TW201351330A - Instant sold-out type group buying auction method - Google Patents

Abstract

The present invention provides an instant sold-out type group buying auction method, which comprises an auction system. The auction system provides the seller with a multi-segment price setting method for setting the commodity price and commodity quantities of each segment for the auction item, and also provides the seller with a particular count-down method to end an auction, which is to set an auction count-down time in which all the buyers can place the bids, and to further set the remaining seconds for buyers to place bids to be changed to a "final count-down S3 seconds" or to "increase S3 seconds for the remaining seconds" if there is still any buyer placing bids within the final count-down S2 seconds of the auction count-down time. The present invention may quickly accumulate the number of buyers for auction, stimulate buying atmosphere, create a hot-sale feeling for commodities, and save a lot of time cost for both sellers and buyers.

Description

Spike group buy auction method

The invention provides a method for a spike-type group purchase auction, which comprises an auction system, which can provide a seller with a multi-segment amount setting method and a special knot countdown method, so that the auction can be quickly gathered and snapped up. An innovative designer who can save a lot of time and cost for sellers and buyers by crowds, stimulating buying, and creating a sense of merchandise.

"Group purchase" is the abbreviation of group purchase and collective purchase. Its essence is to collect scattered consumers with the same purchase intention and to purchase large quantities to manufacturers. Nowadays, it is mostly in the form of online group purchase.

"Online group purchase" is a group of consumers who have the same purchase intention through the Internet to purchase from the merchants. The internationally known as B2T (Business To Team) is another e-commerce model after B2B, B2C and C2C. Consumers who did not know each other, with the convenience of the network, gathered funds and increased the bargaining power with the merchants in order to obtain the most favorable price. Although online group purchases have only been in existence for a few years, they have become a new consumption method popular among netizens.

In addition, the currently popular "Internet auctions", such as YAHOO auctions, eBay auctions, etc., which are familiar to everyone, provide an online auction platform for platform sellers to gather sellers of various auction objects and buy them. Home, and an auction mode for trading through this online platform. however Whether it is online shopping or physical shopping, buyers and sellers have different considerations and trade-offs when conducting transactions. For example, for merchants and sellers, the crowd is very important. People who do business often say: "People Bringing a wave of money." Therefore, if you can attract the attention of potential consumers, and even gather popularity to create a sense of interest and a sense of merchandise, you can stimulate buying. In terms of consumer considerations, consumers want to minimize the cost of buying the ideal product, even the time spent shopping or searching for goods, or the long time to wait for the labeling and shipping. Therefore, sellers who know how to create issues to attract consumers' attention, or products that look most popular, often become a potential indicator in the minds of consumers that "everyone wants to buy, must be good."

However, there are still the following shortcomings in current online group purchases or online auctions:

1. The traditional online group purchases must be set up for a long period of time from the launch date to the end date, which is as short as one week and many months, because both merchants and platform operators hope to have a longer time to accumulate group purchase orders. To achieve the expected number of shipments of group purchases; because of this, it often causes merchants and consumers participating in group purchases to spend a long time waiting; in case, there are not enough orders accumulated, the merchants are not willing to ship the cost Consumers are also wasting their waiting time; or if they have accumulated enough orders, consumers still have to wait for the lengthy and process of making the shipment after the order is placed.

Second, the auction of the subject matter of the homogeneity of too many goods, the seller unless the extra flowers Buying money for advertising, otherwise it will be difficult to get more exposure opportunities on the auction platform and attract the attention of potential buyers.

Third, the traditional online auction, the seller sets a minimum price, the price must consider the competitiveness of their own price, but also because of a fixed pricing, and lost the use of variable relative low prices to drive buyers The possibility of an increase in the number of orders is less flexible in terms of pricing.

Fourth, the traditional online group purchase, need at least one person to serve as the main purchase to call other people to join and deal with the group purchase, tally; members of the group purchase, often need to wait for enough group members to open the group, And merchants often have to wait until they have accumulated a certain number of orders before they are willing to ship; therefore, if the number of people is not enough, it may take time and effort to contact and wait, but still not successful.

Therefore, in view of the problems in the above-mentioned conventional online auctions and online group purchases, how to develop a more ideal and practical method of innovative group purchase auctions, consumers are eagerly awaiting, and related industries must strive to develop breakthroughs. Goals and directions. In view of this, the inventor has been engaged in the manufacturing development and design experience of related products for many years. After detailed design and careful evaluation, the inventor has finally obtained the practical invention.

The technical problem to be solved: the traditional online group purchases must be set for a long time from the launch date to the end date, which is as short as one week and many months, because both merchants and platform operators hope to have a longer time. To accumulate group purchase A single quantity, to achieve the expected number of shipments of group purchases; because of this, it often causes merchants and consumers participating in group purchases to take a long time to wait; in case, there are not enough orders accumulated, the merchants can not afford the cost Unwilling to ship, consumers are wasting their waiting time; or they are still able to accumulate enough orders, consumers still have to wait for the lengthy and process of making and shipping from the next order. Moreover, when there are too many homogenous goods in the auction object, the seller will not be able to obtain more exposure opportunities on the auction platform and attract the attention of potential buyers unless they spend extra money to buy advertisements. Moreover, the traditional online auction, the seller sets a minimum bid price, not only need to consider the competitiveness of their own price, but also because of a fixed price, lost the relatively low price to drive buyers to place orders The possibility of quantity growth is less flexible in terms of pricing. In addition, the traditional online group purchase requires at least one person to be the main purchaser to call on other companies to join and handle group purchase orders and tally; members who join the group purchase often need to wait for enough group members to start the group. And merchants often have to wait until they have accumulated a certain number of orders before they are willing to ship; therefore, if the number of people is not enough, it may take time and effort to contact and wait, but still not successful.

Technical problem of solving the problem: providing a method for a spike-type group auction, which includes an auction system, the auction system includes at least one computer hardware and at least one program software, and the seller and the buyer connect to the auction system through the network, and Complete the auction by following these steps:

Step one, the seller sets

The seller mainly sets the conditions of the "commodity amount" and "product quantity" of one of the first section of the auction object and at least two sections of the second section by means of the "multi-section amount setting" method. The "sale amount" of the first section is P1, the "quantity of goods" is N1, and the "product amount" of the second section is P2, the "quantity of goods" is N2, and so on; It is necessary to set one of the auctions, "Calculate Countdown Time S", and set any one of the "target countdown time S" to "last countdown S2 seconds". Mark, the auction system will change the number of seconds remaining by the buyer to a "last countdown S3 seconds" or "the remaining seconds increase by S3 seconds";

Step 2, the buyer subscript

After the seller's setting is completed, the auction system provides the buyer to select the subject matter according to the demand, and begins to count down the “counting countdown time S” of the auction target object. During this period, the buyer can accept the subscript instruction. The subscript instruction contains the quantity of demand that the buyer provides for the auction object;

Step 3: The system allocates segments in reverse order of subscripts

After accepting the instructions from the buyer, the auction system automatically records and updates the display at any time. According to the order of each buyer's subscript, the number of N1 subscripts required by the auction and the return to the calculation is judged to enter the first For the segment, the N1 subscript demand quantity is applicable to the “commodity amount” P1 of the first segment as the transaction price, and when the subscript demand quantity exceeds the “commodity quantity” N1 of the first segment, the demand exceeds The quantity will then go back to the estimated N2 according to the auction conclusion. The number of subscripts required, the interpretation enters the second section, and the quantity of the N2 subscripts is applicable to the "commodity amount" P2 of the second section as the transaction price, and so on. Similarly, when the buyer If the total demand quantity of the subscript is greater than the sum of the "product quantity" of each section set by the seller in the step, the excess is considered as unsuccessful. Therefore, the buyer who wants to obtain the target can keep a close eye on the computer to pay attention to it at any time. Whether or not you have been awarded or assigned to the winning section, if the required quantity of the original subscript falls within the unaccompanied area, the subscript can be repeated, but the subscripting action must be completed within the “concatement countdown time S” ;

Step 4: The system interprets whether it is a knot

If the remaining seconds of the set "countdown countdown time S" are zeroed, if no buyer subscripts during the "last countdown S2 seconds" period, the auction system will be closed after the seconds are zeroed. If there is still a buyer subscripting the auction target during the "last countdown S2 seconds" period before the remaining seconds are zeroed, the number of seconds remaining by the buyer at the same time is changed to the one described in step one. "Last countdown S3 seconds", before the countdown S3 seconds seconds return to zero, then the buyer will subscript, the remaining seconds will be changed again to a "last countdown S3 seconds" or "remaining seconds increase S3 seconds", repeatedly Execution until the number of seconds before the zeros are returned to the buyer, the auction system will be read and sealed;

Step 5: The system sends a notification

When the auction system determines the auction conclusion, the bidding notification action is performed, and after the bid result is notified to the winner, the auction system ends the bidding process of the subject matter.

Compared with the effect of the prior art: the method provided by the present invention for the spike-type group purchase auction can solve the problems existing in the aforementioned conventional online auction or online group purchase, and achieve the following effects:

First, increase the excitement when ordering for group purchase shopping, and increase the fun of group purchase.

Second, the auction can be quickly gathered to buy crowds in a short period of time, gather popularity and create a sense of hot buying, stimulate buying gas.

Third, because the seller can pre-set the "concatement countdown time S" to be closed in a short period of time, so it can gather substantial orders in a short time, while saving many time costs for merchants and consumers.

Fourth, it can greatly reduce the chance of "failure" in group purchases.

5. The "commodity amount" and "product quantity" of multiple sections can be set, so that the merchant has a more flexible operation space.

Sixth, the opening time is freely set, so that the business can accurately grasp the time point of the red-hot marketing.

Seven, merchants using the spike-based group buy auction method can easily create issues to attract consumers and media reports.

The above-mentioned objects, structures and features of the present invention will be described in detail with reference to the preferred embodiments of the present invention. .

Please refer to the first and second figures, the present invention provides a spike type The method of group purchase auction includes an auction system comprising at least one computer hardware and at least one program software, and the seller and the buyer connect to the auction system via the network, and complete the auction by the following steps:

Step one, the seller sets

The seller mainly sets the conditions of "commodity amount" and "product quantity" of each section of the auction target by means of "multi-section amount setting". Please refer to the second figure for comparison of the present invention. A preferred embodiment provides a first segment (1), a second segment (2), and a third segment (3), wherein the "product amount" of the first segment (1) is set to P1. The "product quantity" is set to N1, the "product amount" of the second section (2) is set to P2, the "product quantity" is set to N2, and the "product amount" of the third section (3) is set to P3. The "Product Quantity" is set to N3; the merchant can have a more flexible operation space through the "Multi-Segment Amount Setting" method. In addition, the seller also needs to set one of the auctions "Calculate Countdown Time S" and set if During the period of one of the "Calculate Countdown Time S" and "the last countdown S2 seconds", if any buyer has subscripted the auction object, the auction system will mark the number of seconds remaining by the buyer. Change to a "last countdown S3 seconds" or "the remaining seconds increase by S3 seconds";

Step 2, the buyer subscript

After the seller's setting is completed, the auction system provides the buyer to select the subject matter according to the demand, and begins to count down the “counting countdown time S” of the auction object, during which the auction system can accept the buyer input subscript. instruction, Each sub-marker contains the quantity of demand that the buyer provides for the subject matter of the auction;

Step 3: The system allocates segments in reverse order of subscripts

After accepting the instructions from the buyer, the auction system automatically records and updates the display at any time. According to the order of each buyer's subscript, the number of N1 subscripts required by the auction and the return to the calculation is judged to enter the first In the segment (1), the N1 subscript demand quantity is applicable to the "commodity amount" P1 of the first segment (1) as the transaction price, and when the subscript demand quantity exceeds the first segment (1) When the quantity of goods is "N1", the quantity exceeding the demand is further calculated according to the number of N2 subscripts required by the auction settlement, and the second section (2) is entered. The quantity of the N2 subscripts is applicable to the second quantity. The "commodity amount" P2 of the section (2) is the transaction price, and the demand quantity still exceeds the demand quantity, and then proceeds to the estimated N3 subscript demand quantity according to the auction settlement, and enters the third section (3), the N3 The number of subscript requirements is applicable to the “commodity amount” P3 of the third segment (3) as the transaction price, and similarly, all the buyer's subscript demand quantity is allocated to each winning section; When the buyer's total bid amount is greater than the number of items in the winning section set by the seller. In the sum, the excess is considered unsuccessful and falls into the unsuccessful zone (4); therefore, the buyer who wants to get the mark can keep on keeping an eye on the computer to keep an eye on whether he has been awarded or assigned to it. In the winning section, if the required quantity of the original subscript falls within the unaccompanied area, the subscript may be repeated, but the subscripting action must be completed within the “concatement countdown time S”;

Step 4: The system interprets whether it is a knot

If the remaining seconds of the set "countdown countdown time S" are zeroed, if no buyer subscripts during the "last countdown S2 seconds" period, the auction system will be closed after the seconds are zeroed. If there is still a buyer subscripting the auction target during the "last countdown S2 seconds" period before the remaining seconds are zeroed, the number of seconds remaining by the buyer at the same time is changed to the one described in step one. "Last countdown S3 seconds", before the countdown S3 seconds, the number of seconds is zero, and then the buyer will subscript, the remaining seconds will be changed to "last countdown S3 seconds" or "remaining seconds increase S3 seconds", repeat Until the number of seconds before the zeros are returned to the buyer, the auction system will interpret and conclude the bid;

Step 5: The system sends a notification

When the auction system determines the auction conclusion, the bidding notification action is performed, and after the bid result is notified to the winner, the auction system ends the bidding process of the subject matter.

Please also refer to the third figure, which is an example of an actual number indicating each amount, quantity and number of seconds, etc.; wherein: (a) the seller sets the "product amount" of each section to be "snap" and The number of "products" are: "the amount of goods" of the first section (1) is 50 yuan, the number of "products" is 3, and the quantity of goods in the second section (2) is 80 yuan, and the number of products is 5, the third section (3) "commodity amount" 100 yuan, "product quantity" 4; and set "concatement countdown time S" to 20 seconds, "last countdown S2 seconds" is 10 seconds, "last The countdown S3 seconds is 5 seconds; as mentioned above, the initial timetable for the seller is only the "column" 20 seconds of countdown time S", the time is very short, so it will prompt buyers who are interested in goods and want to grab cheap orders, and then gather to buy crowds, greatly reduce the chance of group purchase "failure", and save business and consumers Many time costs; (b) When the countdown seconds enter the last countdown of 10 seconds, then the consumer A to the consumer K have completed the subscript; when the countdown seconds remain 3 seconds (ie, the last countdown S2 has been entered) In the 10 seconds set by the second, if the consumer L, M and N are simultaneously subscripted, the remaining seconds will be changed to "last countdown 5 seconds" for other buyers. There is a reaction time to decide whether to subscript again; (c) the consumers L, M and N of the last subscript will fall into the first segment (1) in order, so the original subscript is located in the first segment (1) Consumers I, J and K are pushed into the second section (2); consumers I, J and K pushed into the second section (2) will be subscripted in the second zone Consumers D, E and F of paragraph (2) are pushed into the third section (3); for the same reason, consumers D, E and F who are pushed into the third section (3) will be the original Subscript Consumers A and B in the third section (3) squeeze out the winning zone and fall into the unsuccessful zone (4); thereby, each buyer falls into the first section where the transaction price is cheaper. (1), will be closely attached to the computer to pay attention to their subscripts are assigned to the Hefei standard section, and the buyer is more likely to continue to re-subscribe, thus causing a hot buying sense of goods in a short period of time, stimulating buying; The above-mentioned auction system assigns each consumer subscript to each section. And when the remaining seconds of the countdown counts are zeroed, if there is no buyer's subscript, the seller will be awarded the auction price according to the segment where the buyer has subscripted. final price.

Please also refer to the fourth figure, which is another example of the related figures, such as each amount, quantity, and number of seconds, by the actual number; wherein: (a) the seller sets the "product amount" of each section to be "smashed" And the "quantity of goods", which are: "the amount of goods" of the first section (1) is 100 yuan, the number of "products" is 3, and the quantity of goods in the second section (2) is 80 yuan, and the number of products "5, the third section (3) "commodity amount" 50 yuan, "product quantity" 4; and set "concatement countdown time S" to 20 seconds, "last countdown S2 seconds" is 10 seconds, " The last countdown S3 seconds is 5 seconds. As mentioned above, since the initial settable time of the seller is only 20 seconds of the "countdown countdown time S", the time is short, which will prompt the interest in the goods and want to take advantage of it. Buyers quickly place orders, and then gather to buy crowds, significantly reduce the chance of group purchase "failure", and save a lot of time and cost for merchants and consumers; (b) when the countdown seconds into the last countdown 10 seconds, there have been Consumer A to Consumer K successively complete the subscript; when the countdown seconds remain 3 seconds (ie already In the 10 seconds set by the "last countdown S2 seconds", if the consumer L, M and N are simultaneously subscripted, the remaining seconds will be changed to "last countdown 5 seconds". Other buyers have a reaction time to decide whether to subscript again; (c) The consumers L, M and N of the last subscript will fall into the first segment (1) in order, so the consumers I, J and K who are originally subscripted in the first segment (1) will be pushed. Squeezed into the second section (2); the consumers I, J and K pushed into the second section (2) will be the consumers D, E who are originally subscripted in the second section (2) And F is pushed into the third section (3); for the same reason, the consumers D, E and F pushed into the third section (3) will be in the third section (3) Consumers A and B squeeze out the winning zone and fall into the unsuccessful zone (4); thereby, the buyer will keep the third section (3) that is cheaper and will stay in the computer before the auction starts. Next, wait for the auction to be subscripted as soon as it is opened, and always pay attention to the sub-label once it is squeezed out of the bidding section, and then quickly gather the crowds in the short time before the auction starts, resulting in hot purchase of goods. Feeling, stimulating buying gas; according to the above-mentioned auction system, each consumer's subscript is assigned to each section, and when the remaining seconds of the countdown countdown are zero, if there is no buyer subscript, then according to each The buyer’s subscript finally falls into the zone The price of the commodity price bid of the auction.

The present invention has been described with reference to the preferred embodiments of the present invention. However, those skilled in the art can change and modify the present invention without departing from the spirit and scope of the invention. Such changes and modifications shall be covered in the scope defined by the following patent application.

(1)‧‧‧First section

(2) ‧‧‧second section

(3) ‧‧‧third section

(4) ‧‧‧Unsuccessful bidding area

First Figure: A flow chart illustrating the auction method of the present invention.

The second figure is a schematic diagram of the setting method of the multi-section amount of the present invention and the system allocation buyer's subscript entering each section.

Third Embodiment: A schematic diagram showing one of the amount, the number, and the number of seconds in actual numbers in a preferred embodiment of the present invention.

Fourth Embodiment: A schematic diagram showing one of the amount, the number, and the number of seconds in actual numbers in another preferred embodiment of the present invention.

Claims (3)

A method for a spike-type group auction includes an auction system including at least one computer hardware and at least one program software. The seller and the buyer connect to the auction system via a network, and complete the auction by the following steps: First, the seller sets the seller mainly by setting the "commodity amount" and the quantity of the goods in one of the first section of the auction object and at least two sections of the second section by means of the "multi-section amount setting" method. The condition of the first section is P1, the quantity of the commodity is N1, the commodity amount of the second section is P2, the quantity of the commodity is N2, and so on; In addition, the seller also needs to set one of the auctions, "Calculate Countdown Time S", and set any buyer to auction at the "last countdown S2" period of the "End Countdown S". If the subject matter is subscripted, the auction system will change the number of seconds remaining by the buyer to a "last countdown S3 seconds" or "remaining seconds increase by S3 seconds"; step 2, the buyer subscript seller setting After the completion of the auction The system provides the buyer to select the subject matter according to the demand, and begins to count down the “countdown countdown time S” of the auction object. During this period, the buyer can input the subscript instruction, and each subscript instruction includes the buyer. The number of demand for the subject matter of the auction; Step 3, the system allocates the section in reverse order of the subscript After accepting the instructions from the buyer, the auction system automatically records and updates the display at any time. According to the order of each buyer's subscript, the number of N1 subscripts required by the auction and the return to the calculation is judged to enter the first For the segment, the N1 subscript demand quantity is applicable to the “commodity amount” P1 of the first segment as the transaction price, and when the subscript demand quantity exceeds the “commodity quantity” N1 of the first segment, the demand exceeds The quantity is further calculated according to the N2 subscript demand quantity of the auction, and the quantity is entered into the second section. The quantity of the N2 subscript demand is applicable to the "commodity amount" P2 of the second section as the transaction price. In the same way, when the total amount of demand for the buyer's subscript is greater than the sum of the “number of goods” in each section set by the seller in the first step, the excess is considered as unsuccessful. The target buyer can keep an eye on the computer to keep an eye on whether he has been awarded or assigned to the winning bid section. If the required quantity of the original subscript falls within the unsuccessful bid, the subscript can be repeated, but the subscript The action must be completed within the "Calculation Countdown Time S" Step 4: The system judges whether the result is closed. If the remaining seconds of the set “countdown time S” are zeroed, if no buyer subscripts during the “last countdown S2 seconds”, the seconds are reset to zero. After that, the auction system will be closed; if there is still a buyer subscripting the auction object within the "last countdown S2 seconds" period before the remaining seconds are zeroed, the buyer will subscript the remaining seconds. The number is changed to the "last countdown S3 seconds" described in step 1. Before the countdown S3 seconds, the number of seconds is zero, and then the buyer will subscript, and the remaining seconds will be changed again to "last countdown S3 seconds" or " Remaining seconds The number is increased by S3 seconds, and then repeated until the number of seconds is zero before the buyer re-subscribes, the auction system is judged to be closed; and step 5, the system sends a bid notification when the auction system determines the auction closing, Then, the bidding notification action is performed, and after the bid result is notified to the winner, the auction system ends the bidding process of the subject matter. For example, in the method of claim 2, the seller sets the "commodity amount" of each section to be the transaction price of P1, P2, P3, etc., where P1, P2 The relationship between P3 and P3 is set to P1<P2<P3<..., whereby each buyer will be assigned to the computer to pay attention to his subscript in order to make himself fall into the first section where the transaction price is cheaper. In the bidding section, and the buyer is more likely to re-subscribe, so in a short period of time will quickly gather to buy crowds, resulting in a hot buying sense of goods, stimulate buying. For example, in the method of claim 2, the seller sets the "commodity amount" of each section to be the transaction price of P1, P2, P3, etc., where P1, P2 The relationship between P3 and P3 is set to P1>P2>P3>..., in order to grab the cheaper section, it will be kept at the computer before the auction starts, and wait for the auction to be subscripted once it is opened, and Always pay attention to the sub-label once it is squeezed out of the bidding section, and then quickly gather the crowds in the short time before the auction starts, resulting in a hot buying feeling and stimulating buying.