TW201301170A - On-line auction method for generation of reasonable bidding price - Google Patents

Abstract

The invention relates to an on-line auction method for generation of reasonable bidding price, which includes first providing an auction commodity, and setting the bidding price range, the minimum bidding number and bidding time of the commodity; then opening the bidding for acceptance of bidders; and, after reaching the bidding time, performing an average-price integration of the bidding prices for finding a single bidding price closest to the average value as the successful bidder based on the average value of the whole bidding prices. According to the aforementioned method, it is able to eliminate the disadvantage in that the bidder with the highest bidding price always wins in prior auction and thus customers can get rid off the doubts with bidding, such as price fairness and reasonable price, when involved in a biding, thereby obtaining a mutual benefit.

Description

Online auction method for generating reasonable targets

The present invention relates to an online auction method, and more particularly to an online auction method for generating a reasonable target.

Pressing "Auction" is a known method of commercial trading. It is common for the "Auction" mode to set the reserve price for the bidder to bid for the bidder. The bid price is increased from the reserve price. If there is no time limit for the settlement, then It is awarded by the bidder with the highest bid price. In recent years, the above-mentioned auction mode has been implemented on the Internet, and many auction websites with large scale have been listed. Although the auction platform is different, the auction site performs auctions in much the same way as the auction process in the physical world. The bidders are The auction website provides an auction item, and sets the reserve price and the subscript time. When the subscript time expires, the bidder with the highest bid wins the bid.

Although the above-mentioned highest-priced bidding method is produced by both the bidder and the successful bidder, its rationality has room for discussion: the so-called rationality, especially the bidding method, the traditional auction method adopts the highest price. Winning the bid, but the reasonableness of the bid is determined by the difference between the highest bid price and the actual value of the auctioned goods. When the difference between the two is small, the bid is relatively reasonable. Conversely, if the highest price is too different from the actual value of the auctioned goods, then The bidding is relatively unreasonable; on the surface, the bidder seems to be the permanent winner of the highest bidding method. However, once the consumer realizes the irrationality of the above-mentioned highest bidding method, it will affect his willingness to participate in the bidding. When consumers are short of interest in participating in the bidding, the opportunities for the flow label and the invalid target are relatively increased. When the bid is unable to be sold, the consumer loses the opportunity to buy the desired product, and the bidder and the auction performer (the website) cannot Losing profit opportunities in the transaction, as a whole, the relevant parties have not benefited from it and have suffered first. To solve the above problems, it is undoubtedly necessary to start with reasonable bidding, but how to produce reasonable bidding conditions requires further development of effective solutions.

Therefore, the main purpose of the present invention is to provide an online auction method for generating a reasonable target, which is mainly to obtain a bidding amount that meets the conditions for the integration of the average price among all the bids under the mechanism of online bidding, as the winner of the winning bidder. The bid is generated based on all bid calculations, so the bid price of the bid can be made relatively reasonable.

The technical means adopted to achieve the foregoing objectives are mainly performed by a network platform to provide an auction item; setting a bidding scope, a minimum number of quotations and a subscripting time of the auction item; and opening the auction item When the subscripting time is over and the minimum scalar is met, an average price integration procedure is executed: the total bid amount of all subscripts is averaged to produce an average value; and the unique and recent average bid is found among all the bids. The amount is the winner.

In the above-mentioned online auction method for performing the average price integration procedure, instead of using the highest price as the closing condition, all the bids falling within the bid amount are averaged to obtain an average value, which is between the bids. Between the lowest price and the highest price of the range, which is higher than the minimum set price of the auctioneer for the auctioneer. Once the transaction is completed, the bidder will make a profit; on the other hand, the bidder who further produces the bid based on the average, the bid Gold is inevitably lower than the highest value of the bidding range. Compared with the simple highest bid, the bid is relatively reasonable and has incentives for the subscript. Because the above online auction method can produce reasonable bids, it is attractive to consumers. Force, so it can greatly increase the chances of bidding, so that consumers can buy the goods they want at a reasonable price. The bidders and auction executors profit from the transaction, so it is a multi-party online auction method.

The invention relates to an online auction method, in particular to an online bidding through a network. Referring to FIG. 1 , a schematic diagram of a system architecture of the present invention is disclosed, which mainly constructs a network on a network server 10 . The platform uses the network platform to provide a bidding store for different bidders to enter the network platform through different network devices 20 (such as computers, mobile phones, etc.) to sub-brand the products in the store. Different from the general auction website: the present invention causes the network platform to perform the steps shown in FIG. 2: providing an auction item (201); setting the bid amount range, the lowest number of the bid and the subscript time of the auction item, etc. The condition (202); wherein the bid range is set by the bidder who provides the auction object to set the minimum value and the highest value of the bid amount, so as to determine whether the bid amount of the bidder is a qualified bid falling within the bid amount; The lowest number of scalars is to set the minimum number of subscripts that meet the conditions of the closing; the open bidder subscripts the auction item (203); determines whether the subscripting time is over and meets the minimum scalar number (204), and if so, executes an average price Integration procedure (205): sum the bid amounts of all subscripts to produce an average (2051); if the total is not an integer, round off; find the unique and recent average bid in all subscripts The winning bidder (2052); notifying the bidding result (206), in this embodiment, in addition to notifying the bidders of the bidding result, respectively providing the unsuccessful bidders shopping vouchers, the bidder can use the bidder Shopping vouchers are used as discounts and discounts for the purchase of other items.

The minimum standard number is included in the condition set by the foregoing setting step (202), mainly because the bidder sets the minimum subscript quantity that meets the labeling condition, because the present invention adopts the average price integration, and the final bid price and all The sum of the bid amounts is related to the average value. If the bid is too low, it may affect the reasonableness of the bid price, thus affecting the rights of the bidder or the winner. For the foregoing reasons, the present invention may set the minimum bid by the bidder.

In the foregoing average price integration procedure (205), the only bid amount closest to the average value is used as the bid price. It must be stated that in order to further improve the bidder's willingness to participate, the only bid amount closest to the average is low. With the average as the priority condition, when the bid amount below the average cannot find the unique highest price, the only lowest price above the average is used as the bid price. If the conditions of the previous item are not met (the winners are not awarded), the flow label is processed.

Since the auction method provided by the present invention uses the sum of the total bid amounts as the basis for generating the transaction price, it can ensure that the transaction price and the actual price of the auction object are not too disparate, thereby improving the bidder's willingness to bid and the transaction. Probability.

The following describes the embodiments of the present invention by way of example:

Auction object 1

The bid range is 0 yuan ~ 2800 yuan

Minimum number 10 standard

Bidder's subscript information:

After the present invention implements the average price integration procedure for the auction item 1, and the average of all the bid amounts is 13800/10, the average value is 1380 yuan; then the average value is used as the basis for judging whether the bid is obtained, mainly by The only one with the most recent average value is the bid price. The above subscript data shows that the highest price below the average of 1380 yuan is 1000 yuan, except that it meets the basic conditions below the average. In addition, it is still necessary to meet the conditions of the only highest price, but the number of subscripts of 1,000 yuan is 2, which does not meet the conditions of the highest price. Therefore, the only highest price that is further identified is 700 yuan, so the bid amount of 700 yuan is proposed. The bidder is the winner.

Auction item 2

The bid range is from 1000 yuan to 4,500 yuan.

Minimum standard 20

Bidder's subscript information

Through the present invention, the average price integration procedure is performed on the auction item 2, and the average value of the total average of all bid amounts (46000/20) is 2300 yuan; then the average value is used as a basis for judging whether or not the bid is obtained, mainly by Among the total bid amounts, the only one with the most recent average value is taken as the bid price, and the highest price below the average value is given priority. From the above subscript data, it can be seen that all bid amounts below the average value of 2300 yuan The number is above 2, so it does not meet the unique conditions. In this case, the only highest price above the average is taken as the bid price, so the bid price is 3,300 yuan.

After the winners are generated through the foregoing methods, all bidders may be notified of the bidding result, and the following steps (as shown in FIG. 3) are further performed to complete the transaction procedure: confirm the winner (301); confirm whether the winner is Comply with the qualifying qualification (302); perform identity verification on the successful bidder (303); publish the winning bidder and its winning auction item (304); accept the winning bidder to pay the winning bid (305); Winning bidder (306).

For other bidders who have not won the bid, a shopping voucher will be paid as a full or partial price discount for the direct purchase.

In addition, the bidding conditions for the further auction method are more reasonable, so that the bidder will not be affected by the low standard and affect the equity (loss). The aforementioned auction method sets the relevant conditions of the auction object (as shown in step 2 of Figure 2 (202). ()), will further set a bidding qualification to obtain the bid, the amount of the subscript is the market value of the auction item divided by the lowest number of bids, when the bidder wants to participate in the subscript, must pay the subscript The bidder is to ensure that the bidder is at least not losing money; and after bidding and the winner is awarded the bidder, the bidder who has not won the bid will be provided with the same amount of shopping vouchers as the subscript, as the purchase of the goods. Or part of the price discount. The following method is further explained by way of example:

Auction object 1

Commodity market value of 10,000 yuan

Price range 0 yuan ~ 2800 yuan

Minimum number 10 standard

Subscript gold 1000 yuan per standard (commodity market value / minimum number of standards)

Bidder's subscript information:

In the aforesaid auction, the final winner is the same as the one previously described, and the winner is awarded the lowest price of 700 yuan below the average price. The difference is that the bidder must first pay the subscript of 1000 yuan to obtain the subscript. Qualifications, if you do not win the bid, you can get a shopping vouchers equal to the amount of the subscript (1000 yuan), which can be used as a full or partial price for the purchase of goods.

10. . . Web server

20. . . User device

1 is a schematic diagram of the system architecture of the present invention.

2 is a flow chart of an auction method in accordance with a preferred embodiment of the present invention.

Figure 3 is a flow chart of the transaction procedure of the present invention.

Claims (9)

An online auction method for generating a reasonable target mainly comprises the following steps: providing an auction object; setting a bidding condition range, a minimum number of quotations and a subscripting time of the auction item; opening the auction When the subscripting time is over and the minimum scalar is met, an average price integration procedure is executed: the total bid amount of all subscripts is averaged to produce an average value; the only and closest average is found among all bid amounts. The value is the winner. As described in the first paragraph of the patent application for generating a reasonable target online auction method, the average price integration procedure is based on the only highest price below the average value. If the online auction method is used to generate a reasonable target as described in item 2 of the patent application scope, if the average price integration procedure determines that all bid amounts below the average value do not meet the unique conditions, then the lowest price is higher than the average value. As the bid price. If the online auction method for generating a reasonable target is mentioned in any one of the claims 1 to 3, the subscript condition is further included in the subscript condition, and the bidder pays the subscript to obtain the subscript qualification. . For the online auction method for generating a reasonable target as described in item 4 of the patent application scope, the amount of the subscript is the market value of the auction item divided by the lowest number. If the online auction method is used to generate a reasonable target as described in item 5 of the patent application scope, the bid price result is notified after the completion of the average price integration procedure, and the shopping vouchers are provided to the unsuccessful bidder. For the online auction method for generating a reasonable target as described in item 6 of the patent application scope, the step of notifying the bidding result includes: confirming the winner; confirming whether the winner is eligible for the bid; performing the identity confirmation on the successful bidder; The winner and its winning auction items. If the online auction method for generating a reasonable target is described in claim 7 of the patent application, the step of notifying the bidding result further includes: accepting the bidder to pay the bidding fee; and submitting the auction item to the successful bidder. As described in claim 8 of the patent application, the online auction method for generating a reasonable target is used for the unsuccessful bidder to use all or part of the price discount for the purchased product.