KR100473587B1 - Equipment for supplying highway advertising - Google Patents

Abstract

The equipment comprises a broadsheet (1) placed by the side of the road and provided with advertising element(s), especially text(s) and/or picture(s). In front of the broadsheet (1), in the direction of cars nearing the broadsheet (1) on the road, at least one modifying part (2, 9, 9a, 13) freeing and/or covering said advertising elements at least partly, is fixed at a distance creating an impression of movement for persons sitting in the cars.

Description

Device for highway advertising {EQUIPMENT FOR SUPPLYING HIGHWAY ADVERTISING}

The present invention relates to an apparatus for providing highway advertising provided with a billboard.

It is well known that the importance of product and service advertising is growing all over the world, and in addition to media advertising, outdoor advertising appears in a variety of new forms. In recent years, more and more billboards of multinationals and other companies can be seen, most of which are near crowded main roads and highways. Advertisers are striving to draw people's attention to their products with impressive slogans or original pictures. Because the observer's attention is involuntarily caught by the movements that occur in the environment, it is generally known that advertisements in which movements are more effective than others.

Mobility advertisement (illustrated dimming) is well known and its moving part is operated by an electric motor. These devices can only display three different advertisements, and the investment and operating costs are very high (especially because of high energy consumption). Another drawback is that it can easily fail and the repair is quite complicated.

1A to 1C are front views of an apparatus for advertising a mobile phone viewed by three people at different positions moving by the automobile toward the advertisement apparatus of the present invention;

2a to 2c show another embodiment of the advertising device according to the invention shown in a position as shown in FIGS. 1a to 1c;

3a to 3c are views of the device according to the invention for advertising soft drinks, in the position according to FIGS. 1a to 1c;

4a to 4c show an apparatus for advertising a car in the position according to FIGS. 1a to 1c.

The present invention takes advantage of the moving effect of the member without the motor mechanism, and therefore has an object of providing a highway advertisement providing apparatus which is lower in investment cost and operating cost than the conventional similar apparatus but more effective to attract attention.

The present invention is based on the fact that if the person whose attention is to be directed to the billboard moves at least at a minimum speed towards the billboard, there is no need to cause movement in the device or the structure itself; This condition is indispensable and automatic when a person drives a car toward a billboard on the side of the road. That is, if another board is placed in front of the first board at (minimum) distance and covers at least a portion of the first board as seen by the traveler, the moving person perceives the front board to move compared to the second one behind it; This is, of course, the result of a visual error caused by the fact that the front board is closer to the person moving. Although the boards are fixed relative to each other, the illusionary movement appears to the observer as real; Thus, the advertising device of the present invention performs a wide range of attention-attracting functions which are very effectively emphasized and extended by movement.

On the basis of the above recognition, an object of the present invention is a highway advertisement providing apparatus, which is located on the side of a road and includes an advertisement element, in particular, a billboard comprising text and / or pictures, the billboard on the road in front of the billboard 1. At least one deformation portion at least partially opening and / or covering the advertising element in the direction of the vehicle approaching (1) is fixed to a distance giving an impression of movement with respect to the vehicle occupant. Is achieved.

One or more deformable members (small boards) may be fixed to the front of the billboard by other suitable means, for example the member may be supported on the legs or fixed to the framework of the billboard. The best solution is that the fixing structure, for example a bar, is covered by the deformable member or part, the fixing structure being perpendicular to the billboard for example.

According to a preferred embodiment of the present invention, it is preferable that the protrusion of the deformable portion on the advertisement surface of the billboard is smaller than the advertisement surface, and preferably not larger than half of the advertisement surface. In other words, the deformable member is smaller (generally considerably smaller) than the billboard. Under this relationship, the person moving towards the billboard will feel that the smaller (ie, deformed) member moves from its position and crosses the billboard. The apparent movement of the deformable portion can be increased or decreased in speed by increasing or decreasing the distance between the billboard and the front board. The size of the deformable portion may be equal to or larger than the size of the billboard.

In another embodiment of the invention, the deformable portion consists of a rectangular board. According to another feature of the invention, the deformable portion is composed of a shape member having a geometric shape other than square, and preferably the member is composed of a sheet or a plate. Such a member may have a specific shape, such as a shape depicting an automobile or an animal.

Generally, the deformations are parallel to the billboard, but may be at an angle (but not at right angles) to each other between the planes of the members.

It may be advantageous if the color of the deformations (particularly rectangular) is the same or basically the same as the background color of the billboard. Preferably, the deformation is located parallel to the distance of 1.0-3.0m from the billboard. However, different distances and angles may be applied between the plane of the deformable portion and the plane of the billboard, respectively.

In a more preferred embodiment, the deformable portion is fixed in front of the billboard so that the distance from the billboard can be changed or the position of the deformable portion can be changed in its plane. Of course, the deformable part may be fixed in a new position, which may be changed by a telescopic bar or a vertical rail having a locking function. Accordingly, the same variant can be used for various advertisements.

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Finally, in a preferred embodiment, the surface of the deformable portion is a combination of one or more picture and / or graphic components and / or hues and / or texts that completes or has different characteristics from the advertising element on the billboard. And / or, words and / or one or more letters.

1A-1C show an advertising device having a billboard 1 supported by a support 1a. The deformable portion 2 is made of a rectangular board which is fixed at a distance in front of the billboard 1 and is smaller than the billboard 1 and positioned in parallel with the billboard 1. The board has the same background color as the billboard 1. The distance between the billboards 1 and the planes of the deformable portion 2 is, for example, 2 m. The billboard 1 is displayed with text, a picture 5 and a company name 4. The company name is "BRO" which is the name of processing. Figure 5 is a schematic diagram of a mobile phone, which is naturally a product of the company "BRO". The full text consists of two partial texts, where the partial text 3 "WE OFFER MORE" is at the top of the billboard 1 and the partial-text 3a "TO YOU" is the mobile phone picture (5). Written on the right hand side, are only seen in FIGS. 1B (partially) and FIG. 1C. A part-figure 5a showing the right end of the mobile telephone is drawn on the deformable portion 2.

In FIG. 1A, the deformable portion 2 drawn in a thick outline covers the right side of the picture 5 and the partial text 3a of the advertisement. Since the background colors of the billboard and the deformable part are the same, the two panels are mixed with the observer as a whole, so that the two panels are not perceived before and after each other. In this position, the part-text 3a "TO YOU" is covered entirely, so it is not visible at all. However, as the car moves toward the advertising device located on the side of the road (see FIGS. 1A-1C), the person seated in the car is gradually getting out of the partial-text 3a as a result of the apparent movement of the deformable part 2. While better seen, the figure (5) stretches horizontally (in the lengthwise direction), and perceives that the entire command "TO YOU" appears gradually. Only three steps of this process can be seen in FIGS. 1A-1C (in FIG. 1B the word "TO" is already read). However, it can be readily seen that the advertisement is very effective and sufficiently appeals to the viewer because it appears to be moving for a long time. As a result, the entire text can be read to inform the whole information, such as "WE OFFER MORE TO YOU" of the company BRO.

2A-2C show an advertisement of a restaurant. Travelers' attention is drawn to the fact that there is a restaurant 500 meters away from the advertising device, which is similar to that shown in FIGS. 1A-1C, which is supported by the billboard 1 and the deformable part 9 supported on the prop 1a. It is provided. The rectangular deformable portion 9 is smaller than the billboard 1 and lies parallel to the billboard. The lower edge of the deformable portion 9 is aligned with the lower edge of the billboard 1. The distance between the faces of the billboard 1 and the deformable portion 9 is 2.8 m. The background colors of the billboard 1 and the deformable portion 9 are the same. The billboard 1 is marked with a clear angle 6 at the top and a long arrow 7 indicating the direction and a series of guide arrows 8 at the bottom at the rear of the deformable portion 9. Below the long arrow 7, more detailed information, "500m" is also displayed.

The occupant of the car moving towards the advertising device shown in FIGS. 2A-2C initially does not see a series of arrows 8 because the arrows are obscured by the deformable portion 9. As the car gets closer to the advertising device, the deformable portion 9 moves outwardly to the right, and the person sitting in the car increasingly sees a continuous arrow 8a of the arrow 8, namely three in FIG. 2A and FIG. 2B. Six arrows and nine arrows 8a are shown in FIG. 2C. If arrow 8a is applied with a phosphor, the viewer will be impressed with the arrow 8a 'turning on' in turn. Thus, the advertising effect induced by the movement is increased.

In FIGS. 3A-3C, the deformable portion 9a, which is similar to the deformable portion 9 of FIGS. 2A-2C, lies in front of the billboard 1 in parallel with the billboard 1, for example, at a distance of 1.8 m. The deformable portion 9a is rectangular and has the same background color as the billboard. However, in this case, at the starting point, the deformable portion 9a covers the second "SWEET" of "SWEET is really SWEET" which is the text 6 in the center of the billboard 1 (see FIG. 3A). Figure 10 above text 6 in billboard 1 shows the soft drink bottle or other container tilted at an angle. The flow of liquid 12 flowing out of the opening 10a is only visible in FIGS. 3B-3C. The liquid, ie the soft drink 12a, is already poured into a glass cup 11 containing some liquid. Based on the above-mentioned facts, the advertising effect of the advertising device according to Figs. 3a to 3b becomes apparent due to the recognition of the relative movement. When driving along the direction of the advertising device, the observer first sees the billboard as shown in FIG. 3A, but the second "SWEET" and the flow of liquid 12 are not visible. Closer to the billboard, the observer notices that the beverage begins to pour from the container into the glass 11 as a result of the relative movement of the deformable portion 9. At the same time, the text 6 of the advertisement is completed, resulting in the overall slogan and the entire advertisement (see FIG. 3C).

The advertising apparatus shown in Figs. 4A to 4C advertises a car named "SALOME" of processing (the entire phrase 15 can only be seen in Fig. 4C). In this case, the deformable portion 13 is a car cut out of the sheet or plate and spaced apart in front of the billboard 1 by a certain distance. Although the background color of the deformable part of the car shape is different from the billboard 1, the observer cannot recognize at a certain distance that the deformable part is a freely placed member separated from the billboard because of the shape of the deformable part. Picture 14 of billboard 1 is a sunlit landscape with sun 14a and clouds 14b and trees 14c. In the position according to Fig. 4a, the passenger of the car moving towards the billboard is only to have the car-shaped deformation part 13 on the left side of the billboard 1, so that the text, ie the name "SALOME" of the car's processing, is fully I just glance at the cover of the ad. Closer to the billboard, the observer feels that the deformable portion 13 moves along the landscape from left to right, while the name of the car, ie the text or the inscription "SALOME", begins to gradually appear one by one. In this case, the advertisement is also effective, which means that the relative movement of the deformable portion 13 is such that the vehicle of the advertisement is actuated so that the deformed portion 13 is represented by the text 15 of the advertisement, i. E. This is because the impression is accelerated across the landscape of the picture 14 to the viewer, leaving behind the trade name.

The effects of the present invention can be summarized as follows:

The device gives the impression of moving to the viewer by the deformable portion, thereby providing an advertisement that can significantly increase the advertising effect. Typically, the deformations are fixed, so there is no need to use expensive electric motors to provide a moving effect. Another advantage is that a variety of advertisements can be achieved by varying the shape of the deformables, changing the distance between the billboard and the deformables, or by using a myriad of advertising elements including shapes, colors, text, and other mixtures thereof. It is possible that extensive changes are possible.

It will be understood by those skilled in the art that variations and modifications to the above preferred embodiment are possible without departing from the spirit of the invention. Accordingly, the invention is limited only by the appended claims.

Claims (9)

In the apparatus for providing highway advertising, comprising a billboard (1) located at the side of the road and comprising at least one advertising element, in particular text or pictures, and at least one deformation (2) fixed in front of the billboard when viewed from the road. , The deformable portion 2 is fixed at a certain distance from the billboard 1, so that the deformed portion appears to move relative to the billboard when viewed by a person moving along the road, thereby providing an impression of movement in the billboard. Device for provision. 2. The apparatus of claim 1, wherein the protrusions of the deformable parts (2, 9, 9a, 13) on the advertisement surface of the advertisement board (1) are smaller than the advertisement surface and larger than half of the advertisement surface. . 3. Apparatus for providing highway advertising according to claim 1 or 2, characterized in that the deformable parts (2, 9, 9a) consist of a rectangular plate. 3. The apparatus of claim 1 or 2, wherein the deformable portion (13) comprises a shape portion having a shape different from the rectangular shape, and the shape portion is made of a sheet or a plate. Apparatus according to any one of the preceding claims, characterized in that the deformable parts (2, 9, 9a, 13) are parallel to the billboard (1). 6. Apparatus according to any one of the preceding claims, characterized in that the colors of the rectangular deformable sections (2, 9, 9a) are the same or substantially the same as the background color of the billboard (1). . 7. Apparatus according to any one of the preceding claims, wherein the deformable parts (2, 9, 9a, 13) are located at a distance of 1.0-3.0 m from the billboard. 8. The deformable parts (1) according to any one of the preceding claims, wherein the deformable parts (2, 9, 9a, 13) can be changed in distance from the billboard or the position of the deformable parts can be changed in the plane thereof. Highway advertising providing device, characterized in that fixed to the front. 9. The surface of any one of claims 1 to 8, wherein the surfaces of the deformable parts (2, 13) comprise one or more picture or graphic elements, colors, combinations of text, or words or one or more letters, which are arranged in a billboard ( 1) Completing the advertising element on the top, or a highway advertisement providing device characterized in that it has a different characteristic from the advertising element.