TW200415533A - Advertisement prompting system, advertisement prompting method and advertisement management server - Google Patents

Advertisement prompting system, advertisement prompting method and advertisement management server Download PDF

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Publication number
TW200415533A
TW200415533A TW092127467A TW92127467A TW200415533A TW 200415533 A TW200415533 A TW 200415533A TW 092127467 A TW092127467 A TW 092127467A TW 92127467 A TW92127467 A TW 92127467A TW 200415533 A TW200415533 A TW 200415533A
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Taiwan
Prior art keywords
advertisement
content
advertising
aforementioned
section
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TW092127467A
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Chinese (zh)
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TWI229300B (en
Inventor
Hiroyoshi Ebara
Yoshinori Hirano
Takahiro Kumamoto
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Japan Tobacco Inc
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Publication of TWI229300B publication Critical patent/TWI229300B/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

Abstract

The advertisement prompting device (20) of the invention comprises display part (24) and speaker (26) installed in smoking area people stopping over. The advertisement server (40) goes through network to proceed the send and receive of advertisement prompting device (20) and data. The network (60) contains the advertisement contents database (T2) for memorizing a plurality of advertisement contents, the advertisement selection part with regard to area characteristic information of installed advertisement prompting device (20) and selection of prompted advertisement contents of display part (24) and amplifier (26). The display part (24) and amplifier (26) prompts the advertisement contents selected by the advertisement selection part (44).

Description

200415533 玫、發明說明: 【發明所屬之技術領域】 對該區域之利用者提示 使用於該系統之廣告管 本發明有關在人所停留之區域, 廣告之廣告提示系統及其方法,及 理伺服器。 【先前技術】 在對於吸煙對健康之影燮 ^ ^ y a <社會關心提高中,多數之公 共場所或卫作單位等設施内係於—角設置吸煙區,以作為 對於非吸煙者的考量,並促使吸煙者於吸煙區内吸煙。又 為了防止曰菸由吸煙區擴散’並考慮到吸煙者本身之舒 適’亦有於吸煙區設置空翕、、主屢 、 , 又罝工乱,月乎态之狀況。此種空氣清淨 器為各式各樣’亦有例如:使用桌型纟。桌型之空氣清淨 器係於桌子之下部設置過遽器及吸引風扇,桌子之中央部 刀σ又置吸引口’由吸弓丨口明三丨賊 及刊及引煙。又,吸引口之周圍係設 置煙灰缸。 然而,如上述之空氣清淨器之設置或吸煙區之維護需要 費用故現狀係無法充分清淨吸煙區,對於吸煙者或非吸 煙者而言,吸煙區均多半會變成不愉快之空間。又,吸煙 者在吸煙日寸’於吸煙區停留一定時間,於吸煙區除了吸煙 以外,無其他事可做,成為無事可做之狀態。 考慮乂上之觀點係提出於設置於吸煙區之空氣清淨器設 置顯示ϋ ’顯示圖像資訊之技術(專利文獻1);❹於吸煙 區提供資訊之技術(專利文獻2)。於此等文獻中,期待於吸 煙區提供廣告,藉由來自廣告提供者之廣告費,籌措空氣 88495 200415533 清淨器之設置費用或吸煙區之維護費用。 - 專利文獻1特開200 1 -2867 1 6號公報 專利文獻2特開2002- 106 186號公報 【發明内容】 ;、、;、而,此種先如之技術只考慮到僅顯示某些資訊,並未 立足於提示利用者具有興趣之可能性高之資訊之想法。特 別疋提供廣告之情沉’若未設法進行吸引消費者興趣之創 意,則無法獲得有效之廣告效果。若僅如此單方面地於吸 煙區等人所停留之區域播放資訊’利用者未必對於該資訊 具有興趣,廣告提供者亦處於無法掌握對於利用者產生多 少程度影響之狀態’而對於支付高額的廣告費猶豫。 於以往之行銷、大量生產之時代’只要生產,產品 兩^ °出’、、;而,於今日需要大幅變動,確實掌握顧客的 ,求’迅速對應需要變動係極為重要。此種狀況中,關於 提供給消費者之_ i 、 廣口,亦必須按照個別消費者之特性,提 供可提高實效种> & > 、 之貝汛’而非提供制式之資訊。 本發明係有$監於μ、+、t ^ 、上返事由而貫現者,其目的在於:於人 所停留之區域,袒# # ^ 、 主 钗ί、该區域之利用者具有興趣而閱覽之廣 ^月之其他目的在於:使提供廣告給人所停留之區 3 供者可掌握自己之廣告之閱覽狀況而提供廣告。 根據本發明,立杜 ’、 /、特徵在於具備··廣告記憶部,其係記憶 ^ 者,廣告提示部,其係配置於人所停留之區 域’向區域之免丨t 、j用者提示由廣告記憶部所讀取之廣告内容 汽〇 k擇部,其係考慮關於配置廣告提示部之區域 88495 200415533 之特性之育訊,選擇該廣告提示部所提示之廣告内容者;-且廣告提示部係提示廣告選擇部所選擇之廣告内容。 若如此,考慮關於區域之特性之資訊而選擇廣告内容, 故可提示停留該區域之利用者具有興趣之可能性高之廣告 。藉此’可期待廣告之實效性之提升。 本發明之廣告提示系統,其中區域可為吸煙區。又,此 情況之利用者可為吸煙者。於吸煙區,吸煙者必須於吸煙 區停留吸煙中之一定時間…為無事可做之狀態,故若 於吸煙區提示廣告,可提高利用者閱覽廣告之可能性。 本m廣告提示系統’其中關於區域之特性之資訊可 為制區域之人之屬性,並可進—步具備記憶該屬性之區 域資訊記憶部。若如此,考慮利用區域之人之屬性而選擇 廣告内容’故可提示利用者具有興趣之可能性高之廣告。 本發明之廣告提示系統’其中區域可設置於特定人所屬 之設施,利用區域之人之屬性可為屬於設施之人之屬性, 區域資訊記憶部可記憶屬於設施之人之屬性。若如此,可 更詳細掌握利用區域之人之屬性’考慮此屬性而選擇廣告 内谷’故可提示利用者具有興趣之可能性更高之廣告。 本發明之廣告提示系統,盆中庳 〃、中廣告記憶部可使廣告内容 之挺仏對象者之屬性對應各廣告 ,、口内谷而圮憶,廣告選擇部 号愿利用區域之人之屬性及摩 性而m 廣告内容之提供對象者之層 ϋ而k擇廣告内容。若如此,可 < — A戽止植似 預先故疋廣告提供者欲作 為廣口 k供對象之人之屬性,故 ,更提高廣告之實效性。了向期望之目標提示廣告 88495 200415533 根據本發 憶部,其係 煙區,向吸 内容者;及 之資訊,選 提示部係提 在此,所 所具有之提 部之機能之 選擇廣告, 明之廣告提示系統’其特徵在於具備:廣告纪200415533 Description of the invention: [Technical field to which the invention belongs] The user of the area is prompted to use the advertisement management system of the system. The invention relates to the system and method of advertisement reminding of the advertisement in the area where the person stays, and the server. . [Prior art] In the impact of smoking on health ^ ^ ya < improvement of social concern, most public places or health care units and other facilities are located in the corner to set up smoking areas as a consideration for non-smokers, And encourage smokers to smoke in the smoking area. In addition, in order to prevent the spread of smoke from the smoking area and taking into account the comfort of the smoker's own, there are also situations where the smoking area is empty, unreliable, and work is disrupted. There are various types of such air cleaners, and there are also examples, such as the use of a table type 纟. The table-type air cleaner is provided with a suction device and a suction fan at the lower part of the table, and a knife σ at the central part of the table is also provided with a suction port ′ by suction bow 丨 mouth Mingsan 丨 thief and magazines and smoke introduction. An ashtray is provided around the suction opening. However, as the above-mentioned air cleaner installation or the maintenance of smoking areas requires expenses, the current situation is that the smoking area cannot be cleaned sufficiently. For smokers or non-smokers, smoking areas will mostly become unpleasant spaces. In addition, the smoker stays in the smoking area for a certain period of time on the smoking day. In the smoking area, there is nothing else to do except smoking, and there is nothing to do. Considering the above point, a technology for displaying image information on an air cleaner installed in a smoking area (Patent Document 1); a technology for providing information in a smoking area (Patent Document 2). In these documents, it is expected to provide advertisements in the smoking area, and to raise the air 88495 200415533 installation cost of the cleaner or the maintenance cost of the smoking area through the advertisement fee from the advertisement provider. -Patent Document 1 Japanese Patent Laid-Open No. 200 1 -2867 16 Patent Document 2 Japanese Patent Laid-Open No. 2002-106 186 [Summary of the Invention];, ;;, This prior art technique only considers displaying only certain information , Is not based on the idea of prompting the user to have a high probability of information. In particular, the sentiment of providing advertisements ’will not be effective if it is not managed to attract the interest of consumers. If the information is only displayed unilaterally in the area where people stay, such as smoking areas, 'users may not be interested in the information, and the advertising provider is in a state where it is impossible to grasp the degree of influence on the user', and pays a high amount of advertising Hesitating. In the era of previous marketing and mass production, ‘as long as the product is produced, two products will be produced’. However, today ’s need to change significantly, to truly grasp the customer ’s needs, and it ’s extremely important to quickly respond to changes in demand. In this situation, _ i and wide mouth must be provided to consumers in accordance with the characteristics of individual consumers, and provide information that can improve the effectiveness of the product, instead of providing standard information. The present invention is implemented by $, supervised by μ, +, t ^, and the cause of return. The purpose is: in the area where the person stays, 袒 # # ^, the main user, and the user of the area is interested. The other purpose of reading is to make it possible for the provider to provide advertisements to the area where the person stays 3 to grasp the viewing status of his advertisement. According to the present invention, Li Du's // is characterized by having an advertisement memory section, which is a memory device, and an advertisement reminder section, which is arranged in the area where a person stays, and is free of prompts by users. The advertisement content read by the advertisement memory department is selected, which considers the education of the characteristics of the area 88495 200415533 in which the advertisement reminder is configured, and selects the advertisement content reminded by the advertisement reminder; The department prompts the advertisement content selected by the advertisement selection department. If so, consider the information about the characteristics of the area and choose the content of the advertisement, so the users staying in the area can be prompted for advertisements with a high probability of interest. This ’can be expected to improve the effectiveness of advertising. In the advertisement prompting system of the present invention, the area may be a smoking area. The user of this case may be a smoker. In the smoking area, the smoker must stay in the smoking area for a certain period of time ... There is nothing to do. Therefore, if the advertisement is displayed in the smoking area, the possibility of the user to read the advertisement can be increased. In this m advertisement prompting system ', the information about the characteristics of the area may be the attribute of the person who controls the area, and may further include an area information memory unit that memorizes the property. If so, the advertisement content is selected in consideration of the attributes of the person using the area, so that the user can be presented with an advertisement with a high possibility of interest. In the advertisement prompting system of the present invention, the area may be set at a facility to which a specific person belongs, the attribute of the person who uses the area may be the attribute of the person who belongs to the facility, and the area information memory may store the attribute of the person who belongs to the facility. If so, the attribute of the person who uses the area can be grasped in more detail, and the advertisement can be selected in consideration of this attribute. Therefore, it is possible to remind the user that the advertisement is more likely to be of interest. According to the advertisement prompting system of the present invention, the 庳 〃 中 庳 〃, 广告 中 advertisement memory section can make the attributes of the object of the advertisement content correspond to each advertisement, and the memory in the mouth can be remembered. The advertisement selection section is willing to use the attributes of the people in the area and The nature of m advertisement content is provided by the target audience and the advertisement content is selected. If so, you can < — A 戽 stop planting in advance, the property of the person who the advertisement provider wants to be the target of wide mouth k, so the effectiveness of the advertisement is further improved. In order to present advertisements to the desired target 88495 200415533 According to the Ministry of Memories, it is a smoking area, and it is intended for people who smoke content; and for information, the selection reminder is mentioned here. The advertising alert system is characterized by:

記憶廣告内容者;磨止挺一 A 有 Μ σ如不部,其係配置於吸 煙區之利用者提示由廣告記憶部所讀取之廣告 廣口ι擇口ρ ’纟係考慮關於廣告提示部之特性 擇該廣告提示部所提示之廣告内容者;且廣告 示廣告選擇部所選擇之廣告内容。 謂廣告提示部之特性,其係例如:廣告提示部 示晝面之數目或擴音器之有無等關於廣告提示 資訊。若如此,可按照對象之廣告提示部適當 提高廣告之實效性。 田 本發明之廣告提示系統’其中廣告提示部可具有複數提 示畫面,廣告選擇部可使複數提示晝面提示相異之廣生内 容而選擇複數廣告内容。若如此,利用者可停留於提:相 看之廣告之提示晝面前,有意義地渡過停留時間。又亦 可於各提示晝面附近設置人感知感測器箅。益 ^ 稭此可檢測利 用者之停留狀態,掌握該區域之利用者所具有興趣之廣告 種類。 本發明之廣告提示系統,其中可進一步具備選擇資訊記 憶部,其係記憶關於廣告選擇部所選擇之廣告内容之資訊 者。藉此可掌握提示於廣告提示部之廣告量,例如:廣告 提供者可按照實際所提示之廣告量而支付廣告費。 本發明之廣告提示系統,其中可進一步具備受理來自被 提不者之指示之指示受理部,廣告選擇部可選擇複數廣告 内容作為初期狀態,廣告提示部可提示作為初期狀態被選 88495 -9- 200415533 擇之複數廑i肉… 者之希望提:谷之^題,指示受理部可受理來自被提# 示者 不之廣告内容之選擇,廣告選擇部可根據被提 又、擇,選擇提示之廣 興趣之廣告受到、_ w匕,利用者具有 ,^ 1 4擇,可提高廣告之實效性。 者之回艾之口^不糸統可進一步具備:受理來自被提示 示部可提示問回答:!答記憶部;廣告提 提示者對於問卷之口:α内今’回合叉理部可受理來自被 若如此,可=合’於回答記憶部記憶該回答。 。又,辞 收來自利用者之問卷’掌握消費者之需求 3由使利用者回答問卷,可引出利用者 其對廣告爭且士旧 判用者之/主思,使 ” ’、有;、趣。特別是於吸煙區,吸煙去& @# 煙區停留吸煙中夕一 —士 及煙者必須於吸 期待門I 疋日才間,多為無事可做之狀態,故可 朋捋問卷回收率之提升。 本發明之廣告提示系統可進一牛呈 關於提示於廣i接-都^ y八備印刷#,其係印刷 者可〜”…不邛之廣告内容之資訊。若如此,利用 者可當場印刷提示於廣告 ^ 性。又,朴试a Μ 口 徒同廣告之貧效 右預先使其可印刷例如 券或贈品兒換券等,可 4待券寺折價 太八口 ^待廣〇棱不系統之利用率之提升。 ^明之廣告提示系統一 空氣、、主導哭座斗— 步具備吸引並清淨空氣之 、“提不部可附設於空氣清淨器。若如此, 使區域成為舒適的空卩彳, 之環境。 成為利用者可安穩地閱覽廣告 :據本發明’提供—種廣告提示方法,其特徵在 慮關於吸煙區之特性之資訊,選擇於該吸煙區提示之廣告 88495 200415533 内容’於吸煙區提示選擇之廣告者。 - 根據本發明,提供一種廣告提示方法,其特徵在於:使 用電腦系統於吸煙區提示廣告内容,該電腦系統具備··廣 。。己部’其係記憶複數廣告内容者;廣告提示部,其係 提示廣告内容者;及廣告選擇部,其係選擇廣告提示部所 提不之廣告内容者;且包含以下步驟:廣告選擇部考慮配 置廣告提示部之吸煙區之特性之資訊,選擇該廣告提示部 所提示之廣告内容;廣告選擇部由廣告記憶部讀取所選擇 之廣告内容;及廣告提示部提示由廣告記憶部所讀取之廣 告内容。 本發明之廣告提示方法,其中廣告選擇部可進一步具備 檢測吸煙區之吸煙者之停留狀態之步驟,廣告選擇部亦可 考慮及煙者之停留狀態,選擇廣告提示部所提示之廣告内 容。 本發明之廣告提示方法,廣告選擇部可進一步包含取得 廣告提示部所提示之廣告内容與吸煙區之吸煙者之停留狀 態之相關關叙步驟,廣告選擇部亦可考慮過去之相關關 係,選擇廣告提示部所提示之廣告内容。 本發明之廣告提示方法,其中可進—步包含檢測吸煙區 之吸煙者之停留之有無之步驟,廣告提示部可於檢測到吸 煙區之吸煙者之停留時,提示廣告内容。 根據本發明,提供_種廣告管理伺服器,其特徵在於: 經由網路,與於吸煙區向吸煙者 &丄 穴不廣告之廣告提示部連 接者,且具備··廣告記憶部,其 #。己憶禝數廣告内容者; 88495 200415533 廣告選擇部’其係考慮關於配置廣—a 性之資訊,選擇該廣告提示部所提:^之吸煙區之轉 信部,其係向廣告提 不之廣告内容者;及通 口捉不部配达所選擇 以上係說明本發明之構成,然二::者。 合,或者於方法、裝置…弁“ b寻各構成之任意組 ,π^, 不統、兄錄媒體、電腦程式、模 組寻之間交換本發明之表者 、 【實施方式】 表見者φ為本發明之有效態樣。 於以下之實施型 之設施之吸煙區, 態,說明在設置於辦公室等特定人所屬 向吸煙者提供廣告之例。 (第一實施型態) 圖1係表示本發明之第一實施型態之廣告提示系統之區 塊圖。廣告提示系統10係由廣告提示裝置2〇,其係配置於 各吸煙區者;及廣告管理伺服器4〇,其係管理於此等廣告 提示裝置20所提示之廣告者所構成。在此係表示配置於吸 煙區Α及吸煙區Β之廣告提示裝置2〇。廣告提示裝置2〇及廣 告管理伺服器40經由網路60進行各種資料之授受。在此, 網路60係經由通信電路、電纜、無線等,連接複數資訊處 理裝置者,包含:網際網路、WAN (World Area Network ·· 廣域網路)、LAN (Local Area Network ··區域網路)等。 圖2係分別詳細表示圖1所示之廣告提示裝置20及廣告管 理伺服器40之構成之區塊圖。廣告提示裝置20包含··使用 者介面22、控制部28、資料記憶部30、及通信部32。使用 者介面22包含顯示部24及擴音器26。廣告管理伺服器40包 含:通信部42、廣告選擇部44、配送資訊記憶部46、收費 88495 -12- 200415533 處理σ[Μ8、3C易資訊資料庫T1、廣告内容資料庫丁2、裝 資訊資料庫丁3、及提供者資訊資料庫T4。 、 首先,說明廣告管理伺服器4〇之構成。交易資訊資料庫 :“己配迗至各廣告提示裝置20之廣告之交易資訊。交 貝Λ貝料庫T1係於各交易代碼,記憶該廣告内容之提供者 ID、提供期間、標題、該廣告作為目標之消費者之種類、 ^號碼等。廣告内容資料庫T2係使各種廣告内容對應内 Μ虎馬而口己!*思。提供者資訊資料庫T 4記憶關於廣告内容之 提供者^資訊。提供者資訊資料庫Τ4記憶各提供者之提供 者ID、提供者之住址、或廣告費索取對象等之提供者資訊 、廣告費之索取方法等契約資訊等。 ^置資訊資料庫T3記憶關於分別配置於複數吸煙區之廣 口提不裝置20之資訊。裝置資訊資料庫丁3記憶各廣告提示 ^置20,裝置ID、關於裝置機能之資訊、關於裝置之配置 場所之資訊等。所謂關於裝置機能之資訊,其係例如:廣 口提不政置20具有之顯示部24之數目或擴音器^之有無等 ,用以選擇使該&置顯示廣告内纟之形式所必要之資訊。 所谓關於配置場所之資m,其係例如:配置廣告提示裝置 〇之认施之種類、該設施之位置資訊、屬於該設施之人之 特性等,用α選擇使該|置顯示廣告内容之種類戶斤必要之 資訊。裝置資訊資料庫Τ3係使此等資訊對應裝置ID而記憶 。於裝置資訊資料庫丁3,屬於配置廣告提示裝置20之設施 之人之特性係以以下所說明之資料段代碼表示,可使其對 應裝置ID。 ’、 88495 200415533 圖3為裝置資訊資料庫T3之資料構造之一部分之示意_ 。裝置資訊資料庫Τ3具有裝置⑴欄、設施名攔、設施位置 資訊欄、及資料段代碼攔。在此,設施位置資訊可記憶如 圖示之該設施之住址,亦可記憶該設施之設置地點之緯产 及經度等。資料段代碼表示屬於該設施之人之特性。資二 段代碼可由例如:性別代碼、年齡代碼、及地區代碼而構 成。 圖4為資料段代碼之定義之一例之示意圖。如圖4⑷所示 ,性別代碼為Μ之情況表示「男性」,性別代碼為w之情況 表示「女性」。又,如圖4(b)所*,年齡代碼為2〇之情況表 :「::」,年齡代碼為30之情況表示「3〇歲」,年齡代碼 情況表示「4〇歲」,年齡代碼為50之情況表示「5Q 歲」,年齡代瑪為6G之情況表示「6G歲以上」。如 示,地區代碼為HO之情沉# 「JL、占私 「击價况表不「北海道」,丁〇之情況表示 」’ KA之情況表示「關東」,ch之情況表示 ,HR之情況矣+「土 」 土」,KS之情況表示「關西」,CG之 Γ ,'」 之情況表示「四國」,KY之情況表示 九州」。例如:資料段代碼為「Μ20ΚΑ」之情況,表示配 置該廣告提示裝置2〇之执 * 又轭為位於關東地區之2〇歲男性 句T。之设施 y— ;乂易貧訊資料庫丁1,亦可以資料段 代碼表不各膚主向04 …σ内谷作為目標之消費者的種類。 回到圖2,於廣告營理朽σ 卢土接-姑翠八 何服為4〇,廣告選擇部払根據由各 廣。棱不裝置20所傳送之裝 及交易資訊資料庫τ卜由声止彡考裝置m貝料庫丁3 由廣〇内容資料庫丁2所記憶之複數 88495 -14- 200415533 之廣告内容中,選擇使該裝 ^ ^ 衣置顯不之廣告内容。廣告選接 口Μ4由廣告内容資料庫丁2讀 释 μ 貝取所廷擇之廣告内容,經由通 仏邛42傳送至對應之廣告提示裝置20。 廣告選擇部44係使配送至各声 ^ I主各廣告提示裝置2〇之廣告内容 之父易代碼,對應符合之廣土裎 ,、σ如不衣置20之裝置ID,記情 於配送資訊記憶部46。收費虚ί¥ # ^ a " 買處理部48定期合計記憶於配送 貧訊記憶部46之廣告内容之配逆資 、、,θ 运貝戒,按照廣告内容之配 迗置,進行向各廣告提供者之收費處理。 於廣告知:不裝置2 0,控制邱9 R在认与 ^ σ卩28係於顯示部24顯示廣告, 並且於廣告包含聲音資邙之悴 貝Λ之&况進行由擴音器26播放聲 音資訊之處理。顯示部24為例如:CRT、液晶(lcd)、有機 EL (ELD)、電聚(PDP)等顯示器。雖未圖示,但廣告提示裝 置20可包含感知人接近其周圍之人感知感測器。此時,當 人感知感測器感知到人時,控制部28經由通信部W,將廣 告配运要求連同廣告提示裝置2〇之裝置⑴傳送至廣告管理 伺服器40。當廣告内容由廣告管理伺服器4〇配送時,控制 部28使顯示部24及擴音器26提示該廣告。控制部“亦可於 資料圮憶部30,暫時記憶由廣告管理伺服器4〇所配送之廣 告内容。再者,於本實施型態,廣告提示裝置2〇亦可單獨 配置於吸煙區,然而,亦可附設於空氣清淨器而設置。又 ,空氣清淨器可使用包含人感知感測器者,此時,來自* 氣清淨器之人感知感測器之信號可輸入廣告提示裝置2 〇之 控制部2 8而構成。 圖5係表示本實施型態之廣告提示裝置2〇之提示廣告之 88495 -15 - 200415533 步驟之流程圖。 控制部28將廣告配送要求連同装置ID,傳送至廣告管理 伺服器40(S10)。於廣告管理伺服器4〇, 菩Trw七达㊉ 七。4擇部44將裝 置作為包鍵,由裝置資訊資料庫T3讀取關於對應之茫置 之導")。其次’廣告選擇部44根據讀取之關於裝置之 資訊’參考交易資訊資料庫T1,選擇使對象之廣告提示裝 置2〇提示之廣告内容(S12)。例如··廣告選擇部柯選擇對 象之廣告提示裝置2()與資料段代碼—致之廣告内容。又, 廣告選擇部44可選擇例如:配置對象之廣告提示裝置20之 設施週邊之錢的廣告心。又,廣告選擇部衔來考交 易貢訊資料扣之提供期間,選擇符合之廣告内容。其次 ’廣告選擇部44根據所選擇之廣告内容之内容號碼,由廣 告内容資料庫丁2讀取對應之廣告内容。如此,廣告選擇部 44係考慮配置對象之廣告提示裝置2〇之吸煙區之特性,選 擇該設施内之吸煙者具有興趣之可能性高之廣告内容。 廣口 k擇44經纟通信部42,配送如以上所選擇之廣告 内容至對象之廣告提示裝置2〇 (S13)。又,廣告選擇部44 使配送至廣告提示裝置2G之廣告内容之内容號碼,對應該 廣告提示裝置20之裝置ID,而作為配送資訊記憶於配送資 孔己It邛46 (S14)。於對象之廣告提示裝置2〇,控制部28 係進行將由廣告管理伺服器4()所配送之廣告内$,提示給 頁不口p 24及擴音益26之處理(⑴)。於廣告管理伺服器, 收費處理。(M8定期合計記憶於配送資訊記憶部46之配送資 。孔進行向各廣告提供者之收費處理(S 1 6)。 88495 -16- 200415533 根據本實施型態,吸煙者於吸煙中,由於該吸煙者具右 興趣之可能性高之廣告内容藉由廣告提示裝置2G而提示, 吸煙者可有意義地渡過吸煙中的時間。 (第二實施型態) /圖6係分別詳細表示本發明之第二實施型態之廣告提示 系先之廣告提不叙置2〇及廣告管理伺服器鈎之構成之區 塊圖。於本實施型態',廣告提示裝置20除了第一實施型能 中參考圖2所說明之構成以外,並進—步包含作為使用者介 面22之輸入部34。輸入部34為例如:⑨氣、軌跡球、觸控 板、數位板等指向裝置、鍵盤、觸控式面板等,可輸入來 自二用者之.曰不之裝置。又,本實施型態巾,廣告管理伺 服為40除了第一實施型態中參考圖2所說明之構成以外,進 :步包含回答受理部50及回答記憶部”…於本實施型 態,相同於第一實施型態中參考圖1及圖2所說明之構成要 素係標示相同符號,並適當省略說明。 取圖7係表示本實施型態之廣告提示裝置2q提示廣告之步 ^ 例之机私圖。首先,於廣告提示裝置20,控制部28 係於顯示部24顯示複數廣告内容之標題以作為初期狀態 (S20)此時’廣告選擇部料根據關於對象之廣告提示裝置 之資訊,可選擇作為標題所提示之複數廣告内容。控制 —二由輸入邛34,叉理來自使用者之所欲閱覽之廣告内 =的選擇(S22)。其次,控制部28經由通信部32,將廣告配 、、:要士連同使用者所選擇之廣告内容之内容號碼,送信至 廣告管理伺服器40 (S24)。 88495 -17- 200415533 於廣告管理伺服器40,廣告選擇部44根據由廣告提示豉 置20所傳送之内容號碼,由廣告内容資料庫仞讀取符合= 廣告内容(S26)。其次,廣告選擇部44經由通信部42,配送 该廣告内容至廣告提示裝置2〇 (S28)。廣告選擇部料使配送 至廣告提不裝置2〇之廣告内容之内容號碼,對應該廣告提 不裝置20之裝置ID,而作為配送資訊記憶於配送資訊記憶 部46 (S3 0)。於廣告提示裝置2〇,控制部28係進行將由廣告 管理伺服器40所配送之廣告内容提示於顯示部以及擴音器 26之處理(S32)。於廣告管理伺服器4〇,收費處理部μ定期 合計記憶於配送資訊記憶部46之配送資訊,進行向各廣主 提供者之收費處理(S34)。以上之處理中,於步驟24,:; ^廣1提示裝置2〇指定所選擇之廣告内容之記憶處之慨 等之位址。此時,於步驟26及步驟28,由被指定之位址下 載廣告内容,於步驟32,藉由瀏覽器提示廣告内容。 :如此,吸煙者於吸煙中,吸煙者自己所選擇之廣告内 谷措由廣告提示裝晉,, , 才置20而棱不,故吸煙者可有意義地渡過Those who memorize the content of the advertisement; if there is Μ σ if there is no part, it is a user who is placed in the smoking area to prompt the advertisement read by the advertisement memory department. The characteristics are selected by the advertisement content advised by the advertisement reminder; and the advertisement is displayed by the advertisement content selected by the advertisement selection. The characteristics of the advertisement reminder section are, for example, the number of daytime displays in the advertisement reminder section or the presence or absence of a loudspeaker. If so, you can appropriately improve the effectiveness of the advertisements in accordance with the advertising tips section of the target. In the advertisement reminder system according to the present invention, the advertisement reminder section may have a plurality of prompt screens, and the advertisement selecting section may enable the plurality of prompts to display different day-to-day prompts to select a plurality of advertisement contents. If so, the user can stay in the presence of the reminder of the advertisement that he wants to see, and spend the stay time meaningfully. A human perception sensor 感 can also be installed near each prompt day. It is possible to detect the staying status of the users and grasp the types of advertisements that the users in the area are interested in. The advertisement prompting system of the present invention may further include a selection information memory section which memorizes information about the advertisement content selected by the advertisement selection section. In this way, the amount of advertisements presented in the advertisement reminder can be grasped. For example, the advertisement provider can pay the advertisement fee according to the actual amount of advertisements presented. The advertisement prompting system of the present invention may further include an instruction accepting section that accepts instructions from the person being taken up. The advertisement selecting section may select a plurality of advertisement contents as an initial state, and the advertisement prompting section may indicate that it is selected as an initial state. 88495 -9- 200415533 Plurality of choices… The hope of the person: Gu Zhi ^, instructs the acceptance department to accept the choice of the advertisement content from the rapist #, and the advertisement selection department can choose the prompt according to the rapture and choice. Wide-interest advertisements can be used by users with ^ 1 4 options, which can improve the effectiveness of advertisements. Those who return to Ai's mouth ^ can be further equipped with: Accepted from the reminder, the Ministry can prompt questions and answers :! Answer memory section; advertisement reminder's mouth on the questionnaire: α internal today ’s round division can accept from the subject If so, it can be turned on to memorize the answer in the answer memory section. . In addition, quit the questionnaire from the user to grasp the needs of the consumer. 3 By asking the user to answer the questionnaire, the user can lead the user to think about advertising and judge the old user. .Especially in the smoking area, smoking goes to & @ # The smoking area stays in the middle of the night-taxis and smokers must be at the smoking door I the next day, most of them have nothing to do, so you can collect the questionnaire. The improvement of the rate. The advertisement prompting system of the present invention can further present information about the prompting in the Guangzhou-Du ^ y ba prepared printing #, which is the information that can be printed by the printer. If so, the user can print a reminder on the spot. In addition, the poor effects of the Park test a MU mouth-to-head advertising can be printed in advance, such as coupons or gifts for coupons, etc., can be discounted at the temple, too eight mouths ^ wait for the improvement of the system utilization rate. ^ Ming's advertising reminder system: air, leading crying bucket-step with the ability to attract and clean the air, "Tibubu can be attached to the air cleaner. If so, make the area a comfortable and empty environment. Advertisers can view advertisements safely: According to the present invention, 'provide an advertisement prompting method, which is characterized by considering information about the characteristics of smoking areas, and select advertisements reminded in the smoking area. 88495 200415533 Contents' Advertisers reminding selection in smoking areas -According to the present invention, there is provided an advertisement prompting method, which is characterized by: using a computer system to prompt advertisement content in a smoking area, the computer system has ..... It is a person who memorizes plural advertisement contents; an advertisement prompting department, It is a person who prompts the advertisement content; and an advertisement selection department, which selects the advertisement content mentioned in the advertisement notification department; and includes the following steps: the advertisement selection department considers the information of the characteristics of the smoking area of the advertisement notification department and selects the advertisement The advertisement content suggested by the reminder; the advertisement selection reads the selected advertisement content by the advertisement memory; and The notification prompting section prompts the advertisement content read by the advertising memory section. In the advertising prompting method of the present invention, the advertising selecting section may further include a step of detecting the staying status of the smoker in the smoking area, and the advertising selecting section may also consider the smoker. For the stay status, the advertisement content suggested by the advertisement prompting section is selected. In the advertisement prompting method of the present invention, the advertisement selection section may further include the steps of obtaining the advertisement content reminded by the advertisement prompting section and the relevant state of staying status of the smoker in the smoking area. The advertisement selection department may also consider the past related relationship and select the advertisement content suggested by the advertisement reminder. The advertisement reminder method of the present invention may further include a step of detecting the presence or absence of a smoker in the smoking area, and the advertisement reminder. According to the present invention, an advertisement management server is provided, which is characterized by: communicating with the smoker & Connected to the advertisement reminder section of the advertisement, and has the advertisement memory section, which #. 已 忆 禝 数 广Content holders; 88495 200415533 The advertisement selection department 'considers the information about the wide-ranging nature, and selects the information transfer department of the smoking area mentioned by the advertisement prompting department, which is the advertisement contents that are not offered to the advertisement; and The above-mentioned choices are made to explain the composition of the present invention, but the second one is: the combination, or the method, the device, etc. 弁 "b to find any group of each composition, π ^, inconsistency, brother recording media , Computer programs, and module seekers exchange the watch of the present invention. [Embodiment] The watcher φ is an effective form of the present invention. In the smoking area of the following implementation type facilities, an example of providing advertisements to smokers in a specific person such as an office is provided. (First Embodiment) Fig. 1 is a block diagram showing an advertisement prompting system according to a first embodiment of the present invention. The advertisement presentation system 10 is composed of an advertisement presentation device 20, which is arranged in each smoking area; and an advertisement management server 40, which manages the advertisers presented by these advertisement presentation devices 20. This is an advertisement reminder device 20 arranged in the smoking area A and the smoking area B. The advertisement presentation device 20 and the advertisement management server 40 transmit and receive various materials via the network 60. Here, the network 60 is connected to a plurality of information processing devices via communication circuits, cables, wireless, etc., and includes: Internet, WAN (World Area Network ·· Wide Area Network), and LAN (Local Area Network ·· Area Network) )Wait. FIG. 2 is a block diagram showing the structures of the advertisement presentation device 20 and the advertisement management server 40 shown in FIG. 1, respectively. The advertisement presentation device 20 includes a user interface 22, a control section 28, a data storage section 30, and a communication section 32. The user interface 22 includes a display portion 24 and a loudspeaker 26. The advertisement management server 40 includes: a communication section 42, an advertisement selection section 44, a delivery information memory section 46, a charge 88495 -12-200415533, and a processing σ [Μ8, 3C e-information database T1, advertising content database D2, and installation information data. Coutin 3, and provider information database T4. First, the structure of the advertisement management server 40 will be described. Transaction information database: "Transaction information of advertisements that have been allocated to each advertising reminder device 20. The T1 database T1 is based on each transaction code, and memorizes the provider ID, period, title, and advertisement of the advertisement content. Target consumer types, ^ numbers, etc. The advertisement content database T2 is to make various advertisement contents correspond to internal megaphones! * Think. Provider information database T 4 memorizes the providers of advertisement contents ^ information Provider information database T4 stores the provider ID of each provider, the provider's address, or the contract information such as the method of obtaining advertising fees, contract information such as the method of obtaining advertising fees, etc. ^ Setting information database T3 remembers about The information of the wide mouth lifting device 20 respectively arranged in a plurality of smoking areas. The device information database 3 stores each of the advertisement tips 20, the device ID, information about the function of the device, information about the place where the device is arranged, etc. The so-called about Information on the function of the device, such as the number of display sections 24 or the presence or absence of a loudspeaker ^ included in the wide mouth mention 20, is used to select the & The necessary information about the form of the place. For example, the type of information about the placement site is, for example, the type of recognition of the placement of the advertisement reminder device 0, the location information of the facility, and the characteristics of the people who belong to the facility. Set the information necessary to display the type of advertising content. The device information database T3 stores the information corresponding to the device ID. In the device information database D3, it belongs to the characteristics of the person who configures the facilities of the advertising prompt device 20. The data segment code described below can be used to correspond to the device ID. ', 88495 200415533 Figure 3 shows a part of the data structure of the device information database T3. The device information database T3 has a device column and a facility name Block, facility location information column, and data segment code block. Here, the facility location information can store the address of the facility as shown in the figure, as well as the latitude and longitude of the facility's setting location. The data segment code indicates that it belongs to The characteristics of the person of the facility. The second segment code can be composed of, for example, gender code, age code, and area code. Figure 4 shows the data segment generation. View showing an example of the definition. As shown in Figure 4⑷, gender code for the case Μ represents the "male" gender code represents the "female" as the situation w. In addition, as shown in FIG. 4 (b) *, the table of the age code is 20: "::", the case of the age code of 30 indicates "30 years old", and the age code of the case indicates "40 years old", and the age code A case of 50 means "5Q", and a case of 6G age means "6G or older". As shown, the area code is HO 之 情 沉 # "JL, Occupation" "The strike price is not" Hokkaido ", the case of Ding 0 indicates" "The case of KA indicates" Kanto ", the case of ch indicates the situation of HR 矣+ "Soil" soil ", the case of KS means" Kansai ", the case of CG Γ, '" means "Shikoku", and the case of KY means Kyushu ". For example, when the data segment code is "Μ20ΚΑ", it means that the advertisement reminder device 20 is configured * and the yoke is a 20-year-old male sentence T located in the Kanto area. The facility y—; can easily be used in the poor information database Kuding 1. It can also be a data segment. The code indicates the type of consumers whose main target is 04 ... σ Neigu. Returning to Figure 2, in the advertising camp, Lu Tujie-Gu Cuiba is 40%, and the advertising selection department is based on various regulations. The equipment and transaction information database transmitted by the edge device 20 is selected by the sound test device m. The material library Ding 3 is stored in the advertisement content of the plural 88495 -14- 200415533 stored in the content database 2. Make the content of the equipment ^ ^ display the advertising content. The advertisement selection interface M4 is interpreted by the advertisement content database 2 and the selected advertisement content is selected and transmitted to the corresponding advertisement notification device 20 via the communication 42. The advertisement selection unit 44 is a parent-friendly code that distributes the advertisement content to each of the sounds ^ I and the advertisement prompting device 20, corresponding to the corresponding wide area, and the device ID of σ, such as 20, is recorded in the delivery information.记忆 部 46。 The memory section 46. Fees are charged. ¥ ^ a " The buying processing unit 48 regularly aggregates the allocation of the ad contents that are memorized in the distribution poor memory unit 46, and θ, and transports them to each advertisement according to the configuration of the advertisement content. Provider's charge processing. Known in the advertisement: without device 20, control Qiu 9 R to display the advertisement on the display section 24 when ^ σ 卩 28 is recognized, and play it by the amplifier 26 when the advertisement contains sound resources 悴 Λ and amp Processing of audio information. The display unit 24 is, for example, a display such as a CRT, a liquid crystal (lcd), an organic EL (ELD), and an electropolymerization (PDP). Although not shown, the advertisement prompting device 20 may include a human perception sensor that senses a person approaching its surroundings. At this time, when the human perception sensor senses the person, the control unit 28 transmits the advertisement delivery request together with the device ⑴ of the advertisement presentation device 20 to the advertisement management server 40 via the communication unit W. When the advertisement content is distributed by the advertisement management server 40, the control unit 28 causes the display unit 24 and the loudspeaker 26 to present the advertisement. The control unit "can also temporarily store the advertisement contents distributed by the advertisement management server 40 in the data recalling unit 30. Furthermore, in this embodiment, the advertisement reminder device 20 can also be separately arranged in the smoking area, however It can also be attached to the air cleaner. Also, the air cleaner can use a person's perception sensor. At this time, the signal from the person's perception sensor of the * air cleaner can be input into the advertising prompt device 2 〇 之The control unit 28 is configured. FIG. 5 is a flowchart showing the steps of 88495 -15-200415533 in the advertisement display of the advertisement reminder device 20 of this embodiment. The control unit 28 transmits the advertisement delivery request together with the device ID to the advertisement management. Server 40 (S10). In the advertisement management server 40, the Trw 7 reaches 7. The 4 selection unit 44 uses the device as a package key, and the device information database T3 reads the guide about the corresponding confusion. () Next, the 'advertising selection unit 44 refers to the transaction information database T1 based on the read information about the device', and selects the advertisement content to be presented by the target advertisement presentation device 20 (S12). The advertisement content of the advertisement suggestion device 2 () and the data segment code are the same. In addition, the advertisement selection unit 44 can select, for example, the advertising heart of the money around the facilities of the advertisement presentation device 20 to be arranged. Also, the title of the advertisement selection unit During the period of providing the transaction information, please select the matching advertisement content. Secondly, the advertisement selection unit 44 reads the corresponding advertisement content from the advertisement content database Ding 2 according to the content number of the selected advertisement content. Thus, the advertisement The selection unit 44 considers the characteristics of the smoking area of the advertisement presentation device 20 of the placement target, and selects the advertisement content that the smoker in the facility is likely to have an interest in. The wide mouth k select 44 via the communication unit 42 and the distribution is as above The selected advertisement content is delivered to the target advertisement presentation device 20 (S13). Further, the advertisement selection unit 44 causes the content number of the advertisement content delivered to the advertisement presentation device 2G to correspond to the device ID of the advertisement presentation device 20 as delivery. The information is memorized in the distribution information hole ItS46 (S14). In the target advertisement presentation device 20, the control unit 28 performs distribution to be delivered by the advertisement management server 4 (). In the advertisement, it is prompted to deal with page 24 and PA 26 (⑴). In the advertisement management server, charge processing is performed. (M8 regularly totals the distribution information stored in the distribution information storage section 46. Holes are made to each The charge processing of the advertisement provider (S 1 6). 88495 -16- 200415533 According to this embodiment, the smoker is smoking, and because the smoker has a high probability of right interest, the advertisement content is provided by the advertisement prompting device 2G. (Second implementation mode) / Figure 6 shows the advertisement prompts of the second implementation mode of the present invention in detail, respectively. Block diagram of the composition of the ad management server hook. In this embodiment mode, the advertisement prompting device 20 further includes an input section 34 as a user interface 22 in addition to the structure described with reference to FIG. 2 in the first embodiment. The input unit 34 is, for example, a pointing device such as a thoron, a trackball, a touchpad, a tablet, a keyboard, a touch panel, etc., and can input a device from a second user. In addition, in this embodiment, the advertising management server is 40. In addition to the structure described with reference to FIG. 2 in the first embodiment, it further includes a response receiving unit 50 and a response memory unit. In the first embodiment, the constituent elements described with reference to FIG. 1 and FIG. 2 are labeled with the same symbols, and descriptions are omitted as appropriate. Take FIG. 7 as an example of the advertisement prompting device 2q showing the steps of presenting advertisements in this embodiment. Private image. First, in the advertisement presentation device 20, the control section 28 displays the titles of the plurality of advertisement contents on the display section 24 as an initial state (S20). At this time, the 'advertising selection section' may be based on the information of the target advertisement presentation device. Select the plurality of advertisement contents prompted by the title. Control—two inputs 邛 34, which handles the selection from the advertisement that the user wants to view (S22). Second, the control section 28 distributes the advertisement through the communication section 32. , :: The important person, together with the content number of the advertisement content selected by the user, is sent to the advertisement management server 40 (S24). 88495 -17- 200415533 In the advertisement management server 40, 44 advertisement selection sections The content number transmitted by the advertisement reminder setting 20 is read from the advertisement content database and matches = advertisement content (S26). Next, the advertisement selection section 44 distributes the advertisement content to the advertisement reminder device 20 through the communication section 42 ( S28). The advertisement selection part makes the content number of the advertisement content delivered to the advertisement delivery device 20 correspond to the device ID of the advertisement delivery device 20, and stores it as the delivery information in the delivery information storage section 46 (S30). In the advertisement presentation device 20, the control unit 28 performs a process of presenting the advertisement contents distributed by the advertisement management server 40 to the display unit and the speaker 26 (S32). At the advertisement management server 40, the charge processing unit μ Periodically aggregate the distribution information stored in the distribution information storage unit 46, and perform charging processing (S34) to each supplier. In the above processing, in step 24 ,: ^ Canton 1 prompts the device 20 to specify the selected advertisement The content of the content is stored at this address. At this time, in step 26 and step 28, the advertisement content is downloaded from the designated address, and in step 32, the browser prompts the advertisement content .: So, the smoker In smoking, in the advertisement of the smoker's own choice, Gu Cuo was promoted by the advertisement tip, and only 20 was set, so the smoker can spend it meaningfully.

吸煙中的時間。又,益& & π , L 稭由使吸煙者自發性地操作輸入部3 4 ,可引出吸煙者之注意吏盆 從共對贗告更具有興趣。甚而, 於廣告提示裝置2〇,廣主營 /、口&理伺服态40係配送吸煙者所選 擇之廣告至廣告提示狀罢on , „ '、 衣置20,由於該配送資訊記憶於配送 貧訊記憶部46,故可藉由定期人 符田疋期。计配迗資訊記憶部46,而 得知各廣告之閱覽狀況。藉 精此,廣告k供者可掌握自己的 廣告被閱覽的程度。收螫飧艰加 、免°卩4 8按照記憶於配送資訊記 憶部46之配送資訊,推 、 、 進仃向廣告提供者之收費處理,故廣 88495 •18- 200415533 告提供者可按照自己的廣告的閱覽量,支付廣告費用。— 圖8係表示本實施型態之廣告提示裝置2〇提示廣告之步 =之其他例之流程圖。在此,廣告提示裝置2〇所提二之二 口為包含關於該廣告之問卷者。對於廣告提供者而言,收 集關於自己的產品或服務之消費者之意見甚為重要。因此 ’先前,—各公司係採取各種方法,或以抽獎而提供禮物給 問卷回合者,或提供贈品等。於本實施型態,原本就在吸 煙中無事可做的狀態下,催促吸煙者回答問卷,故可容易 回收來自消費者的問卷。 於廣告提示裝置20,控制部28經由通信部32,傳送廣告 -要求至廣告管理伺服器4〇(§4〇)。於廣告管理伺服器 止,告選擇部44由廣告内容資料庫T2讀取送信至對象之廣 k示農置20之廣告内谷(§42)。廣告選擇部44亦可與第一 實施型態中參考圖5所說明者同樣,而選擇傳送至對象之廣 =提不衣置20之廣告内容’又’本實施型態中,亦可與參 考圖7所σ兒明者同樣,根據使用者之指定,選擇送信至對象 ,廣告提示裝置20之廣告内容。其次,廣告選擇部料配送 讀取之廣告内容至廣告提示裝置2〇 (S44)。廣告選擇部44 使配送至廣告提示裝置2〇之廣告内容之内容號碼,對應該 廣告提示裝置20之裝置ID,而作為配送資訊記憶於配送資 Λ。己隐。卩46 (S5 2)。於廣告提示裝置2〇,控制部28係進行將 由廣〇 s理伺服夯40所配送之廣告内容,提示給顯示部24 及擴音器26之處理(S46)。在此,所提示之廣告内容包含問 卷使用者利用輸入部34,輸入對於藉由顯示部24及擴音 88495 -19- 200415533 器2 6所k示之問卷之回答。控制部2 8受理由使用者所輸入 之對於問卷的回答(S48)。控制部28經由通信部32,將對於 問卷之回合傳送至廣告管理伺服器4〇 (s5〇)。於廣告管理伺 服态40,回合叉理部5〇係於回答記憶部以記憶對於問卷之 回答(S54)。 右如此,吸煙者於吸煙中,廣告内容係藉由廣告提示裝 置而提示,故吸煙者可有意義地渡過吸煙中的時間。^ ,糟由使吸煙者輸入對於問卷之回答,引出吸煙者之注意 可使其對於廣告更有興趣。甚而,可獲得來自吸煙者對 於問卷之回答,故廣告提供者可掌握消費者之需求。 。,圖9所示,廣告提示裝置20可進一步包含印刷部3< 廣告提不裝置20可印刷廣告内容或優待券等折扣券,提 供給閱覽廣告的人。圖10係表示藉由廣告提示裝置2〇之廣 告之提示及印刷處理之步驟之流程圖。 一 首先,與第一實施型態中參考圖5及本 1與圖8所說明者同樣,廣告提示裝置2〇傳送廣告配送要 1告管理伺服㈣⑽),廣告㈣伺服㈣讀取廣告 2)。其次,廣告管理伺服器40配送廣告内容至廣告: 告管(S64),於廣告提不褒置2Q提示該廣告(S66)。) =伺服㈣記憶配送至Μ提示裝置2q之廣 配免資訊(S74)。 用^告提示w控制部28受理印刷之指示⑽^ 右欲印刷廣告内容之内容或優待券等折扣 ’由輸入部34進行印刷之指示。若有刀、月, 1剩彳日不,控制部\ 88495 -20- 200415533 藉由印刷部36印刷優待券(S70)。其次,控制部28經由通作 部32,將印刷處理結束通知傳送至廣告管理伺服器(s79) 。於廣告管理伺服器40,回答受理部50係於回答記憶部^ 記憶輸出記錄(S76)。 若如此,使用者可當場印刷提示於廣告提示裝置2〇之廣 告。若僅對於使用者提示廣告,即使使用者對廣告具有興 趣,亦可能忘記,無法提高廣告提供之實效性。根據本實 施型態,廣告提示裝置20具有印刷部36,因此可印刷使2 者具有興趣之廣告内容,故可提高廣告之實效性。又,若 賦予閱覽廣告提示裝置20之廣告之使用者優待券等折扣券 ,可期待提升吸煙者之廣告提示裝置2〇之利用率。甚而, 於廣告管理伺服器40側,可獲得藉由使用者之印刷處理之 狀恶’故廣告提供者可掌握消費者的興趣。 (第三實施型態) 圖11係表示本發明之第三實施型態之廣告提示系統1〇之 區塊圖。本實施型態與第一及第二實施型態之相異點在於 ,廣告提示系統10包含設施内廣告管理伺服器7〇,其係於 各設施,管理配送至各設施内所包含之吸煙區之廣告内容 者。設施内廣告管理伺服器70仲介設施内之廣告提示裝置 20與廣告管理伺服器4〇之間之資料的授受。設施内廣告管 理^司服器7 0經由設施内網路6 Q a,連接於該設施内之廣告提 不裝置20,並藉由設施外網路6〇b,連接於廣告管理伺服器 ,於本貫施型恶,冑告提示$置2〇及I告管理祠服器利 係包含與第-及第二實施型態中,參考圖2、圖6、及圖9 88495 -21 - 200415533 所說明者同樣的構成要素。 —Smoking time. In addition, the benefits π and L allow the smoker to operate the input unit 3 4 spontaneously, which can draw the attention of smokers. The public are more interested in obituaries. Furthermore, in the advertisement prompting device 20, Guangzhuying /, Mouth & Logic Server 40 is delivering the advertisement selected by the smoker to the advertisement reminder, "', clothing 20, because the delivery information is stored in the delivery The poor information memory section 46 can be obtained by the regular person Fu Tianji period. The information information memory section 46 is allocated to learn the viewing status of each advertisement. With this in mind, the advertisement supplier can grasp the status of the advertisement being viewed. The degree of collection is difficult to add and free. 4 8 According to the distribution information stored in the distribution information storage section 46, push, enter, and charge to the advertising provider, so 88485 • 18- 200415533 View the amount of your own advertisements and pay the advertising costs.-Figure 8 is a flowchart showing other examples of the steps of advertising the advertisement prompting device 20 in this implementation type = Here, two of the two mentioned in the advertising reminding device 20 The second is a questionnaire that contains a questionnaire about the advertisement. It is very important for the advertisement provider to collect the opinions of consumers about their products or services. Therefore, 'previously, — companies have adopted various methods, Give gifts to the questionnaire rounds, or provide gifts, etc. In this implementation mode, the smokers are urged to answer the questionnaire when there is nothing to do during smoking, so the questionnaires from consumers can be easily collected. 20, the control unit 28 transmits the advertisement-request to the advertisement management server 40 (§4〇) via the communication unit 32. At the advertisement management server, the notification selection unit 44 reads the message sent from the advertisement content database T2 to the target The advertisement can be shown in the advertisement valley (§42) of the farming unit 20. The advertisement selection unit 44 can also be selected to be transmitted to the target audience in the same manner as described in the first embodiment with reference to FIG. In the present embodiment, the content of the advertisement can also be the same as the one shown in FIG. 7 and according to the designation of the user, the advertisement content to be sent to the object and the advertisement prompting device 20 is selected. The read advertisement content is transmitted to the advertisement presentation device 20 (S44). The advertisement selection unit 44 causes the content number of the advertisement content delivered to the advertisement presentation device 20 to correspond to the device ID of the advertisement presentation device 20, and stores it as the delivery information memory. Distribution information Λ. Hidden. 卩 46 (S5 2). In the advertisement prompting device 20, the control unit 28 carries out the advertisement content delivered by the servo server 40 to the display unit 24 and the loudspeaker 26. (S46). Here, the presented advertisement content includes the questionnaire user using the input section 34 to input a response to the questionnaire shown by the display section 24 and the loudspeaker 88495 -19- 200415533 device 26. Control The unit 28 accepts the answer to the questionnaire input by the user (S48). The control unit 28 transmits the round of the questionnaire to the advertisement management server 40 (s50) via the communication unit 32. In the advertisement management server state 40 The round splitting unit 50 is connected to the answer memory unit to memorize the answer to the questionnaire (S54). On the right, the smoker is smoking, and the advertisement content is presented by the advertisement prompting device, so the smoker can spend the time in smoking meaningfully. ^ By the way, making smokers enter answers to questionnaires and drawing the attention of smokers can make them more interested in advertising. Furthermore, the answers from the smokers to the questionnaire can be obtained, so the advertisement provider can grasp the needs of consumers. . As shown in FIG. 9, the advertisement prompting device 20 may further include a printing section 3 < the advertisement promotion device 20 may print discount coupons such as advertisement contents or coupons, and provide the advertisement viewing person. Fig. 10 is a flowchart showing the steps of advertisement presentation and printing processing by the advertisement presentation device 20. First, as described in the first embodiment with reference to FIGS. 5 and 1 and FIG. 8, the advertisement prompting device 20 transmits an advertisement delivery request to the management server ㈣⑽), and the advertisement ㈣ server ㈣ reads the advertisement 2). Secondly, the advertisement management server 40 delivers the advertisement content to the advertisement: report (S64), and prompts the advertisement by placing 2Q in the advertisement mentioning (S66). ) = Servo㈣memory distribution and exemption information delivered to M prompt device 2q (S74). The ^ notification prompts the control section 28 to accept the instruction for printing ⑽ ^ The instruction to print the contents of the advertising content or coupons, etc. is printed on the input section 34. If there is a knife, a month, and the next day is left, the control section \ 88495 -20- 200415533 prints the coupon through the printing section 36 (S70). Next, the control unit 28 transmits a notification of the end of the printing process to the advertisement management server via the common unit 32 (s79). In the advertisement management server 40, the answer accepting unit 50 is connected to the answer memory unit ^ to memorize the output record (S76). If so, the user may print a notice on the spot on the advertisement reminding device 20 on the spot. If the advertisement is only presented to the user, even if the user is interested in the advertisement, he may forget that the effectiveness of the advertisement cannot be improved. According to this embodiment, the advertisement presentation device 20 has a printing section 36, so that it is possible to print advertisement contents that are of interest to both of them, thereby improving the effectiveness of the advertisement. Further, if discount coupons such as coupons are given to users who read advertisements of the advertisement presentation device 20, it is expected that the utilization rate of the advertisement presentation device 20 of smokers can be improved. Furthermore, on the side of the advertisement management server 40, it is possible to obtain the status of the user through the printing process so that the advertisement provider can grasp the interest of the consumer. (Third Embodiment) Fig. 11 is a block diagram showing an advertisement prompting system 10 according to a third embodiment of the present invention. The difference between this embodiment and the first and second embodiments is that the advertisement reminder system 10 includes an in-facility advertisement management server 70, which is attached to each facility and manages delivery to smoking areas included in each facility. The content of the ad. The advertisement management server 70 in the facility mediates the transfer of information between the advertisement notification device 20 in the facility and the advertisement management server 40. In-facility advertising management server 70 is connected to the advertising promotion device 20 in the facility via the intra-facility network 6 Q a, and connected to the ad management server through the extra-facility network 60b. This type of evil is always implemented, and the obituary reminds you to set up the management system of the temple server and include the second and second implementation modes. Refer to Figure 2, Figure 6, and Figure 9 88495 -21-200415533. The explainer has the same constituent elements. —

例如··設施〗㊆合冬古成邮广A 已3 3有吸煙區Α及吸煙區6之 。各吸煙區所配^ 己置之廣告如不裝置2〇之構 服器40之構成係盥第一者 ”。吕埋切 -,士 及弟一貫施型態令所說明之廣告提 不衣置20及廣告管理伺服器4〇 八 u俅敌在此省略說明。又 ,設施内廣告管理伺服器7〇 ^ ^ ^ ^ ^ 」匕3 -廣告官理伺服器40同 樣之構成要素。於設施内廣告管理伺服器 料庫T3記憶關於包含於 貝: ^ lL , τ , 〕口扛不裝置20之資訊 。/ ° :廣告提示裝置20配置於對象設施内之不同 樓層之情況,裝置資^{:备判_ $ 庫可使以資料段代碼表示之 屬於各樓層之人之特性,對 丁應忒置1D而纪憶。設施内廣告 管理伺服器70係由瘩主其,田八 ^ 4 〇 &理伺服器40,定期接收使該設施 内之廣告提示裝置20提示 一 廣σ円谷及该廣告内容之交易 資訊’記憶於廣告内容資料 H Tt犀12及父易資訊資料庫Τ1。再 者’設施内廣告管理伺服哭 - °σ 70亦了不具有收費處理部48及 k供者為訊資料庫Τ 4,此蓉其?田1丄由 寺g理可由廣告管理伺服器40統 一進行。 於δ又細;内廣告營採A gg σσ ° 為7〇 ’备廣告選擇部44接受來自 設施内之廣告提示步罢你 一 、置〇之廣告配送要求時,將根據該廣 告提示裝置20之裝置ID,夂Μ 少亏叹%内廣告管理伺服器7〇之 裝置賓訊資料庫丁 3及交县次次 易貝afl -貝料庫Τ 1,由廣告内容資料 庫T2所記憶之複數廣告内 ^ ^ ^ 門谷中,遠擇使該裝置顯示之廣告 内容。廣告選擇部44由声生如—一,丨士 由廣。内谷貢料庫Τ2讀取所選擇之廣 告内容,經由通作都、、, 。Ρ 2傳迗至對應之廣告提示裝置20。廣 88495 -22- 200415533 p擇部44使配送至各廣告提示裝㈣之廣^容之交爲 ^碼’對應符合之廣告提示裝置2kmD而記憶於配送 Η §己憶部46。記憶於各設施内廣Μ理伺服㈣之配送 貝^己憶部46之配送資訊經由設施外網路6〇b,定期地送信 至廣告管理伺服器40 ’記憶於廣告管理伺服器40之配送資 訊記憶部46。 、斤迟若於各设施设置设施内廣告管理伺服器7〇 ,可與設施内之廣告提示裝置20迅速進行資料之授受,流 暢地進行廣告配送處理。 (第四實施型態) 圖1日2係表示本發明之第四實施型態之廣告提示系統此 廣告提示裝置2G之構成之區塊圖。於本實施型態、,廣告提 ^置2G具有複數提示單元78,其係、分別包含使用者介面 22^感測器8〇者。此等複數提示單元78係分散配置於工個吸 煙區内。感測|§ 80為例如:人感知感測器,設置於各提示 單元:8之顯示部24附近。控制部28接受來自各感測器8〇之 感^信號。藉此,控制部28可檢測吸煙者停留於何處之提 不早7〇78。廣告提示裝置2〇之型態亦可為僅顯示廣告内容 ,於感測器80感知到人之提示單元78之顯示部μ,然而, 亦可為於吸煙區之入口等另外設置感測器,吸煙區有人時 ,全部之提示單元78之顯示部24均顯示廣告内容者。可 又,控制部28可於複數提示單元78之各顯示部24,顯示 相異之廣告内容以作為初期狀態。若如此,吸煙者可於: 己有興趣之廣告内容所提示之提示單元Μ前吸煙,閱覽有 88495 -23 - 200415533 興趣的廣告内容。又,廣告提供者可使吸煙者更具有興越 而閱覽廣告。此時,控制部28可使來自各提示單元78之威 測器80之感知信號,對應顯示於顯示部24之廣告内容之種 類而取得。控制部28經由通信部32及網路60,傳送藉此取 得之廣告内容之種類與感知信號之相關資訊至廣告管理伺 服器40。 圖1 3係表不本貫施型遙之廣告提不糸統1 〇之廣告管理伺 服器40之構成之區塊圖。於本實施型態,廣告管理伺服器 4〇除了第一實施型態中之圖2所示之廣告管理伺服器4〇之 構成以外,並進一步包含閱覽狀況檢出部82。閱覽狀況檢 出部82係經由網路及通信部42,由各廣告提示裝置2〇接收 廣告内容之種類與感知信號之相關資訊。閱覽狀況檢出部 82將此相關資訊記憶於配送資訊記憶部46。 圖1 4為本貫施型態之配送資訊記憶部4 6之資料構造之一 部分之示意圖。配送資訊記憶部46包含··裝置1〇攔、内容 號碼攔、提示時間(h)攔、被閱覽時間(11)攔、及比例(%)攔 。例如··於裝置ID為「〇〇〇〇〇1」之廣告提示裝置20,内 容號碼為「ab2」之廣告内容被提示之時間為2小時,該廣 告内容藉由吸煙者而被閱覽之被閱覽時間為1·2小時,被閱 覽時間相對於提示時間之比例為60%。被閱覽時間可由相 關資訊算出。 根據本實施型態,吸煙者於吸煙中,由於提示複數廣告 内容’故吸煙者可閱讀更具有興趣之廣告内容,可有意義 地渡過吸煙中的時間。又,於各顯示部2 4設置感測器8 〇, 88495 -24- 200415533 故可革握吸煙者之廣告 ,^ ^ ^ 之閱覽狀況,廣告提供者可# 知蝻費者的反應。 ,根據實施型態說明本發明。熟知本技藝之人士應 理解本實施型態為例示,可進行各種應用。 例如:廣告選擇部44可按昭 …、對象之廣告提示裝置20提示 廣告之時間或季節,選擇配送 ^主贋告提示裝置20之廣告。 又,亦可參考配置各廣告提示梦 促τ衣置20之吸煙區所設置之設 施之日程資訊,選擇配送至廣业_ — 1千王赝口徒不裝置2〇之廣告。 甚而’廣告提示裝置20可包令敌;Pm m + 3取侍使用者之識別資訊之 手段’廣告管理伺服器4 〇可向今#批啡丄 二 服的刊」匕3 5己憶對應使用者之識別資 訊之使用者資訊之手段。此時,廣告管理伺服器4〇可參考 使用者資訊’選擇該使用者具有興趣之可能性高之廣告内For example, · facilities: ㊆Hedong Gucheng Youguang A has 3 of 3 smoking areas A and 6 smoking areas. ^ The advertisements provided in each smoking area are the first to be equipped with the structure of the 40's uniforming device 40. "Lu Buqian-, the scholars and brothers have always applied the type of advertisements described in the order. 20 and the ad management server 408 are not described here. In addition, the ad management server 70 in the facility is 70 ^ ^ ^ ^ ^ "3-the same element as the ad management server 40. The advertisement management server in the facility T3 stores information about the content contained in the shell: ^ lL, τ,] 扛 can not carry the device 20 information. / °: When the advertising reminder device 20 is arranged on different floors in the target facility, the device information ^ {: stand by_ $ library can make the characteristics of the people belonging to each floor represented by the data segment code, and set Ding Ying 1D And Ji Yi. The advertising management server 70 in the facility is hosted by the owner, Tian Ya ^ 4 0 & management server 40, which periodically receives the advertisement prompting device 20 in the facility to prompt the transaction information of a wide σ 円 valley and the advertising content 'memory In the advertisement content data H Tt rhino 12 and the parent information database T1. Furthermore, the advertising management server in the facility cries-° σ70, and it does not have a charge processing section 48 and the supplier is the news database T 4, which is it? The field management is performed by the advertisement management server 40 in a unified manner. Δ is fine; the internal advertising camp adopts A gg σσ ° is 70. The advertisement selection section 44 accepts the advertisement prompts from the facility. When the advertisement delivery request is set to 0, it will be based on the advertisement prompt device 20 Device ID, 夂 Μ 亏 叹 %% of the device guest information database Ding 3 of the advertising management server 70 and Jiaoxian Cici Yibei afl-shell material database T1, a plurality of advertisements memorized by the advertisement content database T2 Inside ^ ^ ^ In Mengu, choose the advertising content to make the device display. The advertisement selection section 44 is made up of sounds like one, and people from wide. Neigu tribute library T2 reads the selected advertising content, through Tong Zuo Du, ...,. P 2 is transmitted to the corresponding advertisement prompting device 20.广 88495 -22- 200415533 The p-selection unit 44 makes the delivery to each advertisement reminder device ^ the intersection of content and ^ code 'corresponds to the corresponding advertisement reminder device 2kmD and is memorized in the delivery device. The distribution information stored in the wide-ranging management server of each facility is stored in each facility. The distribution information of the self-reporting unit 46 is periodically sent to the advertisement management server 40 via the external network 60b. The storage information is stored in the advertisement management server 40.记忆 部 46。 The memory section 46. If you set up an in-facility advertising management server 70 at each facility, you can quickly send and receive information with the advertising prompting device 20 in the facility, and smoothly perform advertising distribution processing. (Fourth embodiment) Fig. 1 and 2 are block diagrams showing the structure of the advertisement presenting device 2G of the advertisement presenting system of the fourth embodiment of the present invention. In this embodiment, the advertisement promotion device 2G has a plurality of prompting units 78, which respectively include a user interface 22 and a sensor 80. These plural prompting units 78 are distributed in the smoking areas. Sensing | § 80 is, for example, a human perception sensor, which is disposed near the display portion 24 of each prompting unit: 8. The control unit 28 receives a sensor signal from each sensor 80. With this, the control unit 28 can detect where the smoker stays no later than 7078. The type of the advertisement prompting device 20 may also display only the advertisement content, and the display unit μ of the human prompting unit 78 is sensed by the sensor 80. However, a separate sensor may be provided for the entrance of the smoking area, etc. When there is a person in the smoking area, the display portion 24 of all the prompting units 78 displays the advertisement content. Alternatively, the control unit 28 may display different advertisement contents on each display unit 24 of the plurality of presentation units 78 as an initial state. If so, the smoker can smoke in front of the reminding unit M suggested by the advertisement content that he is interested in, and view the advertisement content that has 88495 -23-200415533 interest. In addition, the advertisement provider can make smokers more interested in viewing advertisements. At this time, the control section 28 can obtain the sensing signal from the detector 80 of each presentation unit 78 corresponding to the type of advertisement content displayed on the display section 24. The control unit 28 transmits information related to the type of the advertisement content and the perceptual signal obtained through the communication unit 32 and the network 60 to the advertisement management server 40. Fig. 13 is a block diagram showing the composition of the advertisement management server 40, which is a conventional advertisement promotion system. In this embodiment, the advertisement management server 40 includes a viewing status detection unit 82 in addition to the configuration of the advertisement management server 40 shown in FIG. 2 in the first embodiment. The viewing status detection unit 82 receives information about the type of the advertisement content and the perceptual signal from each advertisement presentation device 20 via the network and communication unit 42. The viewing status detection section 82 stores this related information in the delivery information storage section 46. Figure 14 is a schematic diagram of a part of the data structure of the distribution information storage unit 46 of the present implementation type. The delivery information storage unit 46 includes a device 10 block, a content number block, a reminder time (h) block, a viewed time (11) block, and a percentage (%) block. For example, in the advertisement prompting device 20 with a device ID of "〇〇〇〇〇〇1", the advertisement content with the content number "ab2" is displayed for 2 hours, and the advertisement content is viewed by a smoker. The viewing time is 1.2 hours, and the ratio of the viewed time to the presentation time is 60%. The viewing time can be calculated from related information. According to this embodiment mode, since the smoker presents a plurality of advertisement contents while smoking, the smoker can read the advertisement contents with more interest, and can spend the time in smoking meaningfully. In addition, a sensor 8 0, 88495 -24- 200415533 is provided on each display section 24, so the advertisement status of the smoker can be grasped, and the advertisement provider can # know the consumer's response. The invention will be described based on the embodiment. Those skilled in the art should understand that this embodiment is an example and can be used for various applications. For example, the advertisement selection unit 44 may select the delivery time of the advertisement advertisement device 20 according to the time and season of the advertisement advertisement device 20 of the target. In addition, you can also refer to the schedule information of the facilities that are set in the smoking area of each advertisement reminder dream promotion τ clothing 20, and choose to deliver to Guangye _ — 1 thousand kings of mouth who do not install 20 advertisements. Even the 'advertising prompting device 20 can include enemies; Pm m + 3 means to serve the user's identification information' ad management server 4 〇 To this day # batch brown 丄 two servings of the journal "Dagger 3 5 Ji Yi corresponding use Means of identifying user information by user. At this time, the advertisement management server 40 may refer to the user information ’to select an advertisement with a high probability that the user has interest.

容,並配送至廣告提示裝置2〇。又,廣A 價舌扼不糸統I 〇可對 應使用者之識別資訊,記憶使用者之廣告内容之閱覽狀況 。如此所記憶之廣告内容之閱覽狀況可作為後續選擇提示 給該使用者之廣告内容時之參考H若可掌握各使用 者之閱覽狀況’可精確選擇使用者具有興趣之可能性高之 廣告内容。又,亦可按照廣告内容之閱覽狀況,賦予:用 者點數,並進行將點數還原之某些兒換。‘ ^ _ 如此,糟由賦予 使用者點數,可提高使用者閱覽廣告的動擔 I# 初铖,可期待廣告 配送之實效性的提高。 〃 實施型態中係以吸煙區為例進行說明,紗& 丄 必而,本發明之 廣告提示系統並未限定於吸煙區,得適用於λ %人所停留之等 候室或休息室等各種設施。 88495 -25 - 200415533 用品之廣告内容。又,將廣告提示裝置2〇配置於車站之等 候室之情況,亦可選擇關於該車站週邊之觀光資訊之廣告 内容。 ”口 甚而,以上之貫施型態中係 所屬之設施之吸煙區為例進行 提示系統並未限定於特定人所 停留於該設施之人之特性之設 20配置於醫院之等候室之吸煙 以設置於辦公室等,特定又 說明,然而,本發明之廣告 屬之設施,可適用於能掌握 施。例如··將廣告提示裝置 區之情況,可選擇關於健康 於第四實施型態,廣告提示裝置20附設於桌型之空氣清 淨器之情況,當桌子之周圍聚集複數吸煙者時,可適當分 散設置複數提示單元78,以使分別之吸煙者即使閱覽各: 示部2 4亦不覺得無聊。 再者,於第四實施型態係說明,廣告提示裝置2〇之各提 示單元78為包含感測器8〇之構成,然而,各提示單元乃亦 可為不包含感測器80之構成。此種情況,控制部28亦可於 各顯不部24顯示相異之廣告内容以作為初期狀態。藉此, 吸煙者可於自己有興趣之廣告内容所顯示之顯示部以週邊 吸煙,廣告提供者可使吸煙者更具有興趣而閱覽廣告。 又,亦可於吸煙區設置集客感測器,其係掌握各吸煙區 之吸煙者之停留狀態者。此時,廣告選擇部扨係按照吸煙 者之停留狀態,選擇各廣告提示裝置20所提示之廣告。集 客感測器可使用例如:第四實施型態中,設置於各提示單 儿78之感測器80。此時,廣告選擇部料係配合各吸煙區之 吸煙者之閱覽狀況,進行將提示被閱覽比例低之廣告内容 88495 -26- 之提示單元78之廣告内 容之卢搜 ,刀換為被閱覽比例高之膚i肉 -之處理。此切換處理亦可於各 之廣。内 制部28進行。 “ σ棱不衣置20,藉由控 主总理相於以上之貫施型態所說明之廣告提示裝置20及膚 ::”係為以網路6。連接之構成,然“ 不U2〇及廣告管理飼服器 f 4 内而構成。又,趑库4 狨此丌了包含於1個裝置 .、 將廣0提示裝置20及廣告管理伺服哭40之 各構成要素之機能進行各 。。 Γ 廣告内容資料庫丁2亦可包含於各廣告提供 之伺服态而構成,此時,廣止管 ’、 、 于飧。吕理伺服态40可通知廣告 不、對象之廣告内容之保存處之URL等之位址,以 便使其存取該位址之飼服器。 [產業上之利用可能性] 根據以上說明之本發明,可於人所停留之區域,提伊該 區域之利用者可具有興趣而閱覽之廣告。根據本發明,對 於人所停留之區域提供廣告之廣告提供者可掌握自己的廣 告的閱覽狀況而提供廣告。 【圖式簡單說明】 上述目的及其他目的、特徵、及優點可藉由以上所述之 適合之實施型態,及其所附隨之以下圖式而明瞭。 圖1係表示本發明之第一實施型態之廣告提示系統之區 塊圖。 圖2係分別5羊細表示圖1所示之廣告提示裝置及廣告管理 伺服器之構成之區塊圖。 88495 -27- 200415533 圖3為裝置資訊資料庫之資料構造之一部分之示意圖。 圖4(a)〜(c)為資料段代碼之定義之一例之示意圖。 圖5係表示第一實施型態之廣告提示裝置之提示廣告之 步驟之流程圖。 圖6係分別詳細表示本發明之第二實施型態之廣告提示 系統之廣告提示裝置及廣告管理伺服器之構成之區塊圖。 圖7係表示第二實施型態之廣告提示裝置之提示廣告之 步驟之一例之流程圖。 圖8係表示第二實施型態之廣告提示裝置之提示廣告之 步驟之其他例之流程圖。 圖9係表示第二實施型態之廣告提示裝置之其他例之區 塊圖。 圖10係表示藉由圖9所示之廣告提示裝置之廣告之提示 及印刷處理之步驟之流程圖。 圖11係表示本發明之第三實施型態之廣告提示系統之區 塊圖。 圖1 2係表示本發明之第四實施型態之廣告提示系統之廣 告提示裝置構成之區塊圖。 圖1 3係表示本發明之第四實施型態之廣告提示系統之廣 告管理伺服器之構成之區塊圖。 圖1 4為本發明之第四實施型態之配送資訊記憶部之資料 構造之一部分之示意圖。 88495 -28- 200415533 【圖式代表符號說明】 1 設施 10 廣告提示系統 20 廣告提示裝置 2 2 使用者介面 2 4 顯示部 26 擴音器 28 控制部 3 0 資料記憶部 32 通信部 34 輸入部 36 印刷部 40 廣告管理伺服器 42 通信部 44 廣告選擇部 46 配送資訊記憶部 48 收費處理部 50 回答受理部 52 回答記憶部 60 網路 60a 設施内網路 60b 設施外網路 70 設施内廣告管理伺服器 78 提示單元 -29- 88495 200415533 80 感測器 82 閱覽狀況檢出部 A、B 吸煙區 T1 交易資訊資料庫 T2 廣告内容資料庫 T3 裝置資訊資料庫 T4 提供者資訊資料庫 -30- 88495Content and deliver it to the advertising reminder device 20. In addition, the wide-ranging price tag can not correspond to the user's identification information and memorize the viewing status of the user's advertising content. The memorized viewing status of the advertising content can be used as a reference for subsequent selection of the advertising content to the user. If the viewing status of each user can be grasped ', it is possible to accurately select the advertising content that is highly likely to be of interest to the user. In addition, according to the viewing status of the advertisement content, user points can be given, and certain points can be exchanged to restore the points. ‘^ _ In this way, users are given points to increase the motivation for users to view advertisements. I # At first, it is expected that the effectiveness of advertisement distribution will be improved. 〃 In the implementation type, the smoking area is taken as an example. The yarn & 丄 must, the advertising reminder system of the present invention is not limited to the smoking area, and can be applied to various waiting rooms or lounges where λ% people stay. facility. 88495 -25-200415533 Advertising content of supplies. When the advertisement presentation device 20 is arranged in a waiting room of a station, it is also possible to select an advertisement content regarding sightseeing information around the station. Even more, the above-mentioned implementation mode is the smoking area of the facility to which the system belongs as an example. The reminder system is not limited to the characteristics of the person who stays at the facility. 20 The smoking in the waiting room of the hospital It is installed in an office, etc., and it is specifically explained. However, the advertising facility of the present invention can be applied to grasp the application. For example, when the advertisement is displayed in the device area, you can choose the fourth implementation type regarding health and advertisement. In the case where the device 20 is attached to a table-type air cleaner, when plural smokers gather around the table, a plurality of prompting units 78 may be appropriately dispersed so that the respective smokers will not feel bored even if they read each of the sections: 2 and 4 In addition, in the fourth embodiment, it is explained that each of the presenting units 78 of the advertisement presenting device 20 has a structure including the sensor 80, however, each of the presenting units may also have a structure not including the sensor 80. In this case, the control section 28 can also display different advertisement contents on the display sections 24 as an initial state. In this way, the smoker can display the advertisement contents that he is interested in. The display section smokes around, and the advertisement provider can make the smoker more interested to read the advertisement. In addition, a visitor sensor can be set in the smoking area, which is to grasp the staying status of the smokers in each smoking area. At this time, The advertisement selection unit is to select the advertisements presented by the advertisement reminding devices 20 according to the staying status of the smoker. For example, in the fourth embodiment, the sensor 80 can be used as the sensor 80 provided in each reminder list 78 At this time, the advertisement selection department is based on the reading status of smokers in each smoking area, and performs a search of the advertisement content of the reminder unit 78 that reminds the advertisement content that is viewed at a low proportion 88495 -26-. The knife is changed to be viewed. The processing of skin-meat with a high proportion. This switching process can also be performed in a wide range. The internal department 28 is performed. "Σ edge is not set 20, as explained by the prime minister controlling the prime minister in the same manner as described above. The advertisement prompting device 20 and the skin :: "are configured by being connected to the network 6. However," the advertisement prompting device 20 and the advertisement management feeder f 4 are not included. In addition, the library 4 includes the functions of each component included in the single device, the notification device 20 and the advertisement management server 40. . Γ The advertisement content database Ding 2 can also be constructed by including the servo status provided by each advertisement. At this time, the wide control ′,, and Yu 飧. The Lüli servo state 40 can notify the address of the advertisement, the URL of the storage place of the advertisement content of the target, etc., so that it can access the feeder of the address. [Industrial Applicability] According to the invention described above, in the area where a person stays, the user in that area can read the advertisement with interest. According to the present invention, an advertisement provider who provides advertisements in the area where a person stays can grasp the viewing status of his advertisements and provide advertisements. [Brief description of the drawings] The above-mentioned objects and other objects, features, and advantages can be made clear by the suitable implementation modes described above and the accompanying drawings. Fig. 1 is a block diagram showing an advertisement prompting system according to a first embodiment of the present invention. Fig. 2 is a block diagram showing the structure of the advertisement prompting device and the advertisement management server shown in Fig. 5 respectively. 88495 -27- 200415533 Figure 3 is a schematic diagram of a part of the data structure of the device information database. Figures 4 (a) ~ (c) are schematic diagrams of an example of the definition of the data segment code. Fig. 5 is a flowchart showing the steps of presenting advertisements by the advertisement presenting device of the first embodiment. FIG. 6 is a block diagram showing the structure of an advertisement presentation device and an advertisement management server of the advertisement presentation system of the second embodiment of the present invention in detail. Fig. 7 is a flowchart showing an example of the steps of presenting advertisements by the advertisement presenting device of the second embodiment. Fig. 8 is a flowchart showing another example of the steps of presenting advertisements by the advertisement presenting device of the second embodiment. Fig. 9 is a block diagram showing another example of the advertisement presentation device of the second embodiment. Fig. 10 is a flowchart showing the steps of advertisement presentation and printing processing by the advertisement presentation device shown in Fig. 9. Fig. 11 is a block diagram showing an advertisement prompting system according to a third embodiment of the present invention. Fig. 12 is a block diagram showing the structure of an advertisement presentation device of an advertisement presentation system according to a fourth embodiment of the present invention. Fig. 13 is a block diagram showing the structure of an advertisement management server of an advertisement prompting system according to a fourth embodiment of the present invention. FIG. 14 is a schematic diagram of a part of the data structure of the distribution information storage unit of the fourth embodiment of the present invention. 88495 -28- 200415533 [Illustration of Representative Symbols] 1 Facility 10 Advertising system 20 Advertising system 2 2 User interface 2 4 Display unit 26 Loudspeaker 28 Control unit 3 0 Data memory unit 32 Communication unit 34 Input unit 36 Printing section 40 Advertising management server 42 Communication section 44 Advertising selection section 46 Delivery information storage section 48 Charge processing section 50 Answer reception section 52 Response storage section 60 Network 60a In-facility network 60b Out-of-facility network 70 In-facility advertising management server Device 78 prompt unit -29- 88495 200415533 80 sensor 82 viewing status detection department A, B smoking area T1 transaction information database T2 advertising content database T3 device information database T4 provider information database -30- 88495

Claims (1)

t、申請專利範圍: 〜種廣告提示系统 4 其特徵在於具備: 廣告記憶部,复A /、係記憶複數廣告内· 廣告提示部,复位 ’ ”係配置於人所停留 , 域之利用者提示由 之&域,向珂述區 者;及 j述廣告記憶部所讀出之廣告内容 廣σ廷擇部,其係考慮關於配 域特性之資訊,選擇节库主L 廣。棱不部之區 ;且 Μ廣口提示部所提示之廣告内容者 鈾述廣告提示部括一、, 内容。 卩棱不所述廣告選擇部所選擇之廣告 •如申請專利範圍第1 :!S > & 為吸煙區。 、之廣告提示系統,其中前述區域 •如申凊專利範圍第丨 一 述區域特性之資… 、不系統,其中關於前 牛H 、汛為利用前述區域之人之屬性,並進一 步具備記憶該屬性之P 二 <區域資訊記憶部。 4·如申請專利範圍第3項 外要从 、之廣σ獒不系統,其中前述區域 也思 鸯之5又知,利用前述區域之人之屬性 為屬於前述設施之人之屬性; 前述區域資訊記情邮々# ρ Q #兄憶屬於前述設施之人之屬性。 5· 口申清專利範圍第3項之声主担 、之廣。提不糸統,其中前述廣告 記憶部使前述廣告 β W谷之耠供對象者之屬性對應各前 述廣告内容而記憶; w述廣告選擇部考慮利用前述區域之人之屬性及前 88495 6. 述廣告内容之祖I μ & — k七、對象者之屬性而選擇廣告内容。- 戸、告提示系統,其特徵在於具備: 廣::憶部’其係記憶廣告内容者; m 1 ^ ^ 其係配置於吸煙區,向前述吸煙區之利 声主:由珂述廣告記憶部所讀出之廣告内容者;及 ^ °選擇部’其係、考慮關於前述廣告提示部之特性之 “’選擇該廣告提示部所提示之廣告内容者’·且 W述廣告掉 内容。〃棱不4楗示前述廣告選擇部所選擇之廣告 7 ·如申晴專利範圍第1或6項声土一 主- 員之廣0楗不糸統,其中前述廣 〇k不部具有複數提示畫面; 前述廣告選擇部為在前 ^ ^ ^ ^ 則述禝數k不晝面提示相異之 廣告内容而選擇複數廣告内容。 8. 如申請專利範圍第丨 員之廣口提不系統,其中進一步 …憶部’其係記憶關於前述廣 部所 遥擇之廣告内容之資訊者。 9. 如申請專利範圍第丨或 負之廣。棱不糸統,其中進一步 ’、—叉理來自被提示者之指示之指示受理部; 前述廣告選擇部$ ’ 前述卢…, 内容作為初期狀態; 數::廣4不部提示作為初期狀態被選擇之前述複 數廣告内容之標題; ⑴化饺 月J述各不叉理部由前述被提示 告内容之選擇; 又理希望桉不之廣 刖述廣告選擇部根據祐摇 據被知不者之選擇,選擇提示之廇 88495 告内容。 10.:申請專利範圍第丨或6項廣告提示系統 備: /、甲進一步具 焚理來自被提示者之回答之回答受理部 圮憶前述回答之回答記憶部; 料廣告提示部提示問卷作為廣告内容. 雨述回答受理部由前述被提示者受理對於 n之回答,於前述回答記憶部記憶該回答。問卷 申請專利範圍第丨或6項之廣告提示系統 具備印刷部’其係印刷關於提示提 告内容之資訊者。 -。棱不部之廣 12=申請專利範圍第丨或6項之廣告提m 具:吸引並清淨空氣之空氣清淨器;、 乂 i 3 Μ述廣,提不部附設於前述空氣清淨器。 種廣。提不方法,其特徵在於··考慮關於吸煙區之特 性之資訊,選擇於該吸煙區提示之廣告内容,於前述吸 煙區提示所選擇之廣告。 。種廣口提7F方法’其特徵在於:使用電腦系、統於吸煙 品θ ’、尹、内办,该電腦系統具備··廣告記憶部,其係 記憶複數廣告内容者;廣告提示部,其係提示廣告内容 者廣口4擇°卩’其係選擇前述廣告提示部所提示之 廣告内容者;且包含以下步驟: 前述廣告選擇部考慮關於配置前述廣告提示部之❹ 區之特性之資訊,選擇該廣告提示部所提示之廣告内容; 88495 200415533 月:j述廣告選擇部由前述廣告記憶部讀出所選擇之廣 告内容;及 前述廣告提示部提示由前述廣告記憶部所讀出之廣 告内容。 1 5. ^申明專利範圍第丨4項之廣告提示方法,其中前述廣告 ^擇。卩進步包含檢測前述吸煙區之吸煙者之停留狀 態之步驟; 刖述廣告選擇部亦考慮前述吸煙者之停留狀態,選擇 前述廣告提示部所提示之廣告内容。 16.如申請專利範圍第14或15項之廣告提示方法,其中前述 廣°^擇°卩進一步包含取得前述廣告提示部所提示之 廣告内容與前述吸煙區之吸煙者之停留狀態之相關關 係之步驟; 月J述廣口遠擇部亦考慮過去之前述相關關係,選擇前 述廣告提示部所提示之廣告内容。 17. 如申請專利範圍第14或i 5項之廣告提示方法,其中進一 步^含檢測前述吸煙區之吸煙者之停留有無之步驟; 刖述廣告提示部於檢測到前述吸煙區之吸煙者之停 留時’提示前述廣告内容。 18_ 一種廣告管理伺服器,其特徵在於:經由網路,盥於 煙區向吸煙者提示廣告之廣告提示部連接者;且具傾 廣告記憶部,其係記憶複數廣告内容者; ,告選擇部’其係考慮關於配置前述廣告提示部之 °°之特性之資訊’選擇該廣告提示部所提示之廣告 88495 200415533 容者;及 通信部,其係向前述廣告提示部配送所選擇之廣告内 容者。 88495t. Patent application scope: ~ A kind of advertisement reminder system 4 It is characterized by: Ad memory section, multiple A /, memory of multiple advertisements · Advertising reminder section, resetting "" is arranged in the place where the person stays, the user of the domain prompts From the & domain, to the Keshu District person; and the advertisement content reading section read by the advertising memory section, the selection section, which considers the information about the characteristics of the distribution area, selects the section library owner L. The advertising content suggested by the M wide mouth reminder includes the contents of the advertisement reminder. The advertisements selected by the advertisement selection department are not described in the above. • If the scope of patent application is # 1:! S > & is a smoking area. The advertising reminder system, where the aforementioned areas are as described in the patent scope of the application of the area characteristics of the area ..., not systematic, where the former cattle H, Xun are the attributes of those who use the aforementioned areas, And further has P 2 < area information memory section which memorizes this attribute. 4. If the scope of the patent application is not covered in item 3, it is not systematic, and the aforementioned areas are also considered. The attributes of the persons in the aforementioned areas are those of the persons who belong to the aforementioned facilities; the aforementioned information of the region information is sent to you by post # ρ Q # 哥 属于 the attributes of the persons who belong to the aforementioned facilities. In terms of generalization, the above-mentioned advertisement memory unit memorizes the attributes of the above-mentioned advertisement β W valley's donors in correspondence with each of the foregoing advertisement contents; the above-mentioned advertisement selection unit considers the attributes of the persons in the aforementioned area and the former 88495 6. Describing the ancestor of advertising content I μ & — k 7. Select the content of the advertising subject to select the content of the advertisement.-The warning system, which is characterized by: Canton :: Recall Department 'It is the person who remembers the advertising content; m 1 ^ ^ It is located in the smoking area, to the advantage of the aforementioned smoking area: the advertising content read by the Keshu Advertising Memory Department; and ^ ° Selection Department The feature is "'Select the advertising content reminded by this advertising reminder'", and the content of the advertisement is described. (4) The advertisements selected by the aforementioned advertisement selection department are displayed. 7) For example, if the item No. 1 or 6 of Shen Qing's patent scope is the same as that of the owner-members, please refer to the following. Among them, the aforementioned advertisements have multiple prompts. Picture; the aforementioned advertisement selection section selects a plurality of advertisement contents in order to display different advertisement contents in the previous ^ ^ ^ ^ number. 8. If the wide mouth mention of the first member of the scope of patent application is not systematic, further… the memory department ’is a person who memorizes information about the advertising content remotely selected by the aforementioned department. 9. If the scope of patent application is the highest or negative. There is no system, which further includes the instruction receiving department of the instruction from the person being reminded; the above-mentioned advertisement selection unit $ ', the above-mentioned Lu ..., the content is used as the initial state; number :: Can not be prompted as the initial state The title of the above-mentioned plural advertisement contents selected; the selection of the contents of the various dismissal sections described in the above description by the above-mentioned respondent; Select, select the content of the 廇 88495 report. 10 .: The application reminder system for the patent application No. 丨 or 6 is prepared: / 、 A further has the answer accepting department that burns the answer from the reminder; the answer memory unit recalling the previous answer; the advertisement reminder department prompts the questionnaire as an advertisement Contents. The rain-sentence answering unit receives the answer to n from the presented person, and stores the answer in the answer memory. Questionnaire The advertising reminder system for the patent application No. 丨 or 6 has a printing department, which prints information about the content of the reminder notification. -. Wide range of edges 12 = Advertising equipment for item Nos. 丨 or 6 of the scope of patent application: air cleaners that attract and clean the air; 乂 i 3 Μ is extensive, and Tibubu is attached to the aforementioned air cleaner. Wide variety. The method of mentioning is characterized by considering the information about the characteristics of the smoking area, and selecting the advertisement content reminded in the smoking area, and reminding the selected advertisement in the smoking area. . This method of wide mouth mentioning 7F is characterized by the use of a computer system, which is integrated with smoking articles θ, Yin, and in-house. The computer system includes an advertising memory unit, which memorizes plural advertisement contents; an advertising reminder unit, which It is for the content of the advertisement to be displayed in a wide choice. It is to select the content of the advertisement presented by the aforementioned advertisement reminding section; and it includes the following steps: The aforementioned advertisement selecting section considers the information about the characteristics of the area in which the aforementioned advertisement reminding section is configured, Select the advertisement content suggested by the advertisement reminder; 88495 200415533: The advertisement selection section reads the selected advertisement content from the advertisement memory; and the advertisement reminder reminds the advertisement content read by the advertisement memory . 1 5. ^ declare the advertising method of item 4 in the patent scope, in which the aforementioned advertisement is optional.卩 Progress includes the step of detecting the staying status of the smoker in the smoking area; the advertisement selection section also considers the staying status of the smoker and selects the advertisement content suggested by the advertisement prompting section. 16. The advertising prompt method according to item 14 or 15 of the scope of patent application, wherein the above-mentioned wide ° ^ select ° 卩 further includes obtaining the relationship between the advertising content suggested by the aforementioned advertising prompting section and the staying status of the smoker in the aforementioned smoking area. Steps: The wide mouth remote selection department also considers the aforementioned related relationship in the past, and selects the advertisement content suggested by the aforementioned advertisement prompting department. 17. If the method of advertising reminder of item 14 or i 5 of the patent scope is applied, which further includes a step of detecting the presence or absence of the smoker in the aforementioned smoking area; a description of the presence of the smoker in the aforementioned smoking area by the advertisement reminding section When 'prompts the aforementioned advertising content. 18_ An advertisement management server, characterized in that: via the Internet, connected to the advertisement prompting section which presents advertisements to smokers in the smoking area; and has a leaning advertisement memory section, which is a memory for plural advertisement contents; 'It considers information about the characteristics of the °° configuration of the aforementioned advertisement presentation section' Selecting the advertisement suggested by the advertisement presentation section 88495 200415533; and the communication section, which delivers the selected advertisement content to the aforementioned advertisement presentation section . 88495
TW092127467A 2002-10-04 2003-10-03 Advertisement prompting system, advertisement prompting method and advertisement management server TWI229300B (en)

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