TW519824B - Method for automatic promotion program arrangement of salesroom - Google Patents

Method for automatic promotion program arrangement of salesroom Download PDF

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Publication number
TW519824B
TW519824B TW90116027A TW90116027A TW519824B TW 519824 B TW519824 B TW 519824B TW 90116027 A TW90116027 A TW 90116027A TW 90116027 A TW90116027 A TW 90116027A TW 519824 B TW519824 B TW 519824B
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Taiwan
Prior art keywords
sales
store
promotion
computer
programs
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Application number
TW90116027A
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Chinese (zh)
Inventor
Chi-Luen Shr
Original Assignee
President Information Corp
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Abstract

The invention is a method for automatic promotion program arrangement of salesroom that firstly use salesroom's computer to record each sales information, statistically calculate the sales information of all periods to set up a special promotion hour, further follow the special promotion hour arrangement to automatically produce time allocation list including promotion program, thus allowing broadcasting mechanism to play program in accordance with preset list at regular hours and play program in accordance with time allocation list at specified hours. As such, the invention can target at sales information of individual salesroom to arrange the program list good for individual salesroom. As a result of advertisement promotion effect caused by people, time and place, it can also count on the arrangement principle to automatically create time allocation list, avoiding human error and saving human resources.

Description

519824 A7 五、發明說明(/ 【本發明之領域】 本發明係關於一種自動編排各門市促銷節目方法,尤 指-種it用於便利超商門市中,藉以依據各單店銷售情報 自^排各門市促銷節目之方法,其所播放之促銷節目包 ^單曲、廣告、廣播電台、影片、或多媒體影音節目等領 域0 【本發明之背景】 傳、,克便利超商連鎖門市之賣場播放之背景節目十分多 樣丄其中尤以歌星單曲、交響樂、商品廣告、促销商品服 務貧訊...等背景音樂或聲音(Audio)為主要,亦有於櫃 台以液晶銀幕播放影像(Video)或多媒體(Multi_ mecha)影片者。上述習知影音節目多係由便利超 《總公司統—編排播放清單並錄製成CD片,再配送至各 門市進行播放。 合 然而,便利超商連鎖門市為數眾多、且分散於各處, Γ司只能將各地卩1市先行分組,隸據各_整體^隹 情報統一製作⑶片。但統一製作節目内容,無法針對固。 別門R銷售特性為其建立屬於單店之播放、 揮因人、因時、因地之促销廣告效果能發 分枯燥。 呼㈡里複播放亦十 而且,人為製作播放清單易生錯誤、程 總公司人力負擔,換發⑶片前置時間冗長,亦益法, 彈性變更節目内容,均非十分理想。 Τ·,,、法互即 本纸張尺度適財@財鮮(CNS)A<(缝519824 A7 V. Description of the invention (/ [Field of the invention] The present invention relates to a method for automatically arranging promotional programs in various stores, especially-a kind of it used to facilitate supermarket stores, so as to automatically arrange according to the sales information of each single store. The method of promotional programs in each store, the promotional program package it broadcasts ^ singles, advertisements, radio stations, movies, or multimedia audio and video programs, etc. [Background of the present invention] It is convenient to broadcast at supermarket stores. The background programs are very diverse. Among them are singers' singles, symphonies, merchandise advertisements, promotional merchandise services, and other background music or sound (Audio) as the main, and some also play video or video on the LCD screen at the counter. Multimedia (Multi_mecha) filmmakers. Most of the above-mentioned conventional audio-visual programs are organized by Convenience Super "Headquarters-arrange playlists and record them as CDs, and then distribute them to various stores for playback. However, there are many convenient Convenience store chains. , And scattered all over the place, Γ Division can only group the cities in each place in advance, and make unified CDs based on the information of each _ overall ^ 隹. It ca n’t be targeted. The sales feature of Beimeng R is to create a single-store broadcast, advertising, time, and place promotion advertising effect can be boring. Also, the replay is also artificial. The list is easy to make mistakes, the burden of Cheng ’s company ’s manpower, the long lead time for reissuing CDs, and the benefits of flexibility and flexibility to change the content of the program are not very ideal. Fresh (CNS) A < (Seam

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經濟部智慧財產局員工消費合作社印製 519824 【本發明之概述】 本發明之主要目的係在提供一種自動編排各門市促銷 節目方法,俾能針對個別門市銷售情報以編排符合個別門 市播放之節目清單,進而達到因人、因時、因地之廣告促 銷效果。 本發明之另一目的係在提供一種自動編排各門市促銷 節目方法,俾能藉由編排原則而自動建立分時清單,避免 人為錯誤、及節省人力。 為達上述目的,本發明主要先以門市電腦收集並記錄 每一筆銷售情報,並統計各時段内之銷售統計資料以設定 一特定促銷時段,再依據該特定促銷時段之編排原則以自 動製作包括有促銷節目之分時清單,俾使播放機制於一般 時段能依預設清單播放節目,於特定促銷時段内則依分時 清單播放節目。因此,本發明能針對個別門市銷售情報以 編排符合個別門市播放之節目,具有因人、因時、因地之 廣告促銷效果’亦能藉由編排原則而自動建立分時清單, 避免人為錯誤、及節省人力。 本發明可依各種不同需求而預先設定優先編排促銷節 目之編排原則,諸如··顧客人數多之尖峰時段、或銷售總 數量多之暢銷商品則優先編排促銷廣告;或如平均銷售金Printed by the Employees' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 519824 [Overview of the present invention] The main purpose of the present invention is to provide a method for automatically organizing promotional programs in various stores. , And then achieve the effect of advertising promotion based on people, time and place. Another object of the present invention is to provide a method for automatically arranging promotional programs in various stores, which can automatically establish a time-sharing list by using the scheduling principle, avoiding human error and saving manpower. In order to achieve the above purpose, the present invention mainly collects and records each sales information with a store computer, and counts the sales statistical data in each period to set a specific promotion period, and then automatically produces the information according to the scheduling principle of the specific promotion period. The time-sharing list of promotional programs, so that the playback mechanism can play programs according to the preset list during normal time periods, and the time-sharing list during specific promotion time periods. Therefore, the present invention can tailor the sales information of individual stores to the programs that match the individual stores. It has the effect of advertising promotion based on people, time, and place. It can also automatically establish a time-sharing list through the scheduling principle, avoiding human error, And save manpower. The present invention can preset the prioritization of the promotion program according to various needs, such as the peak time of a large number of customers, or the best-selling product with a large total number of sales, prioritizing the promotion advertisement; or such as the average sales price

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本紙張尺度翻中X讀) 五 發明說明(9) =之:市則優先編排高單價商品促銷廣告;或 齡Γ或付款方式則優先編排適合其消費之商品 电,或以不同地理位置門市需求、不同氣候門市需 求、不同節曰需求、或不同地區特殊活動需求...等以 編排適合其消費之商品促銷廣告…等等。 報,電腦可一併紀錄各節目之實際播放情 報^如播放次數、播放時間長度.·等,俾由總部電腦加 以果}全邵門平中各節目之實際播 收取廣告費用。 及 上迟所明之即目’可包括歌星單曲、交響樂 ^㈣商品服務資訊、廣播電台節目、或任何其他等^ 聲首UucHO節目,亦可為影像(Vide〇)或多媒體 】^ult::Ldla)影片節目者。播放機制可以是聲音播放 裝匕、衫像播放裝置、多媒體播放裝置、或其他等立 播放裝置。 "曰 、,由於本發明技術手段新顆,能提供產業上利用, 有增進功效,故依法申請發明專利。 【圖式簡單説明】 ,第1圖係本發明較佳實施例之系統方塊圖。 第2圖係本發明較佳實施例之流程圖。 第3圖係本發明較佳實施例之編排原則内容。 第4圖係本發明較佳實施例之預設播放清單適用於校園門 市之各分時清單内容。 11 節目内容資料庫 2 1 0,2 1 1收銀機 231聲音播放裝置 23 3多媒體播放裝置 519824 A7 '------B7___ 五、發明說明(十) 第5圖係本發明另一較佳實施例之預設播放清單適用於商 業圈門市之各分時清單内容。 【圖號説明】 1 總部電腦 10’20,3CM0門市電腦 2 3 播放機制 2 3 2影像播放裝置 9 專線網路 【車父佳具體實施例之詳細説明】 為把讓貴審查委員能更瞭解本發明之技術内容,特 舉二較佳具體實施例說明如下。 請先參閲第1圖本發明一較佳具體實施例之系統方塊 圖,-連鎖便利超商業者之物流管制中心設有一總部電腦 1,其位處不同地理位置之複數個門市分別設有一門市電 細1 0,20,30,40.·.。如圖所示,總部電腦丨、各門市電腦 10’20’30’40···均分別連結至一網路上俾能相互傳遞资 訊,該網路可為網際網路(Internet)、區域網路、 (I^AN)、或其他有線、無線等效網路均可,較佳的係如 本實施例之專線網路9以確保資料傳輸之正確性與安全 性。 總部電腦1設有—節目内容資料庫"以儲存各單曲、 廣告、影片、以及多媒體影音節目之資料内容,使用時能 本紙張尺度適用中國國家標準(CNS)A4規χ 297逐爱丁^_______ --------------裝— rtf先閱讀背面之注音?事項寫本頁) . 丨線· 經濟部智慧財產局員工消費合作社印5衣 519824 智 f 本紙張尺度適用申國規格⑵。 A7 五、發明說明(5 ) 將其燒錄成CD片、或經由專線網路9傳送配信至各門市電 腦1 0,20,30,40俾供播放。 以其中門市電腦2 0為例加以説明,其連接有二個 POS (Point of Sales,銷售單點)收銀機2丨〇,2丨丨可接受門 市人員輸入銷售紀錄,並設有如背景音樂盒 (Background Music Box,BGM Β〇χ)等聲音播放裝 置23 1俾於門市賣場中播放背景音樂或節目,當然亦可包 括其他如影像播放裝置2 3 2、多媒體播放裝置2 3 3等播放 機制23予以播放者。上述各種節目(單曲、廣告、廣播電 台^影片、以及多媒體影音節目等)之播放係先依據一預 設播放清單依序進行節目播放作業,預設播放清單可由總 部電腦1設定後經由專線網路9下傳至該門市電腦2〇,本 例之預設播放清單請先參閲第4圖最左表,可見包括有複 數筆依序排列之節目。 本發明之特色係能自動編排其促銷節目,以達到因 人、、因時、因地之廣告促銷效果,其方法步驟流程如下所 述並請一併參閲第2圖。 步驟SA : 孩門市電腦20隨時收集由收銀機21〇,21〗輸入之每一 筆銷口 h報並加以記錄,第3圖顯示每一筆銷售情報 包括有销售時間、銷售商品品項、以及其他资料。 步騾S B : ' 該門市電腦20統計各時段(例如每小時、每半小時) 之銷售統計資料(例如顧客人數、销售總數量… X 297公釐)X-reading of this paper scale) (5) Description of the invention (9) = of: market will give priority to the promotion of high unit price merchandise; or age Γ or payment method will give priority to merchandise suitable for its consumption, or store demand in different geographical locations , The needs of different climate stores, the needs of different festivals, or the needs of special events in different regions ... etc. to arrange product promotion ads suitable for their consumption ... and so on. The computer can record the actual broadcast information of each program together, such as the number of times played, the length of the broadcast time, etc., 俾 from the computer at the headquarters} the actual broadcast of all programs in the whole Shao Menping charge advertising fees. What you see immediately above can include a singer's single, symphony ^ ㈣ product and service information, a radio station program, or any other ^ acoustic UucHO program, or video (Vide〇) or multimedia] ^ ult :: Ldla) Film Show Producer. The playback mechanism can be a sound playback device, a shirt-like playback device, a multimedia playback device, or other stand-alone playback devices. " Said that, because the new technical means of the present invention can provide industrial utilization and have enhanced efficacy, it has applied for an invention patent in accordance with the law. [Brief description of the drawings] FIG. 1 is a system block diagram of a preferred embodiment of the present invention. Figure 2 is a flowchart of a preferred embodiment of the present invention. Fig. 3 is the content of the arrangement principle of the preferred embodiment of the present invention. FIG. 4 shows the contents of a preset playlist applicable to each time-shared list in a campus store according to a preferred embodiment of the present invention. 11 Program content database 2 1 0, 2 1 1 Cash register 231 Sound playback device 23 3 Multimedia playback device 519824 A7 '------ B7___ 5. Explanation of the invention (ten) Figure 5 is another preferred embodiment of the present invention The preset playlist of the embodiment is applicable to the content of each time-shared list in a business circle store. [Illustration of drawing number] 1 Headquarters computer 10'20, 3CM0 Store computer 2 3 Playback mechanism 2 3 2 Video playback device 9 Dedicated line network [Detailed description of Che Fujia's specific embodiment] In order to make your review committee better understand this The technical content of the invention is described below with reference to two preferred embodiments. Please refer to FIG. 1 for a block diagram of a system of a preferred embodiment of the present invention. The logistics control center of a chain of convenient hyper-businesses is provided with a headquarters computer 1 and a plurality of stores in different geographical locations each have a store. Electric fine 1 0,20,30,40 ... As shown in the figure, the headquarters computer 丨 and each store computer 10'20'30'40 ··· are connected to a network and can communicate with each other. The network can be the Internet, the local area network (I ^ AN), or other wired and wireless equivalent networks, and is preferably a dedicated line network 9 in this embodiment to ensure the correctness and security of data transmission. Headquarters computer 1 is provided with a program content database " to store the data content of singles, advertisements, films, and multimedia audiovisual programs. When used, this paper can be used in accordance with Chinese National Standards (CNS) A4 regulations χ 297 by eding ^ _______ -------------- install — rtf first read the phonetic on the back? (For details, please write this page). 丨 Line · 5 printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 519824. A7 V. Description of the invention (5) Burn it into a CD, or send a distribution via a dedicated network 9 to each store computer 10,20,30,40 俾 for playback. Take the store computer 20 as an example for illustration. It is connected to two POS (Point of Sales) cash registers 2 丨 〇, 2 丨 丨 can accept sales records entered by store personnel, and is provided with a background music box ( Background music box (BGM Βχ) and other sound playback devices 23 1 俾 Play background music or programs in store stores, of course, other playback mechanisms such as video playback devices 2 3 2, multimedia playback devices 2 3 3, etc. 23 Player. The above various programs (single songs, advertisements, radio stations ^ movies, multimedia audio and video programs, etc.) are first performed in sequence according to a preset playlist. The preset playlist can be set by the headquarters computer 1 through the dedicated network. Road 9 is downloaded to the store computer 20. For the default playlist in this example, please refer to the leftmost table in Figure 4. It can be seen that there are multiple programs arranged in sequence. The feature of the present invention is that it can automatically arrange its promotional programs to achieve the effect of advertising promotion according to people, time, and place. The method steps are described below and please refer to FIG. 2 together. Step SA: The store computer 20 collects and records each sales report entered by the cash register 21〇, 21 at any time. Figure 3 shows that each sales information includes sales time, items sold, and other information. . Step S B: 'The store computer 20 counts the sales statistics (such as the number of customers, the total number of sales ... X 297 mm) for each time period (for example, every hour, every half an hour)

--------------裝 (請先閱讀背面之注咅?事項ydm寫本頁) · 五、發明說明(6) 步騾SC : 該門市電腦20將該等銷售 統計資料上傳至總部電腦 步騾SD : 總部電腦1依據各時段内之銷售統計資料以設定三個 特定促銷時段,在本财,預先設定好之編排原一則係 以顧客人數多《尖學時段為優先(例如早上0630 早餐㈣時段)、且優先排入早午餐食品廣 二:或週蝴心情之廣告,俾以自動製作三個分時 清清參弟4圖右三表),每一分時清單包括有複 數章依序排狀節目,其中每—特定促销時段均優先 排入複數個促銷節目,其内容請容後詳述。 步騾SE : 網路9下傳至 總部電腦1將編排好之分時清單經由專線 門市電腦2 0。 步騾SF : 銷時段内控 ,其他時段 、播放時間 該門市電腦20根據各分時清單於其特定促 制其播放機制23以播放分時清單内之節目 則回知至預設播放清單之節目。 步驟S G : 該門市電腦20統計各節目之實際播放次數 長度…等情報,並上傳至總部電腦i。 步騾SH : 九、 發明說明( 九、 發明說明( 總部電腦1彙整全部Η市中各節目之實 際播放情報 統林個節目實際播放次數 俾利於向廣告業主收取廣告費用。㈣長度… 〜其中,本發明於(步驟sa)中 各、以及(步驟SD)中自動姐a杜. 斜售十月報内 告之編排原則,可如第 ^疋促銷時段内促銷廣 非以此為限:弟3圖所顯-者,其意義如下,但並 ι·=顧時段為_段,將優先編_ °時間區間的顧客數,以取得各單店 、、中、晚<尖峰顧客時間,如校 ^、、鐵路門市·..之尖毕顧客時間都不同。 圏門 銷售總數!較多之商品品項為暢 排其促销廣告。例如計 將H編 f;:,如早上7:。。:。。飯糰二 東1煮°二=便當為暢销商品,宵夜 3.計算每-筆销售金額為平均客單價,平均客單價較高之 門平將優先編排高單價商品㈣廣告 ::销售之平均金類,藉以分析各單店顧客消;=: ^又園ΗΨ千均客I價較低,商業圈門市平均客單價較 4.統計顧客人數較多之年齡層,將優先編排適合其消費之 商w促销廣。。例如各門市所在地區不同便易有不同之 五、發明說明(万) 青少年,商業圈 顧客年齡層,如校園門市多為小學生 門市多為上班族。 統計顧客人數較多之付款方式,將優先編排適合其消費 《两品促銷廣告。例如計算各門市顧客之付現、信用' 卡、禮券...等付款方式,以研判其料習性° 適合其消費之商品廣告。 供 .不同m置門市需求,將分別編排適合其消費之商^ 促銷廣告。例如各門市所在地區不同便有不同之顧客邊 _ ’如杈sm市多為學生’住宅區門市多為家庭主婦、 小孩:銀髮族,商業圈門市多為上班族、青壯年。 7·不同氣候門市需求,將分別編排適合其消費之商品促鎖 廣告。例如各門市所在之緯度高低、海拔高度不同,便 有其不同之天候狀況影響消費選擇,如氣候炎熱門市清 涼飲料、冰淇淋業輕,氣候寒冷門市火鋼食品業績 8·不同節曰需求’將分別編排適合其消費之商品促销廣 告二例如搭配每年年節或節日(端午、中秋、春節、情 人節…)以促銷粽子禮盒、月餅禮盒…等。 9·不同地區特殊活動需求分別編排適合其消費之商品促銷 廣告。例如各Η市因其所在地不同而有特殊地區活動, 如河畔Η市端午龍舟、或平溪元|節放天燈...等活動, 附近門市可搭配促銷應節商品。 因此’第4圖為校園超商門市實施例,其銷售情報統 计顯π .上午6:30〜8:00顧客數較多為上學尖峰時段,中 五、發明說明(彳 = "”:〇〇顧客數最多為中午 16:00〜18:00顧客數較多為放學尖峰時段,顧二 涼飲料、低單價 偶像田片寺。因此,該校園可 目春 製作三個尖峰時段之分時清單(第4Θ圖右、三Y原則二自動 人為錯誤並能節省人力,此外更有因人 可避免 :促銷效果,遠較傳統習知者增進功效:二所::也:廣 ::可解釋為廣義之來客,或狹義之實際臨擅::: 另-貫施態樣可改為··(步騾SB)中該門市電 t計各時段之銷隸計料後,可先據讀定其特定促销 f段’並於(步驟sc)中—併上傳給總部電职,(步界 SO中總部電职便只需依據該上傳之料促銷時段俾以 編排原則自動製作分時清單,其他步㈣與上例相同 有異曲同工之功效。 第5圖顯示本發明另—應用於商業區超商門市之實施 例,其銷售情報統計顯示:上午乃〇〇〜9:〇〇顧客數較多為 上班大峰時段,中午客數最多為中午尖峰 時段’下午! 7’OOq 9:〇〇顧客數較多為下班尖學時段,顧 客大多為上班族,其購物習性偏向於健康飲料、高單價: 藝文活動、速食、偶像唱片等。因此,該商業區門市藉由 上述編排原則亦能自動製作三份尖峰時段之分時清單(第 5圖右二表),除亦可避免人為錯誤並能節省人力外,亦-------------- Installation (Please read the note on the back? Matters ydm write this page) · V. Description of the invention (6) Step SC: The store computer 20 will sell these Statistics are uploaded to the headquarters computer step SD: Headquarters computer 1 sets three specific promotion periods based on the sales statistics in each period. In this fiscal, the preset arrangement is based on the number of customers. Priority (for example, 0630 in the morning, breakfast time), and priority in the brunch food Canton 2: Or Zhou Butterfly mood advertisements, to automatically create three time-sharing Qingshen disciples 4 chart three right table), each time The list includes a series of programs arranged in sequence, each of which is given priority to a number of promotional programs for a specific promotion period. Please refer to the details later. Step SE: Download from Internet 9 to Headquarters Computer 1 and arrange the time-sharing list via dedicated line Store computer 2 0. Step SF: Internal control of sales period, other periods, play time The store computer 20 promotes its playback mechanism 23 based on each time-share list to play the programs in the time-share list. Then it knows the programs in the preset play list. Step S G: The store computer 20 counts the actual number of times each program is played, etc., and uploads it to the headquarters computer i. Steps SH: IX. Description of the invention (9. Description of the invention (Computer Headquarters 1 summarizes the actual broadcast information of all the programs in the city, and the actual number of broadcasts of each program is beneficial to collecting advertising costs from the advertising owner. ㈣ Length ... ~ Among them, The present invention in (step sa), and (step SD) in the automatic sister adu. The oblique sale of the October report in the arrangement principle, can be used in the promotion period of the ^ 疋 promotion period is limited to this: Brother 3 Figure The meaning of-is as follows, but the time period is _ segment, and the number of customers in the _ ° time interval will be prioritized to obtain the peak customer time of each store, mid, and late, such as school ^ The railway stores are different in terms of customer time. The total number of sales in the yamen! More product items are listed in their promotion advertisements. For example, the number H is f;:, such as 7: .. :: . Rice ball Erdong 1 boil ° 2 = Bento is a best-selling product, supper 3. Calculate the average sales price per-sale amount, and Menping, which has a higher average customer price, will prioritize the high-price products. Advertisement :: Sales Average gold category to analyze customer consumption in each single store; =: ^ 又 园 ΗΨ 千 均The I price is lower, and the average customer unit price in the business circle stores is higher than 4. The age group with a large number of customers will be prioritized for the sales that are suitable for their consumption. For example, different stores in different regions are likely to have different fifths. Inventions Explanation (10,000) Youth and customers in the business circle. For example, the campus stores are mostly elementary school stores and the office stores are mostly office workers. Payment methods with a large number of customers will be prioritized for their consumption. Two-product promotion advertisements. For example, calculating customers in each store Payment methods such as cash payment, credit card, gift certificate, etc., to study their material habits ° advertisements for products suitable for their consumption. For different stores that have different market needs, we will separately arrange merchants that are suitable for their consumption ^ promotional advertisements. For example, each There are different customers in different areas of the store _ 'such as sm city is mostly students' residential stores are mostly housewives, children: silver-haired people, business circle stores are mostly office workers, young adults. 7. Different climate store needs , Will promote the promotion of lock ads for products suitable for their consumption. For example, the different latitudes and altitudes of each store will have different weather. The situation affects consumption choices, such as hot beverages in hot climates, light ice cream industry, cold weather, hot steel food sales in different stores, and demand in different festivals. 'Promotion advertisements will be arranged for their consumption. For example, with annual festivals or holidays ( Dragon Boat Festival, Mid-Autumn Festival, Chinese New Year, Valentine's Day, etc.) To promote Zongzi Gift Boxes, Mooncake Gift Boxes, etc. 9 · Different regions need special events to individually arrange product promotion advertisements suitable for their consumption. For example, each city has special regional events due to its location. , Such as the Dragon Boat Festival in Hehuang City, or Pingxi Yuan | Festival Lantern Festival, etc., nearby stores can be paired with promotional products. Therefore, 'Figure 4 is an example of campus supermarket stores, its sales intelligence statistics Significant π. 6:30 to 8:00 am The number of customers is the peak period for school. S5. Invention description (彳 = " ": 〇〇 The number of customers is at most from 16:00 to 18:00. For the peak hours of school, Gu Erliang drinks and low unit price idol Tian Pian Temple. Therefore, the campus can make a time-sharing list of three peak periods (Figure 4Θ right, three Y principles, two automatic human errors and can save manpower, in addition, it can be avoided by people: the promotion effect is far more traditional To enhance the effectiveness of the two institutions: two :: also: wide :: can be interpreted as a general visitor, or a narrow sense of actual practice: :: Another-consistent implementation can be changed to ... (step SB) the store electricity t After calculating the sales materials for each period, you can first read the specific promotion f 'and read it in (step sc)-and upload it to the headquarters electronic post. (The headquarters electronic post in Bujie SO only needs to upload according to the upload. The sales promotion period is based on the scheduling principle to automatically make a time-sharing list. The other steps are the same as the previous example. Figure 5 shows another embodiment of the present invention that is applied to a super-commercial store in a business district. The sales information statistics show : Morning is 00 ~ 9: 00. The number of customers is the peak period of work, and the maximum number of customers at noon is the peak of noon time. 'Afternoon! 7'OOq 9:00. The number of customers is the period of work and peak hours. Most of the customers are Office workers, their shopping habits are biased towards healthy drinks, high orders : Arts and cultural activities, fast food, idol records, etc. Therefore, the business district store can also automatically make three time-sharing lists of peak hours (the second table on the right in Figure 5) by using the above-mentioned arrangement principle, in addition to avoiding human error And can save manpower,

本紙張尺度適用中國國家標準(CNS)A4規格(210 297J 519824 經濟部智慧財產局員工消費合作社印製 A7 五、發明說明 (f〇 因時,之廣告促鎖效果,同樣較傳統習知者 作產二:==傳至總部電腦_ 由門市電腦20自腦播放,·然亦可直接 编排原則而自動製時Γ销㈣ 無須再經由網路上當 施二,説明’熟習本技術者當可得知 二 二驟 :據二實施’因此無須再於此贅述。當然= 製作之1 優先椎,必要時可隨時下傳由總部電腦1 」:時>,單,藉以取代各門市電腦2〇自行製作之分時 …俾能統一控管各門市。舉凡各種實施態樣之變化, 均不脱本發明之精神而仍屬本專利之範圍。 W上所陳,本發明播論就目的、手段及功效,在在均 ^其迴異於習知技術之特徵,為「自動編排各門市促銷 節目万法」之一大突破,懇請貴審查委員明察,早曰賜 准專利’俾嘉惠社會,實感德便。惟應注意的是,上述諸 多實施例僅係為了便於説明而舉例而已,本發明所主張之 權利範圍自應以申請專利範圍所述為準,而非僅限於上述 實施例。 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 2971 公釐)This paper size applies the Chinese National Standard (CNS) A4 specification (210 297J 519824 printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7. V. Invention description (f0 due to the time, the effect of advertising promotion lock is also more traditional Product two: == transmitted to the headquarters computer _ Played by the computer in the store 20, but can also be directly programmed when the principle is automatically produced Γ pin ㈣ No need to use the Internet to perform two, indicating that 'those skilled in the art will be available Knowing the second and second steps: according to the implementation of the second 'so there is no need to repeat it here. Of course = 1 of the priority vertebra, if necessary, can be downloaded at any time from the headquarters computer 1 ": >>, single, to replace each store computer 20 The time of production ... can not control all stores in a unified way. For example, all the changes in the implementation mode are still within the scope of this patent without departing from the spirit of the present invention. As mentioned above, the present invention is about the purpose, means, and The effect is different from the known technology in Junjun, and it is a major breakthrough in "automatically organizing promotional programs in various stores." I urge your reviewing committee to make a clear observation and give the prospective patent as soon as possible. Deben. Should note It is to be noted that the above-mentioned many embodiments are merely examples for the convenience of description, and the scope of the rights claimed in the present invention should be based on the scope of the patent application, rather than being limited to the above-mentioned embodiments. This paper standard applies to Chinese national standards (CNS) A4 size (210 X 2971 mm)

Claims (1)

519824519824 、申請專利範圍 經濟部智慧財產局員工消費合作社印製 2. •種自動編排各門市促銷節目太 i表雜古姿r丄 / ’使用於一便利超商 連鎖門帀系統中,該連鎖門市 之紬邱雷腦W方$丨3 ^、、死包括有利用網路連結 心P^以及至少一門市電腦,| ^ 一預呤梂菇、主时你 ^ , 母一門帀電腦能根據 預-n主% 一 ㈣進仃節目播放作業,該 預5又播放、"早包括有複數筆依序排列之節目;其中,上 述方法主要包括下列步騾: (A)該門市電腦收集並記錄 ^ 韋銷售情報,每一簽 銷售情報至少包括有銷隹時 項· θ ^時間、以及銷售商品品 (Β)該門市電腦統計各時段内之銷售統計資料. (C) 該門市電腦上傳該等銷 无汁資料至總部電腦; (D) 總邵電腦依據各時段内之 χ <鲫售統計資料以設定一 特定促銷時段,並依據該縣 茨特疋促銷時段之編排原 則以自動製作分時清單,該編排原則定義有優先 編排即目之原則,該分時清單包括有複數筆依序 排列之節目,其中至少—“㈣“; ⑻總部電腦下傳分時清單至門市電腦;以及 ⑺該門市電腦播放機制於該特定促銷時段内播放分 時清單内之節目。 -種自動編排各Η市促銷節目方法,使用於—便利超商 連鎖門市系統中,該連銷門市g1 > 史/、门平系統包括有利用網路連結 之總部電腦以及至少一門市雷^ ^ 门巾包%,每一門市電腦能根據 一預設播放清單俾以其播放撫杂卜 爾风職制違行節目播放作業,該 i·------------裝---- (請先閱讀背面之注意事頊本 訂: •線2. The scope of the patent application. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. 2. • Automatically arrange the promotional programs in various stores. It is displayed in an ancient style. '/' Used in a convenient supermarket chain door system.紬 邱 雷 脑 W Fang $ 丨 3 ^, death includes using the Internet to connect the heart P ^ and at least one computer in the market, | ^ a pre-existing mushroom, the main time you ^, a mother-in-law computer can be based on the pre-n As soon as the main player enters the program broadcasting job, the pre-5 broadcasts again, and "there are multiple programs arranged in sequence; among them, the above method mainly includes the following steps: (A) the store computer collects and records ^ Wei Sales information, each sign of sales information includes at least the sales item time, θ ^ time, and sales merchandise (B) sales statistics of the store computer within each time period. (C) the store computer uploads these sales without Juice data to the headquarters computer; (D) General Shao Computer sets a specific promotion period based on the χ < sales statistics in each period, and automatically makes a time-sharing list based on the scheduling principles of the county ’s special promotion period. The choreography Then the principle of prioritization is defined. The time-sharing list includes multiple programs arranged in sequence, at least-"—"; ⑻ the headquarters computer downloads the time-sharing list to the store computer; and ⑺ the store computer playback mechanism Play the programs in the time-sharing list during the specific promotion period. -A method for automatically arranging sales promotion programs in each city, used in the convenience supermarket chain store system, the chain store g1 > history /, door level system includes a headquarters computer using an Internet connection and at least one store mine ^ ^ Door towel bag%, each store computer can play a Fuzao Poor wind job illegal program playback job according to a preset playlist, the i · ------------ install- --- (Please read the notes on the back first of this book: • Line 六、申請專利範圍 預设播放清單包括有複數筆依 述方法主要包括下列步驟序拇列之節目;其中,上 ⑷該門市電腦收集並記錄每1 銷售情報至少包括有銷隹母聿 ,翊。時間、以及銷售商品品 項; (B) 該門市電腦統計各時段内之销售統計資料,並據 以設定一特定促銷時段; (C) 該門市電腦上傳該等銷售統計資料、及特定促销 時段至總部電腦; ⑼總部電腦依據該特定促销時段之編排原則以自動 製作分時清單,該編排原則定義有優先編排節目 之原則,該分時清單包括有複數筆依序排列之節 目,其中至少一筆為促銷節目; (E) 總部電腦下傳分時清單至門市電腦;以及 (F) 孩門市電腦播放機制於該特定促銷時段内播放分 時清早内之節目。 3·如申請專利範圍第丨或2項所述之自動編排各門市促銷 即目方法,其中步驟(D)之編排原則係以顧客人數多之 尖峰時段優先編排促銷廣告。 4 ·如申請專利範圍第丨或2項所述之自動編排各門市促銷 節目方法,其中步騾(A)中銷售情報尚包括有每一筆銷 售商品數量,且步騾(D)之編排原則係以銷售總數量多 之暢銷商品優先編排促銷廣告。 本紙張尺度適用中國國家標準(CNS)A4規格(21〇 X 292公爱) --------------裝--- (請先閱讀背面之注意事項毛^^本頁) · 經濟部智慧財產局員工消費合作社印製 1^824 ___ C8 -------—__ 六、申請專利範圍 ^中Μ專利Id園第i或2項所述之自動編排各門市促銷 2万法’其中步驟(A)中銷售情報尚包括有每-筆銷 。至額’ JL步驟(D)之編排原則係以平均銷售金額高之 門市優先編排高單價商品促銷廣告。 6· ^申請專利範圍第…項所述之自動編排各門市促銷 Ί方法’其中步驟⑷中銷售情報尚包括有顧客年齡 ㈢貝料,且步驟(D)之編排原則係以顧客人數多之年齡 層優先編排適合其消費之商品促銷廣告。 7.如申請專利範圍第…項所述之自動編排各門市促銷 節=法,其中步驟(A)中銷售情報尚包括有顧客付款 =式貝料,且步騾(D)之編排原則係以顧客人數多之付 τ人方式優先編排適合其消費之商品促銷廣告。 8 .如申4專利範園第}或2項所述之自動編排各門市促销 節目:法’其中步驟⑷中銷售情報尚包括有門市地理 位置貝料,且步驟(D )之編排原則係以不同地理位置門 市而求分別編排適合其消費之商品促銷廣告。 經濟部智慧財產局員工消費合作社印製 9.如申請專利範園第1或2項所述之自動編排I門市促銷 節目方法,其中步驟(A)中銷售情報尚包括有門市天氣 情報資料’且步騾(D)之編排原則係以不同氣候門市需 求分別編排適合其消費之商品促銷廣告。 10·如申請專利範圍第liu項所述之自動編排各門市促銷 節目欠方法,其中步驟(A)中銷售情報尚包括有節曰情 報資料,且步驟(D)之編排原則係以不同節日需求分 別編排適合其消費之商品促銷廣告。 本紙張尺度適用中國國豕標準(CNS)A4規格(210 X 29的公爱) A8 g 'Γ^------- 、1申請專利範圍 申請專利範15第lil2項所述之自動編排各門市促销 I目万法,其中步騾(A)中銷售情報尚包括有特殊地 =舌動:貝料,且步騾(D)之編排原則係以不同地區特 P朱活動而求分別編排適合其消費之商品促銷廣告。 #申μ專利範圍第1或2項所述之自動編排各門市促銷 即目方法,其中該步騾0)後尚包括有步騾(G) ··該門 帀電腦統計各節目之實際播放情報,並上傳至總部電 腦。 戈申叫專利範圍第1 2項所述之自動編排各門市促銷節 1方法,其中該步驟(G)中各節目之實際播放情報係 指各節目之實際播放次數。 1 4 ·如申請專利範圍第丨2項所述之自動編排各門市促銷節 目方法,其中該步驟(G)後尚包括有步驟(H):總部電 腦彙整全部門市中各節目之實際播放情報。 1 5 ·如申请專利範圍第1或2項所述之自動編排各門市促銷 節目方法,其中步騾(F)中該播放機制係於特定促銷時 #又内播放分時清單節目,其他時段則回歸預設播放清 單内之節目。 1 6 ·如申請專利範圍第1或2項所述之自動編排門市促銷節 目方法’其中上述節目包括有單曲、廣告、廣播電 台、影片、或多媒體影音節目。 17·如申請專利範圍第1或2項所述之自動編排各門市促銷 節目方法,其中該總部電腦尚包括有一節目内容資料 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 2#公釐) 1·------------裝—— (請先閱讀背面之注意事項本頁) · -1線. 經濟部智慧財產局員工消費合作社印製 5198246. Scope of patent application The preset playlist includes a plurality of follow-up methods, which mainly include the following steps in sequence. Among them, the sales computer collects and records that each sales information includes at least the sales 隹 mother 翊, 翊. Time, and items sold; (B) the store computer counts sales statistics for each time period and sets a specific promotion period; (C) the store computer uploads the sales statistics and the specific promotion period to Headquarters computer; ⑼Headquarters computer automatically creates a time-sharing list according to the scheduling principle of the specific promotion period. The scheduling principle defines the principle of prioritizing programs. The time-sharing list includes multiple programs arranged in sequence, at least one of which is Promotional programs; (E) The computer at the headquarters downloads the time-sharing list to the store computer; and (F) The child computer playback mechanism plays the programs in the time-sharing early morning during the specific promotion period. 3. The method of automatically arranging sales promotion in each store as described in item 丨 or 2 of the scope of patent application is the immediate method. The principle of step (D) is to prioritize promotional advertisements during peak hours with a large number of customers. 4 · The method for automatically arranging promotional programs in each store as described in item 丨 or 2 of the scope of patent application, wherein the sales information in step (A) still includes the quantity of each sale of goods, and the principle of the step (D) Prioritize promotional advertisements for top-selling products with a high total sales volume. This paper size applies to China National Standard (CNS) A4 specification (21〇X 292 public love) -------------- install --- (Please read the precautions on the back first. Page) · Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 1 ^ 824 ___ C8 ---------__ VI. Scope of patent application Promote 20,000 method 'where the sales intelligence in step (A) also includes per-sales. To the amount 'JL step (D), the arrangement principle is to prioritize high unit price product promotion advertisements with stores with higher average sales amounts. 6 · ^ Automatically arrange sales promotion in each store as described in item No. of the patent application ΊMethod 'where the sales information in step 2 still includes the customer's age and shell material, and the arrangement principle of step (D) is based on the age of a large number of customers The layer prioritizes product promotion advertisements suitable for its consumption. 7. Automatically arrange the sales promotion festival = method as described in the scope of the patent application. The sales information in step (A) also includes customer payment = type materials, and the arrangement principle of step (D) is based on Paying to customers with a large number of customers gives priority to arranging product promotion advertisements suitable for their consumption. 8. Automatically arrange each store's promotional program as described in item 4 or 2 of the Patent Fan Garden of Shen 4: Method 'where the sales information in step (2) also includes the geographical location of the store, and the arrangement principle of step (D) is based on Stores in different geographical locations seek to individually arrange product promotion advertisements suitable for their consumption. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 9. The method for automatically arranging I store promotion programs as described in item 1 or 2 of the patent application park, where the sales information in step (A) still includes the store weather information 'and Buddhism (D) 's arrangement principle is to arrange the product promotion advertisements suitable for its consumption according to the needs of different climate stores. 10. The method for automatically arranging promotional programs in various stores as described in item liu of the scope of patent application, wherein the sales information in step (A) still includes section information, and the arrangement principle of step (D) is based on different holiday requirements. Separate product promotion advertisements suitable for their consumption. This paper size is applicable to China National Standard (CNS) A4 specification (210 X 29 public love) A8 g 'Γ ^ -------, 1 patent application scope application patent scope 15th lil2 automatic arrangement The sales promotion of each store is all-inclusive, among which the sales information in step (A) also includes special = tongue movement: shell material, and the principle of step (D) is based on different regions and special activities. Promotional advertisements of products suitable for their consumption. # 申 μ The method of automatically arranging the sales promotion of each store as described in item 1 or 2 of the patent scope, where step 骡 0) still includes step 骡 (G) ·· The door 帀 computer counts the actual broadcast information of each program And upload it to the headquarters computer. Goshen called the method of automatically arranging sales promotion sections 1 in each store as described in item 12 of the patent scope, wherein the actual broadcast information of each program in step (G) refers to the actual number of broadcasts of each program. 1 4 · The method of automatically arranging promotional programs in each store as described in item 丨 2 of the scope of patent application, wherein step (G) still includes step (H): the headquarters computer compiles the actual broadcast information of each program in all stores. 1 5 · The method of automatically arranging promotional programs in each store as described in item 1 or 2 of the scope of patent application, where the playback mechanism in step (F) is a specific promotional time Return to the programs in the preset playlist. 16 · The method of automatically arranging store promotion programs as described in item 1 or 2 of the scope of patent application ', wherein the above-mentioned programs include singles, advertisements, radio stations, films, or multimedia video programs. 17. The method of automatically arranging promotional programs in each store as described in item 1 or 2 of the scope of patent application, wherein the headquarters computer also includes a program content information. The paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 2 # company). Li) 1 · ------------ install—— (Please read the note on the back page first) · -1 line. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 519824 六、申請專利範園 :之單曲、廣告、影片、或多媒體影音節 18’:;:請:利範圍第1或2項所述之自動編排各門市促銷 19二::,其中該播放機制係-聲音播放裝置。 •商排各門市促銷節目方法,使用於-便利超 :其中’㈣市電腦能根據一預設播放清單俾 括制進行節目播放作業,該預設播放清單包 =;聿依序排列之節目;其中,上述方法主要包 括下列步驟: ⑷收集並記錄每一筆銷售情報’每一筆銷售情報至少 包括有销售時間、以及銷售商品品項; (B) 統計各時段内之銷售統計資料,並據以設 促銷時段; 特 (C) ,據該特定促銷時段之編排原則以自動製作分時清 單,該分時清單包括有複數筆依序排列之節目,= 中至少一筆為促銷節目;以及 八 (D) 播放機制於該特定促銷時段内播放分時清單内之舻 目。 β ^即 裝 訂 線 經濟部智慧財.4局員工消費合作社印製 本紙張尺度適用中國國家標準(CNS ) Α4規格(210X:i”公釐)6. Patent Application Fanyuan: Singles, advertisements, films, or multimedia audio and video festivals 18 ':; :: Please: Automatically arrange sales promotion in stores as described in item 1 or 2 of the scope of profit: 22 :: Department-sound playback device. • The method of sales promotion in each store is used for convenience: Supermarket computer can perform program playback operations according to a preset playlist system, the preset playlist package =; 聿 sequentially arranged programs; Among them, the above method mainly includes the following steps: ⑷ Collect and record each piece of sales information. 'Each piece of sales information includes at least the sales time and the items sold; (B) Count the sales statistics in each time period, and use this to set Promotion period; Special (C), according to the scheduling principle of the specific promotion period, a time-sharing list is automatically produced, and the time-sharing list includes a plurality of sequentially arranged programs, at least one of which is a promotion program; and eight (D) The playback mechanism plays the items in the time-sharing list during the specific promotion period. β ^ Binding Line Printed by the Ministry of Economic Affairs Smart Money. 4 Bureau Consumers' Cooperatives Printed on paper This paper is in accordance with China National Standard (CNS) Α4 specifications (210X: i "mm)
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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
TWI818587B (en) * 2021-07-20 2023-10-11 日商樂天集團股份有限公司 Sales management systems, sales management methods and program products

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
TWI818587B (en) * 2021-07-20 2023-10-11 日商樂天集團股份有限公司 Sales management systems, sales management methods and program products

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