KR20080095315A

KR20080095315A - Advertising method using multimedia contents

Info

Publication number: KR20080095315A
Application number: KR1020070004260A
Authority: KR
Inventors: 박영우
Original assignee: 박영우
Priority date: 2007-01-15
Filing date: 2007-01-15
Publication date: 2008-10-29

Abstract

The present invention relates to an advertisement method using multimedia content. The present invention relates to a method for requesting content from an Internet server of a host including a multimedia content DB and an advertisement content DB; Receiving a content request of the user to form complex information by combining the content requested from the multimedia content DB and the advertisement content from the advertisement content DB; Step 3, wherein the complex information is received by a user's computer through an internet network and the multimedia content is activated; And step 4 in which the advertisement content is dynamically connected and activated after the multimedia content is completed. It is made, including.

According to the present invention, the advertisement content is automatically activated in the content window used by the user, thereby implementing the advertisement effect, and further activating other advertisement contents according to the passage of time or the number of content requests of the user, thereby economically and efficiently Advertising effects can be implemented on the Internet.

Description

Advertising method Using Multimedia Contents}

1 is a schematic diagram of a system constituting an advertising method according to the present invention.

2 is a schematic flowchart of an advertisement method according to the present invention.

3 is a schematic flowchart of yet another embodiment of the present invention.

The present invention relates to an advertisement method using multimedia contents. More particularly, the present invention implements an advertisement effect by automatically activating advertisement content in a content window used by a user, and moreover, time elapses or the number of times a user requests a content. Advertisement effect by activating different advertising contents or by linking with mailing system to activate the contents and advertisement contents in the mail received by the recipients of the mail and to implement different advertisements according to the time of day and the number of acknowledgment clicks on the mail. It relates to a multimedia content advertising method that can maximize.

In the conventional advertising method, a television broadcast using airwave broadcasting, a broadcast inserted into a lion broadcast, or a video is generally used. However, SMEs, which are relatively weak in the case of airwaves, are usually technology-oriented developers, so when the product is developed, the funds can run out or promote the product. Over-the-air advertising can't be overwhelmed, and even Internet advertising can't afford it. In particular, in the case of over-the-air broadcasting, even a company that can afford the funds will be able to air more than one or two times over the product development cost, but continuous advertisement is difficult. Home shopping and cable broadcasting, which are the next best option, are already out of reach.

In addition, the most recent form of advertisement on the Internet is banner advertisement technique, which includes advertisement advertisements or advertisement banners linked to specific sites. This is how it is exposed on the screen. The banner advertisement technique has a significantly low interest or preference of an advertisement target, and the rate of being actively exposed to the advertisement or being connected to the website by selecting and clicking on the banner is very low. As such, the banner advertising technique requires active voluntary participation of the advertising target, and thus has a problem in that the loss of the advertising cost is large because the target target reaching rate is low, it is difficult to measure the advertising effect in the future, and the advertising cost is simply determined based on the exposure frequency.

The advertising method using online contents has an advertisement format inserted before the game is started on a game site, but since the target is only a limited user accessing the site, the advertisement arrival rate or the impact of the advertisement is not so large. On the user side, it is not a way of being exposed to advertisements voluntarily to get free contents. Therefore, there is a psychological rejection of advertisements, and the effect of linking to actual purchases decreases. In addition, since the advertising cost is not calculated based on the frequency of exposure, there is a problem in that the advertising cost is lost and it is difficult to measure the advertising effect in the future.

The present invention has been made to solve the above-described problems, the object of the present invention is to realize the advertising effect by automatically activating the advertising content in the content window used by the user, and further the passage of time or the user's content request It activates different advertisement contents according to the number of times, or in conjunction with the mailing system, the contents and advertisement contents are activated in the mail received by the recipients of the mail, and the different advertisements are implemented according to the time period and the number of acknowledgment clicks on the mail. By providing a multimedia content advertising method that can maximize the advertising effect.

The present invention for solving the above technical problem, the first step of the user requests the content to the Internet server of the host including the multimedia content DB and the advertising content DB; Receiving a content request of the user to form complex information by combining the content requested from the multimedia content DB and the advertisement content from the advertisement content DB; Step 3, wherein the complex information is received by a user's computer through an internet network and the multimedia content is activated; And step 4 in which the advertisement content is dynamically connected and activated after the multimedia content is completed. It provides a multimedia content advertising method comprising a.

In addition, the present invention step 5 characterized in that the new advertisement is combined and transmitted in the advertising content DB when the user requests again the same multimedia content as the multimedia content or another multimedia content; The present invention provides a method for advertising multimedia content, which includes a new advertisement content so that a new advertisement can be renewed even when the user clicks on the same content again, thereby increasing the efficiency of the advertisement.

In addition, the present invention after the step 4, if a predetermined time elapses, the advertising content DB automatically provides a new multimedia content advertising method, characterized in that activated by providing a multimedia content, the user computer multimedia content Even if it is left on the screen, other advertisements can be renewed over time, improving the efficiency of advertisements.

In addition, the present invention is 11 steps of the user requests the content to the Internet server of the host including the multimedia content DB and the advertising content DB; Receiving a content request of the user to form complex information by combining the content requested in the multimedia content DB and the advertisement content in the advertisement content DB; A thirty-third step of interlocking the complex information with a mailing system to activate the mailing system; A 44th step of transmitting, by the user, the combined mail to the mail address of the third user; Step 55, which is received by a computer of a third user through an internet network and the multimedia content of the complex information is activated when the third user clicks on a mail; In step 66, the advertisement content is dynamically connected and activated after the multimedia content is completed; By providing a multimedia content advertising method comprising a, it is possible to automatically enable the advertising content even when the recipient receiving the mail to activate the multimedia content.

The present invention may further include step 77 where a third user clicks on the received mail again to confirm, and after the multimedia content is completed, new advertisement content received from the advertisement DB is activated. By providing a multimedia content advertising method characterized in that, the third user as the recipient of the mail can be activated by combining other advertisements when clicking to check the same mail again.

In another aspect, the present invention provides a multimedia content advertising method characterized in that the new advertising content is automatically activated by transmitting new advertising content automatically from the advertising content DB, a third time received the mail After a certain period of time, the activated advertisement contents in the user's confirmation mail are replaced with new advertisement contents to increase the efficiency of the advertisement.

In addition, in the present invention, when the user or a third user who receives the mail is combined with another mailing system to send the mail to another third user by scraping the complex information, steps 55 to 66; Alternatively, by providing the multimedia content advertising method comprising performing step 77, the above-mentioned advertisement can be replaced according to the passage of time and the number of clicks even when used in another mail by scraping only the multimedia content separately from the received mail. Make sure

Also, when the third user clicks on the received mail again to confirm the received mail, after the multimedia content is completed, new advertisement content received from the advertisement DB is activated. By providing an advertisement method, even when the scraped multimedia content is confirmed by a third user, the above-mentioned advertisement can be replaced automatically.

In addition, the present invention provides a multimedia content advertising method characterized in that the new advertising content is automatically activated by transmitting new advertising content automatically from the advertising content DB after a certain time elapse of the advertisement over time Allow replacement to be made.

Hereinafter, with reference to the accompanying drawings will be described a specific configuration and operation of the present invention.

Referring to Figure 1, showing the basic system of the present invention, the administrator's desk computer 10, the multimedia content DB 30 and the host Internet server 20 connected to the advertising content DB 40 is provided, It is based on the structure provided with the computer 50 of the Internet user (user) connected by this. Of course, in this case, it is preferable that the administrator's desk computer or the user's computer have a basic web browser or an application program capable of reading dynamic files. Multimedia content also encompasses various types of content such as video, audio, text data, moving images, animations, and the like. The gist of the present invention is that the advertisement content is dynamically updated according to time and situation by dynamically combining with this type of multimedia content or dynamically interlocking with a separate type. 2, a preferred embodiment of the present invention will be described.

First, when the user requests the desired multimedia content from the administrator's homepage or blog (S1), the multimedia content selected from the connected multimedia content DB received from the host Internet server 20 and selected from the advertising content DB (DB1) The advertisement contents are combined to form complex information (S2), and transmitted to the user's computer (S3). The transmission scheme may be implemented in various ways, but preferably, the transmission scheme is transmitted in a streaming scheme. The transmitted complex information is first activated through the user's web browser (S4), and then the combined advertisement content is activated after the multimedia content is completed (S5).

Subsequently, if the user clicks again to see the multimedia content (S7), the new advertisement is transmitted to the user in combination with the multimedia content in another advertisement content DB (DB2) among the advertisement content DB of the user. Make sure you're refreshing with advertising.

In addition, even if the user wants to view other multimedia contents, a new advertisement in another advertisement contents DB (DB2) among the advertisement contents DB of the user is combined with the multimedia contents and transmitted to the user so as to be renewed as a new advertisement.

In addition, even when the multimedia content is not re-requested or other multimedia content request, when a predetermined time elapses, another advertisement is automatically transmitted from the advertisement content DB DB2 so as to dynamically connect to view another advertisement. Although the advertisement content DB or the multimedia content DB is numbered as DB1, DB2, etc. for convenience, it is preferable that the advertisement content DB or the multimedia content DB is provided as a plurality of DBs.

Look at another embodiment of the present invention.

Referring to FIG. 3, FIG. 3 is a schematic diagram illustrating linking complex information combined with advertisement content and multimedia content to a mailing system.

First, when there is a request of a user's content connected to a host homepage or a blog that provides a mailing service (P1), the multimedia information DB and the advertisement content DB of the host compose complex information combining the multimedia content and the advertisement content. (P2). When the complex information is automatically combined with the mailing system, and the mail is made after the user writes the mail (P4), the third user (recipient) receiving the mail receives the mail (P5). When the mail is clicked, the multimedia content of the complex information is activated, and then the advertisement content is activated (P6, P7).

In addition, when the recipient checks the mail again after a certain period of time, when the mail is clicked (P8), new advertisement content is dynamically linked to the mail in the advertisement content DB (DB3) of the host, and the advertisement information is renewed. Will be.

In addition, it is more preferable that a new orphanage content is automatically linked to the mail automatically after a considerable time after checking the mail (P9). In this work, the first advertisement content is transmitted as complex information combined with multimedia contents, but when the information is provided due to the passage of time or the user's reconfirmation request, the advertisement content DB automatically displays the new advertisement content. By transmitting the information to the advertising effect can be achieved.

In this way, it is possible to maximize the advertising effect due to the renewal of ad content over time or the renewal of the ad content by clicking on the mail for reconfirmation of the user's information.

In addition, when the received mail is used by the third user to scrape complex information combined with the mail and post it on his or her blog, or to create another mail, the renewal of the advertising content over time, In order to reconfirm the user's information, the advertising content can be automatically renewed by clicking on the mail. Through this, it is possible to achieve an advertising effect due to the delivery of advertisement images that increase exponentially.

In the detailed description of the invention as described above, specific embodiments have been described. However, various modifications are possible within the scope of the present invention without departing from the scope of the present invention. The technical idea of the present invention should not be limited to the described embodiments of the present invention, and the claims are equivalent to the claims. It must be decided by things.

In particular, by linking with the mailing system, contents and advertisement contents are activated in the mails received by the recipients of the mail, and different advertisements are implemented according to time slots and the number of acknowledgment clicks on the mail. There is also an effect that can be maximized.

Claims

Step 1, the user requests the content to the Internet server of the host including the multimedia content DB and the advertising content DB;

Receiving a content request of the user to form complex information by combining the content requested from the multimedia content DB and the advertisement content from the advertisement content DB;

Step 3, wherein the complex information is received by a user's computer through an internet network and the multimedia content is activated; And

Step 4 in which the advertisement content is dynamically connected and activated after the multimedia content is completed;

Multimedia content advertising method comprising a.

The method according to claim 1,

If the user requests the same multimedia content again or the other multimedia content request again another step 5 characterized in that the new content is combined and transmitted in the advertising content DB; Multimedia content advertising method.

The method according to claim 1 or 2,

After the step 4, if a predetermined time has elapsed, the advertisement content DB is automatically activated by transmitting new advertising content.

Step 11, the user requests the content to the Internet server of the host including the multimedia content DB and the advertising content DB;

Receiving a content request of the user to form complex information by combining the content requested in the multimedia content DB and the advertisement content in the advertisement content DB;

A thirty-third step of interlocking the complex information with a mailing system to activate the mailing system;

A 44th step of transmitting, by the user, the combined mail to the mail address of the third user;

Step 55, which is received by a computer of a third user through an internet network and the multimedia content of the complex information is activated when the third user clicks on a mail;

In step 66, the advertisement content is dynamically connected and activated after the multimedia content is completed;

Multimedia content advertising method comprising a.

The method according to claim 4,

When the third user clicks again to confirm the received mail, the multimedia content further comprises step 77 of activating new advertisement content received from the advertisement DB after the multimedia content is completed. Advertising method.

The method according to claim 4 or 5,

When a predetermined time elapses, the new advertising content is automatically activated by automatically transmitting new advertising content from the advertising content DB.

The method according to claim 4,

When the user or a third user who has received the mail by scraping the complex information combines with another mailing system and sends a mail to another third user, steps 55 to 66 or 77 may be performed. Multimedia content advertising method, characterized in that performed.

The method according to claim 7,

And when the third user clicks on the received mail again to confirm, after the multimedia content is completed, new advertisement content received from the advertisement DB is activated.

The method according to claim 7 or 8,