KR20200122040A - Intelligent contents service system and method using the interlocking between smartphone and digital signage - Google Patents

Abstract

The present invention relates to a content service system and a method thereof. According to the present invention, the content service system comprises: a digital signage device installed inside a vehicle and connected to a communication network; a plurality of smart devices interlocked with the digital signage device to play content; a learning and determination server which learns a user image of the smart device to determine age and gender information of a user; and a service server which transmits content matching the age and gender information of the user from content platforms to the digital signage device through the communication network according to the determination result of the learning and determination server.

Description

Intelligent contents service system and method using the interlocking between smartphone and digital signage}

The present invention relates to an intelligent content service system and method in which a smart phone and digital signage are interlocked, and to a system and method capable of providing video, advertisement, and music services corresponding to viewers.

Recently, digital signage is emerging as a new advertisement and publicity means due to the recent development of information and communication technology and the decline in the price of display devices. Interest in digital signage has been suggested as an alternative to the diminishing effect of advertising through existing TV, radio, and newspapers.

Recently, digital signage has been applied to various technical fields encountered in everyday life by being combined with various application technologies beyond the level of simply outdoor advertising.

As a specific example, Korean Patent Publication No. 10-2015-0077529 (a system for providing advertisements using digital signage, published on July 8, 2015) describes a system for providing advertisements using in-house digital signage.

In addition, Patent No. 10-1602828 (face recognition interactive digital signage device) discloses a digital signage device that recognizes a user's face and displays a matching advertisement by recognizing the user's voice.

As described above, in the related art, a system for providing advertisements using various digital signage devices including functions suitable for purposes has been proposed.

However, in the related art, there is a problem that a separate digital signage device is required to provide an advertisement matching 1:1 with a user, and there is a problem in that it is difficult to provide individual advertisements to multiple users at the same time.

In addition, since the application in static locations such as indoors and outdoors is described, there is a problem with only very limited technical expandability.

That is, the prior art has a problem in that it is difficult to satisfy various needs of consumers.

The technical problem to be solved by the present invention is to provide an intelligent content service system and method capable of providing various information and contents to passengers on the move by interworking with a smart phone and digital signage.

An intelligent content service system according to an aspect of the present invention includes a digital signage device installed inside a vehicle and connected to a communication network, a plurality of smart devices interworking with the digital signage device to play content, and the smart device. A learning and judgment server that learns the user's image and determines the user's age and gender information, and the content platforms that match the user's age and gender information through a communication network according to the judgment result of the learning and judgment server. It includes a service server that transmits to digital signage devices.

In an embodiment of the present invention, the content platforms may include advertisement content platforms.

In an embodiment of the present invention, the content platforms may further include a video content platform, a learning content platform, and a music content platform.

In an embodiment of the present invention, the service server transmits and displays the content playlist to the digital signage device, and receives the edit information of the playlist from the digital signage device again, and matches the edited playlist. You can provide content to

In an embodiment of the present invention, the edited playlist is learned by the learning and determination server to determine the preferred content for each digital signage device, and then provide the preferred content if there is a request for content.

In addition, an intelligent content service method according to another aspect of the present invention is a content service method for providing content to a smart device that is linked with a digital signage device in a vehicle, a) when a user requests the content from the smart device, the user Transmitting the image of the face of the person and content request information to the service server through the digital signage device, b) the service server provides the image to the learning and determination server, and the age and gender of the user through learning Determining, and c) requesting the content corresponding to the determined age and gender of the user from the content platform from the service server, and providing the content to the smart device linked to the digital signage device.

In an embodiment of the present invention, the content may be advertisement content.

In an embodiment of the present invention, the content may further include video, learning and music content.

In an embodiment of the present invention, the service server provides a playlist of content to the digital signage device so that it can be edited, and the edited playlist by receiving the edit information of the playlist again from the digital signage device It may further include the step of providing content corresponding to.

In an embodiment of the present invention, the edited playlist is learned by the learning and determination server, the preferred content for each digital signage device is determined, and the preferred content can be provided if there is a subsequent content request.

The present invention has an effect of providing content services such as advertisements, videos, and music to passengers by linking a digital signage device of a vehicle with a device such as a smartphone or a tablet.

In addition, the present invention provides a customized advertisement service to passengers, thereby increasing the advertisement effect.

1 is a block diagram of an intelligent content service system according to a preferred embodiment of the present invention.
2 is a screen of a digital signage device.
3 is a block diagram of an intelligent content service system according to another embodiment of the present invention.

Hereinafter, an intelligent content service system and method in which a smart phone and digital signage are linked will be described in detail with reference to the accompanying drawings.

The embodiments of the present invention are provided to more completely describe the present invention to those of ordinary skill in the art, and the embodiments described below may be modified in various other forms, and The scope is not limited to the following embodiments. Rather, these embodiments are provided to make the present invention more faithful and complete, and to fully convey the spirit of the present invention to those skilled in the art.

The terms used herein are used to describe specific embodiments, and are not intended to limit the present invention. As used herein, the singular form may include a plural form unless the context clearly indicates another case. Also, as used herein, "comprise" and/or "comprising" specify the presence of the mentioned shapes, numbers, steps, actions, members, elements and/or groups thereof. And does not exclude the presence or addition of one or more other shapes, numbers, actions, members, elements, and/or groups. As used herein, the term "and/or" includes any and all combinations of one or more of the corresponding listed items.

In the present specification, terms such as first and second are used to describe various members, regions and/or parts, but it is obvious that these members, parts, regions, layers and/or parts are not limited by these terms. . These terms do not imply any particular order, top or bottom, or superiority, and are only used to distinguish one member, region, or region from another member, region, or region. Accordingly, the first member, region, or region to be described below may refer to the second member, region, or region without departing from the teachings of the present invention.

Hereinafter, embodiments of the present invention will be described with reference to the drawings schematically showing embodiments of the present invention. In the drawings, for example, depending on manufacturing techniques and/or tolerances, variations of the illustrated shape can be expected. Accordingly, embodiments of the present invention should not be construed as being limited to a specific shape of the region shown in the present specification, but should include, for example, a change in shape caused by manufacturing.

1 is a block diagram of an intelligent content service system according to a preferred embodiment of the present invention.

Referring to FIG. 1, an intelligent content service system according to a preferred embodiment of the present invention includes a smart device 30 wirelessly interlocked with a digital signage device 20 installed in a vehicle 1, and the smart device 30 A service server 10 that receives a captured user image and a service provision request through the digital signage device 20 and provides an advertisement to be played on the smart device 30, and learns the user image, and the learned result Classifies and stores advertisements of the learning and judgment server 40, which determines the user's age and gender, and the advertiser terminals 51 by comparison with, and provides customized advertisements according to the judgment result of the learning and judgment server 40. It includes an advertising content platform 50 to provide.

Hereinafter, the configuration and operation of the intelligent content service system according to a preferred embodiment of the present invention configured as described above will be described in more detail.

First, the present invention includes a digital signage device 20 installed in a vehicle 1. The digital signage device 20 may be a device that provides a multimedia service in the vehicle 1 and performs a navigation function as needed.

Recently, user interface devices installed in the vehicle 1 are implemented to perform various functions, such as being linked with a user's terminal such as a smartphone, to display a mirrored screen of a smartphone, or to play multimedia of a smartphone.

In the present invention, the user interface device of the vehicle 1 is defined as a digital signage device 20.

The vehicle 1 may be a public transportation means such as a car, a taxi, or a bus, and may be a subway or a train.

The digital signage device 20 may be interlocked with a plurality of smart devices 30 at the same time, and the digital signage device 20 acts as a hub between the smart devices 30 and the service server 10 Do it.

In addition, it is assumed that the digital signage device 20 is capable of modifying and editing a list of contents viewed through each smart device 30, that is, an advertisement list.

The smart device 30 may be a smartphone or a smart pad of passengers. When a user application is installed and the user application is executed, the smart device 30 searches for a digital signage device 20 nearby, and the searched digital signage device 20 Works with

As described above, when a user manipulates the smart device 30 linked with the digital signage device 20 and selects an advertisement for the content to be viewed, the user application installed on the smart device 30 accesses the camera of the smart device 30 The user's face is photographed and the user's picture is transmitted to the digital signage device 20 together with the selected content information.

In this case, the smart device 30 may be specified by providing the unique information of the smart device 30 or the unique information of the application together.

Then, the smart device 30 transmits the image data and content request information of the user to the service server 10 through the communication network 2. In this case, the communication network 2 may be broadly an Internet network, and narrowly, may be a vehicle-to-vehicle communication network or a vehicle-to-infrastructure communication network.

The service server 10 provides user photographing data to the learning and determination server 40. It is assumed that the learning and determination server 40 performs learning on age and gender information of a person in the image using a plurality of sample images, and stores the result of learning.

The learning and determination server 40 derives the age and gender information of the current user through the user's picture taken by the smart device 30.

Then, the learning and determination server 40 determines whether the advertisement content requested by the user to view meets the determined user's age, and if it is, sends the advertisement selected from the advertisement content platform 50 to the service server 10. It is permitted to transmit to the digital signage device 20 through the.

If it does not meet the determined user's age, viewing may be restricted.

The digital signage device 20 transmits the advertisement data to the smart device 30 located in the vehicle 1 and allows the user to view the advertisement using the smart device 30.

In this case, the number of smart devices 30 in the vehicle 1 may be plural, and advertisement data may be classified and transmitted so that the user of each of the plurality of smart devices 30 can view the advertisement requested by the user.

As described above, according to the present invention, the digital signage device 20 and the smart device 30 such as a smart phone are interlocked to enable viewing of advertisements using a plurality of smart devices 30.

In addition, it is possible to increase the advertising effect by providing an advertisement corresponding to the age and gender of the user who directly watches the advertisement.

Even if the user does not select to watch a particular advertisement, the user's image is acquired when the user application is executed, and the image is checked in the learning and judgment server 40 to select advertisement content that matches the user's age and gender. It is possible to perform user-targeted advertisement by providing it.

2 is an exemplary diagram showing a screen of an implementation of the digital signage device 20.

Referring to FIG. 2, on the screen of the digital signage device 20, linked smart devices 30 are displayed as device names 21, and content lists 22 played by each smart device 30 are displayed. do.

In addition, the driver or a passenger in the passenger seat displays the edit menu 23 in which each smart device 30 can freely edit the content to be played, and edits the content list displayed through the specific smart device 30. A process such as removing a part, adding other content, or playing content displayed on a specific smart device 30 on the screen of the digital signage device 20 may be performed.

Such edited contents are transmitted to the service server 10, and the service server 10 may provide a new contents list to the digital signage device 20 by reflecting the edited contents.

As described above, the present invention enables users to select content that can be viewed through the smart device 30 using the digital signage device 20, and enables interactive communication by providing the selected content to the service server 10. do.

The learning and determination server 40 may learn content list information edited by the digital signage device 20 to determine preferred content, and then when a request for content is received from the digital signage device 20 Advertisement content can be provided mainly for preferred content.

For example, with a parent boarding in the front seat of the vehicle 1 and a child boarding in the back seat, the children request to view advertisements using their respective smartphones, the smart device 30, and at this time, the captured image is displayed. Through the service server 10, the advertisement content corresponding to the age and gender of children can be transmitted and viewed.

At this time, the parents may use the digital signage device 20 to check and edit the content of the content to be viewed by their children, thereby restricting selectively viewing advertisements.

At this time, the parent's advertisement selection is again provided to the service server 10, and the learning and determination server 40 may learn and store preferred contents of the parents.

3 is a block diagram of a content service system according to another embodiment of the present invention.

Referring to FIG. 3, a content service system according to another embodiment of the present invention further includes a video content platform 60, a learning content platform 70, and a music content platform 80 in the embodiment described with reference to FIG. 1. Can include.

The video content platform 60, the learning content platform 70, and the music content platform 80 are video content and learning content through a video production terminal 61, a learning service provider terminal 71, and a music production terminal 81, respectively. , To store and share music content, and may be a specific server or a cloud server.

The service server 10 may provide a service by dividing the advertisement content platform 50, the video content platform 60, the learning content platform 70, and the music content platform 80 into channels.

In this example, the user of the smart device 30 may select an advertisement channel, a video channel, a learning channel, or a music channel.

When a channel is selected, the user's face is photographed through the camera of the smart device 30, and the photographed user's face image is checked in the learning and determination server 40 to determine the user's age and gender.

The learning and determination server 40 provides content that matches the age and gender information of the user who uses the content of the current channel as an advertisement content platform 50, a video content platform 60, a learning content platform 70, or a music content platform ( It is detected and provided by the platform of the selected channel among 80).

For example, when the user is a teenage female and selects a music channel, the learning and determination server 40 extracts a playlist of music that teenage females like from the music content platform 80, and the service server 10 The service server 10 transmits the playlist to the digital signage device 20 of the vehicle 1 and provides music streaming data according to the list.

The digital signage device 20 transmits the music streaming data to the linked smart device 30 so that the user can listen to music through the smart device 30.

At this time, the driver or the user of the passenger seat can manipulate the digital signage device 20 to edit the playlist, and this editing information is again provided to the learning and judgment server 40 through the service server 10, and is preferred. Perform learning about the music to be played.

Thereafter, when the digital signage device 20 selects a music channel, a playlist may be provided mainly on preferred music.

As described above, the present invention can link the digital signage device 20 and the smart device 30 in the vehicle 1, and allow the content to be used by a plurality of smart devices 30.

In addition, by determining the user's age and gender, each of the smart devices 30 linked to the digital signage device 20 may provide customized content for each user.

In addition, the list of contents to be played through the smart device 30 can be edited and restricted in the digital signage device 20, and information on the preferred content is learned by receiving feedback on the editing and restriction information. , According to the result, there is a characteristic that the content can be determined and provided later.

It is apparent to those of ordinary skill in the art that the present invention is not limited to the above embodiments and can be variously modified and modified within the scope of the technical gist of the present invention. will be.

10: service server 20: digital signage device
30: smart device 40: learning and judgment server
50: Advertising content platform 60: Video content platform
70: Learning content platform 80: Music content platform

Claims (10)

A digital signage device installed inside the vehicle and connected to a communication network;
A plurality of smart devices interlocked with the digital signage device to play content;
A learning and determination server for learning the user image of the smart device and determining age and gender information of the user; And
A content service system comprising a service server for transmitting content corresponding to the user's age and gender information from content platforms to the digital signage device through a communication network according to a determination result of the learning and determination server. The method of claim 1,
The content platforms,
Content service system including advertising content platform. The method of claim 2,
The content platforms,
A content service system further comprising a video content platform, a learning content platform, and a music content platform. The method according to any one of claims 1 to 3,
The service server,
Transmit and display the content playlist to the digital signage device,
The content service system, characterized in that the digital signage device receives the edit information of the play list again and provides content corresponding to the edited play list. The method of claim 4,
The edited playlist is learned in the learning and determination server,
Determine the preferred content for each digital signage device,
A content service system that provides preferred content when there is a subsequent content request As a content service method for providing content to a smart device linked to a digital signage device in a vehicle,
a) transmitting an image of a user's face and content request information to a service server through the digital signage device when a user requests content from a smart device;
b) providing the image from the service server to the learning and determination server, and determining the age and gender of the user through learning;
c) A content service method comprising the step of requesting, from a service server, content matching the age and gender of the user determined from the content platform, and providing the content to a smart device linked to the digital signage device. The method of claim 6,
The content service method, characterized in that the content is advertising content. The method of claim 7,
The content service method further includes video, learning and music content. The method according to any one of claims 6 to 8,
The service server provides a playlist of content to the digital signage device so that it can be edited, and by receiving the edit information of the playlist again from the digital signage device, the content corresponding to the edited playlist is provided. Content service method further comprising the step. The method of claim 9,
A content service method for learning the edited playlist in the learning and determining server, determining preferred content for each digital signage device, and providing preferred content if there is a subsequent content request.

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