TWI776080B - Coupon issuing method - Google Patents

Abstract

The present invention provides a coupon issing method, which is divided into two stages. In the first stage, when shoppers receive a piece-coupon message with a limited condition, they should share the message and invite friends to complete the condition. In this stage, the piece-coupon is a game ticket, not a real coupon. While the condition is completed,, the piece-coupon is converted into a coupon, and the coupon can be used to purchase or redeem commodity.

Description

How to issue coupons

The present invention relates to a method for issuing coupons for shopping websites, which is suitable for the use of various communication software. In addition, it allows shoppers to make online shopping more interesting and more discounted through coupon games, and at the same time, they can achieve social activities and expand their circle of friends.

At present, the shopper's consumption habits in online shopping, and the behavior of starting consumption because of obtaining coupons, has become a major trend of e-commerce websites to induce consumption behavior. When purchasing goods on an e-commerce website, the shopper gets a virtual coupon or a string of codes, and the store can set the coupon function in the background of the system, so that the shopper can enjoy the same discount in the physical store on the Internet. experience. But how exactly should coupons be issued to actually have an effect on conversion rates? The online trading platform has always been an important topic. Most of the delivery methods include coupons for the whole museum, sending individual coupons or sending coupons after member registration, in order to attract customers to their homes and increase their buying interest.

Coupons have two purposes, one is to stimulate impulsive consumption, and the other is precise marketing. In order to achieve efficient coupon promotion, the traditional one-way method of sending them to shoppers cannot effectively anticipate sales feedback. Therefore, coupons should be used cleverly, and at the same time, they should increase revenue without excessively damaging gross profit. Therefore, to issue coupons, a complete customer database and a marketing system must be available. of customers, but how to lock in effectively It is an important subject to provide coupons to the customers of the majority of the customers. Therefore, how to improve the willingness of existing old customers to recommend new customers is a very important issue.

Therefore, if the e-commerce website can develop a series of activities, invite friends to join the website through old customers, and share the mechanism of coupons or gift exchange coupons with participants, more shoppers can know and participate in the activities of the e-commerce website. It can definitely reduce the time and cost required to build a customer base for e-commerce websites.

In view of this, an object of the present invention is to provide a coupon issuing method. The method is to issue coupons in two stages. When a shopper receives a coupon message, a coupon game restriction will be included. The stage before the restriction is the stage of pooling, which is a game coupon and cannot be used for shopping; when the shopper meets the restriction and converts it into a coupon, the coupon can be purchased or redeemed for use; The above-mentioned process of converting coupons into coupons is hereinafter referred to as the coupon issuing method or the present invention.

Preferably, the coupon issuing method is applied to a network system, the network system includes: a shopping website, a coupon server and a plurality of terminal devices; wherein, the shopping website includes a user Account database.

Preferably, clicking on the shopping website for the coupons is linked to the coupon server, and the coupon server includes a coupon matching manufacturer database, a coupon restriction database, and a coupon restriction database. and a database of coupon-related information.

Preferably, the coupon server is also used to check whether the restriction conditions of a combined coupon are met, and if the coupon server is reached, the coupon server immediately calculates the amount of the coupon or the reissue of the relevant coupon.

Preferably, the user terminal device can be a desktop computer, a tablet computer, a mobile phone, and a communication device, and the user terminal device must be installed with a communication software; including, but not limited to: Facebook, Line , Whatsapp, Twitter, Snapchat, Wechat.

Preferably, the coupon issuing method includes a fixed number of people and a fixed amount of money mode, which includes time limit, number of people limit, and total amount limit.

Preferably, the coupon issuing method includes a one-stage number-stage amount doubling mode, which includes a time limit, a stage number limit, and a multi-stage amount of the total amount set according to the number of people.

Preferably, the coupon issuing method includes a surprise spell mode, which includes a time limit, a limit on the number of people, and a random lottery for the obtained coupons.

Preferably, the random lottery method of the coupon issuance method includes a surprise package, which has been set up in the background in advance for a variety of coupons of different denominations, different commodity exchange coupons, and different amounts of petty cash for random selection.

Preferably, the present invention can make online shopping more diversified by the above-mentioned method of playing the game with coupons, so that the manufacturer that provides coupons can quickly achieve the advertising effect through the coupons, and the initiator can also use the coupons to achieve the advertising effect. Vouchers can get more shopping discounts and expand the circle of friends.

1‧‧‧Network System

2‧‧‧Initiator

3‧‧‧Participants

4‧‧‧Manager

5‧‧‧User Account

6‧‧‧Coupon

60‧‧‧Coupon Invitation

61‧‧‧Coupon Restrictions

611‧‧‧Fixed number of fixed amount mode

612‧‧‧Number of Stages Stage Amount Multiplier Mode

613‧‧‧Surprise mode

621‧‧‧Time Limit

622‧‧‧fixed number

623‧‧‧ Stage number limit

624‧‧‧Total amount limit

625‧‧‧The total amount of the multi-stage amount is set according to the number of people

631‧‧‧Random lottery

632‧‧‧Equal Partition

633‧‧‧Try your luck

7‧‧‧Coupon

71‧‧‧Coupon Restrictions

711‧‧‧Single sharing value-added

712‧‧‧Multiple people share value-added

713‧‧‧Transfer

8‧‧‧Coupon Code

81‧‧‧Coupon manufacturer code

82‧‧‧Coupon code

83‧‧‧Restriction Coding

84‧‧‧Coupon Status Code

85‧‧‧Membership Code

11‧‧‧Shopping Website

111‧‧‧Personal center login interface

112‧‧‧User Account Database

1121‧‧‧Coupon Status List

1122‧‧‧Coupon Status List

12‧‧‧Coupon Server

121‧‧‧Coupon Supporting Manufacturer Database

122‧‧‧Coupon Restrictions Database

123‧‧‧Coupon Restrictions Database

124‧‧‧Coupon related information database

1241‧‧‧Coupon Pooling History

1242‧‧‧Coupon History

125‧‧‧Surprise spell database

13‧‧‧User terminal device

131‧‧‧Social software

132‧‧‧Internet Interface

133‧‧‧Input device

134‧‧‧Display Devices

135‧‧‧Power supply unit

S1~S11‧‧‧Coupon issuance method and steps of system process

A1~A5‧‧‧Steps for Invite Participants to Coupon Scenario

B1~B5‧‧‧Steps to share participants' value-added situations

C1~C5‧‧‧Procedures for transferring participant context

Figure 1 is a schematic diagram of the flow

Figure 2 is a schematic diagram of the network system

Figure 3 is a schematic diagram of the shopping website webpage

Figure 4 is a schematic diagram of the coupon server database

Figure 5 is a schematic diagram of a user terminal device

Figure 6 is a schematic diagram of the fixed number of fixed amount mode

Figure 7 is a schematic diagram of the amount doubling mode in the number of stages in the stage

Figure 8 is a schematic diagram of the surprise puzzle mode

Figure 9 is a schematic diagram of an example of coupon sharing value-added amount

Figure 10 is a schematic diagram of the query process of the coupon list

Figure 11 is a schematic diagram of the management maintenance project

Figure 12 is a schematic diagram of the scenario of inviting participants to fight for coupons (1)

Figure 13 is a schematic diagram of the scenario of inviting participants to fight for coupons (2)

Figure 14 is a schematic diagram of the sharing participant's value-added situation (1)

Figure 15 is a schematic diagram of the sharing participant's value-added situation (2)

Figure 16 is a schematic diagram of the sharing participant's value-added situation (3)

Figure 17 is a schematic diagram of the situation of the forwarding participant (1)

Figure 18 is a schematic diagram of the forwarding participant's situation (2)

The technical content of the present invention is described below through specific embodiments, and those skilled in the art can understand the advantages and effects of the present invention from the content disclosed in this specification. The present invention can also be implemented or applied by other different specific embodiments.

The present invention relates to a coupon issuing method, which uses a network system 1. As shown in the schematic diagram of the network system in FIG. 2, the network system includes: a shopping website 11, a coupon server 12 and a plurality of User terminal device 13; wherein the shopping website 11, as shown in FIG. 3 As shown in the schematic diagram of the web page of the web site, it includes a personal center login interface 111 and a user account database 112. An initiator 2 logs in a user account 5 in the personal center login interface 111 to link the user account database 112; the The user account database 112 includes a coupon status list 1121 and a coupon status list 1122; wherein the coupon server 12, as shown in the schematic diagram of the coupon server database in FIG. 4, includes a coupon matching manufacturer data A database 121, a database 122 of a coupon restriction condition, a database 123 of a coupon restriction condition, and a coupon related information database 124; the coupon related information database 124 includes a coupon history record 1241 and a coupon History record 1242. The user terminal device 13, as shown in the schematic diagram of the user terminal device in FIG. 5, includes a social software 131, a network interface 132, an input device 133, a display device 134, and a power supply device 135; the social software 131 It includes, but is not limited to: Facebook, Line, Whatsapp, Twitter, Snapchat, Wechat.

As shown in the schematic flowcharts S1 to S4 in FIG. 1 , the initiator 2 receives a coupon 6 initiated by the shopping website 11 through the user terminal device 13 , and displays a coupon restriction 61 on the coupon 6 . The lottery restriction 61 is set by a manager 4 in the lottery restriction database 122 .

As shown in the schematic flowcharts S5 to S6 in FIG. 1, after the initiator 2 receives the combined coupon 6, the coupon server 12 issues a coupon code 8 according to the user account 5; the coupon code 8 It includes a coupon manufacturer code 81, a coupon activity code 82, a restriction condition code 83, a coupon status code 84 and a member code 85 corresponding to the user account 5, and the coupon 6 is stored in the use user account database 112.

As shown in the schematic flowcharts S7 to S8 in FIG. 1, the initiator 2 transmits a coupon invitation 60 message to a participant 3 through the social software 131, and the participant 3 clicks the coupon invitation After 60 messages, it is linked to the shopping website 11 , and the shopping website 11 immediately transmits the membership code 85 corresponding to the participant 3 to the coupon server 12 . After the coupon server 12 transmits the membership code 85 corresponding to the participant 3 according to the shopping website 11, counts the number of the participant 3 and updates the displayed message of the coupon restriction 61 of the coupon 6, to the initiator 2 and the participant 3.

As shown in the schematic flowcharts S9 to S11 in FIG. 1 , when the coupon server 12 checks whether the coupon combination restriction condition 61 is satisfied according to the coupon combination restriction condition database 122 , if it is satisfied, the coupon server 12 checks whether the coupon combination restriction condition 61 is satisfied. 12 Immediately change the coupon status code 84, and calculate the amount corresponding to a coupon 7 according to the coupon restriction 61, generate the coupon 7 and store it in the user account database 112, and display the coupon successfully. message.

Preferably, the coupon issuing method, wherein the coupon restriction condition 61 includes a fixed number of people fixed amount mode 611, and the fixed number of fixed amount mode 611 includes a time limit 621, a fixed number of people 622 and a total amount limit 624 .

In a preferred embodiment of the present invention, as shown in the schematic diagram of the fixed number of people and the fixed amount of money in Fig. 6, when the initiator 2 of A receives the coupon 6 of the fixed number of people and the fixed amount of money 611, the time limit 621 is 1 hour, the fixed number of 622 is 3 people, that is, it can be shared with 2 members within 1 hour, the participant 3, and after the participant 3 clicks to receive it immediately, only 3 people can split 300 yuan together. This embodiment 1 , the initiator A found another 2 people plus the number of people in his own group, a total of 3 people, meeting the condition of "300 yuan can be divided together when 3 people are full", so the 3 people will divide 300 yuan together, and after the conditions are met, the coupon will be split 6 Convert to this coupon 7.

Preferably, the coupon issuing method, wherein the coupon restriction condition 61 includes a first stage number of people stage amount multiplication mode 612, the stage number of people stage amount doubling mode 612 includes the time limit 621, the first stage number of people limit 623 and a total amount of money. Set multi-stage amount according to the number of people 625.

In a preferred embodiment of the present invention, as shown in the schematic diagram of the amount doubling mode at the stage of the number of people in FIG. 7, when the initiator 2 receives the coupon 6 in the amount doubling mode 612 of the number of people at this stage, the time limit 621 In order to find another person within 1 hour, at least 2 people can divide 200 yuan together, or 4 people can divide 400 yuan together or 6 people can divide 600 yuan together, this embodiment 2, D the initiator 2 In addition, I found 4 people plus the number of people in my group, which met the condition of "400 yuan can be split together", so the five people divided 400 yuan together. After meeting the conditions, the coupon will be converted into 6. The coupon 7.

Preferably, the coupon issuing method, wherein the coupon restriction condition 61 includes a surprise spell pattern 613, and the surprise spell pattern 613 includes the time limit 621 and the fixed number of people 622, and the obtained coupon 7 adopts a random Sweepstakes Form 631.

In a preferred embodiment of the present invention, as shown in the schematic diagram of the surprise spelling mode in Fig. 8, when the initiator 2 receives the coupon 6 of the surprise spelling pattern 613, the time limit 621 is 1 hour and the fixed time limit 621 is 1 hour. The number of 622 is 3 people, that is, after completing the 3-person coupon 6 within 1 hour, you can open the surprise together. The so-called dismantling surprises means that the manager 4 sets up a variety of coupons 7 of different amounts or different commodity exchange coupons and petty cash of different amounts in the background to collect a surprise spell database 125, and the computer randomly selects them.

Preferably, the coupon issuing method, wherein the coupon 6 is converted into the coupon 7 after satisfying the coupon restriction 61, and the amount obtained can be in the form of an equal share 632 or a form of luck 633, as shown in FIG. 6 . As shown in the first embodiment, the equal share form 632 refers to the amount of the total amount limit 624 divided by the number of people who meet the coupon restriction condition 61; the test luck form 633 refers to the amount that satisfies the coupon restriction condition 61 The personal amount obtained by the number of people has different situations of increase or decrease. The total amount is equal to the total amount of the 6 games of the lottery, and the increase or decrease of the amount is increased or decreased according to the random method of the computer.

Preferably, in the coupon issuing method, after the coupon 6 is converted into the coupon 7, the coupon 7 holder can continue to transmit it to the other participants 3 according to a coupon restriction 71. The coupon restriction condition 71 is set by the administrator 4 in the coupon restriction condition database 123 .

Preferably, in the coupon issuance method, the coupon restriction 71 includes a single person sharing the value-added 711; the single-person sharing value-added 711, as shown in the schematic diagram of the coupon sharing value-added amount in FIG. 9, is represented by L. When the initiator 2 obtains the coupon 7 with an amount of $100 after completing the coupon 6, it continues to share it with the participant 3 according to the coupon restriction 71. After the participant 3 receives the coupon successfully, the participant 3 receives the coupon. Initiator 2's original $100 coupon 7 is valued to $150 while O the participant 3 also gets $150 of the coupon 7.

Preferably, in the coupon issuing method, wherein the coupon restriction 71 includes a multi-person sharing value-added 712; wherein the multi-person sharing value-added 712, as shown in the schematic diagram of the coupon sharing value-added amount example in FIG. When the initiator 2 obtains the coupon 7 with an amount of $100 after completing the coupon 6, it continues to transmit it to S the participant 3, T the participant 3 and U the participant 3 according to the coupon restriction 71, After one of the participants 3 successfully receives the coupon, the coupon 7 of the initiator 2 will be re-valued once, and the coupon 7 will add $20 each time the value is added; the multi-person sharing value-added 712 also has a feature, U should participate in After the coupon is successfully collected, the participant 3 can also continue to transmit it to V the participant 3, W the participant 3 and X the participant 3 according to the coupon restriction 71. After one of the participant 3 successfully receives the coupon, the U The coupon 7 of the participant 3 is reloaded once, and $20 will be added to the coupon 7 for each reload.

Preferably, in the coupon issuing method, the coupon restriction 71 includes a forwarding 713 mode; the forwarding 713 mode is illustrated in the example of coupon sharing value-added amount in FIG. 9 . As shown in the figure, when N the initiator 2 obtains the coupon 7 with an amount of $100 after completing the coupon 6, it is transferred to P the participant 3 according to the coupon restriction 71 and the transfer mode 713. After the transfer, P The participant 3 gets a $100 coupon 7, and the $100 coupon 7 of the initiator 2 in the user account database 112 is immediately locked by the system and marked as forwarded.

Preferably, as shown in the schematic diagram of the query process of the coupon list in FIG. 10, the initiator 2 and the participant 3 can click on the personal center login interface 111 on the shopping website 11, and after clicking, the user will be required to enter the user. The account number 5 is entered into the user account database 112 , and the coupon status list 1121 and the coupon status list 1122 can be queried in the user account database 112 .

Preferably, as shown in the schematic diagram of the maintenance project of the manager in FIG. 11, the manager 4 is responsible for the setting of the coupon restriction 61 and the coupon restriction 71; the manager 4 edits the coupon code 8, the discount The coupon code 8 includes the coupon manufacturer code 81, the coupon activity code 82, the restriction condition code 83, the coupon status code 84 and the membership code 85; the manager 4 stores various commodities in the surprise spell database 125 , the various commodities can be, but not limited to, different amounts of the coupons 7 or different commodity exchange coupons and different amounts of petty cash.

A preferred embodiment of the present invention, as shown in Figures 12 and 13, is the scenario of inviting participants to buy coupons displayed on the display device 134 of the user terminal device 13 of the initiator 2 , which includes: A1 to receive the coupon on the home page, the initiator 2 clicks on the home page of the shopping website 11 to receive the coupon 6; A2 to share the participant, the initiator 2 selects the participant to be sent on the social software 131 3; A3 participant joins the coupon pool, the participant 3 clicks on the social software 131 to join the coupon pool 6; A4 coupon pooling is successful, and the social software 131 receives the coupon pool successfully after satisfying the coupon pool restriction condition 61 View the coupon information; A5 obtains a coupon, click to view the coupon information, and then link to the personal center login interface 111 of the shopping website 11, after logging in, you can view the corresponding 1121 of the coupon status list.

A preferred embodiment of the present invention, as shown in the schematic diagrams of sharing participant value-added scenarios in Figs. 14 to 16, is the sharing participant value-added scenario displayed on the display device 134 of the user terminal device 13 of the initiator 2, wherein Including: B1 value-added coupons, the initiator 2 checks the corresponding coupon status list 1121 on the shopping website 11, the initiator 2 clicks on the coupon 7 to send value-added; B2 shares the participant's value-added, the initiator Person 2 selects the participant 3 to be sent on the social software 131; B3 participant receives the coupon, and the participant 3 receives the message of receiving the coupon 7 on the social software 131; B4 participant receives the coupon successfully, the Participant 3 clicks a coupon message and immediately receives the coupon 7; B5 coupon value is successfully added, click to view a coupon message, and then link to the personal center login interface 111 of the shopping website 11, after logging in, you can view it Value added to this coupon 7.

A preferred embodiment of the present invention, as shown in Figures 17 and 18, is the forwarding participant context displayed on the display device 134 of the user terminal device 13 of the initiator 2, which includes: C1 transfers the coupon, the initiator 2 checks the corresponding coupon status list 1121 on the shopping website 11, the initiator 2 clicks the coupon 7 of the transfer 713; C2 transfers it to the participant, the initiator 2 On the social software 131, click on the participant 3 of the forwarding 713; C3 participant receives the coupon, and the participant 3 receives the message of receiving the coupon 7 on the social software 131; C4 participant receives the coupon successfully, the participation User 3 clicks the coupon message to receive the coupon immediately 7; the C5 coupon has been transferred successfully, click to view the coupon message and then link to the personal center login interface 111 of the shopping website 11, after logging in, you can view the transferred information The coupon 7.

The above-mentioned embodiments are only intended to illustrate the principles and effects of the present invention, and the purpose is to enable those skilled in the art to understand the contents of the present invention and implement them accordingly, but not to limit the present invention. Therefore, those skilled in the art can make equivalent modifications, modifications and changes to the above-mentioned embodiments without departing from the scope of the present invention. Spirit. The scope of the rights of the present invention should be listed in the scope of the patent application described later.

S1~S11‧‧‧Coupon issuance method steps

Claims (12)

A method for issuing coupons, the method uses a network system, the network system includes: a shopping website, the shopping website includes a person center login interface and a user account database; the user account database includes a a coupon status list and a coupon status list; a coupon server, the coupon server includes a coupon matching manufacturer database, a coupon restriction database, a coupon restriction database, and a coupon Relevant information database; and a terminal device including a social software; the coupon issuing method adopts a two-stage form, including: (a) an initiator receives a coupon initiated by the shopping website through the terminal device, and the coupon is issued in the coupon A coupon restriction condition is displayed on the page. The coupon restriction condition is set by an administrator in the coupon restriction condition database. The coupon restriction condition includes a number of people, a time and an amount; (b) the initiator After receiving the combined coupon, the coupon server will issue a coupon code according to a user account; the coupon code includes a coupon manufacturer code, a coupon activity code, a restriction condition code, and a coupon code The status code and a member code corresponding to the user account, and the coupon is stored in the user account database; (c) the initiator sends a coupon invitation message to a participant through the social software, After the participant clicks the coupon invitation message, it is linked to the shopping website, and the shopping website immediately transmits the member code corresponding to the participant to the coupon server; (d) The coupon server transmits the member code corresponding to the participant according to the shopping website, counts the number of the participant and updates the display message of the restriction conditions of the coupon combination, and then transmits it to the initiator and the participant. Participant; (e) the coupon server checks whether the coupon combination restriction condition is satisfied according to the coupon combination restriction condition database, if it is satisfied, the coupon server changes the coupon status code, and according to the After calculating the amount corresponding to the coupon, the coupon is converted into a coupon and stored in the user's account database, and a coupon-pooling success message is displayed; and after the coupon is generated, the initiator Or/and the participant transmits a coupon message to other participants through the social software according to a coupon restriction. According to the method for issuing coupons as described in item 1 of the scope of the application, the restriction condition for pooling the coupons includes a fixed-number and fixed-amount mode, and the fixed-number and fixed-amount mode includes a time limit, a number limit and a total amount limit. According to the method for issuing coupons as described in item 1 of the scope of the application, wherein the restriction conditions for pooling of coupons include a stage amount multiplication mode for the number of people in one stage, and the amount multiplication mode for the number of people in this stage includes a time limit, a stage limit for the number of people, and a corresponding The total amount of the number of people in the stage is limited. According to the method for issuing coupons described in item 1 of the scope of the application, wherein the restriction conditions of the coupon combination include a surprise combination mode, wherein the surprise combination mode includes a time limit and a number of people restrictions, and the obtained coupons are selected by a random lottery form. According to the method for issuing coupons described in item 1 of the scope of the application, wherein the coupon restriction condition includes a single-person sharing value-added model, which refers to the amount corresponding to the coupon held by the promoter, and the promoter continues to Share it with the participant, and after the participant successfully collects the coupon, the initiator holds the The amount corresponding to the coupon will increase in value. According to the method for issuing coupons as described in item 1 of the scope of the application, wherein the restriction condition of the coupons includes a multi-person sharing value-added model, which means that the amount corresponding to the coupons held by the initiator is more dependent on the successful receipt of the coupons. The number of participants to calculate the value-added amount. According to the method for issuing coupons described in item 5 of the scope of the application, the participant can receive the same coupon as that of the initiator after successfully collecting the coupon, and the coupon message can be sent through the social software according to the limited conditions of the coupon transmitted to other participants. According to the method for issuing coupons described in any one of Items 2 to 3 of the scope of the application, after satisfying the restriction conditions of the coupon pooling, the amount obtained can be in the form of an equal share, and the form of equal share refers to the amount of The amount of the total limit is divided by the number of people who meet the limit of the coupon. According to the method for issuing coupons described in any one of items 2 to 4 of the scope of the application, after satisfying the restriction condition of the coupons, the amount obtained can be in the form of a lucky test, and the test of luck refers to satisfying the There are different situations of increase or decrease in the personal amount obtained by the limited number of people in the lottery game. The total amount of each person is equal to the total amount obtained by the lottery game, and the increase or decrease of the amount is randomly increased or decreased by the computer. According to the method for issuing coupons described in any one of claims 2 to 7 of the scope of application, the coupon restriction condition includes a transfer mode, which means that the coupon is transferred to other participants through the social software. According to the method for issuing coupons described in item 1 of the scope of application, the coupon-related information database includes a coupon history record or a coupon history record. According to the method for issuing coupons described in item 1 of the scope of the application, the initiator inquires about the coupon-related data corresponding to the user account through the user account database.

Images