MX355749B - Administrador de límite de datos para publicidad que se puede dirigir. - Google Patents
Administrador de límite de datos para publicidad que se puede dirigir.Info
- Publication number
- MX355749B MX355749B MX2014012111A MX2014012111A MX355749B MX 355749 B MX355749 B MX 355749B MX 2014012111 A MX2014012111 A MX 2014012111A MX 2014012111 A MX2014012111 A MX 2014012111A MX 355749 B MX355749 B MX 355749B
- Authority
- MX
- Mexico
- Prior art keywords
- server
- national network
- information
- advertisement space
- intended audience
- Prior art date
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/252—Processing of multiple end-users' preferences to derive collaborative data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2543—Billing, e.g. for subscription services
- H04N21/2547—Third Party Billing, e.g. billing of advertiser
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Landscapes
- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Finance (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Computer Graphics (AREA)
- Computing Systems (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
Se describe un método y sistema implementado por computadora para administrar los datos de audiencia para la colocación de publicidad. Un servidor recibe una corriente de señal de origen que comprende metadatos y un espacio publicitario. El servidor extrae de los metadatos un identificador de canal, un identificador de cliente privado e información acerca de una audiencia pretendida de interés para los anunciantes. El servidor identifica una oportunidad de colocación que incluye un propietario del espacio publicitario basado en el identificador de canal. El servidor depura al menos parte de la información extraída acerca de la audiencia pretendida cuando el propietario del espacio publicitario se identifica como una red nacional. El servidor identifica una cantidad de información acerca de la audiencia pretendida para depurar y subsecuentemente alcanzar la red nacional con base en la orden de negocios entre la red nacional y un proveedor de servicios, la cual el servidor habilita e implementa.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US13/444,303 US8997143B2 (en) | 2012-04-11 | 2012-04-11 | Data boundary manager for addressable advertising |
PCT/US2013/035611 WO2013154990A1 (en) | 2012-04-11 | 2013-04-08 | Data boundary manager for addressable advertising |
Publications (2)
Publication Number | Publication Date |
---|---|
MX2014012111A MX2014012111A (es) | 2015-05-11 |
MX355749B true MX355749B (es) | 2018-04-27 |
Family
ID=49326302
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
MX2014012111A MX355749B (es) | 2012-04-11 | 2013-04-08 | Administrador de límite de datos para publicidad que se puede dirigir. |
Country Status (9)
Country | Link |
---|---|
US (2) | US8997143B2 (es) |
EP (1) | EP2837201A4 (es) |
JP (1) | JP2015521397A (es) |
KR (1) | KR20150024306A (es) |
CN (1) | CN104488278A (es) |
BR (1) | BR112014024988A2 (es) |
CA (1) | CA2870107C (es) |
MX (1) | MX355749B (es) |
WO (1) | WO2013154990A1 (es) |
Families Citing this family (10)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US8775258B1 (en) * | 2013-05-02 | 2014-07-08 | This Technology, Inc. | Third party server for verifying inventory splits |
US9973794B2 (en) | 2014-04-22 | 2018-05-15 | clypd, inc. | Demand target detection |
US9633262B2 (en) | 2014-11-21 | 2017-04-25 | Microsoft Technology Licensing, Llc | Content interruption point identification accuracy and efficiency |
US10915232B1 (en) | 2015-04-09 | 2021-02-09 | Integral Ad Science, Inc. | Methods, systems, and media for specifying different content management techniques across various publishing platforms |
CN106162253B (zh) * | 2015-04-16 | 2020-03-17 | 腾讯科技(北京)有限公司 | 多媒体信息播放次序确定方法及服务器 |
CN105245922A (zh) * | 2015-09-30 | 2016-01-13 | 北京酷云互动科技有限公司 | 一种获取品牌与节目的关联度的方法及系统 |
US10580455B2 (en) * | 2016-06-20 | 2020-03-03 | Scripps Networks Interactive, Inc. | Non-linear program planner, preparation, and delivery system |
JP6869146B2 (ja) * | 2017-08-24 | 2021-05-12 | シャープ株式会社 | コンテンツ配信装置、コンテンツ配信システム及びプログラム |
US11166054B2 (en) | 2018-04-06 | 2021-11-02 | The Nielsen Company (Us), Llc | Methods and apparatus for identification of local commercial insertion opportunities |
US11082730B2 (en) | 2019-09-30 | 2021-08-03 | The Nielsen Company (Us), Llc | Methods and apparatus for affiliate interrupt detection |
Family Cites Families (10)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5758257A (en) * | 1994-11-29 | 1998-05-26 | Herz; Frederick | System and method for scheduling broadcast of and access to video programs and other data using customer profiles |
WO2006076581A2 (en) * | 2005-01-12 | 2006-07-20 | Invidi Technologies Corporation | Targeted impression model for broadcast network asset delivery |
CN101523911B (zh) * | 2006-10-31 | 2013-08-28 | Tivo有限公司 | 用于将辅助节目数据下载到dvr的方法和装置 |
US9438860B2 (en) * | 2007-06-26 | 2016-09-06 | Verizon Patent And Licensing Inc. | Method and system for filtering advertisements in a media stream |
US8949882B2 (en) * | 2007-12-06 | 2015-02-03 | This Technology, Inc. | System and method for enabling content providers to identify advertising opportunities |
US20100262488A1 (en) * | 2009-04-08 | 2010-10-14 | Google Inc. | Policy-based media syndication and monetization |
US9178634B2 (en) * | 2009-07-15 | 2015-11-03 | Time Warner Cable Enterprises Llc | Methods and apparatus for evaluating an audience in a content-based network |
US8813124B2 (en) * | 2009-07-15 | 2014-08-19 | Time Warner Cable Enterprises Llc | Methods and apparatus for targeted secondary content insertion |
US8935721B2 (en) * | 2009-07-15 | 2015-01-13 | Time Warner Cable Enterprises Llc | Methods and apparatus for classifying an audience in a content distribution network |
US20110264530A1 (en) * | 2010-04-23 | 2011-10-27 | Bryan Santangelo | Apparatus and methods for dynamic secondary content and data insertion and delivery |
-
2012
- 2012-04-11 US US13/444,303 patent/US8997143B2/en active Active
-
2013
- 2013-03-06 US US13/787,072 patent/US8776113B2/en active Active
- 2013-04-08 KR KR20147031545A patent/KR20150024306A/ko not_active Application Discontinuation
- 2013-04-08 EP EP13775450.3A patent/EP2837201A4/en not_active Withdrawn
- 2013-04-08 JP JP2015505829A patent/JP2015521397A/ja active Pending
- 2013-04-08 CA CA2870107A patent/CA2870107C/en active Active
- 2013-04-08 CN CN201380028035.XA patent/CN104488278A/zh active Pending
- 2013-04-08 WO PCT/US2013/035611 patent/WO2013154990A1/en active Application Filing
- 2013-04-08 MX MX2014012111A patent/MX355749B/es active IP Right Grant
- 2013-04-08 BR BR112014024988A patent/BR112014024988A2/pt not_active Application Discontinuation
Also Published As
Publication number | Publication date |
---|---|
KR20150024306A (ko) | 2015-03-06 |
US8776113B2 (en) | 2014-07-08 |
CA2870107C (en) | 2020-09-22 |
JP2015521397A (ja) | 2015-07-27 |
US8997143B2 (en) | 2015-03-31 |
US20130276025A1 (en) | 2013-10-17 |
BR112014024988A2 (pt) | 2017-07-11 |
CN104488278A (zh) | 2015-04-01 |
US20130276026A1 (en) | 2013-10-17 |
WO2013154990A9 (en) | 2013-12-05 |
CA2870107A1 (en) | 2013-10-17 |
MX2014012111A (es) | 2015-05-11 |
EP2837201A4 (en) | 2015-09-09 |
WO2013154990A1 (en) | 2013-10-17 |
EP2837201A1 (en) | 2015-02-18 |
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Legal Events
Date | Code | Title | Description |
---|---|---|---|
FG | Grant or registration |