TW201330584A - Communication system, apparatus and method thereof - Google Patents

Communication system, apparatus and method thereof Download PDF

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TW201330584A
TW201330584A TW101115973A TW101115973A TW201330584A TW 201330584 A TW201330584 A TW 201330584A TW 101115973 A TW101115973 A TW 101115973A TW 101115973 A TW101115973 A TW 101115973A TW 201330584 A TW201330584 A TW 201330584A
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advertisement
server
call
communication device
message
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TW101115973A
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Chris Chang
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Connection Portal Inc
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Priority to US13/594,874 priority Critical patent/US20130179273A1/en
Priority to PCT/US2013/020348 priority patent/WO2013106250A1/en
Priority to JP2014552218A priority patent/JP2015510167A/en
Priority to KR1020147022029A priority patent/KR20140114012A/en
Publication of TW201330584A publication Critical patent/TW201330584A/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0208Trade or exchange of goods or services in exchange for incentives or rewards

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Abstract

A communication system, apparatus and method thereof are provided, wherein the system includes a connection processing server, an advertisement server and a communication apparatus. The communication apparatus is connected to the connection processing server and the advertisement server, sends a advertisement request to the advertisement server, and receives an advertisement information from the advertisement server, wherein the advertisement information includes an advertisement list and a plurality of advertisement contents corresponding to the advertisement list. When the communication apparatus displays the advertisement list and an operating signal is received by the communication apparatus, the communication apparatus displays one of the advertisement contents corresponding to the operating signal, and transmits an read-ad information to the advertisement server. And when the advertisement server receives the read-ad information, the advertisement server transmit an allowance information to the connection processing server to update a cost information corresponding to the communication apparatus.

Description

通訊系統、裝置及其方法Communication system, device and method thereof

本發明是有關於一種通訊系統、裝置及其方法,且特別是有關於一種通訊計費的系統、裝置及其方法。The present invention relates to a communication system, apparatus, and method thereof, and more particularly to a system, apparatus, and method for communication accounting.

隨著科技的日新月異,人們對於手持通訊裝置的需求日益地增高。近年來,智慧型手機(Smart Phone)的快速演進,更讓人們對於手機更加的依賴。一般而言,手持通訊裝置,例如手機,主要的功能為通話之功能,其次則為搭配網際網路的資料傳輸能力的各種應用程式。通話的功能除了透過行動電信網路(Mobile Telecommunication Network)外,亦可透過特定的應用程式以網路電話(Voice Over IP,VoIP)的方式進行通話。With the rapid development of technology, the demand for handheld communication devices is increasing. In recent years, the rapid evolution of smart phones has made people more dependent on mobile phones. In general, handheld communication devices, such as mobile phones, have the main function of calling, and secondly, various applications that match the data transmission capabilities of the Internet. In addition to the Mobile Telecommunication Network, the call function can also be used to make calls over a specific application via Voice Over IP (VoIP).

VoIP由於其低通話成本、低建設成本、易擴充性及日漸優良化的通話質量等優點,被目前許多電信業者認為是未來的發展主流之一以及主要的業務競爭對象。VoIP通常使用會話發起協議(Session Initiation Protocol,SIP)進行通話的控制,配合實時傳輸協議(Real-time Transport Protocol或簡寫RTP)、實時傳輸控制協議(Real-time Transport Control Protocol,RTCP)等協議傳輸語音視訊資料。VoIP亦可透過SIP伺服器與異質網路(heterogeneous network)例如上述的行動電信網路或是公共交換電話網(Public Switched Telephone Network或簡稱PSTN)互相連接及通話。其中,當與異質網路的互相連接時,則必須根據異質網路的系統服務商所規定的費率進行付費。然而VoIP本身主要的優點之一則是在於低通話成本,因此該如何讓使用者無論與怎樣的撥打對象皆享有低通話成本的通話服務,成為本領域急需被解決的問題之一。Due to its low call cost, low construction cost, easy expansion, and increasingly good call quality, VoIP is considered by many telecom operators to be one of the mainstream developments in the future and the main business competition target. VoIP usually uses the Session Initiation Protocol (SIP) for call control, and is coordinated with real-time transport protocol (Real-time Transport Protocol or RTP) and Real-time Transport Control Protocol (RTCP). Voice video data. VoIP can also connect and talk to and through a heterogeneous network such as the above-mentioned mobile telecommunication network or Public Switched Telephone Network (PSTN) through a SIP server. Among them, when interconnected with a heterogeneous network, it must be paid according to the rate specified by the system service provider of the heterogeneous network. However, one of the main advantages of VoIP itself is the low call cost. Therefore, how to make the user enjoy the low-cost call service regardless of the object to be dialed has become one of the urgent problems to be solved in the field.

有鑑於此,本發明提供一種通訊系統、裝置及其方法,使得使用者可以透過觀看廣告內容,降低通話所必須付出的費用。In view of this, the present invention provides a communication system, apparatus, and method thereof, which enable a user to reduce the cost of a call by viewing advertisement content.

本發明提供一種通訊系統,包括一連線處理伺服器、一廣告伺服器以及一通訊裝置。通訊裝置連接連線處理伺服器以及廣告伺服器,經由連線處理伺服器建立一通話,並且從廣告伺服器接收一廣告訊息。其中,廣告訊息包括一廣告清單及對應於廣告清單的多個廣告內容。當通訊裝置的通話為一終止狀態時,顯示廣告清單。而當通訊裝置接收到第一操作信號時,通訊裝置顯示對應於第一操作信號的多個廣告內容之一,並且傳送補助訊息至連線處理伺服器。當連線處理伺服器接收補助訊息時,連線處理伺服器根據補助訊息更新對應於通訊裝置的一費用資訊。The invention provides a communication system comprising a connection processing server, an advertisement server and a communication device. The communication device connects to the connection processing server and the advertisement server, establishes a call via the connection processing server, and receives an advertisement message from the advertisement server. The advertisement message includes an advertisement list and a plurality of advertisement contents corresponding to the advertisement list. When the communication device's call is in a terminated state, an advertisement list is displayed. When the communication device receives the first operation signal, the communication device displays one of the plurality of advertisement contents corresponding to the first operation signal, and transmits the assistance message to the connection processing server. When the connection processing server receives the assistance message, the connection processing server updates a fee information corresponding to the communication device according to the assistance message.

本發明提供一種通訊裝置,包括一觸控顯示單元、一通訊單元以及一控制單元。通訊單元連線至連線處理伺服器以建立一通話。控制單元連接通訊單元及觸控顯示單元,並透過通訊單元與連線處理伺服器及一廣告伺服器連線,控制單元從廣告伺服器接收一廣告訊息。其中,廣告訊息包括一廣告清單及對應於廣告清單的多個廣告內容。當通話為終止狀態時,控制單元控制觸控顯示單元顯示廣告清單。當控制單元從觸控顯示單元接收第一操作信號時,控制單元顯示對應於第一操作信號的多個廣告內容之一,並且傳送一補助訊息至連線處理伺服器以更新一費用資訊。The invention provides a communication device, comprising a touch display unit, a communication unit and a control unit. The communication unit is connected to the connection processing server to establish a call. The control unit is connected to the communication unit and the touch display unit, and is connected to the connection processing server and an advertisement server through the communication unit, and the control unit receives an advertisement message from the advertisement server. The advertisement message includes an advertisement list and a plurality of advertisement contents corresponding to the advertisement list. When the call is in the termination state, the control unit controls the touch display unit to display the advertisement list. When the control unit receives the first operation signal from the touch display unit, the control unit displays one of the plurality of advertisement contents corresponding to the first operation signal, and transmits a subsidy message to the connection processing server to update a charge information.

本發明提供一種通訊方法,包括以下步驟。首先,連線至一連線處理伺服器以建立一通話。從一廣告伺服器接收一廣告訊息,其中廣告訊息包括一廣告清單及對應於廣告清單的多個廣告內容。接著,當通話為一終止狀態時,顯示廣告清單於一觸控顯示單元。再者,當從觸控顯示單元接收一第一操作信號時,顯示對應於第一操作信號的多個廣告內容之一於觸控顯示單元,並且傳送一補助訊息至連線處理伺服器以更新一費用資訊。The invention provides a communication method comprising the following steps. First, connect to a connection processing server to establish a call. Receiving an advertisement message from an advertisement server, wherein the advertisement message includes an advertisement list and a plurality of advertisement contents corresponding to the advertisement list. Then, when the call is in a terminated state, the advertisement list is displayed on a touch display unit. Moreover, when receiving a first operation signal from the touch display unit, displaying one of the plurality of advertisement contents corresponding to the first operation signal on the touch display unit, and transmitting a subsidy message to the connection processing server to update A fee information.

基於上述,本發明提供一種通訊系統、裝置及其方法,使得通訊裝置在顯示廣告清單。當使用者透過觸控顯示單元點選了廣告清單中其中之一時,通訊裝置顯示顯示對應的廣告內容,並且同時更新該通訊裝置對應的費用資訊。Based on the above, the present invention provides a communication system, apparatus, and method thereof, such that a communication device is displaying an advertisement list. When the user selects one of the advertisement lists through the touch display unit, the communication device displays the corresponding advertisement content, and simultaneously updates the fee information corresponding to the communication device.

為讓本發明之上述特徵和優點能更明顯易懂,下文特舉實施例,並配合所附圖式作詳細說明如下。The above described features and advantages of the present invention will be more apparent from the following description.

圖1所示為根據本發明一實施例所繪示通訊系統的時序流程圖。請參照圖1,通訊系統10包括連線計費伺服器110、通訊裝置120及廣告伺服器130。通訊裝置120連接連線計費伺服器以及廣告伺服器130。通訊裝置120傳送一廣告要求至廣告伺服器130(步驟S101),並且從廣告伺服器130接收一廣告訊息。其中,廣告訊息包括一廣告清單及對應於廣告清單的多個廣告內容(步驟S102)。當通訊裝置120顯示廣告訊息中的廣告清單,並且接收到第一操作信號時,例如經由一觸控顯示單元(未繪示)接收使用者的操作,通訊裝置120顯示對應於第一操作信號的多個廣告內容之一,例如對應於使用者所點選的於清單中項目之一的廣告內容(步驟S104)。FIG. 1 is a timing chart showing a communication system according to an embodiment of the invention. Referring to FIG. 1, the communication system 10 includes a connection accounting server 110, a communication device 120, and an advertisement server 130. The communication device 120 is connected to the connection accounting server and the advertisement server 130. The communication device 120 transmits an advertisement request to the advertisement server 130 (step S101), and receives an advertisement message from the advertisement server 130. The advertisement message includes an advertisement list and a plurality of advertisement contents corresponding to the advertisement list (step S102). When the communication device 120 displays the advertisement list in the advertisement message and receives the first operation signal, for example, receiving the operation of the user via a touch display unit (not shown), the communication device 120 displays the signal corresponding to the first operation signal. One of the plurality of advertisement contents, for example, corresponding to the advertisement content selected by the user in one of the items in the list (step S104).

同時,通訊裝置120傳送廣告閱讀訊息至廣告伺服器130(步驟S106)。廣告伺服器130接收廣告閱讀訊息後,便根據廣告閱讀訊息傳送一補助訊息至連線計費伺服器110(步驟S108)。而當連線計費伺服器110接收補助訊息時,連線計費伺服器110根據補助訊息更新對應於通訊裝置的一費用資訊(步驟S106)。簡單的說,當使用者使用通訊裝置120點選廣告清單中的任一廣告時(通訊裝置120接收第一操作信號),皆能更新儲存於連線計費伺服器110中對應於通訊裝置120的費用資訊。At the same time, the communication device 120 transmits an advertisement reading message to the advertisement server 130 (step S106). After receiving the advertisement reading message, the advertisement server 130 transmits a subsidy message to the connection accounting server 110 according to the advertisement reading message (step S108). When the connection accounting server 110 receives the assistance message, the connection accounting server 110 updates a fee information corresponding to the communication device according to the assistance message (step S106). In short, when the user uses the communication device 120 to select any advertisement in the advertisement list (the communication device 120 receives the first operation signal), the update can be stored in the connection accounting server 110 corresponding to the communication device 120. Cost information.

在本實施例中,連線計費伺服器110連接透過多種網路方式連接多個外部裝置(未繪示)。通訊裝置120可透過連線計費伺服器110與同樣使用SIP協定的外部裝置進行連線和通話。另外,通訊裝置亦可透過連線計費伺服器110與使用例如行動電信網路或PSTN等異質網路的外部裝置進行連線和通話。記錄於連線計費伺服器110中的費用資訊則對應於通訊裝置120的透過異質網路所連線之對話,而須支付的服務費用。值得一提的是,連線計費伺服器110所執行之內容亦可由多個獨立設置的伺服器組合完成,例如以一建立對話的連線伺服器及一監控通話時間的計費伺服器分別執行對應之功能以完成連線計費伺服器110所執行的內容,本發明並不限定於上述的實施方式。In this embodiment, the connection accounting server 110 is connected to connect a plurality of external devices (not shown) through a plurality of network modes. The communication device 120 can connect and communicate with the external device that also uses the SIP protocol through the connection accounting server 110. In addition, the communication device can also connect and communicate with the external device using a heterogeneous network such as a mobile telecommunications network or a PSTN through the connection accounting server 110. The fee information recorded in the connection accounting server 110 corresponds to the service fee charged by the communication device 120 through the connection of the heterogeneous network. It is worth mentioning that the content executed by the connection accounting server 110 can also be completed by a plurality of independently configured server combinations, for example, a connection server for establishing a conversation and a charging server for monitoring the talk time respectively. The corresponding function is executed to complete the content executed by the connection accounting server 110, and the present invention is not limited to the above embodiment.

而廣告清單中包括了多個廣告項目,每一廣告項目除了具有各自對應的多個廣告內容外亦對應了一免費通話時數。當使用者點選了其中之一廣告項目時,通訊裝置120便可透過上述步驟S104的動作,將對應於該廣告內容的免費通話時數包括於廣告閱讀訊息中,傳送至廣告伺服器130。廣告伺服器130則驗證廣告閱讀訊息,並根據廣告閱讀訊息中包括的免費通話時數製作補助訊息,傳送至連線計費伺服器110。連線計費伺服器110。連線計費伺服器110則可根據將補助訊息中的免費通話時數更新對應通訊裝置120的費用資訊,以降低通訊裝置120的使用者所需支付的服務費用。其中,所述通話又分為撥出通話(Outbound Call)以及撥入通話(Inbound Call)兩種情況,以下則配合圖式說明所述兩種通話模式於本發明中的實施方式。The advertisement list includes a plurality of advertisement items, and each advertisement item corresponds to a free number of call hours in addition to the corresponding plurality of advertisement contents. When the user clicks on one of the advertisement items, the communication device 120 can transmit the free call time corresponding to the advertisement content to the advertisement reading message through the action of the above step S104, and transmit the message to the advertisement server 130. The advertisement server 130 verifies the advertisement reading message and creates a subsidy message according to the free call hours included in the advertisement reading message, and transmits the assistance message to the connection accounting server 110. The connection accounting server 110. The connection accounting server 110 can update the fee information corresponding to the communication device 120 according to the free call time in the assistance message to reduce the service fee required by the user of the communication device 120. The call is further divided into an outbound call and an inbound call. The following describes the implementation of the two call modes in the present invention.

圖2為根據本發明一實施例所繪示通訊系統的時序流程圖。其中圖2所示實施例與圖1不同的是,圖1所示實施例中,廣告清單可隨時顯示於通訊裝置的觸控顯示單元中,而圖2所示實施例中則在每個通話為終止狀態後,跳出廣告清單。實際的實施方式則可以依據實際狀況組合圖1所示實施例及圖2所示實施例之內容,本發明並不限定於上述。2 is a timing chart showing a communication system according to an embodiment of the invention. The embodiment shown in FIG. 2 is different from that of FIG. 1. In the embodiment shown in FIG. 1, the advertisement list can be displayed in the touch display unit of the communication device at any time, and in the embodiment shown in FIG. After terminating the state, the list of ads is popped up. The actual implementation may combine the embodiment shown in FIG. 1 and the embodiment shown in FIG. 2 according to actual conditions, and the present invention is not limited to the above.

請繼續參照圖2,首先,通訊裝置120首先透過計費伺服器110與一外部通訊裝置建立起一通話(步驟S201)。並且,通訊裝置120傳送廣告要求至廣告伺服器130(步驟S202),在接著從廣告伺服器130接收一廣告訊息(步驟S203)。而當通訊裝置120的通話為終止狀態時,例如通話建立失敗,或是掛斷時,通訊裝置120顯示廣告清單(步驟S204)。當通訊裝置120在顯示廣告清單時接收到第一操作信號,通訊裝置120顯示對應於第一操作信號的多個廣告內容之一(步驟S205)。Referring to FIG. 2, first, the communication device 120 first establishes a call with the external communication device through the charging server 110 (step S201). And, the communication device 120 transmits the advertisement request to the advertisement server 130 (step S202), and then receives an advertisement message from the advertisement server 130 (step S203). When the communication device 120's call is in the terminated state, for example, the call setup fails, or the call is disconnected, the communication device 120 displays the advertisement list (step S204). When the communication device 120 receives the first operation signal while displaying the advertisement list, the communication device 120 displays one of the plurality of advertisement contents corresponding to the first operation signal (step S205).

通訊裝置120顯示對應於第一操作信號的多個廣告內容之一後,通訊裝置120傳送廣告閱讀訊息至廣告伺服器130(步驟206)。廣告伺服器130驗證此廣告閱讀訊息,並且根據廣告閱讀訊息中的免費通話時數傳送補助訊息至連線計費伺服器110(步驟S208)。而當連線計費伺服器110接收補助訊息時,連線計費伺服器110根據補助訊息更新對應於通訊裝置的一費用資訊(步驟S210)。After the communication device 120 displays one of the plurality of advertisement contents corresponding to the first operation signal, the communication device 120 transmits the advertisement reading message to the advertisement server 130 (step 206). The advertisement server 130 verifies the advertisement reading message, and transmits the assistance message to the connection accounting server 110 according to the free call hours in the advertisement reading message (step S208). When the connection accounting server 110 receives the assistance message, the connection accounting server 110 updates a fee information corresponding to the communication device according to the assistance message (step S210).

圖3所示為根據本發明一實施例所繪示建立撥出通話的時序流程圖,提供圖2所示實施例中步驟S201至步驟S202一種較為詳細的實施方式。請參照圖3,當通訊裝置120欲建立一個撥出通話時(例如使用者操作而播出電話),通訊裝置120傳送一通話要求至連線計費伺服器110(步驟S301),並且同時發送廣告要求至廣告伺服器130(步驟S302)。廣告要求中包括喜好資料和/或通訊裝置120的定位資訊等。喜好資料可由使用者預先設定並儲存於於通訊裝置120中,例如使用者的性別、年齡、感興趣的廣告類別等。FIG. 3 is a timing chart showing the establishment of an outgoing call according to an embodiment of the present invention. A more detailed implementation manner of steps S201 to S202 in the embodiment shown in FIG. 2 is provided. Referring to FIG. 3, when the communication device 120 wants to establish an outgoing call (for example, the user operates to play the call), the communication device 120 transmits a call request to the connection accounting server 110 (step S301), and simultaneously transmits The advertisement request is to the advertisement server 130 (step S302). The advertisement request includes favorite information and/or positioning information of the communication device 120, and the like. The favorite data can be preset by the user and stored in the communication device 120, such as the user's gender, age, type of advertisement of interest, and the like.

當廣告伺服器130接收到廣告要求時,便可根據廣告要求中的喜好資料和/或目前通訊裝置120的定位資訊於廣告伺服器130中的資料庫(未繪示)中搜尋符合的項目,並且製作廣告訊息(步驟S304)。例如,廣告伺服器130的資料庫中包括通訊裝置120所處的位置附近有使用者感興趣的店家,便可將該店家的廣告項目及廣告內容放入廣告訊息中。或者,例如當廣告伺服器130於用餐時間接收到廣告要求時,廣告伺服器130則可在資料庫中搜尋通訊裝置120所處位置附近的餐廳的優惠訊息,並將含有優惠訊息的廣告內容放入廣告訊息中。本發明並不限定於上述內容,可根據系統實際應用的情況進行更動。廣告伺服器130製作以上述之方式製作廣告訊息後,便回傳廣告訊息至通訊裝置120(步驟S306)。When the advertisement server 130 receives the advertisement request, the matching item can be searched in the database (not shown) in the advertisement server 130 according to the preference information in the advertisement request and/or the positioning information of the current communication device 120. And an advertisement message is created (step S304). For example, the database of the advertisement server 130 includes a store where the user is interested in the vicinity of the location where the communication device 120 is located, and the advertisement item and the advertisement content of the store can be placed in the advertisement message. Alternatively, for example, when the advertisement server 130 receives the advertisement request during the meal time, the advertisement server 130 may search the database for the preferential information of the restaurant near the location where the communication device 120 is located, and place the advertisement content containing the preferential message. In the ad message. The present invention is not limited to the above, and can be changed according to the actual application of the system. After the advertisement server 130 creates the advertisement message in the above manner, the advertisement message is returned to the communication device 120 (step S306).

另一方面,連線計費伺服器110在接收到通訊裝置120所傳來的通話要求後,便根據通話要求與一外部裝置(未繪示)進行連線(步驟S304),並建立此外部裝置與通訊裝置120建立通話(步驟S305)。若通訊裝置120於通話要求中指定的通話對象,也就是上述的外部裝置,必須透過需收費的網路服務(例如PSTN等網路)建立通話,連線計費伺服器110亦會根據通話建立的時間或其他方式更新對應於通訊裝置120的費用資訊。建立通話後之各步驟則可以參考圖2所示實施例步驟S203至S210之說明,在此則不贅述。On the other hand, after receiving the call request from the communication device 120, the connection accounting server 110 connects with an external device (not shown) according to the call request (step S304), and establishes the external The device establishes a call with the communication device 120 (step S305). If the communication device 120 specifies the call object specified in the call request, that is, the external device, the call must be established through a network service (such as a PSTN network) that requires charging, and the connection accounting server 110 also establishes a call according to the call. The time information or other manner updates the fee information corresponding to the communication device 120. For the steps after the call is established, reference may be made to the description of steps S203 to S210 of the embodiment shown in FIG. 2, and details are not described herein.

圖4所示為根據本發明一實施例所繪示建立撥入通話的時序流程圖,與圖2所示實施例相同的提供圖1所示實施例中步驟S201及步驟S202較為詳細的一種實施方式。請參照圖4,連線計費伺服器110接收到一外部裝置(未繪示)所傳送欲與通訊裝置120建立通話的要求,連線計費伺服器110便傳送通話要求至通訊裝置120(步驟S401)。FIG. 4 is a timing chart showing the establishment of a dial-in call according to an embodiment of the present invention. In the same manner as the embodiment shown in FIG. 2, an implementation of step S201 and step S202 in the embodiment shown in FIG. 1 is provided in more detail. the way. Referring to FIG. 4, the connection accounting server 110 receives a request from an external device (not shown) to establish a call with the communication device 120, and the connection accounting server 110 transmits the call request to the communication device 120 ( Step S401).

通訊裝置120在接收到通話要求後,便傳送廣告要求至廣告伺服器130(步驟S402)。廣告伺服器接收到廣告要求後,便可利用如上述圖3所示實施例之方式製作廣告訊息(步驟S404)並回傳通訊裝置120(步驟S404)。另一方面,通訊裝置120從接收連線計費伺服器110接收到通話要求後,則可透過連線計費伺服器110建立通話(步驟403)。建立通話後之各步驟則可以參考圖2所示實施例步驟S203至S210之說明,在此則不贅述。簡單的說,無論通話為撥出通話和撥入通話通訊裝置120皆主動傳送廣告要求至廣告伺服器130(圖3步驟S302、圖4步驟S402)。After receiving the call request, the communication device 120 transmits an advertisement request to the advertisement server 130 (step S402). After receiving the advertisement request, the advertisement server can create an advertisement message by using the embodiment shown in FIG. 3 (step S404) and return the communication device 120 (step S404). On the other hand, after the communication device 120 receives the call request from the receiving connection accounting server 110, the communication device 120 can establish a call through the connection accounting server 110 (step 403). For the steps after the call is established, reference may be made to the description of steps S203 to S210 of the embodiment shown in FIG. 2, and details are not described herein. Briefly, regardless of the call being an outgoing call and the incoming call communication device 120, the advertisement request is actively transmitted to the advertisement server 130 (step S302 of FIG. 3, step S402 of FIG. 4).

除了在上述的方式,例如使用者自行點選,或當通話為終止狀態時顯示廣告訊息外,本發明亦提供其他讓通訊裝置120的使用者觀看廣告以增加免費通話時數的方式。圖5所示為根據本發明一實施例所繪示更新費用資訊的時序流程圖。請參照圖5,在本實施例中,通訊裝置120於每次接收廣告訊息(例如圖1步驟S206)時,皆儲存對應廣告訊息中的多個廣告內容的多個記錄於一歷史清單中。In addition to the manner described above, such as when the user clicks on his or her own, or when the call is terminated, the present invention also provides other means for the user of the communication device 120 to view the advertisement to increase the number of free calls. FIG. 5 is a timing chart showing updating fee information according to an embodiment of the invention. Referring to FIG. 5, in the embodiment, each time the communication device 120 receives an advertisement message (for example, step S206 in FIG. 1), the communication device 120 stores a plurality of records of the plurality of advertisement contents in the corresponding advertisement message in a history list.

使用者可操作通訊裝置120使通訊裝置120顯示歷史清單(步驟S501),並點選歷史清單中多個記錄其中之一,也就是通訊裝置接收到第二操作信號時(步驟S502),通訊裝置120傳送包括該記錄的廣告要求以及廣告閱讀訊息至廣告伺服器130(步驟S503)。廣告伺服器130接收到廣告要求時,則製作並回傳對應於廣告要求中的記錄的一對應廣告內容至通訊裝置120,使得通訊裝置120可顯示對應廣告內容(步驟S505)。另外當廣告伺服器130接收補助訊息時,則根據廣告閱讀訊息傳送補助訊息至連線計費伺服器110(步驟S506),更新對應通訊裝置的費用資訊,例如對應使用者所點選的廣告內容增加免費通話時數等(步驟S507)。The user can operate the communication device 120 to cause the communication device 120 to display the history list (step S501), and click one of the plurality of records in the history list, that is, when the communication device receives the second operation signal (step S502), the communication device 120 transmits an advertisement request including the record and an advertisement reading message to the advertisement server 130 (step S503). When receiving the advertisement request, the advertisement server 130 creates and returns a corresponding advertisement content corresponding to the record in the advertisement request to the communication device 120, so that the communication device 120 can display the corresponding advertisement content (step S505). In addition, when the advertisement server 130 receives the assistance message, the advertisement message is transmitted to the connection accounting server 110 according to the advertisement reading message (step S506), and the fee information of the corresponding communication device is updated, for example, corresponding to the advertisement content selected by the user. The number of free call hours and the like is increased (step S507).

值得注意的是,在另一實施例中,通訊裝置120在儲存歷史清單時,不僅儲存多個記錄,更同時儲存了對應於這些記錄的多個廣告內容,當通訊裝置120接收到對應於多個記錄其中之一的第二操作信號(使用者點選記錄其中之一),通訊裝置120便可直接顯示對應於此記錄的廣告內容,而不需要在傳送廣告要求至廣告伺服器130,僅需在顯示對應的廣告內容時傳送廣告閱讀訊息至廣告伺服器130。另一種實施方式則為,通訊裝置120中儲存資料量較少的廣告內容,例如文字、靜態圖片等資料。而資料量較大之廣告內容,例如廣告內容包括互動式影音、或影片等資料內容,再執行上述圖3中步驟S503至步驟S507之動作向廣告伺服器130要求廣告內容。實施方式並不限定於上述內容,可依照實際狀況進行調整。It should be noted that, in another embodiment, when storing the history list, the communication device 120 not only stores a plurality of records, but also stores a plurality of advertisement contents corresponding to the records, when the communication device 120 receives the corresponding information. Recording one of the second operation signals (one of the user click records), the communication device 120 can directly display the advertisement content corresponding to the record, without transmitting the advertisement request to the advertisement server 130, only The advertisement reading message needs to be transmitted to the advertisement server 130 when the corresponding advertisement content is displayed. In another embodiment, the communication device 120 stores advertising content with a small amount of data, such as text, static images, and the like. The advertising content with a large amount of information, for example, the content of the advertisement includes interactive video, or video content, and then performs the actions of step S503 to step S507 in FIG. 3 above to request the advertisement content from the advertisement server 130. The embodiment is not limited to the above, and can be adjusted according to actual conditions.

當通訊裝置120顯示廣告訊息時,通訊裝置120的使用者得以藉由與廣告內容的提供者有更多的互動,來增加廣告閱讀訊息及補助訊息中的免費通話時數。請參照圖5,步驟S510~S513及步驟S521~S526表示分別表示兩種增加免費通話時數的流程步驟。當使用者對現下由通訊裝置120所顯示的廣告內容有興趣時,例如欲購買廣告內容中的商品,希望獲得更多資料或是專人解說等,使用者可操作通訊裝置120傳送使用者的個人資料,例如預先設定之姓名及聯絡方式等,至廣告伺服器130。When the communication device 120 displays the advertisement message, the user of the communication device 120 can increase the number of free call hours in the advertisement reading message and the supplementary message by more interaction with the provider of the advertisement content. Referring to FIG. 5, steps S510-S513 and steps S521-S526 represent flow steps for respectively increasing the number of free call hours. When the user is interested in the advertisement content currently displayed by the communication device 120, for example, to purchase an item in the advertisement content, wishing to obtain more information or explaining the person, the user can operate the communication device 120 to transmit the user's individual. The information, such as a predetermined name and contact information, is sent to the advertisement server 130.

換句話說,通訊裝置120由使用者的操作而接收到第三操作信號(步驟S510),並在接收第三操作信號後,傳送使用者的個人資料至廣告伺服器130(步驟S511)。廣告伺服器130接收到上述的個人資料後,便可再轉發通訊裝置120的使用者之個人資料至廣告內容的廣告提供商家,讓廣告提供商家可藉此主動的聯絡通訊裝置120的使用者。通訊裝置120在傳送個人資料至廣告伺服器130時,並且同時將廣告閱讀訊息傳送至廣告伺服器130(步驟S511),廣告伺服器130便根據廣告閱讀訊息傳送補助訊息至連線計費伺服器110(步驟S512)。連線計費伺服器110接收到補助訊息後則可根據補助訊息更新對應通訊裝置120的費用資訊,例如增加對應通訊裝置120的免費通話時數(步驟S513)。In other words, the communication device 120 receives the third operation signal by the user's operation (step S510), and after receiving the third operation signal, transmits the user's personal data to the advertisement server 130 (step S511). After receiving the personal data, the advertisement server 130 can forward the personal data of the user of the communication device 120 to the advertisement providing merchant of the advertisement content, so that the advertisement providing merchant can actively contact the user of the communication device 120. When the communication device 120 transmits the personal data to the advertisement server 130, and simultaneously transmits the advertisement reading message to the advertisement server 130 (step S511), the advertisement server 130 transmits the subsidy message to the connection accounting server according to the advertisement reading message. 110 (step S512). After receiving the subsidy message, the connection billing server 110 may update the fee information of the corresponding communication device 120 according to the subsidy message, for example, increase the number of free call hours of the corresponding communication device 120 (step S513).

另一方面,當使用者對現下由通訊裝置120所顯示的廣告內容有興趣時,亦可藉由操作通訊裝置120,直接與廣告提供商家建立通話,例如當顯示廣告內容為餐廳時,使用者可透過操作通訊裝置120直接撥打給該餐廳預約定位。也就是,通訊裝置120由使用者的操作而接收到第四操作信號(步驟S521),通訊裝置120則在接收第四操作信號後,傳送通話要求至連線計費伺服器110(步驟S522),以及同時傳送廣告閱讀訊息至廣告伺服器130(步驟S523)。On the other hand, when the user is interested in the advertisement content displayed by the communication device 120, the user can directly establish a call with the advertisement providing merchant by operating the communication device 120, for example, when displaying the advertisement content as a restaurant, the user The restaurant can be directly dialed to the restaurant to reserve a location by operating the communication device 120. That is, the communication device 120 receives the fourth operation signal by the user's operation (step S521), and after receiving the fourth operation signal, the communication device 120 transmits the call request to the connection accounting server 110 (step S522). And simultaneously transmitting the advertisement reading message to the advertisement server 130 (step S523).

廣告伺服器130則根據廣告閱讀訊息傳送補助訊息至連線計費伺服器110。連線計費伺服器110則根據補助訊息更新對應通訊裝置120的費用資訊,例如增加對應通訊裝置120的免費通話時數。同時,連線計費伺服器110亦根據通話要求與外部裝置,也就是廣告內容的廣告提供商家建立連線,並讓外部裝置與通訊裝置120建立通話(步驟S522、步驟S525、步驟S526)。如此一來,使用者便能以最快的方式聯絡到廣告提供商家,並且又在同時增加了免費通話時數。The advertisement server 130 transmits the subsidy message to the connection accounting server 110 according to the advertisement reading message. The connection accounting server 110 updates the fee information of the corresponding communication device 120 according to the assistance message, for example, increases the number of free calls corresponding to the communication device 120. At the same time, the connection billing server 110 also establishes a connection with the external device, that is, the advertisement providing provider of the advertisement content, according to the call request, and causes the external device to establish a call with the communication device 120 (step S522, step S525, step S526). In this way, the user can contact the advertisement provider in the fastest way, and at the same time increase the number of free calls.

值得一提的是,上述步驟S510~S513以及步驟S521~S526不僅限於應用於步驟S501~S507的動作之後,也就是顯示歷史清單之後的操作。步驟S510~S513以及步驟S521~S526的流程動作適用於上述所有通訊裝置120顯示廣告內容、或是對應廣告內容的情況,例如圖1步驟S104等步驟時、在實際實施時則根據廣告提供商家所欲提供的服務而進行設置的調整。It is to be noted that the above steps S510 to S513 and steps S521 to S526 are not limited to the operations after the operations of steps S501 to S507, that is, the operations after the history list is displayed. The flow operations of steps S510 to S513 and steps S521 to S526 are applied to the case where all of the communication devices 120 display the advertisement content or the corresponding advertisement content. For example, when the steps of step S104 and the like are performed in FIG. 1 and the actual implementation, the merchant is provided according to the advertisement. Adjustments to the settings to be provided.

本發明亦提供一種通訊裝置,圖6所示為根據本發明一實施例所繪示通訊裝置的裝置方塊圖。請參照圖6,通訊裝置120包括觸控顯示單元121、通訊單元122以及控制單元123。控制單元123連接通訊單元122及觸控顯示單元121,並透過122通訊單元與一連線計費伺服器及一廣告伺服器連線。控制單元123透過通訊單元122傳送廣告要求AR至廣告伺服器130,並且從廣告伺服器130接收廣告訊息AD,其中廣告訊息AD包括廣告清單AL及對應於廣告清單AL的多個廣告內容AC。當控制單元123控制觸控顯示單元121顯示廣告清單AL,並且控制單元123從觸控顯示單元121接收第一操作信號OS1時,控制單元123顯示對應於第一操作信號OS1的多個廣告內容AC之一,並且傳送廣告閱讀訊息TI至廣告伺服器以更新對應於通訊裝置120的一費用資訊。The present invention also provides a communication device. FIG. 6 is a block diagram of a communication device according to an embodiment of the invention. Referring to FIG. 6 , the communication device 120 includes a touch display unit 121 , a communication unit 122 , and a control unit 123 . The control unit 123 is connected to the communication unit 122 and the touch display unit 121, and is connected to a connection accounting server and an advertisement server through the 122 communication unit. The control unit 123 transmits the advertisement request AR to the advertisement server 130 via the communication unit 122, and receives an advertisement message AD from the advertisement server 130, wherein the advertisement message AD includes an advertisement list AL and a plurality of advertisement contents AC corresponding to the advertisement list AL. When the control unit 123 controls the touch display unit 121 to display the advertisement list AL, and the control unit 123 receives the first operation signal OS1 from the touch display unit 121, the control unit 123 displays a plurality of advertisement contents AC corresponding to the first operation signal OS1. And transmitting an advertisement reading message TI to the advertisement server to update a fee information corresponding to the communication device 120.

請繼續參照圖6,在本發明一實施例中,通訊單元122以外部連線方式與至連線計費伺服器110連接,並透過連線計費伺服器110建立通話CL。當通訊單元110建立通話CL時,控制單元123從廣告伺服器130接收廣告訊息AD當通話CL為終止狀態時,控制單元123控制觸控顯示單元121顯示廣告清單AL。而當控制單元123從觸控顯示單元121接收第一操作信號OS1時,控制單元123顯示對應於第一操作信號OS1的多個廣告內容AC之一,並且傳送一廣告閱讀訊息TI至連線計費伺服器110以更新費用資訊。Referring to FIG. 6, in an embodiment of the present invention, the communication unit 122 is connected to the connection accounting server 110 by external connection, and establishes a call CL through the connection accounting server 110. When the communication unit 110 establishes the call CL, the control unit 123 receives the advertisement message AD from the advertisement server 130. When the call CL is in the termination state, the control unit 123 controls the touch display unit 121 to display the advertisement list AL. When the control unit 123 receives the first operation signal OS1 from the touch display unit 121, the control unit 123 displays one of the plurality of advertisement contents AC corresponding to the first operation signal OS1, and transmits an advertisement reading message TI to the connection meter. The fee server 110 updates the fee information.

當通話CL為撥出通話時,通訊單元112傳送通話要求CR至連線計費伺服器110,以透過連線計費伺服器110與外部裝置(未繪示)建立通話CL,控制單元123同時發送廣告要求AR至廣告伺服器130,其中廣告要求AR包括通訊裝置120的喜好資料和/或定位資訊。而當通話為撥入通話時,通訊單元122則從連線計費伺服器110接收通話要求CR,使得通訊單元122透過連線計費伺服器110與外部裝置建立通話CL。When the call CL is an outgoing call, the communication unit 112 transmits a call request CR to the connection accounting server 110 to establish a call CL with an external device (not shown) through the connection accounting server 110, and the control unit 123 simultaneously The advertisement request AR is sent to the advertisement server 130, wherein the advertisement request AR includes favorite information and/or positioning information of the communication device 120. When the call is a dial-in call, the communication unit 122 receives the call request CR from the connection billing server 110, so that the communication unit 122 establishes a call CL with the external device through the connection billing server 110.

值得注意的是,在本發明一實施例中,通訊裝置120更包括一記憶單元(未繪示),連接控制單元123,用以儲存歷史清單HL,其中歷史清單HL包括對應多個廣告內容的多個記錄,當控制單元122控制觸控顯示單元121顯示歷史清單,並且從觸控顯示單元121接收到對應於歷史清單中其中之一記錄的第二操作信號OS2時,控制單元123傳送包括記錄的廣告要求AR至廣告伺服器130,並且同時傳送廣告閱讀訊息TI至廣告伺服器130。控制單元123接收廣告伺服器130回傳的廣告訊息AD,其中廣告訊息AD包括對應於記錄的對應廣告內容RAC,並且控制單元123控制觸控顯示單元121顯示對應廣告內容RAC。It is to be noted that, in an embodiment of the present invention, the communication device 120 further includes a memory unit (not shown), and the connection control unit 123 is configured to store the history list HL, wherein the history list HL includes a plurality of advertisement contents. a plurality of records, when the control unit 122 controls the touch display unit 121 to display the history list, and receives the second operation signal OS2 corresponding to one of the records in the history list from the touch display unit 121, the control unit 123 transmits the record including The advertisement requires the AR to the advertisement server 130 and simultaneously transmits the advertisement reading message TI to the advertisement server 130. The control unit 123 receives the advertisement message AD returned by the advertisement server 130, wherein the advertisement message AD includes the corresponding advertisement content RAC corresponding to the record, and the control unit 123 controls the touch display unit 121 to display the corresponding advertisement content RAC.

當控制單元123控制觸控顯示單元121顯示多個廣告內容AC之一或對應廣告內容RAC,並且從觸控顯示單元121接收第三操作信號時,控制單元123傳送個人資料PI以及傳送廣告閱讀訊息至廣告伺服器130,。而當控制單元123控制觸控顯示單元121顯示多個廣告內容AC之一或對應廣告內容RAC,並且透過觸控顯示單元121接收第四操作信號OS4時,控制單元123控制通訊單元122傳送通話要求CR連線計費伺服器110,以及傳送廣告閱讀訊息TI至廣告伺服器130,以透過連線計費伺服器110與對應廣告內容AC或對應廣告內容RAC的一外部裝置(未繪示)建立對應通話RCL。When the control unit 123 controls the touch display unit 121 to display one of the plurality of advertisement contents AC or the corresponding advertisement content RAC, and receives the third operation signal from the touch display unit 121, the control unit 123 transmits the personal data PI and transmits the advertisement reading message. To the ad server 130,. When the control unit 123 controls the touch display unit 121 to display one of the plurality of advertisement contents AC or the corresponding advertisement content RAC, and receives the fourth operation signal OS4 through the touch display unit 121, the control unit 123 controls the communication unit 122 to transmit the call request. The CR connection accounting server 110 and the advertisement advertisement message TI are transmitted to the advertisement server 130 to establish through the connection accounting server 110 and an external device (not shown) corresponding to the advertisement content AC or the corresponding advertisement content RAC. Corresponding to the call RCL.

通訊裝置120可為智慧型手機、平板電腦等具有通話能力及顯示能力的手持電子裝置,其中的各元件可分別由實體電路實現,亦可利用處理器執行程式碼內容達成。例如控制單元123可由處理器執行應用程式而達成,本發明並不限定於上述之實施方式。通訊裝置120的詳細實施細節可以參考上述實施例,在此則不再贅述。The communication device 120 can be a handheld electronic device with a call capability and a display capability, such as a smart phone or a tablet computer. Each component can be implemented by a physical circuit or a processor can be used to execute the code content. For example, the control unit 123 can be implemented by the processor executing an application, and the present invention is not limited to the above embodiments. For detailed implementation details of the communication device 120, reference may be made to the above embodiments, and details are not described herein again.

本發明亦提供了一種通訊方法,圖7為根據本發明一實施例所繪示的通訊方法之流程圖。請參照圖7,首先,傳送一廣告要求至廣告伺服器,並且從廣告伺服器接收一廣告訊息,其中廣告訊息包括一廣告清單及對應於廣告清單的多個廣告內容(步驟S701)。然後,當顯示廣告清單於觸控顯示單元,並且從觸控顯示單元接收一第一操作信號時,顯示對應於第一操作信號的多個廣告內容之一於觸控顯示單元,並且傳送一廣告閱讀訊息至廣告伺服器以更新一費用資訊(步驟S702)。而詳細實施方式及細節可參考上述實施例,在此亦不再贅述。The invention also provides a communication method, and FIG. 7 is a flow chart of a communication method according to an embodiment of the invention. Referring to FIG. 7, first, an advertisement request is transmitted to the advertisement server, and an advertisement message is received from the advertisement server, wherein the advertisement message includes an advertisement list and a plurality of advertisement contents corresponding to the advertisement list (step S701). Then, when the advertisement list is displayed on the touch display unit, and a first operation signal is received from the touch display unit, one of the plurality of advertisement contents corresponding to the first operation signal is displayed on the touch display unit, and an advertisement is transmitted. The message is read to the advertisement server to update a fee information (step S702). For detailed implementations and details, reference may be made to the above embodiments, and details are not described herein again.

圖8A、圖8B及圖8C為根據本發明一實施例顯示廣告清單及廣告訊息的一種實施方式。圖8A所示為顯示廣告清單的一種實施方式,請參照圖8A,廣告清單70中包括廣告項目701~705。廣告項目701~705中則包括廣告標語及簡介等說明文字,以及若使用者點選該廣告可獲得的免費通話時數所對應之點數。如圖8A所示之廣告清單可於通話終止時顯示(如圖2所示實施例)、由使用者點選而跳出顯示或是顯示於撥號鍵或其他應用程式的邊欄等,本發明並不限定上述。圖8B則為顯示廣告內容的一種實施方式,在顯示廣告內容710外,更顯示了一按鍵712。當使用者按下按鍵712時,通訊裝置120即對應於接收到了第三操作信號,並藉此傳送使用者的個人資料至廣告伺服器130。圖8C則為顯示廣告內容的另一種實施方式,在顯示廣告內容721外,更顯示了一按鍵722。當使用者按下按鍵722時,通訊裝置120即對應於接收到了第四操作信號,並藉此與廣告提供商家建立通話。8A, 8B, and 8C illustrate an embodiment of displaying an advertisement list and an advertisement message according to an embodiment of the present invention. FIG. 8A shows an embodiment of displaying an advertisement list. Referring to FIG. 8A, the advertisement list 70 includes advertisement items 701-705. The advertisement items 701 to 705 include explanatory texts such as an advertisement slogan and a profile, and points corresponding to the number of free call hours available to the user when the user clicks on the advertisement. The advertisement list shown in FIG. 8A can be displayed when the call is terminated (as shown in the embodiment of FIG. 2), clicked by the user to jump out of the display, or displayed on the sidebar of a dialing button or other application, etc., and the present invention does not Limit the above. FIG. 8B is an embodiment of displaying advertisement content, and a button 712 is displayed in addition to the advertisement content 710. When the user presses the button 712, the communication device 120 corresponds to receiving the third operation signal, and thereby transmits the user's personal data to the advertisement server 130. FIG. 8C is another embodiment of displaying the advertisement content. In addition to displaying the advertisement content 721, a button 722 is further displayed. When the user presses the button 722, the communication device 120 corresponds to receiving the fourth operation signal, and thereby establishing a call with the advertisement providing merchant.

綜上所述,本發明提供了一種通訊系統、裝置及其方法,使得通訊裝置的使用者得以利用點選廣告的方式增加免費通話時數,並藉此降低撥打電話的通話成本。,通訊裝置可根據使用者預先設定之喜好及通訊裝置目前所處之位置從廣告伺服器接收廣告訊息,提供給使用者可能有興趣之廣告內容。此外,使用者可經由點選自行點選廣告、過去廣告、留下個人資料或是主動撥打電話至廣告提供商家等增加與廣告互動之方式增加免費之通話時數,以達到更有效的廣告效果,使用者亦同時獲得了所需的商品及需要之商品。In summary, the present invention provides a communication system, apparatus and method thereof, which enable a user of a communication device to increase the number of free call hours by means of a click-to-call advertisement, and thereby reduce the call cost of making a call. The communication device can receive an advertisement message from the advertisement server according to the user's preset preferences and the current location of the communication device, and provide the advertisement content that the user may be interested in. In addition, the user can increase the number of free call hours by clicking on the selected advertisements, past advertisements, leaving personal data, or actively making calls to the advertisement provider to increase the number of free calls. The user also obtains the desired goods and the goods they need.

雖然本發明已以實施例揭露如上,然其並非用以限定本發明,任何所屬技術領域中具有通常知識者,在不脫離本發明之精神和範圍內,當可作些許之更動與潤飾,故本發明之保護範圍當視後附之申請專利範圍所界定者為準。Although the present invention has been disclosed in the above embodiments, it is not intended to limit the invention, and any one of ordinary skill in the art can make some modifications and refinements without departing from the spirit and scope of the invention. The scope of the invention is defined by the scope of the appended claims.

10...通訊系統10. . . Communication system

110...連線計費伺服器110. . . Connection accounting server

120...通訊裝置120. . . Communication device

121...觸控顯示單元121. . . Touch display unit

122...通訊單元122. . . Communication unit

123...控制單元123. . . control unit

130...廣告伺服器130. . . Advertising server

70、AL...廣告清單70, AL. . . Advertising list

710、721、AC...廣告內容710, 721, AC. . . Advertising content

701~705...廣告項目701 ~ 705. . . Advertising project

712、722...按鍵712, 722. . . button

CL...通話CL. . . call

RCL...對應通話RCL. . . Corresponding call

TI...廣告閱讀訊息TI. . . Advertising reading message

CR...通話要求CR. . . Call request

AD...廣告訊息AD. . . Advertising message

AR...廣告要求AR. . . Advertising requirements

HL...歷史清單HL. . . History list

RAC...對應廣告內容RAC. . . Corresponding advertising content

PI...個人資料PI. . . personal information

OS1~OS4...操作信號OS1 ~ OS4. . . Operating signal

S101~S110、S201~S210、S301~S306、S401~S405、S501~S506、S510~S513、S521~S526...步驟S101 to S110, S201 to S210, S301 to S306, S401 to S405, S501 to S506, S510 to S513, and S521 to S526. . . step

圖1及圖2所示為根據本發明一實施例所繪示通訊系統的時序流程圖。1 and 2 are flowcharts showing the timing of a communication system according to an embodiment of the invention.

圖3所示為根據本發明一實施例所繪示建立撥出通話的時序流程圖。FIG. 3 is a timing chart showing the establishment of an outgoing call according to an embodiment of the invention.

圖4所示為根據本發明一實施例所繪示建立撥入通話的時序流程圖。FIG. 4 is a timing chart showing the establishment of an incoming call according to an embodiment of the invention.

圖5所示為根據本發明一實施例所繪示更新費用資訊的時序流程圖。FIG. 5 is a timing chart showing updating fee information according to an embodiment of the invention.

圖6所示為根據本發明一實施例所繪示通訊裝置的裝置方塊圖。FIG. 6 is a block diagram of a communication device according to an embodiment of the invention.

圖7為根據本發明一實施例所繪示的通訊方法之流程圖。FIG. 7 is a flow chart of a communication method according to an embodiment of the invention.

圖8A、圖8B及圖8C為根據本發明一實施例顯示廣告清單及廣告訊息的一種實施方式。8A, 8B, and 8C illustrate an embodiment of displaying an advertisement list and an advertisement message according to an embodiment of the present invention.

10...通訊系統10. . . Communication system

110...連線處理系統110. . . Connection processing system

120...通訊裝置120. . . Communication device

130...廣告伺服器130. . . Advertising server

S101~S110...流程步驟S101~S110. . . Process step

Claims (30)

一種通訊系統,包括:一連線計費伺服器;一廣告伺服器;一通訊裝置,連接該連線計費伺服器以及該廣告伺服器,發送一廣告要求至該廣告伺服器,並且從該廣告伺服器接收一廣告訊息,其中該廣告訊息包括一廣告清單及對應於該廣告清單的多個廣告內容;當該通訊裝置顯示該廣告清單,並且接收到一第一操作信號時,該通訊裝置顯示對應於該第一操作信號的多個廣告內容之一,並且傳送一廣告閱讀訊息至該廣告伺服器;以及當該廣告伺服器接收該廣告閱讀訊息時,該廣告伺服器根據該廣告閱讀訊息傳送一補助訊息至該連線計費伺服器以更新對應於該通訊裝置的一費用資訊。A communication system comprising: a connection accounting server; an advertisement server; a communication device connecting the connection accounting server and the advertisement server, sending an advertisement request to the advertisement server, and from the The advertisement server receives an advertisement message, wherein the advertisement message includes an advertisement list and a plurality of advertisement contents corresponding to the advertisement list; when the communication device displays the advertisement list and receives a first operation signal, the communication device Displaying one of a plurality of advertisement contents corresponding to the first operation signal, and transmitting an advertisement reading message to the advertisement server; and when the advertisement server receives the advertisement reading message, the advertisement server reads the message according to the advertisement Sending a subsidy message to the connection billing server to update a fee information corresponding to the communication device. 如申請專利範圍第1項所述系統,其中:該廣告要求包括該通訊裝置的一喜好資料和/或一定位資訊;以及該廣告伺服器接收該廣告要求,並且根據該喜好資料和/或該定位資訊傳送該廣告信息至該通訊裝置。The system of claim 1, wherein: the advertisement request includes a favorite information of the communication device and/or a positioning information; and the advertisement server receives the advertisement request, and/or according to the favorite information and/or The location information conveys the advertisement information to the communication device. 如申請專利範圍第1項所述系統,其中:該通訊裝置經由該連線計費伺服器建立一通話;以及當該通話為一終止狀態時,該通訊裝置顯示該廣告清單。The system of claim 1, wherein: the communication device establishes a call via the connection accounting server; and when the call is in a termination state, the communication device displays the advertisement list. 如申請專利範圍第3項所述系統,其中:該通話的該終止狀態為該通話建立失敗或掛斷。The system of claim 3, wherein: the termination status of the call is that the call establishment fails or hangs up. 如申請專利範圍第3項所述系統,其中:當該通話為一撥出通話時,該通訊裝置傳送一通話要求至該連線計費伺服器,以透過該連線計費伺服器與一外部裝置建立該通話;以及該通訊裝置同時發送一廣告要求至該廣告伺服器。The system of claim 3, wherein: when the call is an outgoing call, the communication device transmits a call request to the connection accounting server to transmit the connection accounting server and the The external device establishes the call; and the communication device simultaneously sends an advertisement request to the advertisement server. 如申請專利範圍第3項所述系統,其中:當該通話為一撥入通話時,該連線計費伺服器傳送一通話要求至該通訊裝置,使得該通訊裝置透過該連線計費伺服器與一外部裝置建立該通話;以及該通訊裝置同時發送一廣告要求至該廣告伺服器。The system of claim 3, wherein: when the call is an incoming call, the connection accounting server transmits a call request to the communication device, so that the communication device passes the connection charging servo The device establishes the call with an external device; and the communication device simultaneously sends an advertisement request to the advertisement server. 如申請專利範圍第1項所述系統,其中:該通訊裝置儲存對應該廣告訊息中的多個廣告內容的多個記錄於一歷史清單中,當該通訊裝置顯示該歷史清單並且接收到對應於該歷史清單中其中之一記錄的一第二操作信號時,該通訊裝置傳送包括該記錄的該廣告要求以及該廣告閱讀訊息至該廣告伺服器;當該廣告伺服器接收該廣告要求時,回傳該廣告訊息至該通訊裝置,其中該廣告訊息包括對應於該記錄的一對應廣告內容;當該廣告伺服器接收該廣告閱讀訊息時,該廣告伺服器傳送該補助信息至該連線計費伺服器以更新對應於該通訊裝置的該費用資訊;以及當該通訊裝置接收該廣告訊息時,顯示該對應廣告內容。The system of claim 1, wherein: the communication device stores a plurality of records corresponding to the plurality of advertisement contents in the advertisement message in a history list, when the communication device displays the history list and receives the corresponding When a second operation signal is recorded in one of the history lists, the communication device transmits the advertisement request including the record and the advertisement reading message to the advertisement server; when the advertisement server receives the advertisement request, back Transmitting the advertisement message to the communication device, wherein the advertisement message includes a corresponding advertisement content corresponding to the record; when the advertisement server receives the advertisement reading message, the advertisement server transmits the subsidy information to the connection billing The server updates the fee information corresponding to the communication device; and when the communication device receives the advertisement message, displays the corresponding advertisement content. 如申請專利範圍第7項所述系統,其中:當該通訊裝置顯示多個廣告內容之一或該對應廣告內容,並且該通訊裝置接收一第三操作信號時,該通訊裝置傳送一個人資料以及廣告閱讀訊息至該廣告伺服器。The system of claim 7, wherein: when the communication device displays one of the plurality of advertisement contents or the corresponding advertisement content, and the communication device receives a third operation signal, the communication device transmits a person profile and an advertisement Read the message to the ad server. 如申請專利範圍第7項所述系統,其中:當該通訊裝置顯示多個廣告內容之一或該對應廣告內容,並且該通訊裝置接收一第四操作信號時,該通訊裝置傳送該通話要求至該連線計費伺服器以及傳送該廣告閱讀訊息至該廣告伺服器;以及該連線計費伺服器根據該通話要求建立該通訊裝置與對應該廣告內容或對應該對應廣告內容的一外部裝置的一對應通話。The system of claim 7, wherein: when the communication device displays one of the plurality of advertisement contents or the corresponding advertisement content, and the communication device receives a fourth operation signal, the communication device transmits the call request to The connection billing server and transmitting the advertisement reading message to the advertisement server; and the connection billing server establishes the communication device according to the call request and an external device corresponding to the advertisement content or corresponding corresponding advertisement content a corresponding call. 如申請專利範圍第1項所述系統,其中:該費用資訊包括對應於該通訊裝置的一免費通話時數;以及當該連線計費伺服器接收到該補助訊息時,該連線計費伺服器更新該費用資訊以增加對應於該通訊裝置的該免費通話時數。The system of claim 1, wherein: the fee information includes a free call duration corresponding to the communication device; and when the connection billing server receives the subsidy message, the connection billing The server updates the fee information to increase the number of free calls corresponding to the communication device. 一種通訊裝置,包括:一觸控顯示單元;一通訊單元;一控制單元,連接該通訊單元及該觸控顯示單元,並透過該通訊單元與一連線計費伺服器及一廣告伺服器連線,該控制單元透過該通訊單元傳送一廣告要求至該廣告伺服器,並且從該廣告伺服器接收一廣告訊息,其中該廣告訊息包括一廣告清單及對應於該廣告清單的多個廣告內容;以及當該控制單元控制該觸控顯示單元顯示該廣告清單,並且該控制單元從該觸控顯示單元接收一第一操作信號時,該控制單元顯示對應於該第一操作信號的多個廣告內容之一,並且傳送一廣告閱讀訊息至該廣告伺服器以更新對應於該通訊裝置的一費用資訊。A communication device comprising: a touch display unit; a communication unit; a control unit connected to the communication unit and the touch display unit, and connected to a connection accounting server and an advertisement server through the communication unit a control unit transmits an advertisement request to the advertisement server through the communication unit, and receives an advertisement message from the advertisement server, wherein the advertisement message includes an advertisement list and a plurality of advertisement contents corresponding to the advertisement list; And when the control unit controls the touch display unit to display the advertisement list, and the control unit receives a first operation signal from the touch display unit, the control unit displays a plurality of advertisement contents corresponding to the first operation signal. And transmitting an advertisement reading message to the advertisement server to update a fee information corresponding to the communication device. 如申請專利範圍第11項所述裝置,其中:該廣告要求包括該通訊裝置的一喜好資料和/或一定位資訊。The device of claim 11, wherein the advertisement request includes a favorite information and/or a positioning information of the communication device. 如申請專利範圍第11項所述裝置,其中:該通訊單元透過該連線計費伺服器建立一通話;以及當該通話為一終止狀態時,該控制單元控制該觸控顯示單元顯示該廣告清單。The device of claim 11, wherein: the communication unit establishes a call through the connection accounting server; and when the call is in a termination state, the control unit controls the touch display unit to display the advertisement List. 如申請專利範圍第13項所述裝置,其中:該通話的該終止狀態為該通話建立失敗或掛斷。The device of claim 13, wherein: the termination status of the call is that the call establishment fails or hangs up. 如申請專利範圍第13項所述裝置,其中:當該通話為一撥出通話時,該通訊單元傳送一通話要求至該連線計費伺服器,以透過該連線計費伺服器與一外部裝置建立該通話,該控制單元同時發送一廣告要求至該廣告伺服器。The device of claim 13, wherein: when the call is an outgoing call, the communication unit transmits a call request to the connection accounting server to transmit the connection accounting server and the The external device establishes the call, and the control unit simultaneously sends an advertisement request to the advertisement server. 如申請專利範圍第13項所述裝置,其中:當該通話為一撥入通話時,該通訊單元從該連線計費伺服器接收一通話要求,使得該通訊單元透過該連線計費伺服器與一外部裝置建立該通話,並且該控制單元同時發送一廣告要求至該廣告伺服器。The device of claim 13, wherein: when the call is an incoming call, the communication unit receives a call request from the connection accounting server, so that the communication unit passes the connection charging servo The call is established with an external device, and the control unit simultaneously sends an advertisement request to the advertisement server. 如申請專利範圍第11項所述裝置,其中所述裝置更包括:一記憶單元,連接該控制單元,儲存一歷史清單,其中該歷史清單包括對應多個廣告內容的多個記錄;當該控制單元控制該觸控顯示單元顯示該歷史清單,並且從該觸控顯示單元接收到對應於該歷史清單中其中之一記錄的一第二操作信號時,該控制單元傳送包括該記錄的該廣告要求以及廣告閱讀訊息至該廣告伺服器;以及該控制單元接收該廣告伺服器回傳的該廣告訊息,其中該廣告訊息包括對應於該記錄的一對應廣告內容,並且該控制單元控制該觸控顯示單元顯示該對應廣告內容。The device of claim 11, wherein the device further comprises: a memory unit connected to the control unit, storing a history list, wherein the history list includes a plurality of records corresponding to the plurality of advertisement contents; The unit controls the touch display unit to display the history list, and when receiving a second operation signal corresponding to one of the records in the history list, the control unit transmits the advertisement request including the record And the advertisement reading message to the advertisement server; and the control unit receives the advertisement message returned by the advertisement server, wherein the advertisement message includes a corresponding advertisement content corresponding to the record, and the control unit controls the touch display The unit displays the corresponding advertisement content. 如申請專利範圍第17項所述裝置,其中:當該控制單元控制該觸控顯示單元顯示多個廣告內容之一或該對應廣告內容,並且從該觸控顯示單元接收一第三操作信號時,該控制單元傳送一個人資料以及該廣告閱讀訊息至該廣告伺服器。The device of claim 17, wherein: when the control unit controls the touch display unit to display one of the plurality of advertisement contents or the corresponding advertisement content, and receives a third operation signal from the touch display unit The control unit transmits a person profile and the advertisement reading message to the advertisement server. 如申請專利範圍第17項所述裝置,其中:當該控制單元控制該觸控顯示單元顯示多個廣告內容之一或該對應廣告內容,並且透過該觸控顯示單元接收一第四操作信號時,該控制單元控制該通訊單元傳送該通話要求及該連線計費伺服器,以透過該連線計費伺服器與對應該廣告內容或該對應廣告內容的一外部裝置建立一對應通話,並且傳送該廣告閱讀訊息至該廣告伺服器。The device of claim 17, wherein: when the control unit controls the touch display unit to display one of the plurality of advertisement contents or the corresponding advertisement content, and receives a fourth operation signal through the touch display unit The control unit controls the communication unit to transmit the call request and the connection accounting server to establish a corresponding call with an external device corresponding to the advertisement content or the corresponding advertisement content through the connection accounting server, and Send the ad reading message to the ad server. 如申請專利範圍第11項所述裝置,其中:該費用資訊包括對應於該通訊裝置的一免費通話時數。The device of claim 11, wherein the fee information comprises a free call time corresponding to the communication device. 一種通訊方法,包括:傳送一廣告要求至一廣告伺服器,並從從該廣告伺服器接收一廣告訊息,其中該廣告訊息包括一廣告清單及對應於該廣告清單的多個廣告內容;以及當顯示該廣告清單於一觸控顯示單元,並且從該觸控顯示單元接收一第一操作信號時,顯示對應於該第一操作信號的多個廣告內容之一於該觸控顯示單元,並且傳送一廣告閱讀訊息至該廣告伺服器以更新一費用資訊。A communication method includes: transmitting an advertisement request to an advertisement server, and receiving an advertisement message from the advertisement server, wherein the advertisement message includes an advertisement list and a plurality of advertisement contents corresponding to the advertisement list; Displaying the advertisement list in a touch display unit, and receiving a first operation signal from the touch display unit, displaying one of the plurality of advertisement contents corresponding to the first operation signal on the touch display unit, and transmitting An advertisement reading message to the advertisement server to update a fee information. 如申請專利範圍第21項所述方法,其中:該廣告要求包括一喜好資料和/或一定位資訊。The method of claim 21, wherein the advertisement request includes a favorite information and/or a positioning information. 如申請專利範圍第21項所述方法,其中從該廣告伺服器接收該廣告訊息的步驟前更包括:透過該連線計費伺服器建立一通話;以及當該通話為一終止狀態時,控制該觸控顯示單元顯示該廣告清單。The method of claim 21, wherein the step of receiving the advertisement message from the advertisement server further comprises: establishing a call through the connection accounting server; and controlling when the call is in a termination state The touch display unit displays the list of advertisements. 如申請專利範圍第23項所述方法,其中該通話的該終止狀態為該通話建立失敗或掛斷。The method of claim 23, wherein the termination status of the call is that the call setup fails or hangs up. 如申請專利範圍第23項所述方法,其中:當該通話為一撥出通話時,傳送一通話要求至該連線計費伺服器,以透過該連線計費伺服器與一外部裝置建立該通話,並且同時發送一廣告要求至該廣告伺服器。The method of claim 23, wherein: when the call is an outgoing call, transmitting a call request to the connection accounting server to establish an external device through the connection accounting server The call, and simultaneously send an advertisement request to the ad server. 如申請專利範圍第23項所述方法,其中:當該通話為一撥入通話時,該通訊單元從該連線計費伺服器接收一通話要求,使得該通訊單元透過該連線計費伺服器與一外部裝置建立該通話。The method of claim 23, wherein: when the call is an incoming call, the communication unit receives a call request from the connection accounting server, so that the communication unit passes the connection charging servo. The call is established with an external device. 如申請專利範圍第21項所述方法,其中顯示多個廣告內容之一於該觸控顯示單元的步驟更包括:儲存對應該廣告內容的一記錄於一記憶單元中的一歷史清單中;當控制一觸控顯示單元顯示該歷史清單,並且從該觸控顯示單元接收到對應於該歷史清單中其中之一記錄的一第二操作信號時,傳送包括該記錄的該廣告要求以及該廣告閱讀訊息至該廣告伺服器;以及接收該廣告訊息,其中該廣告訊息包括對應於該廣告要求的一對應廣告內容,並控制該觸控顯示單元顯示該對應廣告內容。The method of claim 21, wherein the step of displaying one of the plurality of advertisement contents in the touch display unit further comprises: storing a history list corresponding to the advertisement content recorded in a memory unit; Controlling a touch display unit to display the history list, and receiving a second operation signal corresponding to one of the records in the history list from the touch display unit, transmitting the advertisement request including the record and the advertisement reading Sending the message to the advertisement server; and receiving the advertisement message, wherein the advertisement message includes a corresponding advertisement content corresponding to the advertisement requirement, and controlling the touch display unit to display the corresponding advertisement content. 如申請專利範圍第27項所述方法,其中:當控制該觸控顯示單元顯示該廣告訊息或該對應廣告訊息,並且從該觸控顯示單元接收一第三操作信號時,傳送一個人資料及該廣告閱讀訊息至該廣告伺服器。The method of claim 27, wherein: when controlling the touch display unit to display the advertisement message or the corresponding advertisement message, and receiving a third operation signal from the touch display unit, transmitting a person data and the The ad reads the message to the ad server. 如申請專利範圍第27項所述方法,其中:當控制該觸控顯示單元顯示多個廣告內容之一或該對應廣告內容,並且透過該觸控顯示單元接收一第四操作信號時,傳送該通話要求以及至該連線計費伺服器,以透過該連線計費伺服器與對應該廣告內容或該對應廣告內容的一外部裝置建立一對應通話,並且同時傳送該廣告閱讀訊息至該廣告伺服器。The method of claim 27, wherein: when the touch display unit controls one of the plurality of advertisement contents or the corresponding advertisement content, and receives a fourth operation signal through the touch display unit, transmitting the a call request and to the connection billing server to establish a corresponding call with an external device corresponding to the advertisement content or the corresponding advertisement content through the connection billing server, and simultaneously transmit the advertisement reading message to the advertisement server. 如申請專利範圍第21項所述方法,其中:該費用資訊包括對應於該通訊裝置的一免費通話時數。The method of claim 21, wherein the fee information includes a free call duration corresponding to the communication device.
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