KR20130105022A

KR20130105022A - Goods selling methode using on-line

Info

Publication number: KR20130105022A
Application number: KR1020120027093A
Authority: KR
Inventors: 이영수
Original assignee: 주식회사 펌퍼스
Priority date: 2012-03-16
Filing date: 2012-03-16
Publication date: 2013-09-25

Abstract

The present invention relates to a merchandise selling method using online, in the method of selling merchandise online, the step of setting the selling period and quantity in advance and starting the first sale at the selling price at a cost; Judging whether the sale of the quantity is completed, if the sale is completed, increasing the selling price to a predetermined width, changing the order to the increased price, repeating the process of initiating the second sale, increasing the order, and maintaining the selling state; At the end of the sale period, a product selling method online, comprising: selling a product at a price corresponding to the order to a buyer group applying for a purchase in the previous order of the current sale;

Description

How to sell your products online {goods selling methode using on-line}

The present invention relates to a method of selling a product using online, and more particularly, using the online to increase the selling price according to the purchasing power based on the number of purchase applications of the consumer with the production cost as the selling price. A method of selling a product.

In recent years, the sales of goods have moved a lot from the offline sales to online sales due to the development of online communication means such as the Internet.

Since the Internet can be accessed at any time anywhere in the world, marketing activities using the Internet have no spatial and temporal constraints, and two-way communication is possible because they can receive direct responses from consumers. In addition, people who enter the Internet site can be classified into several characteristics according to the characteristics of the site, so that companies can target marketing to the target group, and collect e-mail addresses and direct responses of consumers through interactive communication. Because it can do, it provides the advantage of one-to-one marketing. This is difficult to achieve in marketing using mass media. In general marketing activities of the industrial society, it is necessary to pay a very large amount of money and time to select and target the target group. Can be.

In general, Internet-based e-commerce includes buyers who want to purchase a product, general information about the product such as a list of goods and price of the product, and a seller who wants to sell a product selling site and a product configured to perform all the procedures of the e-commerce smoothly. consist of.

First, buyers and sellers register on the Internet, and entrepreneurs or sellers who operate product sales sites (if sellers operate their own product sales sites) need to know all information about sellers who want to sell their products: Register sales volume, payment method, and personal information on the product sales site.

However, the general merchandise selling method using the Internet-based electronic commerce has various problems. First, since the products handled by general Internet-based e-commerce deal mainly with uniform products, selling fashion products sensitive to individual personality and fashion such as clothing or accessories that value scarce value using general Internet-based e-commerce. Inappropriate. Second, when the selling period is fixed, according to the general method of selling products using the Internet-based e-commerce, the selling price of the first purchaser and the later purchaser is the same. There is this.

In order to solve these problems, Korean Laid-Open Patent Publication No. 2002-0007705, in the case of a limited quantity of sales for which a sales period is defined, applies an online product according to a differential price to induce sales promotion by differentially applying the sales price by date. There is provided a selling method, “The present invention relates to a method of selling on-line products according to the differential price, the present invention is to produce the same fashion product as the fashion product worn by the broadcaster, and publish the information of the fashion product produced on the site And the step of applying for the purchase of the fashion product, and checking whether the sale period of the fashion product has passed and displaying the sale period and the differential purchase price of the fashion product if the sale period has not passed, and the inventory of the fashion product. Investigate whether there is a product, and if there is a stock, reregister the stock as a sale Online merchandise sales method according to the differential price including the system.

This method starts the sale by setting the price including the margin at the beginning of the sale of the commodity, and if the inventory remains within the sale period, the sales amount is increased by a certain amount every day, and the amount is presented. After completion, the sale ends if there is no stock, and if there is stock, the product is registered as a stock and the sale is offered again at a discounted price to continue the sale. If present, the sale is terminated at the point when the inventory is exhausted by presenting a discounted amount.

However, this method also has difficulty in receiving consumer's trust in whether the initial sales amount is appropriate and there is a concern that the initial sales may not be made in large quantities. In addition, if initial sales are not smooth, there is a high possibility that they will remain as inventory items, and sales will be made only after the discount amount is applied. Therefore, the recovery rate of the funds will be delayed and the deficit sales will be severely affected. Will act as a problem.

The present invention has been invented in view of the above problems, and an object thereof is to provide a product method using online which can set an optimal selling price of a product to a consumer.

Another object of the present invention is to sell a limited quantity of goods in a limited time period, but the present invention relates to a product selling method using online that does not generate a product inventory by varying the product price according to the product preference.

The object of the present invention is a method for selling a product online, wherein the step of setting the selling period and quantity in advance, and starting the first sale with the selling price at the cost, determines whether the sale of the predetermined quantity is completed. After the sale is completed, increase the selling price to a predetermined width, change the order to the increased price, repeat the process of starting the second sale, increase the order, and maintain the selling state; and at the end of the selling period It can be achieved by a method of selling goods online, characterized in that to sell the product at a price corresponding to the order to the buyer group applying for a purchase in the previous order of the currently sold order.

This invention starts a new distribution revolution in which the consumer determines the selling price. In other words, a new distribution structure is starting to change from a corporate-oriented distribution structure in which a company determines a margin to a consumer-oriented sales pricing structure in which consumers directly participate in determining an appropriate distribution margin.

It also provides a second generation social shopping form. That is, it provides advanced social shopping based on a distribution process centered on consumers, which sells specific physical products in a first generation social shopping centered on discount coupons, which can only include bubbles.

In particular, the present invention proposes an original business model that is consistent with Korean sentiment. In other words, as a distribution structure for the online generation, it will be a new business model that is well suited to the national sentiment that wants rapid change and adapts quickly.

The present invention can set the optimal selling price for the goods by differentially increasing the price of the goods according to the preference of the consumer. In addition, by selling a limited quantity in a limited period of time has a very useful effect that does not generate the inventory of the goods by varying the product price according to the product preference.

1 is a block diagram showing the configuration of a general online product sales system
2 is a flow chart showing the flow of goods sales method according to the invention

Hereinafter, a preferred embodiment of an online product selling system according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing the configuration of an online product sales system according to the present invention. Accordingly, the present invention includes a plurality of buyer groups 100 that can be accessed through the Internet, and a main server 210 that transmits product information when these buyer groups 100 are connected through the Internet. The main server 210 is controlled by the seller 220, and determines whether or not the buyer connected through the member database 200 is a member, and displays a window for inducing membership if it is a non-member. Product information uploaded to the main server 210 is presented at a selling price. In addition, the seller 220 includes a logistics server 230 to process the logistics delivery process when the sale is determined in the main server 210.

2 is a sales flowchart of a method of selling a product online according to the present invention. According to this, the selling period and the quantity are set in advance, and at the same time, the selling price is included in the step of starting the first selling (S10). The order n at this time is 1.

Subsequently, it is determined whether the sale period of the predetermined quantity has ended (S20). If it is determined that the sale period has not ended, step S30 of determining whether the number of purchase requests has reached the product quantity is performed.

As a result, when the number of purchase requests has reached the product quantity, performing the step of increasing the selling price to a predetermined width (S40), and then confirming the end of the selling period with the order n = n + 1 (S20). Return to In other words, even if the order is changed before the end of the sale period, if the number of purchase requests reaches the product quantity, the price of the product continues to rise.

On the other hand, in the step of confirming the end of the selling period (S20), when the selling period is finished, the order of the order of the n-1 group is confirmed as the sales group to end the product sales and send the information of the buyer group to the logistics server to send the product Initiate.

As an example of the actual period and the amount of money, it is assumed that 10 products are sold at the cost of goods sold, and that sales are performed only for 72 hours. Raise 1000 won. In other words, from the 11th buyer will be sold at a price increase of 1,000 won, this process is repeated when the sale is completed in units of 10 people. The sale is ended at the point where the sales group of the tenth order of the Nth order is made and no further sales are made. At this time, the profit (∑) is 10 people X 1,000 won X (N 1 (N: 1-> end group order) .If the order was 5, the total sales amount would be +40000 cost. do.

100: Buyer terminal
200: Member Database
210: sales server
220: Seller
230: logistics server

Claims

In the way of selling goods online,
Setting the selling period and quantity in advance and starting the first sale at the selling price at cost;
Determining whether the sale of the predetermined quantity is completed, if the sale is completed, increase the selling price to a predetermined width, change the order to the increased price, repeat the process of starting the second sale, increase the order, and maintain the sales state; ,
And selling the product at a price corresponding to the order to a buyer group applying for a purchase in the previous order of the currently selling order at the end of the selling period.

The method of claim 1, wherein the increase in the selling price is increased by the same amount each time.