SI20091A - Equipment for sopplying highway davertising - Google Patents

Abstract

The equipment comprises a broadsheet (1) placed by the side of the road and provided with advertising element(s), especially text(s) and/or picture(s). The essence of the invention is that in front of the broadsheet (1), in the direction of cars nearing the broadsheet (1) on the road, at least one modifying part freeing and/or covering said advertising elements at least partly, is fixed at a distance creating an impression of movement for persons sitting in the cars.

Description

GOTZY Andras

Highway advertising equipment

The invention relates to equipment comprising a billboard for highway advertising.

It is well known that the importance of advertising goods and services is increasing everywhere in the world, and in addition to media advertising, outdoor advertising is emerging in new and modified forms. In recent years, billboards have seen more and more multinationals and companies, most of them along busy major roads and highways. Advertisers are trying to get people's attention with their products with catchy passwords and ingenious images. It is generally recognized that motion-based advertising is much more effective than other advertising because, in the surrounding area, the movements that occur spontaneously attract the attention of the observer.

Movement-related advertising - luminaries in cities - is well known; the moving parts are driven by an electric motor. Such equipment can represent up to three different advertisements and the investment and running costs are very high - partly due to high energy consumption. The other drawbacks are that it gladly breaks down and repair is very complicated.

It is an object of the present invention to provide highway advertising equipment that uses motion as an element of effect without the use of a motor mechanism, and therefore has much lower investment and running costs than similar equipment known in the art, but much more effective at attracting attention.

The invention is based on the realization that there is no need to introduce movement into the equipment or its structure itself if the person whose attention is to be directed to the billboard moves at least with the least speed; this requirement is urgently and automatically fulfilled when persons are moving in road vehicles against billboards positioned on the side of the road. Namely, if the second panel is positioned in front of the first one at the (minimum) distance and covers at least part of the first panel from the passenger's point of view, the moving person will detect as if the front panel is moving relative to the second panel behind it; this, of course, is merely the result of a visible fallacy caused by the fact that the front panel is closer to the moving person. Although the panels are attached to each other, the deceptive movement mentioned above seems to the observer to be true; therefore, advertising equipment fulfills its role in attracting attention, which is very effectively emphasized and expanded by movements.

Based on the aforementioned knowledge, the subject matter of the present invention is achieved by means of highway advertising equipment, comprising a billboard mounted on the side of the highway and provided with an advertising element or advertising elements, in particular text or advertising elements. text and / or image or. pictures; the equipment is characterized in that at least one modifying part is affixed prior to the road-side panel of the approaching vehicles, which reveals and / or covers said advertising elements at least partially, in a distance which gives the impression of movement to the occupants of the vehicles .

One or more changing elements - small plates - may be secured in front of the panel by suitable means, e.g. said element or elements may stand on their feet or may be attached by a frame to a panel. The best solution is if the mounting structures, e.g. the poles are covered with a changing element or part and are e.g. perpendicular to the panel.

According to a preferred embodiment of the invention, the offset of the changing part on the billboard advertising surface is less than said surface and preferably not greater than half of said surface. In other words, the changing element is usually smaller - much smaller than the billboard. In such relationships, the person moving toward the billboard feels that the smaller, that is, changing, element moves from its place and crosses the billboard. The apparent movement of a changing element can be accelerated or slowed by increasing or decreasing the distance between the panel and the front panel. The size of the changing part may be equal to or even larger than the size of the billboard.

In another preferred embodiment of the equipment according to the invention there is a changing part made of a rectangular plate. According to other features of the invention, the modifying part consists of a molded element having a shape that is different from the correct geometric shape, and said element is preferably made of sheet or plate. Such elements may take some form, e.g. may represent a vehicle, animal or the like.

Generally, the changing part is parallel to the panel, but it is also possible to define an angle between the planes of the elements - but not the right angle.

It can be very useful if the color of the changing part - especially the rectangular one - is the same or essentially the same as the background color of the billboard. Preferably, the changing part is positioned 1.0-3.0 m from the panel and parallel to the panel; however, other distances and angles between the plane of the changing part and the plane of the billboard may be used.

In a further preferred embodiment, the changing part is fixed in front of the panel so that the distance from the panel can be changed and / or the position of the changing part in its plane can be changed. Of course, the changing part can also be attached in a new position. The position can be varied using telescopic poles, vertical bar rails and the like. That way, the same changing part can be used for different ads.

Finally, the surface of the changing part in the preferred embodiment comprises one or more images and / or a graphic element or graphic elements and / or a combination or. combinations of colors and / or text, a word and / or one or more letters that complement the advertising elements on the billboard and / or are of a different character to the advertising elements mentioned.

The present invention will now be described by way of example examples, with reference to the accompanying drawings, in which the pictures are a front view of mobile phone advertising equipment in a view from three different positions of a person moving with the vehicle toward the equipment;

2a-2c are another embodiment of the advertising equipment of the invention represented in the positions as shown in FIGS. la-lc;

3a-3c equipment of the invention for advertising non-alcoholic beverage in positions according to FIG. la-lc; and Figures 4a-4c for advertising the vehicle in the positions of FIG. la-lc.

The pictures la-lc show advertising equipment with a billboard 1 standing on the feet la; the changing part 2 is fixed at a certain distance before the panel 1; the changing part 2 consists of a rectangular panel smaller than and parallel to the panel 1; said panel has the same background color as panel 1. The distance between the planes of panel 1 and the changing portion 2 is e.g. 2 m. Panel 1 shows the text, figure 5 and company name 4. The last is the fantasy name BRO. Figure 5 is a simplified view of a mobile phone, which of course is a product of BRO. The full text consists of two partial texts: partial text 3 - WE OFFER MORE - is at the top of panel 1; partial text 3 a TO YOU - displayed on the right side of picture 5 of the mobile phone is visible only in pictures lb (partially) and lc. Partial Figure 5a shows the right side of the ends of the mobile phone and is drawn on the changing part 2.

In Fig. 1, the modifying portion 2, which is plotted with thick outlines, overlaps the right side of Fig. 5 and the partial text 3a of the advertisement; because the background color of the billboard and the changing part are the same, the two panels for the observer are completely merged so that it is not detectable that two panels are present in front of each other or. one after another. In this situation, the partial text 3a - TO YOU - is completely covered and not visible at all. However, as the vehicle moves toward the advertising equipment positioned on the side of the road (Fig. La-lc), the person sitting in the vehicle perceives that, due to the apparent movement of the changing part 2, it becomes more and more visible from the partial text 3 a, while when Figure 5 extends horizontally - in the longitudinal direction - and the full TO YOU sign appears gradually. Only three stages of this process can be seen in Figures la-lc - the word TO may already be seen in Fig. Lb; however, the ad may appear to be very effective because it seems to be moving for a long time and inevitably attract the attention of the beholder. Finally, the full text can be read giving full information: WE - that is, BRO - OFFER MORE TO YOU.

Figures 2a-2c show the advertising of a restaurant; the attention of the passenger is attracted by the fact that the restaurant is 500 m away from the advertising equipment; this equipment, which is similar to the equipment shown in Figures la-lc, comprises a panel 1 standing on the legs la and a changing part 9. A rectangular changing part 9 is smaller than and parallel to the panel 1. The lower edge of the changing part 9 is aligned with the lower edge of the panel 1. The distance between the planes of the panel 1 and the changing part 9 is 2.8 m. The background color of the billboard 1 and the changing part 9 is the same. Panel 9 shows the inscription 6 on the upper part of the long arrow 7 to show the direction and the row 8 of the directing arrows on the lower part behind the changing part 9. Further long information 500 m is also indicated below the long arrow 7.

The person moving the vehicle towards the advertising equipment shown in Figures 2a2c does not initially see the type of 8 arrows because it is covered by the changing part 9. As the vehicle comes closer to the advertising equipment, the changing part 9 apparently moves to the right and the person sitting in the vehicle sees more and more arrows 8a in row 8; in Fig. 2a three are visible, in v

Figure 2b six and Figure 2c nine arrows 8a. If the arrows 8a are painted with phosphorescent material, the observer has the impression that the arrows 8a illuminate one after the other; in this way, the traffic-induced advertising effect is amplified.

In Figures 3a-3c, the changing part 9a, which is similar to the changing part 9 of Figures 2a-2c, is positioned in front of and parallel to the panel 1 in a distance of e.g. 1.8 m. The changing part 9a has a rectangular shape and the same background color as the billboard. In this case, in the initial position, the changing portion 9a overlaps the second SWEET of text 6 SWEET is really SWEET in the middle of panel 1 (Figure 3a). Figure 10 above text 6 in panel 1 shows a tilted bottle or container of non-alcoholic beverage; the flow of fluid 12 flowing out of the aperture lOa can only be seen in Figures 3b-3c. The liquid flows into a glass 11 that already contains some fluid, i.e. a soft drink 12a. On the basis of the above facts, the advertising effect of the equipment of Figures 3a-3c is evident from the perception of relative motion: when moving towards the equipment, the observer first sees the billboard as shown in Figure 3a, i.e. the second SWEET and fluid flow 12 cannot to see. As it gets closer to the billboard, the observer feels that as a result of the inter-moving part 9a, the liquid begins to flow from the container into the glass 11. At the same time, the text 6 of the ad is completed and finally the entire password - and of course the entire ad - is visible (Figure 3 c).

The equipment shown in Figures 4a-4c advertises a vehicle with the fantasy name SALOME - the full text 15 is only visible in Figure 4c. In this case, the changing part 13 is a vehicle which is cut from a sheet or plate and is located at a distance before the panel 1. Although the background color of the changing part in the shape of the vehicle is different from the color of the panel 1, the observer - due to the shape of the changing part - does not perceive from distances to be a free-standing object separated from the billboard. Figure 14 in panel 1 shows the landscape in sunlight with sun 14a, clouds 14b and trees 14c. In the position of Figure 4a, a person moving a billboard just catches a glance at an advertisement where the changing part 13 is in the form of a vehicle on the left side of a billboard 1 and completely overlaps text 15, that is, the fantasy name of the SALOME vehicle. As one approaches the billboard, the observer feels that the changing part 13 moves through the landscape from left to right, while the name of the vehicle, that is, the text or SALOME inscription, becomes visible gradually from letter to letter. In this case, the advertisement is also very effective: the inter-moving movement of the changing part 13 gives the observer the impression that the advertised vehicle comes to life and rushes through the landscape of Figure 14 and leaves the text of the advertisement, that is, the brand of the advertised vehicle, which is presented behind as dusty cloud.

The useful effects of the invention can be summarized as follows:

The equipment provides advertising by creating an impression of movement through the changing work of the observer, which significantly increases the effectiveness of advertising. Usually, the changing part is attached, and therefore there is no need then to use expensive electric motors to provide the effect of movement. Another advantage is the very wide range of changes that can be made by changing the shape of the changing parts and / or changing the distance between the billboard and the changing part and / or by using different types of countless advertising elements, including shapes, colors, texts and their different compositions, many advertising methods can reach.

Those of skill in the art will understand that changes and modifications to the preferred embodiments described above can be made without leaving the spirit of the invention. It is intended to limit the present invention only to the scope of the appended claims.

Claims (9)

1. Highway advertising equipment comprising a billboard (1) for side-by-side placement, said billboard having one or more advertising elements (3, 4, 5), in particular in the form of text or image, at least one modifying part (2) attached to the front of the panel as seen from the road, characterized in that the changing part (2) is fixed at a distance from the panel (1) and thus creates the impression of movement on the panel, as that the changing part moves with respect to the billboard as seen by the person traveling along the path. Equipment according to claim 1, characterized in that the offset of the changing part (2, 9, 9a, 13) on the advertising surface of the billboard (1) is smaller than said surface and preferably not greater than half of said surface. Equipment according to claim 1 or 2, characterized in that the changing part (2, 9, 9a) consists of a rectangular plate. Equipment according to claim 1 or 2, characterized in that the modifying part (13) consists of a molded element having a shape different from a rectangular geometric shape, and preferably said element being made of a sheet or plate. Equipment according to any one of claims 1 to 4, characterized in that the changing part (2, 9, 9a, 13) is parallel to the panel (1). Equipment according to any one of claims 1 to 5, characterized in that the color of the changing part (2, 9, 9a) - in particular rectangular - is the same or substantially the same as the background color of the billboard (1). Equipment according to any one of claims 1 to 6, characterized in that the changing part (2, 9, 9a, 13) is located at a distance of 1.0-3.0 m from the panel. Equipment according to any one of claims 1 to 7, characterized in that the changing part (2, 9, 9a, 13) is fixed in front of the panel (1) so that the distance from the panel can be varied and / or the position can be changed of the changing part in its plane. Equipment according to any one of claims 1 to 8, characterized in that the surface of the changing part (2, 13) contains one or more pictures and / or graphic elements and / or combinations of colors and / or text, word and / or one or multiple letters that complement the advertising elements on the billboard (1) and / or are of a different character than the advertising elements mentioned.