JP5996749B1 - Information providing apparatus, information providing program, and information providing method - Google Patents

Abstract

Information corresponding to a combination of attributes and / or behavior characteristics of two or more users is selected and distributed to at least one of the two or more users. An information providing apparatus includes a specifying unit and a providing unit. The identifying unit identifies two or more users U1, U2, U3,..., Un acting on the basis of terminal detection information transmitted from the wireless terminals 21, 22, 23. The providing unit transmits content corresponding to a combination of two or more user attributes and / or behavior characteristics specified by the specifying unit to the wireless terminal. As a result, the user can check the contents with the respective wireless terminals owned by the user. [Selection] Figure 1

Description

  The present invention relates to an information providing apparatus, an information providing program, and an information providing method.

  In recent years, with the rapid spread of communication networks, information provision has been actively performed via communication networks, and as such information provision technology, there is a technology for providing information according to group attributes to which a plurality of persons belong. Proposed.

  For example, the attributes of each person (gender distinction and age) are determined based on the feature values of the face images of a plurality of persons captured by a surveillance camera, and the plurality of persons are determined from the attributes of each person and the number of persons. There has been proposed an information providing apparatus that determines a group attribute to belong to and provides information according to the determined group attribute (see, for example, Patent Document 1).

JP 2004-227158 A

  However, the conventional information providing apparatus only provides uniform information according to group attributes to which a plurality of persons belong.

  The present application has been made in view of the above, and an object thereof is to provide an information providing apparatus, an information providing program, and an information providing method capable of effectively providing information to a user.

  The information providing apparatus according to the present application includes a specifying unit and a providing unit. The specifying unit specifies two or more users who act together. The pre-providing unit provides information corresponding to a combination of the attributes and / or behavior characteristics of the two or more users specified by the specifying unit to at least one of the two or more users.

  According to one aspect of the embodiment, an information providing apparatus, an information providing program, and an information providing method that can effectively provide information to a user can be provided.

FIG. 1 is an explanatory diagram of an information providing method according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the information providing system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of a wireless terminal. FIG. 4 is a diagram illustrating a configuration example of the information providing apparatus. FIG. 5 is a diagram illustrating an example of the user information table. FIG. 6 is a diagram illustrating an example of a content table. FIG. 7 is a diagram illustrating an example of content transmitted from the providing unit to the wireless terminal and displayed on the display screen of the wireless terminal. FIG. 8 is a flowchart illustrating an example of information processing in the information providing apparatus. FIG. 9 is a hardware configuration diagram illustrating an example of a computer that realizes functions of the information providing apparatus and the like.

  Embodiments of an information providing apparatus, an information providing program, and an information providing method according to the present application will be described below in detail with reference to the drawings. Note that the information providing apparatus, the information providing program, and the information providing method according to the present application are not limited to the embodiment.

[1. Information provision method]
FIG. 1 is an explanatory diagram of an information providing method according to the embodiment. In the present embodiment, the information providing method is executed by the information providing apparatus 1 of the information providing system 100.

As shown in FIG. 1, the information providing system 100 includes, for example, the information providing apparatus 1, and a wireless terminal ₂ 1 to 2 _n having each user _U 1 ~U _n. In the following, it is assumed that the users U ₁ and U ₂ are acting together.

The information providing apparatus 1 identifies the users U ₁ and U ₂ who act together among the users U _{1 to} U _n (hereinafter may be collectively referred to as the user U). Whether or not actions are taken together can be determined based on information notified from the wireless terminals 2 ₁ to 2 _n , for example.

The wireless terminals 2 _{1 to} 2 _n (hereinafter may be collectively referred to as wireless terminals 2) include a wireless communication unit that performs near field communication such as Bluetooth (registered trademark), for example. In addition, as near field communication, infrared communication, visible light communication, a sound wave etc. can also be used, for example.

The information providing apparatus 1 can identify the users U ₁ and U ₂ who act together in the wireless terminals 2 ₁ to 2 _n based on the wireless signal received by the short-range communication. For example, when a wireless signal is transmitted and received between the wireless terminals 2 for a predetermined time or more, the information providing apparatus 1 acts together with two or more users U of the wireless terminals 2 that are transmitting and receiving the wireless signal for a predetermined time or more. The user U can be specified.

  In addition, wireless communication devices that perform short-range communication can be provided at a number of points, and the user U who acts together can be identified based on the reception state of wireless signals from the wireless communication device by the wireless terminal 2. For example, the information providing apparatus 1 can identify the users U of two or more wireless terminals 2 that have received wireless signals from the same wireless communication apparatus for a predetermined time or more as the users U who act together.

  When the information providing apparatus 1 specifies two or more users U who are to behave together, the information providing apparatus 2 includes information indicating attributes of the two or more users U (hereinafter, may be referred to as attribute information) and information indicating behavior characteristics ( Hereinafter, it may be described as action history information), for example, from a user information database. The attributes of the user U are, for example, the age, sex, interest, etc. of the user U. Further, the user U's behavioral characteristics include, for example, “I often go to home appliance mass retailers”, “I often use highways”, “Frequently routed”, “I don't go outdoors on rainy days” It is an action characteristic in real space, and is determined from the action history of the user U.

The information providing apparatus 1 combines the attributes and / or behavior characteristics of two or more users U who act together. For example, in the example shown in FIG. 1, the interest of user U ₁ includes an ABC amusement park, and the interest of user U ₂ includes a movie. Nachi Suwa, user _{U 1} is a like ABC amusement park, the user _{U 2} is a like Movies.

Therefore, the information providing apparatus 1, for example, related to the combination of the "movie" of user U ₁ has the interests and "ABC amusement park" the user U ₂ with the interests, the "movie" and "ABC amusement park" Information to be selected, and the selected information is provided to either or both of the users U ₁ and U ₂ .

  For example, when an ABC amusement park operating company has also created a movie (hereinafter referred to as an ABC movie) in which characters of ABC amusement park appear, “ABC movie” is “movie” and “ABC amusement park”. is connected with. The information providing apparatus 1 acquires, for example, an ABC movie trailer video, information on a movie theater that discloses an ABC movie, information on an ABC movie coupon, and the like as information on “ABC movie” and provides the information to the user U. To do.

Both the users U ₁ and U ₂ can acquire information partially including interest, and can act based on the information. For example, based on the trailer of the video, movie theater information and coupons of information, it is possible to accelerate the appreciation of the ABC movie by the user _U 1, _{U 2,} also, user _U 1, _{U 2} is, to talk about ABC movie By doing so, you can create an opportunity to talk.

Furthermore, the information providing apparatus 1 is, for example, a movie theater that is close to “a route that frequently passes by” one of the users U ₁ and U ₂ (an example of behavioral characteristics) of information on a movie theater showing an ABC movie. By narrowing down, it is possible to more effectively guide the users U ₁ and U ₂ to the movie theater.

  As described above, the information providing apparatus 1 selects information corresponding to a combination of attributes and / or behavior characteristics of two or more users U who act together, and provides them to the user U. The user U can be provided with information including interest in part. That is, the information providing apparatus 1 can provide more personalized information to the user U who is acting together, and can provide information effectively.

  As described above, the information provided by the information providing apparatus 1 includes information such as topical information (for example, “ABC movie”), in addition to trailer videos, movie theater information, coupon information, and the like. It may be. In the following, information provided by the information providing apparatus 1 may be described as content.

[2. Configuration of Information Providing System 100]
A configuration example of the information providing system 100 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the information providing system 100 according to the embodiment.

As shown in FIG. 2, the information providing system 100 includes an information providing apparatus 1, wireless terminals 2 ₁ to 2 _n , a wireless terminal 3 (an example of wireless communication means), and a wireless LAN (Local Area Network) access point 4. ₁ to 4 _n (hereinafter may be referred to as wireless LAN access point 4) and wireless WAN (Wide Area Network) base stations 5 _{1 to} 5 _n (hereinafter may be referred to as wireless WAN base station 5) And an advertiser terminal 6. The information providing apparatus 1, the wireless terminals 2 and 3, and the advertiser terminal 6 can communicate with each other via a communication network 7 including a wireless LAN access point 4 and a wireless WAN base station 5.

Further, the wireless terminal 2 ₁ to 2 _n is a wireless terminal each user U ₁ ~U _n possessed, the wireless terminal 3 is, for example, a wireless device mounted on a vehicle such as a taxi or train. The wireless terminals 2 and 3 are portable wireless terminals such as a smartphone and a tablet, for example.

The information providing apparatus 1 can identify two or more users U who act together based on information transmitted from the wireless terminals 2 ₁ to 2 _n , for example. The information providing apparatus 1 is configured based on a combination of attributes and / or behavioral characteristics of the user U with respect to the wireless terminal 2 of the identified user U or the wireless terminal 3 mounted on the vehicle on which the identified user U is riding. I will provide a.

  For example, the information providing apparatus 1 stores, for example, advertising content transmitted from the advertiser terminal 6 based on the combination of the attribute and / or behavior characteristic of the user U, and the advertising content is stored in the wireless terminal 2 or the wireless terminal. 3 can be provided.

  Hereinafter, the information providing process performed by the information providing system 100 will be specifically described focusing on information processing by the wireless terminal 2 and the information providing apparatus 1. Hereinafter, the description proceeds in the order of the wireless terminal 2 and the information providing apparatus 1.

[3. Wireless terminal 2]
FIG. 3 is a diagram illustrating a configuration example of the wireless terminal 2. As shown in FIG. 3, the wireless LAN communication unit 11a, the wireless WAN communication unit 11b, the short-range wireless communication unit 13, the display unit 14, the operation unit 15, the position detection unit 16, and the control unit 17 are provided. Prepare.

  The wireless LAN communication unit 11 a transmits and receives wireless signals to and from the wireless LAN access point 4. Note that the wireless LAN includes, for example, a wireless LAN defined by IEEE 802.11, but is not limited to such a wireless LAN.

  The wireless WAN communication unit 11 b transmits and receives wireless signals to and from the wireless WAN base station 5. The wireless WAN base station 5 is, for example, a wireless base station of a public telephone communication network or a wireless base station of a public data communication network. In the following, the wireless LAN communication unit 11a and the wireless WAN communication unit 11b may be collectively referred to as the communication unit 11.

  The short-range wireless communication unit 13 transmits and receives wireless signals by short-range wireless communication. The short-range wireless communication unit 13 is a short-range communication unit that employs a communication method such as Felica, ISO / IEC14443 (MIFARE), Bluetooth (registered trademark), or the like. Short-distance communication is not limited to radio waves, and for example, infrared communication, visible light communication, and sound waves can be used.

  The display unit 14 is a touch panel display. The user U of the wireless terminal 2 can operate the screen displayed on the display unit 14 by operating the screen of the display unit 14 with a finger or the like. The display unit 14 is, for example, a small LCD (Liquid Crystal Display) or an organic EL display.

  The operation unit 15 includes a keyboard including keys for inputting characters, numbers, and spaces, an enter key, an arrow key, and a power button. The position detection unit 16 has a GPS (Global Positioning System) reception function, and acquires information on the current location of the wireless terminal 2 and movement speed information. The current location information is information indicating the current latitude and longitude of the wireless terminal 2 (hereinafter referred to as position information).

  The control unit 17 includes a display control unit 21 and an information processing unit 22. The display control unit 21 controls the display content of the display unit 14. For example, the display control unit 21 displays a display screen based on information acquired by the information processing unit 22 via the communication network 7 on the display unit 14 or displays a display screen according to an input operation by the operation unit 15. 14 can be displayed.

  The information processing unit 22 acquires information from the information providing apparatus 1 or a Web server (not shown) via the communication unit 11. Further, the information processing unit 22 can transmit information and requests to the information providing apparatus 1 and the Web server via the communication unit 11.

  For example, the information processing unit 22 uses the radio wave intensity of a radio signal (hereinafter referred to as a received radio signal) received by the short-range radio communication unit 13 or the identifier information included in the received radio signal as the terminal detection information. 11 can be notified to the information providing apparatus 1.

  The identifier included in the received radio signal is, for example, a MAC address (Media Access Control address) or a UUID (Universally Unique IDentifier), and is hereinafter referred to as a terminal ID.

  Further, the information processing unit 22 can cause the short-range wireless communication unit 13 to periodically transmit a radio signal, for example. Such a radio signal includes information of a terminal ID that differs for each radio terminal 2. Such a terminal ID may also be called a beacon ID, for example.

  The information processing unit 22 can notify the information providing apparatus 1 via the communication unit 11 of the radio wave intensity of the received radio signal and the information of the terminal ID included in the received radio signal as terminal detection information. The terminal detection information includes a terminal ID (hereinafter sometimes referred to as “own terminal ID”) included in a wireless signal that the information processing unit 22 outputs from the short-range wireless communication unit 13.

  In addition, the information processing unit 22 may, for example, include a terminal ID (hereinafter referred to as another terminal) included in a radio signal received by the short-range wireless communication unit 13 for a predetermined time or more with a radio field intensity equal to or greater than a predetermined value from the same other wireless terminal 2. The information providing apparatus 1 may be notified via the communication unit 11 as terminal detection information.

  Further, the information processing unit 22 can acquire position information from the position detection unit 16 and notify the information providing apparatus 1 of the position information from the communication unit 11.

  The wireless terminal 3 has a short-range wireless communication unit similar to the short-range wireless communication unit 13 and periodically transmits a wireless signal. Similarly to the control unit 17 of the wireless terminal 2, the control unit of the wireless terminal 3 transmits terminal detection information to the information providing device 1 when the short-range wireless communication unit receives a wireless signal transmitted from another wireless terminal 2. You can be notified. Such terminal detection information includes, for example, the terminal ID (other terminal ID) of the wireless terminal 2, the terminal ID (own terminal ID) of the wireless terminal 3, and the radio wave intensity. The wireless terminal 3 may have the same configuration as the wireless terminal 2.

[4. Information providing apparatus 1]
FIG. 4 is a diagram illustrating a configuration example of the information providing apparatus 1. As shown in FIG. 4, a communication unit 30, a storage unit 31, and a control unit 32 are provided.

[4.1. Communication unit 30]
The communication unit 30 is an interface such as a NIC (Network Interface Card). The control unit 32 transmits and receives various types of information to and from the wireless terminals 2 and 3 via the communication unit 30 and the communication network 7.

[4.2. Storage unit 31]
The storage unit 31 is a storage device such as a hard disk, a RAM (Random Access Memory), a semiconductor memory element such as a flash memory, or an optical disk. The storage unit 31 includes a user information storage unit 41 and a content storage unit 42.

  The user information storage unit 41 stores, for example, a user information table including information indicating the attribute of the user U (hereinafter, sometimes referred to as attribute information). FIG. 5 is a diagram illustrating an example of the user information table. As shown in FIG. 5, the user information table includes information in which “terminal ID”, “user ID”, “demographic attribute”, and “psychographic attribute” are associated with each other.

“Terminal ID” is the terminal ID of the wireless terminal 2. The “user ID” is information on an identifier for identifying the user U. In the user information table shown in FIG. 5, for convenience, the terminal IDs are “T1”, “T2”,..., For example, the user IDs of the users U ₁ and U ₂ are “U1” and “U2”. However, the information is given for easy understanding and is not limited.

  “Demographic attribute” indicates demographic user U attribute information. Such “demographic attributes” are classified into attribute categories such as “gender” and “age” of the user U, for example. The sex of the user U is set in “gender”, and the age of the user U is set in “age”. The “demographic attribute” is not limited to the example of the attribute classification shown in FIG. 5, and includes various attribute classifications such as the occupation, work place, family structure, annual income, address, hometown, and educational background of the user U. Also good.

  The “psychographic attribute” is information indicating the user U's values, lifestyle, personality, preferences, and the like. Such “psychographic attributes” are classified into attribute categories such as “movie”, “ABC amusement park”, “travel”, “railway”, “Western food”, and the like. In the example shown in FIG. 5, “1” is set when the preference of the user U is relatively high for each attribute category, and “0” is set otherwise, but the user U dislikes it. In this case, “−1” may be set. Further, a value corresponding to the degree of preference of the user U may be set for each attribute category.

  “Psychographic attributes” are not limited to the attribute classification examples shown in FIG. 5, but include various attribute classifications such as economy, politics, baseball, soccer, other sports, sweets, personal computers, white goods, furniture, and the like. May be.

  Although not shown in the drawing, not only the attribute information of the user U but also information on the action history and action characteristics of the user U is set in the user information table.

  The content storage unit 42 stores, for example, a content table. FIG. 6 is a diagram illustrating an example of a content table. As shown in FIG. 6, the content table includes information in which “content ID”, “content”, and “corresponding attribute” are associated with each other.

  “Content ID” is content identifier information. The “content” is information indicating the content to be provided to the user U or a storage position of such content (hereinafter sometimes referred to as link information).

  The content is, for example, information such as advertisement content (hereinafter sometimes referred to as advertisement information) and news information. The advertising content is, for example, information on products, information on services, information on stores (for example, information on places, business hours, etc.), and the like. Information on products and services includes information on coupons (discount tickets).

  The “corresponding attribute” is information indicating a combination of attributes of the user U for selecting content, and is a combination of user attributes having high affinity among the combinations of user attributes.

  For example, the content with the content ID “C1” is a moving image of an ABC movie trailer, and the combination of user attributes for selecting the content is a combination of “ABC amusement park” and “movie”.

  The content with the content ID “C4” is information on a family restaurant coupon, and indicates that the combination of user attributes for selecting the content is a combination of “Western food” and “Japanese food”.

  The “corresponding attribute” does not include a combination of user attributes having an exclusive relationship. By doing in this way, the content notified with respect to the group of two or more users U who act together can be selected appropriately. The “exclusive relationship” is, for example, a combination of user attributes that are difficult to execute simultaneously or a combination with low affinity. For example, a combination of “movie” and “golf” or a combination of “doujinshi” and “outdoor”.

[4.3. Control unit 32]
As shown in FIG. 4, the control unit 32 includes a specifying unit 51, an acquiring unit 52, a selecting unit 53, a providing unit 54, a receiving unit 55 (an example of an advertisement information acquiring unit), and a determining unit 56 (advertisement). An example of an effect determination unit). For example, the control unit 32 is configured to execute a program stored in an internal storage unit by using an internal RAM (not shown) as a work area by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. 51, the function of the acquisition part 52, the selection part 53, the provision part 54, the reception part 55, and the determination part 56 is performed.

[4.3.1. Specific part 51]
The identifying unit 51 identifies two or more users U who act together based on the terminal detection information transmitted from the wireless terminal 2. For example, the identification unit 51 performs an action when a radio signal is received for a predetermined time or more with a radio field intensity equal to or greater than a predetermined value based on the radio field intensity included in the terminal detection information, the other terminal ID, and the own terminal ID. Two or more users U to be together are specified.

For example, when the user U ₁ and user U ₂ is walking together, the wireless terminal 2 ₁ user U ₁ is continue to receive radio signals from the wireless terminal 2 ₂ user U _2, receives radio The radio field intensity of the signal also becomes a predetermined value or more. Similarly, the wireless terminal 2 _2, continue to receive radio signals from the wireless terminal 2 _1, radio field intensity of the received radio signal becomes a predetermined value or more.

In this case, the terminal detection information from the wireless terminal 2 _1, its own terminal ID "T1", contains information other terminal ID "T2" and the radio wave intensity, the terminal detection information from the wireless terminal 2 _2, self The terminal ID “T2”, the other terminal ID “T1”, and the information of the radio wave intensity are included. Accordingly, the specification unit 51 that based on wireless terminal 2 _1, 2 either terminal detection information or the wireless terminal 2 _{1 2,} 2 ₂ of the terminal detection information to identify the two or more users U that act together Can do.

Further, as described above, the wireless terminal 2 can notify the information providing apparatus 1 of the terminal detection information when the wireless signal is received for a predetermined time or more with a radio wave intensity equal to or higher than a predetermined value. The unit 51 can specify two or more users U who act together based on the own terminal ID and the other terminal ID included in the terminal detection information. For example, when the terminal detection information includes the own terminal ID “T2” and the other terminal ID “T1”, the specifying unit 51 determines that the user U ₁ and the user U ₂ are acting together. be able to.

  As described above, the specifying unit 51 determines that two or more users U are acting together when wireless signals are transmitted and received between the wireless terminals 2 respectively possessed by the two or more users U for a predetermined time or more. Can do. Moreover, the specific | specification part 51 can pinpoint the user U who does action together with sufficient precision by considering radio field strength.

  Further, the specifying unit 51 can specify the users U of two or more wireless terminals 2 that simultaneously receive wireless signals from the same wireless terminal 3 for a predetermined time or more as users U who are acting together. .

For example, the specification unit 51, includes a self-terminal ID "T1" to the terminal detection information transmitted from the wireless terminal 2 ₁ and another terminal ID "Tx" is itself the terminal detection information transmitted from the wireless terminal 2 ₂ It is assumed that the terminal ID “T2” and the other terminal ID “Tx” are included. “Tx” is the terminal ID of the wireless terminal 3. In this case, the specifying unit 51 can determine that the user U ₁ and the user U ₂ are acting together.

  The wireless terminal 3 can transmit terminal detection information in the same manner as the wireless terminal 2. Such terminal detection information includes the terminal IDs of one or more wireless terminals 2 that respectively transmit one or more wireless signals simultaneously received by the wireless terminal 3 as other terminal IDs. In this case, the specifying unit 51 can specify the user U who is acting together based on the terminal detection information transmitted from the wireless terminal 3.

For example, it is assumed that the identifying unit 51 includes the terminal detection information transmitted from the wireless terminal 3 with its own terminal ID “Tx” and other terminal IDs “T1” and “T2”. In this case, the specifying unit 51 can determine that the user U ₁ and the user U ₂ are acting together.

Further, when the wireless terminal 2 does not transmit the terminal detection information, the specifying unit 51 can specify two or more users U who act together based on the position information transmitted from the wireless terminal 2. For example, the specification unit 51, based on the terminal detection information from the wireless terminal 2 _1, 2 _2, when the position of the wireless terminal 2 ₁ and the wireless terminal 2 ₂ is within a predetermined range over a certain time, the specifying unit 51, It can be determined that the user U ₁ and the user U ₂ are acting together.

In addition, the specific | specification part 51 determines with riding on public institutions, such as a train and a bus, when it determines with the moving speed of radio | wireless terminals 2 ₁ and 2 ₂ being more than predetermined based on position information, and public institution You can exclude the time you are riding on. Thereby, the user U who is acting together can be specified with high accuracy.

[4.3.2. Acquisition unit 52]
The acquisition unit 52 acquires the attribute information and behavior characteristic information of two or more users U specified as the user U who acts together by the specifying unit 51. For example, when the specifying unit 51 specifies the user U ₁ and the user U ₂ to act together, the acquiring unit 52 includes the user U ₁ , among the user information stored in the user information storage unit 41. acquires attribute information and behavior characteristic information of U _2.

  The acquisition unit 52 can acquire information such as the profile of the user U as attribute information of the user U from an SNS (Social Networking Service) server connected to the communication network 7. The acquisition unit 52 can acquire the search history of the user U from a search server connected to the communication network 7, determine the attribute of the user U from the search history, and acquire the attribute as attribute information.

  Further, the acquisition unit 52 may acquire information on the action history (movement history) of the user U from an SNS server connected to the communication network 8 or the wireless terminals 2 and 3 and store the information in the user information storage unit 41. it can. Note that the action history information of the user U includes, for example, information on a location where the user U has moved and date and time, and also includes information on the current position of the user U.

  For example, the acquisition unit 52 can store information on the action history of the user U based on the position of the user U as user information in the user information storage unit 41 based on the position information transmitted from the wireless terminal 2. Moreover, the acquisition part 52 can determine the place and time which the user U performed from the user's U writing to a SNS server, and can memorize | store it in the user information storage part 41 as information of the user's U action log | history. Further, the acquisition unit 52 can determine the behavior characteristic of the user U based on the behavior history of the user U, and store information indicating the behavior characteristic of the user U in the user information storage unit 41.

[4.3.3. Selection unit 53]
The selection unit 53, based on the attribute information acquired by the acquisition unit 52, based on a combination of attributes of two or more users U identified as acting together, a plurality of content stored in the content storage unit 42. Select the content to be provided.

  For example, based on the attribute information acquired by the acquisition unit 52, the selection unit 53 matches the corresponding attribute set in the content table stored in the content storage unit 42 among combinations of two or more user U attributes. Determine the combination. The selection unit 53 selects the content corresponding to the corresponding attribute that matches the combination of the attributes of two or more users U identified as sharing the action.

For example, assume that the user information storage unit 41 stores the user information table shown in FIG. 5 and the content storage unit 42 stores the content table shown in FIG. Then, it is assumed that the specifying unit 51 determines that the user U ₁ and the user U ₂ are acting together. In this case, “ABC amusement park” is included as an attribute of the user U ₁ , and “movie” is included as an attribute of the user U ₂ . The selection unit 53 can select, for example, one of the content IDs “C1” and “C2” corresponding to the combination of “ABC amusement park” and “movie”.

Further, it is assumed that the specifying unit 51 determines that the user U ₅ and the user U ₆ are acting together. In this case, “travel” is included as the attribute of the user U ₅ , and “railway” is included as the attribute of the user U ₆ . The selection unit 53 can select, for example, “railway travel advertisement information” of the content ID “C3” corresponding to the combination of “travel” and “railway”.

  In addition, when the combination of the attributes of two or more users U identified as sharing an action includes a combination of “Western food” and “Japanese food”, the selection unit 53 selects, for example, the content ID “ “C4” “family restaurant coupon” can be selected.

  Further, when the combination of the attributes of two or more users U identified as sharing an action includes a combination of “singer A” and “drama B”, the selection unit 53 selects the content, for example, The “drama B theme song (singer A song)” with ID “C5” can be selected.

  In addition, the selection unit 53 includes a combination of “dance” and “sake” in the combination of attributes of two or more users U identified as sharing the action, and both of the users U who share the action are 20 In the case of a fee, the selection unit 53 can select, for example, a “club coupon” with a content ID “C6”.

  Note that various combinations of attributes can be used as combinations of attributes of the user U, and the present invention is not limited to the above example. For example, content providing advertisements for products and services related to the work place of the user U can be set, and a combination of “product and / or service” and “work place” can be set as a corresponding attribute as an advertisement target of such content.

  For example, in the case of content that provides an advertisement for melon bread produced by company A (hereinafter referred to as content C10), a first user who works for "company A" and a second user who likes "melon bread" Are acting together, the selection unit 53 can select the content C10.

  Further, for example, when “advertising advertisement of TV drama on criminal case (hereinafter referred to as“ content C11 ”)” is used as content, the first user who works for “police” and “TV drama” are liked. If the second user is acting together, the selection unit 53 can select the content C11.

  Moreover, it is set as the content which provides the information of the goods and service regarding several areas, the combination of these several areas can be made into a corresponding attribute, and the selection part 53 is the birthplace of two or more users U who act together The content can be selected based on the combination.

  When three or more users U are acting together, the selection unit 53 can select content corresponding to a combination of three or more user U attributes. For example, the selection unit 53 can select content corresponding to combinations of different attributes of three or more users U. Moreover, the selection part 53 can select the content corresponding to the combination of the attribute common to the user U of a 1st group, and the attribute common to the user U of a 2nd group among three or more users U.

  In the example described above, the selection unit 53 selects content based on the corresponding attribute from the plurality of contents stored in the content storage unit 42. For example, the selection unit 53 is connected to the external server via the communication unit 30. You can also select content from.

  The storage unit 31 can also store information that associates a combination of user attributes with a priority. In this case, the selection unit 53 can also select content corresponding to a combination of attributes having a high priority among a combination of attributes of two or more users U identified as performing actions together. In this case, the higher the affinity, the higher the priority, so that the content corresponding to the combination of attributes with high affinity can be selected.

  The storage unit 31 can also store an exclusive table in which a combination of attributes having an exclusive relationship is set. In this case, based on the exclusion table, the selection unit 53 selects a content based on a combination excluding a combination of attributes having an exclusive relationship from among a combination of attributes of two or more users U identified as performing the action together. Can be selected. Thereby, the content notified with respect to two or more users U who act together can be selected appropriately.

  In addition, for example, when there is information that the attribute of the user U is “dislike”, the selection unit 53 has an attribute of “dislike” among a combination of two or more attributes of the user U that are specified as acting together. The content can be selected by a combination excluding a combination that includes.

  In addition, when there are a plurality of contents corresponding to combinations of attributes of two or more users U identified as sharing actions, the selection unit 53 sets at least one of the relationship between time, place, action pattern, and users U. Based on the content, the content can be selected.

  For example, the selection unit 53 is based on at least one of the current time zone and the length of time of being together among the content corresponding to the combination of the attributes of two or more users U identified as performing the action together. , Content can be selected. In this case, information in which the combination of the attribute of the user U is associated with the time zone and the length of time with which the user U is associated is stored, and the selection unit 53 determines the combination of the attribute of the user U based on the information. , Content can be selected.

  For example, in a case where two or more users U determined to act together operate the wireless terminal 2 and refer to a web page, the selection unit 53 is based on the content of the web page referred to by the user U. , Content can be selected.

  Note that the selection unit 53 can combine the attributes of all the users U determined to share the actions, and can also combine the attributes of some of the users U determined to share the actions. it can.

  In the processing of the selection unit 53, the above-mentioned “user U attribute” can be replaced with “user U behavior characteristic”, “user U attribute and behavior characteristic”, and the like. That is, the selection unit 53 can select content based on a combination of behavior characteristics of two or more users U, and can select content based on a combination of attributes and behavior characteristics of two or more users U. Can do.

  As described above, the selection unit 53 uses the attribute information and / or behavior characteristic information acquired by the acquisition unit 52 as a combination of the attributes and / or behavior characteristics of two or more users U that are identified as performing the action together. Based on this, it is possible to select a content to be provided from among a plurality of contents stored in the content storage unit 42.

For example, in the selection unit 53, the user U determined to behave together is the users U ₁ and U ₂ , the behavior characteristic of the user U ₁ is “I often go to a home appliance store”, and the behavior characteristic of the user U ₂ Is “I often go to furniture stores”, it is possible to select the advertising content of a shopping mall that has a home appliance mass retailer and a furniture store.

[4.3.4. Providing unit 54]
The providing unit 54 provides the content selected by the selection unit 53 to at least one user U among the two or more users U who act together.

  For example, the providing unit 54 transmits the content selected by the selection unit 53 or the link information of the content from the communication unit 30 to the wireless terminal 2 of at least one user U among the two or more users U who act together. can do.

  Thereby, the user U of the wireless terminal 2 can acquire the content according to the combination of the attributes and / or behavior characteristics of two or more users U who act together. Note that when the wireless terminal 2 acquires link information, the wireless terminal 2 acquires content from the information providing apparatus 1 or the server via the communication network 7 based on the link information.

  The providing unit 54 can transmit the content selected by the selecting unit 53 to all the two or more users U who act together, and thereby each user U owns the wireless terminal that each user U owns. 2 can confirm the content.

  Further, the providing unit 54 selects one of the two or more users U who act together in accordance with the setting by the administrator of the information providing apparatus 1 and the user U of the wireless terminal 2 (hereinafter referred to as user setting). It is also possible to transmit content to the wireless terminal 2 of the user U. For example, if the number of users U who act together exceeds a predetermined number (for example, two) according to the user setting, the providing unit 54 sets the predetermined number (for example, two) of wireless terminals 2 of the users U. Content can be sent to Also, the providing unit 54 can transmit content to the wireless terminals 2 of the user U at a certain ratio with respect to the total number of users U who act together according to the user setting.

  When content is provided to all users U when there are a large number of users U who take action together, there is a risk of discomfort to the users U. However, as described above, the users U who provide the content are narrowed down. Therefore, the discomfort given to the user U can be reduced.

  FIG. 7 is a diagram illustrating an example of content transmitted from the providing unit 54 to the wireless terminal 2 and displayed on the display screen of the wireless terminal 2. The contents shown in FIG. 7 are the moving picture content of the ABC movie trailer, the information of the coupon of the ABC movie, and the information of the movie theater that is broadcasting the ABC movie.

  For example, the user U can play back the moving image content of the ABC movie trailer by operating the operation unit 15 of the wireless terminal 2 and selecting the area 70. Moreover, the user U can acquire the coupon of an ABC movie by operating the operation unit 15 of the wireless terminal 2 and selecting the area 71. The providing unit 54 provides the movie content and coupon of the ABC movie trailer in response to a request from the wireless terminal 2. The providing unit 54 can also provide a coupon after the moving image content of the ABC movie trailer is reproduced.

  When the providing unit 54 identifies two or more users U who act together based on the terminal ID of the wireless terminal 3, the providing unit 54 sends the content selected by the selection unit 53 or link information of the content to the wireless terminal 3. Can be sent.

  For example, when the wireless terminal 3 is installed in a taxi vehicle, content corresponding to a combination of attributes and / or behavioral characteristics of these users U is sent to the wireless terminal for two or more users U boarding a taxi. 2 display unit 14 or the display unit of the wireless terminal 3.

[4.3.5. Reception part 55]
The accepting unit 55 (an example of the advertisement information acquiring unit) accepts an advertisement request from each of the one or more advertiser terminals 6 via the communication network 7.

  The advertisement request includes, for example, advertisement information and information indicating the attribute of the user U that is the target of the advertisement (hereinafter may be referred to as target attribute information). The included advertisement content (an example of advertisement information) and target attribute information are stored in the content storage unit 42 in association with each other. For example, the reception unit 55 can set the advertisement content included in the advertisement request and the target attribute information in association with each other in the content table. The target attribute information corresponds to information indicating the corresponding attribute (see FIG. 6). The advertisement request may include behavior characteristics of the target user U instead of or in addition to the attributes of the user U that is the target of the advertisement.

[4.3.6. Determination unit 56]
The determination unit 56 (an example of the advertisement effect determination unit) is responsive to a response to the advertisement content by at least one user U to which the advertisement content selected by the selection unit 53 and provided by the providing unit 54 is provided. To determine the advertising effectiveness.

  For example, in the state in which the content shown in FIG. 7 is displayed on the display screen of the wireless terminal 2, the determination unit 56 selects the area 70 by the operation of the operation unit 15 and displays the moving image content of the ABC movie trailer. When played back, the occurrence of conversion can be determined.

  Further, when the content shown in FIG. 7 is displayed on the display screen of the wireless terminal 2, the determination unit 56 selects an area 71 by operating the operation unit 15 and acquires an ABC movie coupon. , The occurrence of a conversion can be determined.

  As described above, the determination unit 56 can determine the advertising effect of the advertisement content provided by the providing unit 54. The reproduction of the movie content of the ABC movie trailer or the acquisition of the ABC movie coupon can be detected by, for example, a web beacon. Moreover, the determination part 56 can update the conversion log | history with respect to advertisement content, when conversion generate | occur | produces.

[5. Processing flow of information providing apparatus 1]
Next, a procedure of information providing processing by the information providing apparatus 1 according to the embodiment will be described. FIG. 8 is a flowchart illustrating an example of information processing in the information providing apparatus 1.

  As illustrated in FIG. 8, the control unit 32 determines whether or not terminal detection information has been acquired from the wireless terminal 2 or the wireless terminal 3 via the communication unit 30 (step S <b> 10). If it is determined that the terminal detection information has been acquired (step S10; Yes), the control unit 32 determines whether two or more users U who act together are identified based on the acquired terminal detection information (step S10). S11).

  When two or more users U sharing the behavior are identified (step S11; Yes), the control unit 32 acquires information indicating the attributes and / or behavior characteristics of the identified two or more users U from the storage unit 31. (Step S12). Next, the control unit 32 selects content based on the combination of the attributes and / or behavioral characteristics of the two or more specified users U (step S13), and provides the selected content to the user U (step S14). .

  When the process of step S14 is completed, when the terminal detection information is not acquired in step S10 (step S10; No), and when two or more users U who act together in step S11 are not specified (step S11; No), the process proceeds to step S15.

  In step S15, the control unit 32 detects whether or not the user U has acted on the provided content. For example, in the state where the content shown in FIG. 7 is displayed on the display screen of the wireless terminal 2, the control unit 32 operates the operation unit 15 of the wireless terminal 2 to reproduce the moving image content of the ABC movie trailer. It is possible to detect an action indicating that this has occurred.

  When it is detected that the user U has acted on the provided content (step S15; Yes), the control unit 32 updates the conversion history regarding the content on which the action has been performed (step S16).

[6. Modified example]
Note that the radio wave intensity information transmitted from the wireless terminal 2 may not be the radio wave intensity value itself, and may be, for example, information of three levels of high, medium, and weak radio field intensity. In this case, when the radio field intensity of the radio signal received by any _{one of} the radio terminals 2 ₁ and 2 ₂ is “strong” or “medium”, the specifying unit 51 causes the user U ₁ and the user U ₂ to act. You can determine that you are together.

  In the above-described embodiment, the control unit 32 of the information providing apparatus 1 selects content corresponding to a combination of attributes and / or behavior characteristics of two or more users U identified as performing actions together, and identifies the two or more identified Although the example provided to at least one user U among the users U has been described, the present invention is not limited to such an example.

  For example, the control unit 32 specifies two or more users U sharing the action by the specifying unit 51, and provides a content transmission request including information on a combination of attributes and / or behavior characteristics of the two or more specified users U 54 to the content server. The content server transmits content to the wireless terminal 2 or the wireless terminal 3 based on the content transmission request. Thereby, the control part 32 can provide the user U with the content according to the combination of the attribute and / or action characteristic of two or more users U who act together.

  In the above-described embodiment, an example in which the wireless terminal 3 is mounted on a vehicle has been described. However, the wireless terminal 3 may be, for example, a restaurant, a hotel, a beauty salon / barber shop, a hospital, a movie theater, a complex leisure facility, Can be provided in a commercial space. The wireless terminal 3 can also be digital signage.

  In the above-described embodiment, two or more users U who act together are specified based on the terminal detection information acquired from the wireless terminal 2 or the wireless terminal 3 or the position information acquired from the wireless terminal 2. It is not limited to such an example. For example, the specifying unit 51 can specify two or more users U who act together based on the position of the wireless terminal 2 detected by the wireless LAN access point 4 or the wireless WAN base station 5.

  In addition, the specifying unit 51 can specify two or more users U who act together by specifying the current position of the user U by a positioning technique using geomagnetic data, for example. For example, the position detection unit 16 is provided by providing a geomagnetic sensor in the position detection unit 16 of the wireless terminal 2 and performing a matching process between geomagnetic data acquired by the geomagnetic sensor and a geomagnetic database stored in the position detection unit 16 in advance. Can identify the current position of the wireless terminal 2. The specifying unit 51 acquires information indicating the current position of the wireless terminal 2 specified in this way from the wireless terminal 2 and performs an action together with the GPS position information described above based on the information. Two or more users U can be determined. The geomagnetic database is arranged in the storage unit 31 of the information providing apparatus 1, and the specifying unit 51 of the information providing apparatus 1 acquires the geomagnetic data from the wireless terminal 2 and specifies the current position of the wireless terminal 2 based on the geomagnetic database. You can also.

  In the above-described embodiment, the example in which the wireless terminal 3 is a portable wireless terminal such as a smartphone or a tablet has been described. Instead of the wireless terminal 3, a wireless signal in short-range communication is periodically transmitted. It may be a wireless device having only a function.

  In the above-described embodiment, the attribute information of the user U is acquired from the user information storage unit 41 of the information providing apparatus 1. However, the attribute information of the user U is stored in the wireless terminal 2, and the information providing apparatus 1 is connected to the wireless terminal 2. Attribute information can also be obtained from.

  Moreover, although embodiment mentioned above demonstrated as what provides the user U with the information according to the combination of the attribute of two or more users U who act together, the control part 32 is two or more users who act together In addition to information corresponding to the combination of U attributes, information corresponding to attributes common to two or more users U who act together may be provided to the user U.

  Moreover, the control part 32 can preferentially select the combination of an attribute with a high preference degree among the combinations of the attribute of two or more users U who act together. For example, the control part 32 can multiply the preference degree of the attribute of two or more users U who share the action, and can preferentially select a combination of attributes having a relatively high multiplication result.

  In addition, when two or more users U continue to act together, the control unit 32 can also provide the user U with content corresponding to different combinations of attributes at a predetermined period. In addition, when the number of users U who share actions increases, the control unit 32 can provide the user U with content corresponding to different combinations of attributes each time the user U increases by one or more.

[7. Hardware configuration]
Note that the information providing apparatus 1 and the wireless terminals 2 and 3 in the embodiment are realized by a computer 80 having a configuration as shown in FIG. 9, for example. FIG. 9 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the information providing apparatus 1 and the wireless terminals 2 and 3. The computer 80 includes a central processing unit (CPU) 81, a random access memory (RAM) 82, a read only memory (ROM) 83, a hard disk drive (HDD) 84, a communication interface (I / F) 85, an input / output interface (I). / F) 86 and a media interface (I / F) 87.

  The CPU 81 operates based on a program stored in the ROM 83 or the HDD 84 and controls each unit. The ROM 83 stores a boot program executed by the CPU 81 when the computer 80 is started up, a program depending on the hardware of the computer 80, and the like.

  The HDD 84 stores a program executed by the CPU 81, data used by the program, and the like. The communication interface 85 corresponds to the communication unit 11 or the communication unit 30, receives data from other devices via the communication network 7, sends the data to the CPU 81, and transmits the data generated by the CPU 81 to other devices via the communication network 7. Send to device.

  The CPU 81 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 86. The CPU 81 acquires data from the input device via the input / output interface 86. Further, the CPU 81 outputs the generated data to the output device via the input / output interface 86.

  The media interface 87 reads a program or data stored in the recording medium 88 and provides it to the CPU 81 via the RAM 82. The CPU 81 loads the program from the recording medium 88 onto the RAM 82 via the media interface 87, and executes the loaded program. The recording medium 88 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  When the computer 80 functions as the information providing apparatus 1, the CPU 81 of the computer 80 executes a program loaded on the RAM 82, thereby specifying the identifying unit 51, the acquiring unit 52, the selecting unit 53, the providing unit 54, and the receiving unit 55. And each function of judgment part 56 is realized. The HDD 84 realizes the function of the storage unit 31 and stores a user information table, a content table, and the like.

  When the computer 80 functions as the wireless terminals 2 and 3, the CPU 81 of the computer 80 implements the functions of the display control unit 21 and the information processing unit 22 by executing a program loaded on the RAM 82.

  The CPU 81 of the computer 80 reads these programs from the recording medium 88 and executes them, but as another example, these programs may be acquired from other devices via the communication network 7.

[8. effect]
The information providing apparatus 1 of the information providing system 100 according to the embodiment includes a specifying unit 51 and a providing unit 54. The identification unit 51 identifies two or more users U who act together. The providing unit 54 obtains content (an example of information) according to a combination of attributes and / or behavior characteristics of two or more users U specified by the specifying unit 51 of the two or more users U specified by the specifying unit 51. Provide to at least one user U. Thereby, for example, it is possible to provide content that partially includes interest to two or more users U who act together, and content can be effectively provided to two or more users U who act together. Can be provided.

  In addition, the information providing apparatus 1 includes an acquisition unit 52 and a selection unit 53. The acquisition unit 52 acquires information indicating the attributes and / or behavior characteristics of two or more users U specified by the specifying unit 51. The selection unit 53 selects a content from a plurality of contents based on a combination of attributes and / or behavior characteristics of two or more users U identified as sharing the behavior. The providing unit 54 provides the content selected by the selecting unit 53 to at least one user U among the two or more users U specified by the specifying unit 51. Thereby, the content according to an appropriate combination can be provided to the user U among the combinations of attributes and / or behavioral characteristics of two or more users U who are acting together.

  The selection unit 53 selects content based on a combination of attributes and / or behavior characteristics having high affinity among combinations of attributes and / or behavior characteristics of two or more users U identified by the identification unit 51. . As a result, it is possible to appropriately select content according to a combination excluding an inappropriate combination from combinations of attributes and / or behavior characteristics of two or more users U who share the behavior, and provide the content to the user U. It is possible to provide more effective content to two or more users U who share the same.

  In addition, the selection unit 53 is based on a combination excluding a combination of attributes and / or behavior characteristics that are in an exclusive relationship among combinations of attributes and / or behavior characteristics of two or more users U identified by the identification unit 51. Then, the content to be provided to at least one user U among the two or more users U specified by the specifying unit 51 is selected. As a result, it is possible to provide content according to combinations other than combinations of attributes and / or behavioral characteristics that are in an exclusive relationship. For example, content that is less appealing to the user U can be excluded. More effective content can be provided to the user U.

  In addition, the acquisition unit 52 acquires information indicating at least one or more of demographic attributes and psychographic attributes as information indicating the attributes of two or more users U specified by the specifying unit 51. The selection unit 53 is specified by the specification unit 51 based on a combination of at least one of the demographic attribute and the psychographic attribute as a combination of two or more user U attributes specified by the specification unit 51. The content to be provided to at least one or more users U is selected from the two or more users U. Thereby, the content according to the combination of the preference of two or more users U can be provided by using a psychographic attribute, for example. Further, by using the demographic attribute, for example, it is possible to provide content according to the combination of the user U's hometown and occupation.

  Further, the specifying unit 51 specifies two or more users U who act together from the plurality of users U based on radio signals received by the wireless terminals 2 respectively possessed by the plurality of users U. Thereby, the user U who takes action together can be easily determined.

  Moreover, the specific | specification part 51 determines with two or more users U acting together, when a radio signal is transmitted / received more than predetermined time between the radio | wireless terminals 2 which each two or more users U have. Thereby, for example, the user U who acts together can be easily determined from the users U possessing the wireless terminal 2 without providing a separate facility.

  In addition, the specifying unit 51 can receive two or more users when the wireless terminals 2 of the two or more users U have received a radio signal from the same wireless terminal 3 (an example of a wireless communication unit) for a predetermined time or more. It is determined that U is acting together. Thereby, for example, by installing the wireless terminal 3, it is possible to easily determine the user U who acts together among the users U possessing the wireless terminal 2.

  Further, the specifying unit 51 specifies two or more users who act together from the position of the user U specified based on the geomagnetic data detected by the wireless terminal 2 of the user U. Thereby, for example, the position of the user U can be accurately detected in a building or underground where it is difficult to detect the position by GPS.

  The information providing apparatus 1 includes a receiving unit 55 (an example of an advertisement information acquisition unit) and a determination unit 56 (an example of an advertisement effect determination unit). The reception unit 55 acquires a plurality of advertisement contents from one or more advertisers. When the selection unit 53 selects the advertisement content and the advertisement content is provided to at least one or more users U by the providing unit 54, the determination unit 56 provides the advertisement content by at least one or more users U to whom the advertisement content is provided. The advertising effect of the advertising content is determined according to the response to Thereby, it is possible to appropriately grasp the advertising effect of the advertising content according to the combination of the attributes and / or behavior characteristics of two or more users U who act together.

[9. Others]
The information providing apparatus 1 described above may be realized by a plurality of server computers, and depending on functions, an external platform or the like may be realized by calling an API (Application Programming Interface) or network computing. Can be changed flexibly.

  Moreover, the arrows shown in FIGS. 1, 3 and 4 and the like indicate supplementary with respect to the flow of data and control, and do not deny other flows or imply direction limitations. Further, the ID information shown in FIGS. 5 and 6 is information added for easy understanding, and is not limited to the information shown in these drawings.

  Further effects and modifications can be easily derived by those skilled in the art. Thus, the broader aspects of the present invention are not limited to the specific details and representative embodiments shown and described above. Accordingly, various modifications can be made without departing from the spirit or scope of the general inventive concept as defined by the appended claims and their equivalents.

DESCRIPTION OF SYMBOLS 1 Information provision apparatus 2 Wireless terminal 3 Wireless terminal (an example of wireless communication means)
30 communication unit 31 storage unit 32 control unit 41 user information storage unit 42 content storage unit 51 identification unit 52 acquisition unit 53 selection unit 54 provision unit 55 reception unit (an example of an advertisement information acquisition unit)
56 determination unit (an example of an advertisement effect determination unit)

Claims (16)

A specific unit that identifies two or more users who are acting together;
Among the plurality of interest objects of each of the two or more users specified by the specifying unit, the two or more users are combined with different interest objects, and according to the combined plurality of interest objects . An information providing apparatus, comprising: a providing unit that provides at least one of the two or more users with information in which both of the two or more users are partially interested as information. An acquisition unit that acquires information indicating a plurality of interests of each of the two or more users specified by the specifying unit;
Among the plurality of interest objects of each of the two or more users , different interest objects are combined between the two or more users , and based on the combined plurality of interest objects , from among the plurality of information A selection unit for selecting the information,
The providing unit includes:
The information providing apparatus according to claim 1, wherein the information selected by the selection unit is provided to at least one of the two or more users. A specific unit that identifies two or more users who are acting together;
An acquisition unit that acquires information indicating attributes and / or behavior characteristics of the two or more users specified by the specification unit;
A selection unit that selects the information from a plurality of pieces of information based on a combination of the attributes and / or behavioral characteristics of the two or more users;
A providing unit that provides the information selected by the selecting unit to at least one of the two or more users;
The selection unit includes:
Wherein among the combinations of two or more user attributes and / or behavioral characteristics, information providing apparatus you and selects the information based on a combination of high affinity attributes and / or behavioral characteristics. A specific unit that identifies two or more users who are acting together;
An acquisition unit that acquires information indicating attributes and / or behavior characteristics of the two or more users specified by the specification unit;
A selection unit that selects the information from a plurality of pieces of information based on a combination of the attributes and / or behavioral characteristics of the two or more users;
A providing unit that provides the information selected by the selecting unit to at least one of the two or more users;
The selection unit includes:
Based on a combination excluding a combination of an attribute and / or behavior characteristic in an exclusive relationship among a combination of the attribute and / or behavior characteristic of the two or more users, the at least one or more of the plurality of information information providing device you and selects the information to be provided to the user. The acquisition unit
Obtaining information indicating at least one of demographic attributes and psychographic attributes as the attributes of the two or more users;
The selection unit includes:
Information provided to the at least one user from the plurality of information based on a combination of at least one of the demographic attribute and the psychographic attribute as a combination of the two or more user attributes The information providing apparatus according to claim 3 or 4 , wherein the information providing apparatus is selected. The specific part is:
The two or more users who act together are specified from the plurality of users based on radio signals received by radio terminals respectively possessed by the plurality of users. The information providing apparatus according to one. The specific part is:
The wireless communication apparatus according to claim 6, wherein when two or more wireless signals are transmitted and received between wireless terminals of the two or more users, the two or more users determine that they are acting together. Information providing device. The specific part is:
Determining that the two or more users are acting together when the wireless terminals respectively possessed by the two or more users have received a radio signal from the same wireless communication means for a predetermined time or more. The information providing apparatus according to claim 6 or 7. The specific part is:
The two or more users who act together are specified from the position of the user specified based on the geomagnetic data detected by the wireless terminal of the user. The information providing apparatus according to the description. An advertisement information acquisition unit that acquires one or more pieces of advertisement information from one or more advertisers as the information provided by the providing unit;
When the advertisement information is provided to the at least one or more users by the providing unit, the advertisement effect of the advertisement information according to a response to the advertisement information by the at least one or more users to which the advertisement information is provided. An information providing apparatus according to any one of claims 1 to 9, further comprising: an advertisement effect determining unit that determines. A specific procedure for identifying two or more users to behave together;
An acquisition procedure for acquiring information indicating a plurality of interests of each of the two or more users identified by the identification procedure from a storage unit that stores information indicating the interests of the user;
From among each of a plurality of interest interest of the two or more users, a combination of different interest interest each other between the two or more users, the two or more users as the information corresponding to the plurality of interest interest in combination the A provision procedure for providing at least one of the two or more users with information of which both are interested in a part;
An information providing program for causing a computer to execute. A specific procedure for identifying two or more users to behave together;
An acquisition procedure for acquiring information indicating the attributes and / or behavior characteristics of the two or more users specified by the identification procedure from a storage unit storing information indicating the user attributes and / or behavior characteristics;
A selection procedure for selecting the information from a plurality of pieces of information based on a combination of the attributes and / or behavioral characteristics of the two or more users;
A provision procedure for providing the information selected by the selection procedure to at least one of the two or more users;
The selection procedure is:
The information is selected based on a combination of attributes and / or behavior characteristics having high affinity among combinations of attributes and / or behavior characteristics of the two or more users.
An information providing program characterized by that. A specific procedure for identifying two or more users to behave together;
An acquisition procedure for acquiring information indicating the attributes and / or behavior characteristics of the two or more users specified by the identification procedure from a storage unit storing information indicating the user attributes and / or behavior characteristics;
A selection procedure for selecting the information from a plurality of pieces of information based on a combination of the attributes and / or behavioral characteristics of the two or more users;
A provision procedure for providing the information selected by the selection procedure to at least one of the two or more users;
The selection procedure is:
Based on a combination excluding a combination of an attribute and / or behavior characteristic in an exclusive relationship among a combination of the attribute and / or behavior characteristic of the two or more users, the at least one or more of the plurality of information Select information to provide to users
An information providing program characterized by that. Computer
A specific step of identifying two or more users who are acting together;
An acquisition step of acquiring information indicating a plurality of interests of each of the two or more users specified by the specification step from a storage unit that stores the interests of the user;
From among each of a plurality of interest interest of the two or more user identified by said identification step, a combination of different interest interest each other between the two or more users, according to a plurality of interest interest in combination the A providing step of providing at least one of the two or more users with information in which the two or more users have some interest as information;
To provide information. Computer
A specific step of identifying two or more users who are acting together;
An acquisition step of acquiring information indicating the attributes and / or behavior characteristics of the two or more users identified by the identification step, from a storage unit that stores information indicating user attributes and / or behavior characteristics;
A selection step of selecting the information from a plurality of information based on a combination of the attributes and / or behavioral characteristics of the two or more users;
Providing the information selected by the selection step to at least one of the two or more users; and
The selection step includes
The information is selected based on a combination of attributes and / or behavior characteristics having high affinity among combinations of attributes and / or behavior characteristics of the two or more users.
An information providing method characterized by the above. Computer
A specific step of identifying two or more users who are acting together;
An acquisition step of acquiring information indicating the attributes and / or behavior characteristics of the two or more users identified by the identification step, from a storage unit that stores information indicating user attributes and / or behavior characteristics;
A selection step of selecting the information from a plurality of information based on a combination of the attributes and / or behavioral characteristics of the two or more users;
Providing the information selected by the selection step to at least one of the two or more users; and
The selection step includes
Based on a combination excluding a combination of an attribute and / or behavior characteristic in an exclusive relationship among a combination of the attribute and / or behavior characteristic of the two or more users, the at least one or more of the plurality of information Select information to provide to users
An information providing method characterized by the above.

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