KR102176251B1 - method and system for providing online advertisement service that provides advertisement information to users by advertisement category - Google Patents

Abstract

The present invention relates to a method for providing an online advertisement service which provides advertisement information to a user for each advertisement category and a system thereof. According to an embodiment of the present invention, in a management server operating an advertisement platform, the management server comprises: a communication module receiving first information inputted by a user through an advertisement platform from a user terminal running the advertisement platform; and a control module controlling information indicating a plurality of advertisement categories to be outputted through the user terminal, obtaining first selection information of the user corresponding to the advertisement categories from the user terminal, generating information indicating a plurality of recommended advertisement companies based on the first selection information and the first information, and controlling the information to be outputted through the user terminal. The information indicating the plurality of advertisement categories corresponds to at least one of a place advertisement, a blog advertisement, an SNS advertisement, an image advertisement, a video advertisement, a pop-up advertisement, and a voice advertisement, and the place advertisement provides a map for a specific place.

Description

A method and system for providing online advertisement service that provides advertisement information to users by advertisement category.

The present invention relates to a method and system for providing an online advertisement service that provides advertisement information to a user for each advertisement category.

Korean Patent Publication No. 10-2020-0019397 discloses a server, a method, and a user terminal for providing an advertisement service.

The document is an advertisement server providing an advertisement service, comprising: an advertisement selecting unit for selecting one moment product advertisement among a plurality of pre-stored instant product advertisements based on media content being played on a user terminal; At least one of an advertisement object unit for transmitting an advertisement object of the product advertisement to the user terminal at a viewing time of viewing the media content in the user terminal and a plurality of preset interactions in relation to the advertisement object An advertisement providing unit that provides a product advertisement to the user terminal at a moment corresponding to the advertisement object based on whether or not it has occurred, and the plurality of interactions includes at least one of a speech interaction and a touch interaction generated through the user terminal. Initiate the point.

Accordingly, the present invention intends to propose a method and system for providing an online advertisement service that provides advertisement information to users by advertisement category.

Korean Patent Publication No. 10-2020-0019397

An object of the present invention is to provide a method and system for providing an online advertisement service that provides advertisement information to a user for each advertisement category.

Another object of the present invention is to provide an artificial intelligence-based marketing automation solution.

The technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems that are not mentioned will be clearly understood by those of ordinary skill in the technical field to which the present invention belongs from the following description. I will be able to.

According to an embodiment of the present invention, there is provided a management server operating an advertisement platform, comprising: a communication module for receiving first information input by a user through the advertisement platform from a user terminal executing the advertisement platform; And controlling to output information representing a plurality of advertisement categories through the user terminal, obtaining first selection information of a user corresponding to a plurality of advertisement categories from the user terminal, and receiving the first selection information and the first information. A control module configured to generate information representing a plurality of recommended advertisement companies based on and output information through the user terminal; It proposes a management server including.

The first information may include personal information of the user, information indicating the type of business of the user, information indicating the marketing purpose of the user, and information indicating the user's available budget.

The control module includes an artificial intelligence module for operating an artificial intelligence network, and the artificial intelligence module selects the plurality of recommended advertisement companies using the first selection information, the first information, and artificial intelligence technology. You can do it.

The control module may include a block chain module, and the block chain module may be characterized in that it generates information representing the plurality of recommended advertisement companies based on a block chain technology.

The control module may generate information indicating a matching score corresponding to each of the user and the plurality of recommended advertisement companies based on the first information of the user, and control the generated information to be output through the user terminal.

The control module may include a block chain module, and the block chain module may generate matching score block data corresponding to the information representing the matching score and transmit it to the user terminal.

An embodiment of the present invention is a system (system) for operating an advertising platform, a management server (management server); Including, the management server, a communication module for receiving first information inputted by a user through the advertisement platform from a user terminal running the advertisement platform, and information indicating a plurality of advertisement categories through the user terminal Control to output, obtain first selection information of a user corresponding to a plurality of advertisement categories from the user terminal, and generate information representing a plurality of recommended advertisement companies based on the first selection information and the first information A system including a control module for controlling output through the user terminal is proposed.

As described above, an embodiment of the present invention has a technical effect in terms of proposing a method and a system for providing an online advertisement service that provides advertisement information to a user for each enhanced advertisement category.

In addition, an embodiment of the present invention may provide an artificial intelligence-based marketing automation solution to a user.

The effects obtainable in the present invention are not limited to the above-mentioned effects, and other effects not mentioned can be clearly understood by those of ordinary skill in the art from the following description. will be.

Other aspects, features and benefits as described above of certain preferred embodiments of the present invention will become more apparent from the following description, which is handled in conjunction with the accompanying drawings.
1 is a diagram showing a system for providing an advertisement platform according to an embodiment of the present invention.
2 is a block diagram illustrating a management server operating an advertisement platform according to an embodiment of the present invention.
3 is a flowchart showing a method of operating an advertisement platform according to an embodiment of the present invention.
4 is a diagram for explaining an advertisement platform according to an embodiment of the present invention.
5 is a view for explaining an advertisement platform according to an embodiment of the present invention.
6 is a diagram illustrating an advertisement platform according to an embodiment of the present invention.
7 is a flowchart showing a method of operating an advertisement platform according to an embodiment of the present invention.
8 is a block diagram illustrating a control module of a management server according to an embodiment of the present invention.
It should be noted that throughout the drawings, like reference numbers are used to show the same or similar elements, features, and structures.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In describing the embodiments, descriptions of technical contents that are well known in the technical field to which the present invention pertains and are not directly related to the present invention will be omitted. This is to more clearly convey the gist of the present invention by omitting unnecessary description.

For the same reason, some components in the accompanying drawings are exaggerated, omitted, or schematically illustrated. In addition, the size of each component does not fully reflect the actual size. The same reference numerals are assigned to the same or corresponding components in each drawing.

Advantages and features of the present invention, and a method of achieving them will become apparent with reference to the embodiments described below in detail together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in a variety of different forms, only the present embodiments are intended to complete the disclosure of the present invention, and the general knowledge in the technical field to which the present invention pertains. It is provided to completely inform the scope of the invention to those who have it, and the invention is only defined by the scope of the claims. The same reference numerals refer to the same components throughout the specification.

In this case, it will be appreciated that each block of the flowchart diagrams and combinations of the flowchart diagrams may be executed by computer program instructions. Since these computer program instructions can be mounted on the processor of a general purpose computer, special purpose computer or other programmable data processing equipment, the instructions executed by the processor of the computer or other programmable data processing equipment are described in the flowchart block(s). It creates a means to perform functions. These computer program instructions can also be stored in computer-usable or computer-readable memory that can be directed to a computer or other programmable data processing equipment to implement a function in a particular way, so that the computer-usable or computer-readable memory It is also possible to produce an article of manufacture containing instruction means for performing the functions described in the flowchart block(s). Computer program instructions can also be mounted on a computer or other programmable data processing equipment, so that a series of operating steps are performed on a computer or other programmable data processing equipment to create a computer-executable process to create a computer or other programmable data processing equipment. It is also possible for instructions to perform processing equipment to provide steps for executing the functions described in the flowchart block(s).

In addition, each block may represent a module, segment, or part of code that contains one or more executable instructions for executing the specified logical function(s). In addition, it should be noted that in some alternative execution examples, functions mentioned in blocks may occur out of order. For example, two blocks shown in succession may in fact be executed substantially simultaneously, or the blocks may sometimes be executed in reverse order depending on the corresponding function.

In this case, the term'~ unit' used in this embodiment refers to software or hardware components such as field-programmable gate array (FPGA) or application specific integrated circuit (ASIC), and'~ unit' is a certain role. Perform them. However,'~ part' is not limited to software or hardware. The'~ unit' may be configured to be in an addressable storage medium, or may be configured to reproduce one or more processors. Thus, as an example,'~ unit' refers to components such as software components, object-oriented software components, class components and task components, processes, functions, properties, and procedures. , Subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, database, data structures, tables, arrays, and variables. The components and functions provided in the'~ units' may be combined into a smaller number of elements and'~ units', or may be further divided into additional elements and'~ units'. In addition, components and'~ units' may be implemented to play one or more CPUs in a device or a security multimedia card.

In describing the embodiments of the present invention in detail, examples of specific systems will be the main target, but the main subject matter to be claimed in this specification is the scope disclosed in the present specification to other communication systems and services having a similar technical background. It can be applied within a range that does not deviate greatly, and this will be possible at the judgment of a person skilled in the art.

1 is a diagram showing a system for providing an advertisement platform according to an embodiment of the present invention.

Referring to FIG. 1, a system for providing an advertisement platform according to an embodiment of the present invention includes a management server 110, a user terminal 120, a first network entity 130, and a first network entity. The second network entity 140, the third network entity 150, and the fourth network entity 160 may be included. In the case of FIG. 1, a total of four network entities 130, 140, 150, and 160 are shown, but this is only an example selected for convenience of design, and the network included in the system 100 of the present invention The number of entities is not limited thereto. In addition, the management server 110, the user terminal 120, and each of the plurality of network entities 130, 140, 150, and 160 may be referred to as a network node. Further, referring to FIG. 1, the management server 110 may be connected to the user terminal 120 and each of the plurality of network entities 130, 140, 150, and 160 through a wired or wireless network. In addition, each of the first network entity 130, the second network entity 140, the third network entity 150, and the fourth network entity 160 is a terminal and/or server (eg, cloud server, web server, etc.) It may include.

2 is a block diagram showing a management server according to an embodiment of the present invention.

Referring to FIG. 2, the management server 110 may include a first control module 210, a first communication module 220, a first input module 230, and/or a first output module 240. In addition, the management server 110 may be a server operating a website and/or a mobile app that provides or supports the advertising platform of the present invention. In addition, each of the user terminal 120 and the first to fourth network entities 130, 140, 150, and 160 includes a second control module 260 (not shown), a second communication module 270 (not shown), and It may include 2 input modules 280 (not shown) and/or second output modules 290 (not shown).

The control modules 210 and 260 may directly/indirectly control the management server 110 and/or the user terminal 120 to implement the operation/step/process according to an embodiment of the present invention. In addition, the control modules 210 and 260 may include at least one processor, and the processor may include at least one central processing unit (CPU) and/or at least one graphic processing device (GPU).

In addition, the control modules 210 and 260 are based on API (Application Programming Interface), IoT (Internet of Things), IIoT (Industrial Internet of Things), and ICT (Information & Communication Technology) technology. Can be created and/or managed.

The communication modules 220 and 270 may transmit and receive various data, signals, and information with the management server 110, the user terminal 120, and/or the network entities 130, 140, 150, and 160. In addition, the communication modules 220 and 270 may be a wireless communication module (eg, a cellular communication module, a short-range wireless communication module, or a global navigation satellite system (GNSS) communication module) or a wired communication module (eg, a local area network (LAN) communication module). Module, or a power line communication module). In addition, the communication modules 220 and 270 may include a first network (for example, a Bluetooth, WiFi direct, or a short-range communication network such as IrDA (Infrared Data Association)) or a second network (for example, a cellular network, the Internet, or a computer network (for example, LAN or WAN) to communicate with external electronic devices. These various types of communication modules may be integrated into one component (eg, a single chip), or may be implemented as a plurality of separate components (eg, multiple chips).

The input modules 230 and 280 are commands to be used in the management server 110, the user terminal 120, and/or the components of the network entities 130, 140, 150, 160 (for example, the control module 210, etc.) Alternatively, data may be received from the management server 110 and/or external to the user terminal 120 (eg, a user (eg, a first user, a second user, etc.), an administrator of the management server 110, etc.). In addition, the input modules 230 and 280 include a touch recognition capable display installed in the management server 110 and/or the user terminal 120, a touch pad, a button type recognition module, a voice recognition sensor, a microphone, a mouse, or a keyboard. can do. Here, the touch-recognizable display, touch pad, and button-type recognition module may recognize a touch through a user's body (eg, a finger) through a pressure-sensitive and/or capacitive method.

The output modules 240 and 290 are signals generated by the control modules 210 and 260 of the management server 110 and/or the user terminal 120 or acquired through the communication modules 220 and 270 (e.g., voice signals). ), information, data, images, and/or various objects. For example, the output modules 240 and 290 may include a display, a screen, a display unit, a speaker and/or a light emitting device (eg, an LED lamp).

The storage module 250 stores data such as a basic program, an application program, and setting information for the operation of the management server 110 and/or the user terminal 120. In addition, the storage module includes a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (eg, SD or XD memory, etc.), Magnetic memory, magnetic disk, optical disk, RAM (Random Access Memory, RAM), SRAM (Static Random Access Memory), ROM (Read-Only Memory, ROM), PROM (Programmable Read-Only Memory), EEPROM (Electrically Erasable Programmable Read) -Only Memory) may include at least one storage medium.

In addition, the storage module 250 may store personal information of a customer (first user) using the management server 110 and/or the user terminal 120, personal information of an administrator (second user), and the like. Here, the personal information is a name, ID (ID; identifier), password, social security number, street name address, phone number, mobile phone number, email address, and/or a reward generated by the management server 110 (eg, points, etc. ), etc. may be included. In addition, the control modules 210 and 260 may perform various operations using various images, programs, contents, data, etc. stored in the storage module 250.

3 is a flowchart showing a method of operating an advertisement platform according to an embodiment of the present invention.

Referring to FIG. 3, a method according to an embodiment of the present invention may include acquiring information indicating a user's business type, marketing purpose, and budget through a user terminal (S310).

The user may input the first information through a website and/or a mobile app that provides the advertising platform of the present invention executed through the user terminal 120. The first information may be transmitted from the user terminal 120 to the management server 110 and recorded in the management server 110 and/or the storage module 250.

The first information may include information indicating the user's business type, information indicating the user's marketing purpose, information indicating a budget available to the user, and may further include personal information of the user.

The information indicating the user's business type may include first business type information and second business type information, and the second business type information is information indicating a sub-industry of the business type indicated by the first business type information, and includes information indicating a job. can do.

The first industry information can represent the category of the upper concept related to the job, and development, management/business, marketing/advertising, design, sales, customer service/retail (retail, distribution), personnel/education, media, engineering/ May include design, investment/analysis/real estate, manufacturing/production, game production, logistics/trade, F&B (Food and Beverage), legal/law enforcement, medical/pharmaceutical/bio, government/non-profit, construction/facilities .

The second industry type information may indicate a category of a lower concept related to a job, and the second industry type information may be matched with the first industry type information.

The second industry information includes, for example, web developers, server developers, front-end developers, Java developers, Android developers, iOS developers, Python developers, DevOps/system administrators, data related to or matching development (first industry information). This can include engineers, Node.js developers, system/network administrators, C/C++ developers, development managers, machine learning engineers, data scientists, and more. In addition, the second industry information includes, for example, service planners, business development/planners, project managers, strategic planners, operations managers, data analysts, accountants/bookkeepers, etc. that are related or matched with management/business (first industry information). It may include. In addition, the second industry information includes, for example, digital marketers, marketers, marketing strategy planners, content marketers, brand marketers, social marketing, advertisement planners (AE), etc. that are related or matched with marketing/advertising (first industry information). Can include. In addition, the second industry information includes, for example, UX designers, UI/GUI designers, web designers, graphic designers, mobile designers, video/motion designers, product designers, etc. that are related or matched with design (first industry information). can do.

In addition, the second business type information includes, for example, corporate sales representatives, sales managers, technical sales experts, external sales experts, representatives of major customer companies, solution consultants, customer success managers, etc. related or matched with sales (first business type information). Can include. In addition, the second industry type information may include, for example, a CS manager, MD, CS advisor, retail MD, CRM expert, fashion MD, store clerk, etc. related or matched with customer service/retail (first industry information). have. In addition, the second business type information is, for example, a personnel manager, recruiter, organization management expert, personnel evaluation expert, HRD/training expert, salary/compensation expert, HRBP, etc. related or matched with HR/education (first business type information). It may include. In addition, the second industry type information may include, for example, a content creator, video editor, producer, editor, video production, writer, sound engineer, etc. related or matched with media (first industry information). In addition, the second industry information may include, for example, automotive engineer, mechanical engineer, electrical engineer, product engineer, electromechanical engineer, control engineer, electronic engineer, etc. related or matched with engineering/design (first industry information). I can.

In addition, the second industry information may include, for example, an accountant, financial analyst, accountant/accountant, analyst, IR, CPA, compliance officer, etc. related to or matching investment/analysis/real estate (first industry information). I can. In addition, the second industry information includes, for example, quality managers, production managers, manufacturing engineers, test engineers, process managers, machine manufacturing technicians, machine/equipment operation, safety related or matched with manufacturing/production (first industry information). This may include managers, chemists, materials managers, and production workers. In addition, the second industry information includes, for example, game client developers, game planners, mobile game developers, Unity developers, game server developers, game artists, game graphic designers, and games that are related or matched with game production (first industry information). This could include an operator (GM), an Unreal developer, and more. In addition, the second industry information includes, for example, logistics/trade related or matching logistics/trade (first industry information), logistics analyst, transport manager, delivery person, warehouse specialist, shipping/shipping clerk, operation manager, freight. This may include a truck driver, trade office, etc.

In addition, the second industry type information may include, for example, a chef, a food MD, a food service worker, a food service menu developer, a dietitian, a bartender, a restaurant manager, and the like related to or matched with F&B (first industry information). In addition, the second industry type information may include, for example, a legal person in charge of legal affairs, a legal advisory committee, a lawyer, a patent attorney, a specifier, etc. related or matched with a law/law enforcement agency (first industry type information). In addition, the second industry information includes, for example, medical/pharmaceutical/bio (first industry information) related or matched researcher, biotechnology researcher, clinical trial researcher, case manager, veterinarian, pharmaceutical analysis chemist, clinical trial nurse, Microbiologists, etc. In addition, the second industry type information may include, for example, information analysts, counselors, public officials, occupational soldiers, environmental experts, local experts, volunteers, etc. related to or matching government/non-profit (first industry information). In addition, the second industry type information may include, for example, a maintenance manager, an estimate engineer, a mechanic, a manager, etc. related or matched with construction/facilities (first industry type information).

Information indicating the user's marketing purpose may include attracting new customers, maintaining customers, and improving relationships.

Here, the personal information includes the user's name, ID, password, social security number, street name address, phone number, mobile phone number, email address, and/or a reward generated by the management server 110 (eg; Points, etc.).

In addition, the first information further includes information on the amount and/or details (payment details) paid by the user through the website and/or mobile app of the present invention, and information on the rewards (points) received or used by the user. It can also be included.

For example, the website and/or mobile app of the present invention may perform an operation corresponding to steps S320 to S340 and FIG. 7 described later only when a predetermined authentication procedure is completed through the user's first information.

For example, the predetermined criterion may include a predetermined authentication procedure, and the predetermined authentication procedure may include an identity authentication process performed based on the user's personal information.

In addition, the method may include outputting information indicating a plurality of advertisement categories through a user terminal (S320).

The plurality of advertisement categories may include place advertisements, blog advertisements, SNS advertisements, image advertisements, video advertisements, pop-up advertisements, and voice advertisements. Here, the place advertisement may include a map for a specific place.

In addition, the method may include acquiring, through a user terminal, first selection information of a user corresponding to at least one of a plurality of advertisement categories (S330).

The user may select at least one of a plurality of advertisement categories on the website and/or the mobile app. For example, a user may touch or click at least one of a plurality of advertisement categories displayed through a website and/or a mobile app, i) a signal corresponding to the touch is transmitted to the management server 110 The management server 110 may generate the first selection information, or ii) the user terminal 120 may generate and transmit the first selection information corresponding to the touch to the management server 110.

In addition, the method may include generating information representing a plurality of recommended advertisement companies and outputting information through a user terminal (S340).

The management server 110 may control to generate information indicating a plurality of recommended advertisement companies supporting at least one advertisement category corresponding to the first selection information and output through the user terminal 120. Each of the information representing the plurality of recommended advertisement companies may display a matching score to be described later, and the website and/or mobile app of the present invention may display information representing the plurality of recommended advertisement companies in the order of the highest matching score. Can be displayed or printed.

4 to 6 illustrate an example of a website and/or a mobile app providing an advertisement platform of the present invention, and only one design is selected for convenience of explanation, and the present invention is not limited thereto.

4 is a diagram for explaining an advertisement platform according to an embodiment of the present invention.

The website and/or mobile app that provides the advertising platform of the present invention outputs information 410 indicating a plurality of industries, information 420 indicating a plurality of marketing purposes, and information 430 indicating an available budget. can do.

5 is a view for explaining an advertisement platform according to an embodiment of the present invention.

The website and/or mobile app providing the advertisement platform of the present invention may display information indicating a plurality of advertisement categories, for example, information 510 indicating a place advertisement, information 520 indicating a blog advertisement, Information 530 indicating an SNS (social network service) advertisement may be output.

6 is a diagram illustrating an advertisement platform according to an embodiment of the present invention.

The website and/or mobile app providing the advertisement platform of the present invention may display or output information 600 indicating a plurality of recommended advertisement companies. At this time, the information 600 indicating a plurality of recommended advertisement companies includes information 610 indicating a first recommended advertisement company, information 620 indicating a second recommended advertisement company, and information 630 indicating a third recommended advertisement company. can do. Information indicating the first recommended advertisement company 610, the information indicating the second recommended advertisement company 620, and the information indicating the third recommended advertisement company 630 are the company name, rating, review, location information of the advertisement company, and total It may include workload, price, satisfaction, and event information (eg, discount events, etc.). Here, the total amount of work shows how much work has been done based on the company with the most work compared to other companies. In addition, the first matching score 611 is a score for a first recommended advertising company, a second matching score 621 is a score for a second recommended advertising company, and a third matching score 631 is a score for a third recommended advertising company. May be a score for

7 is a flowchart showing a method of operating an advertisement platform according to an embodiment of the present invention.

Referring to FIG. 7, the method according to an embodiment of the present invention may include the step of generating, by the management server 110, information indicating a matching score based on the user's first information (S710).

Here, the matching score may be information indicating relevance, suitability, and degree of recommendation between the user and each of the plurality of recommended advertisement companies.

*In addition, the control module 210 includes personal information of the user, information indicating the user's business type (first business type information, the second business type information), information indicating the marketing purpose of the user, information indicating the available budget for the user, Matching score based on at least one of information on the amount and/or details (payment details) paid by the user through the website and/or mobile app of the present invention, and information on rewards (points) received or used by the user (And/or information indicating a matching score) may be determined or generated. In addition, information indicating the matching score may be generated by the artificial intelligence module 810 and/or the block chain module 820 of the control module 210, which will be described later.

For example, in the case of an advertisement company related to the first industry type information and/or the second industry type information, the matching score may be set higher. In addition, for example, when the user has a history of using an advertisement service at a corresponding company, and/or a payment using an advertisement service, the matching score of the corresponding advertisement company may be set higher (and/or Alternatively, the first additional point may be reflected in the matching score).

For example, in the case of an advertising company that can provide an advertisement service within the range of a budget available to the user, the matching score may be set higher (and/or the second additional point may be reflected in the matching score. ).

For example, in the case of an advertising company that can provide advertising services with rewards (points) owned by users, the matching score may be set higher, and in particular, advertising services that can be provided only with rewards (points) held by users. In the case of an advertisement company that supports, the matching score may be set higher (and/or a third additional point may be reflected in the matching score).

For example, based on the first information input by the user through the website and/or mobile app of the present invention, within a predetermined time (time threshold) from the time when the first information is input i) the advertising company A) inputs the draft advertisement based on the first information through a website and/or a mobile app, or ii) transmits information indicating the draft advertisement based on the first information to the management server 110 In this case, the management server 110 may set the matching score higher for the corresponding company (and/or the fourth additional point may be reflected in the matching score).

In addition, the method may include the step of outputting information indicating the matching score by the management server 110 (S720).

The management server 110 may control information indicating the matching score to be output through a website and/or a mobile app output from the user terminal 120.

In addition, the method may include the step of generating, by the management server 110, information representing a plurality of recommended advertisement companies and outputting information through a user terminal (S730).

The management server 110 may control to generate information indicating a plurality of recommended advertisement companies supporting at least one advertisement category corresponding to the first selection information and output through the user terminal 120. Each of the information indicating the plurality of recommended advertisement companies may be displayed with a matching score, and the website and/or mobile app of the present invention displays information indicating the plurality of recommended advertisement companies in the order of the highest matching score. Or print it out.

In addition, the method may include obtaining, by the management server 110, second selection information corresponding to a plurality of recommended advertisement companies through a user terminal (S740).

The user may select at least one of a plurality of advertising companies on the website and/or mobile app. For example, a user may touch or click at least one of a plurality of advertisement companies displayed through a website and/or a mobile app, i) a signal corresponding to the touch is transmitted to the management server 110 The management server 110 may generate the second selection information, or ii) the user terminal 120 may generate and transmit the second selection information corresponding to the touch to the management server 110.

Meanwhile, the S710 to S740 may be implemented sequentially, but the order may be changed, and only some of the S710 to S740 may be implemented in combination with other substrates (methods) of the present invention.

8 is a block diagram illustrating a control module of a management server according to an embodiment of the present invention.

Referring to FIG. 8, the control module 210 of the management server 110 may include an artificial intelligence module 810 and a block chain module 820.

The artificial intelligence module 810 may i) select a plurality of recommended advertisement companies and/or ii) generate a matching score based on the artificial intelligence network. In addition, the artificial intelligence module 810 uses machine learning on big data stored in the storage module 250 to i) select a plurality of recommended advertisement companies, and/or ii) match. Can generate points.

In addition, the artificial intelligence module 810 may train the artificial intelligence network by using big data stored in the storage module 250 of the management server 110 as an input variable. For example, the artificial intelligence module 810 may perform learning so that an accurate correlation can be derived using a deep learning technique, which is a field of machine learning. For example, the artificial intelligence module 810 may include a plurality of second users (ie, previous customers) who have used the website and/or mobile app before the first user who uses the website and/or mobile app of the present invention. The artificial intelligence network may be trained by using the information inputted by a as learning data.

As an example, the artificial intelligence module 810 may learn the artificial intelligence network according to a first learning mode, and the artificial intelligence module 810 is the first learning mode i) the second user inputs. Personal information of the second user, information indicating the business type of the second user (the first business type information of the second user, the second business type information of the second user), information indicating the marketing purpose of the second user, available to the second user Information indicating the possible budget, information on the amount and/or details (payment details) that the second user paid through the website and/or mobile app of the present invention, and the rewards (points) that the second user received or used Information about and ii) the rating input after the second user uses the advertisement service of the present invention and/or the draft advertisement (and/or the advertisement completed) from the point of time when the second user inputs the aforementioned i) information. The artificial intelligence network may be trained by using information indicating the difference between the received time points as learning data.

For example, the artificial intelligence module 810 may obtain an output from the learned artificial intelligence network based on an input input to the learned artificial intelligence network as described above. The input is the user's first information, the user's first selection information, etc., and the output is i) information representing a plurality of recommended advertising companies and/or ii) a matching score (and/or matching score Information). Through this, the artificial intelligence module 810 may i) select a plurality of recommended advertisement companies, and/or ii) generate a matching score (and/or information indicating the matching score).

Also, the artificial intelligence module 810 may calculate weights of a plurality of inputs in the function through learning through deep learning. In addition, various models, such as a recurrent neural network (RNN), a deep neural network (DNN), and a dynamic recurrent neural network (DRNN), may be used as an artificial intelligence network model used for such learning.

Here, RNN is a deep learning technique that considers both current and past data at the same time, and a recurrent neural network (RNN) represents a neural network in which a connection between units constituting an artificial neural network constitutes a directed cycle. Furthermore, various methods can be used for a structure capable of configuring a recurrent neural network (RNN), for example, a Fully Recurrent Network, Hopfield Network, Elman Network, and ESN (Echo state network), long short term memory network (LSTM), bi-directional RNN, continuous-time RNN (CTRNN), hierarchical RNN, and secondary RNN are representative examples. In addition, as a method for training a recurrent neural network (RNN), a gradient descent method, Hessian Free Optimization, Global Optimization Method, or the like may be used.

Blockchain module 820 is a matching score block based on the information indicating the matching score so that information indicating the matching score can be transmitted to other network nodes (e.g., user terminal 120) based on blockchain technology. Data can be created. The matching score block data generated by the block chain module 820 may be transmitted to the user terminal 120 through the communication module 220. In addition, the management server 110 may store at least one element included in the grouped information (indicating the matching score) and/or the matching score block data in the blockchain 252 (not shown).

In general, a block chain is a decentralized storage that cannot be forged and/or tampered with, created and managed by a peer-to-peer (P2P) network. Blockchain refers to a collection of data blocks created by a transaction (a unit operation that cannot be split between two parties) in succession in the form of a chain. Different from the previous block Since the block is successively encrypted and the data agreed by more than half of the users is recognized as real data, the data recorded once cannot be forged and/or altered. A typical application of the blockchain is bitcoin, a decentralized electronic currency that records the transaction process of cryptocurrency. The block chain can store confirmed transaction details that occur between users for a certain period of time. And, many users each have a copy of the blockchain, and transaction details can be made public. In this way, only transaction details agreed by more than half of the users are recognized as actual data, and may be stored in blocks to be permanently stored.

Meanwhile, each of the management server 110, the user terminal 120, and the first network node 130 to the fourth network node 160 of the present invention is a block chain node including a block chain or capable of controlling block data. I can. For example, the management server 110 groups first information, first selection information, second selection information, information indicating a recommended advertisement company, information indicating a matching score, etc. received from the user terminal 120 and/or After hashed and stored in the blockchain, forgery and/or alteration of the first information, first selection information, second selection information, information indicating recommended advertising companies, information indicating matching score, etc. can be verified or determined. I can. As an example, the blockchain module 820 generates matching score block data including a Merkle hash based on information representing the matching score, and includes a plurality of the generated Merkle hashes. Information indicating the matching score of can be grouped.

The management server 110 converts content to be stored in the storage module 250 (e.g., matching score block data including Merkle hash based on information indicating the matching score) into a block chain transaction, and other participating in the block chain network 100 It can be transmitted to the blockchain nodes 120, 130, 140, 150, 160. The information indicating the matching score to be stored in the blockchain transaction may include a Merkle hash identifier, a group identifier, and/or an identifier of a previous group.

The management server 110 includes at least one element stored in the blockchain 252 and at least one included in the information indicating the grouped matching score based on at least one of a predetermined time and the number of information indicating the stored matching score. By comparing one element, the integrity of information indicating the stored matching score may be verified. When the information indicating the stored matching score is not integrity, the management server 110 may output the integrity through the output module 240.

When the information representing the matching score stored in the storage module 250 is forged and/or altered or damaged, the management server 110 manages the management server 110 by an administrator (eg, a second user). The integrity may be output through the output module 240 so that it can be seen. The control module 210 may generate a certificate for determining the integrity of the stored blockchain and transmit it to other blockchain nodes 120, 130, 140, 150, 160. The certificate may include information of information representing the stored at least one matching score, information of information representing the grouped matching score, and information of the stored blockchain. The certificate may be used by the management server 110 to determine whether the information indicating the matching score is integrity.

In the control module 210, the request of at least one element for the stored blockchain is i) through a website and/or a mobile app that provides or supports an information providing service indicating the matching score of the present invention, and/or ii ) When received from another blockchain node (120, 130, 140, 150, 160), the requested at least one element is i) output through the website and/or mobile app, and/or ii) another blockchain It can be transmitted to nodes 120, 130, 140, 150, 160.

The embodiments of the present invention disclosed in the present specification and drawings are only provided for specific examples to easily explain the technical content of the present invention and to aid understanding of the present invention, and are not intended to limit the scope of the present invention. That is, it is apparent to those of ordinary skill in the art that other modifications based on the technical idea of the present invention can be implemented. In addition, each of the above embodiments can be operated in combination with each other as needed. For example, all embodiments of the present invention may be implemented by a system 100, a management server 110, a user terminal 120, and/or a network entity (130, 140, 150, 160) in which parts are combined with each other. have.

In addition, the method of controlling the system 100, the management server 110, the user terminal 120, and/or the network entities 130, 140, 150, 160 according to the present invention can be performed through various computer means. It can be implemented in the form of a program command that can be recorded in a computer-readable medium.

As described above, various embodiments of the present invention may be implemented as computer readable code in a computer readable recording medium from a specific viewpoint. A computer-readable recording medium is any data storage device capable of storing data that can be read by a computer system. Examples of computer-readable recording media include read only memory (ROM), random access memory (RAM), and compact disk-read only memory (CD-ROM). ), magnetic tapes, floppy disks, optical data storage devices, and carrier waves (such as data transmission over the Internet). The computer readable recording medium can also be distributed through networked computer systems, so that the computer readable code is stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for achieving various embodiments of the present invention can be easily interpreted by experienced programmers in the field to which the present invention is applied.

In addition, it will be appreciated that the apparatus and method according to various embodiments of the present invention can be realized in the form of hardware, software, or a combination of hardware and software. Such software may be, for example, a volatile or nonvolatile storage device such as a storage device such as a ROM, or a memory such as a RAM, memory chip, device or integrated circuit, or For example, it may be optically or magnetically recordable, such as a compact disk (CD), a DVD, a magnetic disk, or a magnetic tape, and stored in a storage medium that can be read by a machine (for example, a computer). The method according to various embodiments of the present invention may be implemented by a computer or a portable terminal including a control unit (control modules 210 and 260) and a memory, and such a memory is used to provide instructions for implementing the embodiments of the present invention It will be appreciated that this is an example of a machine-readable storage medium suitable for storing a program or programs containing.

Accordingly, the present invention includes a program including a code for implementing the apparatus or method described in the claims of the present specification, and a storage medium readable by a machine (such as a computer) storing such a program. Further, such a program may be transferred electronically through any medium, such as a communication signal transmitted through a wired or wireless connection, and the present invention suitably includes equivalents thereto.

The embodiments of the present invention disclosed in the present specification and drawings are merely provided for specific examples to easily explain the technical content of the present invention and to aid understanding of the present invention, and are not intended to limit the scope of the present invention. In addition, the embodiments according to the present invention described above are merely exemplary, and those of ordinary skill in the art will understand that various modifications and equivalent ranges of embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention should be determined by the following claims.

Claims (1)

In a server that provides an online advertisement service that provides advertisement information to users by advertisement category,
Receives first information inputted by a user through an advertisement platform from a user terminal running the advertisement platform, wherein the first information is personal information of the user, information indicating the user's business type, and marketing purpose of the user. A communication module including information and information indicating an available budget of the user;
Operate the advertisement platform, control to output information representing a plurality of advertisement categories through the user terminal, obtain first selection information of a user corresponding to a plurality of advertisement categories from the user terminal, and select the first A control module that generates information representing a plurality of recommended advertisement companies based on information and the first information, and controls the information to be displayed through the user terminal; And
A storage module that stores the first selection information and the first information, and stores data corresponding to at least one of a basic program for an operation of the control module, an application program, and setting information; Including,
The information indicating the user's business type includes first business type information indicating an upper category related to the business type and second business type information indicating a lower category related to the first business type information,
The first industry information is development, management, marketing, design, sales, retail, education, media, engineering, investment, real estate, manufacturing, games, logistics, F&B (Food and Beverage), legal, medical, non-profit, And at least one of the construction,
The control module calculates the matching score for each of the plurality of recommended advertisement companies, the user's personal information, the user's first and second industry information, the user's marketing purpose, and the user's available budget. Make decisions based on the information presented,
A first additional point is added to the recommended advertisement company corresponding to the user's first industry information and the second industry information,
A second additional point is added to the recommended advertisement company for which the user's history is used,
A third additional point is added to the recommended advertisement companies that can provide advertisement services through the advertisement platform to the user only with the user's available budget,
A fourth additional point is added to a recommended advertisement company capable of providing the advertisement service to the user with only the points held by the user,
For a recommended advertisement company capable of providing the advertisement service to the user within a threshold time from when the first information is received through the user terminal, the matching score is determined by adding a fifth additional point,
The control module,
The matching score for each of the plurality of recommended advertisement companies is grouped and hashed to generate matching score block data including a Merkle hash, and the matching score block data is generated and transmitted to the user terminal. Blockchain module; It characterized in that it comprises a,
The information indicating the plurality of advertisement categories corresponds to at least one of a place advertisement, a blog advertisement, an SNS advertisement, an image advertisement, a video advertisement, a pop-up advertisement, and a voice advertisement, and the place advertisement includes a map for a specific place. ,
A server that provides an online advertisement service that provides advertisement information to users by advertisement category.

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