TWI229300B - Advertisement prompting system, advertisement prompting method and advertisement management server - Google Patents

Advertisement prompting system, advertisement prompting method and advertisement management server Download PDF

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Publication number
TWI229300B
TWI229300B TW092127467A TW92127467A TWI229300B TW I229300 B TWI229300 B TW I229300B TW 092127467 A TW092127467 A TW 092127467A TW 92127467 A TW92127467 A TW 92127467A TW I229300 B TWI229300 B TW I229300B
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Taiwan
Prior art keywords
advertisement
section
aforementioned
content
advertising
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TW092127467A
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Chinese (zh)
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TW200415533A (en
Inventor
Hiroyoshi Ebara
Yoshinori Hirano
Takahiro Kumamoto
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Japan Tobacco Inc
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Air Conditioning Control Device (AREA)

Abstract

The advertisement prompting device (20) of the invention comprises display part (24) and speaker (26) installed in smoking area people stopping over. The advertisement server (40) goes through network to proceed the send and receive of advertisement prompting device (20) and data. The network (60) contains the advertisement contents database (T2) for memorizing a plurality of advertisement contents, the advertisement selection part with regard to area characteristic information of installed advertisement prompting device (20) and selection of prompted advertisement contents of display part (24) and amplifier (26). The display part (24) and amplifier (26) prompts the advertisement contents selected by the advertisement selection part (44).

Description

1229300 玖、發明說明: 【發明所屬之技術領域】 ’對該區域之利用者提示 及使用於該系統之廣告管 本發明有關在人所停留之區域 廣告之廣告提不糸統及其方法, 理伺服器。 【先前技術】 在對於吸煙對健康之影響之钍 垣-丄 曰 < 社會關心提高中,多數之公 共場所或玉作單位等設施㈣於―角^置㈣區,以作為 對於非吸煙者的考量,並促使吸煙者於吸煙區内吸煙。又 ’為了防止香於由吸煙區擴散’並考慮到吸煙者本身之舒 適,亦有於吸煙區設置空齑、、主、、容势七山 、 虱π /尹态之狀況。此種空氣清淨 。器為各式各樣’亦有例如:使用桌型者。桌型之空氣清淨 益係於桌子之下部設置過濾器及吸引風扇,桌子之中央部 刀5又置吸引口,由吸引口哄3丨rr 田Ml 口及引煙。又,吸引口之周圍係設 置煙灰缸。 而如上述之空氣清淨器之設置或吸煙區之維護需要 費用故現狀係無法充分清淨吸煙區,對於吸煙者或非吸 煙者而g ,吸煙區均多半會變成不愉快之空間。又,吸煙 者在吸煙時,力吸煙區停留一定時間,於吸煙區除了吸煙 以外,無其他事可做,成為無事可做之狀態。 考慮以上之觀點係提出於設置於吸煙區之空氣清淨器設 置顯不器,顯不圖像資訊之技術(專利文獻1);或者於吸煙 區提供資訊之技術(專利文獻2)。於此等文獻中,期待於吸 煙區提供廣告,藉由來自廣告提供者之廣告費,籌措空氣 88495 1229300 /月净器之没置費用或吸煙區之維護費用。 - 專利文獻1特開200 1-2867 16號公報 專利文獻2特開2002-1061 86號公報 【發明内容】 然而,此種先前之技術只考慮到僅顯示某些資訊,並未 足於提不利用者具有興趣之可能性高之資訊之想法。特 :疋提供廣告之情況,若未設法進行吸引消費者興趣之創 思、,則無法獲得有效之廣告效果。若僅如此單方面地於吸 煙區等人所停留之區域播放資訊,利用者未必對於該資訊 +。、趣廣。提供者亦處於無法掌握對於利用者產生多 ^ %度衫響之狀態,而對於支付高額的廣告費猶豫。 即:售Hi之行銷、大量生產之時代,要生產,產品 兩炎、"…、而’於今日需要大幅變動,確實掌握顧客的 提供給消費者之卢::係重要。此種狀況中,關於 供可提高實效性:“亦:須按照個別消費者之特性,提 本發明係有心:事Π;::,訊。 所停留之區域,提供 、者、、目的在於:於人 告。本發明域之利用者具有興趣而閱覽之廣 域之廣告提二 根據本發明,其特徵在 :兄而以、廣。。 複數廣告内容者;㈣示部,二…部’其係記憶 域,向區域之利用者 -係配置於人所停留之區 者;及廣告選擇部,其憶部所讀取之廣告内容 考慮關於配置廣告提示部之區域 88495 !229300 之特性之資m,選擇該廣告提示部所提示之廣I内容者;. 且廣告提示部係提示廣告選擇部所選擇之廣告内容。 右如此,考慮關於區域之特性之資訊而選擇廣告内容, 故:提示停留該區域之利用者具有興趣之可能性高之廣告 。藉此’可期待廣告之實效性之提升。 本發明之廣告提示系統,其中區域可為吸煙區。又,此 情況之利用者可為吸煙者。於吸煙區,吸煙者必須於吸煙 區W吸煙中之-定時間,i多為無事可做之狀態,故若 於吸煙區提示廣告,可提高利用者閱覽廣告之可能性。 本發明之廣告提示系統,其中關於區域之 為㈣區域之人之屬性,並可進一步具備記憶該屬二 域貧訊記憶部。若如此,考慮㈣區域之人之屬性而選擇 廣告内容’故可提示利用者具有興趣之可能性高之廣告。 本發明之廣告提示系統,其中區域可設置於特定人所属 之設施’利用區域之人之屬性可為屬於設施之人之屬性, 區域資訊記憶部可記憶屬於設施之人之屬性。若如此,可 更二細掌握利用區域之人之屬性,考慮此屬性而選擇廣告 内容,故可提示利用者具有興趣之可能性更高之廣告。 本么月之廣告&示系統,其中廣告記憶部可使廣告内容 之提供對象者之屬性對應各廣告内容而記憶,冑告選擇部 可考慮利用區域之人之屬性及廣告内容 性而選擇廣告内容。若如此,可預先設定廣告= 為廣告提供對象之人之屬性’故可向期望之目標提示廣告 ’更提高廣告之實效性。 88495 1229300 根據本發明之廣告提示系統 憶部,其係記憶廣告内容者;廣告提=於:備:廣告記 煙區,向吸煙區之利用者提示由廣”係配置於吸 内容者;及廣主、登M^ 〇 σ隐邛所讀取之廣告 ,、口 k擇邛,其係考慮關 之資訊,選擇該廣告提示部所提示之廑;=部=性 提不部係提示廣告選擇部所選擇之雇…,廣告 所謂廣告提示部之特性,其係例::廣告 斤八有之提示晝面之數目或擴音 ’、 、邛 部之機能之:h ” 無專關於廣告提示 貝讯。右如此,可按照對象之 選擇廣告,提高廣告之實效性。 一^適當 本七明之廣告提示系統,其中廣告提示部可 不畫面,廣告選擇部可使複數 ::提 =廣告内容。若如此,利用者可停留於提示想 看之廣D之提示晝面前’有意義地渡過停 可於各提示晝面附近設置人感知感測器等。心;二’亦 =0留狀態,掌握該區域之利用者所具有興趣之廣告 :發:之廣告提示系統,其中可進—步具備選擇資訊記 心二〃、係記憶關於廣告選擇部所選擇之廣告内容之資訊 藉此可掌握提示於廣告提示部之廣告量,例如:廣告 提供者可按照實際所提示之廣告量而支付廣告費。s σ 本發明之廣告提示系統’其中可進—步具備受理來自被 :者之指示之指示受理部’廣告選擇部可選擇複數廣告 内谷作為初期狀態,廣告提示部可提示作為初期狀態被選 88495 1229300 擇之複數廣告内容之標題,指示受理部 - 本七立 丨J又理來自被提供 望提示之廣告内容之選擇’廣告選擇部可根據被提 I者之選擇,選擇提示之廣告内容。若如此,利用者具有 興趣之廣告受到選擇,可提高廣告之實效性。 本發明之廣告提示系統可進一步具備:受理來自被提示 者之回答之回答受理部及記憶回答之回答記憶部;廣告提 不部可提示問卷作為廣告内容,回答受理部可受理來自被 提示者對於問卷之回答,於回答記憶部記憶該回叉。 若如此,可回收來自利用者之問卷,掌握消費者之需求 。又,藉由使利用者回答問卷’可引出利用者之注音,使 其對廣告更具有興趣。特別是於吸煙區,吸煙者必須於吸 煙區停留吸煙中之一定時間,多 、 期待問卷回收率之提升。成事了做之狀態,故可 本發明之廣告提示系統可淮 關於接_ “ 予、死了$纟具備印刷部’其係印刷 於廣告提示部之廣告内容之資訊。若如此,利用 =可…刷提示於廣告提示部之廣告,提高廣告之實效 又,若預先使其可印刷例如 券或贈。矣》 刎例如.悛待券(Coupon)等折價 寻’可期待廣告提示系統之利用率之提升。 :月之廣告提示系統可進一步具備1229300 Description of the invention: [Technical field to which the invention belongs] 'Prompts for users in the area and advertisements used in the system Management of the invention regarding the advertisements in the area where people stay and methods and methods thereof server. [Prior art] In the "Yakigaki- 丄" of the impact of smoking on health, most public places or jade-making units and other facilities are located in the corner area, which serves as a place for non-smokers. Consider and encourage smokers to smoke in the smoking area. In addition, in order to prevent the fragrance from spreading from the smoking area, and taking into account the comfort of the smoker, there are also situations in which the empty area, the main area, the seven potential areas, and the lice π / yin state are set in the smoking area. This air is clean. There are various types of devices, for example: those who use a table. The clean air of the table type is provided with a filter and a suction fan at the lower part of the table, and the knife 5 at the center of the table is also provided with a suction port, and the suction port is used to coax 3 rr field Ml port and lead smoke. An ashtray is provided around the suction opening. However, the above-mentioned installation of air cleaners or the maintenance of smoking areas requires expenses. Therefore, the current situation is that the smoking area cannot be cleaned sufficiently. For smokers or non-smokers, g, smoking areas will mostly become unpleasant spaces. In addition, the smoker stays in the smoking area for a certain period of time while smoking. In the smoking area, there is nothing else to do except smoking, and there is nothing to do. In consideration of the above viewpoints, a technology for providing a display device for displaying air information in an air cleaner provided in a smoking area (Patent Document 1) or a technology for providing information in a smoking area (Patent Document 2) is proposed. In these literatures, it is expected to provide advertisements in smoking areas, and to raise the air 88495 1229300 / month cleanup equipment installation costs or the maintenance costs of smoking areas through advertising fees from advertising providers. -Patent Document 1 JP 200 1-2867 16 Patent Document 2 JP 2002-1061 86 [Summary of the Invention] However, this prior art only considers displaying only certain information, and it is not enough to mention The idea that the user is interested in information that is highly likely. Special: In the case of providing advertisements, if we do not try to create ideas that attract consumer interest, we cannot obtain effective advertising results. If the information is only broadcast unilaterally in the area where the smoking area and others stay, the user may not be + to the information. Fun. Providers are also in a state of being unable to grasp how much ^% of shirts ring for users, and hesitate to pay high advertising fees. That is to say, in the era of selling Hi, mass production, to produce, the two products, " ..., " need to change significantly today, and truly grasp the customer's offer to consumers :: It is important. In this situation, regarding supply can improve the effectiveness: "Also: the present invention must be made in accordance with the characteristics of individual consumers: the matter ii; ::, the information. The area where you stay, the purpose is: According to the present invention, the wide-area advertisements that the users of the present invention field are interested in and read. According to the present invention, the features are: brothers and readers, a wide range of advertisements; It is the memory area, the user of the area-the person who is located in the area where the person stays; and the advertisement selection department, the advertisement content read by its memory department takes into account the characteristics of the area 88495! , And select the content that is recommended by the advertisement reminder; and the advertisement reminder reminds the advertisement content selected by the advertisement selection department. Right like this, consider the information about the characteristics of the area and select the advertisement content, so: the reminder stay The users of the area are highly likely to have advertisements. By doing so, the effectiveness of the advertisement can be expected to be improved. The advertisement reminder system of the present invention, in which the area can be a smoking area. Also, the advantage of this situation The smoker can be a smoker. In the smoking area, the smoker must smoke in the smoking area W for a fixed time, i is mostly in a state where nothing can be done, so if the advertisement is displayed in the smoking area, the possibility of the user to read the advertisement can be increased The advertisement prompting system of the present invention, wherein the attributes of the people in the region are the region, and may further be provided with a memory unit for memorizing the belonging to the second region. If so, the advertisement content is selected considering the attributes of the persons in the region. It is possible to remind the user that there is a high probability of interest in the advertisement. In the advertisement reminding system of the present invention, the area may be set at the facility to which a specific person belongs. The attribute of the person who uses the area may be the attribute of the person who belongs to the facility. You can remember the attributes of the people who belong to the facility. If so, you can better grasp the attributes of the people who use the area, and consider the attributes to select the advertising content, so you can remind the users that the ads are more likely to be of interest. Advertising & display system, in which the advertising memory section can make the attributes of the target of the advertisement content to be memorized corresponding to each advertisement content, and obey the selection section Consider using the attributes of the people in the area and the content of the advertisement to select the advertisement content. If so, you can set the advertisement in advance = the attribute of the person who provides the advertisement 'so the advertisement can be presented to the desired target' to improve the effectiveness of the advertisement. 1229300 According to the advertisement reminding system of the present invention, the memorizing section is for memorizing advertisement contents; the advertisement mentioning is in: prepared: advertisements remember the smoking area, and the users of the smoking area are reminded by "Canton" to be placed on the contents; and the owner The advertisement read by Deng M ^ 〇σσ, and the choice of mouth, which considers the relevant information, and selects the one suggested by the advertisement prompting department; The choice of employment ..., the characteristics of the so-called advertisement prompting section of the advertisement, examples are: the number of daytime displays or sound reinforcement of the advertisements, and the function of the posterior section: h ”There is no special information about the advertisement prompting. Right like this, you can select advertisements according to the target, and improve the effectiveness of advertisements. 1 ^ Appropriate The advertising reminder system of Qiming, in which the advertising reminder can be off screen, and the advertisement selection can make plural :: mention = advertisement content. In this case, the user can stay in front of the reminder day of the reminder D to make a meaningful stop, and a human sensor or the like can be installed near each reminder daylight surface. Mind; two 'also = stay in place, grasp the ads that the users in the area are interested in: send: an advertisement reminder system, which can be further-equipped with choice information to remember the mind two, to remember the choices made by the ad selection department The information of the advertisement content can be used to grasp the amount of advertisements presented in the advertisement prompting section. For example, the advertisement provider can pay the advertising fee according to the amount of advertisements actually presented. s σ The advertising reminder system of the present invention, wherein it can be further-furnished with an instruction accepting section that accepts instructions from the subject: The advertisement selecting section can select a plurality of advertisement inner valleys as the initial state, and the advertising reminding section can indicate that it is selected as the initial state. 88495 1229300 The title of the plural advertisement content selected, instructs the acceptance department-this Qili 丨 J also handles the selection of the advertisement content from the provided reminder. The advertisement selection department can select the advertisement content to be prompted according to the choice of the person who is being raised. If so, the advertisements with which the user is interested are selected, which can improve the effectiveness of the advertisement. The advertisement prompting system of the present invention may further include: an answer accepting section that accepts answers from the presentee and an answer memory section that memorizes the answers; the ad mentioning section may present the questionnaire as advertisement content, and the answer accepting section may accept the response from the presentee. The answer to the questionnaire is stored in the answer memory. If so, the questionnaires from users can be recycled to grasp consumer needs. Moreover, by making the user answer the questionnaire ', the user's phonetic notation can be elicited, making them more interested in advertising. Especially in the smoking area, smokers must stay in the smoking area for a certain period of time, and look forward to the improvement of the questionnaire recovery rate. The state of doing something, so the advertising reminder system of the present invention can be related to "_, dead $ 纟 has a printing department 'which is the information of the advertising content printed on the advertising reminder department. If so, use = can ... Brush the advertisement in the advertisement reminder department to improve the effectiveness of the advertisement. If it can be printed in advance such as coupons or gifts. 矣 矣 刎 For example. Promotion .: The advertising reminder system of the month can be further equipped

空氣清淨哭,庠止 丨丄/月/r工孔I 可使可附設於空氣清淨器。若如此, 之環境。 成為利用者可安穩地閱覽廣告 片明,提供—種廣告提示方法,其特徵在於:考 吸煙區之特性之資訊’選擇於該吸煙區提示之廣告 88495 -Ι0- 1229300 内容,於吸煙區提示選擇之廣告者。 _ 根據本發明’提供一種廣告提示方法,其特徵在於:使 用電腦系統於吸煙區提示廣告内容,該電腦系呈 . 、/、備· 7蓄 告記憶部,其係記憶複數廣告内容者;廣告提示部,其y 提示廣告内容者;及廣告選擇部’其係選擇廣告提示部$ 提示之廣告内容者;且包含以下步驟:廣告選擇部考慮配 置廣告提示部之吸煙區之特性之資訊,選擇該廣告提=部 所提示之廣告内容;廣告選擇部由廣告記憶部讀取所選擇 之廣告内容;及廣告提示部提示由廣告記憶部所讀取之廣 告内容。 $ 本發明之廣告提示方法,其中廣告選擇部可進一步具備 檢測吸煙區之吸煙者之停留狀態之步驟,廣告選擇部=可 考慮吸煙者之停留狀態’選擇廣告提示部所提示之廣告内 容。 本發明之廣告提示方法,廣告選擇部可進一步包含取得 廣告提示部所提示之廣告内容與吸煙區之吸煙者之停留狀 態之相關關係之步驟,廣告選擇部亦可考慮過去之相關關 係,選擇廣告提示部所提示之廣告内容。 本發明之廣告提示方法,其中可進一步包含檢測吸煙區 之吸煙者之停留之有無之步驟,廣告提示部可於檢測到吸 煙區之吸煙者之停留時,提示廣告内容。 根據本發明’提供一種廣告管理伺服器,其特徵在於: 、&由網路’與於吸煙區向吸煙者提示廣告之廣告提示部連 , 曰 目 且八備·廣告記憶部,其係記憶複數廣告内容者; 88495 1229300 廣告選擇部’其係考岸關 万您關於配置廣告提不部之吸煙區之 性之資訊1擇該廣告提示部所提示之廣4容者;及通 铋部’其係向廣告提示部配送所選擇之廣告内容者。 以上係說明本發明之構成,然而,此等各構^任意組 合,或者於方法、t置、系統、記錄媒體、電腦程式、模 組等之間變換本發明之表現者,㈣本發明之有效態樣。 【實施方式】 於以下之實施型態,說明在設置於辦公室等特定人所屬 之設施之吸煙區,向吸煙者提供廣告之例。 (第一實施型態) 圖1係表示本發明之第一實施型態之廣告提示系統之區 塊圖。廣告提示系統1 0係由廣告提示裝置20,其係配置於 各吸煙區者;及廣告管理伺服器4〇,其係管理於此等廣告 提示裝置20所提示之廣告者所構成。在此係表示配置於吸 煙區A及吸煙區B之廣告提示裝置20。廣告提示裝置2〇及廣 告管理4司服器4 0經由網路6 〇進行各種資料之授受。在此, 網路60係經由通信電路、電纜、無線等,連接複數資訊處 理裝置者,包含:網際網路、WAN (World Area Network ·· 廣域網路)、LAN (Local Area Network :區域網路)等。 圖2係分別詳細表示圖1所示之廣告提示裝置20及廣告管 理伺服器40之構成之區塊圖。廣告提示裝置20包含:使用 者介面22、控制部28、資料記憶部30、及通信部32。使用 者介面22包含顯示部24及擴音器26。廣告管理祠服器40包 含:通信部42、廣告選擇部44、配送資訊記憶部46、收費 88495 •12- 1229300 處理部48、交易資訊資料庫T1、廣告内容資料庫T2、袭堇 資訊資料庫Τ3、及提供者資訊資料庫丁4。 首先,說明廣告管理伺服器40之構成。交易資訊資料庫 丁1記憶配送至各廣告提示裝置20之廣告之交易資訊。交易 資訊資料庫丁丨係於各交易代碼,記憶該廣告内容之提供者 ID、提供期間、標題、該廣告作為目標之消費者之種類、 内容號碼等。廣告内容資料庫丁2係使各種廣告内容對應内 容號碼而記憶。提供者資訊資料庫丁4記憶關於廣告内容之 提供者之資訊。提供者資訊資料庫T4記憶各提供者之提供 者ID、提供者之住址、或廣告費索取對象等之提供者資訊 、廣告費之索取方法等契約資訊等。 裝置資訊資料庫T3記憶關於分別配置於複數吸煙區之廣 告提示裝置20之資訊。裝置資訊資料庫丁3記憶各廣告提示 裝置20之裝置ID、關於裝置機能之資訊、關於裝置之配置 場所之資訊等。所謂關於裝置機能之資訊,其係例如:廣 告提不裝置20具有之顯示部24之數目或擴音器%之有益等 ’用以選擇使該裝置顯示廣告内容之形式所必要之資訊。 所謂關於配置場所之資_,甘# 貝Λ其係例如:配置廣告提示裝置 20之設施之種類、該設施之位次 置貝δίΐ、屬於該設施之人之 特性等’用以選擇使該裝置顯 — ”、、貝不廣告内谷之種類所必要之 貧訊。裝置資訊資料庫Τ3係使 Μ4. 文此寺貝成對應裝置ID而記憶 。於袭置資訊資料庫T3,屬於配晉彦土 一 、配置廣σ提示裝置20之設施 之人之特性係以以下所說明 應裝置ID。 Η仏代码表不,可使其對 88495 -13 - 1229300 圖3為裝置資訊資料庫T3之資料構造之一部分之示意圏 。裝置資訊資料庫Τ3具有裝置①欄、設施名攔、設施位置 7孔搁、及貿料段代碼欄。在此,設施位置資訊可記憶如 圖不之該設施之住址,亦可記憶該設施之設置地點之緯度 及經度等。資料段代碼表示屬於該設施之人之特性。資料 弋馬了由例如·性別代碼、年齡代碼、及地區代碼而構 成0 圖4為資料段代碼之定義之一例之示意圖。如圖4(勾所示 ,性,代碼為Μ之情況表*「男性」,性別代碼為w之情況 表=女性」。又,如圖4(b)所示,年齡代碼為20之情況表 不「2〇歲」’年齡代碼為30之情況表示「3〇歲」,年齡代碼 為4〇之情況表示「40歲」,年齡代瑪為5〇之情況表示「5〇 歲」’年齡代碼為60之情況表示「6〇歲以上」。如圖々(ο所 :,地區代碼為HO之情況表示「北海道」,τ〇之情況表示 東北」,ΚΑ之情況表示「關東」’ CH之情況表示「中部 ’ HR之情況表示「北陸」,KS之情況表*「關西」,CG之」 情況表示「中國」’SK之情況表示「四國」,κγ之情況表示 如:資料段代碼為「Μ2〇κα」之情況,表示配 ,廣。提不裝置20之設施為「位於關東地區之2〇歲男性 為中心之設施又,交县 」 於又易貝机貢料庫丁1,亦可以資料段 代馬各廣告内容作為目標之消費者的種類。 =圖2,於廣告管理伺服器4〇’廣告選擇部⑽ 裝置20所傳送之裝置ID,參考裝置資訊Τ3 及父易賢料庫T1,由廣告内容資料庫 88495 -14- 1229300 之廣告内容中’選擇使該裝置顯示之廣告内容。廣告選棒 心4由廣告内容f料庫了2讀取所選擇之廣告内容,經由通 仏部42傳送至對應之廣告提示裝置2〇。 廣告選擇部44係使配送至各廣告提之廣告内容 之父易代竭,對應符合之廣告提示裝置2g之裝置m,記憶 於配送資訊記憶部46。收費處理部㈣期合計記憶於配送 貢訊記憶部46之廣告内容之配送資訊,按照廣告内容之配 送1,進行向各廣告提供者之收費處理。 ,於廣告提示裝置20,控制部28係於顯示部24顯示廣告, 並且於廣告包含聲音*訊之情況,進行由擴音器%播放聲 音資訊之處理。顯示部24為例如:CRT、液晶(LCD)、有機 EL(ELD)、電聚(PDP)等顯示器。雖未圖示,但廣告提示裝 置20可包含感知人接近其周圍之人感知感測器。此時,當 人成知感測裔感知到人時’控制部2 8經由通信部3 2,將产 告配送要求連同廣告提示裝置2〇之裝置ID傳送至廣告管理 词服器40。當廣告内容由廣告管理伺服器4〇配送時,控制 部28使顯示部24及擴音器26提示該廣告。控制部28亦可於 資料記憶部30,暫時記憶由廣告管理伺服器40所配送之廣 告内容。再者,於本實施型態,廣告提示裝置2〇亦可單獨 配置於吸煙區,然而,亦可附設於空氣清淨器而設置。又 ,空氣清淨器可使用包含人感知感測器者,此時,來自空 氣清淨器之人感知感測器之信號可輸入廣告提示裝置2〇之 控制部28而構成。 圖5係表示本實施型態之廣告提示裝置20之提示廣告之 88495 -15 - 1229300 步驟之流程圖。 控制部2 8將廣告配译亚七 配运要求連同裝置ID,傳送至廣告 伺服器40(S10)。於廣土 # ^ &理 杈口 b理伺服器40,廣告選擇部4 置ID作為電鍵,由裝置資 44將衣 一 衣置貝汛-貝料庫丁 3讀取關於對應之 之貝成(S11)。其次’廣告選擇部44根據讀取之關於置 資訊^考交„„料庫Tl,選擇使對象之廣告提示裝 置20提示之廣告内客 八 合(S12)。例如··廣告選擇部44可選擇對 象之廣告提示裝置2〇盘資粗i;L也s 直貝枓段代碼一致之廣告内容。又, 廣告選擇部44可選擇例如· 伴例如·配置對象之廣告提示裝置20之 ㈣週邊之店鋪的廣告内容。又’廣告選擇部4何來考交 易資訊資料庫T1之提供期間,選擇符合之廣告内容… ,廣告選擇部44根據所選擇之廣告内容之㈣_,由廣 告内容資料庫T2讀取對應之廣告内容。如此,廣告選擇部 44係考慮配置對象之廣告提示裝置觀吸煙區之特性,選 擇該設施内之吸煙者具有興趣之可能性高之廣告内容。 廣告選擇部44經由通信部42,配送如以上所選擇之廣告 内容至對象之廣告提示裝置2〇 (S13)。又,廣告選擇部44 使配U至廣。提不裝置2〇之廣告内容之内容號碼,對應該 廣告提示裝置2G之裝置ID,而作為配送資訊記憶於配送資 訊記憶部46 (S14P於對象之廣告提示裝置2〇,控制部28 係進仃將由廣告管理伺服器4〇所配送之廣告内容,提示給 顯示部24及擴音器26之處理(S15)。於廣告管理伺服器4〇, 收費處理部48定期合計記憶於配送資訊記憶部46之配送資 吼’進行向各廣告提供者之收費處理(S 1 6 )。 88495 1229300 由於該吸煙者具肴 示裝置20而提示, 根據本實施型態,吸煙者於吸煙中, 興趣之可能性高之廣告内容藉由廣告提 吸煙者可有意義地渡過吸煙中的時間。 (第二實施型態) 圖6係分別詳細表示本發明之第二實施型態之廣土 系統1〇之廣告提示穿、置20及廣告管理词服器40之構:之區 塊圖。於本實施型態、,廣告提示裝置2〇除了第一實施型態 中參考圖2所說明之構成以外,並進一步包含作為使用者介 面22之輸入部34。輸入部34為例如:滑鼠、轨跡球、觸控 板、數位板等指向裝置、鍵盤、觸控式面板等,可輸入來 自使用者之指示之裝置。又,本實施型態巾,廣告二里祠 服器40除了第—實施型態中參考圖2所說明之構成以外,進 一步包含回答受理部50及回答記憶部52。又,於本實施型 態\相同於第一實施型態中參考圖1及圖2所說明之構成要 素係標示相同符號,並適當省略說明。 圖7係表示本實施型態之廣告提示裝置2〇提示廣告之步 驟之一例之流程圖。首先,於廣告提示裝置2〇,控:部二 係於顯示部24顯示複數廣告内容之標題以作為初期狀態 (S20)。此時,廣告選擇部44根據關於對象之生 " E7提示裝置 2〇之資訊,可選擇作為標題所提示之複數廣告内容。栌制 部28經由輸入部34,受理來自使用者之所欲 卫 — 見 < 廣告内 谷的選擇(S22)。其次,控制部28經由通信部 , i 牌廣告配 运要求連同使用者所選擇之廣告内容之内容號碼,送作至 廣告管理伺服器40 (S24)。 ' " 88495 1229300 於廣告管理伺服器40,廣告選擇部44根據由廣告提示被 所傳送之内谷號碼,由廣告内容資料庫T 2讀取符合之 廣告内容(S26)。其次,廣告選擇部44經由通信部42,配送 。玄廣告内容至廣告提示裝置2〇 (S28)。廣告選擇部44使配送 至廣告提示裝置2〇之廣告内容之内容號碼,對應該廣告提 示衣置20之裝置id,而作為配送資訊記憶於配送資訊記憶 部46 (S3 0)。於廣告提示裝置2〇,控制部28係進行將由廣告 ί理飼服态4 0所配送之廣告内容提示於顯示部2 4及擴音器 2 6之處理(s 3 2)。於廣告管理祠服器4 〇,收費處理部4 §定期 合計記憶於配送資訊記憶部46之配送資訊,進行向各廣告 提供者之收費處理(S34)。以上之處理中,於步驟24,亦可 由廣告提示裝置20指定所選擇之廣告内容之記憶處之URL 等之位址。此時,於步驟26及步驟28,由被指定之位址下 載廣告内容,於步驟32,藉由瀏覽器提示廣告内容。 若如此,吸煙者於吸煙中,吸煙者自己所選擇之廣告内 容藉由廣告提示裝置20而提示,故吸煙者可有意義地渡過 吸煙中的時間。又,藉由使吸煙者自發性地操作輸入部34 ,可引出吸煙者之注意,使其對廣告更具有興趣。甚而, 於廣告提示裝置20 ,廣告管理伺服器4〇係配送吸煙者所選 擇之廣告至廣告提示裝置20,由於該配送資訊記憶於配送 資汛圯憶部46,故可藉由定期合計配送資訊記憶部46,而 得知各廣告之閱覽狀況。藉此,廣告提供者可掌握自己的 廣告被閱覽的程度。收費處理部48按照記憶於配送資訊記 憶部46之配送資訊,進行向廣告提供者之收費處理,故廣 -18- 88495 1229300 告提供者可按照自己的廣告的閱覽量,支付廣告費用。-圖8係表示本實施型態之廣告提示裝置2〇提示廣告之步 驟之其他例之流程圖。在此,廣告提示裝置20所提示之廣 。為包含關於該廣告之問卷者,廣告提供者而言,收 K關於自己的產品或服務之消費者之意見甚為重要。因此 ’先前^各公司係採取各種方法,或以抽獎而提供禮物給 1卷回合者’或提供贈品等。於本實施型,態,原本就在吸 煙中無事可做的狀態τ,催促吸煙者回答問卷,故可 回收來自消費者的問卷。 於廣告提示裝置20,控制部28經由通信部32,傳送廣告 配送要求至廣告管理㈣器卿勢於廣告管理伺服器二 止f告選擇部44由廣告内容資料庫Τ2讀取送信至對象之廣 提示哀置20之廣告内容(s42)。廣告選擇部44亦可與第一 貫施型態中參考圖5所說明者同樣,而選擇傳送至對象之廣 告提示裝置20之廣告内容’ χ,本實施型態中,亦可與參 考圖7所說明者同樣,根據使用者之指定,選擇送信至對象 =廣告提示裝置20之廣告内容。其次’廣告選擇部44配送 。貞取之廣D内谷至廣告提不裝置2〇 (S44)。廣告選擇部料 使配达至廣告提不裝置2〇之廣告内容之内容號碼,對應該 廣告提示裝置20之裝置ID,而作為配送資訊記憶於配送資 訊記憶部46 (S52)。於廣告提示裝置2〇,控制部28係進行將 由廣告管理伺服器40所配送之廣告内容,提示給顯示部24 及擴音1§26之處理(S46)e在此,所提示之廣告内容包含問 卷。使用者利用輸入部34,輸入對於藉由顯示部24及擴音 88495 -19- 1229300 為2 6所提示之其 问吞之回答。控制部28受理由使用者所輸入 之對於問卷的回艾 , ° (S48)。控制部28經由通信部32,將對於 問卷之回答值译$ @ a 寺k主贗告管理伺服器4〇 (S50)。於廣告管理伺 月艮器40,回答夸拂立 又理°卩50係於回答記憶部52記憶對於問卷之 回答(S54)。 右如吸煙者於吸煙中,廣告内容係藉由廣告提示裝 置2+0而提不,故吸煙者可有意義地渡過吸煙中的時間。又 ’精由使吸煙者輸人對於問卷之回答,引出吸煙者之注意 可使其對於廣告更有興趣。甚而,可獲得來自吸煙者對 於問卷之回合,故廣告提供者可掌握消費者之需求。 又,如圖9所示,廣告提示裝置2〇可進一步包含印刷部36 。廣告提示裝置20可印刷廣告内容或優待券等折扣券,提 供給閱覽廣告的人。圖1(3係表示藉由廣告提示裝置2〇之廣 告之提示及印刷處理之步驟之流程圖。 百先,與第一實施型態中參考圖5及本實施型態中參考圖 7與圖8所說明者同樣’廣告提示裝置20傳送廣告配送要求 f廣告管理祠服器40(S60),廣告管理词服器4〇讀取廣告内 容(S62)。其次,廣告管理伺服器4〇配送廣告内容至廣告提 不裝置20 (S64),於廣告提示裝置2〇提示該廣告⑹。廣 告管理伺服器4〇記憶配送至廣告提示裝置2〇之廣告内容之 配送資訊(S74)。 於廣告提示裝置20’控制部28受理印刷之指示(s68)。使 用者若欲印刷廣告内容之内容或優待券等折扣券等之情況 ,由輸入部34進行印刷之指丨。若有印刷指*,控制部28 88495 -20- 1229300 f由印刷部36印刷優待券(請)。其:欠,控制部難由通信 4 32,將印刷處理結束通知傳送至廣告f理伺服㈣(s72) 於廣告官理伺服器40,回答受理部5〇係於回答記憶部52 記憶輸出記錄(S76)。 若^此,使用者可當場印刷提示於廣告提示裝置20之廣 口。右僅對於使用者提示廣告,即使使用者對廣告具有興 趣’ T可能忘記,無法提高廣告提供之實效性。根據本實 施型態,廣告提示裝置20具有印刷部36,因此可印刷使用 者具有興趣之廣告内容,故可提高廣告之實效性。又,若 賦予閱覽廣告提示裝置20之廣告之使用者優待券等折扣券 ,可期待提升吸煙者之廣告提示裝置2〇之利用率。甚而, 於廣告管理伺服器40側’可獲得藉由使用者之印刷處理之 狀悲’故廣告提供者可掌握消費者的興趣。 (第三實施型態) 圖11係表示本發明之第三實施型態之廣告提示系統10之 區塊圖。本實施型態與第一及第二實施型態之相異點在於 ’廣告提示系統10包含設施内廣告管理伺服器70,其係於 各5又施’管理配送至各設施内所包含之吸煙區之廣告内容 者。設施内廣告管理伺服器70仲介設施内之廣告提示裝置 20與廣告管理伺服器40之間之資料的授受。設施内廣告管 理伺服器70經由設施内網路60a,連接於該設施内之廣告提 示裝置2 0,並精由設施外網路6 〇 b,連接於廣告管理词服 40。於本實施型態,廣告提示裝置20及廣告管理伺服器4〇 係包含與第一及第二實施型態中,參考圖2、圖6、及圖9 88495 -21- 1229300 所說明者同樣的構成要素。 — 例如·没施1包含含有吸煙區A及吸煙區B之複數吸煙區 各吸煙區所配置之廣告提示裝置2〇之構成及廣告管理伺 服=40之構成係與第一及第二實施型態中所說明之廣告提 不裝置2〇及廣告管理伺服器4〇同#,故在此省略說明。又 认轭内廣告管理伺服器7〇可包含與廣告管理伺服器⑽同 樣之構成要素。於設施内廣告管理伺服器70,裝置資訊資 碑庫h己U關於包含於該設施内之廣告提示裝置2〇之資訊 在此,例如:廣告提示裝置20配置於對象設施内之不同 樓層之情況’《置資訊資料庫13可使以資料段代碼表示之 :於各樓層之人之特性,對應裝置⑴而記憶。設施内廣告 官理伺服器70係由廣告管理伺服器4〇,定期接收使該設施 内之廣告提示裝晉? 一 置20¼不之廣告内容及該廣告内容之交易 負θίΐ,e己憶於廣告内交杳+ 、鬥谷貝枓庫丁2及父易資訊資料庫T1。再 者,設施内廣告瞢s杓Ββ _ ^ i 八&理问服杰70亦可不具有收費處理部48及 提供者資訊資料庫Τ4,此辇势饰叮山由丄 此寺g理可由廣告管理伺服器4〇統 一進行。 於設施内廣告管王¥, 服為70,當廣告選擇部44接受來自 設施内之廣告提示裝詈2〇少空义寬 一# 置2〇之廣告配送要求時,將根據該廣The air is crying clean, stop it 丨 丄 / month / rWorking hole I can be attached to the air cleaner. If so, the environment. Become a user can read advertisements in a stable manner and provide an advertisement reminder method, which is characterized by the following: information on the characteristics of a smoking area is used to select the content of the advertisement reminded in the smoking area 88495 -Ι0-1229300; Advertiser. _ According to the present invention, an advertisement prompting method is provided, which is characterized by: using a computer system to prompt advertisement content in a smoking area, the computer presents a memory section, which stores a plurality of advertisement contents; an advertisement The reminder section, which y reminds the advertiser; and the advertisement selection section, which is the advertiser who selects the advertisement reminder section; and includes the following steps: the advertisement selection section considers the information about the characteristics of the smoking area of the advertisement reminder section and selects The advertisement reminding section reminds the advertisement content; the advertisement selecting section reads the selected advertisement content by the advertisement memory section; and the advertisement reminding section reminds the advertisement content read by the advertisement memory section. $ The advertisement reminding method of the present invention, wherein the advertisement selecting section may further include a step of detecting the staying status of the smoker in the smoking area, and the advertisement selecting section = may consider the staying status of the smoker ', and selects the advertisement content suggested by the advertisement prompting section. In the advertisement prompting method of the present invention, the advertisement selection section may further include a step of obtaining a correlation between the advertisement content suggested by the advertisement presentation section and the staying status of the smoker in the smoking area. The advertisement selection section may also consider the past related relationship and select the advertisement. Advertising content reminded by the reminder department. The advertisement prompting method of the present invention may further include a step of detecting the presence or absence of a smoker in the smoking area, and the advertisement prompting portion may prompt the advertisement content when detecting the stay of the smoker in the smoking area. According to the present invention, an 'advertising management server' is provided, which is characterized in that: & by the network 'is connected with an ad prompting section that presents advertisements to smokers in a smoking area, which is a memory and an ad storage section, which is a memory Advertisers with multiple contents; 88495 1229300 The advertisement selection department 'is the information on the nature of the smoking area allocated by the advertising department. You can choose one of the advertisements suggested by the advertisement presentation department; It is the person who distributes the selected advertisement content to the advertisement prompting department. The above is a description of the structure of the present invention. However, those who combine the structures arbitrarily or change the performance of the present invention among methods, devices, systems, recording media, computer programs, modules, etc., are effective for the present invention. Appearance. [Embodiment] In the following implementation mode, an example will be described in which advertisements are provided to smokers in a smoking area installed in a facility belonging to a specific person such as an office. (First Embodiment) Fig. 1 is a block diagram showing an advertisement prompting system according to a first embodiment of the present invention. The advertisement presentation system 10 is composed of an advertisement presentation device 20, which is arranged in each smoking area; and an advertisement management server 40, which manages the advertisers presented by these advertisement presentation devices 20. This is an advertisement prompting device 20 arranged in the smoking area A and the smoking area B. The advertisement presentation device 20 and the advertisement management server 4 server 40 provide and receive various materials via the network 60. Here, the network 60 is connected to a plurality of information processing devices via communication circuits, cables, wireless, etc., and includes: the Internet, WAN (World Area Network ·· Wide Area Network), and LAN (Local Area Network) Wait. FIG. 2 is a block diagram showing the structures of the advertisement presentation device 20 and the advertisement management server 40 shown in FIG. 1, respectively. The advertisement presentation device 20 includes a user interface 22, a control section 28, a data storage section 30, and a communication section 32. The user interface 22 includes a display portion 24 and a loudspeaker 26. The advertisement management temple server 40 includes: a communication section 42, an advertisement selection section 44, a delivery information memory section 46, a charge 88495 • 12-1229300 processing section 48, a transaction information database T1, an advertisement content database T2, and an information database. Τ3, and provider information database Ding 4. First, the configuration of the advertisement management server 40 will be described. Transaction information database D1 memorizes transaction information of advertisements delivered to each advertisement prompting device 20. The transaction information database Ding is associated with each transaction code, and memorizes the provider ID of the advertisement content, the period of offer, the title, the type of consumer targeted by the advertisement, and the content number. The advertisement content database Ding 2 stores various advertisement contents corresponding to content numbers. The provider information database 4 stores information about the provider of the advertising content. The provider information database T4 stores the provider ID of each provider, the provider's address, or the provider information such as the advertisement fee request object, the contract information such as the method of obtaining the advertisement fee, etc. The device information database T3 stores information on the advertisement prompting devices 20 respectively arranged in the plurality of smoking areas. The device information database Ding 3 stores the device ID of each advertisement reminder device 20, information about the function of the device, information about the location of the device, and so on. The so-called information about the function of the device is, for example, the number of display sections 24 or the usefulness of the loudspeaker provided by the device 20, and the information necessary to select the form in which the device displays advertisement content. The so-called information about the configuration of the place_, Gan # BeiΛ It is, for example, the type of the facility equipped with the advertising reminder device 20, the position of the facility, the characteristics of the people who belong to the facility, etc. It is necessary to display the information that is necessary for the type of inner valley. The device information database T3 is used to memorize the device ID corresponding to the device ID. The information database T3 belongs to Jinyan Yan. First, the characteristics of the person who has the facilities equipped with the wide sigma reminder device 20 are the device ID according to the following description. Η 仏 The code indicates that it can be paired to 88495 -13-1229300. Figure 3 is the data structure of the device information database T3. Part of the schematic diagram. The device information database T3 has a device ① column, a facility name bar, a facility location 7-hole shelf, and a trade code section column. Here, the facility location information can be memorized as shown in the facility address of the facility. The latitude and longitude of the installation location of the facility can also be memorized. The data segment code indicates the characteristics of the person who belongs to the facility. The data is composed of, for example, gender code, age code, and area code. A schematic diagram of an example of the definition of the material segment code. As shown in the figure 4 (tick, sex, code is M table * "male", gender code is w table = female ". Also, as shown in Figure 4 (b) As shown, the case where the age code is 20 means "20 years old", the case where the age code is 30 means "30 years old", the case where the age code is 40 means "40 years old", and the age derma is 50 years old. The case indicates "50 years old" and the case where the age code is 60 indicates "60 years or older". As shown in Figure 々 (ο :, the case where the area code is HO indicates "Hokkaido", and the case of τ〇 indicates Tohoku ", ΚΑ The case indicates "Kanto", the case of CH indicates the "Central" HR case indicates "Hokuriku", the table of KS conditions * "Kansai", CG "The case indicates" China "and the situation of SK indicates" Shikoku ", κγ The situation is expressed as follows: if the data segment code is "M2〇κα", it means that it is equipped with a wide range. The facilities of Tibu device 20 are "facilities with a 20-year-old male located in the Kanto area as the center, and the county" Beiji tribute Kuding1, and you can also use the advertising content of Daima for the data segment. The type of the target consumer. = Figure 2. The device ID sent by the device 20 in the advertisement management server 40 ′'s advertising selection unit, referring to the device information T3 and the parent's database T1, from the advertising content database 88495- 14- 1229300, select the advertisement content to be displayed on this device. The advertisement selection stick 4 is read from the advertisement content f library 2 and reads the selected advertisement content, and transmits it to the corresponding advertisement reminder device through the communication unit 42. 2 0. The advertisement selection unit 44 is for the father of the advertisement content delivered to each advertisement to be easily exhausted, and the device m corresponding to the corresponding advertisement prompting device 2g is stored in the distribution information storage unit 46. The charging processing unit stores the total period in The distribution information of the advertisement content of the distribution Gongxun memory unit 46 is processed according to the distribution of the advertisement content 1 to each advertisement provider. In the advertisement prompting device 20, the control section 28 displays an advertisement on the display section 24, and in the case where the advertisement contains a sound message, a process of playing the sound information by the loudspeaker is performed. The display unit 24 is, for example, a display such as a CRT, a liquid crystal (LCD), an organic EL (ELD), or an electropolymer (PDP). Although not shown, the advertisement prompting device 20 may include a human perception sensor that senses a person approaching its surroundings. At this time, when the human being senses that the person has sensed the person, the control unit 28 transmits the request for delivery of the product along with the device ID of the advertisement presenting device 20 to the advertisement management server 40 via the communication unit 32. When the advertisement content is distributed by the advertisement management server 40, the control unit 28 causes the display unit 24 and the loudspeaker 26 to present the advertisement. The control unit 28 may also temporarily store the advertisement contents distributed by the advertisement management server 40 in the data memory unit 30. Furthermore, in this embodiment, the advertisement reminder device 20 may be separately arranged in the smoking area, however, it may also be provided by being attached to an air cleaner. The air cleaner may include a human perception sensor. In this case, a signal from the human perception sensor of the air cleaner may be input to the control unit 28 of the advertisement presentation device 20. FIG. 5 is a flowchart showing the steps of 88495 -15-1229300 of the reminder advertisement of the advertisement reminder device 20 of this embodiment. The control unit 28 transmits the advertisement delivery service Yaqi delivery request together with the device ID to the advertisement server 40 (S10).于 广 土 # ^ &management; server 40, the advertising selection unit 4 sets the ID as a key, and the device 44 will set the clothes to the beijing-beijingkuding 3 to read the corresponding (S11). Secondly, the 'advertising selection section 44 selects the advertisement insider to be prompted by the target advertisement presentation device 20 based on the read information about the delivery information ^' storage T1 '(S12). For example, the advertisement selection unit 44 may select the object advertisement presentation device 20 with a thick asset i; L may also be an advertisement content with the same segment code. In addition, the advertisement selection unit 44 can select, for example, the advertisement contents of stores in the vicinity of the advertisement presentation device 20 accompanying the placement target. And 'Where does the advertisement selection unit 4 test the provision of the transaction information database T1, and select the matching advertisement content ..., the advertisement selection unit 44 reads the corresponding advertisement content from the advertisement content database T2 according to the selected advertisement content. . In this way, the advertisement selecting section 44 considers the characteristics of the smoking area of the advertisement prompting device of the placement target, and selects the advertisement content that the smoker in the facility is likely to have interest. The advertisement selection unit 44 delivers the advertisement content selected as described above to the target advertisement presentation device 20 via the communication unit 42 (S13). In addition, the advertisement selection unit 44 sets the distribution range to the maximum. The content number of the advertisement content of the device 20 is not stored, and is corresponding to the device ID of the advertisement prompting device 2G, and is stored in the delivery information storage unit 46 as the delivery information (S14P is in the target advertisement presentation device 20, and the control unit 28 is entered). The advertisement content delivered by the advertisement management server 40 is presented to the display unit 24 and the loudspeaker 26 for processing (S15). In the advertisement management server 40, the charge processing unit 48 is periodically stored in the distribution information storage unit 46 in total. The delivery information is charged to each advertising provider (S 1 6). 88495 1229300 This reminder is provided because the smoker has the display device 20. According to this embodiment, the possibility that the smoker is interested in smoking The high advertisement content can make the smoker spend the time in smoking meaningfully through the advertisement. (Second embodiment type) Fig. 6 shows the advertisement tips of the wide-area system 10 of the second embodiment type of the present invention in detail, respectively. The block diagram of the structure of the wearing, placing 20, and advertising management server 40. In this embodiment, the advertisement prompting device 20 is further modified in addition to the structure described with reference to FIG. 2 in the first embodiment. The steps include the input portion 34 as the user interface 22. The input portion 34 is, for example, a pointing device such as a mouse, a trackball, a touch pad, a tablet, a keyboard, a touch panel, etc., and can input instructions from the user. In addition, in addition to the configuration described in the first embodiment with reference to FIG. 2 in the second embodiment, the advertising device 40 further includes a response receiving unit 50 and a response memory unit 52. In addition, in this embodiment Implementation mode \ Same as in the first embodiment mode, the constituent elements explained with reference to Figs. 1 and 2 are marked with the same symbols, and descriptions are omitted as appropriate. Fig. 7 shows the advertisement prompting device 20 of this embodiment mode for advertising. A flowchart of an example of the steps. First, in the advertisement presentation device 20, the control unit 2 displays the titles of the plurality of advertisement contents on the display unit 24 as an initial state (S20). At this time, the advertisement selection unit 44 The information of the "E7 reminder device 20" can be selected as a plurality of advertisement contents reminded by the title. The production unit 28 accepts what the user wants from the input unit 34 through the input unit 34-see < (S22). Secondly, the control unit 28 sends the i-brand advertisement distribution request to the advertisement management server 40 (S24) via the communication unit, along with the content number of the advertisement content selected by the user. '&Quot; 88495 1229300 in the advertisement The management server 40 and the advertisement selection unit 44 read the corresponding advertisement content from the advertisement content database T 2 based on the Uchiya number transmitted by the advertisement notification (S26). Next, the advertisement selection unit 44 distributes the contents through the communication unit 42 The mysterious advertisement content is transmitted to the advertisement presentation device 20 (S28). The advertisement selection unit 44 causes the content number of the advertisement content delivered to the advertisement presentation device 20 to correspond to the device id of the advertisement placement device 20, and stores it as the distribution information in Delivery information storage unit 46 (S3 0). In the advertisement presentation device 20, the control unit 28 performs a process of presenting the advertisement contents delivered by the advertisement feeding mode 40 to the display unit 24 and the loudspeaker 26 (s 3 2). In the advertisement management temple server 4 0, the charging processing section 4 § Periodically aggregates the distribution information stored in the distribution information storage section 46, and performs charging processing to each advertisement provider (S34). In the above process, in step 24, the advertisement prompting device 20 may also specify the URL or the like of the memory location of the selected advertisement content. At this time, in step 26 and step 28, the advertisement content is downloaded from the designated address, and in step 32, the browser prompts the advertisement content. If so, the smoker is smoking, and the advertisement content selected by the smoker himself is presented by the advertisement prompting device 20, so the smoker can spend the smoking time meaningfully. In addition, by allowing the smoker to operate the input unit 34 spontaneously, it is possible to draw the attention of the smoker and make him more interested in advertising. Furthermore, in the advertisement prompting device 20, the advertisement management server 40 delivers the advertisement selected by the smoker to the advertisement prompting device 20. Since the delivery information is stored in the delivery information storage unit 46, the delivery information can be aggregated regularly. The memory unit 46 learns the viewing status of each advertisement. With this, the advertisement provider can grasp the degree to which his advertisement is viewed. The charging processing section 48 performs charging processing to the advertising provider according to the distribution information stored in the distribution information storage section 46, so the advertising provider can pay the advertising costs according to the number of views of its advertisements. -Fig. 8 is a flowchart showing another example of the step of presenting advertisements by the advertisement presentation device 20 of this embodiment. Here, the advertisement prompting device 20 presents a wide range. To include questionnaires about the ad, it is important for the ad provider to receive the opinions of consumers about their products or services. Therefore, ‘previously’, various companies have adopted various methods, or offered gifts to 1-rounders by lottery, or provided gifts. In this embodiment, the state τ, which is originally nothing to do in smoking, urges the smoker to answer the questionnaire, so the questionnaire from the consumer can be collected. In the advertisement prompting device 20, the control section 28 transmits an advertisement delivery request to the advertisement management server via the communication section 32, and the advertisement selection server 44 reads the advertisement content database T2 and sends the message to the target audience. Prompt advertising content of lament 20 (s42). The advertisement selecting unit 44 may be the same as that described with reference to FIG. 5 in the first implementation mode, and may select the advertisement content to be transmitted to the object's advertisement prompting device 20 'χ. In the same way, according to the designation of the user, the user chooses to send a message to the advertising content of the object = advertising notification device 20. Next, the 'ad selection section 44 delivers. The wide range of chastity D. Inner valley to the advertisement mention device 20 (S44). The advertisement selection part stores the content number of the advertisement content allocated to the advertisement mentioning device 20, corresponding to the device ID of the advertisement presentation device 20, and stores it as the distribution information in the distribution information storage section 46 (S52). In the advertisement presentation device 20, the control unit 28 performs a process of presenting the advertisement contents distributed by the advertisement management server 40 to the display unit 24 and the sound reinforcement 1§26 (S46). Here, the advertisement contents to be presented include Questionnaire. The user uses the input section 34 to input a response to the question which is prompted by the display section 24 and the speaker 88495 -19- 1229300 as 26. The control unit 28 receives a reply to the questionnaire input by the user, ° (S48). The control unit 28 translates the response value to the questionnaire via the communication unit 32 to the main obituary management server 40 (S50). In the advertisement management server 40, the answer is exaggerated, and the answer 50 is that the answer memory unit 52 memorizes the answer to the questionnaire (S54). For example, if a smoker is smoking, the content of the advertisement is not mentioned by the advertisement prompting device 2 + 0, so the smoker can spend the time of smoking meaningfully. Another reason is that the smoker loses the answer to the questionnaire, and the attention of the smoker can make him more interested in advertising. Furthermore, it is possible to obtain rounds of questionnaires from smokers, so that advertising providers can grasp consumer needs. As shown in FIG. 9, the advertisement presentation device 20 may further include a printing unit 36. The advertisement presentation device 20 can print discount coupons such as advertisement contents and coupons, and provide them to people who read advertisements. FIG. 1 (3 is a flowchart showing the steps of advertisement presentation and printing processing by the advertisement presentation device 20. Baixian, FIG. 5 in the first embodiment and FIG. 7 and FIG. In this embodiment. The same as described in 8. The advertisement reminder device 20 transmits the advertisement delivery request f. The advertisement management server 40 (S60), and the advertisement management server 40 reads the advertisement content (S62). Next, the advertisement management server 40 delivers the advertisement The content is sent to the advertisement presentation device 20 (S64), and the advertisement is presented on the advertisement presentation device 20. The advertisement management server 40 memorizes the distribution information of the advertisement content delivered to the advertisement presentation device 20 (S74). On the advertisement presentation device The 20 'control section 28 accepts the printing instruction (s68). If the user wants to print the contents of the advertising content or discount coupons such as coupons, etc., the input section 34 will print the instructions 丨. If there is a printing instruction *, the control section 28 88495 -20- 1229300 f The coupon is printed by the printing department 36 (please). It is: due, the control department is difficult to communicate 4 32, and the notification of the end of the printing process is sent to the advertising server (s72). Device 40, answer reception unit 5 〇It is memorized and outputted in the answer memory 52 (S76). If this is the case, the user can print the prompt on the wide mouth of the advertisement prompting device 20. The right only shows the advertisement to the user, even if the user is interested in the advertisement. T It may be forgotten that the effectiveness of providing advertisements cannot be improved. According to this embodiment, the advertisement prompting device 20 has a printing section 36, so that it can print advertisement content that the user is interested in, so the effectiveness of the advertisement can be improved. Discount coupons such as user coupons for advertisements of the advertisement reminder device 20 can be expected to improve the utilization rate of the smoker's advertisement reminder device 20. Furthermore, on the side of the advertisement management server 40, it is possible to obtain the printing processing by the user. "The state of sadness" so that the advertisement provider can grasp the consumer's interest. (Third embodiment) Fig. 11 is a block diagram of the advertisement prompting system 10 showing the third embodiment of the present invention. This embodiment and the first embodiment The difference from the second embodiment is that the 'advertising notification system 10 includes an in-facility advertising management server 70, which is connected to each of the 5' stations and manages the distribution to each facility. Included in the advertising area of the smoking area. The advertising management server 70 in the facility mediates the transfer of information between the advertising notification device 20 and the advertising management server 40 in the facility. The advertising management server 70 in the facility communicates via the intra-facility network 60a. , Connected to the advertising prompting device 20 in the facility, and connected to the advertising management server 40 via the external network 6 〇b. In this embodiment, the advertising prompting device 20 and the advertising management server 40 are Contains the same constituent elements as those described in the first and second embodiments with reference to Figs. 2, 6, and 9 88495 -21- 1229300. — For example, Wei Shi 1 includes a smoking area A and a smoking area B. The composition of the advertisement prompting device 20 and the advertisement management server = 40 configured in each of the plurality of smoking areas are the same as the advertisement promotion device 20 and the advertisement management server described in the first and second implementation modes. 4〇 同 #, so the description is omitted here. The in-yoke advertisement management server 70 may include the same constituent elements as the advertisement management server ⑽. At the in-facility advertising management server 70, the device information resource library 己 has information about the advertising prompting device 20 included in the facility, for example, the case where the advertising prompting device 20 is arranged on different floors in the target facility. "《Set Information Database 13 can be expressed by the data segment code: the characteristics of people on each floor, corresponding to the device and memorized. Advertising in the facility The official management server 70 is an advertisement management server 40, which periodically receives and promotes the advertisement prompts in the facility. A 20¼ advertisement content and the transaction of the advertisement content are negative θίΐ, e have recalled in the advertisement to pay +, Dou Gu Bei Kuding 2 and the parent information database T1. In addition, the advertisements in the facility 瞢 s 杓 Ββ _ ^ i & Liwenfujie 70 may not have the charge processing section 48 and the provider information database T4. The management server 40 is unified. In the facility, the advertising manager ¥, the service is 70. When the advertisement selection unit 44 accepts the advertisement prompting from the facility, the installation space is less than 20%, and the advertisement distribution request will be set according to the advertisement.

告提示裝置20之裝置,灸4^rL 一 _ 乡考故轭内廣告管理伺服器70之 裝置資訊資料庫丁 3及夺旦:欠 ^ 二 易貝訊資料庫T1,由廣告内容資料 庫T2所記憶之複數膚^ —. /、Q 谷中,選擇使該裝置顯示之廣告 内容。廣告選擇部44由庳i^ 由廣口内容貧料庫T2讀取所選擇之廣 告内容,經由通信部42僂 2得运至對應之廣告提示裝置2〇。廣 88495 -22- 1229300 示衣置2〇之廣告内容之交易Report the device of the device 20, moxibustion 4 ^ rL __ Device information database Ding 3 and Duo Dan of the advertising management server 70 in the yoke of the rural examination, owe ^ 2 Yibeixun database T1, and the advertising content database T2 In the memorized plural skins ^ —. /, In the Q valley, select the advertisement content to be displayed on the device. The advertisement selection unit 44 reads the selected advertisement content from the wide-mouth content poor material library T2 by 庳 i ^, and can be transported to the corresponding advertisement presentation device 20 via the communication portion 42 偻 2. Guang 88495 -22- 1229300 display transaction of advertising content of 20

告選擇部44使配送至各廣告提示裝置 代碼,對應符合之 資訊記憶部46。記 資訊記憶部46之配 至廣告管理伺服器 訊記憶部46。 如以上所述, 右於各設施設置設施内廣告管理伺服器70 可與設施内之廣告提示裝置20迅速進行資料之授受’流 暢地進行廣告配送處理。 (第四實施型態) 圖12係表示本發明之第四實施型態之廣告提示系統丨❻之 廣告提示裝置20之構成之區塊圖。於本實施型態,廣告提 不裝置20具有複數提示單元78,其係分別包含使用者介面 22及感測器80者。此等複數提示單元78係分散配置於H固吸 煙區内。感測器8 0為例如··人感知感測器,設置於各提示 單元78之顯示部24附近。控制部28接受來自各感測器80之 感知信號。藉此,控制部28可檢測吸煙者停留於何處之提 不單7C 78。廣告提示裝置2〇之型態亦可為僅顯示廣告内容 ’於感測器80感知到人之提示單元78之顯示部24,然而, 亦可為於吸煙區之入口等另外設置感測器,吸煙區有人時 ’全部之提示單元78之顯示部24均顯禾廣告内容者。 又,控制部28可於複數提示單元78之各顯示部24,顯示 相異之廣告内容以作為初期狀態。若如此,吸煙者可於自 己有興趣之廣告内容所提示之提示單元78前吸煙,閱覽有 88495 -23 · 1229300 興趣的廣告内容。又,廣告提供者可使吸煙者更具有興趣 而閱覽廣告。此時,控制部28可使來自各提示單元78之感 測器80之感知信號,對應顯示於顯示部24之廣告内容之種 類而取得。控制部28經由通信部32及網路6〇,傳送藉此取 得之廣告内容之種類與感知信號之相關資訊至廣告管理伺 服器40。 圖13係表示本實施型態之廣告提示系統1〇之廣告管理伺 服器40之構成之區塊圖。於本實施型態,廣告管理伺服器 4〇除了第一實施型態中之圖2所示之廣告管理伺服器4〇之 構成以外,並進一步包含閱覽狀況檢出部82。閱覽狀況檢 出部82係經由網路及通信部42,由各廣告提示裝置接收 廣告内容之種類與感知信號之相關資訊。閱覽狀況檢出部 82將此相關資訊記憶於配送資訊記憶部46。 圖14為本實施型態之配送資訊記憶部“之資料構造之一 部分之示意圖。配送資訊記憶部46包含··裝置⑴攔、内容 號碼欄、提示時間(h)欄、被閱覽時間(11)攔、及比例(%)攔 。例如:於裝置ID為「〇〇〇〇〇丨」之廣告提示裝置2〇,内 容號碼為「ab2」之廣告内容被提示之時間為2小時,該廣 告内容藉由吸煙者而被閱覽之被閱覽時間為12小時,被閱 覽時間相對於提示時間之比例為6〇%。被閱覽時間可由相 關資訊算出。 根據本實施型態,吸煙者於吸煙中,由於提示複數廣告 内谷故吸煙者可閱讀更具有興趣之廣告内容,可有意義 地渡過吸煙中的時間。又,於各顯示部24設置感測器80, 88495 -24- 1229300 廣告提供者可# 故可掌握吸煙者之廣告内容之閱覽狀況 知消費者的反應。 以上,根據實施型態說明本發明。熟知本技藝之人士岸 理解本實施型態為例示,可進行各種應用。 心 例如·廣告選擇部44可按昭 ^ ^ , 钕…、對象之廣告提示裝置20提示 廣。之h間或季節,選擇配送 、王々不裝置2〇之廣告。 又,亦可參考配置各廣告提示罗 八 八 丁衣置20之吸煙區所設置之設 施之日程資訊,選擇配送至廣 、王廣口扣不裝置20之廣告。 甚而,廣告提示裝置20可包含取锃伯土 5取仔使用者之識別資訊之 手段,廣告管理伺服器4〇可包含々柃祖成士 J3。己憶對應使用者之識別資 訊之使用者資訊之手段。此時,廣 、 了 潢告官理伺服器4〇可表考 使用者資訊,選擇該使用者具有麗 ^ π /、男,、趣之可能性高之廣告内 容,並配送至廣告提示裝置2〇。 / 廣〇提不系統1 〇可對 應使用者之識別資訊’記憶使用者之廣告内容之閱覽狀況 。如此所記憶之廣告内容之閱覽狀況可作為後續選擇提示 給該使用者之廣告内容時之參考。如此,若可掌握各使用 者之閱覽狀況,可精確選擇使用者呈 呎用I具有興趣之可能性高之 廣告内容。又,亦可按照廣告内容 ^^阅寛狀況,賦予使用 者點數,並進行將點數還原之草此; 呆二兄換。如此,藉由賦予 使用者點數,可提高使用者閱覽廣土 』見廣〇的動機,可期待廣告 配送之實效性的提高。 說明,然而,本發明之 得適用於人所停留之等 實施型態中係以吸煙區為例進行 廣告提示系統並未限定於吸煙區, 候室或休息室等各種設施。 88495 -25- 1229300 甚而,以上之實施型態中係以設置於辦公室等,特定人 所屬之設施之吸煙區為例進行說明,然而,本發明之廣止 提示系統並未限定於特定人所屬之設施,可適用於能掌握 停留於該設施之人之特性之設施。例如:將廣告提示裝置 20配置於醫院之等候室之吸煙區之情況,可選擇關於健康 用品之廣告内容。又,將廣告提示裝置2〇配置於車站之等 候室之情況,亦可選擇關於該車站週邊之觀光資訊之廣告 内容。 於第四實施型態,廣告提示裝置20附設於桌型之空氣清 淨器之情況,當桌子之周圍聚集複數吸煙者時,可適當分 散設置複數提示單元78,以使分別之吸煙者即使閱覽各顯 示部24亦不覺得無聊。 再者,於第四實施型態係說明,廣告提示裝置2〇之各提 示單元78為包含感測器80之構成,然而’各提示單元冗亦 可為不包含感測器80之構成。此種情況,控制㈣亦可於 各顯示部24顯示相異之廣告内容以作為初期狀態。藉此, 吸煙者可於自己有興趣之廣告内容所顯示之顯示部二週邊 吸煙’廣告提供者可使吸煙者更具有興趣而閱覽廣告。 刃、1於吸煙區設置集客 人 之吸煙者之停留狀態者。此時,廣告選擇部姆按照们 者之停留狀態,選擇各廣告提示裝置2〇所提示之廣告。^ 客感測器可使用例如:第四實施型態t,設置於各提示』 元78之感測器8〇。此時,廣告選擇部44係配合各吸煙區: 吸煙者之閱覽狀況,進行將提示被閱覽比例低之廣告内; 88495 -26- 1229300 之提示單元78之廣告内容,切換為被閱 容之處理。此切換處理亦可於各 间之廣告内 、夺廣〇 &示裝 制部2 8進行。 错由控 土再者’於以上之實施型態所說明之廣告提示裝置2。及廣 。官理伺服器40係為以網路6〇連接之 " 母从 然而,膚主接 不羞置20及廣告管理伺服器4〇 ^ <钱犯亦可包含於1個萝詈 内而構成。又,將廣告提示裝置 固衣置 ., 我置20及廣告管理伺服器40之 各構成要素之機能進行各種袓人 志玄叮m # 檀、、且口之名置’以網路連接而構 珉亦可。例如··廣告内容眘 合貝枓庫丁2亦可包含於各廣告提供 服㈣構成’此時’廣告管理伺服器40可通知廣土 提示裝置20對象之廣告内容之保存處之咖等之位址= 便使其存取該位址之伺服器。 [產業上之利用可能性] 根據以上說明之本發明’可於人所停留之區域,提供該 區域之利用者可具有興趣而閱覽之廣告。根據本發明,對 於人所停留之區域提供廣告之廣告提供者可掌握自己的廣 告的閱覽狀況而提供廣告。 / 【圖式簡單說明】 述目的及其他目的、特徵、及優點可藉由以上所述之 適口之實施型態,及其所附隨之以下圖式而明瞭。 圖1係表示本發明之第一實施型態之廣告提示系統之區 塊圖。 圖2係刀別洋細表示圖丨所示之廣告提示裝置及廣告管理 伺服器之構成之區塊圖。 88495 -27- 1229300 圖3為衣置、。fl貝料庫之貝,1T傅造一 — /、去 口P刀之不意圖。 圖4(a)〜(c)為資料段代碼之定義 ^ 我之一例之示意圖。 圖5係表示弟-實施型態之廣告提示裝置之提示 步驟之流程圖。 〜口 < 圖6係分別洋細表示本發明之第_ 乐一貫施型離之庳主# 一 系統之廣告提示裝置及廣告管理伺服器之 ' κ σ棱不 圖7係表示第二實施型態之廣告提示妒成之區塊圖。 步驟之一例之流程圖。 、置之提示廣告之 圖8係表示第二實施型態之廣告提示裝置曰一 步驟之其他例之流程圖。 之提示廣告之 裝置 圖9係表示第二實施型態之廣 之其他例之區 塊圖 圖10係表不藉由圖9所示之廣告提示裝 及印刷處理之步驟之流程圖。 、之廣告之提示 圖11係表不本發明之第三實施型態之 塊圖。 /、0提示系統之區 圖12係表示本發明之第四實施型態之廣 告提示裝置構成之區塊圖。 示系統之廣 圖1 3係表示太仇 免明之第四實施型態之瘩生一 / 告管理伺服器之椹 〃 σ &不系統之廣 <構成之區塊圖。 圖14為本發明之第四實施型態之配送資 M ^ iLrr ν 、^自己憶部之資料 構以之—部分之示意圖。 貝针 88495 -28- 1229300 【圖式代表符號說明】 1 設施 10 廣告提示系統 20 廣告提示裝置 22 使用者介面 24 顯示部 26 擴音器 28 控制部 30 資料記憶部 32 通信部 34 輸入部 3 6 印刷部 40 廣告管理伺服器 42 通信部 44 廣告選擇部 46 配送資訊記憶部 48 收費處理部 50 回答受理部 52 回答記憶部 60 網路 60a 設施内網路 60b 設施外網路 70 設施内廣告管理伺服器 78 提示單元 -29- 88495 1229300 80 感測器 82 閱覽狀況檢出部 A、B 吸煙區 T 1 交易資訊資料庫 丁 2 廣告内容資料庫 T3 裝置資訊資料庫 T4 提供者資訊資料庫 -30 88495The report selection unit 44 sends the codes to the respective advertisement presentation device codes, and corresponds to the corresponding information storage unit 46. The information memory section 46 is assigned to the advertisement management server message memory section 46. As described above, the installation of the in-facility advertising management server 70 in each facility can quickly perform the delivery and reception of data with the advertisement prompting device 20 in the facility to smoothly perform advertisement distribution processing. (Fourth embodiment) Fig. 12 is a block diagram showing the structure of an advertisement presentation device 20 of an advertisement presentation system of the fourth embodiment of the present invention. In this embodiment, the advertisement promotion device 20 has a plurality of prompting units 78, which respectively include a user interface 22 and a sensor 80. These plural prompting units 78 are dispersedly arranged in the H solid smoking area. The sensor 80 is, for example, a human perception sensor, and is provided near the display portion 24 of each presentation unit 78. The control unit 28 receives a sensing signal from each sensor 80. With this, the control unit 28 can detect where the smoker stays, not only the 7C 78. The type of the advertisement prompting device 20 may also be a display unit 24 that displays only the advertisement content on the sensor unit 80 to sense the person 78. However, a separate sensor may be provided for the entrance of the smoking area, etc. When there are people in the smoking area, the display unit 24 of all the prompting units 78 displays advertisement content. The control unit 28 may display different advertisement contents on each display unit 24 of the plurality of presentation units 78 as an initial state. If so, the smoker can smoke in front of the prompting unit 78 prompted by the advertisement content of interest, and view the advertisement content of 88495 -23 · 1229300 interest. Also, the advertisement provider can make the smoker more interested in viewing the advertisement. At this time, the control section 28 can obtain the sensing signal from the sensor 80 of each presentation unit 78 corresponding to the type of advertisement content displayed on the display section 24. The control unit 28 transmits information related to the type of the advertisement content and the perception signal obtained through the communication unit 32 and the network 60 to the advertisement management server 40. Fig. 13 is a block diagram showing the structure of the advertisement management server 40 of the advertisement presentation system 10 of this embodiment. In this embodiment, the advertisement management server 40 includes a viewing status detection unit 82 in addition to the configuration of the advertisement management server 40 shown in FIG. 2 in the first embodiment. The viewing status detection unit 82 receives information related to the type of the advertisement content and the sensing signal via the network and communication unit 42 by each advertisement presenting device. The viewing status detection section 82 stores this related information in the delivery information storage section 46. FIG. 14 is a schematic diagram of a part of the data structure of the “delivery information storage unit” according to this embodiment. The distribution information storage unit 46 includes a device block, a content number column, a prompt time (h) column, and a viewed time (11) Block, and proportion (%) block. For example: on the advertisement reminder device 20 with the device ID “00〇00〇 丨”, the advertisement content with the content number “ab2” is displayed for 2 hours, and the advertisement content The time read by a smoker is 12 hours, and the ratio of the time read to the presentation time is 60%. The viewing time can be calculated from related information. According to this embodiment, the smoker can promptly read the contents of more interesting advertisements because he / she is presented with a plurality of advertisements, and can spend time in smoking meaningfully. In addition, sensors 80, 88495 -24-1229300 are provided on each display section 24. Therefore, the advertisement contents of the smokers can be grasped, and consumers' reactions can be grasped. The present invention has been described based on the embodiments. Those skilled in the art understand that this embodiment is an example and can be used for various applications. For example, the advertisement selection unit 44 may display a wide range of advertisement target presentation devices 20 according to the following information: neodymium, neodymium, etc. During the h or season, choose to deliver, Wang Ye does not install 20 ads. In addition, you can also refer to the schedule information of the facilities set in the smoking area of each of the advertisement tips, such as the eighth and eighth clothing, and choose to deliver the advertisements to Guangzhou and Wangguangkou. Furthermore, the advertisement prompting device 20 may include a means for obtaining identification information of the user, and the advertisement management server 40 may include the ancestor J3. Recall the means of user information corresponding to the user's identification information. At this time, the public and official reporting server 40 can test the user information, select the user's advertisement content with high probability of ^ π /, male, and interesting, and deliver it to the advertising prompt device 2 〇. / Cannot mention the system 1 〇 Can store the user's advertising content according to the user's identification information ′. The viewing status of the memorized advertisement content can be used as a reference for the subsequent selection of advertisement content for the user. In this way, if the viewing status of each user can be grasped, it is possible to accurately select the advertisement content of the user who has a high probability of being interested in the user's usage. In addition, you can also give the user points according to the content of the advertisement ^^, and restore the points; In this way, by giving the user points, it is possible to increase the motivation of the user to read the wide field, and it is expected that the effectiveness of advertisement distribution can be improved. It is to be noted, however, that the present invention is applicable to people staying, etc. In the implementation form, a smoking area is used as an example. The advertisement prompting system is not limited to various facilities such as smoking areas, waiting rooms or lounges. 88495 -25- 1229300 In the above implementation mode, the smoking area installed in an office, etc., and a facility belonging to a specific person is taken as an example for description. However, the broad notification system of the present invention is not limited to a specific person. Facilities can be applied to facilities capable of grasping the characteristics of people staying in the facilities. For example, in the case where the advertisement prompting device 20 is arranged in a smoking area of a waiting room of a hospital, advertisement content about health products can be selected. When the advertisement presentation device 20 is arranged in a waiting room of a station, it is also possible to select an advertisement content regarding sightseeing information around the station. In the fourth embodiment, when the advertisement prompting device 20 is attached to a table-type air cleaner, when a plurality of smokers are gathered around the table, a plurality of prompting units 78 may be appropriately dispersed to enable separate smokers to read each The display section 24 is not bored. Furthermore, in the fourth embodiment, it is explained that each of the prompting units 78 of the advertisement presentation device 20 has a structure including the sensor 80, but each of the presentation units may be redundant without a sensor 80. In this case, the control unit may display different advertisement contents on each display unit 24 as an initial state. In this way, a smoker can smoke on the display section 2 of the advertisement content that he is interested in, and the advertisement provider can make the smoker more interested and view the advertisement. Blades, 1 Smokers stay in the smoking area. At this time, the advertisement selection section selects the advertisement presented by each advertisement presentation device 20 according to their staying status. ^ For the guest sensor, for example, the fourth embodiment, type t, is set at each of the prompts. At this time, the advertisement selection section 44 is adapted to the smoking conditions of the smokers: in the advertisements with a low proportion of reminders being read; the advertisement content of the reminder unit 78 of 88495 -26-1229300 is switched to be read . This switching process can also be carried out in the advertisements of various locations and the display installation department 28. The advertisement prompting device 2 described by the above-mentioned implementation mode is controlled by the soil control again. And wide. The official management server 40 is connected to the network by 60. The "master and slave", however, the skin master is not shy 20 and the advertising management server 4 0 ^ < money offenders can also be included in one loquat. . In addition, the advertisement prompting device is fixedly installed. The functions of the constituent elements of the device 20 and the advertisement management server 40 can perform a variety of people. Mysterious Xuan Ding m # Tan, and the name of the mouth is constructed by a network connection. Yeah. For example, the content of the advertisement is carefully combined, and Kuding 2 can also be included in each advertisement providing service structure. At this time, the advertisement management server 40 can notify the wide-area reminder device 20 of the place where the advertisement contents are stored. Address = the server that gave it access to that address. [Industrial use possibility] According to the present invention described above ', an area where people stay can be provided with advertisements that users of the area can read with interest. According to the present invention, an advertisement provider who provides advertisements in the area where a person stays can grasp the viewing status of his advertisements and provide advertisements. / [Brief description of the drawings] The stated purpose and other purposes, features, and advantages can be made clear by the palatable implementation mode described above, and the accompanying drawings. Fig. 1 is a block diagram showing an advertisement prompting system according to a first embodiment of the present invention. Fig. 2 is a block diagram showing the structure of the advertisement prompting device and the advertisement management server shown in Fig. 丨. 88495 -27- 1229300 Figure 3 shows the clothes. fl shellfish storehouse, 1T Fu Zheyi — /, the intention of mouth P knife. Figures 4 (a) ~ (c) are the definitions of the data segment codes. Fig. 5 is a flow chart showing the prompting steps of the advertisement prompting device of the brother-implementation type. ~ Figure 6 shows the details of the present invention _ 乐 一 常 施 式 离 之 庳 主 # A system of advertising reminder and advertising management server 'κ σ edge Figure 7 shows the second embodiment The state of the advertisement prompts the block diagram of jealousy. Flowchart of an example of steps. Fig. 8 is a flowchart showing another example of one step of the advertisement prompting device of the second embodiment type. Device for prompting advertisements Fig. 9 is a block diagram showing another example of the wide implementation of the second embodiment. Fig. 10 is a flowchart showing the steps of the advertisement prompting installation and printing processing shown in Fig. 9. Tips for Advertising Figure 11 is a block diagram showing a third embodiment of the present invention. /, 0 Area of the reminder system Fig. 12 is a block diagram showing the structure of the advertisement reminder of the fourth embodiment of the present invention. Figure 13 shows the system's breadth. Figure 13 shows the block diagram of the fourth implementation type of the vengeance and ignorance / the report management server. & Σ & Unsystematic breadth < FIG. 14 is a schematic diagram of a portion of the distribution materials M ^ iLrr ν and ^ of the memory of the fourth embodiment of the present invention. Needle 88495 -28- 1229300 [Illustration of Representative Symbols] 1 Facility 10 Advertising system 20 Advertising system 22 User interface 24 Display unit 26 Loudspeaker 28 Control unit 30 Data memory unit 32 Communication unit 34 Input unit 3 6 Printing section 40 Advertising management server 42 Communication section 44 Advertising selection section 46 Delivery information storage section 48 Charge processing section 50 Answer reception section 52 Response storage section 60 Network 60a In-facility network 60b Out-of-facility network 70 In-facility advertising management server Device 78 prompt unit -29- 88495 1229300 80 sensor 82 viewing status detection section A, B smoking area T 1 transaction information database D2 advertising content database T3 device information database T4 provider information database-30 88495

Claims (1)

29携127467號專利申請案,,x 年爲龜 又申請專利範圍替換本(93年10月) 拾、申請專利範圍: 種廣告提示系統,其特徵在於具備 廣告記憶部,其係記憶複數廣告内容者; 廣告提示部,其係配置於設置於屬於特定人之設施之 吸,區,向前述吸煙區之利用者提示由前述廣告記憶部 所讀出之廣告内容者; 區域資訊記憶部,其係記憶前述設施所屬之人的屬性 ;及 ^廣告選擇部,其係考慮關於配置前述廣告提示部之區 域特性之資訊,選擇該廣告提示部所提示之廣告内容者 内=述廣告提示部提示前述廣告選擇部所選擇之廣告 記情部專!!乾圍第1項之廣告提示系統,其中前述廣告 於:二:則述廣告内容之提供對象者之屬性對應附加 、别述廣告内容而記憶; 前考慮利用前述吸煙區之人之屬性及 3.-種廣主提 供對象者之屬性而選擇廣告内容。 汝。耠不糸統,其特徵在於具備: 廣::己憶部,其係記憶廣告内容者; 用其係配置於吸煙區,向前述吸煙區之利 Ϊ 述廣告記憶部所讀出之廣告内容者,·及 八=、擇。ρ,其係考慮闕 資訊,選擇該JΜ 4不部之特性之 ^廣D美不部所提示之廣告内容者,·且 1229300 it Q \ % kj\( 确t 述廣告選擇部所選擇之廣告 前述廣告提示部提示¥ 内容。 統,其令前述廣 (如申請專利範圍第⑷項之廣告提示系 告提示部具有複數提示晝面; 前述廣告選擇部為在俞、+、、— 1 伴丨馬在刖述禝數提示晝 廣告内容而選擇複數廣告内容。 美不相異之 5. 如申請專利範圍第1或3項之廣告提示系統,並中進牛 具備選擇資訊記憶部,其# i ^ 、$心η — 係°己隐關於前述廣告選擇部所 k擇之廣告内容之資訊者。 6. 如申請專利範圍第!或3項之廣告提示系統,其 牛 具備受理來自被提示者之指示之指示受理部; / 前述廣告選擇部選擇複數廣告 & : 义、+、由& L 〇 谷作為仞期狀態; 刖述廣口提不部提示作為初期狀態 數廣告内容之標題; 選擇之則迷複 前述指示受理部受理來自前述被提示者所希望 之廣告内容之選擇; $ 前述廣告選擇部根據被提示者之選擇, 告内容。 選擇、示之廣 7·如申請專利範圍第1或3項廣告提示系統,复 Τ Χ£ 一步且 備·· 〆、 受理來自被提示者之回答之回答受理却· 叫,及 記憶前述回答之回答記憶部; 如述廣告誕不部提不問卷作為廣告内容· 前述回答受理部受理由前述被提示者對 巧鮮於則述問卷 88495 1229300 ---------------^一,、明一 丨--_r‘ ·η 丨丄 之回答’於前述回答記憶部記憶該回答。 8· 如申請專利範圍第丨或3項之廣告提示系統,其中進一步 具備印刷部,其係印刷關於提示於前述廣告提示部之廣 告内容之資訊者。 9· 如申請專利範圍第丨或3項之廣告提示系統,其中進一步 具備吸引並清淨空氣之空氣清淨器; 别述廣告提示部附設於前述空氣清淨器。 10. 一種廣告提示方法,其特徵在於:使用電腦系統於吸煙 區提示廣告内容,該電腦系統具備:廣告記憶部,其係 記憶複數廣告内容者;廣告提示部,其係提示廣告内容 者;及廣告選擇部,其係選擇前述廣告提示部所提示之 廣告内容者;且包含以下步驟: 刖述廣告選擇部檢測前述吸煙區之吸煙者之停留狀態; 刖述廣告選擇部考慮關於配置前述廣告提示部之吸煙 區之特性之資訊以及前述吸煙者之停留狀態,選擇該廣告 提不部所提示之廣告内容; 刚述廣告選擇部由前述廣告記憶部讀出之所選擇之 廣告内容;及 刚述廣告提示部提示由前述廣告記憶部所讀出之廣 告内容。 ^ 11. 如申請專利範圍第1〇項之廣告提示方法,其中前述廣告 選擇部進一步包含取得前述廣告提示部所提示之廣告 内容與前述吸煙區之吸煙者之停留狀態之相關關係之 步驟; 88495 1229300 檐正 本 别述廣告選擇部亦考慮-1|-丢^百^相關關係,選擇前 述廣告提示部所提示之廣告内容。 12·如申請專利範圍第10或丨丨項之廣告提示方法,其中進一 步包含檢測前述吸煙區有無吸煙者停留之步驟; 月1J述廣告提示部於檢測到前述吸煙區有吸煙者停留 時,提示前述廣告内容。 13 ·種廣告官理伺服器,其特徵在於:其係經由網路,與 又置於屬於特定人之設施之吸煙區向吸煙者提示廣 告之廣告提示部連接者;且具備: 尹、口記憶部,其係記憶複數廣告内容者; 區域資訊記憶部,其係記憶前述設施所屬之人的屬性 廣告選擇部’其係考慮記憶於前述區 屬性,選擇該廣告提示部所提示之廣告内容者己4 容:信部,其係向前述廣告提示部傳送所選擇之廣及告 8849529 with the patent application No. 127467, the replacement of the patent application scope for the year x (October 1993). Patent application scope: An advertisement reminder system, which is characterized by an advertisement memory unit, which memorizes plural advertisement contents. Advertisement reminder, which is located in the smoking area set in the facility belonging to a specific person, and reminds the users of the smoking area of the advertisement content read out by the advertisement memory; Area information memory, which is Memorize the attributes of the person to which the aforementioned facility belongs; and ^ the advertisement selection section, which considers information about the characteristics of the area where the aforementioned advertisement presentation section is configured, and selects the advertisement content presented by the advertisement presentation section. The advertisement memo department selected by the selection department is special !! The advertisement reminding system of the first item of Qianwei, wherein the aforementioned advertisement is in the following two: the attributes of the object of the content provided by the advertising content are memorized corresponding to the additional and other advertising content; Consider using the attributes of the person in the smoking area and the attributes of the object provided by the owner to select advertisement content. RU. The system is characterized by having: Cantonese: Jiji Department, which memorizes advertisement content; uses it to arrange in the smoking area, and describes the advertisement content read by the advertisement memory portion to the benefit of the smoking area. , · And eight =, select. ρ, which takes into account the information and selects the advertisement content suggested by the JM 4 and the characteristics of the advertisement, and 1229300 it Q \% kj \ (Make sure that the advertisement selected by the advertisement selection department The aforementioned advertisement prompting section prompts the contents of the system. It makes the above-mentioned wide (for example, the advertisement prompting section of the patent application scope of the notification alerting section has a plurality of daytime reminders; the aforementioned advertising selection section is in Yu, + ,,-1 company 丨Ma described the number of reminders for daytime advertisements and chose multiple ones. The beauty is not the same. 5. For example, if the advertisement reminder system of patent application No. 1 or 3 is provided, and Zhongjinniu has a selection information memory, its # i ^, $ 心 η — are those who have hidden information about the advertising content selected by the aforementioned advertising selection department. 6. If the patent notification system of the patent scope No.! The instruction accepting section of the instruction; / The aforementioned advertisement selecting section selects the plural advertisements &: meaning, +, and & L 〇 Valley as the status of the current period; states that Guangkou mentions the title of the advertising content as the initial status number; Otherwise, it will frustrate the aforementioned instruction accepting department to accept the selection of the advertisement content desired by the reminded person; $ The aforementioned advertisement selecting portion will announce the content according to the selection of the reminded person. 1 or 3 advertising reminder systems, repeating T × £ one step and preparing ..., accepting the answer from the person being prompted, accepting the call, and answering the memory of the previous answer; Questionnaire as advertising content · The aforementioned answer accepting department accepted the questionnaire described by the aforementioned reminder about Qiao Xianyu 88495 1229300 --------------- ^, Ming yi 丨 --_ r '· η 丨 丄 's answer' memorizes the answer in the aforementioned answer memory section. 8 · For example, the advertisement reminder system for the scope of patent application item 丨 or 3, which further includes a printing section, which prints the advertisement content presented in the aforementioned advertisement reminding section. 9 · If the advertisement reminder system of item 丨 or 3 of the scope of patent application is applied, which further includes an air cleaner that attracts and cleans the air; Air cleaner 10. An advertisement reminding method, characterized in that a computer system is used to present advertisement contents in a smoking area, and the computer system is provided with: an advertisement memory section which memorizes plural advertisement contents; an advertisement reminder section which reminds advertisements The content holder; and the advertisement selection section, which selects the advertisement content reminded by the aforementioned advertisement prompting section; and includes the following steps: The description of the advertisement selection section detects the staying status of the smoker in the smoking area; the description of the advertisement selection section considers Configure the information of the characteristics of the smoking area of the aforementioned advertisement reminder section and the staying status of the aforementioned smoker, and select the advertisement content suggested by the advertisement reminder section; just described the selected advertisement content read by the advertisement memory section of the advertisement selection section ; And the advertising prompting section just mentioned reminds the advertising content read out by the aforementioned advertising memory section. ^ 11. If the advertisement reminding method of item 10 of the patent application scope, wherein the aforementioned advertisement selecting section further includes a step of obtaining a correlation between the advertisement content suggested by the aforementioned advertising reminding section and the staying state of the smoker in the aforementioned smoking area; 88495 1229300 The special selection section of the eaves original advertisement also considers the relationship of -1 | -Diao ^ 100 ^, and selects the advertisement content suggested by the aforementioned advertisement reminder section. 12. If the advertisement prompt method of the patent application scope item 10 or 丨 丨, further includes the step of detecting whether a smoker stays in the aforementioned smoking area; the advertisement prompting unit described in month 1J prompts when it detects that a smoker stays in the aforementioned smoking area The aforementioned advertising content. 13. An advertisement management server, characterized in that it is connected to an advertisement prompting section that presents advertisements to smokers via a network and is also placed in a smoking area belonging to a facility belonging to a specific person; and has: Yin, mouth memory Area, which memorizes plural advertisement contents; area information memory, which memorizes the attributes of the person to which the aforementioned facility belongs, and the advertisement selection unit, which considers memorizing the attributes in the aforementioned area, and selects the advertisement content suggested by the advertisement prompting department. 4 Content: Letter Department, which sends the selected advertisement to the aforementioned advertising reminder department 88495
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