統混亂。 2. When the selling price is lower than the acceptable price during the bidding process, the servo computer stops trading and avoids system confusion.
3.伺服電腦只允許特定的買方電腦輸入特定次數的欲購買價格,避免買家使用外掛程式無限次喊價,擾亂其他買家進行喊價;亦可避免買家以偏離商品之行情價格過大之價格多次進行喊價。 3. The servo computer only allows a specific buyer's computer to input a certain number of purchase prices, avoiding the buyer's use of the plug-in to make unlimited bids, disturbing other buyers to bid, and avoiding the buyer's excessive price deviation from the commodity. The price has been shouted several times.
4.在特定時間內,例如設定的拍賣時間內,前述買方電腦所輸入之欲購買價格皆低於該可接受價格時,則停止交易。其中,停止交易時,前述買方電腦所輸入之欲購買價格與該販售價格之差距在一特定比例之內時,透過前述買方電腦給予買家特定折扣,可提高買家對下一件商品的消費機會。 4. Stop the transaction within a certain period of time, such as the set auction time, when the purchase price entered by the aforementioned buyer computer is lower than the acceptable price. Wherein, when the transaction is stopped, when the difference between the purchase price entered by the buyer computer and the sales price is within a certain ratio, the buyer may be given a specific discount through the aforementioned buyer computer, thereby improving the buyer's next product. Consumption opportunities.
(1)‧‧‧伺服電腦 (1)‧‧‧Servo computer
(2)‧‧‧賣方電腦 (2)‧‧‧Seller computer
(3)‧‧‧買方電腦 (3)‧‧‧ Buyer Computer
[第一圖]係為本發明之系統架構圖。 [First figure] is a system architecture diagram of the present invention.
[第二圖]係為本發明之實施狀態的流程圖。 [Second diagram] is a flowchart of an implementation state of the present invention.
綜合上述技術特徵,本發明結合線上喊價方式決定網路團購價格之方法及電腦程式產品的主要功效將可於下述實施例清楚呈現。 In combination with the above technical features, the method for determining the online group purchase price and the main functions of the computer program product in combination with the online bidding method will be clearly shown in the following embodiments.
參閱第一圖所示,本實施例包括一伺服電腦(1)、一賣方電腦(2)及一買方電腦(3)透過網路連結。 Referring to the first figure, the embodiment includes a servo computer (1), a seller computer (2) and a buyer computer (3) connected via a network.
再參閱第二圖所示: See the second picture again:
A.賣家透過前述賣方電腦(2)登入前述伺服電腦(1),並將所欲販售的一商品之一商品資訊、一販售價格、一可接受價格及一減價金額上傳至該伺服電腦(1)。其中,該商品資訊例如是該商品的成份、使用方法、廣告等資訊;該販售價格為該商品的初始定價;該可接受價格為賣家可接受賣出的最低金額;該減價金額為賣家在後續的喊價過程中,每一次喊價所降低之金額。 A. The seller logs in to the aforementioned servo computer (1) through the aforementioned seller computer (2), and uploads one of the goods, one sold price, one acceptable price and one reduced price of one of the goods to be sold to the servo. Computer (1). The product information is, for example, information about the component, usage method, advertisement, and the like of the product; the selling price is the initial pricing of the product; the acceptable price is the minimum amount that the seller can accept to sell; the price reduction is the seller In the subsequent bidding process, the amount of each callback is reduced.
B.前述伺服電腦(1)提供商品之展示平台,將前述商品之商品資訊及販售價格陳列於於該展示平台。多個買家可由個別之買方電腦(3)登入該伺服電腦(1),由該伺服電腦(1)的展示平台瀏覽前述商品之商品資訊及販售價格。 B. The aforementioned servo computer (1) provides a display platform for goods, and displays the product information and the selling price of the aforementioned goods on the display platform. A plurality of buyers can access the servo computer (1) by an individual buyer computer (3), and the product information and the selling price of the aforementioned goods are browsed by the display platform of the servo computer (1).
C.買家對於所欲購買之商品可由其買方電腦(3)根據該販售價格輸入一欲購買價格至該伺服電腦(1),而由於是喊價式的交易模式,該欲購買價格可低於該販售價格。此時,該伺服電腦(1)會將該欲購買價格與該可接受價格比對,當該欲購買價格低於該可接受價格時,表示買家的出價並沒 有到達賣家可接受賣出的最低金額,因此,該伺服電腦(1)會將該販售價格扣除該減價金額後,成為新的所述販售價格,此新的所述販售價格即為該賣家的喊價金額。 C. The buyer can input the desired purchase price to the servo computer (1) according to the sales price of the product to be purchased by the buyer computer (3), and the purchase price may be due to the bidding transaction mode. Below the selling price. At this time, the servo computer (1) will compare the price to be purchased with the acceptable price, and when the price to be purchased is lower than the acceptable price, the buyer’s bid is not There is a minimum amount that the seller can accept the sale. Therefore, the server (1) will deduct the sale price from the sale price and become the new sale price. The new sale price is The amount of the bid for the seller.
D.執行一次以上C步驟,直到任一買家透過前述買方電腦(3)所輸入之欲購買價格不低於該可接受價格時,此時,該伺服電腦(1)認定喊價拍賣結束,而將該欲購買價格設定為一團購價格。其他買家可由其所屬之買方電腦(3)登入該伺服電腦(1),並以該團購價格登記購買該商品。藉此方式,可提供買家與賣家在線上對商品價格進行喊價,使買家能夠以容許的欲購買價格買得商品,賣家也能在可接受價格內賣出商品。 D. Execute more than one C step until the purchase price entered by any buyer through the aforementioned buyer computer (3) is not lower than the acceptable price. At this time, the servo computer (1) determines that the auction is over. And the price to be purchased is set as a group purchase price. Other buyers can log in to the server (1) from the buyer's computer (3) to which they belong, and register to purchase the item at the group purchase price. In this way, buyers and sellers can be offered online bidding for the price of the goods, so that the buyer can buy the goods at the allowed purchase price, and the seller can also sell the goods at an acceptable price.
其中,在重複執行C步驟時,該伺服電腦(1)只允許任一台特定的前述買方電腦(3)輸入特定次數的欲購買價格,亦即任一買家能出價的次數是有限制的,並且,當其中一買家透過其所屬之買方電腦(3)輸入欲購買價格進行喊價後,該伺服電腦(1)控制該買家所屬之買方電腦(3)不得進行下一次的出價,必須由另一位買家透過其所屬之買方電腦(3)進行出價。此種方式可避免買家使用外掛程式無限次喊價,擾亂其他買家進行喊價,同時也可避免買家以偏離商品之行情價格過大之價格多次進行喊價。而在喊價過程中,當該販售價格扣除該減價金額後,會使新的該販售價格低於該可接受價格,則該伺服電腦(1)不再供前述買方電腦(3)輸入欲購買價格,並停止交易,避免系統產生混亂。 Wherein, when the C step is repeatedly executed, the servo computer (1) allows only one specific purchaser computer (3) to input a specific number of purchase prices, that is, the number of times any buyer can bid is limited. And, when one of the buyers enters the bidding price through the buyer's computer (3) to which they belong, the servo computer (1) controls the buyer's computer (3) to which the buyer belongs, and may not make the next bid. Bidding must be made by another buyer through the buyer's computer (3) to which they belong. This way, the buyer can avoid the inconvenient bidding of the plug-in by the buyer, disturbing the bidding price of other buyers, and avoiding the buyer's multiple bidding at a price that is too high from the price of the commodity. In the process of bidding, when the selling price deducts the amount of the price reduction, the new selling price will be lower than the acceptable price, and the servo computer (1) is no longer available to the aforementioned buyer computer (3). Enter the price you want to buy and stop trading to avoid confusion.
要再說明的是,在特定時間內,一般是賣家透過該賣方電腦(2)所設定之一拍賣時間,當前述買方電腦(3)所輸入之欲購買價格皆低於該可接受價格時,該伺服電腦(1)不再接受前述買方電腦(3)輸入欲購買價格, 並停止交易。此時,可供賣家參考是否商品的市場接受度不高,或是價格不符市場預期。在此種模式導致停止交易時,當前述買方電腦(3)所輸入之欲購買價格與該販售價格之差距在一特定比例之內時,例如相差10%內,該伺服電腦(1)會發出一具有折扣之訊息至出價的前述買方電腦(3),例如紅利積點,可提高買家對下一件商品的喊價消費機會。 It is to be noted that, during a certain period of time, it is generally an auction time set by the seller through the seller computer (2), when the purchase price input by the buyer computer (3) is lower than the acceptable price. The servo computer (1) no longer accepts the purchase price of the aforementioned buyer computer (3), And stop trading. At this point, the seller can refer to whether the market acceptance of the goods is not high, or the price does not meet market expectations. When the mode causes the transaction to stop, when the difference between the purchase price entered by the buyer computer (3) and the sales price is within a certain ratio, for example, within 10% of the difference, the servo computer (1) will Sending a previously discounted message to the aforementioned buyer's computer (3), such as a bonus point, can increase the buyer's chances of spending the next item.
本發明之電腦程式產品則用以將一應用程式安裝在前述伺服電腦(1)、賣方電腦(2)及買方電腦(3),用以執行前述方法。 The computer program product of the present invention is for installing an application on the aforementioned servo computer (1), seller computer (2) and buyer computer (3) for performing the aforementioned method.
綜合上述實施例之說明,當可充分瞭解本發明之操作、使用及本發明產生之功效,惟以上所述實施例僅係為本發明之較佳實施例,當不能以此限定本發明實施之範圍,即依本發明申請專利範圍及發明說明內容所作簡單的等效變化與修飾,皆屬本發明涵蓋之範圍內。 In view of the foregoing description of the embodiments, the operation and the use of the present invention and the effects of the present invention are fully understood, but the above described embodiments are merely preferred embodiments of the present invention, and the invention may not be limited thereto. Included within the scope of the present invention are the scope of the present invention.
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