JP2009212558A - Video telephone advertisement system, video telephone advertisement method, exchange, and program for exchange - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To effectively utilize the signal sequence of existing call origination processing and to distribute advertisement information flexibly corresponding to the conditions of a call origination side and a call termination side, in a video telephone. <P>SOLUTION: A video telephone advertisement system comprises: a call origination telephone for transmitting a speech communication request including the telephone number of a call termination telephone and the identification information of the call origination telephone to a call origination exchange; the call origination exchange for acquiring advertisement contract information by retrieving a subscriber information storage means on the basis of the identification information, extracting advertisement information from an advertisement information storage means on the basis of the advertisement contract information, transmitting the speech communication request to a call termination exchange, and transmitting the advertisement information to the call origination telephone including it in a calling start signal when the calling start signal is received from the call termination exchange; the call termination exchange for receiving the speech communication request, acquiring the advertisement contract information by retrieving the subscriber information storage means on the basis of the telephone number, extracting the corresponding advertisement information from the advertisement information storage means on the basis of the advertisement contract information, and transmitting the advertisement information to the call termination telephone including such information in the speech communication request; and the call termination telephone for transmitting calling start information to the call origination exchange when the speech communication request is received. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a videophone advertising system, a videophone advertising method, an exchange, and an exchange program for distributing advertisements using a videophone function in a mobile phone or the like.

In recent years, mobile phones have become more multifunctional, and mobile phones having a videophone function are also becoming popular.
However, the call charge for videophone is higher than the charge for voice call, and it is not yet fully used.

  Therefore, various proposals have been made to solve such problems. For example, Patent Document 1 describes a technique for distributing advertising information and the like using a video display unit of a videophone during a telephone call and discounting a call charge according to the display frequency.

Similarly, Patent Document 2 describes a technique for displaying advertisement information or the like on a videophone on the caller side during a videophone call processing.
Further, Patent Document 3 describes a technique for displaying the same advertisement information as the calling side on the video phone on the receiving side as well as the TV image on the other side, not only on the calling side.
By using these technologies, it is possible to display advertisement information on a TV screen during a videophone call or during a call, and to discount the call charge according to the advertisement time.

JP 2002-165008 A JP 2005-033442 A JP 2006-129394 A

However, these conventional techniques require special processing for transmitting the advertising information to the videophone in order to display the advertising information and the like on the videophone, and have an effect on the signal sequence in the existing videophone call processing. There was a problem that was large.
That is, when displaying an advertisement on a videophone according to such a conventional technique, there is a problem that the procedure of the existing videophone call processing has to be greatly changed.

On the other hand, when performing advertisement distribution, it is preferable that the advertisement distribution can be independently performed not only on the transmission side but also on the reception side, and the distribution timing is desirably the most efficient.
Furthermore, if flexible advertisement distribution according to the location of the user and the situation at that time can be performed, the effect of using the advertisement can be improved and the call charge of the user can be reduced, and further advertising effect is expected. It is also possible to do.

  The present invention has been considered in view of the above circumstances, and reduces call charges for videophones by effectively distributing advertisements while minimizing the impact on signal sequences in existing videophone call processing. It is an object of the present invention to provide a videophone advertising system, a videophone advertising method, an exchange, and a program for the exchange that can improve the utilization rate.

  In order to achieve the above object, a videophone advertising system according to the present invention is a videophone advertising system that distributes advertising information to a telephone having a videophone function, and subscriber information including subscriber identification information and advertising contract information. Subscriber information storage means for storing information, advertisement information storage means for storing advertisement information, and transmission for transmitting a call establishment request signal including a telephone number of the receiving side telephone and subscriber identification information of the calling side telephone to the calling side exchange The subscriber information storage means is searched based on the subscriber telephone and the calling party telephone subscriber identification information, the corresponding advertisement contract information is obtained, and the corresponding advertisement information is extracted from the advertisement information storage means based on the advertisement contract information. When a call establishment request signal including the telephone number of the called telephone is transmitted to the called exchange and a call start signal is received from the called exchange, it is extracted. When the call exchange request signal is received and the calling side exchange that includes the received advertisement information in the call start signal and the call establishment request signal, the subscriber information storage means is searched based on the telephone number of the called side phone and the corresponding advertisement is received. A receiving side exchange for acquiring contract information, extracting corresponding advertising information from the advertising information storage means based on the advertising contract information, and including the advertising information in a call establishment request signal and transmitting it to the receiving side telephone; and advertising information When receiving a call establishment request signal including, the call receiving information is transmitted to the caller side exchange via the callee side exchange, and the receiving side telephone is transmitted.

  The videophone advertising method of the present invention is a videophone advertising method for distributing advertising information to a telephone having a videophone function, wherein the calling telephone is a telephone number of the called telephone and a subscriber of the calling telephone. A call establishment request signal including identification information is transmitted to the originating exchange, and the originating exchange searches the subscriber information storage means based on the subscriber identification information of the originating telephone to obtain corresponding advertising contract information; Based on this advertisement contract information, the corresponding advertisement information is extracted from the advertisement information storage means, a call establishment request signal including the telephone number of the called telephone is transmitted to the called exchange, and the called exchange receives the call establishment request signal. Then, the subscriber information storage means is searched based on the telephone number of the receiving side telephone, the corresponding advertisement contract information is acquired, and the advertisement information storage means is searched based on the advertisement contract information. The advertisement information to be extracted is extracted, and this advertisement information is included in the call establishment request signal and transmitted to the called telephone. When the called telephone receives the call establishment request signal, the call start information is sent via the called party exchange. This is a method of transmitting to the calling side exchange, and when the calling side exchange receives the call start signal, the extracted advertisement information is included in the call start signal and transmitted to the caller side telephone.

  The calling side exchange of the present invention is a calling side exchange in a videophone advertising system that distributes advertising information to a telephone having a videophone function, and the calling side telephone number and the calling side telephone number A call establishment request signal including subscriber identification information is received, subscriber information storage means is retrieved based on the subscriber identification information, corresponding advertisement contract information is obtained, and advertisement information storage means is obtained based on the advertisement contract information. The corresponding advertisement information is extracted from the telephone number, and a call establishment request signal including the telephone number of the called telephone is transmitted to the called exchange, and when the call start signal is received from the called exchange, the extracted advertisement information is used as the call start signal. Including the transmission to the calling side telephone.

  The receiving side switch according to the present invention is a receiving side switch in a video phone advertising system that distributes advertising information to a phone having a video phone function, and transmits a call establishment request signal including a telephone number of the receiving side phone. When receiving from the telephone through the calling party exchange, the subscriber information storage means is searched based on the telephone number of the called telephone, the corresponding advertisement contract information is obtained, and the advertisement information storage means is handled based on the advertisement contract information. The advertisement information to be extracted is extracted, and this advertisement information is included in the call establishment request signal and transmitted to the called telephone.

  A calling party exchange program according to the present invention is a calling party exchange program executed by a calling party exchange in a videophone advertising system that distributes advertising information to a telephone having a videophone function. , Receiving a call establishment request signal including the telephone number of the receiving side telephone and the subscriber identification information of the calling side telephone from the calling side telephone, and searching the subscriber information storage means based on the subscriber identification information, and corresponding advertisement The contract information is acquired, the corresponding advertisement information is extracted from the advertisement information storage means based on the advertisement contract information, and a call establishment request signal including the telephone number of the called telephone is transmitted to the called exchange, and from the called exchange When a call start signal is sent, the extracted advertisement information is included in the call start signal and sent to the caller telephone. There as formed.

  The called party exchange program according to the present invention is a called party exchange program executed by a called party exchange in a videophone advertising system that distributes advertisement information to a telephone having a videophone function. When a call establishment request signal including the telephone number of the called telephone is transmitted from the calling telephone through the calling exchange, the subscriber information storage means is searched based on the telephone number of the called telephone, and a response is made. The advertisement contract information is acquired, the corresponding advertisement information is extracted from the advertisement information storage means based on the advertisement contract information, and the advertisement information is included in the call establishment request signal and transmitted to the called telephone.

  According to the present invention, advertisement distribution can be performed at an efficient timing by using a signal sequence in the existing videophone call processing, and flexible distribution of advertisement information according to conditions on the caller side and the callee side can be performed. Is possible.

First, the outline of the present invention will be described.
In the present invention, a mobile phone user concludes an advertisement reception contract with an advertisement provider, displays a character advertisement on the screen of the mobile phone on both the caller side and the callee side when using a videophone, It is possible to reduce the burden on the user of the mobile phone by paying a part of the fee by the advertisement providing company.

  That is, a mobile phone user who wants an advertising contract uses a browser function of the mobile phone to make a sponsor contract with a company that wants to provide an advertisement. When a user uses a videophone, a character advertisement is scrolled and displayed on the edge of the videophone screen. The advertisement provider bears a part of the mobile phone usage fee of the user who has signed the advertisement reception contract as the advertising expense. The burden amount can be calculated based on the advertisement display time, that is, the videophone call time. Of course, depending on the operation of the videophone advertising system by the mobile phone operator, the amount of the advertisement provider's burden can be set to a fixed amount or a fixed ratio.

Hereinafter, a preferred embodiment of a videophone advertisement system according to the present invention will be described with reference to the drawings.
Note that the videophone advertisement system of the present invention shown in the following embodiment is operated by a computer controlled by a program. The CPU of the computer sends a command to each component of the computer based on the program, and performs predetermined processing necessary for the operation of the exchange, such as advertisement contract confirmation processing, distribution advertisement determination processing, advertisement display rejection confirmation processing, etc. Let it be done. Thus, each process and operation in the videophone advertisement system of the present invention can be realized by specific means in which the program and the computer cooperate.

The program is stored in advance in a recording medium such as a ROM and a RAM, and is executed by causing the computer to read the program from a recording medium mounted on the computer. For example, the program may be read by the computer via a communication line.
Further, the recording medium for storing the program can be constituted by, for example, a semiconductor memory, a magnetic disk, an optical disk, or any other recording means that can be read by any computer.

First, the configuration of an embodiment of the present invention will be described with reference to FIG. FIG. 1 is a block diagram showing the configuration of the videophone advertisement system of this embodiment.
As shown in FIG. 1, the videophone advertising system of the present embodiment includes a calling side mobile phone 10, a receiving side mobile phone 11, a core network 20, a subscriber database 21, a calling side switch 22, a receiving side switch 23, an advertisement database. 30, an advertisement control system 40, and an advertisement providing company terminal 50.

  The calling-side mobile phone 10 is a mobile phone used by a calling-side user, and the receiving-side mobile phone 11 is a mobile phone used by a receiving-side user. As these, an existing mobile phone having a general videophone function can be used. Note that a PHS or a mobile computer having a videophone function can be used as these mobile phones.

  The core network 20 is a basic network in a videophone system of a mobile phone operator, and includes a subscriber database 21, a calling side switch 22, and a receiving side switch 23 therein. In FIG. 1, only two exchanges are shown, but it is possible to configure with three or more exchanges.

  The subscriber database 21 stores information related to mobile phone service subscribers provided by mobile phone operators. This information includes, for example, subscriber identification information such as telephone numbers, subscriber personal information such as subscriber name and subscriber address, cumulative call charges, etc., presence / absence of advertising contract, type of advertising contract, advertisement Stores distribution conditions, information related to advertising contracts such as advertisement providers, advertisement display refusal information at the time of incoming call, accumulated advertisement display time, and the like.

The originating side exchange 22 is an exchange in the originating side switching center, receives data addressed to the terminating side mobile phone 11 from the originating side mobile phone 10, and transmits it to the terminating side exchange 23. Further, it receives data addressed to the caller-side mobile phone 10 from the call-side exchange 23 and transmits it to the caller-side mobile phone 10.
In addition, these exchanges access the subscriber database 21 to confirm the advertisement contract information corresponding to the mobile phone, and the advertisement control system 40 determines the distribution advertisement and acquires the advertisement information from the advertisement database 30. Processing such as distribution to a mobile phone is executed.

  The advertisement database 30 is a storage device that stores advertisement information such as character advertisement data. This advertisement information is transmitted to the advertisement control system 40 by the advertisement provider company terminal 50 and can be registered in the advertisement database 30 by the advertisement control system 40. Of course, in the videophone advertising system of the present embodiment, it is possible to have two or more advertisement providing company terminals 50.

The advertisement information includes advertisements that can be distributed at all times (hereinafter referred to as general advertisements) and advertisements that are distributed in a limited area and time (hereinafter referred to as conditional advertisements). A plurality of these can be registered in the advertisement database 30.
When registering a plurality of advertisements, the distribution priority order is also registered. In addition, for the case where there is no conditional advertisement satisfying the distribution condition, it is preferable that the advertisement providing company terminal 50 registers at least one general advertisement.

The advertisement control system 40 performs processing for registering the advertisement information transmitted from the advertisement providing company terminal 50 in the advertisement database 30.
The advertisement control system 40 handles advertisement distribution contract processing between the advertisement providing company and the mobile phone subscriber. Specifically, the advertisement control system 40 stores information related to the advertisement contract such as the presence / absence of the advertisement contract and the form of the advertisement contract in the subscriber database 21.
Furthermore, advertisement display refusal information at the time of an incoming call, accumulated advertisement display time, and the like can be stored in the subscriber database 21.

  The advertisement providing company terminal 50 accesses the advertisement control system 40 via a communication line such as the Internet, and the advertisement control system 40 uses the advertisement control system 40 to register and delete advertisements, update advertisement contents, and distribution conditions. Make changes.

Next, a processing procedure at the time of an advertising contract in the videophone advertising system of this embodiment will be described with reference to FIG.
FIG. 3 is a flowchart showing a processing procedure at the time of an advertising contract in the videophone advertising system of the present embodiment.

First, by the operation of a user who desires an advertising contract, the transmitting-side mobile phone 10 accesses the advertising control system 40 via the core network 20 and displays a screen for selecting an advertising contract form.
Then, the caller-side mobile phone 10 selects an advertisement contract form by the user's operation (step S101). As shown in FIG. 2, there are three types of advertisement contract forms according to the present embodiment: “condition designation”, “company designation”, and “no designation”.

When “condition specification” is selected as the advertisement contract form, the calling-side mobile phone 10 acquires a list of advertisement distribution conditions that can be specified (step S102), and selects distribution conditions such as a business type (step S103).
When “company designation” is selected as the advertisement contract form, the calling-side mobile phone 10 acquires a list of companies that can make an advertisement contract (step S104), and selects a contracting company (step S105).

  At this time, the advertisement control system 40 executes the above-described processing using an advertisement distribution condition list or a contractable company list registered in the core network 20 in advance. Further, in steps S102 and S104, the advertisement control system 40 can extract the advertisement distribution conditions and the information of the advertisement providing company from the advertisement database 30 to create respective lists.

  When the selection process is completed in step S103 and step S105, or when “None” is selected in step S101, the selection information is transmitted from the caller mobile phone 10 to the advertisement control system 40 via the core network 20. The advertisement contract processing is completed, and the advertisement contract information is stored in the subscriber information in the subscriber database 21.

In addition, the advertisement control system 40 can perform the advertisement contract process for the incoming side mobile phone 11 as well as the outgoing side mobile phone 10 described above.
Further, the display of the advertisement on the receiving side mobile phone 11 can be performed only when the user of the calling side mobile phone 10 and the user of the receiving side mobile phone 11 have an advertisement distribution contract. .

Furthermore, when only the user of the calling side mobile phone 10 has an advertisement distribution contract, the advertisement can be displayed on the calling side mobile phone 10 and the receiving side mobile phone 11.
Of course, when only the user of the calling-side mobile phone 10 has an advertisement distribution contract, it is possible to display the advertisement only on the calling-side mobile phone 10.
In addition, when only the user of the receiving mobile phone 11 has an advertisement distribution contract, an advertisement is displayed only on the receiving mobile phone 11, and the advertisement providing company advertises the usage fee of the calling mobile phone 10. It is also possible to pay a fee corresponding to the display.

Next, with reference to FIG. 3, the flow of signals between devices at the start of a call and during a call will be described. This figure is a signal sequence diagram at the start of a call and during a call in the videophone advertisement system of the present embodiment.
First, a videophone call is made from the calling-side mobile phone 10 to the called-side mobile phone 11 (step S201). In the figure, “SETUP” indicates a call establishment request signal. In this call establishment request signal, in addition to the telephone number of the incoming mobile phone 11, information that can identify the user of the outgoing mobile phone 10 such as the telephone number of the outgoing mobile phone 10 (subscriber identification information) Is included.

When receiving the call establishment request signal from the originating mobile phone 10, the originating exchange 22 refers to the subscriber database 21 based on the subscriber identification information, and acquires advertising contract information corresponding to the originating mobile phone 10 ( Step S202).
When advertising contract information indicating that there is an advertising contract is registered in the acquired advertising contract information, the originating side exchange 22 transmits a call establishment request signal including this advertising contract information to the terminating side exchange 23 ( Step S203).

  At the same time, the originating side exchange 22 acquires advertisement information distributed to the originating side mobile phone 10 from the advertisement database 30 by the advertisement control system 40 (step S204). At this time, the advertisement control system 40 acquires advertisement information corresponding to the user of the calling-side mobile phone 10 from the advertisement database 30. This advertisement information acquisition method will be described later with reference to FIG.

  Upon receiving the call establishment request signal (SETUP in S203), the receiving side switching center 23 refers to the subscriber database 21 based on the telephone number of the receiving side mobile phone 11 and the like. It is confirmed whether or not “advertisement display refusal information” is registered (step S205).

  When the subscriber database 21 does not register “advertisement display refusal information for incoming call” corresponding to the called mobile phone 11, the called side exchange 23 is sent from the advertising database 30 to the called side mobile phone by the advertisement control system 40. Advertisement information for distribution to the telephone 11 is acquired (step S206).

  At this time, the advertisement control system 40 refers to the subscriber database 21 based on the subscriber information corresponding to the telephone number of the called mobile phone 11, and acquires the advertisement information from the advertisement database 30 based on the information related to the corresponding advertisement contract. And can be distributed to the receiving-side mobile phone 11.

Further, the advertisement control system 40 refers to the subscriber database 21 based on the subscriber information corresponding to the telephone number of the calling-side mobile phone 10 and acquires the advertisement information from the advertisement database 30 based on the information related to the corresponding advertisement contract. It can also be distributed to the incoming side mobile phone 11.
In this way, the same advertisement information as that provided to the calling-side mobile phone 10 can be provided to the called-side mobile phone 11.

Further, the advertisement control system 40 can determine the advertisement information that satisfies the distribution condition in consideration of the position information of the mobile phone. For example, the originating mobile phone 10 has a GPS (Global Positioning System) function, and when transmitting a call establishment request signal in step S201, the location information of the relevant mobile phone is acquired and combined with this, the originating exchange 22 Can be sent to.
As a result, the originating side switch 22 can determine the advertising information that matches the distribution conditions by using the location information of the originating side mobile phone 10 by the advertisement control system 40.

In addition, even if the mobile phone does not have a GPS function, the advertisement control system 40 can acquire the position information within a rough range of about several hundred meters to 10,000 meters by a cell-based positioning method or the like. Is possible.
In the present embodiment, it is also preferable to determine advertisement information that matches the distribution conditions by using this rough position information.

  According to this method, in step S204 of FIG. 3, the advertisement control system 40 receives the location information of the caller-side mobile phone 10 specified by the caller-side switch 22, or receives cell information from the caller-side switch 22. Thus, the location information of the caller mobile phone 10 can be calculated, and the advertisement to be distributed to the caller can be determined using this location information.

  Further, in step S206 of FIG. 3, the advertisement control system 40 receives the location information of the receiving side mobile phone 11 specified by the receiving side exchange 23, or receives the cell information from the receiving side exchange 23 to receive the receiving side mobile phone. The location information of the telephone 11 can be calculated, and the advertisement delivered to the receiving side can be determined using this location information.

In this way, it is possible to distribute advertisements under more detailed conditions, such as providing advertisement information of stores in the middle of each, taking into account the positional relationship between both the mobile phone 10 on the calling side and the mobile phone 11 on the receiving side It becomes.
Of course, it is also possible to obtain the position information for only one of the calling-side mobile phone 10 and the receiving-side mobile phone 11 and use this to determine the advertisement to be distributed.

  Note that when “advertisement display refusal information at the time of incoming call” corresponding to the incoming side mobile phone 11 is registered in the subscriber database 21, the incoming side exchange 23 does not acquire the advertising information and receives the incoming side mobile phone. A call establishment request signal is transmitted to the telephone 11.

  Upon receiving the advertisement information, the receiving side exchange 23 calls the receiving side mobile phone 11 by transmitting a call establishment request signal including this advertisement information to the receiving side mobile phone 11, and simultaneously receives the acquired advertisement information. Distribution to the telephone 11 (step S207). As a result, an advertisement can be displayed during the call on the incoming-side mobile phone 11.

  At this time, for example, an advertisement can be displayed on the sub-display provided on the surface of the incoming-side mobile phone 11. Of course, the advertisement can be displayed on the main display of the receiving side mobile phone 11 so that the user can view the advertisement until the user presses the call button.

  In addition, when receiving the call start signal from the call receiving side mobile phone 11 and confirming the start of the call (step S208), the receiving side exchange 23 transmits this call start signal to the calling side exchange 22 (step S209). At this time, the advertisement information distributed to the receiving side mobile phone 11 can be included in the call start signal and transmitted to the calling side exchange 22.

Next, the originating side exchange 22 distributes the advertisement information acquired in step S204 to the originating side mobile phone 10. Thereby, the advertisement can be displayed on the calling-side mobile phone 10. Further, on the caller-side mobile phone 10, an advertisement distributed to the callee-side mobile phone 11 can be displayed.
As a result, when the incoming side mobile phone 11 can be called appropriately, an advertisement can be displayed on the outgoing side mobile phone 10.

Next, when the user of the incoming side mobile phone 11 performs an operation to respond to the incoming call, the incoming side mobile phone 11 sends a call start signal to the outgoing side mobile phone 10 via the incoming side switch 23 and the outgoing side switch 22. Transmit (step S210).
In response to this, the originating mobile phone 10 transmits a response signal to the call start signal to the terminating mobile phone 11 via the originating exchange 22 and the terminating exchange 23 (step S211).

As a result, the videophone is busy and an advertisement is displayed (step S212).
As described above, the advertisement can be displayed on the receiving side mobile phone 11 in step S207 and the advertisement can be displayed on the calling side mobile phone 10 in step S209, but the call is established in step 211. It is of course possible to start displaying advertisements on each mobile phone.
FIG. 4 shows an example of the character advertisement displayed on the mobile phone in this way. In the figure, the advertisement is scrolled and displayed at the edge of the screen during a videophone call.

Next, when the call end operation is performed in the caller side mobile phone 10, a call end signal is transmitted to the callee side mobile phone 11 via the caller side switch 22 and the callee side switch 23, and a response signal for the call end signal. Is transmitted from the incoming side mobile phone 11 to the outgoing side mobile phone 10 via the incoming side exchange 23 and the outgoing side exchange 22.
When receiving the response signal for the call end signal from the receiving-side mobile phone 11, the calling-side exchange 22 records the advertisement display time in the subscriber database 21.

At this time, the calling-side switch 22 records the call time as the advertisement display time in the subscriber database 21 when the advertisement display is started on each mobile phone after the call is established in step S211. Can do.
In addition, when display of advertisement is started on the incoming side mobile phone 11 in step S207 and display of advertisement is started on the outgoing side mobile phone 10 in step S209, each advertisement display time is individually set in the subscriber database 21. Can also be recorded. In this way, when an advertisement is displayed on the mobile phone before the start of the call, the display time can be managed in detail.

  At this time, in step S208, the receiving side mobile phone 11 adds the advertisement display start time to the call start signal and transmits it to the calling side exchange 22, and the calling side exchange 22 determines from the advertisement display start time and the call end time. It is possible to calculate the advertisement display time on the called-side mobile phone 11.

Further, the originating side switch 22 can calculate the advertisement display time on the originating side mobile phone 10 from the advertisement delivery time to the originating side mobile phone 10 and the call end time in step S209.
By accumulating the advertisement display time calculated in this manner, the mobile phone operator can calculate the amount of money borne by the advertisement providing company as the advertisement cost.

  Next, with reference to FIG.5 and FIG.6, the delivery advertisement determination processing procedure by the advertisement control system 40 of this embodiment is demonstrated. FIG. 5 is a flowchart showing a processing procedure when an advertisement is selected in the videophone advertisement system of this embodiment. FIG. 6 is a diagram showing an example of an advertisement list in the system.

The distribution advertisement determination process by the advertisement control system 40 is performed in step S204 and step S206 in FIG.
First, when the advertisement control system 40 receives an advertisement acquisition request including subscriber identification information such as a telephone number from the originating side exchange 22 or the destination side exchange 23, the advertisement control system 40 searches the subscriber database 21 based on the subscriber identification information. The corresponding mobile phone subscriber information is acquired, and the advertisement providing company is determined (step S301).

At this time, if the “advertising contract form” in the acquired subscriber information is “company designation”, the advertisement control system 40 can determine the advertisement providing company based on the “advertisement providing company” in the subscriber information. .
When the “advertising contract form” is “condition designation” or “no designation”, the advertisement control system 40 randomly selects one company from the companies that are candidates for selection registered in the advertisement database 30. be able to.

Next, the advertisement control system 40 acquires an advertisement list corresponding to the determined advertisement provider from the advertisement database 30 (step S302), and the advertisement information with the highest priority in the advertisement list (the list head in FIG. 6). Is referred to (step S303).
Further, the advertisement control system 40 confirms whether or not the acquired advertisement information includes a distribution condition (step S304), and if included, whether or not the subscriber information and the current time satisfy the distribution condition. Is determined (step S305).

If the subscriber information or the like does not satisfy the distribution conditions, the advertisement control system 40 refers to the next candidate advertisement in the advertisement list (step S306) and repeats the determinations of steps S304 and S305.
When advertisement information without distribution conditions (general advertisement) or advertisement information satisfying the distribution conditions (conditional advertisement) is detected, the advertisement control system 40 determines the advertisement information as a distribution advertisement (step S307).
Note that because the subscriber mobile phone 10 and the receiver mobile phone 11 have different subscriber information and the like, different advertisements may be distributed.

  As described above, according to the videophone advertisement system of the present embodiment, the character advertisement information can be provided to the caller and / or the callee when the call is started at the callee. In addition, it is possible to easily realize the present invention by extending the signal already used so that advertisement information or the like can be placed without greatly changing the signal sequence in the existing videophone call processing.

In addition, since the advertisement information is acquired immediately before the start of the call, it is possible to distribute the latest advertisement content at the start of the call. For example, real-time information is required for advertisements such as inventory information, but according to the present embodiment, it is possible for a company to frequently distribute advertisements with accurate contents by updating the advertisement contents frequently. .
In the case of advertisements such as karaoke and taverns, it is also possible to distribute vacant seat information of the nearest store in association with location information.

Furthermore, according to the present embodiment, it is possible to provide advertisements of companies contracted by the calling party to the receiving party.
For this reason, compared with a system using an incoming melody or ringing sound as an advertisement medium, it is possible to realize advertisement browsing for a larger number of users and to expect a wide range of advertisement effects.

Moreover, according to this embodiment, since a delivery condition can be set in the advertisement database 30, it is possible to select advertisement information corresponding to position information and current time.
For example, deliver timely and local advertisements such as “There is a stock of new products △△ at XX Denki XX Station Store” and “XX Shop XX Town Store, Time Sale from 17:00” Is possible.

  In addition, since subscriber information can be referred to when selecting an advertisement, for example, in the case of an automobile manufacturer, an advertisement for a sports car for a contractor in the 20s to 30s, and an advertisement for a luxury car for a contractor in the 40s to 50s. It is also possible to change the contents depending on the distribution destination of the advertisement.

It goes without saying that the present invention is not limited to the above embodiment, and that various modifications can be made within the scope of the present invention.
For example, the present invention can be applied to the distribution of advertisement information to a fixed video phone instead of a mobile phone.

Further, by using a mail server instead of the exchange, it is possible to add the advertisement information to the end of the mobile mail instead of adding the advertisement information to the videophone screen.
Furthermore, not only the advertisement information can be displayed on the video phone, but it is possible to appropriately change such as a configuration in which a coupon or a prize of the advertisement providing company is transmitted to the e-mail address of the mobile phone.

  INDUSTRIAL APPLICABILITY The present invention can be suitably used when advertising distribution on a videophone is realized without changing the signal sequence in the videophone call processing of an existing mobile phone as much as possible.

It is a block diagram which shows the structure of the videophone advertisement system of one Embodiment of this invention. It is a flowchart which shows the process sequence at the time of the advertisement contract in the videophone advertising system of one Embodiment of this invention. It is the signal sequence figure at the time of the telephone call start in the videophone advertising system of one Embodiment of this invention, and during a telephone call. It is a figure which shows the advertisement image in the videophone in the videophone advertising system of one Embodiment of this invention. It is a flowchart which shows the process sequence at the time of the advertisement selection in the videophone advertising system of one Embodiment of this invention. It is a figure which shows the example of the advertisement list | wrist in the videophone advertising system of one Embodiment of this invention.

Explanation of symbols

10 Calling mobile phone 11 Calling mobile phone 20 Core network 21 Subscriber database 22 Exchange (calling side)
23 Exchange (incoming side)
30 Advertising Database 40 Advertising Control System 50 Advertising Providing Company Terminal

Claims (26)

A videophone advertising system that distributes advertising information to a telephone having a videophone function,
Subscriber information storage means for storing subscriber information including subscriber identification information and advertising contract information;
Advertisement information storage means for storing advertisement information;
A calling telephone that transmits a call establishment request signal including a telephone number of the called telephone and subscriber identification information of the calling telephone to the calling exchange;
The subscriber information storage means is searched based on the subscriber identification information of the calling side telephone to obtain the corresponding advertisement contract information, and the corresponding advertisement information is extracted from the advertisement information storage means based on the advertisement contract information. A call establishment request signal including the telephone number of the called telephone is transmitted to the called exchange, and when a call start signal is received from the called exchange, the extracted advertisement information is included in the call start signal to send the call An originating exchange that transmits to the other telephone;
When the call establishment request signal is received, the subscriber information storage means is searched based on the telephone number of the called telephone and the corresponding advertisement contract information is obtained, and the advertisement information storage means is supported based on the advertisement contract information. Extracting the advertising information to be transmitted, including the advertising information in the call establishment request signal and transmitting it to the receiving side telephone,
A videophone advertisement system, comprising: a receiving-side telephone that transmits the call start information to the calling-side exchange via the called-side exchange when a call establishment request signal including the advertisement information is received. A call start signal is transmitted from the callee telephone to the caller telephone via the callee exchange and the caller exchange, and a response signal for the call start signal is sent from the caller telephone to the caller exchange and the callee exchange. Is transmitted to the receiving side telephone, and at the timing when a call between the calling side telephone and the receiving side telephone is established,
The called telephone outputs advertisement information included in the call establishment request signal received from the called exchange,
2. The videophone advertisement system according to claim 1, wherein the caller side telephone outputs the advertisement information included in the call start signal received from the caller side exchange. At the timing when the receiving telephone receives the call establishment request signal from the called exchange, the advertisement information included in the call establishment request signal is output,
The videophone advertisement system according to claim 1, wherein the caller side telephone outputs the advertisement information included in the call start signal at a timing when the caller side call is received from the caller side exchange. The terminating exchange receives a call establishment request signal including a telephone number of the terminating telephone and subscriber identification information of the originating telephone from the originating exchange, and instead of the telephone number of the terminating telephone, Search the subscriber information storage means based on the subscriber identification information of the side telephone, obtain the corresponding advertisement contract information, extract the corresponding advertisement information from the advertisement information storage means based on the advertisement contract information, The videophone advertisement system according to any one of claims 1 to 3, wherein the advertisement information is included in a call establishment request signal and transmitted to the receiving side telephone. The originating exchange obtains location information of the originating side telephone, and extracts corresponding advertisement information from the advertisement information storage means based on the location information and the advertisement contract information obtained from the subscriber information storage means. And / or the receiving side exchange acquires the location information of the receiving side telephone, and from the advertisement information storage means based on the location information and the advertisement contract information acquired from the subscriber information storage means. The corresponding advertisement information is extracted. The videophone advertisement system according to any one of claims 1 to 4, wherein the advertisement information is extracted. The caller side phone has a GPS function, and the call establishment request signal includes the location information of the caller side phone and transmits it to the caller side exchange,
The caller-side exchange extracts corresponding advertisement information from the advertisement information storage unit based on the transmitted location information and the advertisement contract information acquired from the subscriber information storage unit. The videophone advertising system according to any one of 1 to 4. The subscriber information storage uses the call time of the calling side telephone and the called side telephone, or the time from the time when advertisement information is transmitted to the calling side telephone to the time when the call is terminated as the advertisement playback time. The videophone advertisement system according to claim 1, wherein the videophone advertisement system is registered in the means. The videophone advertisement according to any one of claims 1 to 7, wherein the advertisement information is extracted from the advertisement information storage means by the originating side exchange and the terminating side exchange by one advertisement control means. system. When the advertisement control means extracts the advertisement information, and the advertisement contract form included in the advertisement contract information indicates company designation, the advertisement control means selects an advertisement provider company included in the advertisement contract information, and sets the advertisement contract information as the advertisement contract information. When the included advertisement contract form indicates a condition designation or no designation, one company is selected at random from the candidate companies registered in the advertisement information storage means, and the advertisement information corresponding to the selected company Is obtained from the advertisement information storage means, and it is checked whether or not the delivery condition is included in order from the advertisement information with the highest priority, and if so, whether or not the subscriber information satisfies the delivery condition. 9. The television according to claim 8, wherein when the advertisement information having no distribution condition or the advertisement information satisfying the distribution condition is detected, the advertisement information is determined as an extraction target. Telephone advertising system. When the called exchange receives a call establishment request signal including the telephone number of the called telephone from the calling exchange, the subscriber information storage means is searched based on the telephone number of the called telephone, It is determined whether or not advertisement display refusal information at the time of reception is registered in the corresponding advertisement contract information, and if registered, the advertisement information is included without extracting the corresponding advertisement information from the advertisement information storage means. The video call advertisement system according to any one of claims 1 to 9, wherein a non-call establishment request signal is transmitted to the called telephone.   11. The videophone advertisement system according to claim 1, wherein the advertisement information is text advertisement information. A videophone advertising method for distributing advertising information to a telephone having a videophone function,
The calling telephone sends a call establishment request signal including the telephone number of the called telephone and the subscriber identification information of the calling telephone to the calling exchange.
The calling side exchange searches the subscriber information storage means based on the subscriber identification information of the calling side telephone to obtain corresponding advertisement contract information, and the corresponding advertisement from the advertisement information storage means based on the advertisement contract information. Information is extracted, and a call establishment request signal including the telephone number of the called telephone is transmitted to the called exchange.
When the receiving side exchange receives the call establishment request signal, it searches the subscriber information storage means based on the telephone number of the receiving side telephone, acquires the corresponding advertising contract information, and based on the advertising contract information The corresponding advertisement information is extracted from the advertisement information storage means, and this advertisement information is included in the call establishment request signal and transmitted to the called telephone.
When the receiving side telephone receives the call establishment request signal, the call start information is transmitted to the calling side exchange via the called side exchange,
When the caller side exchange receives the call start signal, the extracted advertisement information is included in the call start signal and transmitted to the caller telephone. A call start signal is transmitted from the callee telephone to the caller telephone via the callee exchange and the caller exchange, and a response signal for the call start signal is sent from the caller telephone to the caller exchange and the callee exchange. Is transmitted to the receiving side telephone, and at the timing when a call between the calling side telephone and the receiving side telephone is established,
The called telephone outputs advertisement information included in the call establishment request signal received from the called exchange,
13. The videophone advertisement method according to claim 12, wherein the caller telephone outputs the advertisement information included in the call start signal received from the caller exchange. At the timing when the receiving telephone receives the call establishment request signal from the called exchange, the advertisement information included in the call establishment request signal is output,
The videophone advertisement method according to claim 12, wherein the calling telephone outputs the advertisement information included in the calling start signal at a timing when the calling telephone receives the calling start signal from the calling switch. A caller exchange in a videophone advertising system that distributes advertising information to a telephone with a videophone function,
A call establishment request signal including the telephone number of the called telephone and the subscriber identification information of the calling telephone is received from the calling telephone, and the subscriber information storage means is searched based on the subscriber identification information, and the corresponding advertising contract Information is extracted, the corresponding advertisement information is extracted from the advertisement information storage means based on the advertisement contract information, a call establishment request signal including the telephone number of the called telephone is transmitted to the called exchange, and the called exchange When the call start signal is received from the telephone, the extracted advertisement information is included in the call start signal and transmitted to the caller telephone. Acquiring position information of the calling telephone, and extracting corresponding advertisement information from the advertisement information storage means based on the position information and the advertisement contract information acquired from the subscriber information storage means. The originating side exchange according to claim 15. A receiving-side exchange in a videophone advertising system that distributes advertising information to a telephone having a videophone function,
When a call establishment request signal including the telephone number of the called telephone is received from the calling telephone via the calling exchange, the subscriber information storage means is searched based on the telephone number of the called telephone and the corresponding advertising contract information And the corresponding advertisement information is extracted from the advertisement information storage means based on the advertisement contract information, and the advertisement information is included in the call establishment request signal and transmitted to the receiver telephone. . When a call establishment request signal including the telephone number of the called telephone and the subscriber identification information of the calling telephone is received from the calling exchange, the subscriber identification of the calling telephone is used instead of the telephone number of the called telephone. The subscriber information storage means is searched based on the information, the corresponding advertisement contract information is obtained, the corresponding advertisement information is extracted from the advertisement information storage means based on the advertisement contract information, and a call establishment request is made for this advertisement information. 18. The terminating side exchange according to claim 17, wherein the terminating side switch is included in a signal and transmitted to the terminating side telephone. Acquiring location information of the called telephone and extracting corresponding advertisement information from the advertisement information storage unit based on the location information and the advertisement contract information acquired from the subscriber information storage unit. The receiving side exchange according to claim 17 or 18. When a call establishment request signal including the telephone number of the called telephone is received from the calling exchange, the subscriber information storage means is searched based on the telephone number of the called telephone and the corresponding advertisement contract information is received Whether or not the advertisement display refusal information is registered, and if registered, the call establishment request signal not containing the advertisement information is extracted without extracting the corresponding advertisement information from the advertisement information storage means. The terminating-side exchange according to any one of claims 17 to 19, characterized in that: A program for a calling side exchange executed by a calling side exchange in a videophone advertising system that distributes advertising information to a telephone having a videophone function,
To the calling party exchange,
A call establishment request signal including the telephone number of the called telephone and the subscriber identification information of the calling telephone is received from the calling telephone, and the subscriber information storage means is searched based on the subscriber identification information, and the corresponding advertising contract Information is acquired, the corresponding advertisement information is extracted from the advertisement information storage means based on the advertisement contract information, and a call establishment request signal including the telephone number of the called telephone is transmitted to the called exchange, and the called exchange When a call start signal is transmitted from the calling side exchange program, the extracted advertisement information is included in the call start signal and transmitted to the calling side telephone. To the calling party exchange,
Causing the location information of the calling telephone to be acquired, and causing the corresponding advertisement information to be extracted from the advertisement information storage unit based on the location information and the advertisement contract information acquired from the subscriber information storage unit. 23. A program for an originating exchange according to claim 21. A program for a receiving side exchange executed by a receiving side exchange in a videophone advertising system for distributing advertisement information to a telephone having a videophone function,
To the receiving side exchange,
When a call establishment request signal including the telephone number of the called telephone is transmitted from the calling telephone through the calling exchange, the subscriber information storage means is searched based on the telephone number of the called telephone and responds For acquiring the advertisement contract information, extracting the corresponding advertisement information from the advertisement information storage means based on the advertisement contract information, and transmitting the advertisement information to the receiving side telephone in the call establishment request signal. Program for the called party exchange. To the receiving side exchange,
When the call establishment request signal including the telephone number of the called telephone and the subscriber identification information of the calling telephone is transmitted from the calling exchange, the calling telephone is replaced with the telephone number of the called telephone. The subscriber information storage means is searched based on the subscriber identification information, the corresponding advertisement contract information is obtained, the corresponding advertisement information is extracted from the advertisement information storage means based on the advertisement contract information, and the receiving side telephone 24. The program for the receiving side exchange according to claim 23, for causing the transmission to be executed. To the receiving side exchange,
Causing the location information of the called telephone to be acquired, and causing the corresponding advertisement information to be extracted from the advertisement information storage unit based on the location information and the advertisement contract information acquired from the subscriber information storage unit. 25. A program for a receiving side exchange according to claim 23 or 24. To the receiving side exchange,
When a call establishment request signal including the telephone number of the called telephone is transmitted from the calling exchange, the subscriber information storage means is searched based on the telephone number of the called telephone, and the corresponding advertising contract It is determined whether or not advertisement display refusal information at the time of an incoming call is registered in the information, and if registered, the call establishment request signal not including the advertisement information without extracting the corresponding advertisement information from the advertisement information storage means The program for a receiving side exchange according to any one of claims 23 to 25, for causing the receiving side telephone to transmit.

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