KR20070059244A - A method and system for servicing data broadcasting of the home shopping broadcasting using ars - Google Patents

Abstract

A method and a system for providing a data broadcasting service of home shopping broadcasting by using an ARS are provided to enable a customer inexperienced in a remote controller to conveniently issue an order by enabling the customer to input order information through the ARS, as the customer is directly connected to a home shopping call center system if the customer inputs a phone number to an ARS guide popup window. An ARS server(112) provides a speech guide message by automatically dialing the phone number based on customer list information. A database server(114) stores customer information and the information related to operation of a call center. A call center management server(118) manages business of the call center. A data broadcasting server(102) provides various home shopping broadcasting programs to a customer terminal(100). If a products information screen is provided to the customer terminal, the ordering screen is selected, and the phone number of the customer is inputted to the ARS guide popup window, the customer inputs order/payment information according to the ARS guide by connecting to the home shopping call center system(110) through an outbound call.

Description

A method and system for servicing data broadcasting of the home shopping broadcasting using ARS}

1 is a block diagram showing a data broadcasting service system of home shopping broadcasting using ARS guide according to the present invention.

2 is a flowchart illustrating an embodiment of a data broadcasting service method of home shopping broadcasting using ARS guide according to the present invention.

3 is a reference diagram showing a product information screen according to the present invention.

4 is a reference diagram illustrating an ARS guide screen according to the present invention.

5 is a reference diagram showing an orderer information screen according to the present invention.

6 is a reference diagram showing a product price information screen according to the present invention.

7 is a reference diagram showing a payment card information screen according to the present invention.

     <Description of reference numerals for main parts of the drawings>

100: customer terminal 101: wired network

102: data broadcasting server 103: customer telephone

110: call center system 111: PBX

112: ARS server 113: CTI server

114: DB server 115: Orderer Information DB

116: product price information DB 117: payment card information DB

118: call center management server 119: LAN

The present invention relates to a data broadcasting service method and system for home shopping broadcasting using ARS guidance. In particular, a consumer's telephone number is displayed in an ARS information pop-up window that appears when a consumer who selects a screen for viewing product information during home shopping broadcasting is selected. If the input is directly connected to the home shopping call center system relates to a data shopping service method and system for home shopping broadcasting using the ARS guide that allows the user to input the order and payment information to the outbound call through the ARS guide.

Recently, as digital broadcasting enters the commercialization stage, data broadcasting has attracted attention as a new medium having both internet selectivity and information transmission efficiency of broadcasting.

Unlike conventional analog TVs, data broadcasting is a digital broadcasting system that adds various data by adding various data while digitizing the TV transmission method through a broadcaster's channel. It provides multimedia data such as text, still picture, graphic, document, and software. By using it, it is a dedicated set-top box that fits the current trend of convergence of broadcasting and communication where the client uses the information.

Since 2007, many businesses are expected to start data broadcasting-related businesses. Therefore, the need for home shopping broadcasting companies to develop data broadcasting services that are unique to home shopping is emerging.

Currently, the sales of goods through home shopping broadcasts are increasing. At this time, orders and payments were mainly processed by using the remote control to enter order information and payment information into input fields on the ordering and payment screens while watching home shopping broadcasts. .

However, the method of inputting the corresponding information by using the remote controller was inconvenient for the user or the elderly who are not skilled in using the remote controller, so a more convenient method was required.

The present invention has been proposed to solve the above problems, when a consumer who views the product information while watching a home shopping broadcast selects the ordering screen, the ARS pop-up window that pops up when the consumer's phone number is directly connected to the home shopping call center system Provides a method and system for data broadcasting service of home shopping broadcasting using ARS guide that provides convenience for users unfamiliar with the remote control by being able to input corresponding order information through outbound call through ARS guide. Its purpose is to.

As a technical idea for achieving the above object, the present invention provides a PBX, an on-premises telephone exchange equipment, an ARS server that automatically dials and provides a voice guidance message based on list information of a customer to be sent, and a computer. Home shopping call center system in which CTI server that provides telephone exchange service, DB server which stores customer related information, various information related to call center operation, and call center management server in charge of call center management are connected to each other through LAN. And a customer terminal and a data broadcasting server for providing various home shopping broadcasting service programs to the customer terminal, wherein a product information screen is provided from the data broadcasting server to the customer terminal, and an ordering screen is selected. When the customer's phone number is entered in the pop-up ARS pop-up window, the home show Is connected to a call center system, outbound Colo Order and the order and payment information to a payment screen, it characterized in that the input according to the ARS instructions.

In addition, when orderer information, product price information and payment card information are input according to the ARS guide, the orderer information DB, the product price information DB, and the payment card information DB constituting the DB server may be stored, respectively.

In addition, the present invention comprises the steps of receiving the product information selected by the customer while watching the home shopping broadcast from the data broadcasting server and displaying on the customer terminal; When the order is selected by the customer, before the order screen is displayed, an ARS guide pop-up window including a phone number field is displayed; When the customer's phone number is input, immediately accessing the home shopping call center system and making an ARS call through an outbound call; Inputting orderer information, product price information, and payment card information, which are to be inputted on the ordering and payment screen, with a button of a voice or a telephone according to ARS instructions; And storing the inputted information in the orderer information DB, the product price information DB, and the payment card information DB, respectively, which constitute the DB server of the home shopping call center system.

In addition, the present invention, if the customer voice input the information in the information field of the ordering and payment according to the ARS instructions, if the input field is voice input according to the ARS instructions, the input focus is automatically shifted to the next input field It is done.

Hereinafter, with reference to the accompanying drawings with respect to the configuration and operation of the embodiment according to the present invention.

1 is a block diagram of a data broadcasting service system of home shopping broadcasting using ARS guide according to the present invention.

Home shopping call center system 110 according to the present invention is an on-premises telephone exchange equipment PBX (111), ARS server 112 that automatically dials based on the list information of customers to be sent to provide a voice guidance message, and a computer CTI server 113 to provide a telephone exchange service, a DB server 114 that stores information related to a customer, various information related to call center operation, and a call center management server 118 in charge of call center management work are LANs. (LAN) 119 is connected to each other.

In addition, the present invention is provided with a customer terminal 100 such as a TV or a PC, and a data broadcasting server 102 for providing various home shopping broadcasting service programs to the customer terminal 100. When the product information screen is provided to the customer terminal 100, the order screen is selected and the customer's phone number is entered in the pop-up ARS guide popup window, the home shopping call center system 110 is connected to order outbound calls. The order and payment information of the following screen and payment will be entered according to the ARS instructions.

In addition, the present invention, when orderer information, product price information and payment card information is input according to the ARS guide, the orderer information DB 115, product price information DB 116 and payment card information DB of the DB server 114 Respectively stored in 117.

2 is a flowchart illustrating an embodiment of a data broadcasting service method of home shopping broadcasting using ARS guide according to the present invention.

The present invention comprises the steps of receiving the product information selected by the customer while watching the home shopping broadcast from the data broadcasting server 102 to display to the customer terminal (100) (S200); If the order is selected by the customer, the data broadcasting server 102 determines this (S201) and opens an ARS information pop-up window with a phone number input box before the order screen is displayed (S202); If the customer's phone number is input, it is determined (S203) immediately accessing the home shopping call center system 110 and making an ARS call through an outbound call (S204); And step S205 of inputting orderer information, product price information, and payment card information by voice according to the ARS guide.

In addition, in the present invention, when a customer inputs corresponding information in the information input fields of the ordering and payment according to the ARS guidance, the input focus is automatically shifted to the next input field when the corresponding input field is input according to the ARS guidance.

Referring to the operation of the present invention having the configuration as described above in detail.

In order to input the corresponding order information and payment information during the ordering and payment of the goods while watching the home shopping broadcasting, the present invention is able to input the corresponding order information and payment information using the ARS guide through the outbound call of the home shopping call center system. This is necessary.

An embodiment of a data broadcasting service method of home shopping broadcasting using ARS guidance according to the present invention will be described with reference to FIGS. 1 to 7.

First, when a customer watches a home shopping broadcast and requests product data to purchase from the data broadcasting server 102, the data broadcasting server 102 displays the corresponding product information on the customer terminal 100 (S200).

When the customer views the product information provided from the data broadcasting server 102 as shown in FIG. 3 and selects ordering to order the product to purchase, the data broadcasting server 102 determines the order and displays the order screen. Before being displayed, the ARS pop-up window with the phone number field as shown in FIG. 4 is opened (S202).

At this time, when the customer's telephone number is input by the customer, the ARS phone through the outbound call is directly connected to the home shopping call center system 110 connected to the data broadcasting server 102 and the wired network 101. The phone 103 or the mobile phone is called (S204).

The customer who receives the incoming call as an outbound call continues according to the ARS guide, the orderer information and product price information inputted on the orderer information input screen, the product price information input screen, and the payment card information input screen as shown in FIGS. 5, 6, and 7. And payment card information are input by voice (S205).

And, the order information, product price information and payment card information input by voice is the order information DB 115, commodity price information DB 116 and payment card information DB 117 constituting the DB server 114 of the home shopping call center Each is stored in (S206).

In addition, when the customer inputs the information in the information input fields of the ordering and payment according to the ARS guidance, the input focus is automatically shifted to the next input field when the corresponding input field is input in voice according to the ARS guidance.

For example, when Hong Gil-dong is voice input according to the ARS guidance when the orderer information is input as shown in FIG. 5, the input focus 120 is shifted to a delivery address field, and the card number according to the ARS guidance when voice input of the payment card information as shown in FIG. 7 is performed. If you ask for the validity period after inputting 16 digits, the input focus is automatically shifted to the month input box.

On the other hand, if the customer does not enter the customer phone number in the ARS information pop-up window, using the remote control to enter the orderer information, product price information and payment card information, the data broadcast server 102 is determined to enter Each piece of information is stored in a database (not shown) of the data broadcasting server 102 (S207).

For reference, information stored in the orderer information DB 115, the product price information DB 116, and the payment card information DB 117 included in the DB server 114 of the home shopping call center 110 may be stored in the database server. It is intended to be shared with or transmitted to 102.

When the information input process of ordering and payment as described above is completed, the final order history confirmation screen is finally displayed on the customer terminal 100 (S208), and the customer may confirm this.

As described above, according to the present invention, when a customer who views the product information while watching a home shopping broadcast selects the order screen, an ARS pop-up window appears and at this time, when the customer's phone number is input, the user accesses the home shopping call center system and orders information corresponding to the outbound call. And by allowing the input of the payment information through the ARS guide can provide convenience when entering the order information and payment information to customers unfamiliar with the use of the remote control.

Claims (6)

PBX, the on-site telephone exchange equipment, An ARS server that automatically provides a voice prompt message by dialing based on list information of a customer to be sent; A CTI server using a computer to provide telephone exchange services, DB server that stores information related to customer, various information related to call center operation, Call center management server in charge of call center management work is provided with a home shopping call center system that is connected to each other through a LAN (LAN), With customer terminals, A data broadcasting server for providing various home shopping broadcasting service programs to the customer terminal; When the product information screen is provided to the customer terminal from the data broadcasting server, the order screen is selected, and the telephone number of the customer is input in the pop-up window of the ARS guide, the user accesses the home shopping call center system and orders outbound calls. And Home shopping broadcasting data broadcasting service system using the ARS guide, characterized in that to input the corresponding order and payment information on the payment screen according to the ARS guide. The method of claim 1, When the orderer information, the product price information and payment card information is input according to the ARS guide, the order information DB, the product price information DB, and the payment card information DB constituting the DB server are stored, respectively. Home shopping broadcasting data broadcasting service system. Receiving the product information selected by the customer during home shopping broadcasting from the data broadcasting server and displaying the product information on the customer terminal; When the order is selected by the customer, before the order screen is displayed, an ARS guide pop-up window including a phone number field is displayed; When the customer's phone number is input, immediately accessing the home shopping call center system and making an ARS call through an outbound call; Inputting, by the customer, order information, product price information, and payment card information, which are to be entered on an order and payment screen; And storing the input information in the orderer information DB, the product price information DB, and the payment card information DB, respectively, which constitute the DB server of the home shopping call center system. . The method of claim 3, If the customer voice inputs the information according to the ARS instructions in the information field of the ordering and payment, the input focus is automatically shifted to the next input field when the corresponding voice input is made according to the ARS instructions. Data broadcasting service method of home shopping broadcasting using. The method of claim 3, A data broadcasting service method of a home shopping broadcast using the ARS guide, wherein a customer inputs the orderer information, the product price information, and the payment card information by voice according to the ARS guide. The method of claim 3, The order information, commodity price information and payment card information according to the ARS instructions, the customer enters the data shopping service method of the home shopping broadcast using the ARS guide, characterized in that the user enters the key.

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