CN114155027A - Enterprise customer acquisition management system - Google Patents
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Abstract
The application discloses an enterprise customer acquisition management system, which comprises an enterprise cloud exhibition subsystem, a big data customer acquisition subsystem, a bid inviting and tendering subsystem, a purchasing subsystem, a cloud exhibition subsystem, a customer management subsystem, a customer acquisition tool subsystem and a financial management subsystem.
Description
Technical Field
The application relates to the technical field of data management, in particular to an enterprise customer acquisition management system.
Background
After the epidemic crisis in the two years, according to the public data of the Chinese industry information network, in 2020, small and micro enterprises close to 1/4 suffer from serious impact of the epidemic, the revenue of 29.6% of the enterprises is reduced by more than 50%, and the revenue of 28.5% of the enterprises is reduced by 20% -50%. These data mean that nearly 58% of business revenue is sliding down, and more than half of businesses are losing. The problems of reduced desire of consumers, reduced passenger source and the like under the influence of epidemic situations further cause enterprises to be unable to support, and even if the enterprises repeat production, high passenger obtaining cost and low efficiency return are also prohibited.
In order to meet the requirement that the enterprise can obtain related business information and business opportunities only with low cost, the technical personnel in the field provide an enterprise customer obtaining management system.
Disclosure of Invention
The application provides an enterprise obtains visitor management system, permeates enterprise marketing full scene, makes intelligence and obtains visitor ecology, realizes obtaining the digital marketing closed loop of visitor, reserve, conversion, customer management, enables each line of enterprise digital transformation upgrading, and the high-efficient difficult problem of obtaining the visitor of solving satisfies the digital trade demand of global enterprise.
In view of the above, the present application provides an enterprise customer acquisition management system, including: the system comprises an enterprise cloud exhibition subsystem, a big data customer acquisition subsystem, a bid inviting and tendering subsystem, a purchasing subsystem, a cloud exhibition subsystem, a customer management subsystem, a customer acquisition tool subsystem and a financial management subsystem.
The enterprise cloud exhibition subsystem comprises a cloud product module, a cloud business card module and a cloud dynamic module; the cloud product module is used for digitally displaying relevant information of products, displaying the money-exploded products to a buyer at the first time, supporting password access, putting an end to competitors and preventing information leakage; the cloud business card module is used for personalizing intelligent business cards, creating exclusive brand images and displaying enterprise and personal information in an all-around manner; the cloud dynamic module is used for releasing the latest dynamic and product information of the enterprise, and the client synchronizes the latest information of the enterprise at the first time.
The big data customer obtaining subsystem comprises a short message accurate invitation module, a customer group management module and a cloud data module; the short message accurate invitation module is used for comprehensively and transparently displaying enterprise information, establishing brand images, completing enterprise popularization, revealing enterprise culture and professional talents and enabling clients to deeply know enterprises; the client group management module comprises four components of behavior tracking, user portrait, marketing analysis and cloud management, an enterprise uses the behavior tracking component to count and analyze the browsed and propagated quantity of the enterprise, comprehensively captures user behaviors in real time, depicts user portrait through the user portrait component, insights client requirements, accurately orients potential clients, collects and analyzes staff client marketing data and ranking through the marketing analysis component, enables staff client resources of the enterprise to be synchronized in real time, monitors sales performance at any time, optimizes an organization structure, achieves systematization, automation and digitization of enterprise management, manages staff accounts through the cloud management component, controls client data bound by each staff account, facilitates staff authority management of the enterprise, learns information of each client, and enables internal operation management of the enterprise to be more efficient; the cloud data module is used for uniformly arranging and gathering global mass customer source data, and building an enterprise-level data display and management system for enterprises and individual users, so that the labor intensity of managers is reduced, and the management efficiency and the management level are improved.
The tender invitation and invitation subsystem comprises a cloud tender and invitation management module and a cloud tender and invitation management module; the cloud bid inviting management module is used for meeting the end-to-end bid inviting management requirements of the enterprise and providing open, fair and fair bid inviting purchase for enterprise users; the cloud recruiter management module is used for one-stop recruiter service to meet the user alliance appeal.
The purchasing subsystem comprises a cloud purchasing module, a client purchasing list module and a my purchasing list module; the cloud purchasing module is used for issuing purchasing demands, intelligently matching purchasing demands and intelligently matching high-quality product suppliers, and simultaneously supports one-key negotiation and instant quotation, bidirectional selection and double business opportunities; the client purchase list module is used for counting the client purchase information; the system automatically generates the My intention purchase order by utilizing big data analysis and matching according to the selected interested enterprise exhibit classification by the My purchase order module.
The cloud exhibition subsystem comprises an exhibition registration module, a cloud exhibition module and a client follow-up module; the exhibition submitting registration module is used for on-line exhibition of registration of exhibitors before exhibition, establishment of a personalized cloud exhibition hall, media promotion, matching of cloud invitation buyers and pre-registered buyers; the cloud exhibition module is used for providing data support and technical support for exhibitors, buyers and audiences during exhibition; the client follow-up module is used for analyzing, pairing, pushing and tracking the user portrait of exhibition audiences after exhibition, accurately matching professional buyers for exhibitors, accelerating business-machine conversion, enabling global clients to be smooth and have no barriers, breaking through distance real-time interaction and reducing operation cost.
The customer acquiring tool subsystem comprises a cloud recruitment module, a cloud top bar module, a cloud preferential module and a cloud declaration module; the cloud recruitment module is used for providing a platform for releasing recruitment information and a resume delivered by an applicant for an enterprise and helping the enterprise find out talents for the intersection; the cloud head information module is used for issuing head information, sharing head information, performing online negotiation and collection, and realizing that a host can release different head information contents in different places and different time periods through wide area network remote control, so that the high efficiency of issuing the head information is effectively ensured, the host is provided with the functions of issuing various industries and various types of head information bulletins, and the enterprise browses the head information service; the cloud coupon module is used for enterprise custom setting and issuing product coupons, automatically recommending proper coupons for customers, achieving the purpose of providing an individualized coupon issuing method and promoting customer consumption; the cloud poster module is used for downloading, storing and using usage scene poster materials for enterprise exhibition meetings, e-commerce, administration, commerce and the like, designing and building a scene poster supply system for enterprises and individual users, reducing internal and external communication cost and assisting enterprise digital development.
The financial management subsystem comprises a gold coin transaction module, an order transaction module and an invoice management module; the gold coin transaction module provides a trading system of related transaction service for enterprise customers, and guarantees the benefit of both buyers and sellers; the order transaction module manages and tracks orders issued by enterprise clients, dynamically masters the completion condition of the orders, and efficiently tracks order information and manages the information condition of technical service fees; the invoice management module is an integrated management system for making tickets and taxes for enterprises, so that the process efficiency is effectively improved, and the risk is avoided.
According to the technical scheme, the embodiment of the application has the following advantages:
according to the enterprise customer acquisition management system, through an enterprise cloud exhibition subsystem, a big data customer acquisition subsystem, a bid inviting and tendering subsystem, a purchasing subsystem, a cloud exhibition subsystem, a customer management subsystem, a customer acquisition tool subsystem and a financial management subsystem, core technologies such as digital twinning, artificial intelligence, cloud computing and a precise big database are deeply fused with entity economy, the enterprise marketing full scene is penetrated, an intelligent customer acquisition ecology is created, digital marketing closed loops of customer acquisition, storage, conversion and customer management are realized, the digitalized transformation upgrading of each enterprise is enabled, the difficult problem of customer acquisition is efficiently solved, and the digitalized trading requirements of global enterprises are met.
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Fig. 1 is a schematic structural diagram of an enterprise customer acquisition management system in an embodiment of the present application.
Detailed Description
In order to make the technical solutions of the present application better understood, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The application designs a structural schematic diagram of an enterprise customer-obtaining management system, realizes digital marketing closed loops of customer obtaining, retention, conversion and customer management, enables digitalized transformation and upgrading of enterprises in all rows, efficiently solves the problem of customer obtaining, and meets the digitalized trading requirements of enterprises in the whole world.
For convenience of understanding, please refer to fig. 1, where fig. 1 is a schematic structural diagram of an enterprise customer acquisition management system in an embodiment of the present application, and as shown in fig. 1, the schematic structural diagram specifically includes:
the enterprise cloud exhibition subsystem 101 comprises a cloud product module, a cloud business card module and a cloud dynamic module; the cloud product module is used for digitally displaying relevant information of products, including video display, image-text display and outer chain display, displaying explosive products to a buyer at the first time, supporting password access, putting an end to competitors and preventing information leakage; the cloud business card module is used for individualizing intelligent business cards, creating exclusive brand images, displaying enterprise and personal information in an all-around manner, realizing social contact at any time and any place and realizing human artery fission; the cloud dynamic module is used for releasing the latest dynamic and product information of the enterprise, and the client synchronizes the latest information of the enterprise at the first time.
The big data customer obtaining subsystem 102 comprises a short message accurate invitation module, a customer group management module and a cloud data module; the short message accurate invitation module is used for comprehensively and transparently displaying enterprise information, establishing brand images, completing enterprise popularization, displaying enterprise culture and professional talents, and enabling clients to deeply know the enterprises, wherein basic information (business licenses, official networks, addresses and video introduction), business information (registration information, main and operating products and financial investment credit), content display (enterprise photo albums, honor, 3D display and cooperation cases) and contact mode (social media account) information are embedded in business cards; the client group management module comprises four components of behavior tracking, user portrait, marketing analysis and cloud management, an enterprise checks records, forwarding records, sharing records and praise records by using the behavior tracking component, counts and analyzes the browsed and spread quantity of the enterprise, comprehensively captures user behaviors in real time, describes the user portrait from six dimensions of visitor sources, access time, access duration, forwarding sharing, access paths and access times by using the user portrait component, insights client requirements, accurately orients potential clients, collects and analyzes staff client marketing data and ranking by using the marketing analysis component, synchronizes staff client resources of the enterprise in real time, monitors sales performance at any time, optimizes an organization structure, realizes systematization, automation and datamation of the enterprise management, manages staff accounts by using the cloud management component, and controls client data bound by each staff account, the enterprise management staff authority is convenient, the information of each client is known, and the internal operation management of the enterprise is more efficient; the cloud data module is used for uniformly arranging and gathering global mass customer source data, and building an enterprise-level data display and management system for enterprises and individual users, so that the labor intensity of managers is reduced, and the management efficiency and the management level are improved.
The tender invitation business subsystem 103 comprises a cloud tender business management module and a cloud tender business management module; the cloud bid inviting management module is used for issuing bid inviting projects, checking platform bid inviting projects, inquiring industry-wide bid inviting projects, bidding services and bidding agent services, tracking and managing multidimensional suppliers, meeting end-to-end bid inviting management requirements of enterprises and providing open, fair and fair bid inviting purchase for enterprise users; the cloud recruiter management module is used for issuing recruiter joining items, checking all recruiter items and recruiter item registration, and one-stop recruiter service meets user joining requirements.
The purchasing subsystem 104 comprises a cloud purchasing module, a client purchasing list module and a my purchasing list module; the cloud purchasing module is used for issuing purchasing demands, intelligently matching purchasing demands and intelligently matching high-quality product suppliers, and simultaneously supports one-key negotiation and instant quotation, bidirectional selection and double business opportunities; the client purchase order module is used for counting the client purchase information, including the purchase order number, the purchase product information, the order placing time and the total order placing amount; the system automatically generates the My intention purchase order by utilizing big data analysis and matching according to the selected interested enterprise exhibit classification by the My purchase order module.
The cloud exhibition subsystem 105 comprises an exhibition registration module, a cloud exhibition module and a client follow-up module; the exhibition submitting registration module is used for on-line exhibition of registration of exhibitors before exhibition, establishment of a personalized cloud exhibition hall, media promotion, matching of cloud invitation buyers and pre-registered buyers; the cloud exhibition-on-the-spot module is used for providing data support and technical support for exhibitors, purchasers and audiences during exhibition, breaking through the limitation of time and space and realizing all-weather exhibition visit, and provides a digital twin technology, realizes the live-action clone multi-dimensional exhibition of the exhibition and provides live broadcast function for the audiences, and the exhibition site provides live broadcast function, so that the effects of real-time interaction and fission drainage are achieved, and the recorded broadcast playback function is realized, and the secondary transmission of the live broadcast content is realized; the client follow-up module is used for analyzing, pairing, pushing and tracking the user portrait of exhibition audiences after exhibition, and accelerating business-machine conversion for accurately matching professional buyers by exhibitors, so that global clients are smooth and have no barriers, real-time distance interaction is broken through, and operation cost is reduced.
The customer acquiring tool subsystem 106 comprises a cloud recruitment module, a cloud headline module, a cloud discount module and a cloud declaration module; the cloud recruitment module is used for providing a platform for releasing recruitment information and a resume delivered by an applicant for an enterprise and helping the enterprise find out talents for the intersection; the cloud head information module is used for head information publishing, head information sharing, online negotiation and collection functions, and is remotely controlled through a wide area network, so that a host can put different head information contents in different places and different time periods, the high efficiency of the head information publishing is effectively guaranteed, the head information bulletins of various industries and various types are published for the host, the head information browsing service of enterprises is realized, and the first time of the enterprises is promoted to be butted with the host; the cloud coupon module is used for enterprise custom setting and issuing product coupons, automatically recommending proper coupons for customers, achieving the purpose of providing an individualized coupon issuing method and promoting customer consumption; the cloud poster module is used for downloading, storing and using usage scene poster materials for enterprise exhibition meetings, e-commerce, administration, commerce and the like, designing and building a scene poster supply system for enterprises and individual users, reducing internal and external communication cost and assisting enterprise digital development.
The financial management subsystem 107 comprises a gold coin transaction module, an order transaction module and an invoice management module; the gold coin transaction module provides a trading system of related transaction service for enterprise customers, guarantees the interest problem of buyers and sellers, applies for cash withdrawal of income gold coins, recharges information conditions (recharging numbers, recharging amounts, recharging modes and operation time) for member recharging, poster purchasing, model purchasing service and record history recharging, takes an online system as a carrier, combines an offline traditional mode with an online product, displays online information and manages transactions, provides offline deep service, improves market efficiency, and solves the problems of mutual trust, easy dispute and tail recovery in the trading process; the order transaction module manages and tracks orders issued by enterprise customers, dynamically masters the completion condition of the orders, and efficiently tracks order information (order numbers, product information and actual transaction amount) and manages the information condition of technical service fees (merchant order numbers, order time technical service rates and technical service fees); the invoice management module is an integrated management system for making and paying tickets and taxes for enterprises, effectively improves flow efficiency and avoids risks, analyzes fees, deduction rates, exhibitors, suppliers and associated transactions according to invoice application, invoice information management (invoicing amount, invoice raising, application time and invoicing state) and invoice bill management (order type, amount, month and state) of the enterprises, and helps the enterprises to enhance item-in deduction management and cost control.
According to the enterprise customer-obtaining management system provided by the embodiment of the application, through the enterprise cloud exhibition subsystem, the big data customer-obtaining subsystem, the bid and invitation subsystem, the purchasing subsystem, the cloud exhibition subsystem, the customer management subsystem, the customer tool-obtaining subsystem and the financial management subsystem, by means of deep fusion of core technologies such as digital twinning, artificial intelligence, cloud computing and a precise big database and entity economy, the enterprise marketing full scene is penetrated, the intelligent customer-obtaining ecology is created, the digital marketing closed loop of customer obtaining, storage, conversion and customer management is realized, the digitalized transformation upgrading of each enterprise is enabled, the difficult problem of customer obtaining is solved efficiently, and the digitalized trading requirements of global enterprises are met.
The above embodiments are only used to illustrate the preferred technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.
Claims (8)
1. An enterprise customer acquisition management system, comprising: the system comprises an enterprise cloud exhibition subsystem, a big data customer acquisition subsystem, a bid inviting and tendering subsystem, a purchasing subsystem, a cloud exhibition subsystem, a customer management subsystem, a customer acquisition tool subsystem and a financial management subsystem.
2. The enterprise customer acquisition management system according to claim 1, wherein the enterprise cloud exhibition subsystem specifically comprises:
the cloud product module is used for digitally displaying relevant information of products, including video display, image-text display and outer chain display, displaying explosive products to a buyer at the first time, supporting password access, putting an end to competitors and preventing information leakage;
the cloud business card module is used for individualizing intelligent business cards, creating exclusive brand images, displaying enterprise and personal information in an all-around manner, realizing social contact at any time and any place and realizing human artery fission;
the cloud dynamic module is used for releasing the latest dynamic and product information of the enterprise, and the client synchronizes the latest information of the enterprise at the first time.
3. The enterprise guest obtaining management system according to claim 1, wherein the big data guest obtaining subsystem specifically comprises:
the short message accurate invitation module is used for comprehensively and transparently displaying enterprise information, establishing brand images, completing enterprise popularization, displaying enterprise culture and professional talents, and enabling clients to deeply know the enterprises, wherein basic information (business licenses, official networks, addresses and video introduction), business information (registration information, main and business products and financial investment credit) and content display (enterprise photo albums, honor, 3D display and cooperation cases) and contact mode (social media account) information are embedded in business cards;
the client group management module comprises four components of behavior tracking, user portrait, marketing analysis and cloud management, an enterprise checks records, forwards records, shares records and praise records by using the behavior tracking component, counts and analyzes the browsed and spread quantity of the enterprise, comprehensively captures user behaviors in real time, describes the user portrait from six dimensions of visitor sources, access time, access duration, forwarding sharing, access paths and access times by using the user portrait component, insights the client requirements, precisely orients potential clients, collects and analyzes staff client marketing data and ranking by using the marketing analysis component, synchronizes staff client resources of the enterprise in real time, monitors sales performance at any time, optimizes an organization structure, realizes systematization, automation and datamation of the enterprise management, manages staff accounts by using the cloud management component, and controls client data bound by each staff account, the enterprise management staff authority is convenient, the information of each client is known, and the internal operation management of the enterprise is more efficient;
the cloud data module is used for uniformly arranging and gathering global mass customer source data, and establishing an enterprise-level data display and management system for enterprises and individual users, so that the labor intensity of managers is reduced, and the management efficiency and the management level are improved.
4. The enterprise customer acquisition management system according to claim 1, wherein the tenderer subsystem specifically comprises:
the cloud bid inviting management module is used for issuing bid inviting projects, checking platform bid inviting projects, inquiring industry-wide bid inviting projects, bidding services and bidding agent services, tracking and managing multidimensional suppliers, meeting end-to-end bid inviting management requirements of enterprises and providing open, fair and fair bid inviting purchase for enterprise users;
the cloud recruiter management module is used for issuing recruiter affiliation items, viewing all the recruiter items and the recruiter item registration, and the one-stop recruiter service meets the user affiliation requirements.
5. An enterprise customer acquisition management system according to claim 1, wherein said procurement subsystem specifically comprises:
the cloud purchasing module is used for issuing purchasing demands, intelligently matching the purchasing demands and intelligently matching high-quality product suppliers, and simultaneously supports one-key negotiation and instant quotation, bidirectional selection and double business opportunities;
the client purchase order module is used for counting the client purchase information, including the purchase order number, the purchase product information, the order placing time and the total order placing amount;
the My purchase order module automatically generates My intention purchase orders according to the selected interested enterprise exhibit classification by the system through big data analysis and matching.
6. The enterprise customer acquisition management system according to claim 1, wherein the on-cloud exhibition subsystem specifically comprises:
the exhibition submitting registration module is used for on-line exhibition of registration of exhibitors before exhibition, establishment of personalized cloud exhibition halls, media propaganda, matching of cloud invitation buyers and pre-registered buyers;
the cloud exhibition-on-the-spot module is used for providing data support and technical support for exhibitors, purchasers and audiences during exhibition, breaks through the limitation of time and space, can realize all-weather exhibition visit, provides a digital twin technology, realizes the live-action clone multidimensional exhibition of the exhibition, provides audiences with a live broadcast function on the scene, achieves the effects of real-time interaction and fission drainage, has a recorded broadcast playback function, and realizes the secondary propagation of live broadcast contents;
the client follow-up module is used for analyzing, pairing, pushing and tracking the user portrait of exhibition audiences after exhibition, accelerating business-machine conversion for accurately matching professional buyers by exhibitors, enabling global clients to be smooth and have no barriers, breaking through real-time distance interaction and reducing operation cost.
7. The enterprise customer acquisition management system according to claim 1, wherein the customer acquisition tool subsystem specifically comprises:
the cloud recruitment module is used for providing a platform for releasing recruitment information and a resume delivered by an applicant for the enterprise and helping the enterprise find out talents for the job;
the cloud head information module is used for head information publishing, head information sharing, online negotiation and collection functions, and is remotely controlled through a wide area network, so that a host can put different head information contents in different places and different time periods, the high efficiency of the head information publishing is effectively ensured, the head information bulletins of various industries and various types are published for the host, the head information browsing service of enterprises is realized, and the first time of the enterprises is promoted to be butted with the host;
the cloud coupon module is used for self-defining setting and issuing product coupons by enterprises and automatically recommending proper coupons to customers, so that the purpose of providing an individualized coupon issuing method is achieved, and customer consumption is promoted;
the cloud poster module is used for downloading, storing and using usage scene poster materials for enterprise exhibition meetings, e-commerce, administration, commerce and the like, designing and building a scene poster supply system for enterprises and individual users, reducing the internal and external communication cost and assisting the digital development of enterprises.
8. An enterprise guest obtaining management system according to claim 1, wherein the financial management subsystem specifically comprises:
the system comprises a gold coin transaction module, a payment system, a model purchase module, a payment system and a payment system, wherein the gold coin transaction module provides related transaction services for enterprise customers, guarantees the interest problem of buyers and sellers, applies for cash withdrawal of income gold coins, is used for member recharging, poster purchasing, model purchase services and recording the information conditions (recharging numbers, recharging amounts, recharging modes and operation time) of historical recharging, takes an online system as a carrier, combines an offline traditional mode with an online product, displays online information and manages transactions, provides offline deep services, improves market efficiency, and solves the problems of mutual trust, easy dispute and tail money recovery in the transaction process;
the order transaction module is used for managing and tracking orders issued by enterprise customers, dynamically mastering the completion condition of the orders, and efficiently tracking order information (order numbers, product information and actual transaction amount) and managing the information condition of technical service fees (merchant order numbers, order-placing time technical service rates and technical service fees);
the invoice management module is an integrated management system for making and paying tickets and taxes for enterprises, effectively improves the process efficiency and avoids risks, analyzes the expenses, the deduction rate, the exhibitors, the suppliers and the associated transactions according to the invoice application, invoice information management (invoicing amount, invoice raising, application time and invoicing state) and invoice bill management (order type, amount, month and state) of the enterprises, and helps the enterprises to enhance the entry deduction management and cost control.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN116542631A (en) * | 2023-05-12 | 2023-08-04 | 广东融粤宝企业管理有限公司 | Distributed architecture enterprise information management system |
| CN117033800A (en) * | 2023-10-08 | 2023-11-10 | 法琛堂(昆明)医疗科技有限公司 | Intelligent interaction method and system for visual cloud exhibition system |
| CN117634854A (en) * | 2024-01-25 | 2024-03-01 | 广东九河云计算有限公司 | Multi-cloud management system and method for cloud platform state real-time synchronous supervision |
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