TW200839638A - Electronic commerce transaction method using network game contest - Google Patents

Electronic commerce transaction method using network game contest Download PDF

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Publication number
TW200839638A
TW200839638A TW96109336A TW96109336A TW200839638A TW 200839638 A TW200839638 A TW 200839638A TW 96109336 A TW96109336 A TW 96109336A TW 96109336 A TW96109336 A TW 96109336A TW 200839638 A TW200839638 A TW 200839638A
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Taiwan
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competition
online
online game
round
platform
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TW96109336A
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Chinese (zh)
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TWI345729B (en
Inventor
fa-lie Zhou
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E Tec Invest L L C
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Priority to TW96109336A priority Critical patent/TW200839638A/en
Priority to PCT/US2008/057765 priority patent/WO2008116124A1/en
Publication of TW200839638A publication Critical patent/TW200839638A/en
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Publication of TWI345729B publication Critical patent/TWI345729B/zh

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Abstract

The present invention relates to an electronic commerce transaction method using network game contest. The person who provides commodity transaction can be a system developer of transaction platform, an intermediary service provider who rents a platform from the system developer, or an individual group member in the platform. The member who participates in the commodity transaction is able to obtain the right of joining the network game after satisfying a transaction condition. When a contest starting condition is satisfied, the network game is started to determine a wining member. After the network game comes to an end, the winning member obtains the transaction commodity and the person who provides the transaction commodity obtains a reward. The reward is a part of the total sum of the transaction conditions paid by all members participating in the commodity transaction.

Description

200839638 九、發明說明: 【發明所屬之技術領域】 本發明是有關於一種電子商務交易方法,特別是許一 種利用網路遊戲競賽之電子商務交易方法。 【先前技術】 網路購物服務是目前相當熱門的網路服務之一,例如 著名的網路書店亞馬遜(Amazon)即是一例。利用網路資 訊流動快速與廣泛的優勢,網路購物服務的顧客可來自世 界上任何角落,因此能為業者獲取更大的商機。 然而,由於網路普及化後網路購物服務競爭激烈,網 路購物服務業者和顧客對本身的利益都有更多的考量。對 網路購物服務業者而言,由於其身兼提供服務平台與兼具 賣方=角色,除了必須花費成本維護服務平台的敎與ς 全’退要持續創造產品的銷售競爭力以面對同行的削價競 爭:甚至需要設置7*24小時的服務人員,以因應顧客各^ 各樣的需求,無形中利潤慢慢降低。 對顧客而言,由於有很多的網路講物服務可以選擇比 較’例如目前高人氣的拍賣網站YAH〇〇S e_Bay,為了可 以用更優惠的價格買到想要的商品,顧客必須花費時間在 網路上比價競標,價高者得標,可取回拍賣商品。而這樣 2比價彳W餘無趣,在科者眾及訊息快速流通的 月形下’也不見得能保證競標之顧客能罵到最便宜的商品 Ο 此外,-樣是在網路上花費時間進行,卻可享有即時 200839638 娛樂的網路遊戲’是近年來另外一個熱門的網路服務,由 於其高互動性及高娛樂性,吸引不同族群的玩家花費相當 多的時間參與其中也不覺得無聊,屬於一種能夠高度集中 人氣的網路活動。 如上所述,右此將網路購物服務和網路遊戲進行妥呈 且密集的技術^,將彳利用網路遊戲的特性有效彌補現 階段網路購物服務經營的困境與瓶頸。 【發明内容】200839638 IX. INSTRUCTIONS: TECHNICAL FIELD OF THE INVENTION The present invention relates to an e-commerce transaction method, and more particularly to an e-commerce transaction method using an online game competition. [Prior Art] Online shopping service is one of the most popular online services, such as the famous online bookstore Amazon. By taking advantage of the rapid and wide-ranging benefits of online traffic, customers of online shopping services can come from anywhere in the world, thus providing greater business opportunities for the business. However, due to the fierce competition in online shopping services after the popularity of the Internet, online shopping service providers and customers have more considerations for their own interests. For online shopping service providers, because they are both a service platform and a seller= role, in addition to having to spend the cost of maintaining the service platform, the ' 退 退 持续 持续 持续 持续 持续 持续 持续 持续 持续 持续 持续 持续 持续 持续 持续 持续 持续 持续Price-cutting competition: It is even necessary to set up a 7*24-hour service staff to reduce the intangible profits in response to the various needs of customers. For the customer, because there are a lot of online lecture services, you can choose to compare 'such as the current popular auction site YAH〇〇S e_Bay, in order to be able to buy the desired goods at a more favorable price, the customer must spend time Price bidding on the Internet, the highest bidder gets the bid, and the auction item can be retrieved. And such a price comparison is boring, and in the shape of the rapid circulation of the public and the information, it is not necessarily guaranteed that the bidding customers can pick up the cheapest goods. In addition, it is time to spend time on the Internet. But you can enjoy the instant 200839638 entertainment online game' is another popular online service in recent years. Due to its high interactivity and high entertainment, it is not boring to attract players of different ethnic groups to spend a lot of time participating. A highly concentrated online activity. As mentioned above, this right-handed and intensive technology for online shopping services and online games will effectively compensate for the plight and bottlenecks of online shopping service operations at this stage. [Summary of the Invention]

賽之電子商務交易方法。The e-commerce trading method of the game.

於是,本發明利用網路遊戲競赛之電子商務交易方法 是包含下列步驟:首先,提供一線上競赛平台,該線上競 賽平台包括至少-互動群組,該互動群組具有複數會員。 接者,舉行至少一競賽回合並提供一具有一參考價值之商 品,供參加該競賽回合之會員以一網路遊戲的形式參予果 亡競賽。然後,每一欲參加該競赛回合之會員必須滿足二 交易條件以取得參加該網路遊戲的權利,該網路遊 一開賽條件成立㈣始進行,職賽條件為單—I朴 出之交易條件乘以該等欲參加該競賽回合之會験量始 額必須大於等於該商品之參考價值的二分之—。⑽ ^遊^始後,該等參加該競賽回合之會員進行該_亥 戲以決定-優勝會員。然後,該網路遊戲結 勝會員獲得該商品,而舉行,μ 該優 報酬。 +仃〜賽回合之會員獲得—回饋 6 200839638 本發明的優點在於可以譆與 士渠舉仃該競賽回合者可以順利 ’而臝得該競賽回合者則可以利用極低的交易條 件商品。雖然有大部分的會員沒有獲得商品,但是因 =失=多,反而會激起競爭心理,更加有興趣地參與 仃的;%賽回合’在參與者眾的情況下,提供商品者 將擺脫傳統網路購物價高者得的形式而侷限獲利,更有機 會獲得高於原商品價值的利潤。Thus, the e-commerce transaction method of the present invention utilizing the online game competition comprises the following steps: First, an online competition platform is provided, the online competition platform comprising at least an interactive group having a plurality of members. In addition, at least one competition back merger is provided to provide a commodity with a reference value for the members participating in the competition round to participate in the fruitless competition in the form of an online game. Then, each member who wants to participate in the round of the competition must satisfy the two trading conditions to obtain the right to participate in the online game. The online game begins with the conditions of the start of the game (4), and the conditions of the professional competition are single-I The condition multiplied by the amount of the club that intends to participate in the round of the competition must be greater than or equal to two-thirds of the reference value of the commodity. (10) After the tour begins, the members who participated in the round of the competition will make the decision to win. Then, the online game winning member gets the item and holds it, μ is the best reward. +仃~Membership of the Tournament-Reward 6 200839638 The advantage of the present invention is that the race can be smooth and smooth, and those who are naked can use the extremely low trading conditions. Although most of the members do not get the goods, but because of = loss = more, but will stimulate the psychological psychology, more interested in participating in the ;;% match round 'in the case of the participants, the goods will be rid of the tradition The form of online shopping is higher and the profit is limited, and it has the opportunity to obtain profits higher than the original commodity value.

【實施方式】 有關本七明之别述及其他技術内容、特點與功效,在 以下配合參考圖式之一個較佳實施例的詳細說明中,將可 清楚的呈現。 多閱圖1,為本發明利用網路遊戲競賽之電子商務交易 方法之較佳實施㈣,該利用網路遊戲競賽之電子商務交易 方法是架構於一線上競賽平台12上。 在進行烊細說明前,先定義本較佳實施例競賽服務提 供者11之角色可以是建置該線上競赛平台12的系統開發者 也叮以疋一另外向該系統開發者租用該線上競賽平台12 的中介服務者,或是個別提供交易商品之群組會員。而該 線上跳賽平台12是一連結網際網路(含無線網路)13之電腦 伺服裔,複數使用者14可以分別透過複數終端機(圖中未 示出)連結該線上競賽平台12。該終端機並不限於電腦的 形式’舉凡連網器(Web Pad)、平板電腦(Tablet PC)、桌上 型電腦、移動式PC、個人數位助理器(PDA)、手機無線上 網裝置、微軟智慧型顯示器(Smart Display)、視訊家電,以 200839638 及互動式數位電視皆可。 配合參閱圖2,本發明利用網路遊戲競賽之電子商務交 易方法的較佳實施例包含下列步驟: 首先,如步驟201所示,該等使用者14利用終端機連 結進入該線上競賽平台12,而該線上競賽平台12包括至少 一互動群組121,在本較佳實施例中是先假設已有100個互 ‘ 動群組121,而該等互動群組121分別具有複數會員。其中 ,該等使用者14可以選擇加入有興趣的互動群組121,成 ® 為該互動群組121之會員。 另外,該等使用者14也可以向該競賽服務提供者11申 請於該線上競賽平台12上成立專屬的互動群組121。而通 常成立互動群組121的初始會員即為該互動群組121的會 長,會長將具有管理並組織自己所屬的互動群組121的權 限。必須注意的是,該競賽服務提供者11並不一定是該系 統開發者,也可以是一向該系統開發者租用該線上競賽平 ^ 台12的中介服務者,該等系統開發者將該線上競賽平台12 轉租給該中介服務者,可以減少直接管理及經營該線上競 賽平台12的風險與成本。 當該競賽服務提供者11為系統開發者或中介服務者時 ,並不會直接參與該等互動群組121的活動,因此具有管 理該等互動群組121的權限,本較佳實施例中是揭露以訂 定信用等級的方式來加以管理。例如從初級的互動群組121 到高級互動群組121可分為10個級別的信用等級,每一互 動群組121則依據等級不同可對應其中一信用等級。而該 8 200839638 等信用等級除了可以有效提供該競賽服務提供者11管理所 有互動群組121的機制外,也可以提供尚未加入該等互動 群組121的使用者14或已加入該等互動群組121的會員作 為評鑑日後加入或退出該等互動群組121之參考。 接著,如步驟202所示,以其中互動群組121為例, 該互動群組121中之一會員舉行一競賽回合並提供一具有 一參考價值之商品,供參加該競賽回合之會員以一網路遊 戲競賽的形式為之。為了避免過多且品質不佳的競賽回合 胃 同時舉行,因此欲舉行該競賽回合者必須是通過該競賽服 務提供者11、該互動群組121之會長或是該互動群組121 之認可始能舉行。其中,該舉行競賽回合的競賽服務提供 者11除了可以是上述之系統開發者外,也包括一中介服務 者,中介服務者向系統開發者承租該線上競賽平台12,對 系統開發者而言可以減少直接管理及經營該線上競賽平台 12的風險與成本,不同的競賽服務提供者11舉行競賽回合 自然受限於不同的認可,如中介服務者就可能只需通過系[Embodiment] The detailed description of the preferred embodiments of the present invention will be apparent from the following detailed description of the preferred embodiments. Referring to Figure 1, a preferred implementation (4) of an e-commerce transaction method for utilizing a network game competition of the present invention is constructed on an online competition platform 12. Before the detailed description, the role of the competition service provider 11 of the preferred embodiment may be defined. The system developer who builds the online competition platform 12 may also rent the online competition to the system developer. An intermediary service provider for platform 12, or a group member that provides individual trading products. The online game platform 12 is a computer server connected to the Internet (including the wireless network) 13. The plurality of users 14 can connect the online competition platform 12 through a plurality of terminals (not shown). The terminal is not limited to the form of computer 'Web Pad, Tablet PC, desktop computer, mobile PC, personal digital assistant (PDA), mobile wireless Internet device, Microsoft wisdom Smart Display and video home appliances are available for 200839638 and interactive digital TV. Referring to FIG. 2, a preferred embodiment of the e-commerce transaction method using the online game competition of the present invention includes the following steps: First, as shown in step 201, the users 14 use the terminal to connect to the online competition platform 12, The online competition platform 12 includes at least one interactive group 121. In the preferred embodiment, it is assumed that there are 100 interactive groups 121, and the interactive groups 121 respectively have a plurality of members. Among them, the users 14 can choose to join the interested interactive group 121, which is a member of the interactive group 121. In addition, the users 14 may apply to the competition service provider 11 to establish a dedicated interactive group 121 on the online competition platform 12. The initial member of the interactive group 121 is usually the president of the interactive group 121, and the president will have the authority to manage and organize the interactive group 121 to which he belongs. It must be noted that the competition service provider 11 is not necessarily the system developer, but may also be an intermediary service provider who rents the online competition platform 12 to the system developer, and the system developers will compete online. Sub-lease of platform 12 to the intermediary service provider can reduce the risk and cost of directly managing and operating the online competition platform 12. When the competition service provider 11 is a system developer or an intermediary service provider, it does not directly participate in the activities of the interaction groups 121, and thus has the authority to manage the interaction groups 121, which is in the preferred embodiment. Exposure is managed in a way that sets the credit rating. For example, the primary interactive group 121 to the advanced interactive group 121 can be divided into 10 levels of credit levels, and each of the interactive groups 121 can correspond to one of the credit levels according to the level. In addition to the mechanism that the competition service provider 11 manages all the interaction groups 121, the credit rating such as 200838638 may also provide users 14 who have not joined the interaction group 121 or have joined the interaction groups. The members of 121 are referred to as reference to join or withdraw from the interactive group 121 in the future. Then, as shown in step 202, taking the interaction group 121 as an example, one of the members of the interaction group 121 holds a competition back and merges to provide a product with a reference value for the members participating in the competition round to take a network. The form of the road game competition is this. In order to avoid excessive and poor quality competition round stomachs, the person who wants to hold the competition must be held by the competition service provider 11, the president of the interaction group 121 or the recognition of the interaction group 121. . The competition service provider 11 holding the competition round may include an intermediary service provider in addition to the above-mentioned system developer, and the intermediary service provider rents the online competition platform 12 to the system developer, which is acceptable to the system developer. Reducing the risk and cost of directly managing and operating the online competition platform 12, different competition service providers 11 are naturally limited by different recognitions, such as intermediary service providers may simply pass the system

W 統開發者之認可,即可舉辦競賽回合。 另外,如果是個別提供交易商品之群組會員欲舉行該 競賽回合,則必須先向該互動群組121之會長取得一舉辦 權,始有權利舉行該競賽回合。 由於網路世界浩瀚包含無限可能,在網路上進行的購 物項目亦應較有彈性,本較佳實施例所指涉的商品,除了 消費者保護法施行細則第4條所定義的商品(交易客體之 不動產或動產,包括最終產品、半成品、原料或零組件) 9 200839638 外,服務(如旅遊、運動教學等)及數位化商品(以數位 化的方式在網路上銷售的電腦軟體、電子書、MP3、圖片 、卡片專)都應予涵蓋之。 另外’欲進行拍賣/競標之商品的參考價值是由舉行該 競賽回合之競赛服務提供者n、會長或會員所設定,以期 里化該商品的參考價值,該參考價值可以透過一實際貨幣 幣值或一虛擬點數額度來計算。With the approval of the W Developer, you can hold a competition round. In addition, if a group member who provides individual trading products wants to hold the competition round, it must first obtain a right to hold the president of the interactive group 121, and has the right to hold the competition round. Since the vastness of the Internet world is infinitely possible, the shopping items on the Internet should also be more flexible. The goods referred to in the preferred embodiment, except for the goods defined in Article 4 of the Consumer Protection Act (transaction object) Real estate or movable property, including final products, semi-finished products, raw materials or components) 9 200839638 In addition, services (such as tourism, sports teaching, etc.) and digital products (computer software, e-books sold on the Internet in a digital manner, MP3, pictures, cards, etc. should be covered. In addition, the reference value of the item to be auctioned/bid is set by the competition service provider n, the president or the member holding the competition round, in order to refine the reference value of the product, the reference value can be passed through an actual currency value. Or a virtual point amount to calculate.

上述所提及之互動群組121之信用等級,將根據互動 群組121的營運狀況給予適當的權限,例如限制該互動群 組121可舉行之競賽回合的數量、該競赛回合的舉行時間 、翏加會員的人數,及該競賽回合之商品的最高參考價值 。由於信用等級越高的互動群組121將擁有越大的權限來 舉辦每一場競賽回合,例如可投入競賽之商品參考價值愈 高’允許參加的會員人數更多,因此有心經營互動群組⑵ 的會長會注意每-場競賽回合的品f,避免爭議事件發生 。當然,凡事都有例外情;兄,若該互動群!且121中的其中 -跳賽回合的商品超過該互動群组121之信料級所核可 之商品的最高參考價值’可以利用特案申請的方式,通過 審核之後在該競賽服務提供者n的同意下舉行該競賽回合 另外要注意的是,該競賽 多數種類,且通常為容易上手 的博奕遊戲,此類型遊戲的特 適合不同年齡層的會員參與, 回合的網路遊戲可以是包含 學習的小品遊戲或是機率性 點疋不需要太多時間練習, 並且激發人人有機會得標之 10 200839638 慾望。 然後’如步驟;>*- 口 /、 所不,母一欲參加該競賽回合之會 員、頁,高S X易條4牛以取得參加該網路遊戲的權利。例 以等使用者14選擇成為任—互動群組121的會員時, 必須使用金融卡韓蟮赤# 上μ ' σ 帳戍4用卡線上付款等方式預先購買複 數曰員’讀胃等會員點數用以將現實生活中流通的實體 貨幣轉換為適合於該線上競賽平台12上流通的虛擬貨帶, 所以在共同的計價基礎上,該商品之參考價值是使用會員 數來4 $等會員欲參加網路遊戲所必須滿足之交 易條件就7C利用該等會員點數來繳交_筆參賽費,該參賽 費可於該等會員確認參加該競賽回合時自動扣除該等會員 的會員點數。 曰、 每一會員的參賽費扣除後先由舉行該競賽回合者及灸 加該競賽回合之會員都認可的第三方或此平台之服務提供 者所保管,在本較佳實施例中,該第三方為舉行該競賽回 合=競賽服務提供I u。必須注意的是,雖然本例中是以 會貝點數作為該參考價值及參賽費的共同計價基礎,然而 實際上並不限於使用會員點數,亦可以㈣實體貨f計算 該參考價值’並以線上刷卡、轉帳、電信代收等方式預付 該參賽費,以滿足該交易條件。 、 該網路遊戲將於一開赛條件成立後開始進行,該開賽 條件是單一會員所付出之交易條件乘以該等欲參加該競賽 回〇之會員數里的總額必須大於等於該商品之參考價值的 二分之一以上。 11 200839638 以交易條件為繳交參賽費為例,設定該開賽條件的目 的在於避免該等欲參加該競赛回合之會員的數量乘以參賽 費之金額遠小於該商品之參考價值,造成舉行競賽回合者 的損失。 接著,如步驟204所示’滿足交易條件及開賽條件之 後,該網路遊戲始能開始進行,該等欲參加㈣“合之 會員進行該網路遊戲競賽以決定一優勝會員。 然後’如步驟205所示,該網路遊戲結束後,該優勝 會員獲得該商品’而保管參賽費之競賽服務提供者U财 認該優勝會員獲得該商品後,依據一事先約定的後台拆帳 原則(ISP t者、電信業者、遊戲業者、金流業者,及競赛 服務提供者11間所訂立之契約)交給舉行該競賽回合者一回 饋報酬,亚依據該互動群組121的管理機制適度提昇該互 動群組m之信用等級。在此,該回饋報酬可以為一㈣ 的獎勵品或是該等參賽費總額的一部份。 _ 4疋如步驟2〇6所示,該競賽回合有可能不符合一 =易原則’該交易原則例如:該商品和#初的標示不符、 。品未確#交域網路韻的優勝會貝,或該網路遊戲發 生舞弊行為等。當該線域料# 12的數百個互動群組 同時舉行複數場競赛回合時,該競赛服務提供者u很 ^立即發覺並採取相對應的作為,因此該競賽服務提供者 此。可在事後針對有問題的互動群組121降低信用等級。由 匕可知’該互動群組121的會長必須注意維護互動群組121 内所有活動的公正性以避免被降低信用等級。另外,由於 12 200839638 蒼賽費事先由公正之第三方如該競賽服務提供者u所保管 ,因此該競賽服務提供者π可在該競賽回合不符公平正義 原則下將苓赛費依事先指定形式退回所有參加該競賽回合 之會員。 σ 為了更清楚說明本發明之結合網路遊戲競賽之電子商 務交易方法,本文將以下述三說明例解釋該競賽服務提供 者11、該舉行競賽回合者,1該等參與該競賽回合的會員 之間的互動關係。另外’該等說明例是先假設該等使用者 14已購買足夠的會員點數,且該線上競賽平台12以會員點 數作為共同的計價基礎,並可在該競賽回合結束後,將會 員點數兒換為實體貨幣。 說明例一: 甲會員屬於Α互動群組121的成員並且欲販賣一參考 價值為100萬點的名錶,甲會員由A互動群組121處取得 舉辦權並舉行-競賽回合,該競賽回合設定的參賽條件為 繳交參賽費為1GG ϋ ’並設定該網路遊戲採用淘汰制,例 如撲克牌遊戲大老二,每四人取—名優勝會員晉級下一輪 ,晉級下一輪者必須再付出參賽費才能與另外三名優勝會 員進行比赛’#由四名優勝會員取—名並以此類推。該競 赛回合吸引刚0()人參加,因此參賽費共i⑽萬點由該競 賽服務提供者11保管。該競賽回合的第—輪結束後,將由 10000人中選出2500人,接著再進行下—輪的比賽,直到 唯一的優勝會員出現為止。 在該說明例一中,該競賽回合的第一輪,甲會員就預 13 200839638 計得到總# H)〇萬點,與該百萬名錶的成本會 設定的參考價值)#平。接著,下_輪的比賽中,^舅 又可以進帳總共25萬點’依此類推,該競賽回合在第一於 雖無法獲利,但在第二輪或是第三輪的競賽中即可獲得: 於原商品的利潤。 ° 說明例二: B互動群組121由會長舉行_競賽回合,該競賽回合為 期五天並於每天的12:⑽至i議舉行,商品為―參考價值 设為10000點(現金價值壹萬元)的百貨公司禮卷,而該競賽 回合設定的參賽條件為繳交參賽費為100點,並設定該網 路遊戲為多種類型的遊戲,首先利用具有多數人競賽特性 的遊戲選取出少數優勝者,再由刺激的梭哈遊戲選出最終 優勝者。該競賽回合吸引共200名會員參加,所有參賽費 共20000點並由該競賽服務提供者11保管。在第一輪同時 舉行的夕數人競賽特性遊戲有4場,每一場供名會員同 時競賽,並從第一輪遊戲中選出4名優勝者,接著該等優 勝者再舉行梭哈遊戲,由乙會員獲勝成為優勝會員。該B 互動群組121將壹萬元禮卷交付給乙會員,在乙會員通知 該競賽服務提供者li商品無誤後,該競賽服務提供者u依 該事先協議原則抽取若干比例,剩下的點數交給舉行該競 賽回合之B互動群組121的會長,]8互動群組121之會長 可視需要將會員點數兒換為實體貨幣,如美金或新台幣。 在該弟一說明例中,單一競賽回合中的每一輪競賽包 括多種類型遊戲,舉行該競賽回合者可以選擇讓每一輪的 14 200839638 遊戲越來越刺激,使得該競賽回合更顯多樣性及趣味性。 說明例三: 一向該系統開發者Y租用該線上競賽平台12的中介服 務者X在C互動群組121舉行一競賽回合,該競賽回合與 說明例一相同,商品亦為一參考價值設為10000點(現金價 值壹萬元)的剛推出的新款液晶電視機,而該競賽回合設定 的參賽條件為繳交參赛費為10點。該競賽回合吸引共2000 名會員參加,所有參賽費共20000點由該系統開發者Y所 保管。該競賽回合結束後,由丙會員獲勝成為優勝會員, 在中介服務者X通知系統開發者Y將新款液晶電視機交付 給曱會員後,該中介服務者X從該系統開發者Y收到 10000點的收益,而剩下的共10000點則為該系統開發者Y 的收益。 在該說明例三中,該中介服務者X利用該線上競賽平 台12的互動群組舉行競賽回合,利用該線上競賽平台12 的高人氣和廣告宣傳能力販賣新款商品,並且從中獲得收 益。而該系統開發者Y提供該中介服務者Y宣傳新商品的 媒介,並從中賺取利潤。 綜上所述,本發明之結合網路遊戲競賽之電子商務交 易方法誠然具有下述優點: 一、和傳統網路購物比較,對利用本發明進行販賣行 為的商品提供者而言,不再需要負擔倉儲、物流 及客服人力等成本。另外,由於本發明融合網路 遊戲的特徵,更容易吸引人氣,間接提高商品的 15 200839638 成交量。 一、對購貝者1¾ t,欲購買商品者只冑要滿足門插極 低的交易條件,例如繳交一極低額度的參賽費就 可以參加任一競賽回合,並有機會獲得高價的商 品。The credit rating of the interaction group 121 mentioned above will be given appropriate authority according to the operation status of the interaction group 121, for example, limiting the number of competition rounds that the interactive group 121 can hold, the holding time of the competition round, The number of members plus the highest reference value of the goods in the round of the competition. Since the higher the credit rating, the interactive group 121 will have the greater authority to hold each competition round. For example, the higher the reference value of the goods that can be put into the competition, the more members are allowed to participate, so it is desirable to operate the interactive group (2). The president will pay attention to the product f of each round of competition to avoid disputes. Of course, there is an exception in everything; brother, if the interaction group! and 121 of the products in which the skipping round exceeds the highest reference value of the commodity approved by the information level of the interactive group 121, the special case can be utilized. The method of application, after the review, the competition round is held with the consent of the competition service provider n. It is also important to note that most of the competitions are usually easy-to-use Boao games. This type of game is suitable for different age groups. The member's participation, the round of online games can be a game containing learning or chances, do not need too much time to practice, and inspire everyone to have the opportunity to win the 10 200839638 desire. Then, as in the steps; >*- mouth /, no, the mother wants to participate in the contest round members, pages, high S X easy bar 4 cattle to get the right to participate in the online game. For example, when the user 14 selects a member who is a member of the interactive-group 121, he/she must use the financial card Han Yuchi #上μ ' σ account 4 to pay for the card member online. The number is used to convert the real money circulating in real life into a virtual cargo belt suitable for circulation on the online competition platform 12, so on the basis of common pricing, the reference value of the commodity is to use the number of members to 4 7C uses these member points to pay the entry fee for participation in online games. The entry fee can be automatically deducted from the membership points of the members when they confirm the participation in the competition.曰, each member's entry fee is deducted by a third party or a service provider of the platform that is recognized by the members who hold the competition and the members of the competition plus the competition round. In the preferred embodiment, the first The three parties provide I u for the round of the competition = competition service. It must be noted that although in this example, the number of points is used as the common basis for the reference value and the entry fee, in fact, it is not limited to the use of member points, and (4) the entity goods f can be used to calculate the reference value' The entry fee is prepaid by online credit card, transfer, telecom collection, etc. to meet the transaction conditions. The online game will start after the start of the conditions of the start of the competition. The conditions for the single member to be multiplied by the total number of members who wish to participate in the competition must be greater than or equal to the reference of the product. More than half of the value. 11 200839638 Taking the terms of the transaction as the example of the entry fee, the purpose of setting the starting conditions is to avoid the number of members who want to participate in the round of the competition multiplied by the amount of the entry fee is much smaller than the reference value of the commodity, resulting in a competition. The loss of the turner. Then, as shown in step 204, after the transaction conditions and the conditions for starting the game are satisfied, the online game can be started, and the user wants to participate in (4) "the member who performs the online game competition to determine a winning member. Then" 205, after the end of the online game, the winning member obtains the merchandise' and the competition service provider U, who holds the entry fee, recognizes that the winning member obtains the merchandise according to a pre-agreed background debiting principle (ISP t The contract between the 11 parties, the telecommunications operators, the game operators, the gold industry players, and the competition service providers is given to the returnees who hold the competition, and the feedback is moderately enhanced according to the management mechanism of the interactive group 121. The credit rating of the group m. Here, the reward can be one (four) of the reward or a part of the total amount of the entry fee. _ 4 As shown in step 2〇6, the competition round may not meet the competition. A = easy principle 'The principle of the transaction, for example: the product does not match the initial sign, #品未确# the winning network of the domain network rhyme, or the online game fraud, etc. When the line domain When hundreds of interactive groups of #12 hold multiple rounds of competitions at the same time, the competition service provider u immediately detects and takes corresponding actions, so the competition service provider can do this. The interactive group 121 lowers the credit rating. It is known that the president of the interactive group 121 must pay attention to maintaining the fairness of all activities in the interactive group 121 to avoid being lowered the credit rating. In addition, since 12 200839638 The fair third party is kept by the competition service provider u, so the competition service provider π can return the competition fee to all members participating in the competition round in accordance with the principle of fairness and justice in the competition round. The e-commerce transaction method of the online game competition of the present invention will be more clearly explained. The following three illustrative examples will explain the competition service provider 11, the contestant, and the members participating in the competition round. Interactive relationship. In addition, the explanations are based on the assumption that the users 14 have purchased enough member points and the online contest The station 12 uses the member points as the common pricing basis, and can change the number of member points into the physical currency after the end of the competition round. Example 1: A member belongs to the member of the interactive group 121 and wants to sell a reference. A watch with a value of 1 million points. A member is entitled to the right to hold and hold a competition round at the A interactive group 121. The entry condition for the competition round is to pay the entry fee of 1 GG ϋ ' and set the online game to be adopted. Elimination system, such as the poker game big second, every four people take - the winning member advances to the next round, the next round must advance the entry fee to compete with the other three winning members '# by four winning members - The name and the like. The competition round attracts only 0 () people to participate, so the entry fee is i (10) million points to be kept by the competition service provider 11. After the end of the first round of the competition round, 2,500 of the 10,000 will be selected, and then the next round will be held until the only winning member appears. In the first example of the description, in the first round of the competition round, the member A will receive a total of #H), and the reference value of the cost of the million watches will be set to #平. Then, in the next round of the game, ^舅 can enter a total of 250,000 points, and so on, the competition round is not profitable in the first, but in the second or third round of the competition Available: Profit on the original goods. ° Description Example 2: B interaction group 121 is held by the president _ competition round, the competition round is held for five days and held every day at 12: (10) to i, the commodity is ― reference value is set to 10000 points (cash value 壹 10,000 yuan ) The department store gift certificate, and the entry condition set for the competition round is to pay the entry fee of 100 points, and set the online game as a plurality of types of games, first select a few winners by using the game with the majority competition characteristics. Then, the final winner will be selected by the exciting Stud game. The competition round attracted a total of 200 members, all of which were worth 20,000 points and were kept by the competition service provider. In the first round, there are 4 games for the Umbrella Competition. Each of the named members competes at the same time, and 4 winners are selected from the first round. Then the winners will hold a Stud game. The member wins to become a winning member. The B interaction group 121 delivers the 10,000 yuan gift to the B member. After the B member informs the competition service provider that the goods are correct, the competition service provider u extracts a certain proportion according to the prior agreement principle, and the remaining points are The number is handed over to the president of the B interactive group 121 who holds the round of the competition.] The president of the 8 interactive group 121 can change the number of member points into a physical currency, such as US dollars or New Taiwan dollars. In the illustrative example of the brother, each round of the single competition round includes multiple types of games, and the round of the competition can choose to make each round of the 14 200839638 game more and more exciting, making the competition round more diverse and interesting. Sex. Example 3: The intermediary service provider X who has rented the online competition platform 12 by the system developer Y holds a competition round in the C interaction group 121. The competition round is the same as the first example, and the commodity is also a reference value set to 10000. The newly launched LCD TV set with a cash value of 10,000 yuan, and the entry condition set for the competition round is 10 points for paying the entry fee. The competition round attracted a total of 2,000 members, and all the entry fees totaled 20000 points were kept by the system developer Y. After the round of the competition, the C member wins the winning member. After the intermediary server X informs the system developer Y to deliver the new LCD TV to the member, the intermediary server X receives 10000 points from the system developer Y. The proceeds, while the remaining 10,000 points are the revenue of the system developer Y. In the third example, the intermediary server X uses the interactive group of the online competition platform 12 to hold a competition round, and utilizes the high popularity and advertising ability of the online competition platform 12 to sell new products and obtain benefits therefrom. The system developer Y provides the mediator Y to promote the new product and earn profits. In summary, the e-commerce transaction method combining the online game competition of the present invention has the following advantages: 1. Compared with the traditional online shopping, the commodity provider using the invention for selling is no longer needed. Bear the cost of warehousing, logistics and customer service. In addition, due to the characteristics of the integrated network game of the present invention, it is more likely to attract popularity and indirectly increase the volume of goods in 2008. First, for the purchase of the 13⁄4 t, those who want to buy goods only need to meet the extremely low trading conditions, such as paying a very low entry fee to participate in any competition round, and have the opportunity to obtain high-priced goods. .

對該競賽服務提供者11而言,單一商品的價值不 受傳統網路購物價高者得而侷限獲利,在踢躍參 與競賽遊戲的高人氣支持下’有機會獲得高於商 品價值的利潤。 四、 不同的互動群組121彼此之間形成良性競爭,促 進商品更有特色與實際價值,而不會使互動群組 121間的商品互相壓低價格,減少欲販賣商品者之 利潤。 五、 雖然該競賽服務提供者11不直接經手買賣行為, 但是利用控制每一互動群組121之信用等級,將 月b有效管理所有互動群組1 2 1的情況。 六、 每一互動群組121之會員為增加得標的機會,會 增加連線進入該線上競賽平台12練習各種網路遊 戲的時間,將可有效累積該線上競賽平台12的人 氣及點閱率,而與該線上競賽平台12合作之遊戲 薇商更因遊戲競賽的舉行而獲得更高的利潤。 七、 、整體而言,本發明結合網路購物及網路遊戲為全 新的電子商務營運模式,在現今大同小異的網路 購物服務中提供差異化服務,讓喜愛網路購物及 16 200839638 網路遊戲的使用者有全新的購物體驗。 :以亡所述者,僅為本發明之較佳實施例及三個說明 能以此限定本發明實施之範圍,即大凡依本 =4利範圍及發明說明内容所作之簡單的等效變化 ,、㈣"白仍屬本發明專利涵蓋之範圍内。 【圖式簡單說明】 搴二系、、充圖,忒明實施本發明之利用網路遊戲競 赛之電子商務交易方法的系統;及 疋' 爪私圖,說明本發明之利用網路遊戲競賽之 子商務交易方法的較佳實施例。For the competition service provider 11, the value of a single commodity is not limited by the traditional online shopping price, and it has the opportunity to obtain a profit higher than the commodity value with the support of the high popularity of the competition. . Fourth, different interactive groups 121 form a healthy competition with each other to promote more distinctive and practical value of the goods, without causing the products of the interactive group 121 to lower the price of each other and reduce the profits of those who want to sell the goods. 5. Although the competition service provider 11 does not directly handle the buying and selling behavior, with the credit level of each interactive group 121 being controlled, the monthly b is effectively managed for all the interactive groups 1 2 1 . 6. Each member of the interactive group 121 will increase the chance of winning the bid, and will increase the time to connect to the online competition platform 12 to practice various online games, which will effectively accumulate the popularity and click rate of the online competition platform 12. The game Weishang, which cooperates with the online competition platform 12, is more profitable due to the holding of the game competition. 7. In general, the present invention combines online shopping and online games as a new e-commerce operation mode, providing differentiated services in today's similar online shopping services, making online shopping and online games. Users have a new shopping experience. It is to be understood that the preferred embodiment and the three descriptions of the present invention are intended to limit the scope of the invention, that is, the simple equivalent changes made by the present invention and the description of the invention, (4) " White is still within the scope of the invention patent. [Simple diagram of the diagram] The second system, the charging diagram, the system for implementing the e-commerce transaction method using the online game competition of the present invention; and the 'claw private diagram, illustrating the use of the online game competition of the present invention A preferred embodiment of the child business transaction method.

17 200839638 【主要元件符號說明】 11 ····· •…競賽服務提供者 13............. 網際網路 12••… •…線上競賽平台 14……… 使用者 121… •…互動群組 201〜206 步驟 _ 1817 200839638 [Explanation of main component symbols] 11 ····· •...Competition service provider 13........ Internet 12••... •...Online competition platform 14......... User 121... •...Interactive group 201~206 Step _ 18

Claims (1)

200839638 、申請專利範圍: ’包含下列 一種利用網路遊戲競賽之電子商務交易方法 步驟: (a)提供一線上競賽平台,該線上競 、, 丁台包括至少 一互動群組,該互動群組具有複數會員; ⑻舉行至少一競賽回合並提供一具有—參考價值之 賽了 ’供茶加該競賽回合之會員以—網路遊戲的形式競 ⑷每-欲參加該競賽回合之會員必須滿足_交易條 二以取得參加該網路遊戲的權利,該網路遊戲將於一二 賽條件成立後開始進行,該開賽條件為單一會員所付出 之交易條件乘以該等欲參加該競賽回合之會員數量的總 額必須大於等於該商品之參考價值的二分之一; 心 …⑷該網路遊戲開始後,該等參加該競賽回合之會員 進行該網路遊戲以決定一優勝會員;尽 該網路遊戲結束後,該優勝會M獲得該商品,而 舉行該競賽回合者獲得一回饋報酬。 請專利範圍第1項所述之利用網路遊戲競賽之電 商矛力又易方法,其中在該⑷步驟中,由—競賽服務提 供者提供該線上競賽平台。 依據申明專利範圍第2項所述之利用網路遊戲競賽之電 子商矛力又易方法,其中在該(a)步驟中,該競赛服務提供 者為一建置該線上競賽平台的系統開發者。 依據申明專利範圍第2項所述之利用網路遊戲競賽之電 19 200839638 子商各乂易方法,其中在該(b)步驟中,由該競賽服務提 供者舉行該競賽回合。 依據申明專利範圍第4項所述之利用網路遊戲競賽之電 子商矛々父易方法,其中在該(b)步驟中,該競賽服務提供 者為一建置該線上競賽平台之系統開發者。 6_依據申明專利範圍第4項所述之利用網路遊戲競赛之電 子商各又易方法,其中在該(b)步驟中,該競賽服務提供 者為一租用該線上競賽平台之中介服務者。 7·依據申凊專利範圍第2項所述之利用網路遊戲競賽之電 子商務交易方法,其中在該(b)步驟中,該商品之參考價 值若超過一門檻價值,必須經過該競賽服務提供者的同 意。 8·依據申明專利範圍第丨項所述之利用網路遊戲競赛之電 子商務交易方法,其中在該(a)步驟中,該線上競賽平台 更包括複數使用者,該等使用者可在該線上競賽平台上 成立該互動群組,也可以參與已成立之互動群組成為該 &quot; 互動群組之會員。 9·依據巾π專利範圍第i項所述之利用網路遊戲競赛之電 子商務交易方法,其中在該(a)步驟中,該互動群組之該 等會員中包括一會長。 10·依據申請專利範圍第9項所述之利用網路遊戲競賽之電 子商務交易方法,其中在該(b)步驟中,由該會長舉行該 競賽回合。 11·依據申請專利範圍第9項所述之利用網路遊戲競賽之電 20 200839638 子商務交易方法,其 員必須向該會長取得 合0 中在該(b)步騾中,該互動群組之會 一舉辦權,始有權利舉行該競賽回 12·依據申請專利範圍第〗 ^ 弟1項所述之利用網路遊戲競賽之電 子商各乂易方法’其中在該⑷步驟中’該線上競赛平台 更包括複數信料級,而該互動群組對應其中—信 級。 13·依據W專利範圍第12項所述之利用網路遊戲競賽之電 子商知=易方法,其中在該⑻步驟中,依據該互動群組 等及決疋該互動群組可舉行之競賽回合的數量、 該競合的舉行時間、參與人數,及該競賽回合之商 品的最南參考價值。 14 ·依據申請專利範圚繁 , 圍弟12項所述之利用網路遊戲競賽之電 子商務交易方法,&amp; 八中在該(e)步驟後,更包含一步驟(f) 提昇該互動群組之信用等級。 15 ·依據申請專利笳圖策 |H 乾111弟12項所途之利用網路遊戲競賽之電 子商務父易方法,皮由—\ μ 八中在戎(e)步驟後,更包含一步驟(g) 若該競赛回合;^效人 不付3 —預汉規則,則降低該互動群組之 信用等級。 16 ·依據申請專利筋圖楚 靶圍弟1項所逯之利用網路遊戲競赛之電 子商務交易方法,t由+# 电其中在邊(c)步驟中,該交易條件為繳 交該競賽回合所指定之一參賽費。 7·依據中明專利圍帛16項所述之利用網路遊戲競賽之電 子商各又易方去,其中在該(c)步驟中,該參賽費以一實 21 200839638 體之貨幣f值或-虛擬之會員點數所計算。 18.依據^專利㈣第16項所述之利用網路遊戲競賽之電 子商h易方法’其中在該⑷步驟中,該等欲參加 #回合之會員所付出的參賽費由―第三方保管。 A依射請專利範圍第18項所述之利用網路遊戲競赛之電 子商務交易方法,其中在該⑷步驟中,該第三方將所有 加該观賽回合之會員的參賽費依照一後台拆帳原則 處理後轉換交給提供該商品之會員的回饋報酬。 依據申請專利範圍第18項所述之利用網路遊戲競賽之電 子!務交易方法,其中在該⑷步驟後,更包含一步驟⑻ Ί方可以依據—父易原則宣佈該競賽回合無效,並 將該等參賽費退回所有參加該競賽回合之會員。 依據巾請專·圍第18項所述之利用網路遊戲競赛之電 •子商務交易方法’其中在該⑷步驟中,該第三方為一提 供該線上競賽平台之競賽服務提供者。 声22.依據申請專利範圍第1項所述之利用網路遊戲競赛之電 2商泰又易方法’其中在該⑻步驟中,該參考價值為舉 行該競賽回合之會員所設定。 23·依據申請專利範圍第丨項所述之利用網路遊戲競赛之電 子商務交易方法,其中在該⑻步驟中,該商品之參考價 值以一實體之貨幣幣值或一虛擬之會員點數計算。 24.依據中請專利範圍第2項所述之利用網路遊戲競赛之電 子商務交易方法,其中在該⑻㈣巾,該網路遊戲為休 閒類型之網路遊戲。 22200839638, the scope of application for patents: 'Includes one of the following e-commerce transaction method steps using the online game competition: (a) provides an online competition platform, the online competition, the Dingtai includes at least one interactive group, the interactive group has (8) Hold at least one competition back to merge to provide a game with a reference value of 'for tea plus the tournament's rounds in the form of - online games (4) per - members who want to participate in the competition round must meet _ transaction In order to obtain the right to participate in the online game, the online game will be started after the first and second conditions are established. The starting conditions are the trading conditions paid by the single member multiplied by the number of members who wish to participate in the round of the competition. The total amount must be greater than or equal to one-half of the reference value of the commodity; heart... (4) After the online game begins, the members participating in the tournament round perform the online game to determine a winning member; After the end, the winner M obtains the item, and the winner of the competition receives a reward. In the case of the (4) step, the online competition platform is provided by the competition service provider. According to the claim 2, the electronic game-making method of using the online game competition, wherein in the (a) step, the competition service provider develops a system for constructing the online competition platform. By. According to the claim 2, the use of the online game competition is as follows: In the (b) step, the competition service provider holds the competition round. According to the electronic game spearman method of the online game competition described in claim 4, wherein in the step (b), the competition service provider is a system developer who builds the online competition platform. . 6_ </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; By. 7. The e-commerce transaction method using the online game competition according to claim 2, wherein in the step (b), if the reference value of the commodity exceeds a threshold value, the competition service must be provided. The consent of the person. 8. The e-commerce transaction method for utilizing a network game competition according to the third aspect of the claim, wherein in the step (a), the online competition platform further comprises a plurality of users, wherein the user can The interactive group is established on the online competition platform, and can also participate in the established interactive group to become a member of the &quot; interactive group. 9. The electronic business transaction method using an online game competition as described in item i of the π patent scope, wherein in the step (a), the members of the interactive group include a president. 10. The electronic business transaction method using the online game competition according to claim 9 of the scope of the patent application, wherein in the step (b), the president holds the competition round. 11. According to the application of the online game competition, according to the application of the online game competition, the 2008 20638 sub-commerce transaction method, the member must obtain the 0 from the president in the step (b), the interactive group. The right to hold a meeting, the right to hold the competition back to 12. According to the scope of the application for patents, the e-commerce method of using the online game competition as described in the first paragraph of the application, in which the online competition in the (4) step The game platform also includes a plurality of credit levels, and the interactive group corresponds to the letter level. 13. The e-commerce-known method using the online game competition according to item 12 of the W patent scope, wherein in the step (8), a competition round that can be held according to the interaction group and the like is determined. The number of the competition, the time of the competition, the number of participants, and the southernmost reference value of the goods in the round. 14 ·According to the application for patents, the e-commerce transaction method using the online game competition described in 12 of the ten brothers, &amp; 8th, after the (e) step, further includes a step (f) to enhance the interactive group The credit rating of the group. 15 ·According to the application for patents 笳图策|H dry 111 brothers 12 ways to use the online game competition e-commerce father easy method, skin by - \ μ eight in the 戎 (e) step, more includes a step ( g) If the competition rounds; ^ effect people do not pay 3 - pre-Chinese rules, then reduce the credit rating of the interactive group. 16 ·According to the e-commerce transaction method of using the online game competition, which is based on the application for patent ribs, the target of the online game competition is t#, which is in the side (c) step, and the transaction condition is to pay the competition. One of the entry fees specified in the round. 7. The e-commerce merchants who use the online game competition described in the 16th article of the Zhongming Patent Co., Ltd., each of which is in the (c) step, the entry fee is the currency f value of a real 21 200839638 body or - Calculated by virtual membership points. 18. According to the e-commerce method of the online game competition described in Item 16 of the patent (4), wherein in the step (4), the participation fee paid by the members who wish to participate in the #round is kept by the third party. A. According to the 18th item of the patent scope, the e-commerce transaction method using the online game competition, wherein in the step (4), the third party will follow the background fee of all the members who add the viewing round. After the accounting principle is processed, the conversion is paid to the rewards of the members who provide the goods. According to the electronic trading method of the online game competition described in claim 18, wherein after the step (4), the method further includes a step (8), the parent can declare the competition round invalid, and These entry fees are refunded to all members who participate in the round of the competition. According to the article, the use of the online game competition described in Item 18, the sub-commerce transaction method, wherein in the step (4), the third party is a competition service provider that provides the online competition platform. Sound 22. According to the application of the patent scope, the use of the online game competition, the method of the online game competition, 2, in the step (8), the reference value is set by the member who holds the competition round. 23. The e-commerce transaction method using the online game competition according to the scope of the patent application scope, wherein in the step (8), the reference value of the commodity is calculated by the currency value of an entity or a virtual member point. . 24. The electronic business transaction method using an online game competition according to item 2 of the scope of the patent application, wherein in the (8) (four) towel, the online game is a type of online game of a leisure type. twenty two
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TWI614701B (en) * 2016-06-22 2018-02-11 劉文晏 An activity competition of online e-commerce platform system and trading method
TWI700653B (en) * 2017-05-12 2020-08-01 楊蕙如 System and method for online live broadcast betting and trading platform

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