TWI501176B - Single purchase of secondary shopping online shopping method - Google Patents
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- TWI501176B TWI501176B TW102131171A TW102131171A TWI501176B TW I501176 B TWI501176 B TW I501176B TW 102131171 A TW102131171 A TW 102131171A TW 102131171 A TW102131171 A TW 102131171A TW I501176 B TWI501176 B TW I501176B
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本發明為一種網購方法,尤指一種單次消費二次購物的網購方法。The invention is an online shopping method, in particular to an online shopping method for single-time consumption secondary shopping.
透過網際網路來購物的方式越來越受到一般大眾的歡迎,越來越多的人們會利用網路購物的方式來購買各式各樣的商品。The way to shop through the Internet is becoming more and more popular among the general public. More and more people use online shopping to purchase a wide variety of goods.
現今的網路購物平台相當的多,賣家之間的競爭也越來越激烈,現在,網路購物的賣家通常會用購物紅利積點的方式來刺激消費者回流,讓消費者下次想買東西時候,會優先考慮同樣的賣家以繼續累積紅利點數,而當累積的紅利點數到一定數量時,即可兌換成其他由賣家所選定的商品或廠商之贈品。Today's online shopping platform is quite a lot, and the competition among sellers is becoming more and more fierce. Now, online shopping sellers usually use the shopping bonus point to stimulate consumers to return, so that consumers want to buy next time. In the case of things, the same seller will be given priority to continue to accumulate bonus points, and when the accumulated bonus points reach a certain amount, they can be redeemed for other goods or manufacturers' gifts that are selected by the seller.
但是利用累積紅利點數的方式,都需要累積到一定的數量才能兌換成其他商品,且累積的紅利點數會有一保管期限,若消費者超過該保管期限,但尚未使用該已累積的紅利點數,則該紅利點數就會作廢,就消費者而言即造成損失,而對於網路賣方來說為維護紅利點數正確性,必須完善記錄消費資料,以免紅利集點爭議。故有必要進一步改良之,減少消費者可能造成的損失。However, the method of accumulating bonus points requires a certain amount to be redeemed for other goods, and the accumulated bonus points will have a retention period. If the consumer exceeds the retention period, the accumulated bonus points have not been used. If the number is used, the bonus points will be invalidated, which will cause losses for the consumers. For the online seller to maintain the correctness of the bonus points, it is necessary to improve the recording of consumption data to avoid disputes. Therefore, it is necessary to further improve and reduce the losses that consumers may cause.
有鑑於此,本發明的主要目的係提供一種單次消費二次購物的網購方法,讓消費者在完成網路購物當下即可選擇並獲得其它架上商品,無須累積紅利點數,減少買賣雙方因紅利集點所生爭議或拿回無用贈品。In view of this, the main object of the present invention is to provide an online shopping method for single-time consumption secondary shopping, so that consumers can select and obtain other on-board merchandise when completing online shopping, without accumulating bonus points and reducing the buyers and sellers. Disputes arising from bonus points or getting back useless gifts.
為達到上述主要目的,本發明所採用的技術手段係令該單次消費二次購物的網購方法包含有以下步驟:提供全部架上商品(S10);確認完成架上商品的第一次購物(S11);根據被選購之架上商品金額,自全部架上商品中選擇部份架上商品(S12);提供部份架上商品(S13);確認完成部分架上商品的第二次購物(S14);顯示已確認的第一次及第二次購物的架上商品(S15);及結算第一次購物的架上商品金額(S16)。In order to achieve the above main object, the technical means adopted by the present invention is such that the online shopping method for the single purchase secondary shopping includes the following steps: providing all the shelves (S10); confirming the completion of the first purchase of the goods on the shelf ( S11); according to the amount of goods on the shelf, select some of the shelves from all the shelves (S12); provide some of the shelves (S13); confirm the completion of the second purchase of some of the shelves (S14); display the confirmed on-shelf merchandise for the first and second purchases (S15); and settle the on-sale merchandise amount for the first purchase (S16).
綜上所述,本發明的優點在於,讓消費者在完成選購架上商品的當下,依據選購架上商品的金額主動選擇部分架上商品供消費者挑選,除了讓消費者能感受到買一送一或買一送多的實質回饋外,所選擇的部分商品亦為架上商品,使消費者更容易換得有感商品,進而提高購物意願,且當消費者購物的同時即可獲得另一商品,無須經過多次消費並累積點數後才能兌換,因此,不會有累積點數超過保管期限以致紅利點數作廢之情況發生;相對地,就網路賣方也不必額外管理及記錄消費者個資及紅利積點。In summary, the invention has the advantages that the consumer can actively select some of the products on the shelf for the consumer to select according to the amount of the goods on the shelf when completing the purchase of the goods on the shelf, in addition to allowing the consumer to feel In addition to the substantial feedback of buying one get one free or one get one free, some of the selected products are also on-shelf goods, making it easier for consumers to exchange meaningful goods, thereby increasing shopping willingness, and when consumers are shopping, they can If you get another product, you don't have to go through multiple purchases and accumulate points before you can redeem it. Therefore, there will be no accumulation points exceeding the retention period and the bonus points will be invalidated. In contrast, the online seller does not need to manage and Record consumer capital and bonus points.
10‧‧‧電腦10‧‧‧ computer
20‧‧‧網路20‧‧‧Network
30‧‧‧網路購物伺服器30‧‧‧Online Shopping Server
31‧‧‧購物網頁31‧‧‧Shopping page
311‧‧‧確認購買商品視窗311‧‧‧Confirm purchase window
312‧‧‧結帳按鍵312‧‧‧Checkout button
32‧‧‧第二次購物網頁32‧‧‧Second shopping page
33‧‧‧本次購物清單視窗33‧‧‧This shopping list window
圖1係實現本發明單次消費二次購物的網購方法之系統架構圖。FIG. 1 is a system architecture diagram of an online shopping method for implementing a single purchase secondary shopping of the present invention.
圖2係本發明單次消費二次購物的網購方法之流程圖。2 is a flow chart of an online shopping method for a single purchase secondary shopping of the present invention.
圖3係本發明單次消費二次購物的網購方法之一較佳實施例的流程圖。3 is a flow chart of a preferred embodiment of the online shopping method for single purchase secondary shopping of the present invention.
圖4係提供全部架上商品之網頁視窗示意圖Figure 4 is a schematic view of a webpage providing a full shelf of goods.
圖5係確認選購的架上商品之網頁視窗示意圖。Figure 5 is a schematic diagram of a web page window for confirming the purchase of goods on the shelf.
圖6係提供部分架上商品之網頁視窗示意圖。Figure 6 is a schematic view of a webpage providing a portion of the merchandise on the shelf.
圖7係顯示已確認的第一次及第二次購物的架上商品之網頁視窗示意圖。Figure 7 is a schematic diagram showing the webpage of the on-shelf merchandise for the first and second purchases confirmed.
以下配合圖式及本發明之較佳實施例,進一步闡述本發明為達成預定目的所採取的技術手段。The technical means adopted by the present invention for achieving the intended purpose are further explained below in conjunction with the drawings and preferred embodiments of the present invention.
請參閱圖1所示,係實現本發明單次消費二次購物的網購方法之網路系統架構,係包括一網路購物伺服器30及透過網際網路20、行動網路連結至該網路伺服器的使用者終端機,如電腦10、智慧型手機11等;因此,消費者可利用家中的電腦10透過網際網路20連結至一個執行本發明的網路購物伺服器30。Referring to FIG. 1 , the network system architecture of the online shopping method for implementing the single-consumption secondary shopping of the present invention comprises a network shopping server 30 and connecting to the network through the Internet 20 and the mobile network. The user terminal of the server, such as the computer 10, the smart phone 11, etc.; therefore, the consumer can use the computer 10 in the home to connect to the online shopping server 30 executing the present invention via the Internet 20.
請配合參閱圖2所示,係本發明網購方法的流程圖主要包含以下步驟: 提供全部架上商品(S10);確認完成架上商品的第一次購物(S11);根據被選購之架上商品金額,自全部架上商品中選擇部份架上商品(S12);提供部份架上商品(S13);確認完成架上商品的第二次購物(S14);顯示已確認的第一次及第二次購物的架上商品(S15);及結算第一次購物的架上商品金額(S16)。Referring to FIG. 2, the flow chart of the online shopping method of the present invention mainly includes the following steps: Provide all the shelves (S10); confirm the first purchase of the goods on the shelf (S11); select some of the shelves from all the shelves according to the amount of the goods on the shelf (S12); Part of the on-shelf merchandise (S13); confirm the completion of the second purchase of the merchandise on the shelf (S14); display the confirmed first and second purchase of the on-shelf merchandise (S15); and settle the first purchase The amount of goods on the shelf (S16).
以下謹進一步配合圖3說明上述各步驟詳細內容。The details of each of the above steps will be described below in conjunction with FIG.
當消費者以一電腦10連結至該網路購物伺服器30進行購物,如消費者為首次登錄購物,則該網路購物伺服器30要求消費者提供基本個人資訊以完成會員註冊,並讓該消費者登入購物網頁31(S20),如圖4所示,該網路購物伺服器30於購物網頁31上提供複數架上商品(S21),消費者可於電腦10上瀏覽該購物網頁31,以進行第一次購物。When the consumer connects to the online shopping server 30 for shopping by a computer 10, if the consumer logs in for the first time, the online shopping server 30 requests the consumer to provide basic personal information to complete the member registration, and allows the The consumer logs into the shopping webpage 31 (S20). As shown in FIG. 4, the online shopping server 30 provides a plurality of shelves on the shopping webpage 31 (S21), and the consumer can browse the shopping webpage 31 on the computer 10. For the first time shopping.
當該網路購物伺服器30確認消費者選定的欲購買之架上商品時(S22),該網路購物伺服器30會提供一確認購買商品視窗311,如圖5所示,並顯示於消費者的電腦上。接著,當消費者點選視窗311的結帳按鍵312時,代表消費者已確定購買該架上商品;此時,該網路購物伺服器30即可計算消費者確定的架上商品金額,即售價金額。 接著,該網路購物伺服器30根據以確認的架上商品金額主動選擇部分架上商品(S23),其較佳作法為,先將售價金額扣除其成本,或再進一步扣除一管銷成本與利潤後之購品金額,再與架上商品之成本價比對,找出成本價不高於該購品金額的架上商品作為部分架上商品(S24),提供消費者進行免費的第二次購物,當然亦不排除若第一次購物總金額計算出的購品金額高於架上商品的最高售價,而提供所有架上商品供消費者作第二次購物。舉一實例,消費者購買的商品為電視,其售價係8000元,其成本係4800元;該管銷成本係售價之3%,為240元;該利潤係售價之20%,為1600元;當該售價扣除其成本後,為3200元(8000-4800=3200),再進一步扣除該管銷成本與該利潤後之購品金額為1360元(3200-240-1600=1360),該網路購物伺服器30利用該購品金額與所有架上商品的成本作比對,將成本不高於該購品金額的部分架上商品資訊透過網路20傳送至消費者的電腦10中,讓消費者瀏覽第二次購物網頁32,如圖6所示,以提供消費者作第二次購物,而且第二次購物為免費。在本較佳實施例中,能提供第二次購物之架上商品係直接清楚的顯示在視窗中讓消費者選擇,但無法作為第二次購物之架上商品則設定為無法點選(如圖中所示斜線區域涵蓋物品均非第二次購物之架上商品),以告知消費者該些物品非為第二次購物可選擇的架上商品。When the online shopping server 30 confirms the item selected by the consumer to be purchased (S22), the online shopping server 30 provides a confirmation purchase item window 311, as shown in FIG. 5, and displays it in consumption. On the computer. Then, when the consumer clicks the checkout button 312 of the window 311, the representative consumer has determined to purchase the shelf product; at this time, the online shopping server 30 can calculate the amount of the shelf determined by the consumer, that is, The amount of the sale. Next, the online shopping server 30 actively selects a part of the on-shelf item according to the confirmed amount of the on-shelf item (S23), and the preferred method is to deduct the cost of the selling price or further deduct a cost of the selling. The amount of the purchase after the profit is compared with the cost price of the goods on the shelf, and the shelf goods whose cost price is not higher than the purchase price are found as part of the shelf goods (S24), and the consumer is provided free of charge. For the second purchase, it is of course not excluded that if the total purchase amount calculated by the total amount of the first purchase is higher than the maximum sale price of the goods on the shelf, all the shelves are provided for the consumer to make a second purchase. As an example, the consumer purchases the product as a TV, the selling price is 8,000 yuan, and the cost is 4,800 yuan; the selling cost is 3% of the selling price, which is 240 yuan; the profit is 20% of the selling price. 1600 yuan; when the selling price is deducted from its cost, it is 3200 yuan (8000-4800=3200), and further deducting the cost of the management and the profit after the purchase is 1360 yuan (3200-240-1600=1360) The online shopping server 30 compares the purchase amount with the cost of all the on-shelf items, and transmits a portion of the on-board product information whose cost is not higher than the purchase amount to the consumer's computer 10 via the network 20. In the middle, let the consumer browse the second shopping webpage 32, as shown in FIG. 6, to provide the consumer for the second shopping, and the second shopping is free. In the preferred embodiment, the product on the shelf for the second shopping can be directly displayed in the window for the consumer to select, but cannot be selected as the second shopping shelf. The slashed area shown in the figure covers items on the shelf that are not the second time of purchase, to inform the consumer that the items are not available for the second purchase.
當該網路購物伺服器30確認消費者選定的第二次購物的架上商品時(S25),該網路購物伺服器30根據該 購品金額及消費者選定的第二次購物的架上商品成本判斷是否還有可選擇的部分架上商品(S26),若還有可選擇的部分架上商品,先判斷消費者是否按下結帳按鍵312(S261),若否,則該網路購物伺服器30根據已確認的選定之架上商品金額及已確認的選定之第二次購物的架上商品成本,主動選擇部分架上商品(S262),並提供該主動選擇的部分架上商品作為第二次購物的架上商品(S24),讓消費者再一次進行第二次購物,其較佳作法為,將該購品金額扣除該成本之剩餘金額與架上商品之成本比對,找出成本不高於於該剩餘金額的架上商品作為下一次購物的部分架上商品,直到無成本低於該剩餘金額的架上商品,或消費者已按下結帳按鍵312;經比對後若無成本低於該剩餘金額的架上商品,或消費者按下結帳按鍵312,則提供消費者已選定的第一次購物商品與第二次購物商品資訊至消費者的電腦10,並提供消費者一本次購物清單視窗33(S27),如圖7所示,讓消費者確認並以第一次購物的架上商品金額進行結帳(S28)。When the online shopping server 30 confirms the on-shelf item selected by the consumer for the second purchase (S25), the online shopping server 30 according to the The amount of the purchase and the cost of the goods on the shelf for the second purchase selected by the consumer determine whether there are still some optional shelves (S26). If there are optional parts on the shelf, first determine whether the consumer presses The checkout button 312 (S261), if not, the online shopping server 30 actively selects a part of the shelf based on the confirmed amount of the merchandise on the shelf and the confirmed cost of the shelf for the second purchase. Commodity (S262), and providing the actively selected part of the shelf product as the shelf item for the second purchase (S24), allowing the consumer to conduct the second purchase again, preferably by the amount of the purchase After deducting the remaining amount of the cost and the cost of the goods on the shelf, find the on-board merchandise whose cost is not higher than the remaining amount as part of the shelf-on item for the next purchase until the cost is lower than the remaining amount. The item, or the consumer, has pressed the checkout button 312; if there is no shelf item below the remaining amount after the comparison, or the consumer presses the checkout button 312, the consumer has selected the first time Shopping merchandise and second purchase The product information is sent to the consumer's computer 10, and the consumer's shopping list window 33 (S27) is provided, as shown in FIG. 7, allowing the consumer to confirm and checkout with the amount of the first-time shopping item (S28). ).
延續上述之實例,當消費者之第二次購物的架上商品選定為LED燈泡時,該剩餘金額為該購品金額扣除該LED燈泡之成本後之金額,總共1100元(1360-260=1100);其中該購品金額為1360元,該LED燈泡之成本係260元;該網路購物伺服器30根據該剩餘金額與架上商品的成本比對,找出成本不高於該剩餘金額的架上商品讓消費者再一次進行第二次購物,當消費者第二次購物選定的 商品為電風扇時,新的剩餘金額係該剩餘金額扣除該電風扇的成本後之金額,總共100元(1100-1000=100);其中該電風扇之售價為1200元,而該電風扇之成本係1000元;該網路購物伺服器30再一次根據剩餘金額與架上商品的成本比對,但未發現有不高於本次剩餘金額的架上商品,或消費者已按下結帳按鍵312,便提供消費者已確定的第一次購物商品與兩次第二次購物商品資訊至消費者的電腦10,並提供消費者一本次購物清單視窗33,如圖7所示,讓消費者確認並以第一次購物的架上商品金額進行結帳。Continuing the above example, when the consumer's second purchase of the shelf product is selected as the LED light bulb, the remaining amount is the amount of the purchase amount minus the cost of the LED light bulb, for a total of 1100 yuan (1360-260=1100) The purchase amount is 1360 yuan, and the cost of the LED light bulb is 260 yuan; the online shopping server 30 compares the remaining amount with the cost of the goods on the shelf, and finds that the cost is not higher than the remaining amount. On-shelf merchandise allows consumers to make a second purchase again, when the consumer chooses the second purchase When the product is an electric fan, the new remaining amount is the amount of the remaining amount minus the cost of the electric fan, for a total of 100 yuan (1100-1000=100); wherein the electric fan is priced at 1,200 yuan, and the electric fan The cost is 1000 yuan; the online shopping server 30 once again compares the remaining amount with the cost of the goods on the shelf, but does not find any shelf goods that are not higher than the remaining amount, or the consumer has pressed the knot The account button 312 provides the first shopping item and the second time shopping item information that the consumer has determined to the consumer's computer 10, and provides the consumer one-time shopping list window 33, as shown in FIG. Let the consumer confirm and checkout with the amount of merchandise on the shelf for the first purchase.
綜上所述,本發明主要係透過網路讓消費者進行第一次購物購買架上商品後,即可根據選購的架上商品金額,主動選擇部分架上商品讓消費者進行第二次購物,以選購另一個架上商品,本發明除了讓消費者能感受到買一送一或買一送多的實質回饋外,第二次購物所選擇的商品亦為架上商品,使消費者更容易換得有感商品,進而提高消費者再次購物的意願,且本發明係在消費者購物的當下,即可獲得另一商品,無須經過多次的消費並累積點數後才能兌換,因此,本發明不會有已累積的點數超過保管期限,以致該作廢之情況發生;相對地,就網路賣方也不必額外管理及記錄消費者個資及積點。In summary, the present invention mainly allows the consumer to purchase the goods on the shelf after the first purchase through the network, and then actively selects some of the products on the shelf for the consumer to perform the second time according to the amount of the goods on the shelf. Shopping, in order to purchase another shelf product, in addition to allowing consumers to feel the real feedback of buying one get one free or buying one more, the second shopping choice is also on the shelf, so that consumption It is easier for people to exchange for sensible goods, thereby increasing the willingness of consumers to shop again, and the present invention can obtain another product at the moment of consumer shopping, and can be exchanged without having to spend multiple times and accumulating points. Therefore, the present invention does not have accumulated points exceeding the retention period, so that the invalidation occurs; in contrast, the network seller does not have to additionally manage and record the consumer's capital and points.
以上所述僅是本發明的較佳實施例而已,並非對本發明作任何形式上的限制,雖然本發明已以較佳實施例揭露如上,然而並非用已限定本發明,任何所述技術領域中具有通常知識者,在不脫離本發明技術方案的範圍 內,當可利用上述揭示的技術內容做出些許更動或修飾,為等同變化的等效實施例,但凡是未脫離本發明技術方案的內容,依據本發明的技術實質對以上實施例所作的任何簡單修改、等同變化與修飾,均仍屬於本發明技術方案的範圍內。The above is only a preferred embodiment of the present invention, and is not intended to limit the present invention in any way. Although the present invention has been disclosed above in the preferred embodiments, the present invention is not limited thereto, and any of the technical fields described above Those who have ordinary knowledge without departing from the scope of the technical solution of the present invention Any changes or modifications made by the above-discussed technical contents may be equivalent to the equivalent embodiments, but any of the above embodiments may be made in accordance with the technical spirit of the present invention without departing from the technical scope of the present invention. Simple modifications, equivalent changes and modifications are still within the scope of the technical solutions of the present invention.
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TW201207753A (en) * | 2010-08-06 | 2012-02-16 | Wen-Rong Xue | Website shopping system and method |
TW201310366A (en) * | 2011-08-17 | 2013-03-01 | Bo-Cang Chen | Supply and consumption system |
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CN1314650A (en) * | 2000-03-22 | 2001-09-26 | 金载吉 | Two way auction method and equipment by computer network |
US20050218217A1 (en) * | 2004-03-31 | 2005-10-06 | Fujitsu Limited | Commodity information provision method |
CN1866772A (en) * | 2005-05-17 | 2006-11-22 | 索尼株式会社 | Information processing system and information processing method |
TW201207753A (en) * | 2010-08-06 | 2012-02-16 | Wen-Rong Xue | Website shopping system and method |
TW201310366A (en) * | 2011-08-17 | 2013-03-01 | Bo-Cang Chen | Supply and consumption system |
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