KR20210133695A - Method for advertisement providing and apparatus supporting thereof - Google Patents

Abstract

The present invention relates to a smart advertisement providing system to provide an artificial intelligence-based automatic marketing solution to a user and an apparatus supporting the same. According to one embodiment of the present invention, an apparatus for supporting a smart advertisement providing system comprises: a communication module receiving first information input from a user terminal by a user through an advertisement platform executing an advertisement platform; and a control module performing control to output information indicating a plurality of advertisement categories through the user terminal. The first information includes the user's personal information, information indicating the user's industry type, information indicating the user's marketing purpose, and information indicating the user's available budget. The control module performs control to acquire the user's first selection information corresponding to the plurality of advertisement categories from the user terminal and generate information indicating a plurality of recommended advertisement companies on the basis of the first selection information and the first information to output the generated information through the user terminal.

Description

Smart advertisement providing system and device supporting the same

The present invention relates to a smart advertisement providing system and an apparatus supporting the same.

Korean Patent Publication No. 10-2020-0019397 discloses a server, a method and a user terminal for providing an advertisement service.

The document discloses an advertisement server providing an advertisement service, comprising: an advertisement selection unit for selecting one instant product advertisement from among a plurality of pre-stored instant product advertisements based on media content being reproduced in a user terminal; At least one interaction among a plurality of interactions preset in relation to the advertisement object unit and the advertisement object for transmitting the advertisement object of the selected instantaneous product advertisement to the user terminal at the viewing time for viewing the media content in the user terminal An advertisement providing unit for providing an instantaneous product advertisement corresponding to the advertisement object to the user terminal based on whether it has occurred, wherein the plurality of interactions include at least one of a speech interaction and a touch interaction occurring through the user terminal start to do

Accordingly, the present invention intends to propose a more improved (enhanced) smart advertisement providing system and a device supporting the same.

Domestic Patent Publication No. 10-2020-0019397

An embodiment of the present invention provides a smart advertisement providing system and an apparatus supporting the same.

In addition, an embodiment of the present invention has an object to provide an artificial intelligence-based marketing automation solution.

The technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those of ordinary skill in the art to which the present invention belongs from the following description. will be able

An embodiment of the present invention provides a management server for operating an advertisement platform, comprising: a communication module for receiving first information input by a user through the advertisement platform from a user terminal executing the advertisement platform; and controlling information indicating a plurality of advertisement categories to be output through the user terminal, obtaining first selection information of a user corresponding to the plurality of advertisement categories from the user terminal, the first selection information and the first information a control module for controlling to generate information indicating a plurality of recommended advertisement companies based on and output the information through the user terminal; We propose a management server that includes

The first information may include personal information of the user, information indicating the type of business of the user, information indicating the marketing purpose of the user, and information indicating the available budget of the user.

The control module includes an artificial intelligence module for operating an artificial intelligence network, and the artificial intelligence module selects the plurality of recommended advertisement companies using the first selection information, the first information, and artificial intelligence technology. can be done with

The control module may include a block chain module, and the block chain module may generate information indicating the plurality of recommended advertisement companies based on block chain technology.

The control module may generate information indicating a matching score corresponding to each of the user and the plurality of recommended advertisement companies based on the first information of the user and control to output the information through the user terminal.

The control module may include a block chain module, and the block chain module may generate and transmit matching score block data corresponding to the information indicating the matching score to the user terminal.

An embodiment of the present invention is a system (system) for operating an advertisement platform, a management server (management server); Including, wherein the management server, a communication module for receiving first information input by the user through the advertisement platform from a user terminal executing the advertisement platform, and information indicating a plurality of advertisement categories through the user terminal control to output, obtain first selection information of a user corresponding to a plurality of advertisement categories from the user terminal, and generate information indicating a plurality of recommended advertisement companies based on the first selection information and the first information A system including a control module for controlling output through the user terminal is proposed.

As such, an embodiment of the present invention has a technical effect in terms of proposing an enhanced smart advertisement providing system and a device supporting the same.

In addition, an embodiment of the present invention may provide an artificial intelligence-based marketing automation solution to the user.

The effects obtainable in the present invention are not limited to the above-mentioned effects, and other effects not mentioned may be clearly understood by those of ordinary skill in the art to which the present invention belongs from the following description. will be.

Other aspects, features and benefits as described above of certain preferred embodiments of the present invention will become more apparent from the following description taken in conjunction with the accompanying drawings.
1 is a diagram illustrating a system for providing an advertisement platform according to an embodiment of the present invention.
2 is a block diagram illustrating a management server operating an advertisement platform according to an embodiment of the present invention.
3 is a flowchart illustrating a method of operating an advertisement platform according to an embodiment of the present invention.
4 is a diagram for explaining an advertisement platform according to an embodiment of the present invention.
5 is a diagram for explaining an advertisement platform according to an embodiment of the present invention.
6 is a diagram for explaining an advertisement platform according to an embodiment of the present invention.
7 is a flowchart illustrating a method of operating an advertisement platform according to an embodiment of the present invention.
8 is a block diagram illustrating a control module of a management server according to an embodiment of the present invention.
It should be noted that throughout the drawings, like reference numerals are used to denote the same or similar elements, features, and structures.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In describing the embodiments, descriptions of technical contents that are well known in the technical field to which the present invention pertains and are not directly related to the present invention will be omitted. This is to more clearly convey the gist of the present invention without obscuring the gist of the present invention by omitting unnecessary description.

For the same reason, some components are exaggerated, omitted, or schematically illustrated in the accompanying drawings. In addition, the size of each component does not fully reflect the actual size. In each figure, the same or corresponding elements are assigned the same reference numerals.

Advantages and features of the present invention, and a method for achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only these embodiments allow the disclosure of the present invention to be complete, and common knowledge in the art to which the present invention pertains. It is provided to fully inform the possessor of the scope of the invention, and the present invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout.

At this time, it will be understood that each block of the flowchart diagrams and combinations of the flowchart diagrams may be performed by computer program instructions. These computer program instructions may be embodied in a processor of a general purpose computer, special purpose computer, or other programmable data processing equipment, such that the instructions performed by the processor of the computer or other programmable data processing equipment are not described in the flowchart block(s). It creates a means to perform functions. These computer program instructions may also be stored in a computer-usable or computer-readable memory that may direct a computer or other programmable data processing equipment to implement a function in a particular manner, and thus the computer-usable or computer-readable memory. It is also possible that the instructions stored in the flow chart block(s) produce an article of manufacture containing instruction means for performing the function described in the flowchart block(s). The computer program instructions may also be mounted on a computer or other programmable data processing equipment, such that a series of operational steps are performed on the computer or other programmable data processing equipment to create a computer-executed process to create a computer or other programmable data processing equipment. It is also possible that instructions for performing the processing equipment provide steps for performing the functions described in the flowchart block(s).

Additionally, each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical function(s). It should also be noted that in some alternative implementations it is also possible for the functions recited in blocks to occur out of order. For example, two blocks shown one after another may in fact be performed substantially simultaneously, or it is possible that the blocks are sometimes performed in the reverse order according to the corresponding function.

At this time, the term '~ unit' used in this embodiment means software or hardware components such as field-programmable gate array (FPGA) or ASIC (Application Specific Integrated Circuit), and '~ unit' refers to what role carry out the However, '-part' is not limited to software or hardware. The '~ unit' may be configured to reside on an addressable storage medium or may be configured to refresh one or more processors. Thus, as an example, '~' denotes components such as software components, object-oriented software components, class components, and task components, and processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables. The functions provided in the components and '~ units' may be combined into a smaller number of components and '~ units' or further separated into additional components and '~ units'. In addition, components and '~ units' may be implemented to play one or more CPUs in a device or secure multimedia card.

In describing the embodiments of the present invention in detail, an example of a specific system will be mainly targeted, but the main subject matter to be claimed in the present specification is to extend the scope disclosed herein to other communication systems and services having a similar technical background. It can be applied within a range that does not deviate significantly, and this will be possible at the discretion of a person with technical knowledge skilled in the art.

1 is a diagram illustrating a system for providing an advertisement platform according to an embodiment of the present invention.

Referring to FIG. 1 , a system for providing an advertisement platform according to an embodiment of the present invention includes a management server 110 , a user terminal 120 , a first network entity 130 , and a first It may include two network entities 140 , a third network entity 150 , and a fourth network entity 160 . In the case of FIG. 1 , a total of four network entities 130 , 140 , 150 , and 160 are shown, but this is merely an example selected for convenience of design, and a network included in the system 100 of the present invention. The number of entities is not limited thereto. In addition, each of the management server 110 , the user terminal 120 , and the plurality of network entities 130 , 140 , 150 , 160 may be referred to as a network node. Also, referring to FIG. 1 , the management server 110 may be connected to each of the user terminal 120 and the plurality of network entities 130 , 140 , 150 , 160 through a wired/wireless network. In addition, each of the first network entity 130 , the second network entity 140 , the third network entity 150 , and the fourth network entity 160 is a terminal and/or a server (eg, a cloud server, a web server, etc.) may include.

2 is a block diagram illustrating a management server according to an embodiment of the present invention.

Referring to FIG. 2 , the management server 110 may include a first control module 210 , a first communication module 220 , a first input module 230 , and/or a first output module 240 . In addition, the management server 110 may be a server that operates a website and/or a mobile app that provides or supports the advertisement platform of the present invention. In addition, each of the user terminal 120 and the first network entity to the fourth network entity 130, 140, 150, 160 is a second control module 260 (not shown), a second communication module 270 (not shown), a second It may include two input modules 280 (not shown), and/or a second output module 290 (not shown).

The control modules 210 and 260 may directly/indirectly control the management server 110 and/or the user terminal 120 to implement the operation/step/process according to an embodiment of the present invention. In addition, the control modules 210 and 260 may include at least one processor, and the processor may include at least one central processing unit (CPU) and/or at least one graphics processing device (GPU).

In addition, the control modules 210 and 260 control information (eg, commands) based on API (Application Programming Interface), IoT (Internet of Things), IIoT (Industrial Internet of Things), ICT (Information & Communication Technology) technology, etc. create and/or manage

The communication modules 220 and 270 may transmit/receive various data, signals, and information to and from the management server 110 , the user terminal 120 , and/or the network entities 130 , 140 , 150 , 160 . In addition, the communication modules 220 and 270 may include a wireless communication module (eg, a cellular communication module, a short-range wireless communication module, or a global navigation satellite system (GNSS) communication module) or a wired communication module (eg, a local area network (LAN) communication module). module, or a power line communication module). In addition, the communication modules 220 and 270 are connected to a first network (eg, a short-range communication network such as Bluetooth, WiFi direct, or Infrared Data Association (IrDA)) or a second network (eg, a cellular network, the Internet, or a computer network (eg: It can communicate with an external electronic device through a telecommunication network such as LAN or WAN). These various types of communication modules may be integrated into one component (eg, a single chip) or may be implemented as a plurality of components (eg, multiple chips) separate from each other.

The input modules 230 and 280 are commands to be used in the management server 110 , the user terminal 120 , and/or the components of the network entity 130 , 140 , 150 , 160 (eg, the control module 210 , etc.) Alternatively, data may be received from the management server 110 and/or the outside of the user terminal 120 (eg, a user (eg, a first user, a second user, etc.), a manager of the management server 110 , etc.). In addition, the input modules 230 and 280 include a touch recognition capable display installed in the management server 110 and/or the user terminal 120, a touch pad, a button type recognition module, a voice recognition sensor, a microphone, a mouse, or a keyboard. can do. Here, the touch recognition capable display, touch pad, and button type recognition module may recognize a touch through the user's body (eg, finger) through a pressure-sensitive and/or capacitive method.

The output modules 240 and 290 are generated by the control modules 210 and 260 of the management server 110 and/or the user terminal 120 or obtained through the communication modules 220 and 270 (eg, voice signals). ), information, data, images, and/or various objects. For example, the output modules 240 and 290 may include a display, a screen, a displaying unit, a speaker, and/or a light emitting device (eg, an LED lamp).

The storage module 250 stores data such as a basic program, an application program, and setting information for the operation of the management server 110 and/or the user terminal 120 . In addition, the storage module is a flash memory type (Flash Memory Type), a hard disk type (Hard Disk Type), a multimedia card micro type (Multimedia Card Micro Type), a card type memory (eg, SD or XD memory, etc.), Magnetic Memory, Magnetic Disk, Optical Disk, Random Access Memory (RAM), Static Random Access Memory (SRAM), Read-Only Memory, ROM, Programmable Read-Only Memory (PROM), Electrically Erasable Programmable Read (EEPROM) -Only Memory) may include at least one storage medium.

Also, the storage module 250 may store personal information of a customer (a first user), personal information of a manager (a second user), and the like, who use the management server 110 and/or the user terminal 120 . Here, personal information includes a name, ID (identifier), password, resident registration number, street name address, phone number, mobile phone number, email address, and/or a reward generated by the management server 110 (eg, points, etc.) ) may include information indicating In addition, the control modules 210 and 260 may perform various operations using various images, programs, contents, data, etc. stored in the storage module 250 .

3 is a flowchart illustrating a method of operating an advertisement platform according to an embodiment of the present invention.

Referring to FIG. 3 , the method according to an embodiment of the present invention may include acquiring information indicating the user's industry type, marketing purpose, and budget through the user terminal (S310).

The user may input the first information through the website and/or mobile app that provides the advertisement platform of the present invention executed through the user terminal 120 . The first information may be transmitted from the user terminal 120 to the management server 110 , and may be recorded in the management server 110 and/or the storage module 250 .

The first information may include information indicating the user's industry type, information indicating the user's marketing purpose, information indicating a budget available to the user, and may further include personal information of the user.

The information representing the user's industry may include first industry information and second industry information, and the second industry information is information indicating a sub-type of the industry represented by the first industry information, and includes information indicating a job can do.

The first industry information may represent categories of higher concepts related to occupations, development, management/business, marketing/advertising, design, sales, customer service/retail (retail, distribution), HR/education, media, engineering/ May include design, investment/analysis/real estate, manufacturing/production, game production, logistics/trade, F&B (Food and Beverage), law/law enforcement, medical/pharmaceutical/bio, government/non-profit, construction/facility .

The second industry information may indicate a category of a sub-concept related to a job, and the second industry information may match the first industry information.

The second industry information is, for example, a web developer, server developer, front-end developer, Java developer, Android developer, iOS developer, Python developer, DevOps / system administrator, data related or matching development (first industry information). This could include engineers, Node.js developers, system/network administrators, C/C++ developers, development managers, machine learning engineers, data scientists, and more. In addition, the second industry information is, for example, management / business (first industry information) related or matching service planner, business development / planner, project manager, strategic planner, operation manager, data analyst, accountant / accountant, etc. may include. In addition, the second industry information is, for example, a digital marketer, marketer, marketing strategy planner, content marketer, brand marketer, social marketing, advertising planner (AE), etc. related to or matching marketing / advertisement (first industry information) may include In addition, the second industry information includes, for example, a UX designer, UI / GUI designer, web designer, graphic designer, mobile designer, image / motion designer, product designer, etc. related to or matching design (first industry information) can do. In addition, the second industry information is, for example, a corporate sales manager, sales manager, technical sales expert, external sales expert, major customer company representative, solution consultant, customer success manager, etc. related to or matching sales (first industry information). may include In addition, the second industry information may include, for example, a CS manager, MD, CS advisor, retail MD, CRM expert, fashion MD, store clerk, etc. related to or matching customer service/retail (first industry information). have. In addition, the second industry information is, for example, HR / education (first industry information) related or matching HR personnel, recruiters, organization management specialists, personnel evaluation specialists, HRD / education specialists, salary / compensation specialists, HRBP, etc. may include. In addition, the second industry information may include, for example, a content creator, video editor, producer, editor, video producer, writer, sound engineer, etc. related to or matching media (first industry information). In addition, the second industry information may include, for example, an automotive engineer, a mechanical engineer, an electrical engineer, a product engineer, an electromechanical engineer, a control engineer, an electronic engineer, etc. related to or matching engineering/design (the first industry information). can In addition, the second industry information may include, for example, an accountant, financial analyst, accountant/accountant, analyst, IR, CPA, compliance officer, etc. related to or matching investment / analysis / real estate (first industry information). can In addition, the second industry information is, for example, a quality manager, a production manager, a manufacturing engineer, a test engineer, a process manager, a machine builder, a machine / equipment operation, safety related to or matching manufacturing / production (first industry information) This may include managers, chemists, materials managers, production workers, and the like. In addition, the second industry information is, for example, game client developers, game planners, mobile game developers, Unity developers, game server developers, game artists, game graphic designers, games related to or matching game production (first industry information) This may include Operators (GMs), Unreal Developers, and the like. In addition, the second industry information is, for example, logistics/trade (first industry information) related or matching logistics personnel, logistics analysts, transportation managers, delivery personnel, warehouse experts, shipping / dispatch clerks, operation managers, freight This may include truck drivers, trade clerks, and the like. In addition, the second industry information, for example, related to or matching F & B (first industry information) may include a chef, a food MD, a restaurant worker, a restaurant menu developer, a nutritionist, a bartender, a restaurant manager, and the like. In addition, the second type of information may include, for example, a legal person related to or matching with a law / law enforcement agency (the first type of information), a legal advisor, a lawyer, a patent attorney, a spectator, and the like. In addition, the second industry information is, for example, medical / pharmaceutical / bio (first industry information) related or matching researchers, biotechnology researchers, clinical trial researchers, case managers, veterinarians, pharmaceutical analysis chemists, clinical trial nurses, microbiologists, and the like. Also, the second industry information may include, for example, information analysts, counselors, public officials, professional soldiers, environmental experts, local experts, volunteers, etc. related to or matching government/non-profit (first industry information). In addition, the second industry information, for example, may include a maintenance manager, estimate technician, mechanic, manager, etc. related to or matching construction/facility (first industry information).

Information indicating the user's marketing purpose may include attracting new customers, maintaining customers, enhancing relationships, and the like.

Here, the personal information includes the user's name, ID (identifier), password, resident registration number, street name address, phone number, mobile phone number, email address, and/or a reward generated by the management server 110 (eg, a reward) (eg; points, etc.) may be included.

In addition, the first information includes information on the amount and/or details (payment details) paid by the user through the website and/or mobile app of the present invention, and information on the rewards (points) paid or used by the user. may include

For example, the website and/or mobile app of the present invention may execute operations corresponding to steps S320 to S340 and FIG. 7 to be described later only when a predetermined authentication procedure is completed through the user's first information.

For example, the predetermined criterion may include a predetermined authentication procedure, and the predetermined authentication procedure may include a self-authentication process performed based on the user's personal information.

In addition, the method may include outputting information indicating a plurality of advertisement categories through the user terminal (S320).

The plurality of advertisement categories may include place advertisements, blog advertisements, SNS advertisements, image advertisements, video advertisements, pop-up advertisements, voice advertisements, and the like. Here, the place advertisement may include a map for a specific place.

In addition, the method may include acquiring the user's first selection information corresponding to at least one of the plurality of advertisement categories through the user terminal (S330).

The user may select at least one of a plurality of advertisement categories on the website and/or mobile app. For example, the user may touch or click at least one of a plurality of advertisement categories displayed through the website and/or mobile app, i) a signal corresponding to the touch is transmitted to the management server 110 The management server 110 may generate the first selection information, or ii) the user terminal 120 may generate and transmit the first selection information corresponding to the touch to the management server 110 .

In addition, the method may include generating information indicating a plurality of recommended advertisement companies and outputting the information through the user terminal (S340).

The management server 110 may control to generate information indicating a plurality of recommended advertisement companies supporting at least one advertisement category corresponding to the first selection information and output the information through the user terminal 120 . Each of the information indicating the plurality of recommended advertising companies may display a matching score to be described later, and the website and/or mobile app of the present invention displays information indicating the plurality of recommended advertising companies in the order of the highest matching score. It can be displayed or printed.

4 to 6 show an example of a website and/or a mobile app providing an advertisement platform of the present invention, and only one design is selected for convenience of explanation, and the present invention is not limited thereto.

4 is a diagram for explaining an advertisement platform according to an embodiment of the present invention.

The website and/or mobile app providing the advertising platform of the present invention outputs information 410 indicating a plurality of industries, information 420 indicating a plurality of marketing purposes, and information 430 indicating available budgets. can do.

5 is a diagram for explaining an advertisement platform according to an embodiment of the present invention.

The website and/or mobile app providing the advertisement platform of the present invention may display information indicating a plurality of advertisement categories, for example, information 510 indicating a place advertisement, information indicating a blog advertisement 520, Information 530 indicating an SNS (social network service) advertisement may be output.

6 is a diagram for explaining an advertisement platform according to an embodiment of the present invention.

The website and/or mobile app providing the advertising platform of the present invention may display or output information 600 indicating a plurality of recommended advertising companies. At this time, the information 600 representing a plurality of recommended advertising companies includes information 610 indicating a first recommended advertising company, information 620 indicating a second recommended advertising company, and information 630 indicating a third recommended advertising company. can do. Information 610 indicating the first recommended advertising company, the information 620 indicating the second recommended advertising company, and the information 630 indicating the third recommended advertising company, each of the company name, rating, review, location information of the advertising company, the total The amount of work, price, satisfaction, and event information (eg, discount event, etc.) may be included. Here, Total Work shows how much work was done by the one that worked the most compared to the others. In addition, the first matching score 611 is a score for a first recommended advertising company, a second matching score 621 is a score for a second recommended advertising company, and a third matching score 631 is a third recommended advertising company. may be a score for

7 is a flowchart illustrating a method of operating an advertisement platform according to an embodiment of the present invention.

Referring to FIG. 7 , the method according to an embodiment of the present invention may include generating, by the management server 110 , information indicating a matching score based on the user's first information ( S710 ).

Here, the matching score may be information indicating the degree of relevance, suitability, and recommendation between the user and each of the plurality of recommended advertisement companies.

The control module 210 is a user's personal information, information representing the user's industry (first industry information, second industry information), information representing the user's marketing purpose, information representing the budget available to the user, the user Matching score based on at least one of information on the amount and/or details (payment details) paid through the website and/or mobile app of the present invention, and information on rewards (points) paid or used by the user (and /or information indicative of a match score). Also, the information indicating the matching score may be generated by the artificial intelligence module 810 and/or the block chain module 820 of the control module 210, which will be described later.

For example, in the case of an advertisement company related to the first industry information and/or the second industry information, the matching score may be set higher. Also, for example, when the user has a history of using an advertisement service at the corresponding company and/or has a history of payment using the advertisement service, the matching score of the corresponding advertisement company may be set higher (and/or Alternatively, the first additional point may be reflected in the matching score).

For example, in the case of an advertising company that can provide an advertising service within a budget available to the user, the matching score may be set higher (and/or the second additional point may be reflected in the matching score) ).

For example, in the case of an advertising company that can provide an advertising service with a user's reward (point), the matching score may be set higher, and in particular, an advertising service that can be provided only with the user's reward (point) For an advertising company that supports

For example, based on the first information input by the user through the website and/or mobile app of the present invention, within a predetermined time (time threshold) from the time the first information is inputted i) the corresponding advertising company of an advertising company that inputs an advertisement draft based on the first information through a website and/or a mobile app, or ii) transmits information indicating an advertisement draft based on the first information to the management server 110 In this case, the management server 110 may set a higher matching score for the corresponding company (and/or the fourth additional point may be reflected in the matching score).

And, the method may include the step of the management server 110 outputting information indicating the matching score (S720).

The management server 110 may control the information indicating the matching score to be output through a website and/or a mobile app output from the user terminal 120 .

In addition, the method may include the step of the management server 110 generating information representing a plurality of recommended advertisement companies and outputting the information through the user terminal (S730).

The management server 110 may control to generate information indicating a plurality of recommended advertisement companies supporting at least one advertisement category corresponding to the first selection information and output the information through the user terminal 120 . Each of the information indicating the plurality of recommended advertising companies may be displayed together with a matching score, and the website and/or mobile app of the present invention displays information indicating the plurality of recommended advertising companies in the order of the highest matching score. or you can print it out.

And, the method may include the step of the management server 110 acquiring the second selection information corresponding to the plurality of recommended advertising companies through the user terminal (S740).

The user may select at least one of a plurality of advertising companies on the website and/or mobile app. For example, the user may touch or click at least one of a plurality of advertising companies displayed through the website and/or mobile app, i) a signal corresponding to the touch is transmitted to the management server 110 The management server 110 may generate the second selection information, or ii) the user terminal 120 may generate the second selection information corresponding to the touch and transmit it to the management server 110 .

Meanwhile, S710 to S740 may be sequentially implemented, but the order may be changed and implemented, and only some of S710 to S740 may be implemented in combination with other substrates (methods) of the present invention.

8 is a block diagram illustrating a control module of a management server according to an embodiment of the present invention.

Referring to FIG. 8 , the control module 210 of the management server 110 may include an artificial intelligence module 810 and a block chain module 820 .

The artificial intelligence module 810 may i) select a plurality of recommended advertisement companies, and/or ii) generate a matching score based on the artificial intelligence network. In addition, the artificial intelligence module 810 uses machine learning on big data stored in the storage module 250 to i) select a plurality of recommended advertising companies, and/or ii) match score can be generated.

In addition, the artificial intelligence module 810 may learn the artificial intelligence network by using the big data stored in the storage module 250 of the management server 110 as an input variable. For example, the artificial intelligence module 810 may perform learning so that an accurate correlation can be derived using a deep learning technique, which is a field of machine learning. For example, the artificial intelligence module 810 may include a plurality of second users (ie, previous customers) who used the website and/or mobile app prior to the first user using the website and/or mobile app of the present invention. The artificial intelligence network can be trained by using the information input by the user as learning data.

As an example, the artificial intelligence module 810 may learn the artificial intelligence network according to a first learning mode, and the artificial intelligence module 810 may perform i) inputted by the second user in the first learning mode. Personal information of the second user, information indicating the industry of the second user (the first industry information of the second user, the second industry information of the second user), information indicating the marketing purpose of the second user, available to the second user Information indicating the budget that can be made, information on the amount and/or details (payment details) paid by the second user through the website and/or mobile app of the present invention, rewards (points) paid or used by the second user and ii) a rating input by the second user after using the advertisement service of the present invention and/or a draft advertisement (and/or a completed advertisement) from the time when the second user inputs the above-mentioned i) information The artificial intelligence network may be trained by using the information indicating the difference between the received time points as learning data.

For example, the artificial intelligence module 810 may obtain an output from the learned artificial intelligence network based on an input input to the learned artificial intelligence network as described above. The input is the user's first information, the user's first selection information, etc., and the output is the i) information representing a plurality of recommended advertising companies and/or ii) a matching score (and/or a matching score). information representing ). Through this, the artificial intelligence module 810 may i) select a plurality of recommended advertisement companies, and/or ii) generate a matching score (and/or information indicating the matching score).

Also, the artificial intelligence module 810 may calculate a weight of a plurality of inputs in the function through deep learning through learning. In addition, various models such as a Recurrent Neural Network (RNN), a Deep Neural Network (DNN), and a Dynamic Recurrent Neural Network (DRNN) may be used as an AI network model used for such learning.

Here, RNN is a deep learning technique that considers current data and past data at the same time. Recurrent neural network (RNN) represents a neural network in which connections between units constituting an artificial neural network constitute a directed cycle. Furthermore, various methods may be used for a structure capable of constructing a recurrent neural network (RNN), for example, a fully recurrent network, a hopfield network, an Elman network, an ESN (Echo). State network), long short term memory network (LSTM), bi-directional RNN, continuous-time RNN (CTRNN), hierarchical RNN, and secondary RNN are representative examples. In addition, as a method for learning a recurrent neural network (RNN), methods such as gradient descent, Hessian Free Optimization, and Global Optimization Method may be used.

The block chain module 820 is configured to block the matching score based on the information indicating the matching score so that the information indicating the matching score can be transmitted to another network node (eg, the user terminal 120) based on the blockchain technology. data can be generated. The matching score block data generated by the block chain module 820 may be transmitted to the user terminal 120 through the communication module 220 . Also, the management server 110 may store at least one element included in the grouped information (representing the matching score) and/or the matching score block data in the block chain 252 (not shown).

In general, a block chain is a falsified and/or tamper-proof distributed storage created and managed by a peer-to-peer (P2P) network. A block chain refers to a collection of data blocks created by a transaction (indivisible unit work between two parties) one after another in the form of a chain. Since the previous block is encrypted one after another and data agreed by more than half of the users is recognized as real data, it is impossible to forge and/or falsify data once recorded. A typical application of blockchain is Bitcoin, a decentralized electronic currency that records the transaction process of cryptocurrency. The block chain can store confirmed transaction details that occur between users for a certain period of time. And, many users each have their own copy of the blockchain, and transaction details can be made public to everyone. In this way, only the transaction details agreed by more than half of the users are recognized as real data, and can be stored in blocks to be stored permanently.

On the other hand, each of the management server 110, the user terminal 120, and the first network node 130 to the fourth network node 160 of the present invention is a block chain node that includes a block chain or can control block data. can For example, the management server 110 groups the first information received from the user terminal 120, the first selection information, the second selection information, information indicating a recommended advertisement company, information indicating a matching score, and/or the like. After hashing and storing in the block chain, it is possible to verify or judge forgery and/or falsification of the first information, the first selection information, the second selection information, information indicating the recommended advertising company, information indicating the matching score, etc. can As an example, the blockchain module 820 generates matching score block data including a Merkle hash based on the information indicating the matching score, and includes a plurality of the generated Merkle hashes. Information indicating the matching score of can be grouped.

The management server 110 makes the content to be stored in the storage module 250 (eg, matching score block data including a Merkle hash based on the information indicating the matching score) into a blockchain transaction to create a blockchain transaction for other participants participating in the blockchain network 100 . It can be transmitted to the block chain nodes 120, 130, 140, 150, 160. The information indicating the matching score to be stored in the blockchain transaction may include a Merkle hash identifier, a group identifier, and/or an identifier of a previous group.

The management server 110 includes at least one element stored in the block chain 252 based on at least one of a predetermined time and the number of information indicating the stored matching score and at least included in the information indicating the grouped matching score. By comparing one element, the integrity of the information representing the stored matching score may be verified. When the information indicating the stored matching score is not integrity, the management server 110 may output the integrity through the output module 240 .

The management server 110, when the information indicating the matching score stored in the storage module 250 is forged and/or altered or damaged, an administrator (eg, a second user) who manages the management server 110 checks these details The integrity may be output through the output module 240 so that the user can know. The control module 210 may generate a certificate for determining the integrity of the stored block chain and transmit it to other block chain nodes 120 , 130 , 140 , 150 and 160 . The certificate may include information of information indicating the stored at least one matching score, information of information indicating the grouped matching score, and information of the stored block chain. The certificate may be used by the management server 110 to determine whether the information indicating the matching score is integrity.

The control module 210 allows the request of at least one element to the stored blockchain i) through a website and/or mobile app that provides or supports an information providing service indicating the matching score of the present invention, and/or ii ) When received from another blockchain node (120, 130, 140, 150, 160), the requested at least one element is i) output through the website and/or mobile app, and/or ii) another blockchain It can be transmitted to the nodes 120 , 130 , 140 , 150 , 160 .

Embodiments of the present invention disclosed in the present specification and drawings are merely provided for specific examples in order to easily explain the technical contents of the present invention and help the understanding of the present invention, and are not intended to limit the scope of the present invention. That is, it will be apparent to those of ordinary skill in the art to which the present invention pertains that other modifications are possible based on the technical spirit of the present invention. In addition, each of the above embodiments may be operated in combination with each other as needed. For example, all embodiments of the present invention may be implemented by the system 100 , the management server 110 , the user terminal 120 , and/or the network entities 130 , 140 , 150 , 160 , and the like in parts in combination with each other. have.

In addition, the method for controlling the system 100 , the management server 110 , the user terminal 120 , and/or the network entity 130 , 140 , 150 , 160 , etc. according to the present invention may be performed through various computer means. It may be implemented in the form of a program instruction that can be recorded on a computer-readable medium.

As such, various embodiments of the present invention may be embodied as computer readable code on a computer readable recording medium in a particular aspect. A computer readable recording medium is any data storage device capable of storing data that can be read by a computer system. Examples of computer readable recording media include read only memory (ROM), random access memory (RAM), and compact disk-read only memory (CD-ROM). ), magnetic tapes, floppy disks, optical data storage devices, and carrier waves (such as data transmission over the Internet). The computer readable recording medium may also be distributed over network-connected computer systems, so that the computer readable code is stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for achieving various embodiments of the present invention may be easily interpreted by programmers skilled in the field to which the present invention is applied.

In addition, it will be appreciated that the apparatus and method according to various embodiments of the present invention can be realized in the form of hardware, software, or a combination of hardware and software. Such software may contain, for example, a volatile or non-volatile storage device, such as a ROM, or a memory, such as, for example, RAM, a memory chip, device or integrated circuit, whether erasable or rewritable, or For example, the storage medium may be stored in an optically or magnetically recordable storage medium such as a compact disk (CD), DVD, magnetic disk or magnetic tape, and at the same time, a machine (eg, computer) readable storage medium. The method according to various embodiments of the present invention may be implemented by a computer or a portable terminal including a control unit (control module 210, 260) and a memory, and such a memory may contain instructions for implementing the embodiments of the present invention. It will be appreciated that it is an example of a machine-readable storage medium suitable for storing a program or programs including the program.

Accordingly, the present invention includes a program including code for implementing the apparatus or method described in the claims of the present specification, and a machine (computer, etc.) readable storage medium storing such a program. Further, such a program may be transmitted electronically over any medium, such as a communication signal transmitted over a wired or wireless connection, and the present invention suitably includes the equivalent thereof.

The embodiments of the present invention disclosed in the present specification and drawings are merely provided for specific examples to easily explain the technical contents of the present invention and help the understanding of the present invention, and are not intended to limit the scope of the present invention. In addition, the embodiments according to the present invention described above are merely exemplary, and it will be understood by those skilled in the art that various modifications and equivalent ranges of embodiments are possible therefrom. Accordingly, the true technical protection scope of the present invention should be defined by the following claims.

Claims (1)

A device supporting a smart advertisement providing system, comprising:
a communication module for receiving first information input by a user through the advertisement platform from a user terminal executing the advertisement platform; and
a control module for controlling to output information indicating a plurality of advertisement categories through the user terminal; including,
The first information includes the user's personal information, information indicating the user's industry type, information indicating the user's marketing purpose, and information indicating the available budget of the user,
The control module is
Obtaining first selection information of a user corresponding to a plurality of advertisement categories from the user terminal,
Based on the first selection information and the first information, information representing a plurality of recommended advertising companies is generated and characterized in that it is controlled to be output through the user terminal,
Device.

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