KR100817544B1 - An auction method using the reserve in an Internet shopping mall - Google Patents

Abstract

The present invention relates to an auction method using reserves in an internet shopping mall, and more specifically, participates in an auction of a gift certificate provided in a store in the shopping mall by using a reserve that is paid when a product is purchased in an online shopping mall, and auctions. The present invention relates to an auction method using reserves in an internet shopping mall that enables a consumer to purchase a product of a corresponding store with a voucher that has been won, thereby increasing the consumer's willingness to improve the sales of the shopping mall.

The auction method using the reserve in the Internet shopping mall according to the present invention comprises the steps of: participating in the auction by accessing the web server of the internet shopping mall through a terminal of a consumer subscribed as a member of the internet shopping mall; The web server providing a screen for the consumer to view gift certificates provided by stores participating in the auction among the stores of the Internet shopping mall; When the gift certificate desired by the consumer is selected through the consumer terminal, the central processing unit of the internet shopping mall receiving a part or all of the reserves as a bid; When the auction ends, the central processing unit of the internet shopping mall selects the consumer who has entered the highest price among the bids received for each store, checks whether the selected consumer has participated in the auction three or more times, Checking whether the successful bid is duplicated in the gift certificate of the store and selecting the final successful bidder if not successful; Providing the successful bid message and the successful bid testimonial invitation message to a screen connected to the terminal of the consumer; The central processing unit, if receiving a successful bid impressions from the successful consumer, providing a gift certificate to the successful consumer; characterized in that it comprises a.

Internet, shopping malls, reserves, auctions, bids, winning bids, gift certificates

Description

An auction method using the reserve in an Internet shopping mall}

1 is a view showing the configuration of a system for performing the auction method using the reserve in the Internet shopping mall according to the present invention.

2 is a flow chart showing a process in which a consumer is provided with a reserve in order to perform the auction method using the reserve in the Internet shopping mall according to the present invention.

3 is a flow chart illustrating a process of selecting a successful bidder by the auction method using the reserve in the Internet shopping mall according to the present invention.

Figure 4 is a flow chart illustrating a process of receiving a gift certificate that has been awarded by the auction method using the reserve in the Internet shopping mall according to the present invention.

<Description of the symbols for the main parts of the drawings>

100: consumer terminal 200: shopping mall server

210: central processing unit 212: auction performance module

214: Reserve Management Module 220: Web Server

230: database server 232: member information database

234: Shopping mall information database 236: Auction information database

The present invention relates to an auction method using reserves in an internet shopping mall, and more specifically, participates in an auction of a gift certificate provided in a store in the shopping mall by using a reserve that is paid when a product is purchased in an online shopping mall, and auctions. The present invention relates to an auction method using reserves in an internet shopping mall that enables a consumer to purchase a product of a corresponding store with a voucher that has been won, thereby increasing the consumer's willingness to improve the sales of the shopping mall.

In general, the auction is mainly for registering a product secured in kind by a person who wants to sell the product according to a predetermined form and selling the product at a higher price, and bidders can purchase the product at a lower price within a predetermined number of bid opportunities. It refers to the transaction act to be won.

This auction method is a general auction method in which a plurality of buyers offer a purchase price for a spot posted by a supplier, a supplier auctions an expensive bidder, and an amount that can be supplied by a plurality of suppliers for a buyer's proposed purchase price. It is known that a reverse auction method in which a buyer selects an optimal supplier by bidding, and a lowest only auction method in which a plurality of buyers bid on a supplier's supply spot and select a buyer who satisfies the lowest unique price as a successful bidder.

The auction method has been mainly applied offline, but recently, due to the activation of the Internet site, such as the Internet shopping malls such as using the auction method has been carried out a transaction to win the product at a low price. Online auctions also use cash as a bid deposit for goods posted by suppliers, just as they do offline.

On the other hand, in the Internet shopping mall when you purchase a product, the reserve is paid at a certain rate according to the purchase amount. These reserves are provided to increase the repurchase rate of the consumer, the reserves received are mainly used when purchasing goods or services provided by the shopping mall. However, although most of the consumers use the reserves when purchasing the product, the amount of the product is very expensive compared to the reserves, so it is not active to use the reserves, and the reserves disappear due to the progress of the accumulation period. In addition, there is a problem in that it is not effective to repurchase, unlike the purpose of providing a reserve, because the purpose of accessing the web site of the Internet shopping mall is not made in order to use the reserve.

Therefore, consumers can efficiently use the reserves, an effective way to improve the desire to repurchase the product in the same Internet shopping mall is required.

Accordingly, the present invention is to solve the above problems, a plurality of stores in the Internet shopping mall to select a voucher that can purchase the goods of each store in the auction, the consumer auction using the reserves successful bid By allowing the vouchers to be used to purchase products in the store, consumers can purchase the products they want at a relatively low cost, and auctions using reserves in Internet shopping malls can increase sales in Internet shopping malls. Its purpose is to provide a method.

In order to achieve the above object, the present invention, in the auction method using the reserve provided through the purchase on the Internet shopping mall, auction by accessing the web server of the Internet shopping mall through the terminal of the consumer subscribed as a member to the Internet shopping mall Participating in; The web server providing a screen for the consumer to view gift certificates provided by stores participating in the auction among the stores of the Internet shopping mall; When the gift certificate desired by the consumer is selected through the consumer terminal, the central processing unit of the internet shopping mall receiving a part or all of the reserves as a bid; When the auction ends, the central processing unit of the internet shopping mall selects the consumer who has entered the highest price among the bids received for each store, checks whether the selected consumer has participated in the auction three or more times, Checking whether the successful bid is duplicated in the gift certificate of the store and selecting the final successful bidder if not successful; Providing the successful bid message and the successful bid testimonial invitation message to a screen connected to the terminal of the consumer; The central processing unit, if receiving a successful bid impressions from the successful consumer, providing a gift certificate to the successful consumer; characterized in that it comprises a.

EMBODIMENT OF THE INVENTION Hereinafter, although the Example of this invention is described in detail, this invention is not limited to a following example, unless the summary is exceeded.

1 is a view showing the configuration of a system for performing the auction method using the reserve in the Internet shopping mall according to the present invention.

Referring to FIG. 1, a shopping mall server 200 for performing an auction method using reserves in an internet shopping mall according to the present invention includes a web server 220, a database server 230, and a central processing unit 210. .

The web server 220 constituting the shopping mall server 200 includes an operation program for operating a web site, and displays various products, store information, and auction progresses stored in the database server 230 on a web site. Make it available for viewing.

The database server 230 includes a member information database 232 for storing member information, a shopping mall information database 234 for storing information about various stores in the Internet shopping mall, and products included in each store, and an internet shopping mall. It includes an auction information database 236 that stores information about the auction to be carried out in.

The member information database 232 stores personal information of a consumer registered as a member of the Internet shopping mall, transaction details, reserves, and auction winning details.

The shopping mall information database 234 stores information on types and prices of products held by stores, product purchase reviews, and ongoing events.

The auction information database 236 stores auction start and end dates, auction participating stores, types of gift vouchers provided as auction items in selected auction participating stores, bidder information, successful bidder reviews, and final successful bidder information.

The central processing unit 210 is connected to the web server 220 and the database server 230, selects the stores included in the top group based on sales during the previous auction period, and selects 8 to 10 stores from the selected stores Participate in the auction, browse the vouchers that are auction items to the consumer as a member, select the successful bidder through the auction execution module 212 according to a predetermined schedule when the voucher is selected by the consumer and the bid is entered For example, if a successful bidder receives a successful bid message from a successful bidder, the bidder stores the auction message in the auction information database and stores the winning gift certificate information in the member information database and the auction information database. In addition, the reserve management module 214 excludes the reserves used for bidding from the reserves of the gift certificate winners from the accumulated reserves, and reserves the reserves used for bidding by consumers who fell in the bid.

2 is a flowchart illustrating a process in which a consumer receives a reserve to perform an auction method using the reserve in an internet shopping mall according to the present invention.

First, in order to win a gift certificate through an auction method using the reserve in the Internet shopping mall according to the present invention, a reserve enough to participate in the auction must be accumulated.

The process of the consumer accumulating the reserve in the Internet shopping mall is a well-known technique, will be described briefly below.

The consumer accesses the home page of the Internet shopping mall by using the terminal 100 that can be connected to the Internet (S200).

When the consumer accesses the home page of the shopping mall, the web server 220 confirms whether the consumer has registered (S210), and if the existing member logs in by inputting an ID and password (S230), otherwise registers a member. After the process (S220), to log in (S230).

After that, the consumer browses the products provided for each store stored in the database (S240), if there is a favorite product (S250), and pays the product price (S260).

After paying for the commodity price in this way, the reserve management module 214 of the central processing unit 210 pays a predetermined ratio with respect to the commodity amount (S270).

The reserves paid in this way may be accumulated by repeating the steps S200 to S270.

3 is a flowchart illustrating a process of selecting a successful bidder by an auction method using reserves in the Internet shopping mall according to the present invention, and shows a process in which a consumer who holds a reserve according to FIG. 2 performs an auction through a shopping mall server.

Before performing the process of FIG. 3, the auction execution module 212 of the central processing unit 210 constituting the shopping mall server 200 is a part of the stores corresponding to the top group based on sales during the previous auction period. For example, among the stores included in the top 100 by sales, the top 1 to 10 top stores not selected in the previous auction are selected, and the gift certificates are provided as auction items from the selected stores to participate in the auction. Here, stores participating in the auction may provide gift certificates having different face values according to sales.

The consumer accesses a web site operated on the web server 220 (S300), and logs in by inputting an ID and password (S310).

The consumer browses the list of gift certificates provided on the auction page on the web site, selects the gift certificates of the desired store, and inputs a bid to the auction execution module 212 of the central processing unit 210 through the terminal 100 to enter the auction. Participate (S320). At this time, the consumer enters the bidding part or all of the reserves as a bid and participates in the auction. Only one voucher can be bidted at a time, and the bid is adjusted three or more times within a certain amount for the voucher. Can be. This bid adjustment allows the consumer to actively access the shopping mall web site.

Then, after confirming that the successful bidder selection time is reached through the auction execution module 212 of the central processing unit 210 according to a predetermined schedule (S330), if the successful bidder selection time is selected one of the stores participating in the auction. In operation S340, the consumer who presents the best bid in the selected store is selected as a successful bidder (S350).

On the other hand, after confirming the successful bidder selection time (S330), if the successful bidder selection time is not received continuously receives the bid request of the consumer (S320).

If the consumer who presented the highest bid is selected as the successful bidder, the auction execution module 212 checks whether the consumer has participated in the auction three or more times (S360), and if the consumer participates three or more times, it is a duplicate bidder of another store. After checking whether it is selected (S370), if not selected as a successful bidder is selected as the final successful bidder (S380), and stored in the auction information database (236) (S390).

On the other hand, if the consumer selected as the winner by presenting the highest bid does not participate in the auction more than three times and is selected as a duplicate bidder of another store, the consumer who offered the next bid is selected as the bidder, and S360 The bidder is selected again through the step S380.

After selecting a successful bidder from one of the stores participating in the auction, and checking whether there is another store participating in the auction (S400), and if there are other stores, repeats the process of steps S340 to S390, In the case of a successful bidder selection process.

4 is a flowchart illustrating a process of receiving a gift certificate that has been won by an auction method using reserves in the Internet shopping mall according to the present invention.

Referring to FIG. 4, when the consumer logs in and accesses the web server 220 of the Internet shopping mall after the auction period ends (S500), when the consumer is auctioned, the screen of the terminal 100 of the consumer is successful. A message for inducing a guide message and a successful bid testimonial is provided (S510).

When the consumer inputs a testimonial received a successful purchase of the gift certificate through the terminal 100 (S520), the auction execution module 212 of the central processing unit 210 is a member that stores the personal information of the consumer for the gift certificate The information database 232 and the auction information database 236 is stored (S530). At this time, if the consumer does not input a testimonial that received the winning gift certificate (S520), the gift certificate providing process is stopped without receiving the gift certificate.

In this way, the voucher that the consumer wins through the auction can be used only at the corresponding store that provided the voucher, and can purchase a product of a par value or a discount by the par value. The winning voucher is not exchanged for cash.

As described above, in the detailed description of the present invention, specific embodiments have been described, but various modifications are possible without departing from the scope of the present invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined by the claims below and equivalents thereof.

As described above, the auction method using the reserve in the Internet shopping mall according to the present invention, by selecting a number of stores in the Internet shopping mall auction vouchers that can purchase the goods of each store, the consumer by using the reserve By allowing the winning vouchers to be auctioned, the winning vouchers can be used to purchase products in the store, allowing consumers to purchase the desired products at a relatively low cost, and increase sales in Internet shopping malls. It works.

Claims (5)

In the auction method using the reserves provided through the purchase on the Internet shopping mall, Accessing a web server of the internet shopping mall and participating in an auction through a terminal of a consumer subscribed to the internet shopping mall; The web server providing a screen for the consumer to view gift certificates provided by stores participating in the auction among the stores of the Internet shopping mall; When the gift certificate desired by the consumer is selected through the consumer terminal, the central processing unit of the internet shopping mall receiving a part or all of the reserves as a bid; At the auction end time, the central processing unit selects the consumer who has entered the highest price among the bids input for each store, checks whether the selected consumer has participated in the auction three or more times, and if the three or more participants have participated in the auction, Checking whether the successful bid is over, and if not, selecting the final successful bidder; Providing the successful bid message and the successful bid testimonial invitation message to a screen connected to the terminal of the consumer; The central processing unit, when receiving a successful bid testimonial from the successful bidder, providing a gift certificate to the successful bidder; Auction method using the reserve in the Internet shopping mall comprising a. The method of claim 1, Stores that provide the gift certificates are auctions using reserves in the Internet shopping mall, characterized in that the top 1 to 10 of the top sales not selected in the previous auction among the stores corresponding to the top group by sales during the previous auction period Way. The method of claim 1, The auction method using the reserve in the Internet shopping mall, characterized in that if you do not enter the impression testimonials do not provide a gift certificate to the successful consumer. The method of claim 1, The step of selecting the final successful bidder is an auction method using the reserve in the Internet shopping mall, characterized in that is carried out repeatedly as the number of stores participating in the auction. The method of claim 1, The auction method is auction method using the reserve in the Internet shopping mall, characterized in that used only to purchase the goods of the store that provided the gift certificate as an auction item.

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