JP5633773B2 - An advertisement distribution system that can perform quantitative advertisement effect diagnosis analysis using a regional network - Google Patents

Description

  The present invention relates to an advertisement distribution system using a network. In particular, the present invention relates to an advertisement distribution system capable of realizing a quantitative evaluation method of advertisement using a regional network and a quantitative advertisement effect diagnosis analysis method.

  The use of electronic advertising systems for distributing new regional information called digital signage is advancing.

  By the way, it is said that various advertising means using TV, radio, flyers and the Internet, including this latest digital signage system, have sufficient traceability functions to quantitatively analyze their distribution effects. It was difficult.

  Therefore, the inventors of the present application developed a new generation digital signage system that allows advertisers to diagnose the purchase effect brought about by the advertisement in real time and quantitatively by tracing the terminal information of the person who viewed the advertisement. Research and development is earnest. As a background to this, the inventors of the present invention have conducted a “research and development of a real-time advertisement distribution system based on user context for local business” in the Strategic Information and Communication Research and Development Promotion System (SCOPE), which is a 2009 Ministry of Internal Affairs and Communications research project. It may be mentioned that it has been adopted as a research theme with the same principle as this patent.

  This research theme aims to integrate the sensor network system with traceability function that the inventors of the present application have been researching for several years and the information distribution technology provided by the regional network that has been studied as a new generation access network. It is. For example, a store server (store server) installed in each store by automatically collecting and processing the user's preference and location information (context) by the regional network without using information that identifies the user's individual 20, see FIG. 2 and FIG. 3 described later), it is possible to perform advertisement distribution in real time while effectively using the context information. The user who browses the advertisement information is provided with an individual service after connecting to the store server, and finally provides the advertisement reception merit for the visit to the store together with the advertisement information.

  On the other hand, after the terminal user browses the advertisement, the store side grasps the number of users who actually visited the store, so that the advertisement distribution effect associated with the advertisement content can be quantitatively calculated independently at each store in real time. Analysis / diagnosis can be performed. In addition, it is possible to expect distribution effects according to the local environment and user characteristics, and it is possible to easily distribute advertisements even in small local stores, so we thought that it can contribute to regional industry creation and regional activation. It is.

Examples of Prior Patent Documents For example, Patent Document 1 below discloses a signage system that records content broadcast from a broadcasting station and reproduces content based on a reproduction instruction. In this system, a card reader for reading a credit card is provided. When a content reproduction instruction is issued from a predetermined server to the card reader, the set-top box reproduces the content and displays it on the display device.

  Patent Document 2 listed below discloses a system configured to manage communication information with a communication unit provided in an information requesting terminal such as digital signage and acquire IC card accumulation information or related information. Yes.

JP 2009-194480 A JP 2009-134694 A

  The present invention has been made in view of the above circumstances, and an object thereof is to provide an advertisement distribution system capable of realizing a method for quantitatively analyzing the advertisement distribution effect in a digital signage system. .

  (1) In order to solve the above problems, the present invention provides a network including a plurality of base stations connected in a mesh type and one or more portable information terminals that receive advertisement distribution from the base stations. In the advertisement distribution system used, the portable information terminal includes means for transmitting the preference information of the user of the portable information terminal to the base station, and means for receiving the advertisement information transmitted from the base station. The base station stores a database for storing advertisement information to be distributed to the portable information terminal, and the preference information from the database based on the preference information transmitted from the portable information terminal. An advertisement distribution system comprising: distribution means for extracting matching advertisement information and distributing the advertisement information to the portable information terminal.

  (2) Further, in the advertisement distribution system according to (1), the preference information transmitted by the portable information terminal includes at least terminal device type, advertisement industry type, information type, location information, and terminal It is an advertisement delivery system characterized by including any information among ID.

  (3) Further, the present invention provides the advertisement distribution system according to (1), wherein the advertisement information is generated and transmitted to the network, and the advertisement service includes at least the advertisement content, The advertisement distribution system includes any one of a connection destination of the community service gateway, an advertisement type, an information type, location information of the community service gateway, and an advertisement lifetime.

  (4) In order to solve the above problems, the present invention provides a network including a plurality of base stations connected in a mesh type and one or more portable information terminals that receive advertisement distribution from the base stations. The advertisement distribution system used further includes a community service gateway that creates advertisement information and transmits it to the network, wherein the base station stores an advertisement database that stores advertisement information to be distributed to the portable information terminal, and the portable information Based on the preference information transmitted from the terminal, the advertisement information matching the preference information is taken out from the database, and the distribution information for distributing the advertisement information to the portable information terminal; from the portable information terminal The connection information database that stores the transmitted connection information and the connection information transmitted from the portable information terminal are automatically used. Means for transmitting to the other base station to which the mobile station is connected, and a connection information database for storing connection information transmitted from the other base station, wherein the mobile information terminal is a user of the mobile information terminal. Means for transmitting the preference information to the base station, and means for receiving the advertisement information transmitted from the base station, wherein the community service gateway is connected to the connection from any of the base stations. An advertisement distribution system comprising: means for receiving information; and presentation means for presenting the received information to a user.

  (5) Further, the present invention provides the advertisement distribution system according to (4), wherein the portable information terminal includes means for accessing the community service gateway based on the advertisement information distributed from the base station. The community service gateway calculates the community service gateway access rate B / A based on the access number B from the mobile information terminal and the mobile information terminal number A to which the advertisement information is distributed based on the user preference information. And a means for calculating.

  (6) In the advertisement delivery system according to (4) or (5), the community service gateway is connected to the same base station as the base station connected to the community service gateway. And the number C of the portable information terminals connected to the same base station for a certain period of time, the number A of portable information terminals to which the advertisement information is distributed based on the connection information, and the community service gateway And a means for calculating “store guide rate C / A” and / or “store guide rate C / B” based on the number of accessed portable information terminals B. .

  As described above, according to the present invention, more efficient advertisement distribution can be performed, and the effect of the advertisement can be grasped quantitatively.

It is explanatory drawing which shows the structure of a regional network.

It is a conceptual diagram of the advertisement delivery system concerning this Embodiment.

It is a conceptual diagram of the advertisement delivery system concerning this Embodiment.

It is a time chart showing operation | movement of the advertisement delivery system concerning this Embodiment.

It is a time chart showing operation | movement of the advertisement delivery system concerning this Embodiment.

It is a time chart showing operation | movement of the advertisement delivery system concerning this Embodiment.

It is a time chart showing operation | movement of the advertisement delivery system concerning this Embodiment.

  DESCRIPTION OF EXEMPLARY EMBODIMENTS Hereinafter, preferred embodiments of the invention will be described with reference to the drawings.

1. First, there are tools that support various consumer activities in daily life. For example, information exists in places that people see, such as newspaper advertisements, billboards attached to the streets, town pages, and bulletin boards, and each piece of information contributes to consumption activities depending on the purpose of use. The inventors of the present invention have studied a networked information distribution method corresponding to a local ubiquitous society for supporting such consumption activities.

  The infrastructure that forms the basis of this information distribution method is a regional network, which is a lifestyle-based network adapted to a ubiquitous society.

  An explanatory diagram showing the configuration of such a regional network and the overall configuration of an advertisement distribution system using the regional network 10 according to the present embodiment is shown in FIG.

  The regional network 10 envisaged by the inventors of the present application is such that the base stations 12 can be linked to each other in a mesh type regardless of wireless / wired, and the mobile information terminal 14 is accommodated wirelessly in units of the base stations 12. is there. A service gateway device called CSG (Community Service Gateway) 16 that provides in-home services, commercial services such as stores, and public facility services such as schools is also connected to the base station 12 (see FIG. 1). In this manner, an infrastructure system is formed in which a plurality of CSGs 16 can provide individual services to a plurality of portable information terminals 14 while sharing the same network.

  By developing and operating the advertisement distribution system on the regional network 10, it is considered that small-scale stores and shopping streets in the region can easily distribute regional advertisements according to the purpose. As a result, it will be an infrastructure that can contribute to the revitalization of local industries. In this patent, an advertisement distribution system using the regional network 10 positioned as an access communication infrastructure of a new generation network and its effect will be described.

2. Classification of advertisement distribution methods Digital signage systems exist as a new advertisement distribution method that has recently attracted attention. In the advertisement distribution system, an information distribution device is installed at a place where people gather, and an advertisement is circulated as a “target” for a person who has a high possibility of browsing in that time zone. In addition, it is a new advertisement distribution method in that advertisement information can be distributed while being rearranged in units of time, and has become one of the advertisement distribution methods to be noted as a new “OOH (Out Of Home)” solution.

  Here, the characteristics of the advertisement distribution by the conventional broadcasting system, the characteristics of the advertisement distribution by the general digital signage system, and the characteristics of the advertisement distribution system utilizing the regional network as the research theme of the present inventors will be described. .

Advertisement distribution by conventional broadcasting system (1) Since information is distributed using radio waves covering a wide area, information can be distributed to many viewers at the same time.

  (2) The audience rating is used as an index that quantitatively represents the advertising effect and is directly linked to the business model.

  (3) Expected to increase advertising effectiveness by showing repeatedly.

Advertisement distribution by a general digital signage system (1) There is a service for providing information by connecting an advertisement distribution ASP and an information distribution terminal via a VPN line via the Internet.

  (2) The advertisement content and distribution schedule are determined for the target audience who visits the store or institution where it is installed, and distribution management is performed based on factors such as regionality, location, and time. Is a feature.

  (3) When examining the effectiveness of an advertisement, it is necessary to consider the relationship between the advertisement and its sales promotion result.

Advertisement distribution using local network (this embodiment)
FIG. 2 shows an outline of the advertisement distribution system according to the present embodiment.

  2 and 3 are conceptual diagrams of the advertisement distribution system according to the present embodiment. Since the system is somewhat complicated, a similar system is shown separately in FIGS. FIG. 2 particularly shows terminal connection information, information sharing distribution, and store entry information notification. On the other hand, FIG. 3 shows advertisement distribution and store service connection. Other configurations are common in FIGS. 2 and 3.

  “Terminal connection information” is also simply referred to as “connection information”.

  The connection information is information indicating the connection status of the portable information terminal 14 and is information including each base station 12 and the terminal ID of the portable information terminal 14 connected to the base station 12. Further, the connection information includes preference information of the portable information terminal 14 indicated by each ID. The main content of the preference information is classified by the advertising industry, but is information including various other information. The preference information will be described in detail later.

  (1) As shown in FIG. 2 (FIG. 3), the base stations 12 constituting the regional network 10 are arranged in a scattered manner so as to be information transmission bases. All the base stations 12 each have a radio area 12a capable of collecting / distributing information.

  Each base station 12 individually manages information for distribution to the radio area 12a.

  Then, each base station 12 collects terminal connection information from the connected portable information terminal 14. In this way, each base station 12 can distribute advertisement information according to the preference of the terminal user to the portable information terminal 14 based on the collection result.

  One characteristic of the present embodiment is that the terminal connection information includes information such as user preference. With such a configuration, it is possible to distribute an advertisement in consideration of the user's preference, and a more efficient advertisement distribution is possible.

  In addition, since the base station 12 can be interconnected in a mesh type, the regional network 10 is configured to cover the entire area together with the wireless area 12a to be distributed and the wireless areas 12a of other base stations 12. It is also a big feature that can be done.

(2) “Advertising recognition effect” and “Advertising promotion effect”
By the way, the “effects” in advertising distribution are roughly classified into two aspects: “recognition effect on viewers” (“advertisement recognition effect”) and “actual sales promotion effect” (“advertising promotion effect”). Have

  Among these, the “recognition effect on the viewer” is the same as the TV audience rating, and the effect can be measured by having the viewer repeatedly watched and counting how many people watched. On the other hand, in order to detect “actual sales promotion effect”, it is necessary to quantitatively analyze the interest of the viewer in the advertisement content.

  In an advertisement distribution model utilizing the regional network 10, a user who desires an advertisement reception service (also referred to as an advertisement distribution service) carries a portable information terminal 14 on which the advertisement browsing application operates. This mobile information terminal 14 is assigned a unique ID. When using the advertisement receiving service, the mobile information terminal 14 is identified on the network by the terminal ID assigned to the mobile information terminal 14.

  Therefore, the method for the user to participate in the service (advertisement distribution service) is only to register the advertisement classification (user's) preference information for the advertisement viewing application. Of course, it may be possible to include other conditions such as other regional characteristics, time band, price, etc., but basically it is sufficient to register the advertisement classification that the user likes. In addition, the fact that registration of personal information or the like is not necessary is one of the characteristic features of this embodiment and contributes to the protection of personal information. This point will be described in detail later.

  According to the present embodiment, in particular, the number of mobile information terminals 14 that have received a store advertisement can be grasped by the combination of connection of mobile information terminal 14 and preference information, so that the advertisement recognition effect can be measured.

  Further, the number of mobile information terminals 14 that have browsed advertisements, the number of mobile information terminals 14 that have connected to the store service, and the number of mobile information terminals 14 that have visited the actual store are divided during a certain period of time. It is possible to collect information quantitatively on the store server 20 (see FIGS. 2 and 3) side.

  As described above, in the present embodiment, since the preference information is included in the terminal connection information (see FIG. 4 and the like described later), the preference of the mobile information terminal 14 to which the base station 12 is connected is grasped. It is possible to efficiently deliver advertisements accordingly. Further, if the number of connected portable information terminals 14 is measured, the number of advertisement distributions can be easily known, and the “advertisement recognition effect” can be measured more accurately. Furthermore, by measuring the number of mobile information terminals 14 that have actually visited the store, the “advertising promotion effect” can be measured more accurately.

  (3) Next, if the advertiser wants to deliver advertisements to customers in real time, there is no service that can be used only by means of using e-mail in the service system that has been operated in the past. It was. The problem with this e-mail advertisement distribution is that the distribution side cannot unilaterally consider the behavior and situation of the recipient, and therefore distributes it unilaterally regardless of the location or situation of the individual. Since the service contents including the mail address are managed on the distribution side, it is necessary to register personal information in advance, and complicated procedures may be required.

  On the other hand, in the advertisement distribution system using the regional network 10 in the present embodiment, the advertisement information from the store server 20 (refer to FIG. 2 and FIG. 3) that is the origin of the advertisement information is sent to the advertisement distribution management server. 22 is temporarily distributed / accumulated to the base station 12 via 22. Thereafter, information suitable for the preference of the user of the portable information terminal 14 is selected on the base station 12 side and information is provided, so that it is possible to provide optimal information at that location. Therefore, the quality of the advertisement distribution service to the user can be improved as compared with the conventional electronic mail advertisement distribution.

  That is, the base station 12 distributes advertisement information that matches the preference advertisement category to the mobile information terminal 14 that has newly moved into the wireless area 12a. Accordingly, personal information and the like are basically irrelevant, so that it is not necessary to register the personal information in a complicated procedure, and advertisement distribution can be realized with a simple configuration.

3. Functions and Features of Advertisement Distribution System Functions and features of each unit (configuration) of the advertisement distribution system according to the present embodiment will be described.

(1) Store server function The store server 20 (see FIGS. 2 and 3) is an application server in which a CSG function connected to the regional network 10 is incorporated. The store server 20 is installed in the store and can distribute advertisements to the entire regional network 10 in real time via the advertisement distribution management server 22 that operates the regional advertisement distribution service.

  That is, the store server 20 is a kind of CSG 16 as described above. In the present embodiment, the store server 20 will be mainly described as an example of the CSG 16, but the same applies to other CSGs 16.

  In FIG. 2, a state in which the base station 12 receives terminal connection information from each portable information terminal 14 is indicated by arrows. The terminal connection information is information indicating which mobile information terminal 14 is connected to which base station 12. Details will be described later.

  The store server 20 is basically installed in the store (or in the vicinity thereof) and distributes advertisements in real time to the entire regional network 10 via the advertisement distribution management server 22 that operates the regional advertisement distribution service. Is possible.

  As shown in FIG. 2, the store server 20 receives the store entry information from the portable information terminal when the portable information terminal 14 is located in the store. Thereby, it can be determined that the user of the portable information terminal 14 has entered the store. This is shown by the dashed arrows in FIG. The wireless area 12a covered by the store server 20 is particularly called a store access area, but this is a wireless area in the store.

  Such terminal connection information (including store entry information) is also transmitted to the base station 12 and the advertisement distribution management server 22 and shared (see the bidirectional arrow in FIG. 2).

  Now, the store server 20 is equipped with a simple menu interactive advertisement creation tool, and the store owner (or store employee, etc.) can easily generate advertisement information with the operability of a normal POS register. . In addition, the store server 20 has the geographical distribution status of the portable information terminal 14 "currently connected to the regional network" and the portable information terminal 14 "matching the taste of the terminal user and the contents of the store advertisement information" Can be acquired from the nearest base station 12 in real time, so the number of terminals that can receive the advertisement to be distributed can be grasped in advance.

  This information is connection information of the portable information terminal 14, and is referred to as terminal connection information or simply connection information. This connection information is information that represents the mobile information terminal 14 connected to each base station 12 by its terminal ID. In particular, information in which preference information is also recorded for each mobile information terminal 14 It is.

  Therefore, on the store server 20 side, by receiving the connection information from the base station 12, it is easy to determine what preference the user has in the wireless area 12 a of the base station 12. It is possible to know in “real time”. Therefore, on the store server side, it is possible to distribute advertisements according to the preference of the user of the connected portable information terminal 14, and more efficiently distribute advertisements.

  Simply put, the above-mentioned “connected portable information terminal 14” can be determined on the store server side based on the terminal connection information shown in FIG.

  As described above, the store server 20 can easily create a new advertisement, and transmits the advertisement information to one of the base stations 12 in order to distribute the advertisement. As a result, the advertisement information is widely propagated in the regional network 10 as will be described later, and the preference information is determined and distributed to the portable information terminal 14.

  By such an operation, the store server 20 (user) can distribute a desired advertisement to a user who desires the advertisement in real time. An arrow representing the flow of distribution is shown in FIG.

(2) Advertisement distribution management server function The advertisement distribution management server 22 provides an advertisement information distribution service to the regional network 10. Since the genre of advertisement is very wide and there are various types of industry and information contents, a business model in which a plurality of advertisement distribution management servers 22 connect to the regional network 10 as a service and provide a service is conceivable. Therefore, by formatting the advertising information in accordance with the advertising content, a new regional advertising business using a mobile terminal (such as the portable information terminal 14 described so far) can be created.

  The advertisement information format is provided so that the advertisement distribution management server 22 can be added to an application corresponding to the advertisement distribution system such as the store server 20 or a mobile terminal, so that an advertisement distribution system environment capable of further service expansion is prepared. it is conceivable that.

(3) Portable information terminal function When the user of the portable information terminal 14 wants a regional advertisement, he / she sets / discloses his / her preference information on the portable information terminal 14. If the regional advertisement information is unnecessary, if it is not disclosed, the preference information is not transmitted to the base station 12, the advertisement information is not distributed, and no advertisement is received.

  The store advertisement information distributed in the present embodiment includes store position information, and the user of the portable information terminal 14 performs a narrowing search by the distance from the current position to the store when receiving the advertisement. It is also possible to go and receive advertisements.

  One characteristic of the present embodiment is that such store location information can be included in store advertisement information. Of course, it is possible to adopt a configuration that does not include geographical information according to the intention of the store.

(4) Base station function The base station 12 of the regional network 10 stores and manages advertisement information for each base station 12 and stores it based on the preference information transmitted by the connected mobile information terminal 14. Search for advertisement information. The portable information terminal 14 searches for advertisement information suitable for the user of the portable information terminal 14 based on the preference information of the user, and performs push distribution.

  This is one of the characteristic features of this embodiment. Therefore, since the base station 12 itself has an advertisement distribution function to the portable information terminal 14, there is a unique merit in the present embodiment that the regional advertisement information related to the installation location of the base station 12 can be distributed.

  Each base station 12 is located in its own wireless area 12 and manages the information of the portable information terminal 14 connected to itself in a database. This database is a database 32 for storing (terminal) connection information.

  The database 32 stores not only connection information but also advertisement information in practice. Therefore, it corresponds to a suitable example of the advertisement database in the claims and the connection information database. In this embodiment, an example of one database is shown, but separate databases may be used for advertisement and connection information.

  The base station 12 is located in its own wireless area 12 and transmits connection information of the mobile information terminal 14 connected to itself to the other base station 12. Similarly, the connection information transmitted from the other base station 12 is stored in the data verse 32. Thereby, all the base stations 12 in the regional network 10 can grasp and share connection information of the entire network 10.

  The base station provides this connection information to the outside in response to a request from the store server 20 or the like. Based on this connection information, the store server 20 or the like can know where the users of the portable information terminal 14 having the preference are distributed (where the base station 12 is connected). .

  The connection information is information describing the mobile information terminal 14 (terminal ID thereof) connected to each base station 12, but at the same time, the preference information registered and disclosed in each mobile information terminal 14 including. Therefore, by observing this connection information, it is possible to know in real time which user has what kind of preference in which region.

  As a result of this good observation, for example, from the store server 20 side, flexible advertisement distribution such as distribution of advertisement information only when there are many users who are interested in their own service (provided by the store server) Can be done.

(5) Service Linkage Function One of the major features of the advertisement distribution system in the present embodiment is a link function between advertisement distribution and individual services, and this function can be provided by the platform of the regional network 10.

  Since the regional network 10 is a two-way communication infrastructure, not only push-type distribution of advertisements to users of the portable information terminal 14 but also an environment for directly connecting the store server 20 and the portable information terminal 14 is provided. Can do.

  The store server 20 can provide various services such as a reservation service, a coupon service, and a visit point service in cooperation with the advertisement to the user who has received the advertisement.

  In the store server 20, by managing the information of the terminal ID of the portable information terminal 14, the store server 20 is unique for each portable information terminal 14 according to the number of advertisement reception, the number of accesses to the store server 20, the number of visits, etc. The individual service can be provided while the service is linked to the terminal ID of the portable information terminal 14. Therefore, it is possible to lead to more effective sales promotion (sales promotion activity).

4). System behavior
4-1 Confirmation of Advertising Effect by Terminal Connection Information Hereinafter, the basic operation of the advertisement distribution system of this embodiment will be described in order.

  First, a mobile terminal (portable information terminal 14) enters the wireless area 12a of the base station 12, and a link is formed by wireless connection with the base station 12.

  Next, terminal connection information including preference information, base station ID, and connection time set in the portable information terminal 14 is transmitted to the base station 12. The transmitted terminal connection information is distributed and shared to all base stations 12 in the regional network 10.

  Next, the store server 20 collects terminal information. The system operation at this time is shown in the time chart of FIG.

  As shown in FIG. 4, first, the base station 12 periodically transmits a radio beacon.

  Next, when the mobile information terminal 14 receives the beacon by entering the wireless area 12a, the mobile information terminal 14 connects to the base station 12.

  When the portable information terminal 14 is connected to the base station 12, the preference information (category information of the advertisement to be acquired) preset by the user of the portable information terminal 14 is added to the SIP connection message and transmitted to the base station 12. To do. The preference is set in advance by the user on the portable information terminal 14 using the preference setting application 30 (see FIG. 4). If no advertisement is required, there is no need to send preference information. The preference setting application 30 is abbreviated as preference setting APP in FIG.

  Now, the contents of the preference information are basic information such as terminal device type, advertisement industry type, information type (discount, special sale, reservation, coupon, point, etc.), position information, and terminal ID. The base station 12 that received the preference information adds the reception time and the received base station ID to the preference information, and stores it in the internal database 32 as terminal connection information. Then, information is distributed to all the base stations 12 by using an inter-base station information propagation protocol for mesh type network called FRP (Flooding Relay Protocol) to the other base stations 12 (see FIG. 4). Thereby, in each base station 12, terminal connection information is stored in the internal database 32 and managed in each base station 12. When the portable information terminal 14 moves, the content of the terminal connection information entry managed by the base station 12 is also updated.

  On the other hand, in the store server 20, the user inputs an advertisement type and information type. The store server 20 can selectively acquire the corresponding terminal connection information on the basis of the input advertisement type and information type periodically as a key. Therefore, in the store server 20, the terminal connection information in the internal database 32 is information including geographical distribution information of the portable information terminal 14 suitable for the store business condition.

  Such acquired connection information and the above-described geographical distribution information are presented to the user via a display, for example. In addition, it is also preferable to transmit to a user on a paper surface using a predetermined printing apparatus. In any case, the user can know the connection information and the geographical distribution information described above via such presentation means (display, printing device), and efficiently distribute advertisements accordingly. Is possible.

  Furthermore, a method of tracing (tracking) all the portable information terminals 14 that have received the advertisement created by the store server 20 by acquiring the terminal connection information is also suitable. For this purpose, the advertisement type and information type to be input are set so as to represent the business of the store where the store server 20 is located.

  In addition, although the store employee etc. produce an advertisement in the store server 20, this advertisement is distributed by the advertisement information distribution application 34 (refer FIG. 4). The advertisement information distribution application 34 is abbreviated as an advertisement information distribution application in FIG.

  Furthermore, by comparing the number of portable information terminals 14 that have received store advertisements with the number of portable information terminals 14 that have moved to the store, a quantitative customer attraction rate can be obtained as an advertising effect in units of time (periodically). It is also possible to determine (calculate). This point is characteristic in the present embodiment, and store employees and the like can quantitatively grasp the effect of the advertisement.

  Furthermore, in order to detect a potential customer, the store server 20 can receive terminal connection information based on each advertising industry based on instructions from store employees and the like. And the shop server 20 can know what service the user wants by tracing the received terminal connection information based on the information type. That is, by referring to the information type in the terminal connection information, a store employee or the like can perform a statistical survey in advance on advertisements that meet customer needs.

On the other hand, as a merit on the user side of the portable information terminal 14,
・ Personal information registration is not required,
・ You can get real-time advertisements and service information.
That is the point.

  Therefore, the advertisement distribution system according to the present embodiment has advantages for both stores and customers (users). In addition, store employees and the like can check service contents and customer (user) trends in real time.

4-2 Advertisement Distribution Service Next, the system operation until the store server 20 transmits an advertisement distribution request to the advertisement distribution management server 22 will be described based on the time chart of FIG. In this time chart, time flows from top to bottom.

  As illustrated in FIG. 5, the store server 20 can distribute the store advertisement to the regional network 10 by making an inquiry to the advertisement distribution management server 22 that distributes and manages the regional advertisement. First, the store server 20 adds the authentication ID and the store ID to the SIP message and connects to the advertisement distribution management server 22. In the store server 20, this operation is performed by the SIP user agent 40 in the store server 20. The SIP message transmitted by the SIP user agent 40 includes a store server ID, an authentication ID, and the like (see FIG. 5).

  In FIG. 5, the SIP user agent 40 is abbreviated as SIPUA.

  In the advertisement distribution management server 22, the SIP user agent 42 (abbreviated as SIP UA in FIG. 5) receives the SIP message. Then, the SIP message is authenticated with reference to store information registered in advance. Authentication is performed by the SIP user agent 42, but a separate authentication program may be used.

  If the authentication is successful, the SIP user agent 42 returns a SIP response and permits connection from the store server 20 to the advertisement distribution management application (see FIG. 5).

  This access control technology using SIP is an effective method within the regional network 10 as a firewall function in connection with an advertisement distribution management application. The store server 20 generates advertisement information by the store server application 44 and transmits it to the advertisement distribution management application 46. That is, the store employee or the like creates advertisement information using the store server application 44 in the store server 20 and transmits it to the advertisement distribution management application 46 in the advertisement distribution management server 22.

  Here, the advertisement information is, for example, information including a store server ID, a store server connection destination, an advertisement industry type, an information type, store position information, an advertisement lifetime, and advertisement contents. The advertisement information may include other information.

  When the advertisement information is normally received by the advertisement distribution management application 46, the advertisement ID is returned to the store server 20 (see FIG. 5).

  The advertisement distribution management application 46 distributes the received advertisement information toward the regional network 10. The advertisement distribution management server 22 is considered to be operated as a regional advertisement distribution service with different business models for each market. In particular, the contents of advertisements are considered to vary greatly depending on the type of business. There may be cases where it is distributed only at night, or the lifetime of the advertisement is several hours. Moreover, since various parameters may be used depending on the type of business, in general, various business models may be considered for each type of business.

  As shown in FIG. 4, the SIP message is relayed by the SIP Proxy 48 in each base station 12 in the regional network 10.

4-3 Advertising information distribution and store server connection advertisement distribution management server 22 transmits the advertisement information received from store server 20 to base station 12. The advertisement information is distributed to all base stations 12 in the regional network 10 by FRP transfer between the base stations 12. When the advertisement information is received by the portable information terminal 14, the portable information terminal 14 directly connects to the store server 20 according to the service content. The system operation in such a flow is shown in FIG. 6 below.

  As shown in FIG. 6, after the advertisement distribution management server 22 transmits the store advertisement information to the base station 12, each base station 12 transfers the advertisement information using FRP transfer between the base stations 12. In each base station 12, the advertisement information is registered in the database in each base station and managed.

  Also, each base station 12 checks the survival time in the advertisement information, and when the time has elapsed, the advertisement information is deleted (see FIG. 6). When the mobile information terminal 14 adds preference information and connects to the base station 12 and receives the advertisement information, the application of the mobile information terminal 14 can browse the advertisement information in the list according to the advertising industry. As illustrated in FIG. 6, the mobile information terminal 14 can appropriately acquire and update CSG information according to the user preference information from the base station 12 (see FIG. 6). The CSG information is information of the CSG 16 (community service gateway device) already described (see FIG. 1 and the like).

  Further, the position information of the portable information terminal 14 is used to calculate the distance between the position information of the store from which the advertisement information is distributed and the position information of the portable information terminal 14. Thereby, the user of the portable information terminal 14 can narrow down and acquire the advertisement information in his / her action area. That is, only the advertisement information from the store located within a predetermined distance from the user's own position (position of the portable information terminal 14) is acquired. Such a distance is registered in advance in the portable information terminal 14 by the user.

  In the present embodiment, the user of the portable information terminal 14 views the headline of the received advertisement. This is shown as “headline advertisement browsing” in FIG. In this browsing, advertisements are displayed for each type of industry. When a store service connection is desired, the user clicks on the portable information terminal 14. Thus, the connection to the desired store server 20 is performed. The advertisement displayed here is also deleted from the portable information terminal 14 with the passage of the survival time. In other words, old advertisement information is erased sequentially, depending on its contents. This is the same processing as the base station 12 already described.

  Now, when the user wants to browse the contents of the received headline advertisement and connect to the store service, as described above, when the advertisement information is selected (for example, clicked), it automatically connects to the store server via SIP connection. Then, PP communication is established between the portable information terminal 14 and the store server 20 within the regional network 10.

  After the communication is established, the user can obtain detailed information such as store service, discount coupon, detailed map information, store usage guide, and browse the contents.

  As shown in FIG. 6, a message is transmitted from the portable information terminal 14 using a “store information request SIP session”. This message includes the portable information terminal device ID of the portable information terminal 14 and the advertisement ID. This message reaches the store server 20 via the SIP Proxy 48 of each base station 12. On the store server 20 side, the SIP user agent 50 receives this message. As described above, the store server access rate can be calculated by counting the number of messages sent in this store information request session (see FIG. 6). This is because, as already described, it is possible to grasp the number of mobile information terminals 14 that have distributed advertisement information.

  Further, based on this store information request session, it is possible to construct a palatability information database 54 based on geographical distribution. This is performed based on the portable information terminal ID and the advertisement ID in the message transmitted from the portable information terminal 14. This database is a database in which user preferences for each region are accumulated, and is constructed based on preference information registered in advance in each mobile information terminal 14 by the user.

  By constructing such a database, it is possible to distribute different advertisements for each region, and it is possible to distribute advertisements more efficiently.

  Next, in the store server 20, the SIP user agent 50 transmits detailed store information in response to a request from the user. In the portable information terminal 14 that has received this, “store details browsing” for displaying details of the store is performed. As a result, it is possible for the user (user) to browse the advertisement in order to guide to the store. For example, the user can acquire bargain information and time sale information. After the communication is established, the user can freely access the store advertisement content 52 via the portable information terminal 14, and appropriately browse detailed advertisement information and distribute discount coupons and the like. It is possible to receive.

  One of the characteristic matters in the present embodiment is that the basic format of the above-mentioned “headline advertisement” is shared, and in contrast, a terminal service for the portable information terminal 14 in the store server 20 Is that the service unique to the store server 20 can be provided. With such a configuration, since it is a common format at the headline stage, it is possible to easily create advertisement information. On the other hand, if you want to provide a characteristic service, use the service information directly from the store server 20 By providing it to a person (the portable information terminal 14), it becomes possible to provide a more characteristic and unique service.

  In providing this service, on the store server 20 side, the terminal ID of the portable information terminal 14 connected to the store server 20 and the advertisement ID that has been viewed are added, and SIP connection to the store server 20 is performed.

The store server access rate The store server 20 is connected to the store server 20 by extracting terminal information of the mobile information terminal 14 interested in the headline advertisement from the mobile information terminals 14 that have received the advertisement. It is possible to quantitatively calculate the store server access rate of the user of the information terminal 14 with respect to the store server 20. The store server access rate is obtained by the following calculation formula 1.

"Formula 1"
The number of accesses B to the store server 20 from the portable information terminal 14 / the number A of portable information terminals distributed based on the user preference information
The store server access rate calculated by Equation 1 may be referred to as an advertisement access rate or store connection rate.

  Furthermore, the store server 20 can know the effectiveness of the store service content from the store guide rate described in the next section. Here, the store guidance rate will be described in detail in the next section.

  By the way, in this embodiment, the number of portable information terminals to which the advertisement information is distributed based on the user preference information is called A, and the number of portable information terminals that have accessed the store server 20 is called B. In this case, the store server access rate is B / A.

  Since the store server 20 is a kind of community service gateway, the store server access rate is called the community service gateway access rate in the claims.

In the present embodiment,
A is the total number of ad receiving devices,
The number of terminals that accessed the store server is B,
The number of terminals coming to the store is C,
It expresses. This terminal represents a “portable information terminal”.

Here, A is basically the number of portable information terminals to which advertisement information has been distributed, and “number of portable information terminals A distributed based on user preference information” “total number of advertisement receiving terminals A” will be described later. Of course, “A number of mobile information terminals to which advertising information is distributed based on connection information” is all the same.
4-4 FIG. 7 shows the system operation until it is confirmed that the mobile information terminal 14 that has received the store guidance rate advertisement has actually been guided to the store. In the time chart of FIG. 7 as well, time passes from the top to the bottom.

  The portable information terminal 14 moves to the cell (wireless area 12 a) of the base station 12 nearest to the store server 20 and connects to the base station 12. This is because the mobile information terminal 14 that has received a beacon from the nearest base station 12 of the store server 20 transmits the preference information and the like to the base station 12 by a SIP connection message, and the connection is started (FIG. 7). reference). This SIP connection message is executed by the SIP user agent 60 in the portable information terminal 14.

  The store server 20 acquires terminal connection information including preference information and records the terminal connection information in the internal database 32.

  Next, the store server 20 examines the terminal connection information recorded in the database 32, checks the position information therein, and the portable information terminal 14 is the same as the base station 12 to which the store server 20 is connected. It is possible to know (recognize) that the base station 12 is connected.

  Furthermore, the store server 20 can confirm that the portable information terminal 14 is connected to the base station 12 for a predetermined time by periodically checking the database 32.

  When it is determined that both of these two conditions are satisfied, the store server 20 recognizes that the portable information terminal 14 has been “guided” to the store.

That is, in the present embodiment, the portable information terminal 14 is
The mobile information terminal 14 is connected to the same base station 12 to which the store server 20 is connected, and
The mobile information terminal 14 is connected to the same base station 12 for a certain period of time;
When the two conditions are satisfied, the store server 20 recognizes that the portable information terminal 14 has been “guided to the store”.

  A series of flows in the advertisement distribution to the portable information terminal 14 is summarized as follows.

  First, the portable information terminal 14 that has received the store advertisement makes a service connection to the store server 20, and as a result, the user of the portable information terminal 14 has moved and can be guided to the store as described above. And the number can be counted.

  And since the store server 20 grasps | ascertains the number of terminals which received advertisement, the store user's store induction rate can be calculated quantitatively as an advertising effect indicating how many terminals have entered the store.

  In the present embodiment, the store guidance rate is considered with the three parameters described above.

  As a result, the store guidance rate is calculated by the following formulas 2 and 3.

"Formula 2"
Number of portable information terminals 14 that can be guided to the store / Number of portable information terminals A to which advertisement information is distributed based on connection information A
"Formula 3"
Number of portable information terminals 14 that were able to be guided to the store C / Number of portable information terminals B that accessed the store server 20
In the present embodiment, both of these numbers are called “store guidance rates”. Depending on the application, it is also preferable that only one of the store guidance rates is calculated.

  The store is a store managed by the store server 20, and the store server 20 is a suitable example of a community service gateway. Therefore, in the claims, for convenience, the term “community service gateway guidance rate” is used instead of the term “shop guidance rate”.

5. Summary The regional network 10 is considered to be a network that can cache information according to various locations in the region. With the network architecture and advertisement distribution system proposed in this embodiment, the delivery efficiency and real-time performance of broadcast / multicast information to users can be dramatically improved. Considering the development of the regional network 10, it is necessary to create a new regional advertising model in order to construct and operate the infrastructure, and it is necessary to be able to operate the advertising model as one application on the platform of the regional network 10. The present inventors thought that there was.

  Therefore, it should be noted that the advertisement distribution system proposed in the present embodiment is not an application platform only for operating an advertisement model.

  The regional network 10 has a platform architecture in which various regional information is collected by the base station 12, shared and distributed to the portable information terminal 14. The present invention plans a demonstration experiment next year and plans to operate the system in an actual local shopping street.

6). Application Examples (1) In the above embodiment, the store server 20 has been mainly described as an example of the community service gateway. However, it is preferable that the other community service gateways perform substantially the same operation.

  (2) In the above embodiment, the explanation has been made centering on the regional network 10, but any network that has the same mesh connection can be used in the same manner.

10 regional network 12 base station 12a wireless area 14 portable information terminal 16 CSG
DESCRIPTION OF SYMBOLS 20 Store server 22 Advertisement delivery management server 30 Preference setting application 32 Internal database 34 Advertisement information delivery application 40 SIP user agent 42 SIP user agent 44 Store server application 46 Advertisement delivery management application 48 SIP Proxy
50 SIP user agent 52 Store advertising content

Claims (3)

A plurality of base stations connected in a mesh type;
One or more portable information terminals receiving advertisement information from the base station;
In the advertisement distribution system using the network including
Further comprising a community service gateway that creates the advertising information and sends it to the network;
The portable information terminal
Means for transmitting preference information of the user of the portable information terminal to the base station;
Means for receiving advertisement information transmitted from the base station;
Including
The base station
An advertisement database for storing the advertisement information to be distributed to the portable information terminal,
Based on the preference information transmitted from the portable information terminal, from the advertisement database, the advertisement information that matches the preference information is extracted, and the distribution means for distributing the advertisement information to the portable information terminal;
A connection information database for storing connection information transmitted from the portable information terminal;
It means for transmitting the connection information transmitted from the portable information terminal in addition to the base station by itself to connect,
A connection information database for storing connection information transmitted from other base stations;
Including
The community service gateway is
Means for receiving the connection information from any of the base stations;
Presenting means for presenting the received connection information to a user of the community service gateway;
Including
The connection information includes the preference information published by the portable information terminal,
The user of the community service gateway can know to which base station the user of the portable information terminal having the preference is connected based on the presented connection information. Ad delivery system. The advertisement distribution system according to claim 1 ,
The advertisement information includes community service gateway information including a connection destination of at least a community service gateway that creates the advertisement information ,
The portable information terminal
Means for accessing the community service gateway based on the connection destination in the advertisement information distributed from the base station;
With
The community service gateway is
Means for calculating a community service gateway access rate B / A based on the number B of accesses from the portable information terminal and the number A of portable information terminals to which advertisement information has been distributed based on the user preference information;
An advertisement distribution system comprising: The advertisement distribution system according to claim 1 or 2 ,
The community service gateway is
The number C of portable information terminals connected to the same base station connected to the community service gateway and connected to the same base station for a certain period of time, and the connection information Based on the number A of portable information terminals to which advertisement information has been distributed based on the number B of portable information terminals that have accessed the community service gateway, the “community service gateway guidance rate C / A” and / or the “community service gateway guidance rate” C / B ", a means for calculating
An advertisement distribution system comprising: