TW201715450A - Auction method for granting discount to transaction for purchase of goods via bidding - Google Patents
Auction method for granting discount to transaction for purchase of goods via bidding Download PDFInfo
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- TW201715450A TW201715450A TW104134672A TW104134672A TW201715450A TW 201715450 A TW201715450 A TW 201715450A TW 104134672 A TW104134672 A TW 104134672A TW 104134672 A TW104134672 A TW 104134672A TW 201715450 A TW201715450 A TW 201715450A
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Abstract
Description
本發明係有關於一種透過喊價機制獲取得標商品折扣金額之商品拍賣交易方法,特別是指將折扣金額乘上喊價競標次數,作為最後折扣金額之拍賣商品交易方法。The invention relates to a commodity auction transaction method for obtaining a discounted amount of a winning commodity through a bidding mechanism, in particular to an auction commodity transaction method in which the discount amount is multiplied by the number of bidding bids as the final discount amount.
賣家陳列商品於拍賣系統中銷售或接受買家的喊價,是目前電子商務經營模式中最受賣家及買家歡迎的交易方式之一。Sellers selling goods in the auction system or accepting the buyer's bidding price is one of the most popular trading methods among sellers and buyers in the current e-commerce business model.
賣家將商品陳列於拍賣網站平台,然後接受網路眾多買家的競標喊價,當競標時間結束時,由喊價金額最高的買家得標,買家可依據本身的需求及可接受的金額進行喊價,在此商品拍賣過程中,買家可以感受到喊價的趣味性,也可能有機會以低於市價的金額購買到商品,更容易帶來廣大的網站人數與點閱流量,增加商品的曝光度。The seller displays the goods on the auction website platform, and then accepts the bidding price of many buyers on the network. When the bidding time ends, the buyer with the highest bidding amount wins the bid, and the buyer can according to his own needs and acceptable amount. In the process of auctioning the goods, the buyer can feel the interest of the bidding price, and may also have the opportunity to purchase the goods at a price lower than the market price, which is more likely to bring the majority of the website number and the click traffic, increase The exposure of the product.
目前常見的網路拍賣交易方式,由賣家陳列拍賣的商品,然後由買家彼此的競標喊價,當競標期間結束時由喊價最高的買家得標。這種競標喊價方式常出現一開始的大部份時間很少買家會喊價,可能是在觀望或是觀察競標情況,也可能不想喊價,使得商品喊價金額不容易衝高。由於許多的買家常於競標期間快結束時才喊價,這對常喊價的買家並不公平,也造成商品的喊價金額不易衝高,可能導致賣家獲利不佳或是損失。At present, the common online auction transaction method is that the seller displays the auctioned goods, and then the buyers bid for each other's bids, and when the bidding period ends, the bidder is the highest bidder. This kind of bidding method often appears in the beginning of most of the time, few buyers will bid, may be watching or observing the bidding situation, or may not want to bid, so that the amount of commodity bidding is not easy to rise. Since many buyers often bid at the end of the bidding period, it is unfair to the buyers who often bid, and the amount of the bargaining price of the goods is not easy to rise, which may lead to poor profit or loss.
為改善前述缺失,本發明提出一種透過喊價機制獲取得標商品折扣金額之商品拍賣交易方法,係供一賣方電腦端在一伺服端所提供之一拍賣平台上登記一拍賣商品,以供複數競標者電腦端登入該伺服端之拍賣平台,而對該拍賣商品進行喊價競標,該方法包括下列步驟:In order to improve the aforementioned deficiency, the present invention proposes a method for obtaining a commodity auction transaction by using a bidding mechanism to obtain a discounted amount of the obtained commodity, which is for a seller computer to register an auction item on one of the auction platforms provided by the server for the plural number. The bidder's computer enters the auction platform of the server and bids for the auction item. The method includes the following steps:
A.由該賣方電腦端在該拍賣平台上設定一競標期間、同一個競標者電腦端對該拍賣商品每一次喊價競標時所給予之一折扣金額,以及給予折扣金額之一最高喊價競標次數;B.由前述競標者電腦端在該競標期間內對該拍賣商品進行喊價競標,當該競標期間結束時,該伺服端判斷喊價競標之競標價格最高之競標者電腦端得標;C.該伺服端計算得標之該競標者電腦端在該競標期間的喊價競標次數,並將該折扣金額乘上其喊價競標次數後,為其最後折扣金額,但當其喊價競標次數高於該最高喊價競標次數時,係將該折扣金額乘上該最高喊價競標次數為其最後折扣金額,並將其競標價格扣除該最後折扣金額後為其得標價格。A. The discount is given by the seller’s computer on the auction platform during the bidding period, when the same bidder’s computer end bids for each auction price of the auction item, and one of the discounted amount is awarded. The number of times; B. The above-mentioned bidder's computer end bids for the auction item during the bidding period. When the bidding period ends, the server judges that the bidder bidding bid has the highest bidding price of the bidder; C. The server calculates the number of bidding bids of the bidder's computer during the bidding period, and multiplies the discount amount by the number of bidding bids for its final discount amount, but when bidding bidding When the number of times is higher than the maximum bid price, the discount amount is multiplied by the maximum bid price as the last discount amount, and the bid price is deducted from the final discount amount to obtain the bid price.
進一步,在步驟A中,該折扣金額係一固定金額。Further, in step A, the discount amount is a fixed amount.
進一步,在步驟A中,該折扣金額係同一個競標者電腦端每一次喊價競標之競標價格的總合乘上一折扣比例。Further, in step A, the discount amount is multiplied by a discount ratio of the bid price of each bidding bid of the same bidder computer.
進一步,在步驟A中,該賣方電腦端進一步在該拍賣平台上設定該拍賣商品之一起標價格,前述競標者電腦端在第一次喊價競標時需高於該起標價格。Further, in step A, the seller computer further sets a bid price of the auction item on the auction platform, and the bidder's computer end needs to be higher than the bid price when bidding for the first bid.
進一步,在步驟A中,該賣方電腦端進一步在該拍賣平台上設定該拍賣商品之一最低成交價格,在步驟C中,得標之競標者電腦端的得標價格需高於該最低成交價格。Further, in step A, the seller computer further sets a minimum transaction price of the auction item on the auction platform, and in step C, the bid price of the bidder's computer end needs to be higher than the lowest transaction price.
進一步,包含步驟D,該伺服端對於未得標之該競標者電腦端,係將該折扣金額乘上其喊價競標次數後,再乘上一比例值為未得標之該競標者電腦端之一紅利值。Further, in step D, the server end multiplies the discount amount by the number of bidding bids for the bidder's computer end, and then multiplies the bid amount by the bidder's computer end. One of the bonus values.
本發明的功效在於:The effect of the invention is:
1.透過喊價競標次數來獲得較高的折扣金額的方法,可以鼓勵買家積極的喊價競標,同時可以提供賣家更多獲利或是減少損失,並達成賣家的商品獲利與買家分享的行銷效益。1. The method of obtaining a higher discount amount through the number of bidding bids can encourage buyers to actively bid for bids, and at the same time can provide sellers with more profit or reduce losses, and reach sellers' profit and buyers. Sharing the marketing benefits.
2.賣家可以藉由設定不同拍賣商品的折扣金額及給予折扣金額的最高喊價競標次數,以調整拍賣商品的獲利。2. The seller can adjust the profit of the auction item by setting the discount amount of different auction items and the maximum number of bids for the discount amount.
3.對於未能得標的買家,可以獲取紅利值,作為往後競標其它拍賣商品的抵用金,鼓勵買家喊價競標以提升最終得標價格。3. For buyers who fail to win the bid, they can obtain the bonus value as a credit for bidding for other auction items in the future, and encourage buyers to bid for bids to increase the final bid price.
綜合上述技術特徵,本發明透過喊價機制獲取得標商品折扣金額之商品拍賣交易方法的主要功效將可於下述實施例清楚呈現。In summary of the above technical features, the main effects of the method for obtaining a commercial auction transaction for obtaining the discounted amount of the product by the bidding mechanism will be clearly shown in the following embodiments.
參閱第一圖所示,本發明係供一賣方電腦端(1)及複數競標者電腦端(2)透過網際網路登入一伺服端(3)進行網路拍賣之方法。Referring to the first figure, the present invention provides a method for a seller's computer (1) and a plurality of bidders' computers (2) to log in to a server (3) via the Internet for online auction.
參閱第二圖所示,該賣方電腦端(1)在該伺服端(3)所提供之一拍賣平台(4)上登記一拍賣商品(41)及設定該拍賣商品(41)之拍賣條件(42),該拍賣條件(42)將於下述具體實施例中說明。Referring to the second figure, the seller computer (1) registers an auction item (41) and an auction condition for setting the auction item (41) on one of the auction platforms (4) provided by the server (3) ( 42) The auction conditions (42) will be described in the specific examples below.
參閱第三圖所示,本實施例之方法包括下列步驟,其中各元件請參閱第一圖及第二圖:Referring to the third figure, the method of this embodiment includes the following steps, wherein the components are referred to the first figure and the second figure:
A.由該賣方電腦端(1)在該拍賣平台(4)上設定一競標期間、一起標價格、一最低成交價格、同一個競標者電腦端(2)對該拍賣商品(41)每一次喊價競標時所給予之一折扣金額,以及給予折扣金額之一最高喊價競標次數等拍賣條件(42)。其中,該折扣金額可為固定金額,或者該折扣金額可為同一個競標者電腦端(2)每一次喊價競標之競標價格的總合乘上一折扣比例。A. The auction computer (1) sets a bidding period, a bid price, a lowest transaction price, and the same bidder computer end (2) for each auction item (41) on the auction platform (4). One of the discount amounts given when bidding for bids, and the auction conditions (42) for one of the highest bids for the discount amount. Wherein, the discount amount may be a fixed amount, or the discount amount may be the total combination of the bidding price of the bidder bidding on the same bidder's computer end (2).
B.由前述競標者電腦端(2)在該競標期間內對該拍賣商品(41)進行喊價競標,當該競標期間結束時,該伺服端(3)判斷喊價競標之競標價格最高之競標者電腦端(2)得標,其中,前述競標者電腦端(2)在第一次喊價競標時需高於該起標價格。B. The auctioneer (41) bids for the auction item (4) during the bidding period. When the bidding period ends, the server (3) determines that the bidding price of the bidding bid is the highest. The bidder's computer end (2) wins the bid, wherein the bidder's computer end (2) needs to be higher than the bid price when bidding for the first bid.
C.該伺服端(3)計算得標之該競標者電腦端(2)在該競標期間的喊價競標次數,並將該折扣金額乘上其喊價競標次數後,為其最後折扣金額,但當其喊價競標次數高於該最高喊價競標次數時,係將該折扣金額乘上該最高喊價競標次數為其最後折扣金額,並將其競標價格扣除該最後折扣金額後為其得標價格。C. The server (3) calculates the bidding bid of the bidder's computer end (2) during the bidding period, and multiplies the discount amount by the number of bidding bids for the final discount amount. However, when the number of bidding bids is higher than the highest number of bidding bids, the discount amount is multiplied by the maximum bidding bid amount as its final discount amount, and the bid price is deducted from the final discount amount. Price.
例如:E.g:
當該折扣金額係一固定金額Q、該賣方電腦端(1)所設定之最高喊價競標次數為N、得標之該競標者電腦端(2)在該競標期間的喊價競標次數為K、得標之該競標者電腦端(2)的競標價格為X,則最後折扣金額為K*Q,而得標價格P為X-K*Q,其中K≦N。When the discount amount is a fixed amount Q, the maximum bid price set by the seller computer (1) is N, and the bidder's computer end (2) bids for the bidding period is K. The bid price of the bidder's computer end (2) is X, then the final discount amount is K*Q, and the bid price P is XK*Q, where K≦N.
又當該折扣金額係同一個競標者電腦端(2)每一次喊價競標之競標價格的總合乘上一折扣比例時,假設每次喊價競標之競標價格為Qi、得標之該競標者電腦端(2)在該競標期間的喊價競標次數為K、折扣比例為R,則最後折扣金額為 Qi*R,而得標價格P為X- Qi*R,其中K≦N。 When the discount amount is the same as the bidding price of the bidder bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding bidding The bidding price of the computer end (2) during the bidding period is K, the discount ratio is R, then the final discount amount is Qi*R, and the bid price P is X-Qi*R, where K≦N.
但要注意的是,得標之競標者電腦端(2)的得標價格需高於該最低成交價格,若否,則該伺服端(3)會取消此拍賣商品(41)的交易,避免賣家的損失。另外,該伺服端(3)對於未得標之該競標者電腦端(2),會將該折扣金額乘上其喊價競標次數後,再乘上一比例值為未得標之該競標者電腦端(2)之一紅利值,作為往後競標其它拍賣商品的抵用金,鼓勵競標者電腦端(2)喊價競標以提升最終得標價格。However, it should be noted that the bid price of the bidder's computer end (2) must be higher than the minimum transaction price. If not, the server (3) will cancel the transaction of the auction item (41), avoiding The seller’s loss. In addition, the server (3) will multiply the discount amount by the number of bidding bids for the bidder's computer end (2), and then multiply the bid amount by the bidder who has not won the bid. The bonus value of one of the computer side (2) is used as the credit for bidding for other auction items in the future, and the bidder's computer end (2) is encouraged to bid for bids to increase the final bid price.
本發明透過喊價競標次數來獲得較高的折扣金額的方法,可以鼓勵買家積極的喊價競標,同時可以提供賣家更多獲利或是減少損失,並達成賣家的商品獲利與買家分享的行銷效益。The invention can obtain a higher discount amount by bidding bidding times, can encourage buyers to actively bid for bids, and can provide sellers with more profit or reduce losses, and achieve sellers' profit and buyers. Sharing the marketing benefits.
綜合上述實施例之說明,當可充分瞭解本發明之操作、使用及本發明產生之功效,惟以上所述實施例僅係為本發明之較佳實施例,當不能以此限定本發明實施之範圍,即依本發明申請專利範圍及發明說明內容所作簡單的等效變化與修飾,皆屬本發明涵蓋之範圍內。In view of the foregoing description of the embodiments, the operation and the use of the present invention and the effects of the present invention are fully understood, but the above described embodiments are merely preferred embodiments of the present invention, and the invention may not be limited thereto. Included within the scope of the present invention are the scope of the present invention.
(1)‧‧‧賣方電腦端
(2)‧‧‧競標者電腦端
(3)‧‧‧伺服端
(4)‧‧‧拍賣平台
(41)‧‧‧拍賣商品
(42)‧‧‧拍賣條件(1)‧‧‧Seller computer end
(2) ‧‧‧ bidders computer
(3) ‧‧‧Server
(4) ‧ ‧ auction platform
(41)‧‧‧Audited goods
(42) ‧ ‧ auction conditions
[第一圖]係為本發明的系統架構圖。 [第二圖]係為本發明實施例中,賣方電腦端在拍賣平台上設定拍賣條件的示意圖。 [第三圖]係為本發明的方法流程圖。[First figure] is a system architecture diagram of the present invention. [Second figure] is a schematic diagram of the auction computer setting the auction conditions on the auction platform in the embodiment of the present invention. [Third Figure] is a flow chart of the method of the present invention.
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