RU2534430C2 - Method for real time authentication of commodities, monitoring distribution, selling commodities and stimulating purchase of commodities - Google Patents

Abstract

FIELD: physics, signalling.

SUBSTANCE: invention relates to means of authenticating a commodity in real time. In the method, an identification code is generated in the form of two associated unique character-digital codes in barcode format, a second label with a second unique character-digital code in barcode format and a character-digital code entry is arranged such that access to said label is provided after selling the commodity. The commodity is authenticated by successively comparing the unique character-digital codes on the commodity labels and the unique character-digital codes registered in a database of authentic commodities.

EFFECT: high reliability of authenticating a commodity in real time.

8 cl

Description

The invention relates to information technology for verifying the originality of goods (verification) in real time using coding technologies for goods, as well as organizing the control of the distribution, sale and purchase of goods and can be used to limit the production and distribution of counterfeit and counterfeit goods.

A known method of commercial transactions is that the buyer through the terminal, for example a mobile phone, transmits information about the purchase, including but not limited to, such as seller ID, amount paid, password for server authentication, and receives certification in the form of QR certification keys , the result of which can be demonstrated as 2-D barcodes on the screen of a mobile phone, based on the results of authentication, a credit issue is resolved. The store terminal reads and transmits through the reader not only the displayed code, but also the manufacturer’s serial number and phone number to the mobile phone, like barcodes on the authentication server. The authentication server confirms whether or not the codes and the validity of the serial number (International Application No. WO 0208981, IPC G06Q 20/00; G06Q 30/00, publ. 2002-01-31).

The disadvantages of this method are:

- a high probability of falsification by, for example, creating a site similar to the original site, and indicating on the packaging and / or on the counterfeit product label next to the code of the false phone number and site name;

- the inability to unambiguously record the fact of the sale of goods, since information about several requests for the authenticity of the goods does not mean that the goods were purchased, and therefore, the code can be copied for several falsified goods.

A known method of controlling the authenticity of goods, which consists in the fact that for a batch of goods the manufacturer generates an array of original identification codes in the form of twelve-digit random numbers, which are transmitted to an interactive database, access to which is organized on the website. For each item of goods from this batch, namely, on the packaging of the product and / or on the label, one of the received original identification codes is applied, and also indicate next to the code the phone number and the name of the site containing the database. Information about the product on which the corresponding original identification code is applied is entered into an interactive database. Checking the originality of the goods is carried out by checking the coincidence of the code on the product and the code in the database upon receipt of a request from the buyer in the form of SMS messages, phone calls to the CALL center or a request on the system’s website via the Internet. If the code on the product matches the code registered in the database, the product is identified as genuine. If the database previously received requests with the same code, the buyer will receive a notification of the fact of verification. If the code is not registered in the database, the product is identified as counterfeit. (The system of authenticity control of goods “Original” CJSC “Original”, www.original.su).

The disadvantages of this method are:

- a high probability of falsification by, for example, creating a site similar to the original site and indicating on the packaging and / or on the label of the counterfeit product next to the code of the false phone number and site name;

- the inability to unambiguously record the fact of the sale of goods, since information about several requests for the authenticity of the goods does not mean that the goods were purchased, and therefore, the code can be copied for several falsified goods.

- entering the code at the request is carried out in manual mode, therefore, errors are possible, for entering and sending SMS a lot of time is required in relation to the time of purchase.

- limited possibilities of using the method for mass sales in the case of using the services of CALL-center operators to verify the authenticity of goods.

Closest to the proposed invention is a method of checking the originality of goods proposed by ALK Beijing Limited ().

Two numeric identification codes are applied to the product or to the packaging of the product, one of which is coated with a protective layer. Identification codes are stored in a database. Next to the codes indicate the phone number and site name, where you can check the originality of the goods by checking the coincidence of the code on the product and in the database. The open code is duplicated with a QR code, which allows you to enter a numerical code, for example, into a smartphone by scanning and send an SMS request to the code database on the phone number indicated next to or send a request to the organization’s website. If you receive a positive response and purchase the product, you can remove the protective layer from the second numerical code and additionally check the correctness of this code in the organization’s database.

A disadvantage of the known method, as well as the previous one, is the way of access to the database of the original codes - using the phone numbers and site names indicated on the label for checking. In this case, the system is easy to falsify, i.e. create your own site, similar to the original site, and on the product label indicate this site name and your phone number for SMS. This is confirmed by the presence on the market of fake goods with tags so falsified.

The technical problem, the solution of which the claimed invention is directed, is to increase the reliability of authentication of goods; providing real-time verification, ensuring effective control of the distribution, sale and purchase of goods, as well as stimulating the purchase of goods.

The stated technical problem is solved by the fact that in the method of determining the authenticity of the goods, which consists in assigning two unique identification codes to each unit of goods, forming a database of original goods containing unique identification codes of the goods, verifying the authenticity of the goods by comparing the unique identification codes applied to each unit of goods or its packaging, and the corresponding unique identification codes of the goods contained in the database of original goods, agree about the proposed invention, for each unit of goods generate two unique identification codes in the form of two associated unique alphanumeric codes; the first label with the first unique alphanumeric code is placed on the outside of the product or its packaging in the barcode format and the corresponding alphanumeric code entry, the second label with the second unique alphanumeric code in the barcode format and the corresponding alphanumeric code is placed in this way that access to this label is ensured after the sale of the goods, the authenticity of the goods is verified sequentially in two stages by comparing the unique alphanumeric codes on the product labels and unique symbol-digital codes registered in the database of original goods, while at the first stage, in the process of selecting the goods, the first unique alphanumeric code of the first label is placed on the product or packaging of the goods, and they send a request to the database of original goods through communication channels, a request is registered in the database of original goods, the received first unique alphanumeric code of the goods and the first unique alphanumeric code registered in the database of original goods are compared, p the buyer is sent a message about the registration of the goods in the database, confirming the authenticity of the goods or a notification about the lack of registration of the goods in the database of the original goods or a notification of the registered deed of sale of the goods, on the basis of which the goods are considered counterfeit or falsified, in the second stage after the purchase of goods read the second a unique alphanumeric code of the second mark, access to which is provided only after purchasing the goods, send a request to the database via communication channels of original goods, register the request in the database of original goods, compare the received second unique alphanumeric code of the goods and the second unique alphanumeric code registered in the database of original goods, register the sales certificate in the database of original goods by writing the first unique a character-digital code of the buyer's identification number, information about the date and time of sale of the goods, a message is sent to the buyer about the registration of the goods in the database, by confirming its authenticity, or a notice of the absence of registration or a notice of a registered act of sale of the goods, on the basis of which the goods are considered counterfeit.

The inventive method is characterized by the following additional significant features:

- to read the unique alphanumeric codes of the goods and generate queries, software is used that contains the unique IP address of the database of original goods and a telephone number for SMS messages to the database of original goods and configured to automatically scan unique alphanumeric codes recorded in barcode, automatic sending to the unique IP address of the database of original goods requests or SMS messages to the specified phone number, and providing obtaining information about the authenticity of the goods.

- unique alphanumeric codes are generated in the database of original goods for each unit of goods and recorded on labels in the form of a barcode and the corresponding alphanumeric code.

- each of the unique alphanumeric codes of the goods includes at least the identification number of the manufacturer or his representative included in the database of original goods, the identification number of the type of goods of this manufacturer; identification number of the production and / or trade batch of goods; unit number of a product in a batch; type of label, code key in the form of a random sequence of characters, while the unique alphanumeric codes of each product differ from each other by at least a random number field and a label number.

- the second label with a unique alphanumeric code, available after the sale of the goods, is placed hidden under the protective layer on the product or inside the product packaging.

form a database of buyers, each buyer is assigned an identification number and account for crediting bonus points.

- when purchasing goods in the database of buyers by the identification number of the buyer, an entry is made about the registration of the act of purchasing the goods.

- after the sale of the goods, information on the buyer's identification number is entered into the information field of the second unique alphanumeric code contained in the original goods database;

- to stimulate the purchase of goods upon the fact of registration in the customer database of the act of purchasing the goods, the customer’s account in the customer’s database accrues bonus points that provide the buyer with the opportunity to receive discounts and his participation in lotteries and promotions.

The technical result, the achievement of which is ensured by the implementation of the entire claimed combination of essential features, is to increase the reliability and reliability of determining the authenticity of the goods.

The inventive method is as follows. To determine the authenticity of goods in real time, to control the distribution, sale of goods and to stimulate the purchase of goods, a universal goods verification system (USVT) is preliminarily created, which includes a database of original goods (BDOT), a database of buyers (BDP), and software designed for manufacturer of original products, and software designed for buyers of original products.

An original product means a product registered in BDOT with the assignment of two unique alphanumeric codes to it, manufactured by a manufacturer registered in BDOT and having two genuine tags of the goods verification system (USVT) containing unique alphanumeric codes of the goods.

A label is a label applied to a product or its packaging containing a unique symbol-digital code in barcode format and in a symbol-digital record format, corresponding to the unique symbol-digital code of the goods in the BDOT and other information necessary to verify the originality of the goods.

The database of original goods (BDOT) means a set of data organized in accordance with certain rules and maintained in the computer's memory, including information about manufacturers and products of the manufacturer, two unique identification codes corresponding to each unit of goods registered in the BDOT, information about the sale of goods etc., characterizing the current state of each unit of goods, systematized in such a way that these data can be found and processed using a computer. Filling BDOT is carried out by manufacturers in the process of registration of manufactured goods, their description, the generation of unique identification codes, etc.

A customer database (BJP) is understood to be a body of data organized in accordance with certain rules and maintained in the computer's memory, including information about customers registered in the BJP, information about purchases made by these customers using USVT, customer accounts to accrue points for purchases made etc., characterizing the current state of information about each customer, systematized in such a way that these data can be found and processed using computers for meet the information needs of users. Filling the BJP in the section on customer information is carried out by the customers independently using the Web-interface of the USVT. Filling the BJP in other sections is carried out automatically in the process of receiving and processing requests from buyers, which the buyer sends during the selection and purchase of goods.

Software for the manufacturer (POPR) refers to software configured to generate graphic images of labels in the form of a barcode and the corresponding alphanumeric code, to write on the labels other information necessary to perform product verification (instructions, etc.), and also carrying out the following actions:

- manufacturer's interaction with BDOT,

- collection and analysis of information from BDOT on sales of producer goods,

- collection and analysis of information from the BDOT about the buyers of the manufacturer’s goods to accrue bonus points, providing the opportunity for the buyer to receive discounts and for organizing his participation in lotteries and promotions,

- collection and analysis of information from BDOT on the appearance in the trading network of counterfeit and counterfeit goods under the guise of original goods of the manufacturer.

Under Buyer Software (POP)

It refers to the software that the buyer is supplied with on the USVT website in the process of self-registration with the BJP. POP is installed in the reader of the buyer, for example, in the individual communicator of the buyer (smartphone, tablet, etc.). Software for customers is configured to perform the following actions:

- automated scanning of barcodes containing unique alphanumeric codes and placed on the product or its packaging in the form of labels,

- automatic decoding of barcodes into alphanumeric codes,

- automatic sending of a request via communication channels to the BDOT for checking the conformity of the symbol-digital code read on the label and the unique identification code stored in the BDOT,

- obtaining verification results, their interpretation and visualization on the screen of the reader.

A request to the BDOT is an information message sent via Internet or cellular telephone channels and containing at least the customer’s identification number in the BDP and the code received when decoding the barcode on the USVT label of this checked item. The message is automatically sent to the BDOT IP address or in the format of SMS messages to the BDOT phone number, which are recorded in the customer’s software.

A collective use terminal (TCH) means a terminal for checking the originality of goods with USVT tags installed on the trading floor for use by customers who do not have individual communicators. The TCH software performs the same functions as the customer software. At the same time, the buyer enters into the terminal the customer identification number (SIP) using the terminal keyboard or by scanning the customer’s card containing the SIP, which the customer can receive when registering with the BDP.

In the process of registration and description of each unit of goods in the BDOT, the manufacturer initiates for each unit of product generation of two unique identification codes in the form of associated unique alphanumeric codes. The file with the received array of unique identification codes is transmitted to the manufacturer via secure Internet channels. The manufacturer, using the software for the manufacturer, forms a graphic image of the USVT tags containing a code corresponding to the unique identification code of the goods in the BDOT, digital-symbolic information corresponding to this unique identification code, and other information necessary to verify the originality of the goods (instructions, etc.). P.). For each item of goods, the manufacturer puts two tags: open, available to the buyer for reading and sending a request to the BDOT before purchasing the goods, and hidden, available to the buyer for reading and sending a request to the BDOT after buying the goods. The place of marking the goods or the packaging of the goods and the method of applying the labels (sticker, print, engraving, etc.) are determined by the manufacturer independently.

Each of the two unique identification codes includes at least:

- identification number of the manufacturer (or his representative) in the database of original goods (BDOT)

- identification number of the type of goods of this manufacturer;

- identification number of the production and / or trade lot of goods;

- unit number of goods in a batch;

- type of label (No. 1 - open, No. 2 - hidden);

- a code key in the form of a random sequence of characters and / or numbers.

The manufacturer’s identification number in the BDOT corresponds to the information field in which the manufacturer writes information about the manufacturer of the goods available to the buyer in the volume and format that the manufacturer defines.

The identification number of the type of goods in the BDOT corresponds to the information field in which the manufacturer writes information available for the buyer about this type of goods in the volume and format that the manufacturer determines.

The identification number of the production and / or trade batch of goods in the BDOT corresponds to the information field in which the manufacturer records information available for the buyer about this batch of goods in the volume and format that the manufacturer determines.

The unit number of a product in a batch in BDOT corresponds to:

- an information field in which the manufacturer records information available to the buyer about the given unit of goods in the volume and format that the manufacturer determines,

- an information field in which received requests for verification of unique identification codes of goods are registered,

- an information field in which the identification numbers of buyers who send a request for verification are recorded,

- an information field in which the fact of sale of goods is recorded.

The alphanumeric codes of each unit of goods differ from each other, at least, by a random number field and a tag number.

Unique alphanumeric codes are generated in the database of original goods for each item and recorded on labels as a barcode and the corresponding alphanumeric code.

The first label with a unique character-code number is placed on the outside of the product or its packaging. The second label with a unique alphanumeric code is placed inside the package or under the protective layer. The second label becomes available only after the sale / purchase of the goods at the opening of the package or the destruction of the protective layer.

The place of marking the goods or the packaging of the goods and the method of applying the labels (sticker, print, engraving, etc.) are determined by the manufacturer independently.

The authenticity of the goods is checked sequentially in two stages by comparing the unique alphanumeric codes of the goods recorded on the labels as a barcode and the unique alphanumeric codes registered in the database of original goods.

At the first stage, the code of the first label is placed, placed on the product or on the packaging of the goods, and through communication channels send a request to the database of original goods.

In the database of original goods (BDOT), the request is registered, the received first unique alphanumeric code of the goods and the first unique alphanumeric code registered in the database of original goods are compared, a message is sent to the buyer about the registration of the goods in the database, confirming the authenticity of the goods, or send a notification of the absence of registration, on the basis of which the goods are considered counterfeit or falsified.

If counterfeit or counterfeit goods are found, the buyer is offered to send to BDOT the address of the trading organization in which the goods were found. After receiving the address of this trading organization, bonus points are awarded to the buyer, which ensures that the buyer can receive discounts and participate in lotteries and promotions.

The buyer can send a request to BDOT by automated scanning of two-dimensional barcodes using an individual communication device (smartphone, tablet, etc.) or a shared terminal installed in the trading floor. In addition, the buyer can send a request to BDOT via SMS, or execute a request on the website of the Universal Product Verification System (USVT), using the alphanumeric code that is located on the label next to the barcode.

At the second stage, after the sale / purchase of goods, access is provided to the second tag with a unique alphanumeric code. The code for the second tag is read as well as the code for the first tag and send a request to the BDOT via communication channels. The database compares the resulting second unique alphanumeric code of the product and the second unique alphanumeric code registered in the original goods database.

In the case of a positive verification result, a message is sent to the buyer about the registration of the goods in the database, confirming the authenticity of the goods, the certificate of sale of the goods is recorded by recording the buyer's identification number, date and time of sale in the information field of the first unique alphanumeric code in the database, in the database the buyer is compiled a record reflecting the fact of the purchase of this product, bonus points are awarded to the customer’s account to ensure that the buyer can receive discounts and his participation in lotteries and promotions.

In the case of a negative verification result, a notification is sent about the absence of registration of the goods in the BDOT or about the registered deed of sale of this goods. On these grounds, the item being inspected is considered counterfeit or falsified.

Recording information about the sales act in the information field of the first unique alphanumeric code significantly increases the reliability of determining the authenticity of the goods.

Thus, the possibility of copying an external tag and its use on non-original (counterfeit or falsified) goods is excluded. Since after registering the purchase of goods, in the case of a request for the authenticity of the goods using an external label, a response is generated in the database of original goods with information about the previously registered sale act, including the date and time of sale.

Registration of the act of sale (purchase of goods) in the BDOT provides real-time control over the distribution and sale of goods.

Also, registration of a sales act in the BDOT and registration in the database of buyers (BDP) of the act of buying a product with a given buyer by his identification number (INP) allows you to accrue bonus points to the buyer's account, which he can then use to receive discounts when buying goods registered in the BDOT . In addition, the buyer receives the right to receive discounts, participation in lotteries and promotions held for registered customers, and / or the manufacturer may extend the warranty period for the purchased product, etc. This is an effective incentive for the purchase of goods, and is also sufficient motivation for the buyer to register the purchase of goods, i.e. sending buyer a request for a second (hidden) label.

In addition, in order to control the distribution and sale of goods in the event of a negative result of checking the compliance of the unique identification codes stored in the BDOT and the unique identification codes posted on the product tags, the fact of the occurrence of counterfeit goods may be recorded in the BDOT. In this case, the buyer is offered to transfer to BDOT information about the location of the detected counterfeit goods, after receiving information from the buyer about the location of the discovered counterfeit goods to the Buyer’s account in the buyer’s database, bonus points are added to the buyer’s database to enable the buyer to receive discounts and his participation in lotteries and promotions.

The manufacturer (or his representative) has the ability to quickly edit product information in the BDOT and, thus, transmit new information about the product to sellers and buyers of this product, including to quickly suspend or completely prohibit the sale of any of its goods.

If the trading rules allow the seller to return the original product of good quality (for example, clothes, shoes, etc.), then in the instructions for this product the buyer can be advised not to send a request for the second mark until the final decision on the purchase, because . this will be considered a violation of the presentation of the product (as well as irreversible packaging violations, cutting and loss of labels, etc.). When sending a request on the second label, the buyer receives a reminder about this and he is given the opportunity to send a request or cancel it.

In the event that the buyer violates the conditions described above, or accidentally violates the integrity and readability of the tags, as well as in other contentious situations, the goods are presented to a representative of an authorized expert organization that is granted the right to restore tags for original and high-quality goods after an appropriate examination. Thus, violation or misuse of tags is not an insurmountable obstacle to the sale of high-quality and original goods, although it may delay its implementation for some time.

The advantages of the proposed method are:

- expanding the sales market and sales of original products by reducing the sales market of counterfeit and counterfeit products,

- ensuring operational control of the movement (supply) and sale of goods, as well as conducting operational marketing research,

- increasing the effectiveness of advertising and stimulating product purchases (promotions, bonuses, etc.).

The use of the claimed invention provides:

- a significant decrease in the level of sales of counterfeit and counterfeit goods and a corresponding decrease in the negative impact of counterfeit goods on the health and safety of consumers,

- improving the quality of goods, the quality of its production and sale,

- increase the profitability of production of bona fide manufacturers,

- increase in tax, customs and other deductions to the budget and extra-budgetary funds due to increased income of bona fide producers,

- reduction of the negative impact of the shadow market of counterfeit and counterfeit goods on the economy and society.

Claims (8)

1. The method of determining the authenticity of the goods, which consists in assigning each unit of goods two unique identification codes, forming a database of original goods containing unique identification codes of the goods, verifying the authenticity of the goods by comparing the unique identification codes applied to each unit of goods or its packaging and the corresponding unique identification codes of the goods contained in the database of original goods, for each unit of goods generate two unique identifiers fiction codes, the first label with the first unique alphanumeric code is placed on the outside of the product or its packaging, characterized in that the identification code is generated in the form of two associated unique alphanumeric codes in barcode format, the second label with the second unique alphanumeric code in the barcode format and the corresponding character-digital record of the code are placed in such a way that access to this tag is provided after the sale of the goods, the authenticity of the goods is checked sequentially in two steps the comparison of unique alphanumeric codes on product labels and unique alphanumeric codes registered in the database of original goods, while at the first stage, in the process of product selection, the first unique alphanumeric code of the first label is placed on the product or package of goods, and through communication channels send a request to the database of original goods, register a request in the database of original goods, compare the received first unique alphanumeric code of the goods and the first are unique a symbolic-digital code registered in the database of original goods, a message is sent to the buyer about the registration of the goods in the database, confirming the authenticity of the goods or a notification about the lack of registration of the goods in the database of original goods or a notification of the registered certificate of sale of the goods, on the basis of which the goods counterfeit or falsified, in the second stage after the purchase of goods read the second unique alphanumeric code of the second label, access to which provides Only after purchasing the goods, they send a request through the communication channels to the database of original goods, register the request in the database of original goods, compare the received second unique alphanumeric code of the goods and the second unique alphanumeric code registered in the database of original goods, register in the database of original goods, the act of sale by recording in the information field the first unique alphanumeric code of the buyer's identification number, date and time information about As much as the product, the buyer is sent a message about the registration of the goods in the database, confirming its authenticity, or a notification of the absence of registration or a notification of the registered act of sale of the goods, on the basis of which the goods are considered counterfeit or falsified, to read the unique alphanumeric codes of the goods and generate requests using software containing a unique IP address of the database of original goods and a phone number for SMS messages to the database of original goods and configured to automatically scan the unique alphanumeric codes recorded in the barcode, automatically send requests or SMS messages to the phone number using the unique IP address of the database of original goods, and provide information about the results of the authentication of the goods. 2. The method according to claim 1, characterized in that the unique alphanumeric codes are generated in the database of original goods for each unit of goods and recorded on the labels as a barcode and the corresponding alphanumeric code, two codes (two labels) for each unit of goods. 3. The method according to claim 1, characterized in that each of the unique alphanumeric codes of the goods includes at least the identification number of the manufacturer or his representative included in the database of original goods, the identification number of the type of goods of this manufacturer; identification number of the production and / or trade batch of goods; unit number of a product in a batch; type of label, code key in the form of a random sequence of characters, while the unique alphanumeric codes of each product differ from each other by at least a random number field and a label number. 4. The method according to claim 1, characterized in that the second label with a unique alphanumeric code, available after the sale of the goods, is placed hidden under the protective layer on the product or inside the product packaging. 5. The method according to claim 1, characterized in that they form a database of customers, each customer is assigned an identification number and account for crediting bonus points. 6. The method according to claim 1, characterized in that when purchasing the goods in the database of buyers by the identification number of the buyer, an entry is made about the registration of the act of purchasing the goods. 7. The method according to claim 1, characterized in that after the sale of goods in the information field of the first unique alphanumeric code contained in the database of original goods, information is entered on the buyer's identification number, date and time of registration of the purchase. 8. The method according to claim 1, characterized in that in order to stimulate the purchase of goods upon registration in the customer database of the act of purchasing the goods, the customer’s account in the customer’s database is credited with bonus points that enable the customer to receive discounts and his participation in lotteries and promotions.