KR20200019397A - Server, method and user device for providing advertisement service - Google Patents

Abstract

According to the present invention, an advertisement server for providing an advertising service comprises: an advertisement selection unit for selecting one instant product advertisement from a plurality of instant product advertisements pre-stored based on media content being played on a user terminal; an advertisement object unit which transmits an advertisement object of the product advertisement to the user terminal at the moment selected at a viewing time when viewing the media content on the user terminal; and an advertisement providing unit for providing an instant product advertisement to the user terminal corresponding to the advertisement object based on whether at least one interaction among a plurality of preset interactions related to the advertisement object has occurred. The plurality of interactions may include at least one of utterance interaction and touch interaction occurring through the user terminal.

Description

SERVER, METHOD AND USER DEVICE FOR PROVIDING ADVERTISEMENT SERVICE}

The present invention relates to a server, a method and a terminal for providing an advertisement service.

Advertising promotes purchasing behavior for products or services by introducing goods or services to an unspecified number of people and stimulates the consumer's desire or need to purchase the goods and services presented in the advertisement, or promotes the general trust of the advertiser itself. It is non-face-to-face communication that we do to increase.

Meanwhile, the existing broadcast advertising service provides an advertising service in one direction based on a predetermined advertising schedule. In the case of such a broadcast advertising service, since the advertisements are provided in a predetermined order, the user has to watch advertisements irrespective of the user's needs. In addition, the existing broadcast advertisement service provides only one-way advertisement without interaction with the user in terms of user experience, and thus does not induce a user's interest in the advertisement.

Korean Patent Publication No. 2018-0040955 (published Apr. 23, 2018)

The present invention is to solve the above-described problems of the prior art, and transmits the advertisement object of the instant product advertisement selected at the viewing time for watching the media content in the user terminal to the user terminal, and the interaction with the advertisement object in the user terminal On the basis of whether or not to generate a product advertisement corresponding to the advertisement object to provide to the user terminal. However, the technical problem to be achieved by the present embodiment is not limited to the technical problems as described above, and other technical problems may exist.

As a technical means for achieving the above-described technical problem, the advertisement server providing the advertisement service according to the first aspect of the present invention is the instant product of one of a plurality of pre-stored instant product advertisements based on the media content being played in the user terminal An advertisement selecting unit for selecting an advertisement; At least one interaction among an advertisement object unit for transmitting the advertisement object of the selected instant product advertisement to the user terminal and a plurality of interactions associated with the advertisement object at a viewing time for viewing the media content in the user terminal. An advertisement providing unit configured to provide a product advertisement corresponding to the advertisement object to the user terminal based on whether the advertisement object is generated, wherein the plurality of interactions include at least one of a utterance interaction and a touch interaction generated through the user terminal. can do.

According to a second aspect of the present invention, a method for providing an advertisement service in an advertisement server includes selecting one instant product advertisement among a plurality of prestored instant product advertisements based on media content being played on a user terminal; Transmitting an advertisement object of the selected instant product advertisement to the user terminal at a viewing time of viewing the media content in the user terminal; And providing an instant product advertisement corresponding to the advertisement object to the user terminal based on whether at least one interaction among a plurality of preset interactions with respect to the advertisement object has occurred, wherein the plurality of interactions include: It may include at least one of a utterance interaction and a touch interaction generated through the user terminal.

A user terminal providing an advertisement service according to a third aspect of the present invention includes a receiving unit for receiving an advertisement object related to media content being played on the user terminal from an advertisement server; An advertisement object display unit displaying the received advertisement object on the media content; An interaction transmitter configured to transmit information about the received at least one interaction to the advertisement server when at least one interaction among a plurality of preset interactions associated with the advertisement object is received from a user; And an advertisement providing unit configured to receive an instant product advertisement corresponding to the advertisement object from the advertisement server and to provide the received instant product advertisement, wherein the plurality of interactions are spoken interactions and touch interactions generated through the user terminal. It may include at least one of.

The above-described problem solving means are merely exemplary, and should not be construed as limiting the present invention. In addition to the exemplary embodiments described above, there may be additional embodiments described in the drawings and detailed description of the invention.

According to any one of the above-described problem solving means of the present invention, the present invention transmits the advertisement object of the instant goods advertisement selected at the viewing time of watching the media content in the user terminal, and the user terminal associated with the advertisement object A product advertisement corresponding to the advertisement object may be provided to the user terminal based on whether the interaction occurs. Through this, the present invention can provide an advertising service that interacts with the user. In addition, it is possible to present a new advertising service system, such as the present invention to advertisers can help to improve the sales and profits of advertising. In addition, through the present invention, advertisers can reduce advertising production costs and effectively secure potential customers. In addition, the user may be provided with a reward according to the interaction input to the advertisement object while watching the instant product advertisement.

1 is a block diagram of an advertisement service providing system according to an embodiment of the present invention.
2 is a block diagram of the advertisement server shown in FIG. 1 according to an embodiment of the present invention.
3A to 3B are diagrams illustrating a pattern for a movement path of an advertisement object according to an embodiment of the present invention.
4 is a flowchart illustrating a method of providing an advertisement service in an advertisement server according to an embodiment of the present invention.
5 is a flowchart illustrating a method of providing an advertisement service in an advertisement server according to another embodiment of the present invention.
6 is a block diagram of the user terminal shown in FIG. 1 according to an embodiment of the present invention.
FIG. 7 is a diagram for describing a method of displaying an advertisement object on a display of a user terminal according to an exemplary embodiment.
8 is a flowchart illustrating a method of providing an advertisement service in a user terminal according to an embodiment of the present invention.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another element in between. . In addition, when a part is said to "include" a certain component, this means that it may further include other components, except to exclude other components unless otherwise stated.

In the present specification, the term 'unit' includes a unit realized by hardware, a unit realized by software, and a unit realized by both. In addition, one unit may be realized using two or more pieces of hardware, and two or more units may be realized by one piece of hardware.

Some of the operations or functions described as being performed by the terminal or the device in the present specification may instead be performed in a server connected to the terminal or the device. Similarly, some of the operations or functions described as being performed by the server may be performed by the terminal or device connected to the server.

Hereinafter, with reference to the accompanying configuration diagram or processing flow chart, it will be described in detail for the practice of the present invention.

1 is a block diagram of an advertisement service providing system according to an embodiment of the present invention.

Referring to FIG. 1, the advertisement service providing system may include an advertisement server 100 and a user terminal 110. However, since the advertisement service providing system of FIG. 1 is only an embodiment of the present invention, the present invention is not limitedly interpreted through FIG. 1 and may be configured differently from FIG. 1 according to various embodiments of the present invention. .

In general, each component of the advertisement service providing system of FIG. 1 is connected through a network (not shown). A network refers to a connection structure capable of exchanging information between nodes such as terminals and servers, and includes a local area network (LAN), a wide area network (WAN), and the Internet (WWW: World). Wide Web), wired / wireless data communication network, telephone network, wired / wireless television communication network, and the like. Examples of wireless data networks include 3G, 4G, 5G, 3rd Generation Partnership Project (3GPP), Long Term Evolution (LTE), World Interoperability for Microwave Access (WIMAX), Wi-Fi, Bluetooth communication, Infrared communication, Ultrasound Communication, visible light communication (VLC), liFi (LiFi) and the like, but are not limited thereto.

The advertisement server 100 may be a server that provides an advertisement service to the user terminal 110 according to a user's interaction.

In detail, the advertisement server 100 may manage and store a plurality of advertisements requested to be registered from a plurality of advertisers' servers (not shown).

When the advertisement server 100 receives information on the media content being played on the user terminal 110 from the user terminal 110, the advertisement server 100 selects one instant product advertisement among a plurality of prestored instant product advertisements based on the media content. can do.

The advertisement server 100 may transmit an advertisement object of a product advertisement selected at a viewing time for viewing media content in the user terminal 110 to the user terminal 110. Here, the advertisement object is an object made to be able to interact with the user, and an instant advertisement corresponding to the advertisement object may be provided to the user terminal 110 and may be an interactive object serving as an intermediary.

The user terminal 110 may display the advertisement object received from the advertisement server 100 on the media content being played on the user terminal 110. The user terminal 110 may include, for example, a set-top box, a notebook computer, a desktop PC, as well as a mobile terminal capable of wired and wireless communication. The mobile terminal is a wireless communication device that guarantees portability and mobility, and is not only a smartphone, a tablet PC, and a wearable device, but also Bluetooth, Bluetooth, Low Energy, NFC, RFID, Ultrasonic, Infrared, and WiFi. It may include a variety of devices equipped with a communication module, such as WiFi (WiFi), LiFi (LiFi). However, the user terminal 110 is not limited to those illustrated above.

When the user terminal 110 receives at least one interaction among a plurality of preset interactions associated with the advertisement object from the user, the user terminal 110 may transmit information about the at least one interaction received to the advertisement server 100. Here, the plurality of interactions may include at least one of a utterance interaction and a touch interaction generated through the user terminal 110.

When the advertisement server 100 receives information on at least one interaction related to the advertisement object from the user terminal 110, the advertisement server 100 may provide a product advertisement corresponding to the advertisement object to the user terminal 110.

Hereinafter, the operation of each component of the advertisement service providing system of FIG. 1 will be described in more detail.

2 is a block diagram of the advertisement server 100 shown in FIG. 1, according to an embodiment of the present invention.

Referring to FIG. 2, the advertisement server 100 may include the speech information generating unit 200, the advertisement selecting unit 210, the movement path generating unit 220, the advertisement object unit 230, the advertisement providing unit 240, and the object. The visualization authoring tool provider 250, the reward provider 260, the advertisement analyzer 270, the threshold time adjuster 280, and the touch interaction number determiner 290 may be included. However, the advertisement server 100 shown in FIG. 2 is merely one implementation example of the present invention, and various modifications are possible based on the components shown in FIG. 2.

When the viewing time for watching the media content in the user terminal 110 exceeds the preset advertisement activation threshold time, the speech information generating unit 200 may generate instant product speech information related to the media content being played in the user terminal 110. Can be generated. Here, the predetermined advertisement activation threshold time may be a value set in the advertisement server 100 to proceed with the advertisement process for providing the instant product advertisement to the user terminal 110.

Specifically, when the user receives information (eg, identification information, content genre, content name, etc. of the media content) of the media content being viewed through the user terminal 110 from the user terminal 110, the speech information generation unit ( 200 may generate instant speech information related to the media content. For example, when the content name of the media content currently being played on the user terminal 110 is 'KT new challenge', the speech information generating unit 200 may perform {'KT'}, {'new'}, and {'challenge'. } May generate instant product speech information including at least one of the following, and may generate instant product speech information combining at least two of {'KT'}, {'new'}, and {'challenge'}. .

The advertisement selecting unit 210 may select one instant product advertisement among a plurality of prestored instant product advertisements based on the media content being played in the user terminal 110. Here, the plurality of pre-stored instant product advertisements include, for example, product advertisements requested to be registered from a plurality of advertiser servers (not shown), and are classified and stored according to a plurality of predefined categories.

The advertisement selecting unit 210 may select one instant product advertisement based on the instant product speech information generated by the speech information generating unit 200. For example, when the instant product speech information is {'KT'}, {'new'}, {'challenge'}, the advertisement selecting unit 210 may recognize the instant product advertisement related to the words included in the instant product speech information. May be selected from a plurality of pre-stored instant product advertisements. For example, the advertisement selector 210 may select a corporate promotional advertisement of KT, select a product advertisement at the moment that matches the word 'new', or select a product advertisement at the moment that matches the word 'challenge'. .

When the viewing time for watching the media content in the user terminal 110 exceeds a preset advertisement activation threshold time, the touch interaction number determining unit 290 may determine the advertisement object displayed on the media content of the user terminal 110. The user may determine the number of touch interactions that allow the user to react to or activate the advertisement object through touch interaction. Here, the advertisement object may be an object made to be able to interact with the user.

The movement path generation unit 220 may generate a pattern for the movement path of the advertisement object displayed on the media content being played on the user terminal 110. For example, referring to FIG. 3A, when the advertisement object is displayed on the screen (that is, on the media content) of the user terminal 110, the movement path generation unit 220 displays the corresponding advertisement on the screen of the user terminal 110. A plurality of patterns may be generated including location information on a starting point at which the object appears and location information on an end point at which the corresponding advertisement object disappears. Referring to FIG. 3B, the movement path generation unit 220 may generate a plurality of patterns for the movement path of the advertisement object based on a plurality of patterns of positions of the start point and the end point at which the advertisement object appears. The movement path generator 220 may determine a pattern for one movement path among the generated patterns for the plurality of movement paths.

The advertisement object unit 230 may transmit the advertisement object of the instant product advertisement selected at the viewing time of viewing the media content in the user terminal 110 to the user terminal 110.

The advertisement object unit 230 may transmit the advertisement object to the user terminal 110 when the viewing time for watching the media content in the user terminal 110 exceeds the preset advertisement activation threshold time.

The object visualization authoring tool provider 250 may provide information about the object visualization authoring tool for moving the advertisement object on the media content according to the pattern of the movement path generated or determined by the movement path generator 220. 110). In this case, the user terminal 110 may control the position of the advertisement object to move the advertisement object along a pattern for a specific movement path based on the information on the object visualization authoring tool. The information on the object visualization tool may include pattern information on a moving path of the advertisement object, location information on which the advertisement object appears, and location information on which the advertisement object disappears.

The advertisement providing unit 240 may provide the user terminal 110 with an instant product advertisement corresponding to the advertisement object based on whether at least one interaction among a plurality of preset interactions with respect to the advertisement object has occurred. Here, the plurality of interactions may include at least one of a utterance interaction and a touch interaction generated through the user terminal 110. Here, the speech interaction may be an interaction that responds according to the user's voice speech, and the touch interaction may be an interaction that responds according to the touch input to the advertisement object.

For example, when the advertisement providing unit 240 receives information about a speech interaction including a specific voice speech indicating an advertisement object displayed on the media content from the user terminal 110, an instant product corresponding to the advertisement object is received. The advertisement may be provided to the user terminal 110. Alternatively, when the advertisement providing unit 240 receives the information on the touch interaction including the user's touch input with respect to the advertisement object displayed on the media content from the user terminal 110, the advertisement providing unit 240 may receive the instant product advertisement corresponding to the advertisement object. It may be provided to the user terminal 110.

The advertisement providing unit 240 may provide the user terminal 110 with preset image-based animation event information based on whether at least one interaction among a plurality of interactions has occurred. For example, the advertisement providing unit 240 may change animation event information (eg, color, size, brightness, etc. of the advertisement object) when the user's speech interaction or touch interaction occurs with respect to the advertisement object. Event information to provide a) to the user terminal 110.

The reward provider 260 may provide a reward to the user terminal 110 based on whether at least one interaction among a plurality of interactions has occurred. For example, the reward provider 260 may provide the advertisement object to the user terminal 110 based on the time required for the user to react to the advertisement object from the initial time displayed on the screen of the user terminal 110. The type of reward can be determined. In this case, the reward provider 260 may measure the degree of interest in the advertisement object of the user according to the time required for the user's response to the advertisement object.

In addition, the reward provider 260 may determine a reward score according to a user's response time to the advertisement object, and accumulate the determined reward score for each user terminal. Thereafter, when the reward score accumulated in the user terminal 110 is greater than or equal to a predetermined score, the reward provider 260 converts the accumulated reward score into cash and deposits the money into a deposit account stored by the user terminal 110 or receives a gift certificate or paid media. The discount coupon for the service may be provided to the user terminal 110. In this case, the reward provider 260 may determine the discount rate included in the discount coupon for the paid media service according to the time required for the user's response to the advertisement object.

The advertisement analyzer 270 may receive, from the user terminal 110, time information when the advertisement object appears on the media content and time information when the advertisement object disappears on the media content by at least one interaction.

In addition, the advertisement analyzing unit 270 may receive location information from the user terminal 110 in which the advertisement object disappears on the screen of the user terminal 110 according to the user's response to the at least one interaction.

In addition, the advertisement analyzer 270 may receive information about the interaction generated with respect to the advertisement object (ie, information about the type and number of interactions used by the user) from the user terminal 110.

The advertisement analyzing unit 270 calculates response time information of the user with respect to the at least one interaction based on the time when the advertisement object appeared on the media content and the time when the advertisement object disappeared on the media content by at least one interaction. The degree of interest and sincerity of the advertisement object of the user may be analyzed based on the calculated reaction time information of the user.

The advertisement analyzing unit 270 may analyze the time zone information mainly reacted by the user with respect to the advertisement object and the position information of the advertisement object on the screen of the user terminal 110 to select the instant product advertisement.

The advertisement analyzer 270 may include response time information of the user with respect to the at least one interaction, information about the generated interaction, pattern information with respect to the movement path of the advertisement object that the user reacts with, and response of the user with the at least one interaction. As a result, the instant product advertisement provided to the user terminal 110 may be analyzed or selected to select the instant product advertisement based on at least one of the location information of the location where the advertisement object disappears from the screen of the user terminal 110.

The threshold time adjustment unit 280 may adjust the preset advertisement activation threshold time based on the analysis result of the instant product advertisement. For example, the threshold time adjustment unit 280 may adjust the preset advertisement activation threshold time based on the analysis result of the instant product advertisement in the case of the time zone where the user mainly reacts to the advertisement object.

The movement path generation unit 220 may determine a pattern for the movement path of the advertisement object based on the pattern information on the movement path that the user prefers among the patterns for the plurality of movement paths. For example, the movement path generation unit 220 may determine a pattern for the movement path preferred by the user in a time zone in which the user mainly reacts with the advertisement object. The advertisement object may be moved on the screen of the user terminal 110 based on the determined pattern for the movement path.

On the other hand, those skilled in the art, the speech information generating unit 200, the advertisement selecting unit 210, the movement path generation unit 220, the advertisement object unit 230, the advertisement providing unit 240, the object visualization authoring tool providing unit 250 ), Each of the reward provider 260, the advertisement analyzer 270, the threshold time adjuster 280, and the touch interaction count determiner 290 may be separately implemented, or one or more of them may be integrated. I will understand enough.

4 is a flowchart illustrating a method of providing an advertisement service in the advertisement server 100 according to an embodiment of the present invention.

Referring to FIG. 4, in operation S401, the advertisement server 100 may select one instant product advertisement among a plurality of prestored instant product advertisements based on the media content being played in the user terminal 110.

In operation S403, the advertisement server 100 may transmit, to the user terminal 110, the advertisement object of the instant product advertisement selected at the viewing time of viewing the media content on the user terminal 110.

In operation S405, the advertisement server 100 may transmit a product advertisement corresponding to the advertisement object based on whether at least one interaction among a plurality of preset interactions with respect to the advertisement object transmitted to the user terminal 110 has occurred. 110 may be provided. Here, the plurality of interactions may include at least one of a utterance interaction and a touch interaction generated through the user terminal 110.

In the above description, steps S401 to S405 may be further divided into additional steps or combined into fewer steps, according to an embodiment of the present invention. In addition, some steps may be omitted as necessary, and the order between the steps may be changed.

5 is a flowchart illustrating a method of providing an advertisement service in the advertisement server 100 according to another embodiment of the present invention.

Referring to FIG. 5, in operation S501, the advertisement server 100 may generate instant product speech information related to media content being played on the user terminal 110.

In operation S503, the advertisement server 100 may select one instant product advertisement among a plurality of prestored instant product advertisements based on the generated instant product speech information.

In S505, the advertisement server 100 may determine whether the viewing time of the media content on the user terminal 110 exceeds a preset advertisement activation threshold time.

In operation S507, when determining that the viewing time of the media content on the user terminal 110 exceeds a preset advertisement activation threshold time, the advertisement server 100 transmits the advertisement object of the selected instant product advertisement to the user terminal 110. Can transmit

In operation S509, the advertisement server 100 may monitor whether at least one interaction among a plurality of interactions preset in the user terminal 110 has occurred in relation to the advertisement object. Here, the plurality of interactions may include at least one of a utterance interaction and a touch interaction generated through the user terminal 110.

In operation S511, when the at least one interaction related to the advertisement object is generated in the user terminal 110, the advertisement server 100 sends the product advertisement and preset image-based animation event information corresponding to the advertisement object to the user terminal 110. Can provide.

In S513, the advertisement server 100 may provide a reward to the user terminal 110 based on the interaction generated with respect to the advertisement object.

In the above description, steps S501 to S513 may be further divided into additional steps or combined into fewer steps, according to an embodiment of the present invention. In addition, some steps may be omitted as necessary, and the order between the steps may be changed.

6 is a block diagram of the user terminal 110 shown in FIG. 1, in accordance with an embodiment of the present invention, and FIG. 7 is a method of displaying an advertisement object on a display of a user terminal, according to an embodiment of the present invention. It is a figure for explaining.

Referring to FIG. 6, the user terminal 110 may include a receiver 600, an advertisement object display unit 610, an interaction transmitter 620, an advertisement provider 630, and a reward provider 640. However, the user terminal 110 shown in FIG. 6 is only one implementation example of the present invention, and various modifications are possible based on the components shown in FIG. 6.

Hereinafter, a description will be given with reference to FIGS. 6 and 7.

The receiver 600 may receive an advertisement object 703 related to the media content 701 being played on the user terminal 110 from the advertisement server 100. Here, the advertisement object 703 is received from the advertisement server 100 when the viewing time for watching the media content 701 on the user terminal 110 exceeds the advertisement activation threshold time set by the advertisement server 100. Can be. Here, the advertisement object 703 may be an object made to be able to interact with the user.

The receiver 600 provides information about the object visualization authoring tool for causing the advertisement object 703 to move along the pattern 705 of the movement path determined by the advertisement server 100 on the media content 701. Can be received from. Here, the information on the object visualization tool may include pattern information on the movement path of the advertisement object 703, position information on which the advertisement object 703 appears, and position information on which the advertisement object 703 disappears.

The receiver 600 may receive preset image-based animation event information from the advertisement server 100 based on whether at least one interaction among a plurality of preset interactions with respect to the advertisement object 703 has occurred. Here, the plurality of interactions may include at least one of a utterance interaction and a touch interaction generated through the user terminal 110. For example, when the user's speech interaction or touch interaction occurs with respect to the advertisement object 703, the receiver 600 may animate event information (eg, color or size, brightness, etc.) of the user to increase the arousal degree of the user. Event information to change) can be received from the advertisement server 100.

The advertisement object display unit 610 may display the received advertisement object 703 on the media content 701. In detail, the advertisement object display unit 610 may control the position of the advertisement object 703 such that the advertisement object 703 moves along the pattern 705 for a specific movement path based on the information on the object visualization authoring tool. have.

The advertisement object display unit 610 may control the color, size, or brightness of the advertisement object 703 based on animation event information received from the advertisement server 100 when an interaction with the advertisement object 703 is input from the user. Can be.

When the interaction transmitter 620 receives at least one interaction among a plurality of interactions set in relation to the advertisement object 703 from the user, the interaction transmitter 620 may transmit information about the at least one interaction received to the advertisement server 100. have. For example, when a user voices a word (eg, a movie) presented in the advertisement object 703, the interaction transmitter 620 may transmit information about the speech interaction to the advertisement server 100. Alternatively, when a touch input for the advertisement object 703 displayed on the user terminal 110 is received from the user, the interaction transmitter 620 may transmit information about the touch interaction to the advertisement server 100.

The interaction transmitter 620 may transmit the location information of the advertisement object 703 to which the user's interaction is input (that is, the location information of the advertisement object 703 disappeared by the interaction input from the user on the screen of the user terminal 110). The advertisement server 100 may transmit the same.

The advertisement providing unit 630 may receive an instant product advertisement corresponding to the advertisement object 703 from the advertisement server 100 and play the received instant product advertisement on the screen of the user terminal 110.

The reward providing unit 640 may receive a reward from the advertisement server 100 based on whether at least one interaction among the plurality of interactions is input. For example, the reward provider 640 may receive a gift certificate (eg, a cash exchange gift certificate, a culture gift certificate, etc.) or a paid media service from the advertisement server 100 based on whether or not the interaction with the advertisement object 703 is input. You may be offered a discount coupon for.

On the other hand, those skilled in the art, the receiver 600, the advertisement object display unit 610, the interaction transmitter 620, the advertisement provider 630 and the reward provider 640 are each implemented separately, or one or more of them are integrated. It will be understood that it can be implemented.

8 is a flowchart illustrating a method of providing an advertisement service in the user terminal 110 according to an embodiment of the present invention.

Referring to FIG. 8, in operation S801, the user terminal 110 may receive an advertisement object related to media content being played on the user terminal 110 from the advertisement server 100.

In operation S803, the user terminal 110 may display the received advertisement object on the media content.

In operation S805, when the user terminal 110 receives at least one interaction from among a plurality of interactions set in advance with respect to the advertisement object, the user terminal 110 may transmit information on the received at least one interaction to the advertisement server 100. . Here, the plurality of interactions may include at least one of a utterance interaction and a touch interaction generated through the user terminal 110.

In operation S807, the user terminal 110 may receive an instant product advertisement corresponding to the advertisement object from the advertisement server 100 and provide the received instant product advertisement.

In the above description, steps S801 to S807 may be further divided into additional steps or combined into fewer steps, according to an embodiment of the present invention. In addition, some steps may be omitted as necessary, and the order between the steps may be changed.

An embodiment of the present invention may also be implemented in the form of a recording medium including instructions executable by a computer, such as a program module executed by the computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, computer readable media may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. .

100: ad server
110: user terminal
200: speech information generation unit
210: advertisement selection unit
220: movement path generation unit
230: advertising object unit
240: advertising provider
250: object visualization authoring tool provider
260: reward provider
270: advertising analysis unit
280: critical time adjustment unit
600: receiver
610: advertising object display unit
620: interaction transmission unit
630: advertising provider
640: reward provider

Claims (18)

In the ad server providing an advertising service,
An advertisement selecting unit that selects one instant product advertisement among a plurality of pre-stored instant product advertisements based on the media content being played on the user terminal;
An advertisement object unit configured to transmit an advertisement object of the selected instant product advertisement to the user terminal at a viewing time of viewing the media content on the user terminal;
An advertisement providing unit configured to provide an instant product advertisement corresponding to the advertisement object to the user terminal based on whether at least one interaction among a plurality of preset interactions with respect to the advertisement object has occurred;
And the plurality of interactions include at least one of a utterance interaction and a touch interaction occurring through the user terminal.
The method of claim 1,
Speaking information generating unit for generating the instant product speech information related to the media content,
And the advertisement selecting unit selects the one instant product advertisement based on the generated instant product speech information.
The method of claim 1,
The advertising object unit
And when the viewing time for watching the media content in the user terminal exceeds a preset advertisement activation threshold time, transmitting the advertisement object to the user terminal.
The method of claim 3, wherein
A movement path generation unit that generates a pattern for a movement path of the advertisement object displayed on the media content;
And an object visualization authoring tool providing unit for providing the user terminal with information about an object visualization authoring tool for moving the advertisement object on the media content along the pattern of the generated movement path.
The method of claim 1,
The advertisement providing unit
And providing preset image-based animation event information to the user terminal based on whether at least one interaction among the plurality of interactions has occurred.
The method of claim 1,
And a reward providing unit that provides a reward to the user terminal based on whether at least one interaction among the plurality of interactions has occurred.
The method of claim 4, wherein
According to the reaction time information of the user with respect to the at least one interaction, the information about the generated interaction, the pattern information with respect to the movement path of the advertisement object responded by the user, and the user's response to the at least one interaction And an advertisement analyzing unit configured to analyze the instant product advertisement provided to the user terminal based on at least one of position information of the advertisement object disappeared on the screen of the user terminal.
The method of claim 7, wherein
And a threshold time adjuster configured to adjust the preset advertisement activation threshold time based on an analysis result of the instant product advertisement.
The method of claim 8,
The moving path generation unit
And determining a pattern of a movement path of the advertisement object based on pattern information of the movement path that the user prefers among the patterns for the plurality of movement paths.
In the method for providing an advertising service in the ad server,
Selecting one instant product advertisement among a plurality of pre-stored instant product advertisements based on the media content being played on the user terminal;
Transmitting an advertisement object of the selected instant product advertisement to the user terminal at a viewing time of viewing the media content in the user terminal; And
Providing an instant product advertisement corresponding to the advertisement object to the user terminal based on whether at least one interaction among a plurality of preset interactions with respect to the advertisement object has occurred,
And the plurality of interactions include at least one of a utterance interaction and a touch interaction occurring through the user terminal.
The method of claim 10,
Before the step of selecting the one moment product advertisement,
Generating instant merchandise speech information related to the media content;
The step of selecting the one moment product advertisement
And selecting the one instant goods advertisement based on the generated instant goods speech information.
The method of claim 10,
The step of transmitting the advertisement object to the user terminal
And transmitting the advertisement object to the user terminal when the viewing time for viewing the media content in the user terminal exceeds a preset advertisement activation threshold time.
The method of claim 12,
Generating a pattern for a movement path of the advertisement object displayed on the media content;
And providing information on an object visualization authoring tool for causing the advertisement object to move on the media content according to the pattern for the generated movement path, to the user terminal.
The method of claim 10,
Providing an instant product advertisement corresponding to the advertisement object to the user terminal
And providing preset image-based animation event information to the user terminal based on whether at least one interaction among the plurality of interactions has occurred.
The method of claim 10,
After the step of providing a product advertisement corresponding to the advertisement object to the user terminal
And providing a reward to the user terminal based on whether at least one interaction of the plurality of interactions has occurred.
In the user terminal providing an advertising service,
A receiver configured to receive an advertisement object related to media content being played on the user terminal from an advertisement server;
An advertisement object display unit displaying the received advertisement object on the media content;
An interaction transmitter configured to transmit information about the received at least one interaction to the advertisement server when at least one interaction among a plurality of preset interactions associated with the advertisement object is received from a user; And
An advertisement providing unit configured to receive an instant product advertisement corresponding to the advertisement object from the advertisement server and provide the received instant product advertisement;
Wherein the plurality of interactions include at least one of a utterance interaction and a touch interaction occurring through the user terminal.
The method of claim 16,
The advertisement object is received from the advertisement server when the viewing time for watching the media content on the user terminal exceeds a preset advertisement activation threshold time.
The method of claim 16,
And a reward provider configured to receive a reward from the advertisement server based on whether at least one interaction among a plurality of interactions is input.

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