TWI518615B - System, method, computer program product of dynamic discount group-purchase transaction - Google Patents

Description

Trading system, method and computer program product of variable discount group purchase commodity

The present invention relates to a transaction system, method and computer program product for a variable discount group purchase commodity, in particular to a related parameter set by a transaction server for a commodity discount setting procedure, and the transaction server during the group purchase sales time. According to the group purchase quantity value and the corresponding discount rate, the starting price of one of the products is further modified.

O2O (online to offline) is one of the most popular trading modes in the current e-commerce business model, that is, consumers can purchase interested products online in groups on the website, and then consume or collect goods in non-line stores. In the process, the consumer can purchase the desired product with a certain discount amount, and the store provided by the product can use the group method, in addition to increasing the number of products sold, and also increasing the popularity of the store. At present, most of the common group purchase transactions are displayed on the sales platform website, and a fixed discount amount will be marked to attract consumers to participate in group purchase transactions, such as "Groupon Group Buying Network" and "GOMAJI enough Maji". mode. However, this group purchase model with a fixed discount amount may result in: First, the discount amount is not low enough to attract consumers to participate in group purchases, so it will not be easy to increase the number of group purchases; second, the discount amount is low enough, but the number of group purchases is small; Poor profit, even loss.

The online group purchase of the Republic of China, such as the Republic of China New Patent Announcement No. M389306, "Online Group Purchase and Sales Device", the buyer selects the product sales information through the host operation online shopping page, and purchases the product, and the purchase message is transmitted to the application server. And the application server generates a purchase authorization corresponding to the purchased product, and counts the purchase quantity of the purchased product, when the group purchase quantity reaches the preset group purchase threshold, When the transaction is established, the buyer can enjoy the product discount of the purchased product, perform the bank deduction operation according to the purchase authorization, and the store host receives the purchase order for the purchased product. If the group purchase quantity does not reach the preset group purchase threshold, the transaction is not established and the purchase authorization is cancelled.

However, the above-mentioned prior art has the following disadvantages that still need to be improved:

1. The known "network group purchase and sales device" is the number of group purchases of goods purchased through the application server, and the transaction is only established when the group purchase quantity reaches the preset group purchase threshold. This method is more wasteful of consumer time, that is, purchase Consumers need to spend time filling out the information, but cancel the transaction because the number is not up to the threshold.

2. It is known that the online group purchase and sales device has a fixed discount value for group purchases. Therefore, the fixed discount value is less attractive to attract more consumers to purchase, and it is easy to make the sales of the products to be purchased.

In order to improve the above-mentioned deficiencies, the present invention provides a trading method for a variable discount group purchase commodity, wherein a transaction server provides a trading platform for a seller and a plurality of buyer terminals to connect to the transaction server via an internet connection. And performing the transaction on the trading platform, comprising the following steps: Step A: The seller end registers at least one commodity information of one of the commodities to be purchased into the transaction server; Step B: uses the transaction server to perform a commodity discount setting The program, the product discount setting program sets the following setting parameters: one of the products, the group purchase sales time, a starting price, the group purchase quantity value of the plurality of commodities, and the plurality of discount rates corresponding to the group purchase quantity value; Step C: through the transaction The server displays the product information of the product and the setting parameters of the product discount setting program on the trading platform; Step D: during the group purchase and sales time, the transaction server will according to the group purchase quantity value and the corresponding discount rate Further changing the starting price of the commodity to make the trading order correspond to different group purchases The multiple buyer sides of the quantity value complete the transaction with the amount after the discount.

Further, there is a step E: the foregoing group purchase quantity value is from low to high, and the discount rate correspondingly is from low to high, and after the group purchase sale time ends, the highest discount rate is used as a final discount rate, corresponding to a lower discount. At the buyer side of the transaction, the transaction server performs a refund difference and a compensation feedback program.

The compensation feedback program provides a corresponding buyer-side compensation bonus.

Wherein, the group purchase quantity value is a set value multiplied by a discount interval, and the discount rate is multiplied by a set discount value.

Furthermore, the present invention further provides a trading system for a variable discount group purchase product, comprising: a transaction server including a commodity discount setting module and a trading platform; and a seller terminal connecting the aforementioned transaction server via the Internet To log in to the trading platform; the plurality of buyers connect to the transaction server via the Internet to log in to the trading platform; the seller end logs at least one item of the product to be purchased to the transaction server through the transaction The product discount setting module of the server performs a product discount setting procedure, and the product discount setting program sets the following setting parameters: one of the products, the group purchase sales time, a starting price, a plurality of commodity group purchase quantity values, corresponding to the aforementioned group purchase a plurality of discount rates of the quantity value, wherein the commodity information of the commodity and the setting parameter of the commodity discount setting program are displayed on the trading platform through the transaction server, and the transaction server purchases the group according to the group purchase time The quantity value and the corresponding discount rate further change the starting price of the commodity Break-type, so that the transaction order corresponding end of the complex buyer buy the number of different values respectively to the discount amount after completion of the transaction.

The transaction server includes a refund difference program module and a compensation feedback program module, wherein the group purchase quantity value is from low to high, and the discount rate correspondingly is from low to high, and after the group purchase sale time ends, The aforementioned highest discount rate as a final discount rate, corresponding to lower The buyer of the discount rate transaction, the refund server of the transaction server performs a refund difference program, and the compensation feedback program module performs a compensation feedback program.

A computer program product for installing an application on a transaction server, a seller side, and a buyer side to perform the aforementioned trading method of a variable discount group purchase item.

The effect of the invention is:

1. Consumers who want to buy a group can directly register the products with the willingness to purchase, and do not need to register as a member first, thus improving the convenience and clustering of the group purchase transaction.

2. The invention firstly logs the commodity information of at least one commodity to be purchased by the seller to the transaction server, and through the transaction server to perform a commodity discount setting procedure, that is, the seller desires the trading platform. The price of the published goods can be accepted by the seller, so the transaction will not be cancelled due to the lack of the number of group purchases.

3. The price of the commodity of the invention may vary with the number of registered consumers of the group purchase, and the corresponding discount amount may be increased, so that the willingness of other group purchase consumers to subsequently purchase may be increased to increase the purchase amount, that is, the amount of the discount is high. Go low.

4. The present invention is based on the change in the quantity of the product and thus has a variable discount, mainly for maintaining the profitability of the seller's end (ie, the merchandise provider), and does not fix the discount, that is, not because of the commodity The number of registered customers is too small, resulting in poor profitability and even loss.

5. In the present invention, although the consumer who first registers and completes the transaction may have the original price and the price is the highest, the present invention may give different (or the same) amount of rewards by registering the group purchase order, and Consumers who register early and complete group purchase transactions can be encouraged.

6. The present invention mainly adopts a trading method of variable discount group purchase, and therefore can reflect that the more the purchase, the more the purchase characteristics of the discount.

7. The sales system store with the trading platform can obtain the shelf price of the product and the selling fee or the transaction fee.

(1)‧‧‧Transaction server

(11)‧‧‧Commodity discount setting module

(12)‧‧‧ trading platform

(13) ‧ ‧ Refund of the difference program module

(14) ‧‧‧Compensation feedback module

(2) ‧‧‧Seller

(3)‧‧‧Buyer

(4) ‧‧‧Internet

[First figure] is a schematic diagram of the main structure of the present invention.

[Second figure] is a step diagram of the present invention.

[Third Figure] is another step diagram of the present invention.

[Fourth figure] is a flow chart of the present invention.

[Fifth Figure] is a schematic view of the present invention.

The present invention is a trading system, method and computer program product of a variable discount group purchase product, and its main technical features, objects and effects will be clearly shown in the following embodiments.

Please refer to the first figure first. First, the main structure of the trading system of the variable discount group purchase commodity of the present invention comprises a transaction server (1), and the transaction server (1) includes a commodity discount setting program. a module (11), and providing a trading platform (12), and a seller (2) and a plurality of buyer (3) are respectively connected to the transaction server (1) through an internet (4), and The transaction server (1) further includes a refund difference program module (13) and a compensation feedback program module (14).

Referring to the second figure, the transaction method of the variable discount group purchase commodity according to the present invention is mainly provided by the transaction server (1) to provide the trading platform (12) for the seller end (2) and the plural number. The buyer (3) connects to the transaction server (1) via the Internet (4) and trades goods on the transaction platform (12), and has a computer program product for installing an application in the transaction. The server (1), the seller end (2) and the buyer end (3) to perform the aforementioned transaction method, including the following steps:

Step A: The seller (2) logs in at least one item of the commodity to be purchased to the transaction server (1), wherein the seller is a commodity provider, and the product information includes the commodity. Name, model, color, size, introduction and instructions for use.

Step B: The seller terminal (2) can perform a commodity discount setting procedure through the transaction server (1), and the commodity discount setting program sets the following setting parameters: one of the commodities, the group purchase sales time, a starting price, and the plural number The value of the group purchase quantity of the commodity, and the multiple discount rate corresponding to the value of the group purchase quantity mentioned above.

Step C: displaying, by the transaction server (1), the commodity information of the commodity and the setting parameter of the commodity discount setting program on the trading platform (12), that is, displaying the commodity information of the commodity, the group purchase time of the commodity, A starting price, a group purchase quantity value of a plurality of commodities, and a plurality of discount rates corresponding to the aforementioned group purchase quantity value.

Step D: During the group purchase and sales time, the transaction server (1) further performs a variable discount on the starting price of the commodity according to the group purchase quantity value and the corresponding discount rate, so that the transaction order corresponds to different group purchases. The multiple buyer side of the quantity value (3) completes the transaction with the amount after the discount.

It should be further noted that the product discount setting program includes two setting methods, one of which is the setting mode of "customized discount"; the other is the setting mode of "fixed discount".

The "customized discount" is set by the initial price P set for the product, and further sets the number of products and the discount rate for each discount interval. If it is assumed that there are three discount intervals: S1, S2, respectively. S3, the number of commodities is: N1, N2, N3, and the discount rate is: R1, R2, R3. As an example, for example, P=100, the number of products of the three discount intervals S1, S2, and S3 is set to 5, 15, and 30, respectively, and the discount rate is 5%, 10%, and 20%, and when 5 = the number of purchased products. <15, the product discount = 5, when 15 = group purchase quantity <30, commodity discount = 10, group purchase quantity >= 30, commodity discount = 20.

The setting method of "fixed discount" is: if the starting price set by the product is P, the set value is N, the discount interval is S, the discount value is set to R, and the group purchase value is the set value and the discount interval. Multiply, the discount rate is the discounted interval multiplied by the set discount value, that is, the group purchase quantity value = N × S, the discount rate = S × R, that is, when N = the number of group purchase goods < 2N, the commodity discount price = P ×R, when 2N=the number of purchased goods <3N, the commodity discount price=2×P×R, and so on, until the quantity of the purchased goods>=S×N, the commodity discount price=S×P×R. As an example, for example: P = 100, N = 10, S = 3, R = 10%, when 10 = group purchase quantity < 20, commodity discount = 10, when 20 = group purchase quantity < 30, commodity Discount = 20, when the number of group purchases >= 30, the commodity discount = 30.

Furthermore, please refer to the third figure, there is a further step E: the aforementioned group purchase quantity value is from low to high, and the aforementioned discount rate corresponds to low to high, and after the group purchase sale time ends, the highest discount is obtained. The rate is a final discount rate and corresponds to the buyer (3) that trades at a lower discount rate. The transaction server (1) performs a refund difference procedure and a compensation feedback program, wherein the compensation feedback program provides The corresponding buyer (3)-compensation bonus is used as an incentive to participate in the group purchase transaction activities in the early stage, and the consumers who participate in the group purchase in the early stage can increase the purchase price of the group purchase, and the reward money can be used as the credit amount for the purchase of the goods by the consumers in the future. .

Furthermore, please refer to the fourth figure, which is a flow chart of the present invention. First, according to the above-mentioned "fixed discount" or "customized discount", the product discount setting procedure is set, and each group will be purchased one by one. The commodity sets its parameters, such as the group purchase sales time, a starting price, the group purchase quantity value of the plurality of commodities, and the plurality of discount rates corresponding to the group purchase quantity value, and the trading platform can be utilized after being set (12) The product to be purchased is put on the shelf, and the commodity information of the commodity and the above setting parameters are displayed, and the trading activity of the collective purchase commodity is started by the plurality of buyer terminals (3), and the transaction server (1) is further based on the current The discounted value of the quantity of the purchase of the commodity, and the payment amount is the starting price minus the discounted price, and the transaction is completed, and the consumer who completed the transaction early can return the difference procedure and the compensation feedback procedure through the transaction server (1) So consumers of early consumption There is no loss, and consumers can be encouraged to complete the group purchase transaction as soon as possible, so that the purchase of goods to be purchased can be quickly improved, and the transaction materials, payment, and delivery of goods by the seller (2) can be completed quickly. .

Furthermore, please refer to the fifth figure, which shows an example. Consumers can search or view the information of the goods to be purchased through the trading platform (12):

(1) First, assume that the seller (2) has one A product to be engaged in a group purchase transaction, and set the relevant information as follows: the discount method adopts the "fixed discount method", and the starting price of the A product is 100 yuan, the commodity The quantity is 10, the discount range is 3, and the discount rate is 10%.

(2) When the consumer examines the sales information of the A commodity, it can decide whether to participate in the group purchase, and the first consumer registers and purchases and the payment amount is 100 yuan.

(3) The subsequent second to ninth consumers register to purchase and the payment amount is 100 yuan.

(4) When the 10th consumer registers and purchases and the payment amount becomes 90 yuan.

(5) The subsequent 11th to 19th consumers register and purchase and the payment amount is 90 yuan.

(6) When the 20th consumer registered the purchase and the payment amount became 80 yuan.

(7) Subsequent 21st to 29th consumers registered and purchased and their payment amount is 80 yuan.

(8) When the 30th consumer registers and purchases and the payment amount becomes 70 yuan.

(7) Subsequent consumer registration purchases and the payment amount is 70 yuan.

(8) 3 discount intervals, that is, the group purchase registration period ends. Further, if the discount amount of the A commodity is 30 yuan, the transaction server (1) will perform the refund difference procedure and the compensation feedback program, for example: the first digit to The 9th registered consumer will refund the difference of 30 yuan and give a rebate of 10 yuan, while the 10th to 19th registered consumers will refund the difference of 20 yuan, and give a reward of 5 yuan, and the first The 20-to-29th registered purchaser refunds a difference of 10 yuan and gives a reward of 1 yuan.

(9) Finally, the goods A that complete the transaction will be distributed by the seller (2), and the sales system store with the trading platform (12) will charge the transaction fee to the seller (2).

In view of the foregoing description of the embodiments, the operation and the use of the present invention and the effects of the present invention are fully understood, but the above described embodiments are merely preferred embodiments of the present invention, and the invention may not be limited thereto. Included within the scope of the present invention are the scope of the present invention.

(1)‧‧‧Transaction server

(11)‧‧‧Commodity discount setting module

(12)‧‧‧ trading platform

(13) ‧ ‧ Refund of the difference program module

(14) ‧‧‧Compensation feedback module

(2) ‧‧‧Seller

(3)‧‧‧Buyer

(4) ‧‧‧Internet

Claims (5)

A trading method for a variable discount group purchase commodity, wherein a transaction server provides a trading platform for a seller and a plurality of buyer terminals to connect to the transaction server via an internet connection, and the transaction is performed on the transaction platform, including the following steps. Step A: The seller end registers at least one item of the commodity to be purchased into the transaction server; Step B: through the transaction server, performs a product discount setting procedure, and the product discount setting program sets the following settings. Parameter: one of the commodity purchase time, a starting price, a group purchase quantity value of the plurality of commodities, and a plurality of discount rates corresponding to the group purchase quantity value; Step C: making the commodity information of the commodity and the commodity through the transaction server The setting parameters of the discount setting program are displayed on the trading platform; Step D: During the group buying and selling time, the transaction server further changes the starting price of the commodity according to the group purchase quantity value and the corresponding discount rate. Discount, so that the order of transactions corresponds to the price of the multiple purchasers of different group purchases The transaction is completed; Step E: The value of the aforementioned group purchase is from low to high, and the discount rate corresponds to low to high, and after the end of the group purchase and sales time, the highest discount rate is used as a final discount rate, corresponding to The buyer of the transaction at a low discount rate, the transaction server performs a refund difference and a compensation feedback program. The method for trading a variable-price group purchase product according to the first aspect of the patent application, wherein the compensation feedback program provides a corresponding buyer-side compensation bonus. The method for trading a variable discount group purchase product according to claim 1, wherein the group purchase quantity value is multiplied by a set value, and the discount rate is the discounted range and a set discount value. Multiply. A trading system for a variable discount group purchase product, comprising: a transaction server, comprising a commodity discount setting module and a trading platform; and a seller terminal, connecting the transaction server via the Internet to log in to the trading platform; a plurality of buyer terminals, which are linked to the transaction platform via the Internet to log in to the transaction platform; the seller side logs at least one item of the goods to be purchased to the transaction server, and the product discount is set through the transaction server. The module performs a product discount setting procedure, and the product discount setting program sets the following setting parameters: one of the commodity purchase time, a starting price, a group purchase quantity of the plurality of commodities, and a plurality of discounts corresponding to the group purchase quantity value. Rate, through the transaction server, the commodity information of the commodity and the setting parameter of the commodity discount setting program are displayed on the trading platform, and during the group purchase and sales time, the transaction server according to the group purchase quantity value and the corresponding The discount rate further changes the starting price of the commodity, so that the transaction order corresponds to the amount of the discounted price of the multiple buyer sides of the different group purchase value, wherein the transaction server includes a refund price difference module. Group and a compensation feedback module, the value of the group purchase is from low to high. The discount rate correspondence is from low to high, and after the end of the group purchase sale time, the highest discount rate is used as a final discount rate, corresponding to the buyer who trades at a lower discount rate, and the transaction server refunds the difference procedure. The module performs a refund difference program, and the compensation feedback program module performs a compensation feedback program. A computer program product for installing an application on a transaction server, a vendor side, and a buyer side as described in claims 1 to 3 to perform the first to third items of the patent application scope The transaction method of the variable-type group purchase commodity.