WO2001075850A1 - Apparently-animated information display equipment of increased visibility - Google Patents

Apparently-animated information display equipment of increased visibility Download PDF

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Publication number
WO2001075850A1
WO2001075850A1 PCT/HU2001/000036 HU0100036W WO0175850A1 WO 2001075850 A1 WO2001075850 A1 WO 2001075850A1 HU 0100036 W HU0100036 W HU 0100036W WO 0175850 A1 WO0175850 A1 WO 0175850A1
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WO
WIPO (PCT)
Prior art keywords
viewer
visual information
modifying
equipment
information display
Prior art date
Application number
PCT/HU2001/000036
Other languages
French (fr)
Inventor
József MANDZSU, Sr.
Zoltán MANDZSU
József MANDZSU, Jr.
Original Assignee
Mandzsu Jozsef Sr
Mandzsu Zoltan
Mandzsu Jozsef Jr
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Mandzsu Jozsef Sr, Mandzsu Zoltan, Mandzsu Jozsef Jr filed Critical Mandzsu Jozsef Sr
Priority to AU48653/01A priority Critical patent/AU4865301A/en
Publication of WO2001075850A1 publication Critical patent/WO2001075850A1/en

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F15/00—Boards, hoardings, pillars, or like structures for notices, placards, posters, or the like
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G09F19/14—Advertising or display means not otherwise provided for using special optical effects displaying different signs depending upon the view-point of the observer

Definitions

  • the invention is related to improved information display equipment providing apparent motion.
  • Advertising posters, billboards and smaller or bigger advertising surfaces have been used for decades for publishing commercial advertisements. These comprise planar, typically rectangular advertising surfaces which carry pictures, texts and other advertising elements.
  • One implementation of them is the billboard, located, for example, along highways, which is popular due to its being simple, inexpensive, still effective and to its advertising elements being easily variable.
  • the advertising billboard providing apparent motion which is known from the application published under the PCT under WO 98/48401, uses motion as an important element of effect. For this, however, it does not need any motor-driven or any other, actually moving mechanism.
  • the advertising device according to the cited document is equipment for supplying highway advertisement, comprismg an advertising board placed by the side of the road and provided with advertising elements), especially text(s) and/or picture(s), characterised in that in front of the advertising board, in the direction of cars nearing the advertising board on the road, at least one modifying part, freeing and/or covering said advertising elements at least partly, is fixed at a distance of space creating an impression of movement for persons sitting in the cars.
  • the invention disclosed in the cited document is based on the recognition that if the person viewing the advertising board is in motion (e.g. in a vehicle) then, in order of creating apparent motion drawing attention, it is enough to place another board covering, in the view of the person approaching it, the advertising board at least partly, in front of the advertising board at a certain minimum distance of space. In this case, namely, the viewer in motion will perceive the motion of the front board relative to the one behind it which, of course, is just a result of visual fallacy. Though the boards are fixed in relation to each other, the said apparent motion appears to be real for the viewers which draws their attention.
  • the cited document teaches that in order to create the attention-drawing effect the space should necessarily be big enough to create the impression of motion being conspicuous due to its remarkable speed.
  • the size of the space is, for example, preferably 1 metre to 3 metres.
  • the said modifying parts are boards, like the advertising board behind them, the size of the modifying parts possibly dif- fering from that of the basic board (the modifying part is usually smaller than the basic board).
  • the modifying parts and the basic board may not only be rectangular boards but also other shaped boards, suitably made of a sheet or plate.
  • a characteristic property of the equipment according to the cited inven- tion is that in front of the advertising board viewed from the direction of the vehicles nearing the advertising board on the road, modifying part(s), freeing and/or covering advertising element(s) in the advertising board at least partly, is (are) fixed at a distance of space creating an impression of movement for person(s) being in the vehicles.
  • the effect of apparent motion is created by the fact that during the motion of the viewer, in a certain phase of the motion certain advertising elements in the basic advertising board are covered by the modifying part and others are not covered but freed by it, then in a later phase of the motion another part of the advertising board is covered by the modifying part and the whole or a part of the area covered before is freed by it i.e. is made visible by it for the viewer.
  • the primary condition of the operation of the equipment is that the modifying part, in at least a part of the motion process, covers a part of the advertising elements of the basic advertising board from the eye-view of the viewer.
  • the equipment according to the cited invention has a disadvantage, namely that it is a necessary condition of the operation that the picture elements of the part of the advertising board covered by the modifying part are invisible which results in a certain part of the picture elements of the advertising board being, during the viewing process, continuously covered and thus invisible for the viewer.
  • the above mentioned equipment can, more generally, also be realised as apparently-animated information display equipment which, instead of a basic advertising board comprising advertising elements, has a basic information display board for the display of visual information having an information display surface portion containing elements of visual information and modifying parts.
  • the advertising board can be realised as a special embodiment of the equipment. In this sense, the information display surface portion is comprised of the surface part that serves in its full extent to make elements of information in it visible.
  • the equipment can also be used, for example, as a sign-board along traffic routes, also, for example, for security signals, for example in such a manner that the arrows signing the direction of avoiding or the stripes of a crossing point for pedestrians suffer modification suggesting apparent motion in the picture this way also attracting the attention to the possible danger.
  • the above disclosed equipment can effectively be used not only arranged near to highways but also near to other kinds of traffic routes.
  • the general object of our present invention is such apparently-animated equipment for the display of visual information, preferably for providing advertisement, and of increased visibility, that simultaneously provides apparent motion originating from the motion of the viewer and the related attention-drawing effect and also the possible longest visual affecting of the most possible part of the visual information.
  • the primary particular object of our present invention is such apparently-animated equipment for the display of visual information, preferably for providing advertisement, and of increased visibility, that simultaneously provides, with the help of modifying part, the apparent motion originating from the motion of the viewer and the related attention-drawing effect and also that, due to the suitable positioning and carrying out of the modifying part, the entire information display surface portion is visible during the whole viewing process, i.e. the visual information carried by it is, during the whole time of the viewing, visible, receivable for the viewer.
  • the secondary particular object of our present invention is such apparently- animated equipment for the display of visual information, preferably for providing advertisement, and of increased visibility, that simultaneously provides, with the help of modifying part, the apparent motion originating from the motion of the viewer and the related attention-drawing effect and also that the essential elements, pictures, texts of the visual information just separated by the modifying part from the viewer, moreover, preferably the entire information display surface portion are, during a relatively large portion, preferably the whole, of the viewing process, due to the suitable positioning and carrying out of the modifying part, at least recognisa- bly visible, i.e. the visual information carried by them, or at least a certain part of the visual information carried by them, is visible, receivable for the viewer.
  • the equipment simultaneously provides for the moving viewer the apparent motion of the modify- ing part in relation to the basic advertising board, originating from the motion of the viewer and the related attention-drawing effect and also the visibility of the visual information carried by even those advertising elements of the basic advertising board that are just, viewed from the viewer, behind the modifying part, during the entire viewing process and thus a long time information reception.
  • the effect is substantially based on that the modifying part lets the viewer see the elements of visual information (e.g. advertising elements) being in the basic advertising board.
  • the fact that, viewed from the viewer, the modifying part is in front of the basic advertising board and the advertising elements (not being covered) are behind the modifying part means that , viewed from the viewer, the modifying part is nearer to the viewer and the said advertising elements of the basic advertising board are farther, as there is the previously mentioned distance of space between the modifying part and the basic advertising board which just serves for, and is just suitably sized for, creating the impression of a relative movement between the modi- fying part and the advertising elements of the basic advertising board.
  • the known solution cited earlier, is disadvantageous in that there the modifying part covers certain advertising elements of the basic advertising board which elements are, viewed from the viewer, just behind the modifying part and thus just arrive near the modifying part during the motion, thus the visual information carried by them is invisible for a certain period of time.
  • the advantage of the present invention just lies in that the advertising elements of the basic advertising board which elements are, viewed from the viewer, behind the modifying part and thus just arrive near the modifying part during the motion are not covered by the modifying part for even a moment, but the modifying part just seems to be moving in relation to and practically beside them and thus the visibility of the visual information carried by them is assured during the entire viewing period.
  • the modifying part according to the present invention modifies the visual information elements being (viewed from the viewer) behind it but not being (for the viewer) cov- ered by it in a sense that it seems (in the perception of the viewer) to move beside them and in relation to them.
  • the direction of the motion of the viewer and that of the relative motion are in a common plane, thus, for example, for the viewer typically moving in a horizontal plane this relative motion, providing a modifying ef- feet, is also typically horizontal.
  • the essence of our first invention is apparently-animated information display equipment of increased visibility being equipment for the display of advertisement or other visual information, hav- ing, placed along a traffic route, an information display basic board that has an information display surface portion containing elements of visual information such as advertising elements, especially text(s) or/and picture(s) and the equipment having modifying part(s) for the modifying of the elements of visual information to be modified in the information display surface portion of the information display basic board, the modifying parts being, viewed from the direction of the viewer moving on the traffic route in relation to the equipment, in front of the information display basic board with a distance of space creating for the viewer an impression of movement, the equipment, according to the invention, being such that it has at least, one modifying part making the visual information to be modified visible for the viewer during the entire time of the viewing process and carrying visual information, such as picture elements and/or text, integrally related to the visual information to be modified.
  • elements of visual information such as advertising elements, especially text(s) or/and picture(s)
  • the equipment having
  • the distance of space creates the impression of movement which, according to the teachings of the cited known document, means that it is large enough (e.g. several metres) to create a definite impression of movement, the strength of the impression being appropriate for the animational aim set in ac- cordance with the particular contents of visual information, preferably large enough to create a strong apparent animation.
  • the necessary size of the distance of space may also be in connection with the character of the picture elements carried by the basic board and the modifying parts, as a larger distance of space may possibly be necessary for a conspicuous "moving" of a spot of a homogeneous character than in the case of a modifying part supplied with a picture of dense pattern "moving" in relation to a background of a like dense pattern. In certain cases it may happen that for the visual effect to be achieved a definitely slight measure of animation is needed and in this case a small (e.g. several cm) distance of space can be appropri- ate.
  • the modifying part according to our first invention located in a new manner, is a modifying part making the visual information to be modified visible for the viewer during the entire time of the viewing process which means that the modifying part does not cover, for even a moment, any element(s) of visual information to be modified in the information display surface portion of the basic information display board for the viewer in motion on the traffic route in relation to the equipment, but it (contrary to. the earlier known effect of the covering/freeing sequence) only seems to be moving in relation to them, practically be- side them and thus it assures the visibility of the visual information carried by them during the entire viewing period.
  • the new modifying part according to our first invention does, also by itself, carry visual information, e.g. picture elements and/or text, visible for the viewer in a way that the picture elements of the basic board which is behind the modifying part and the picture elements of the modifying part are together mixed, added and they together form the picture or sight that is perceptible for the viewer and making sense in itself (e.g. making up an integral, animated advertising picture), which we briefly define as that the visual information carried by the modifying part is integrally re- lated to the visual information to be modified.
  • the essential visual information, e.g. advertising picture and/or text, being on the modifying part is all the time, directly visible and at the same time the picture elements of the basic board being behind the modifying part and the picture elements of the modifying part to- gether create a movement appearing to take place beside each other.
  • visual information is of course meant to be essential, useful visual information to be displayed which is formed in connection with the given application of the given equipment.
  • the poster surfaces constituting parts of advertising pictures and other, typically changeable, aesthetical elements serving the designed visual effect are to be ranked here, while, for example, the, typically permanent and unintentional, elements of view formed by the surface of the unavoidable elements merely constituting the inherent construction of the equipment are not to be ranked here by themselves.
  • a coloured, permanent frame arranged around an advertising: billboard with an aesthetical purpose may constitute essential visual information, but, for example, the compulsory safety bar of a service ladder is not probable to constitute essential visual information.
  • the modifying part is a board carrying advertising information, preferably a bill or a bill portion.
  • At least one modifying part or basic board considering at least a part of its circumference, is a so-called shaped board having a contour corresponding to the character of the visual information carried by it, such as, for example, a shaped board forming a vehicle or an animal.
  • each modifying part makes the visual information to be modified visible for the viewer in the sense according to the first invention.
  • the equipment in a way that the information display surface portion and the modifying part shall surely not overlap each other in the view taken from the direction of the viewers approaching along the traffic route, e.g. a highway, also considering, that there are higher and lower vehicles and the traffic route can also be inclined.
  • the traffic route e.g. a highway
  • the effect is substantially based on that the modifying part separating the elements of visual information to be modified in the basic advertising board (e.g. advertising elements) from the viewer, i.e. the modifying part being between the eye of the viewer and the given elements of visual information (e.g. advertising elements) being in the basic advertising board, lets the given elements of visual information (e.g. advertising elements) be seen for the viewer in such a way that it lets certain visual features of the elements of visual information (e.g. advertising elements) through itself recognisably while it changes their certain visual features for the viewer.
  • this modifying part modifies the sight of the advertising element to be modified located behind it in such a way that it lets the sight through itself changed.
  • part of the surface carrying advertising elements of the basic advertising board is, at least partly, visible for the viewer in the said modified manner which is seen by the viewer through the modifying part i.e. whose points can be connected with straight lines with the eye of the viewer which straight lines intersect with the modifying part, which, in this case, is described as that the part of the surface is separated from the viewer by the modifying part.
  • the essence of our second invention is apparently-animated information display equipment of increased visibility being equipment for the display of advertisement or other visual information, having, placed along a traffic route, an information display basic board that has an information display surface portion containing elements of visual information such as advertising elements, especially text(s) or/and picture(s) and the equipment having modifying part(s) separating from the viewer the element(s) of visual information to be modified in the information display surface portion of the information display basic board, the modifying parts being, viewed from the direction of the viewer moving on the traffic route in relation to the equipment, in front of the information display basic board with a distance of space creating for the viewer an impression of movement, the equipment, according to the invention, being such that it has at least one modifying part making the visual information to be modified visible altered for the viewer at least partly.
  • the distance of space creates the impression of movement which, in accordance with the teachings of the cited known document, means that it is large enough to create a definite impression of movement, the strength of the impression being appropriate for the animational aim set in accordance with the particular contents of visual information, preferably large enough to create a strong apparent animation, by and considering, that it is the part of the information display surface portion (e.g. the surface carrying advertising elements of the basic advertis- ing board) separated from the viewer by the modifying part that is visible for the viewer in the said modified manner. So the distance of space, appropriately chosen, creates the definite impression of movement by the part of the information display surface portion characterised by the particular kind of modification definitely seeming for the viewer to move or shift.
  • the part of the information display surface portion e.g. the surface carrying advertising elements of the basic advertis- ing board
  • this equipment is different most essentially from the cited equipment known earlier in that the modifying part of the earlier known equipment, just separating from the viewer the advertising elements to be modified being behind it, hides the advertising elements to be modified, but the modifying element of the present equipment according to our second invention, just separating from the viewer the visual information to be modified being behind it, does not hide the visual information to be modified but, instead, letting it altered through itself at least partly, makes it visible altered for the viewer at least partly.
  • the effect of apparent motion is created by the fact that during the motion of the viewer the modifying part makes, in a certain phase of the motion, certain elements of information of the information display surface portion visible with a certain kind of alteration and makes others visible otherwise (e.g.
  • the modifying part separates other areas of the information display surface portion from the viewer and makes them visible altered in the said manner for the viewer and makes the whole or a part of the area, previously made visible thus altered, "free", that is to say, for example, visible unaltered, for the viewer. So it is a primary con- dition of the operation of the equipment according to our second invention that the modifying part, in at least a part of the motion process, shall separate a part of the elements of information of the information display surface portion from the eye of the viewer.
  • the sight-altering effect of the modifying part separating the element(s) of visual information to be modified from the viewer can be very varied, the only re- quirement is that it lets certain elements of the sight transfer, though it does not let the whole sight through unaltered but changes its certain elements for the viewer.
  • the sight, as visual information can in this respect have various elements which actually derive from the qualities, properties or parameters of the picture as a physical object.
  • the elements can be e.g. shape, size, colour, darkness-lightness, contrast, surface gloss or pattern etc..
  • the modifying part being between the picture elements to be modified of the basic board and the viewer, makes the picture elements to be modified visible for the viewer in a way that it changes their colours but it lets their shapes, sizes and other qualities be seen substantially unchanged.
  • This for example, can be realised by utilising a coloured but otherwise clear, transparent, distortion-free plate as modifying part.
  • a similar effect can be achieved with a net- or grid-like modifying part being fine to such an extent (e.g. like a tulle curtain) that it substantially does not hide or alter the shapes and geometrical details of the picture elements being behind it, it merely modifies their colours, lightness, intensity of colour or gloss and thus it differentiates the picture elements being behind it from the others.
  • colour, or even more typically gloss, possible glitter is modified by modifying parts comprising polarising filters.
  • modifying parts comprising polarising filters.
  • the modifying part alters for the viewer the shapes and/or sizes of the visual elements to be modified.
  • a modifying element of this kind such an optical element causing refraction of light can be utilised that suitably changes, distorts the shapes and/or sizes of the picture elements to be modified.
  • the modifying part may comprise, for example, diminishing or magnifying lens or prism.
  • the modifying part may consist of glass but it is more preferably made of transparent plastic e.g. plexi.
  • the modifying part creating the desired light refraction is preferably arranged such that its thickness and therefore its mass and production cost is practically the lowest possible.
  • a modifying part providing an approximately identical optical effect and comprised of segments, preferably of fine structure, arranged neighbouring each other (e.g. concentrically) and causing light refraction of different measures.
  • Fresnel lens can be utilised.
  • the effect of apparent motion of such equipment is similar to the case when an optical lens e.g. magnifying lens is moved over the text read in the newspaper : the part of the text corresponding to the modifying part appears magnified, emphasised and the emphasised portion shifts within the whole text field thereby drawing the attention to the emphasised portion.
  • the modifying part contains magnifying lens i.e. collecting lens it is preferable if the picture elements to be modified are located between the plane of the modifying part and the focus-plane of the modifying part, because this is when the modifying effect is the most advantageous for the remote viewer : the emphasised picture elements appear in upright orientation and magnified for the viewer.
  • the modifying part comprising collecting lens it is preferable if the inflammable elements of the equipment and the surroundings are separated from the collecting lens with a shading and/or are located suitably far from the plane of the focus of the collecting lens in order that the focused energy of the accidental radiation from the sun shall not cause fire hazard.
  • a lens of cylindrical character which lens distorts the sight substantially in one dimension and is free from any singular focus point.
  • the modifying part in addition to letting through the picture elements to be modified of the basic board behind it altered for the viewer at least partly, also by itself carries visual in- formation e.g. picture elements and or text.
  • a modifying part can be made e.g. utilising translucent picture elements brought onto an also transparent or translucent substrate (e.g. onto plastic plate or fabric).
  • the more important visual information e.g. advertising picture and/or text is preferably on the modifying part and is thus all the time directly visible while, however, the picture elements of the basic board behind the modifying part and the picture elements of the modifying part together create apparent motion.
  • the pieces of visual information of the modifying part(s) and the basic board(s) are mixed, added and they together constitute the picture or sight perceptible for the viewer.
  • the different basic boards and modifying parts can, during the viewing process and viewed from the viewer, get behind each other and or they can get out of behind each other, thus widening the possible range of applications.
  • each modifying part makes the visual information to be modified visible for the viewer altered according to the second invention or unaltered.
  • the modifying part is smaller than the basic board.
  • the front modifying part is larger than the basic board being farther.
  • the subjective perception may alter in comparison to the basic case comprised of the big rear basic board and the smaller modifying part which means that the viewer considers the modifying part and the picture, text in it to be the base of reference and to be fixed and perceives the visual element provided by the basic board move in relation to that.
  • the direction of the apparent motion assuming the viewer to move in the same direction e.g.
  • the width of the modifying part and that of the basic board are substantially equal, while their heights can differ even considerably.
  • their horizontal central lines can be at the same level of height or any of them can be above the other.
  • the basic board and/or the modifying part may also have a non-rectangular, specific, shaped contour, moreover, they may even have non-planar surfaces.
  • Several modifying parts and several basic boards can be applied at once.
  • the several modifying parts may be in a common plane or may be in different positions behind each other.
  • the several basic boards may be in a common plane or may be in different positions behind each other.
  • the planes of the basic boards and modifying parts may be parallel among each other or non-parallel.
  • the equipment is preferably located, in relation to the route of traffic, in a way that the equipment closes with the route a suitable angle between the parallel and perpendicular positions and is preferably at a suitable distance from the route in order of the apparent motion being created in its most advantageous form.
  • the tracing of the axis of the route of traffic is preferably such that makes the viewer moving along the route perceive the desired, preferably strong and uni-directional, continuous apparent animation.
  • the equipment is preferably provided with artificial lighting units that provide the necessary illumination of the basic boards and or modifying parts. The illumination appropriately differentiated between the surfaces behind each other may enhance the effect of apparent motion.
  • the equipment can also be realised as a vehicle-supported advertising device in which case it is located along the route of traffic in a way that it is also in motion along it and the other participants of traffic, e.g. the persons overtaking the vehicle carrying the equipment or driving in the opposite direction to it, are provided with an experience of animation during their being in a relative motion in relation to the equipment.
  • Example 1 an example for the first invention :
  • the device constantly assuring the attention-drawing effect of the equipment is an aesthetic frame, constructed according to the invention and enframing the information display surface portion of the advertising billboard, that has such a part, located with a suitable distance of space, creating the impression of movement, relatively to the other parts of the frame and/or to the basic board, which provides its effect with its apparent moving relative to the said other parts.
  • the upper and lower horizontal, patterned, modifying board boarders are placed at about 50 em's in front of the plane of the board frame, also patterned, and below and, respectively, above the lower and, respectively, higher horizontal elements of the board frame, placed, in the view taken from the viewers, quite close to them but free of overlapping with them.
  • the units appearing to move relatively to each other, thus acting as modifying elements and basic boards, i.e. the ' board boarders and the horizontal elements of the board frame preferably have matching and vivid visual surfaces, preferably detailed and variegated e.g. having grid-like or striped patterns and the typical grid size of the pattern characterising the picture elements of the surfaces of the board frame and the modifying board boarders is about 5 to 10 em's.
  • the modifying board boarders are preferably fixed to the lower and upper rows of light sources illuminating the billboard and thus, keeping them hidden from the viewer, can also decrease their harmful effect of dazzle.
  • Example 2 an example for the first invention :
  • an information display basic board that has an information display surface portion, i.e. a bill, containing advertising text.
  • the equipment has a modifying part for the modifying of the advertising text to be modified in the information display surface portion, i.e. the bill, of the information display basic board.
  • the modifying part is, viewed from the direction of the viewer moving on the public road in relation to the equipment, in front of the information display basic board with a 10 metre distance of space creating for the viewer an impression of movement.
  • the modifying part carries a poster portion showing in side view a life-sized car.
  • the modifying part is a shaped board element having a contour corresponding to the contour of the car.
  • the modifying part is placed above the information display surface portion and free, in the view taken from the direction of the viewers, of overlapping with it and placed in a way that it makes the advertising text to be modified visible for the viewers moving on the road during the entire time of the viewing process.
  • the text and the car appearing to pass above it together constitute an integral and whole visual message of advertisement during the motion.
  • Example 3. an example for the first invention :
  • Clearly-animated advertising equipment of increased visibility having, placed along a railway line, parallel with it, an information display basic board that has an information display surface portion containing written advertising informa- tion displayed in one line.
  • the equipment has three modifying parts i.e. boards for the modifying of the advertising text to be modified in the information display surface portion of the information display basic board.
  • the modifying parts also contain advertising text, one line each.
  • the modifying parts are, viewed from the direction of the viewer moving on the railway line in relation to the equipment, in front of the information display basic board, with distances of space creating for the viewer an impression of movement, the distances of space being 1 metre, 2 metres and 3 metres, respectively.
  • the modifying parts and the information display surface portion, ' i.e. line of text
  • the modifying boards make each other and the line of advertising text of the basic board visible for the viewers during the entire time of the viewing process.
  • the four lines of text together constitute an integral and whole advertising picture in a. way that, for the viewer viewing the equipment perpendicu-r larly from the front, the four lines of text appear under each other aligned to the middle, while during approaching and moving away the viewer can see the lines of the modifying parts being in other positions and apparently moving. The speed of this moving of theirs is even and differs for each modifying element.
  • Example 4 an example for the second invention :
  • the second invention is illustrated in detail through an example of an advantageous embodiment of the equipment with the help of Figure 1.
  • the information display basic board according to the invention is a billboard 1 placed along the pub- lie road and substantially in a vertical plane.
  • the whole of the surface of the billboard 1 is covered by a poster 2 which is the information display surface portion.
  • the modifying part 3, of square shape, whose upper edge 4 is under the upper edge 5 of the poster 2, is placed in front of the poster 2, in a plane parallel with that of the poster 2 and at a distance of 150 centimetres from it. Height 6 and width 7 of the modifying part 3 are uniformly 60 centimetres.
  • the modifying part 3 is of transparent plastic and the whole of its surface comprises such concentric light-refracting segments 8 due to which the optical light-refracting effect of the modifying part 3 is identical with that of a collecting lens of a focus distance of 300 centimetres.
  • the modifying part 3 is fixed to the upper edge 5 of the poster 2 by two holding arms 9 : these assure the stable position of the modifying part 3 without essentially hiding the information display surface portion from the viewers.
  • the billboard has a text "MARGARETA" 10 in which the height and width of the letters 11 are about 30 centimetres and the free space between the letters 11 is about 15 centimetres.

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Abstract

Apparently-animated information display equipment of increased visibility being equipment for the display of advertisement or other visual information, having, placed along a traffic route, an information display basic board that has an information display surface portion containing elements of visual information such as advertising elements, especially text(s) or/and picture(s) and the equipment having modifying part(s) for the modifying of the element(s) of visual information to be modified in the information display surface portion of the information display basic board, the modifying parts being, viewed from the direction of the viewer moving on the traffic route in relation to the equipment, in front of the information display basic board with a distance of space creating for the viewer an impression of movement, and the equipment having at least one modifying part making the visual information to be modified visible for the viewer during the entire time of the viewing process and carrying visual information, such as picture elements and/or text, integrally related to the visual information to be modified or at least one modifying part separating from the viewer the element(s) of visual information to be modified in the information display surface portion of the information display basic board and making the visual information to be modified visible altered for the viewer at least partly.

Description

Apparently-animated information display equipment of increased visibility
Technical Field : The invention is related to improved information display equipment providing apparent motion.
Background of the Art :
Advertising posters, billboards and smaller or bigger advertising surfaces have been used for decades for publishing commercial advertisements. These comprise planar, typically rectangular advertising surfaces which carry pictures, texts and other advertising elements. One implementation of them is the billboard, located, for example, along highways, which is popular due to its being simple, inexpensive, still effective and to its advertising elements being easily variable.
It is well known that advertisements producing motion are much more effective than others, because the attention of the viewer is unintentionally drawn to environmental motion.
The advertising billboard providing apparent motion, which is known from the application published under the PCT under WO 98/48401, uses motion as an important element of effect. For this, however, it does not need any motor-driven or any other, actually moving mechanism. The advertising device according to the cited document is equipment for supplying highway advertisement, comprismg an advertising board placed by the side of the road and provided with advertising elements), especially text(s) and/or picture(s), characterised in that in front of the advertising board, in the direction of cars nearing the advertising board on the road, at least one modifying part, freeing and/or covering said advertising elements at least partly, is fixed at a distance of space creating an impression of movement for persons sitting in the cars.
The invention disclosed in the cited document is based on the recognition that if the person viewing the advertising board is in motion (e.g. in a vehicle) then, in order of creating apparent motion drawing attention, it is enough to place another board covering, in the view of the person approaching it, the advertising board at least partly, in front of the advertising board at a certain minimum distance of space. In this case, namely, the viewer in motion will perceive the motion of the front board relative to the one behind it which, of course, is just a result of visual fallacy. Though the boards are fixed in relation to each other, the said apparent motion appears to be real for the viewers which draws their attention. The cited document teaches that in order to create the attention-drawing effect the space should necessarily be big enough to create the impression of motion being conspicuous due to its remarkable speed. The size of the space is, for example, preferably 1 metre to 3 metres.
The cited document discloses that also the said modifying parts are boards, like the advertising board behind them, the size of the modifying parts possibly dif- fering from that of the basic board (the modifying part is usually smaller than the basic board). The modifying parts and the basic board may not only be rectangular boards but also other shaped boards, suitably made of a sheet or plate.
Thus a characteristic property of the equipment according to the cited inven- tion is that in front of the advertising board viewed from the direction of the vehicles nearing the advertising board on the road, modifying part(s), freeing and/or covering advertising element(s) in the advertising board at least partly, is (are) fixed at a distance of space creating an impression of movement for person(s) being in the vehicles. This means that the effect of apparent motion is created by the fact that during the motion of the viewer, in a certain phase of the motion certain advertising elements in the basic advertising board are covered by the modifying part and others are not covered but freed by it, then in a later phase of the motion another part of the advertising board is covered by the modifying part and the whole or a part of the area covered before is freed by it i.e. is made visible by it for the viewer. The primary condition of the operation of the equipment is that the modifying part, in at least a part of the motion process, covers a part of the advertising elements of the basic advertising board from the eye-view of the viewer.
Known implementations of the cited invention utilise that picture elements, covered by the modifying part hence invisible, in consequence of the motion become visible at once (when the modifying part frees them), they suddenly seem to appear in the picture, and this amazing phenomenon enhances the advertising effect.
The equipment according to the cited invention, however, has a disadvantage, namely that it is a necessary condition of the operation that the picture elements of the part of the advertising board covered by the modifying part are invisible which results in a certain part of the picture elements of the advertising board being, during the viewing process, continuously covered and thus invisible for the viewer. This leads to certain picture elements of the advertising board being visible at most in just a part of the viewing process thus for a relatively short period of time, which reduces the amount of visual information deliverable to the viewer during the viewing which, finally, spoils the advertising effect. This is what typically happens, for example, in the embodiment in which the advertised brand name initially cov- ered and later continuously freed by the modifying part is in its full extent only visible at the last moments of the viewing process and for a period of time relatively short in comparison to the full length of the whole viewing process. Disclosure of the Invention :
The above mentioned equipment can, more generally, also be realised as apparently-animated information display equipment which, instead of a basic advertising board comprising advertising elements, has a basic information display board for the display of visual information having an information display surface portion containing elements of visual information and modifying parts. The advertising board can be realised as a special embodiment of the equipment. In this sense, the information display surface portion is comprised of the surface part that serves in its full extent to make elements of information in it visible.
The equipment can also be used, for example, as a sign-board along traffic routes, also, for example, for security signals, for example in such a manner that the arrows signing the direction of avoiding or the stripes of a crossing point for pedestrians suffer modification suggesting apparent motion in the picture this way also attracting the attention to the possible danger. The above disclosed equipment can effectively be used not only arranged near to highways but also near to other kinds of traffic routes.
The general object of our present invention is such apparently-animated equipment for the display of visual information, preferably for providing advertisement, and of increased visibility, that simultaneously provides apparent motion originating from the motion of the viewer and the related attention-drawing effect and also the possible longest visual affecting of the most possible part of the visual information. '
Within this, the primary particular object of our present invention is such apparently-animated equipment for the display of visual information, preferably for providing advertisement, and of increased visibility, that simultaneously provides, with the help of modifying part, the apparent motion originating from the motion of the viewer and the related attention-drawing effect and also that, due to the suitable positioning and carrying out of the modifying part, the entire information display surface portion is visible during the whole viewing process, i.e. the visual information carried by it is, during the whole time of the viewing, visible, receivable for the viewer.
The secondary particular object of our present invention is such apparently- animated equipment for the display of visual information, preferably for providing advertisement, and of increased visibility, that simultaneously provides, with the help of modifying part, the apparent motion originating from the motion of the viewer and the related attention-drawing effect and also that the essential elements, pictures, texts of the visual information just separated by the modifying part from the viewer, moreover, preferably the entire information display surface portion are, during a relatively large portion, preferably the whole, of the viewing process, due to the suitable positioning and carrying out of the modifying part, at least recognisa- bly visible, i.e. the visual information carried by them, or at least a certain part of the visual information carried by them, is visible, receivable for the viewer.
The essence of our general recognition is that our general object can be achieved by improving the known apparently-animated equipment in a way that as a new kind of modifying part a modifying part providing the visibility of the visual information contents of the basic board to a significant measure and, at the same time, still creating the impression of motion is applied.
In connection with our primary particular object we recognised that if such a modifying part is placed in front of the basic advertising board that, in order that the visual information remains visible for the viewer, does not cover for the viewer the advertising elements being, viewed from the viewer, behind it, then the equipment simultaneously provides for the moving viewer the apparent motion of the modify- ing part in relation to the basic advertising board, originating from the motion of the viewer and the related attention-drawing effect and also the visibility of the visual information carried by even those advertising elements of the basic advertising board that are just, viewed from the viewer, behind the modifying part, during the entire viewing process and thus a long time information reception. Thus the effect is substantially based on that the modifying part lets the viewer see the elements of visual information (e.g. advertising elements) being in the basic advertising board. Thus, in this sense, the fact that, viewed from the viewer, the modifying part is in front of the basic advertising board and the advertising elements (not being covered) are behind the modifying part means that , viewed from the viewer, the modifying part is nearer to the viewer and the said advertising elements of the basic advertising board are farther, as there is the previously mentioned distance of space between the modifying part and the basic advertising board which just serves for, and is just suitably sized for, creating the impression of a relative movement between the modi- fying part and the advertising elements of the basic advertising board.
The known solution, cited earlier, is disadvantageous in that there the modifying part covers certain advertising elements of the basic advertising board which elements are, viewed from the viewer, just behind the modifying part and thus just arrive near the modifying part during the motion, thus the visual information carried by them is invisible for a certain period of time. The advantage of the present invention, however, just lies in that the advertising elements of the basic advertising board which elements are, viewed from the viewer, behind the modifying part and thus just arrive near the modifying part during the motion are not covered by the modifying part for even a moment, but the modifying part just seems to be moving in relation to and practically beside them and thus the visibility of the visual information carried by them is assured during the entire viewing period. Thus the modifying part according to the present invention modifies the visual information elements being (viewed from the viewer) behind it but not being (for the viewer) cov- ered by it in a sense that it seems (in the perception of the viewer) to move beside them and in relation to them. The direction of the motion of the viewer and that of the relative motion are in a common plane, thus, for example, for the viewer typically moving in a horizontal plane this relative motion, providing a modifying ef- feet, is also typically horizontal.
Thus the essence of our first invention, concerning our primary particular object, is apparently-animated information display equipment of increased visibility being equipment for the display of advertisement or other visual information, hav- ing, placed along a traffic route, an information display basic board that has an information display surface portion containing elements of visual information such as advertising elements, especially text(s) or/and picture(s) and the equipment having modifying part(s) for the modifying of the elements of visual information to be modified in the information display surface portion of the information display basic board, the modifying parts being, viewed from the direction of the viewer moving on the traffic route in relation to the equipment, in front of the information display basic board with a distance of space creating for the viewer an impression of movement, the equipment, according to the invention, being such that it has at least, one modifying part making the visual information to be modified visible for the viewer during the entire time of the viewing process and carrying visual information, such as picture elements and/or text, integrally related to the visual information to be modified.
Further details of our first invention are discussed hereinafter.
As it was mentioned, the distance of space creates the impression of movement which, according to the teachings of the cited known document, means that it is large enough (e.g. several metres) to create a definite impression of movement, the strength of the impression being appropriate for the animational aim set in ac- cordance with the particular contents of visual information, preferably large enough to create a strong apparent animation. The necessary size of the distance of space may also be in connection with the character of the picture elements carried by the basic board and the modifying parts, as a larger distance of space may possibly be necessary for a conspicuous "moving" of a spot of a homogeneous character than in the case of a modifying part supplied with a picture of dense pattern "moving" in relation to a background of a like dense pattern. In certain cases it may happen that for the visual effect to be achieved a definitely slight measure of animation is needed and in this case a small (e.g. several cm) distance of space can be appropri- ate.
As it was mentioned, the modifying part according to our first invention, located in a new manner, is a modifying part making the visual information to be modified visible for the viewer during the entire time of the viewing process which means that the modifying part does not cover, for even a moment, any element(s) of visual information to be modified in the information display surface portion of the basic information display board for the viewer in motion on the traffic route in relation to the equipment, but it (contrary to. the earlier known effect of the covering/freeing sequence) only seems to be moving in relation to them, practically be- side them and thus it assures the visibility of the visual information carried by them during the entire viewing period.
The new modifying part according to our first invention does, also by itself, carry visual information, e.g. picture elements and/or text, visible for the viewer in a way that the picture elements of the basic board which is behind the modifying part and the picture elements of the modifying part are together mixed, added and they together form the picture or sight that is perceptible for the viewer and making sense in itself (e.g. making up an integral, animated advertising picture), which we briefly define as that the visual information carried by the modifying part is integrally re- lated to the visual information to be modified. This way also the essential visual information, e.g. advertising picture and/or text, being on the modifying part is all the time, directly visible and at the same time the picture elements of the basic board being behind the modifying part and the picture elements of the modifying part to- gether create a movement appearing to take place beside each other.
According to our objects, within the whole description, visual information is of course meant to be essential, useful visual information to be displayed which is formed in connection with the given application of the given equipment. Thus, for example, in the case of an advertising application the poster surfaces constituting parts of advertising pictures and other, typically changeable, aesthetical elements serving the designed visual effect are to be ranked here, while, for example, the, typically permanent and unintentional, elements of view formed by the surface of the unavoidable elements merely constituting the inherent construction of the equipment are not to be ranked here by themselves. Thus, in the respect of the invention, it is not essential visual information that is not an essential constituent of the visual effect composed suitably for the aim of the particular application. In this sense, for example, a coloured, permanent frame arranged around an advertising: billboard with an aesthetical purpose may constitute essential visual information, but, for example, the compulsory safety bar of a service ladder is not probable to constitute essential visual information.
The advantage of the equipment realised this way and in accordance with our primary particular object over the apparently-animated solutions known before is that the elements of view of the basic board are visible around the modifying part during the whole time for the viewer being in motion in relation to it on the traffic route, thus the equipment unites the advantages from the apparent motion with the advantages of the long time visibility of the basic board. In the respect of inexpensiveness it is preferable if the modifying part is a board carrying advertising information, preferably a bill or a bill portion.
In the respect of the stronger effect it is preferable if at least one modifying part or basic board, considering at least a part of its circumference, is a so-called shaped board having a contour corresponding to the character of the visual information carried by it, such as, for example, a shaped board forming a vehicle or an animal.
In the respect of long time visibility (i.e. in that of minimum covering) it is preferable, if each modifying part makes the visual information to be modified visible for the viewer in the sense according to the first invention.
For the sake of safety it is advantageous to arrange the equipment in a way that the information display surface portion and the modifying part shall surely not overlap each other in the view taken from the direction of the viewers approaching along the traffic route, e.g. a highway, also considering, that there are higher and lower vehicles and the traffic route can also be inclined.
Now coming to our second invention, concerning our secondary particular object, we recognised that if such a modifying part is placed in front of the basic advertising board that, though being located between the eye of the viewer and the advertising surface of the basic advertising board, does not cover for the viewer the advertising elements that are, for the viewer, viewed from the viewer, behind it but lets the visual information through itself to such an extent that the essence of the visual information remains, for the viewer, recognisable, while it lets the visual information through itself in such a manner that it changes some feature of the visual information then the equipment simultaneously provides for the moving viewer the apparent motion of the modifying part in relation to the basic advertising board, originating from the motion of the viewer and the related attention-drawing effect and also the visibility of the essential visual information carried by even those advertising elements of the basic advertising board that are just, viewed from the viewer, behind the modifying part, and thus a long time information reception. Thus the effect is substantially based on that the modifying part separating the elements of visual information to be modified in the basic advertising board (e.g. advertising elements) from the viewer, i.e. the modifying part being between the eye of the viewer and the given elements of visual information (e.g. advertising elements) being in the basic advertising board, lets the given elements of visual information (e.g. advertising elements) be seen for the viewer in such a way that it lets certain visual features of the elements of visual information (e.g. advertising elements) through itself recognisably while it changes their certain visual features for the viewer. Thus this modifying part modifies the sight of the advertising element to be modified located behind it in such a way that it lets the sight through itself changed. Thus that part of the surface carrying advertising elements of the basic advertising board is, at least partly, visible for the viewer in the said modified manner which is seen by the viewer through the modifying part i.e. whose points can be connected with straight lines with the eye of the viewer which straight lines intersect with the modifying part, which, in this case, is described as that the part of the surface is separated from the viewer by the modifying part.
Thus the essence of our second invention, concerning our secondary particular object, is apparently-animated information display equipment of increased visibility being equipment for the display of advertisement or other visual information, having, placed along a traffic route, an information display basic board that has an information display surface portion containing elements of visual information such as advertising elements, especially text(s) or/and picture(s) and the equipment having modifying part(s) separating from the viewer the element(s) of visual information to be modified in the information display surface portion of the information display basic board, the modifying parts being, viewed from the direction of the viewer moving on the traffic route in relation to the equipment, in front of the information display basic board with a distance of space creating for the viewer an impression of movement, the equipment, according to the invention, being such that it has at least one modifying part making the visual information to be modified visible altered for the viewer at least partly.
As it was mentioned, the distance of space creates the impression of movement which, in accordance with the teachings of the cited known document, means that it is large enough to create a definite impression of movement, the strength of the impression being appropriate for the animational aim set in accordance with the particular contents of visual information, preferably large enough to create a strong apparent animation, by and considering, that it is the part of the information display surface portion (e.g. the surface carrying advertising elements of the basic advertis- ing board) separated from the viewer by the modifying part that is visible for the viewer in the said modified manner. So the distance of space, appropriately chosen, creates the definite impression of movement by the part of the information display surface portion characterised by the particular kind of modification definitely seeming for the viewer to move or shift.
This means that this equipment is different most essentially from the cited equipment known earlier in that the modifying part of the earlier known equipment, just separating from the viewer the advertising elements to be modified being behind it, hides the advertising elements to be modified, but the modifying element of the present equipment according to our second invention, just separating from the viewer the visual information to be modified being behind it, does not hide the visual information to be modified but, instead, letting it altered through itself at least partly, makes it visible altered for the viewer at least partly. This means that in the case of our second invention the effect of apparent motion is created by the fact that during the motion of the viewer the modifying part makes, in a certain phase of the motion, certain elements of information of the information display surface portion visible with a certain kind of alteration and makes others visible otherwise (e.g. unaltered), and then, in later phases of the motion, the modifying part separates other areas of the information display surface portion from the viewer and makes them visible altered in the said manner for the viewer and makes the whole or a part of the area, previously made visible thus altered, "free", that is to say, for example, visible unaltered, for the viewer. So it is a primary con- dition of the operation of the equipment according to our second invention that the modifying part, in at least a part of the motion process, shall separate a part of the elements of information of the information display surface portion from the eye of the viewer.
The advantage of the equipment realised this way and in accordance with our secondary particular object over the apparently-animated solutions known before is that even the elements of view of the basic board just being separated from the viewer by the modifying part carried out in the new way are, though altered but rec-, • ognisably, receivable for the viewer being in motion in relation to the equipment on the traffic route, thus the equipment unites the advantages from the apparent motion with the advantages of the long time visibility of the basic board.
The sight-altering effect of the modifying part separating the element(s) of visual information to be modified from the viewer can be very varied, the only re- quirement is that it lets certain elements of the sight transfer, though it does not let the whole sight through unaltered but changes its certain elements for the viewer. The sight, as visual information, can in this respect have various elements which actually derive from the qualities, properties or parameters of the picture as a physical object. The elements can be e.g. shape, size, colour, darkness-lightness, contrast, surface gloss or pattern etc.. Thus, for example, there can be such an application in which the modifying part, being between the picture elements to be modified of the basic board and the viewer, makes the picture elements to be modified visible for the viewer in a way that it changes their colours but it lets their shapes, sizes and other qualities be seen substantially unchanged. This, for example, can be realised by utilising a coloured but otherwise clear, transparent, distortion-free plate as modifying part. A similar effect can be achieved with a net- or grid-like modifying part being fine to such an extent (e.g. like a tulle curtain) that it substantially does not hide or alter the shapes and geometrical details of the picture elements being behind it, it merely modifies their colours, lightness, intensity of colour or gloss and thus it differentiates the picture elements being behind it from the others. Similarly, colour, or even more typically gloss, possible glitter is modified by modifying parts comprising polarising filters. In all ofthese cases the apparent motion appears in that the discoloured spot corresponding to the modifying part seems to wander over the ba- sic board because of the moving of the viewer.
In the case of another possible way of realisation the modifying part alters for the viewer the shapes and/or sizes of the visual elements to be modified. As a modifying element of this kind such an optical element causing refraction of light can be utilised that suitably changes, distorts the shapes and/or sizes of the picture elements to be modified. The modifying part may comprise, for example, diminishing or magnifying lens or prism. In this case the modifying part may consist of glass but it is more preferably made of transparent plastic e.g. plexi. The modifying part creating the desired light refraction is preferably arranged such that its thickness and therefore its mass and production cost is practically the lowest possible. This can be assured, for example, by utilising, instead of one thick optical lens, a modifying part providing an approximately identical optical effect and comprised of segments, preferably of fine structure, arranged neighbouring each other (e.g. concentrically) and causing light refraction of different measures. Fresnel lens can be utilised. The effect of apparent motion of such equipment is similar to the case when an optical lens e.g. magnifying lens is moved over the text read in the newspaper : the part of the text corresponding to the modifying part appears magnified, emphasised and the emphasised portion shifts within the whole text field thereby drawing the attention to the emphasised portion.
In the case when the modifying part contains magnifying lens i.e. collecting lens it is preferable if the picture elements to be modified are located between the plane of the modifying part and the focus-plane of the modifying part, because this is when the modifying effect is the most advantageous for the remote viewer : the emphasised picture elements appear in upright orientation and magnified for the viewer. In the case of the modifying part comprising collecting lens it is preferable if the inflammable elements of the equipment and the surroundings are separated from the collecting lens with a shading and/or are located suitably far from the plane of the focus of the collecting lens in order that the focused energy of the accidental radiation from the sun shall not cause fire hazard.
In the respect of avoiding fire hazard it can be preferable if a lens of cylindrical character is utilised which lens distorts the sight substantially in one dimension and is free from any singular focus point.
In the case of a possible embodiment of our second invention the modifying part, in addition to letting through the picture elements to be modified of the basic board behind it altered for the viewer at least partly, also by itself carries visual in- formation e.g. picture elements and or text. Such a modifying part can be made e.g. utilising translucent picture elements brought onto an also transparent or translucent substrate (e.g. onto plastic plate or fabric). In such a case the more important visual information e.g. advertising picture and/or text is preferably on the modifying part and is thus all the time directly visible while, however, the picture elements of the basic board behind the modifying part and the picture elements of the modifying part together create apparent motion. At this time the pieces of visual information of the modifying part(s) and the basic board(s) are mixed, added and they together constitute the picture or sight perceptible for the viewer.
The different basic boards and modifying parts can, during the viewing process and viewed from the viewer, get behind each other and or they can get out of behind each other, thus widening the possible range of applications.
In the respect of long time visibility (i.e. in that of minimum covering) it is preferable, if each modifying part makes the visual information to be modified visible for the viewer altered according to the second invention or unaltered.
Considerations, related to our first invention as well as to our second inven- tion, are discussed hereinafter.
In the "basic case" originating from the known solution cited earlier the modifying part is smaller than the basic board. Such an embodimentis .also possible in which the front modifying part is larger than the basic board being farther. In such cases the subjective perception may alter in comparison to the basic case comprised of the big rear basic board and the smaller modifying part which means that the viewer considers the modifying part and the picture, text in it to be the base of reference and to be fixed and perceives the visual element provided by the basic board move in relation to that. In such a case the direction of the apparent motion (assuming the viewer to move in the same direction e.g. right to left relative to the equipment and approaching it) is the opposite of the direction of the apparent motion perceived in the said basic case as the roles of the bigger "basic picture" and the smaller "modifying effect" are swapped between the modifying part and the basic board. Thus, through the appropriate arranging of the equipment, an apparent mo- tion making an impression of moving either left to right or right to left can, as required, be created at a given direction of traffic. In reality, the apparent movement is always that of two surface parts in relation to each other.
In the respect of the simplicity of constructing an advertising picture it is preferable if the width of the modifying part and that of the basic board are substantially equal, while their heights can differ even considerably. In this case, their horizontal central lines can be at the same level of height or any of them can be above the other.
The basic board and/or the modifying part may also have a non-rectangular, specific, shaped contour, moreover, they may even have non-planar surfaces. Several modifying parts and several basic boards can be applied at once. The several modifying parts may be in a common plane or may be in different positions behind each other. Also the several basic boards may be in a common plane or may be in different positions behind each other. The planes of the basic boards and modifying parts may be parallel among each other or non-parallel.
If the distances of space between the plane of the modifying part and the dif- ferent picture elements behind it are not uniform, apparent motions of various speeds can simultaneously be created during a single viewing process.
The equipment is preferably located, in relation to the route of traffic, in a way that the equipment closes with the route a suitable angle between the parallel and perpendicular positions and is preferably at a suitable distance from the route in order of the apparent motion being created in its most advantageous form. The tracing of the axis of the route of traffic is preferably such that makes the viewer moving along the route perceive the desired, preferably strong and uni-directional, continuous apparent animation. The equipment is preferably provided with artificial lighting units that provide the necessary illumination of the basic boards and or modifying parts. The illumination appropriately differentiated between the surfaces behind each other may enhance the effect of apparent motion.
The equipment can also be realised as a vehicle-supported advertising device in which case it is located along the route of traffic in a way that it is also in motion along it and the other participants of traffic, e.g. the persons overtaking the vehicle carrying the equipment or driving in the opposite direction to it, are provided with an experience of animation during their being in a relative motion in relation to the equipment.
Examples
Example 1., an example for the first invention :
The device constantly assuring the attention-drawing effect of the equipment is an aesthetic frame, constructed according to the invention and enframing the information display surface portion of the advertising billboard, that has such a part, located with a suitable distance of space, creating the impression of movement, relatively to the other parts of the frame and/or to the basic board, which provides its effect with its apparent moving relative to the said other parts. The upper and lower horizontal, patterned, modifying board boarders are placed at about 50 em's in front of the plane of the board frame, also patterned, and below and, respectively, above the lower and, respectively, higher horizontal elements of the board frame, placed, in the view taken from the viewers, quite close to them but free of overlapping with them. This arrangement produces a strong effect of animation along the upper and lower horizontal elements of the board frame for the participants of the traffic which draws their attention. In this case the units appearing to move relatively to each other, thus acting as modifying elements and basic boards, i.e. the' board boarders and the horizontal elements of the board frame preferably have matching and vivid visual surfaces, preferably detailed and variegated e.g. having grid-like or striped patterns and the typical grid size of the pattern characterising the picture elements of the surfaces of the board frame and the modifying board boarders is about 5 to 10 em's. The modifying board boarders are preferably fixed to the lower and upper rows of light sources illuminating the billboard and thus, keeping them hidden from the viewer, can also decrease their harmful effect of dazzle.
Example 2., an example for the first invention :
Apparently-animated advertising equipment of increased visibility having, placed along a public road, closing with its axis an angle of about 45 degrees, an information display basic board that has an information display surface portion, i.e. a bill, containing advertising text. The equipment has a modifying part for the modifying of the advertising text to be modified in the information display surface portion, i.e. the bill, of the information display basic board. The modifying part is, viewed from the direction of the viewer moving on the public road in relation to the equipment, in front of the information display basic board with a 10 metre distance of space creating for the viewer an impression of movement. The modifying part carries a poster portion showing in side view a life-sized car. The modifying part is a shaped board element having a contour corresponding to the contour of the car. The modifying part is placed above the information display surface portion and free, in the view taken from the direction of the viewers, of overlapping with it and placed in a way that it makes the advertising text to be modified visible for the viewers moving on the road during the entire time of the viewing process. The text and the car appearing to pass above it together constitute an integral and whole visual message of advertisement during the motion. Example 3., an example for the first invention :
Apparently-animated advertising equipment of increased visibility having, placed along a railway line, parallel with it, an information display basic board that has an information display surface portion containing written advertising informa- tion displayed in one line. The equipment has three modifying parts i.e. boards for the modifying of the advertising text to be modified in the information display surface portion of the information display basic board. The modifying parts also contain advertising text, one line each. The modifying parts are, viewed from the direction of the viewer moving on the railway line in relation to the equipment, in front of the information display basic board, with distances of space creating for the viewer an impression of movement, the distances of space being 1 metre, 2 metres and 3 metres, respectively. In the view taken from the passengers on the railway line the modifying parts and the information display surface portion,' i.e. line of text, do not overlap each other but there are, in this view, distances of about 40 centimetres between them. Thus the modifying boards make each other and the line of advertising text of the basic board visible for the viewers during the entire time of the viewing process. The four lines of text together constitute an integral and whole advertising picture in a. way that, for the viewer viewing the equipment perpendicu-r larly from the front, the four lines of text appear under each other aligned to the middle, while during approaching and moving away the viewer can see the lines of the modifying parts being in other positions and apparently moving. The speed of this moving of theirs is even and differs for each modifying element. Hence the viewer, be sitting in the train either facing forward or facing backward relative to the course, will uniformly be provided with the animational experience that the dis- ordered lines get symmetrically ordered, they construct a message and finally "creep" apart again in a similar way. Example 4., an example for the second invention :
The second invention is illustrated in detail through an example of an advantageous embodiment of the equipment with the help of Figure 1. The information display basic board according to the invention is a billboard 1 placed along the pub- lie road and substantially in a vertical plane. The whole of the surface of the billboard 1 is covered by a poster 2 which is the information display surface portion. The modifying part 3, of square shape, whose upper edge 4 is under the upper edge 5 of the poster 2, is placed in front of the poster 2, in a plane parallel with that of the poster 2 and at a distance of 150 centimetres from it. Height 6 and width 7 of the modifying part 3 are uniformly 60 centimetres. The modifying part 3 is of transparent plastic and the whole of its surface comprises such concentric light-refracting segments 8 due to which the optical light-refracting effect of the modifying part 3 is identical with that of a collecting lens of a focus distance of 300 centimetres. The modifying part 3 is fixed to the upper edge 5 of the poster 2 by two holding arms 9 : these assure the stable position of the modifying part 3 without essentially hiding the information display surface portion from the viewers. In the level of height of the middle of the modifying part 3 the billboard has a text "MARGARETA" 10 in which the height and width of the letters 11 are about 30 centimetres and the free space between the letters 11 is about 15 centimetres. The viewer driving a car on the public road and approaching to the equipment can see a certain section of the text "MARGARETA" 10 of the equipment being on his right, namely the modified letter 12, in the case of this example just the letter "R", through the modifying part 3 and because of its modifying effect he perceives the modified letter 12 to be bigger than the other letters 11. During the motion of the viewer always newer and newer letters of the text 10 get modified, i.e. get magnified, which creates an apparent motion having a direction 13 pointing to the right in the field of view which thus attracts the attention of the viewer thus enhancing the effect of the advertisement.

Claims

Claims
1. Apparently-animated information display equipment of increased visibility being equipment for the display of advertisement or other visual information, having, placed along a traffic route, an information display basic board that has an information display surface portion containing elements of visual information such as advertising elements, especially text(s) or/and picture(s) and the equipment having modifying part(s) for the modifying of the element(s) of visual information to be modified in the information display surface portion of the information display basic board, the modifying parts being, viewed from the direction of the viewer moving on the traffic route in relation to the equipment, in front of the information display basic board with a distance of space creating for the viewer an impression of movement, characterised in that it has at least one modifying part making the visual in- formation to be modified visible for the viewer during the entire time of the viewing process and carrying visual information, such as picture elements and/or text, integrally related to the visual information to be modified.
2. Equipment according to claim 1., characterised in that each of its modifying parts is a modifying part making the visual information to be modified visible for the viewer during the entire time of the viewing process and carrying visual information, such as picture elements and/or text, integrally related to the visual information to be modified.
3. Equipment according to any one of claims 1-2., characterised in that its modifying part(s) is (are) non-transparent board(s).
4. Equipment according to any one of claims 1-3., characterised in that its modifying part(s) is (are) at least partly comprised of shaped element(s).
5. Apparently-animated information display equipment of increased visibility being equipment for the display of advertisement or other visual information, having, placed along a traffic route, an information display basic board that has an informa- tion display surface portion containing elements of visual information such as advertising elements, especially text(s) or/and picture(s) and the equipment having modifying part(s) separating from the viewer the element(s) of visual information to be modified in the information display surface portion of the information display basic board, the modifying parts being, viewed from the direction of the viewer moving on the traffic route in relation to the equipment, in front of the information display basic board with a distance of space creating for the viewer an impression of movement, characterised in that it has at least one modifying part making the visual information to be modified visible altered for the viewer at least partly.
6. Equipment according to claim 5., characterised in that it has at least one modifying part making the visual information to be modified visible altered in its colour and/or intensity of colour for the viewer.
7. Equipment according to any one of claims 5-6., characterised in that it has at least one modifying part making the visual information to be modified visible altered in its shape and/or size for the viewer.
8. Equipment according to any one of claims 5-7., characterised in that it has at least one modifying part comprising optical element causing refraction of light.
9. Equipment according to any one of claims 5-8., characterised in that it has at least one modifying part making the visual information to be modified visible altered for the viewer and carrying visual information, preferably picture elements and/or text.
10. Equipment according to any one of claims 5-9., characterised in that each of its modifying parts is a modifying part making the visual information to be modified visible altered or unaltered for the viewer.
11. Equipment according to any one of claims 1-10., characterised in that it is formed as equipment for advertising purposes, comprising a bill.
PCT/HU2001/000036 2000-04-03 2001-04-02 Apparently-animated information display equipment of increased visibility WO2001075850A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU48653/01A AU4865301A (en) 2000-04-03 2001-04-02 Apparently-animated information display equipment of increased visibility

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Application Number Priority Date Filing Date Title
HUP0001368 2000-04-03
HU0001368A HUP0001368A2 (en) 2000-04-03 2000-04-03 Information board

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Cited By (1)

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Publication number Priority date Publication date Assignee Title
ES2602167A1 (en) * 2015-07-31 2017-02-17 Universidad De Alicante Kinetic signaling system by stimulation of the lateral geniculate nucleus (Machine-translation by Google Translate, not legally binding)

Citations (6)

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Publication number Priority date Publication date Assignee Title
US4271620A (en) * 1979-05-29 1981-06-09 Robert K. Vicino Animated three-dimensional inflatable displays
US4483087A (en) * 1982-01-06 1984-11-20 Glavna Directsia Pri Tvorcheski Fond Na Sayuza Na Bulgarskite Hudojnitsi (Sbh) Display with changeable image and method of its production
GB2181287A (en) * 1985-09-30 1987-04-15 Robert Patrick Rose Outdoor advertising hoarding
DE29611625U1 (en) * 1996-07-04 1996-09-05 Weigang, Bernd, 85649 Brunnthal Illuminated advertising display in which light effects are generated by the viewer's own movement
WO1998048401A1 (en) * 1995-11-01 1998-10-29 Gotzy Andras Equipment for supplying highway advertising
WO2001001380A1 (en) * 1999-06-23 2001-01-04 Mandzsu Jozsef Sr Information display device

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4271620A (en) * 1979-05-29 1981-06-09 Robert K. Vicino Animated three-dimensional inflatable displays
US4483087A (en) * 1982-01-06 1984-11-20 Glavna Directsia Pri Tvorcheski Fond Na Sayuza Na Bulgarskite Hudojnitsi (Sbh) Display with changeable image and method of its production
GB2181287A (en) * 1985-09-30 1987-04-15 Robert Patrick Rose Outdoor advertising hoarding
WO1998048401A1 (en) * 1995-11-01 1998-10-29 Gotzy Andras Equipment for supplying highway advertising
DE29611625U1 (en) * 1996-07-04 1996-09-05 Weigang, Bernd, 85649 Brunnthal Illuminated advertising display in which light effects are generated by the viewer's own movement
WO2001001380A1 (en) * 1999-06-23 2001-01-04 Mandzsu Jozsef Sr Information display device

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
ES2602167A1 (en) * 2015-07-31 2017-02-17 Universidad De Alicante Kinetic signaling system by stimulation of the lateral geniculate nucleus (Machine-translation by Google Translate, not legally binding)

Also Published As

Publication number Publication date
HU0001368D0 (en) 2000-06-28
AU4865301A (en) 2001-10-15
HUP0001368A2 (en) 2001-11-28

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