KR20190092887A - Media play device, method and commercial server for providing purchase service of product related to contents - Google Patents

Abstract

The present invention relates to a media playing device which provides a service for purchasing goods related to content. According to the present invention the media playing device comprises: a voice receiving unit configured to receive a spoken voice from a user while playing content; an identification word recognition unit for recognizing an identification word included in the received voice; and an information providing unit for providing purchase request information to an advertisement server when the identification word is recognized from the voice. The purchase request information is transmitted from the advertisement server to a counselor terminal assigned with respect to the content and is used by the counselor terminal to attempt a telephone connection to a mobile terminal interworking with the media playing device based on the purchase request information to proceed with purchase of a product related to the content.

Description

MEDIA PLAY DEVICE, METHOD AND COMMERCIAL SERVER FOR PROVIDING PURCHASE SERVICE OF PRODUCT RELATED TO CONTENTS}

The present invention relates to a media playback device, a method and an advertisement server for providing a service for purchasing goods related to content.

IPTV (Internet Protocol Television) is a two-way broadcasting and communication service that provides various video contents such as movies and broadcasting programs and various multimedia contents such as Internet search to a television receiver using a high-speed internet network. Viewers can use the remote control to receive various contents and additional services provided by the Internet such as movie watching, home shopping, home banking, online games, MP3, etc. from IPTV.

Recently, IPTV has become possible to purchase products on the home shopping channel through a remote controller, and in connection with this service, Korean Patent No. 10-0616299, which is a prior art, describes a home shopping order payment service system and a method using a set-top box. It is starting.

With remote controllers available on IPTV's home shopping channel, home shopping customers can now order products without having to make an order call or talk to an agent. However, this method has a disadvantage in that the procedure for purchasing a product is complicated, making home shopping customers prefer to talk directly with a counselor.

A media player, method, and advertisement for providing a product related to a content that provides an intention to purchase a product currently on the home shopping channel by uttering an identifier (eg, call me) for a product of the home shopping channel. We want to provide a server. A media playback device that provides a product related to a content that allows a user to make a convenience to purchase a product by making a call from an agent of the home shopping channel without having to make an ARS call for a product of a home shopping channel. To provide a method and an ad server. On the seller side, by providing outbound calls to customers who have actively expressed their intention to buy, we provide media playback devices, methods, and ad servers that provide products related to content that can increase sales probability and reduce the cost of help desks. I would like to. A media player, method, and an advertisement server for providing a product related to a content for providing a product purchase service through an offline store in a region where a user is located during a play of an intermediate advertisement in a real-time channel are provided. However, the technical problem to be achieved by the present embodiment is not limited to the technical problems as described above, and other technical problems may exist.

As a means for achieving the above-described technical problem, an embodiment of the present invention, the voice receiving unit for receiving a speech spoken by the user during the reproduction of the content, the identifier recognition unit for recognizing the identification words included in the received voice And an information provider for providing purchase request information to an advertisement server when the identification word is recognized from the voice, wherein the purchase request information is transmitted from the advertisement server to an agent terminal assigned with respect to the content, and associated with the content. In order to proceed with the purchase of a product, a counselor terminal may be used to attempt a telephone connection to a mobile terminal interworking with the media playback apparatus based on the purchase request information.

According to another embodiment of the present invention, receiving the spoken voice from the user during the reproduction of the content, recognizing the identification word included in the received voice, if the identification word is recognized from the voice, the purchase request information advertising server Including a step of providing, wherein the purchase request information is transmitted from the advertising server to the counselor terminal assigned in relation to the content, in order to proceed with the purchase of goods related to the content counselor terminal It is possible to provide a product purchase service providing method which is used to attempt a telephone connection to a mobile terminal interworking with the media player.

According to another embodiment of the present invention, when the media playback device receives a voice including the identification word from the user during the playback of the content and the identification word is recognized from the voice, the receiving unit for receiving the purchase request information from the media playback device, And a transmission unit configured to transmit the purchase request information to the counselor terminal assigned in relation to the content, wherein the purchase request information is a mobile device in which the counselor terminal interworks with the media playback device to proceed with the purchase of a product related to the content. It is possible to provide an advertisement server which is used to attempt a telephone connection to a terminal.

The above-mentioned means for solving the problems are merely exemplary, and should not be construed to limit the present invention. In addition to the exemplary embodiments described above, there may be additional embodiments described in the drawings and detailed description of the invention.

According to any one of the problem solving means of the present invention described above, the customer utters an identifier (for example, call me) for the product of the home shopping channel, thereby providing a purchase intention for the product currently on sale in the home shopping channel A media player, a method, and an advertisement server for providing a product related to a content may be provided. A media playback device that provides a product related to a content that allows a user to make a convenience to purchase a product by making a call from an agent of the home shopping channel without having to make an ARS call for a product of a home shopping channel. , Methods and ad servers. On the seller side, by providing outbound calls to customers who have actively expressed their intention to buy, we provide media playback devices, methods, and ad servers that provide products related to content that can increase sales probability and reduce the cost of help desks. can do. A media player, a method, and an advertisement server for providing a product related to a content that allows a product purchase service to be provided through an offline store in a region where a user is located during a play of an intermediate advertisement in a real-time channel may be provided. .

1 is an exemplary diagram showing a product purchase service providing system according to an embodiment of the present invention.
2 is a block diagram of a media playback apparatus according to an embodiment of the present invention.
3 is a flowchart illustrating a method of providing a purchase service of goods related to content in a media playback device according to an embodiment of the present invention.
4 is a block diagram of an advertisement server according to an embodiment of the present invention.
5 is a flowchart illustrating a method of providing a service for purchasing a product related to content in an advertisement server according to an embodiment of the present invention.
6A and 6B are exemplary views illustrating a subscription screen of a purchase service of a product related to content according to an embodiment of the present invention.
7A and 7B are exemplary views illustrating a process of receiving a voice including an identification word from a user during playback of content in a media playback apparatus according to an embodiment of the present invention.
8A and 8B are exemplary diagrams for describing a process of providing a purchase service for a product related to an intermediate advertisement during reproduction of an intermediate advertisement according to an embodiment of the present invention.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element in between. . In addition, when a part is said to "include" a certain component, which means that it may further include other components, except to exclude other components, unless specifically stated otherwise, one or more other features It is to be understood that the present disclosure does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, parts, or combinations thereof.

In the present specification, the term 'unit' includes a unit realized by hardware, a unit realized by software, and a unit realized by both. In addition, one unit may be realized using two or more pieces of hardware, and two or more units may be realized by one piece of hardware.

Some of the operations or functions described as being performed by a terminal or a device in the present specification may instead be performed in a server connected to the terminal or device. Similarly, some of the operations or functions described as being performed by the server may be performed by a terminal or a device connected to the server.

Hereinafter, an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is an exemplary diagram showing a product purchase service providing system according to an embodiment of the present invention. Referring to FIG. 1, the product purchase service providing system 1 may include a media player 110, a display device 120, a mobile terminal 130, an advertisement server 140, an agent terminal 150, and an offline store terminal ( 160). The media player 110, the display device 120, the mobile terminal 130, the advertisement server 140, the agent terminal 150, and the offline store terminal 160 may be controlled by the product purchase service providing system 1. Illustrates the components that can be.

Each component of the commodity purchase service providing system 1 of FIG. 1 is generally connected through a network. For example, as shown in FIG. 1, the advertisement server 140 may be connected to the media player 110 or the counselor terminal 150 simultaneously or at intervals of time.

A network refers to a connection structure capable of exchanging information between nodes such as terminals and servers, and includes a local area network (LAN), a wide area network (WAN), and the Internet (WWW: World). Wide Web), wired / wireless data communication network, telephone network, wired / wireless television communication network, and the like. Examples of wireless data networks include 3G, 4G, 5G, 3rd Generation Partnership Project (3GPP), Long Term Evolution (LTE), World Interoperability for Microwave Access (WIMAX), Wi-Fi, Bluetooth communication, Infrared communication, Ultrasound Communication, visible light communication (VLC), liFi (LiFi), and the like, but are not limited thereto.

The media playback device 110 may receive the spoken voice from the user 115 during the playback of the content. The content may include, for example, content broadcast in a home shopping channel, content broadcast in a real time channel including an intermediate advertisement, VOD content, and the like. For example, the media playback device 110 may receive a spoken voice from the user 115 during playback of content broadcasted on a home shopping channel. For another example, the media playback apparatus 110 may receive a spoken voice from the user 115 during playback of an intermediate advertisement of content broadcasted on a real time channel or VOD content. To this end, the media playback device 110 may register the voice spoken by the user 115 in the database in advance.

The media playback device 110 may recognize an identification word included in the received voice. The identifier may be, for example, "Call Me".

If the identification word is recognized from the voice, the media playback apparatus 110 may provide the purchase request information to the advertisement server 140. The purchase request information may include a phone number of the mobile terminal 130. To this end, the user 115 may register the phone number of the mobile terminal 130 in advance through the 'call me' button of the remote controller.

For example, when the content being played is the content being broadcast in the home shopping channel, the purchase request information is transmitted from the advertisement server 140 to the agent terminal 150 assigned with respect to the content and proceeds to purchase the product related to the content. To do so, the counselor terminal 150 may be used to attempt a telephone connection to the mobile terminal 130 interworking with the media player 110 based on the purchase request information.

In another example, when the content being played is content broadcasted in a real-time channel including an intermediate advertisement or VOD content, the purchase request information may include a mobile terminal 160 of an offline store for proceeding with the purchase of a product related to the intermediate advertisement. It may be used to attempt a telephone connection to the terminal 130.

The media playback device 110 may measure the position of the media playback device 110 when receiving a voice spoken by a user during playback of an intermediate advertisement of content broadcasted on a real-time channel or VOD content. When the identification word is recognized from the voice, the media player 110 may provide the advertisement server 140 with location information of the media player 110 so that a purchase service for a product related to the intermediate advertisement is provided. The purchase service for goods related to the intermediate advertisement is located within a predetermined range from the location information of the media player 110 among the plurality of pre-registered offline stores by the advertisement server 140, and the offline service providing the goods related to the intermediate advertisement. By selecting a store, the store may be provided to the mobile terminal 130 through the selected offline store.

The display device 120 may output content being played. For example, the display apparatus 120 may output content broadcast in a home shopping channel. For another example, the display device 120 may output content and VOD content broadcast in a real time channel, and may output an intermediate advertisement included in the real time channel and VOD.

The display device 120 may output text for providing a service for purchasing a product related to the content at the bottom of the content being played. For example, if the display device 120 is outputting the home shopping channel, the display device 120 displays a phrase such as "Call me" if you want to order / consult the product at the bottom of the home shopping channel. You can output it together.

The display apparatus 120 may display a call waiting message until the call is received from the counselor terminal 150 in the form of a pop-up or a full screen. For example, the display device 120 may display a call waiting message such as "You are going to call after 10 seconds" and "Your reservation order is completed. You are going to call after a while."

The mobile terminal 130 may receive a phone call for proceeding with the purchase of a product related to the content. For example, when the content being played in the media playback device 110 is the content that is broadcasted in the home shopping channel, the mobile terminal 130 is provided through the agent terminal 150 assigned to the content from the advertisement server 140. Receive a phone call to proceed with the purchase of goods associated with. For another example, when the content being played in the media playback device 110 is a content or VOD content broadcast in a real-time channel including an intermediate advertisement, the advertisement server 140 may determine from the position information of the media playback device 110. When the offline store located within a predetermined range and providing a product related to the intermediate advertisement is selected, the mobile terminal 130 may receive a call for proceeding with the purchase of the product related to the intermediate advertisement from the offline store terminal 160. .

The advertisement server 140 may provide a purchase service of a product related to the content.

In an embodiment, the advertisement server 140 may provide a product purchase service for the case where the content being played in the media playback apparatus 110 is the content that is broadcast on the home shopping channel.

When the media player 110 receives the voice including the identifier from the user 115 during the playback of the home shopping channel and recognizes the identifier from the voice, the media server 110 transmits the purchase request information to the media player 110. Can be received from.

The advertisement server 140 may transmit the purchase request information to the counselor terminal 150 assigned with respect to the content. For example, when the content being played in the media playback apparatus 110 is the content broadcast in the home shopping channel, the advertisement server 140 may transmit the channel information and the media of the content broadcast in the home shopping channel being played in the media playback apparatus 110. Content information including the time information from the purchase request information received from the playback device 110 may be transmitted to the counselor terminal 150.

In another embodiment, the advertisement server 140 may provide a product purchase service for the case where the content being played in the media playback apparatus 110 is the content or VOD content that is broadcast in the real time channel including the intermediate advertisement.

The advertisement server 140 receives the voice containing the identifier from the user 115 during the reproduction of the intermediate advertisement of the real-time channel or the VOD from the user 115, and when the identifier is recognized from the voice, the media playback device 110 sends the media to the purchase request information. Can be received from the playback device 110.

The advertisement server 140 may provide a purchase service for a product related to an intermediate advertisement when the media playback device 110 receives a voice including the identification word from the user 115 during playback of the content and recognizes the identification word from the voice. In order to receive the location information of the media playback device 110 from the media playback device 110 can be received.

The advertisement server 140 may select an offline store which is located within a predetermined range from the location information of the media player 110 among the plurality of registered offline stores and provides a product related to the intermediate advertisement. The advertisement server 140 may transmit the purchase request information to the selected offline store.

The advertisement server 140 may register an advertiser number from an advertiser terminal (not shown). The ad server 140 maps the registered advertiser number (for example, advertiser 1 number, advertiser 2 number, advertiser 3 number, etc.) with the channel number (channel number 1, channel number 2, channel number 3, etc.) to a database. Can be saved. For example, the advertisement server 140 may map the number of the advertiser 3 to the channel number 1 and store the mapping.

The advertisement server 140 may grasp information about the product currently being sold in the home shopping channel based on the time information received from the media player 110, the channel information, the advertiser number, the purchase request information, and the purchase request information. Product information may be transmitted to the counselor terminal 150. Here, the counselor terminal 150 may be a counselor terminal 150 of a customer center operated in a home shopping channel, or may be a counselor terminal (not shown) of a customer center operated by an advertiser.

The advertisement server 140 may count the number of telephone consultation connections between the counselor terminal 150 and the media player 110. In this way, the advertisement server 140 may measure the real-time advertising effect on the product currently being broadcast through the counted telephone consultation connection.

The counselor terminal 150 may receive a telephone consultation for proceeding with the purchase of the product related to the content from the advertisement server 140 and receive the purchase request information.

The counselor terminal 150 attempts to connect to the mobile terminal 130 interworking with the media playback device 110 based on the purchase request information, the home shopping channel information, and the time information on which the purchase request information is received, and the mobile terminal 130. ) Is connected to the telephone, you can proceed to the consultation for the purchase of goods.

When the offline store terminal 160 is selected as an offline store that provides a product related to an intermediate advertisement being played by the media player 110 by the advertisement server 140, the offline store terminal 160 may receive purchase request information from the advertisement server 140. have.

The offline store terminal 160 attempts to connect to the mobile terminal 130 interworking with the media playback device 110 based on the received purchase request information. Consultation for the purchase of related goods can be conducted.

2 is a block diagram of a media playback apparatus according to an embodiment of the present invention. Referring to FIG. 2, the media playback device 110 may include a voice receiver 210, an identifier recognition unit 220, an information provider 230, and a position measurer 240.

The voice receiver 210 may receive the spoken voice from the user 115 while the content is being played. The content may include, for example, content broadcast in a home shopping channel, content broadcast in a real time channel including an intermediate advertisement, VOD content, and the like. For example, the voice receiver 210 may receive a voice spoken by the user 115 during the playback of the content broadcast on the home shopping channel, and during the playback of the intermediate advertisement of the content broadcasted on the real time channel or the VOD content ( Voice uttered from the user may be received. The voice spoken by the user 115 during the playback of the content may be, for example, "Ginya, Call Me".

The identification word recognition unit 220 may recognize the identification word included in the received voice. The identification word may be, for example, “Call Me”, and the identification word may be used to recognize the intention of the user 115 to purchase a product related to the content.

When the identification word is recognized from the voice, the information provider 230 may provide the purchase request information to the advertisement server 140. The purchase request information may include a phone number of the mobile terminal 130.

For example, when the content includes content broadcast in a home shopping channel, the purchase request information is transmitted from the advertisement server 140 to the agent terminal 150 assigned with respect to the content, and proceeds to purchase a product related to the content. To this end, the counselor terminal 150 may be used to attempt to connect to the mobile terminal 130 that interworks with the media playback device 110 based on the purchase request information.

For another example, when the content includes content broadcasted on a real-time channel including an intermediate advertisement or VOD content, the purchase request information may include a mobile terminal 160 of an offline store for proceeding with the purchase of a product related to the intermediate advertisement. It may be used to attempt a telephone connection to the terminal 130.

When the identification word is recognized from the speech by the identification word recognition unit 220, the information providing unit 230 measures the media playback apparatus 110 measured by the location measuring unit 240 so that a purchase service for a product related to the intermediate advertisement is provided. The location information may be provided to the advertisement server 140. Here, the purchase service for goods related to the intermediate advertisement is located within a predetermined range from the position information of the media player 110 among the plurality of pre-registered offline stores by the advertisement server 140, and provides the goods related to the intermediate advertisement. As the offline store is selected, it may be provided to the mobile terminal 130 through the selected offline store.

The position measuring unit 240 may measure the position (GPS coordinate) of the media playback device 110. Alternatively, the location measuring unit 240 may query the pre-registered location information of the media playback device 110.

3 is a flowchart illustrating a method of providing a purchase service of goods related to content in a media playback device according to an embodiment of the present invention. The method of providing a purchase service of a product related to the content in the media playback apparatus 110 illustrated in FIG. 3 is processed in time series in the product purchase service providing system 1 according to the embodiments illustrated in FIGS. 1 and 2. Steps. Therefore, even if omitted below, the present invention is also applied to a method of providing a service for purchasing a product related to the content in the media playback apparatus 110 according to the exemplary embodiment illustrated in FIGS. 1 and 2.

In operation S310, the media playback apparatus 110 may receive a spoken voice from the user 115 during playback of the content.

In operation S320, the media reproducing apparatus 110 may recognize an identification word included in the received voice.

In operation S330, when the identification word is recognized from the voice, the media playback apparatus 110 may provide the purchase request information to the advertisement server 140. The purchase request information is transmitted from the advertisement server 140 to the agent terminal 150 assigned with respect to the content, and the agent terminal 150 transmits the media playback device based on the purchase request information to proceed with the purchase of the product related to the content. It may be used to attempt a telephone connection to the mobile terminal 130 in conjunction with 110.

In the above description, steps S310 to S330 may be further divided into additional steps or combined into fewer steps, according to an embodiment of the present invention. In addition, some steps may be omitted as necessary, and the order between the steps may be switched.

4 is a block diagram of an advertisement server according to an embodiment of the present invention. Referring to FIG. 4, the advertisement server 140 may include a receiver 410, a transmitter 420, a location information receiver 430, and an offline store manager 440.

The receiver 410 receives the purchase request information from the media playback apparatus 110 when the media playback apparatus 110 receives a voice including the identification word from the user 115 during the playback of the content and recognizes the identification word from the speech. can do. The content may include content broadcast in a home shopping channel, content broadcast in a real time channel including an intermediate advertisement, VOD content, and the like. For example, the receiving unit 410 receives a voice from the user 115 that includes the identification word during the reproduction of the content advertised on the real-time channel or the VOD content, from the user 115, and the media player 110 recognizes the identification word from the voice. If so, the purchase request information may be received from the media playback device 110.

The transmitter 420 may transmit the purchase request information to the counselor terminal 150 assigned with respect to the content. The purchase request information may include a phone number of the mobile terminal 130.

When the content is the home shopping channel, the transmission unit 420 includes channel information of content broadcast in the home shopping channel being played in the media playback device 110 and time information when the purchase request information is received from the media playback device 110. Content information may be further transmitted to the counselor terminal 150. In this case, the purchase request information may be used by the counselor terminal 150 to attempt a telephone connection to the mobile terminal 130 interworking with the media playback device 110 to proceed with the purchase of a product related to the content.

When the offline store providing the product related to the intermediate advertisement is selected by the offline store manager 440, the transmitter 420 may transmit the purchase request information to the selected offline store.

The location information receiving unit 430 receives a voice including the identification word from the user 115 during the playback of the content, and when the identification word is recognized from the voice, the media player 110 provides a purchase service for a product related to the intermediate advertisement. To provide the location information of the media playback device 110 from the media playback device 110 may be received.

The offline store manager 440 may select an offline store that is located within a predetermined range from the location information of the media player 110 among the plurality of pre-registered offline stores and provides a product related to the intermediate advertisement.

5 is a flowchart illustrating a method of providing a service for purchasing a product related to content in an advertisement server according to an embodiment of the present invention. The method of providing a purchase service of a product related to the content in the advertisement server 140 illustrated in FIG. 5 is a process of time-series processing in the product purchase service providing system 1 according to the embodiment illustrated in FIGS. 1 to 4. Include them. Therefore, even if omitted below, the method is also applied to the method of providing a purchase service of goods related to the content in the advertisement server 140 according to the embodiment shown in Figs.

In operation S510, when the media player 110 receives a voice including the identification word from the user 115 during playback of the content and the identification word is recognized from the voice, the advertisement server 140 sends the purchase request information to the media playback device ( 110).

In operation S520, the advertisement server 140 may transmit the purchase request information to the counselor terminal 150 assigned with respect to the content. The purchase request information may be used by the counselor terminal 150 to attempt a telephone connection to the mobile terminal 130 interworking with the media playback device 110 to proceed with the purchase of a product related to the content.

In the above description, steps S510 to S520 may be further divided into additional steps or combined into fewer steps, according to an embodiment of the invention. In addition, some steps may be omitted as necessary, and the order between the steps may be switched.

6A and 6B are exemplary views illustrating a subscription screen of a purchase service of a product related to content according to an embodiment of the present invention.

6A is an exemplary diagram for explaining a subscription process of a purchase service of a product related to content according to an embodiment of the present invention. Referring to FIG. 6A, the user 115 selects a 'call me' button of a remote controller during the playback 600 of the XX home shopping channel, or selects a call me service within a menu setting to select a purchase service of a product related to a content. You can proceed to join.

When the user 115 inputs the phone number of the mobile terminal 130 through the remote controller, the media playback device 110 receives a subscription completion message 610 for a purchase service of a product related to the content through the display device 120. You can output

6B is an exemplary diagram illustrating a subscription screen of a product purchase service for a plurality of home shopping channels according to an embodiment of the present invention. Referring to FIG. 6B, when the subscription of the purchase service of the product related to the content is completed in FIG. 6A, the user 115 may use the service without subscribing to each product purchase service of the plurality of home shopping channels. For example, 'A home shopping' 620 and 'B home shopping' 630 are different home shopping channels, but the user 115 may use a product purchase service without subscribing to a product purchase service for each channel. have.

7A and 7B are exemplary views illustrating a process of receiving a voice including an identification word from a user during playback of content in a media playback apparatus according to an embodiment of the present invention.

7A is an exemplary diagram illustrating a message inducing a purchase service of a product related to content according to an embodiment of the present invention. Referring to FIG. 7A, the display apparatus 120 outputs the home shopping channel 700, and when the user 115 subscribes to a purchase service of a product related to content, the display apparatus 120 includes a message 710 for inducing a product purchase service. You can print For example, the display apparatus 120 may output a message 710 "Call Me 'for the corresponding product order / consultation" at the bottom of the home shopping channel.

FIG. 7B is an exemplary diagram illustrating a process in which a user purchases a product related to content by uttering a voice including an identification word according to an embodiment of the present invention. Referring to FIG. 7B, when the user 720 wants to purchase a product on sale in the home shopping channel, the user 720 may utter a voice of “Jiniya, Call Me” 730. The media playback device 740 receives the spoken voice from the user 720 and recognizes an identification word included in the voice, thereby recognizing the user's intention to purchase the corresponding product of the 720, and sending it to the advertisement server 140. Purchase requisition information can be provided.

8A and 8B are exemplary diagrams for describing a process of providing a purchase service for a product related to an intermediate advertisement during reproduction of an intermediate advertisement according to an embodiment of the present invention.

8A is an exemplary diagram illustrating a screen in play of a real time channel including an intermediate advertisement according to an embodiment of the present invention. Referring to FIG. 8A, when the user 115 selects a pro baseball channel as a real time channel, the display apparatus 120 may output a relay screen 800 for one pro baseball.

When the first professional baseball 800 is finished, the display device 120 may output the intermediate advertisement screen 810 at the airborne switching time for starting the second professional baseball 820. At this time, if the media playback apparatus 110 receives a voice call of “call me” from the user 115 during the output of the intermediate advertisement screen 810, the media playback apparatus 110 may not respond to the speech utterance. Recognizing the included identifier, the advertisement server 140 may provide purchase request information for purchase of a product related to the intermediate advertisement 810.

The media player 110 may measure location information of the media player 110 and provide the same to the advertisement server 140.

The advertisement server 140 may select an offline store located within a predetermined range through the map 830 based on the GPS coordinates of the media playback device 110. For example, when the intermediate advertisement screen 810 is a chicken advertisement of the A company, the advertisement server 140 determines whether the chicken store of the A company is located within a predetermined range from the position of the media player 110, and then the chicken of the A company. If the store is within range, it can provide purchase requisition information to the store. Here, the purchase request information may be a phone number of the mobile terminal 130 of the user 115.

When the offline store terminal 160 is selected by the advertisement server 140, the offline store terminal 160 may attempt to connect a telephone for chicken purchase to the mobile terminal 130 of the user 115. At this time, the offline store terminal 160 may attempt to connect to the mobile terminal 130 by the telephone number of the offline store, and connect to the mobile terminal 130 through the telephone number registered in the separate delivery order application. You can also try

A method for providing a purchase service of a product related to a content in a media playback apparatus and an advertisement server described with reference to FIGS. 1 to 8B includes a computer program stored in a medium executed by a computer or a recording medium including instructions executable by the computer. It can also be implemented in the form of. In addition, the method for providing a service for purchasing goods related to content in the media playback apparatus and the advertisement server described with reference to FIGS. 1 to 8B may be implemented in the form of a computer program stored in a medium executed by a computer.

Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer readable medium may include a computer storage medium. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

110: media playback device
120: display device
130: mobile terminal
140: ad server
150: agent terminal
160: offline store terminal
210: voice receiver
220: identifier recognition unit
230: information provider
240: position measuring unit
410: receiver
420: transmission unit
430: location information receiving unit
440: offline store management

Claims (20)

In the media playback device providing a purchase service of goods related to the content,
A voice receiver configured to receive a voice spoken by a user while playing content;
An identification word recognition unit recognizing the identification word included in the received voice; And
If the identification word is recognized from the voice, including the information providing unit for providing the purchase request information to the ad server,
The purchase request information is transmitted from the advertisement server to the counselor terminal assigned with respect to the content, and the counselor terminal interworks with the media playback device based on the purchase request information to proceed with the purchase of the product related to the content. A media playback device that is used to attempt a telephone connection to a mobile terminal.
The method of claim 1,
And the purchase request information includes a phone number of the mobile terminal.
The method of claim 1,
And the content includes content broadcast in a home shopping channel.
The method of claim 1,
The content includes at least one of content or VOD content broadcast in a real time channel including an intermediate advertisement,
And the voice receiver receives voice spoken from a user during playback of an intermediate advertisement of the real time channel or VOD.
The method of claim 4, wherein
Further comprising a position measuring unit for measuring the position of the media playback device,
And the information providing unit further provides location information of the media player to the advertisement server so that a purchase service for a product related to the intermediate advertisement is provided when the identification word is recognized from the voice.
The method of claim 5,
The purchase service for the product related to the intermediate advertisement is located within a predetermined range from the location information of the media player among a plurality of pre-registered offline stores by the advertisement server, and the offline store which provides the product related to the intermediate advertisement is provided. And by being provided to the mobile terminal through the selected offline store.
The method of claim 6,
Wherein the purchase request information is used by a terminal of the offline store for making a purchase of a product related to the intermediate advertisement to attempt a telephone connection to the mobile terminal.
A method of providing a service for purchasing goods related to content in a media playback device, the method comprising:
Receiving a spoken voice from a user while playing content;
Recognizing an identification word included in the received voice; And
If the identification word is recognized from the voice, and providing the purchase request information to the ad server,
The purchase request information is transmitted from the advertisement server to the counselor terminal assigned with respect to the content, and the counselor terminal interworks with a media playback device based on the purchase request information to proceed with the purchase of the product related to the content. It is used to attempt a telephone connection to the terminal, the product purchase service providing method.
The method of claim 8,
The purchase request information includes a phone number of the mobile terminal, product purchase service providing method.
The method of claim 8,
The content includes a content that is broadcast on the home shopping channel, product purchase service providing method.
The method of claim 8,
The content includes at least one of content or VOD content broadcast in a real time channel including an intermediate advertisement,
The receiving of the voice may include receiving a spoken voice from a user during playback of an intermediate advertisement of the real-time channel or VOD.
The method of claim 11,
Measuring the position of the media playback device;
The providing of the information to an advertisement server may further include providing location information of the media player to the advertisement server so that a purchase service for a product related to the intermediate advertisement is provided when the identifier is recognized from the voice. How to provide product purchase service.
The method of claim 12,
The purchase service for the product related to the intermediate advertisement is located within a predetermined range from the location information of the media player among a plurality of pre-registered offline stores by the advertisement server, and the offline store which provides the product related to the intermediate advertisement is provided. By being selected, it is provided to the mobile terminal through the selected offline store, product purchase service providing method.
The method of claim 13,
The purchase request information is a terminal of the offline store for proceeding the purchase of goods related to the intermediate advertising is used to try to connect to the mobile terminal, product purchase service providing method.
An advertisement server providing a service for purchasing a product related to a content,
A receiving unit for receiving, from the media playback apparatus, purchase request information from the media playback apparatus when the media playback apparatus receives a voice including the identification word from the user during the playback of the content and is recognized from the speech; And
Transmission unit for transmitting the purchase request information to the counselor terminal assigned in relation to the content
Including,
The purchase request information is used by the counselor terminal to attempt a telephone connection to the mobile terminal in conjunction with the media playback device in order to proceed with the purchase of goods related to the content.
The method of claim 15,
The purchase request information, including the telephone number of the mobile terminal, the advertising server.
The method of claim 15,
The content is to include content that is broadcast on the home shopping channel,
The transmitting unit further transmits the content information including the channel information of the home shopping channel being played in the media playback apparatus and the time information received from the media playback apparatus to the counselor terminal.
The method of claim 15,
The content includes at least one of content or VOD content broadcast in a real time channel including an intermediate advertisement,
The receiving unit receives the purchase request information from the media playback device when the media playback device receives a voice including an identification word from the user during playback of the intermediate advertisement of the real-time channel or VOD and recognizes the identification word from the voice. Ad server.
The method of claim 18,
When the media playback device receives a voice including an identification word from the user during playback of the content and the identification word is recognized from the voice, the media playback device provides the purchase service for the product related to the intermediate advertisement. And a location information receiver for receiving location information of the media playback device.
The method of claim 19,
The mobile terminal further includes an offline store management unit that selects an offline store located within a predetermined range from the location information of the media playback apparatus among a plurality of registered offline stores and provides a product related to the intermediate advertisement.
The transmission unit is to transmit the purchase request information to the selected offline store, advertising server.

Images