TW200929044A - Progressive pricing schemes for advertisements - Google Patents
Progressive pricing schemes for advertisements Download PDFInfo
- Publication number
- TW200929044A TW200929044A TW097143892A TW97143892A TW200929044A TW 200929044 A TW200929044 A TW 200929044A TW 097143892 A TW097143892 A TW 097143892A TW 97143892 A TW97143892 A TW 97143892A TW 200929044 A TW200929044 A TW 200929044A
- Authority
- TW
- Taiwan
- Prior art keywords
- advertisement
- advertiser
- cost
- bid
- user
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0283—Price estimation or determination
Landscapes
- Business, Economics & Management (AREA)
- Development Economics (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US11/949,548 US20090144207A1 (en) | 2007-12-03 | 2007-12-03 | Progressive pricing schemes for advertisements |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| TW200929044A true TW200929044A (en) | 2009-07-01 |
Family
ID=40676746
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| TW097143892A TW200929044A (en) | 2007-12-03 | 2008-11-13 | Progressive pricing schemes for advertisements |
Country Status (8)
| Country | Link |
|---|---|
| US (1) | US20090144207A1 (enExample) |
| EP (1) | EP2218047A4 (enExample) |
| JP (2) | JP5535081B2 (enExample) |
| BR (1) | BRPI0820155A2 (enExample) |
| CA (1) | CA2703244A1 (enExample) |
| RU (1) | RU2010122602A (enExample) |
| TW (1) | TW200929044A (enExample) |
| WO (1) | WO2009073342A2 (enExample) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TWI894402B (zh) * | 2021-06-03 | 2025-08-21 | 韓商韓領有限公司 | 用於提供廣告資訊之電子設備的操作方法及支援該操作方法之電子設備 |
Families Citing this family (21)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20090197616A1 (en) * | 2008-02-01 | 2009-08-06 | Lewis Robert C | Critical mass billboard |
| US9959547B2 (en) * | 2008-02-01 | 2018-05-01 | Qualcomm Incorporated | Platform for mobile advertising and persistent microtargeting of promotions |
| US20090198579A1 (en) * | 2008-02-01 | 2009-08-06 | Lewis Robert C | Keyword tracking for microtargeting of mobile advertising |
| US9111286B2 (en) * | 2008-02-01 | 2015-08-18 | Qualcomm, Incorporated | Multiple actions and icons for mobile advertising |
| US9858616B2 (en) * | 2008-02-28 | 2018-01-02 | Palo Alto Research Center Incorporated | Advertising payment based on confirmed activity prediction |
| US20090248534A1 (en) * | 2008-03-31 | 2009-10-01 | Yahoo! Inc. | System and method for offering an auction bundle in an online advertising auction |
| US20090327162A1 (en) * | 2008-06-27 | 2009-12-31 | Microsoft Corporation | Price estimation of overlapping keywords |
| US20100145763A1 (en) * | 2008-12-05 | 2010-06-10 | Swanson International Inc. | Systems, methods and apparatus for valuation and tailoring of advertising |
| US20110029338A1 (en) * | 2009-07-30 | 2011-02-03 | Yahoo! Inc. | System and method for generating a valuation of online users and websites from user activities |
| US8380570B2 (en) * | 2009-10-27 | 2013-02-19 | Yahoo! Inc. | Index-based technique friendly CTR prediction and advertisement selection |
| US20110184802A1 (en) * | 2010-01-25 | 2011-07-28 | Microsoft Corporation | Auction format selection using historical data |
| KR101586335B1 (ko) * | 2010-08-25 | 2016-02-03 | 네이버 주식회사 | 온라인 광고 과금 시스템, 방법 및 컴퓨터 판독 가능한 기록 매체 |
| KR101586333B1 (ko) * | 2010-09-30 | 2016-01-19 | 네이버 주식회사 | 컨텐츠 접근 경로에 따라 동적으로 광고를 선택하여 제공하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록매체 |
| JP5507622B2 (ja) * | 2012-06-25 | 2014-05-28 | ヤフー株式会社 | 広告課金額決定装置、広告課金額決定方法およびプログラム |
| JP5595467B2 (ja) * | 2012-11-12 | 2014-09-24 | ヤフー株式会社 | 広告情報提供装置および広告情報提供方法 |
| US20150095142A1 (en) * | 2013-10-01 | 2015-04-02 | Vantage Media LLC | Engagement mode marketplace with adjusted pricing based on engagement performance |
| WO2015051025A1 (en) * | 2013-10-01 | 2015-04-09 | Vantage Media LLC | Engagement mode marketplace with enhanced bidding and adjusted pricing based on engagement performance |
| JP2017527010A (ja) * | 2014-06-30 | 2017-09-14 | ビデリ、インコーポレイテッドVideri Inc. | 広告配置のための広告プラットフォーム |
| JP5774247B1 (ja) * | 2015-03-18 | 2015-09-09 | 株式会社博報堂 | スコア算出装置、及びスコア算出システム |
| JP6801281B2 (ja) * | 2016-07-26 | 2020-12-16 | 富士ゼロックス株式会社 | プロモーション支援装置及びプログラム |
| CN113011911B (zh) * | 2021-01-21 | 2023-06-09 | 腾讯科技(深圳)有限公司 | 基于人工智能的数据预测方法、装置、介质及电子设备 |
Family Cites Families (23)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JPH0734340Y2 (ja) * | 1991-10-07 | 1995-08-02 | トーリ・ハン株式会社 | 湿度計 |
| US7835943B2 (en) * | 1999-05-28 | 2010-11-16 | Yahoo! Inc. | System and method for providing place and price protection in a search result list generated by a computer network search engine |
| US7231358B2 (en) * | 1999-05-28 | 2007-06-12 | Overture Services, Inc. | Automatic flight management in an online marketplace |
| JP2002303472A (ja) * | 2001-03-30 | 2002-10-18 | Sanyo Electric Co Ltd | 冷蔵庫制御ソフトウエアの更新方法 |
| US7076479B1 (en) * | 2001-08-03 | 2006-07-11 | Overture Services, Inc. | Search engine account monitoring |
| JP2005285143A (ja) * | 2001-11-01 | 2005-10-13 | Katsushi Onizuka | インターネットオークションにおけるバナー広告方法及びバナー広告システム |
| JP2003167736A (ja) * | 2001-11-30 | 2003-06-13 | Estate Planning Kenkyusho:Kk | ワークシート作成利用システム及び装置及び方法 |
| US20030135460A1 (en) * | 2002-01-16 | 2003-07-17 | Galip Talegon | Methods for valuing and placing advertising |
| JP3862579B2 (ja) * | 2002-02-25 | 2006-12-27 | シャープ株式会社 | 表示装置及び冷蔵庫 |
| US20050027587A1 (en) * | 2003-08-01 | 2005-02-03 | Latona Richard Edward | System and method for determining object effectiveness |
| US7668950B2 (en) * | 2003-09-23 | 2010-02-23 | Marchex, Inc. | Automatically updating performance-based online advertising system and method |
| US20050251444A1 (en) * | 2004-05-10 | 2005-11-10 | Hal Varian | Facilitating the serving of ads having different treatments and/or characteristics, such as text ads and image ads |
| KR100745474B1 (ko) * | 2004-07-23 | 2007-08-02 | 드림아이 커뮤니케이션즈(주) | 클릭별 대금지불식 검색어 광고 시스템 |
| US7734503B2 (en) * | 2004-09-29 | 2010-06-08 | Google, Inc. | Managing on-line advertising using metrics such as return on investment and/or profit |
| US20070174124A1 (en) * | 2005-02-25 | 2007-07-26 | Utbk, Inc. | Methods and Apparatuses for Prioritizing Featured Listings |
| US8768766B2 (en) * | 2005-03-07 | 2014-07-01 | Turn Inc. | Enhanced online advertising system |
| US20060253425A1 (en) * | 2005-05-04 | 2006-11-09 | Microsoft Corporation | Evaluation and pricing of user interactions with online advertisements |
| US20070038508A1 (en) * | 2005-08-10 | 2007-02-15 | Microsoft Corporation | Normalized click-through advertisement pricing |
| US20070038509A1 (en) * | 2005-08-10 | 2007-02-15 | Microsoft Corporation | Budget-based advertisement placement |
| JP2009505246A (ja) * | 2005-08-11 | 2009-02-05 | コンテクストウェブ・インコーポレーテッド | インターネットを基にした広告またはサービスの配置および価格設定のための方法およびシステム |
| US20070179853A1 (en) * | 2006-02-02 | 2007-08-02 | Microsoft Corporation | Allocating rebate points |
| US20070260516A1 (en) * | 2006-05-05 | 2007-11-08 | Schoen Michael A | Method and system for billing for online advertisement delivery services |
| JP2009047357A (ja) * | 2007-08-20 | 2009-03-05 | Sharp Corp | 冷却庫 |
-
2007
- 2007-12-03 US US11/949,548 patent/US20090144207A1/en not_active Abandoned
-
2008
- 2008-11-13 TW TW097143892A patent/TW200929044A/zh unknown
- 2008-11-14 WO PCT/US2008/083525 patent/WO2009073342A2/en not_active Ceased
- 2008-11-14 EP EP08856304A patent/EP2218047A4/en not_active Withdrawn
- 2008-11-14 RU RU2010122602/08A patent/RU2010122602A/ru unknown
- 2008-11-14 CA CA2703244A patent/CA2703244A1/en not_active Abandoned
- 2008-11-14 JP JP2010536965A patent/JP5535081B2/ja not_active Expired - Fee Related
- 2008-11-14 BR BRPI0820155-2A patent/BRPI0820155A2/pt not_active IP Right Cessation
-
2014
- 2014-01-16 JP JP2014005983A patent/JP5801425B2/ja not_active Expired - Fee Related
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TWI894402B (zh) * | 2021-06-03 | 2025-08-21 | 韓商韓領有限公司 | 用於提供廣告資訊之電子設備的操作方法及支援該操作方法之電子設備 |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2009073342A2 (en) | 2009-06-11 |
| JP5801425B2 (ja) | 2015-10-28 |
| JP2011505645A (ja) | 2011-02-24 |
| WO2009073342A3 (en) | 2009-08-27 |
| CA2703244A1 (en) | 2009-06-11 |
| JP2014112401A (ja) | 2014-06-19 |
| US20090144207A1 (en) | 2009-06-04 |
| EP2218047A2 (en) | 2010-08-18 |
| BRPI0820155A2 (pt) | 2015-06-16 |
| EP2218047A4 (en) | 2012-08-08 |
| RU2010122602A (ru) | 2011-12-10 |
| JP5535081B2 (ja) | 2014-07-02 |
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