KR20200010146A - Method for providing virtual reality advertisement - Google Patents

Abstract

Disclosed is a method for providing a virtual reality advertisement. The method for providing advertisement by a virtual reality device comprises the steps of: obtaining information related to virtual reality content; collecting background information of a user viewing the virtual reality content; determining a type of the advertisement based on information for virtual reality content and the background information of the user; determining a position where to display the advertisement; and displaying the advertisement.

Description

METHOOD FOR PROVIDING VIRTUAL REALITY ADVERTISEMENT}

The present invention relates to a method for providing a virtual reality converged optical customer body.

Virtual Reality is a technology that allows people to have a realistic experience in a virtual world made of computers.

Meanwhile, a technology that combines virtual reality (VR) and augmented reality (AR), a technology that adds virtual information to the real world, is called mixed reality (MR). VR, AR, and MR are all common in that they are technologies that realize reality that does not exist so that people can recognize it. AR differs from the fact that virtual information is added to real reality and VR is presented in a fictional situation. MR provides a mixture of AR and VR to provide a mixture of real and virtual information on a realistic background, requiring a technology that can process large amounts of data.

HMD (Head Mount Display) is generally used for the experience of virtual reality, which is a display device mounted on the user's head for the VR experience, and serves to show the virtual world to the user's vision after blocking the user's eyes from the outside. Do it. It can be equipped with a microphone, stereo speakers and other sensors in the form of a face that faces the display in front of you.

Publication No. 10-2017-0054754, published May 18, 2017

The problem to be solved by the present invention is to provide a method for providing a virtual reality converged optical customer body.

Problems to be solved by the present invention are not limited to the above-mentioned problems, and other problems not mentioned will be clearly understood by those skilled in the art from the following description.

In accordance with another aspect of the present invention, there is provided a method of providing a virtual reality advertisement, the method comprising: obtaining information about virtual reality content (S101), collecting background information of a user viewing the virtual reality content; (S102), determining the type of the advertisement based on the information on the virtual reality content and the background information of the user (S103), determining a position to display the advertisement (S104) and displaying the advertisement. It includes a step (S105).

In addition, the step S105 may include displaying at least one screen including the advertisement (S106).

In addition, the step S105 may include displaying at least one advertisement object corresponding to the advertisement (S107).

The method may further include collecting behavior information of the user using at least one sensor (S108), wherein the operation (S103) may include determining the type of the advertisement based on the behavior information of the user ( In operation S110, the operation S104 may include determining a position in which the advertisement is to be displayed based on the behavior information of the user in operation S110.

In addition, the step (S105), the step of obtaining the user's feedback on the advertisement based on the behavior information of the user (S111) and providing additional information on the advertisement based on the feedback (S112). ) May be included.

In addition, the virtual reality device 100 may evaluate the user's preference for the event based on the biometric information of the user.

* For example, the virtual reality equipment 100 collects the biometric information of the user who is watching the advertisement object 20, and whether or not the user felt a good feeling when viewing the advertisement object 20, or the advertisement object. You can collect information about whether or not you have bothered (20), or if you have felt discomfort or anger.

In addition, the virtual reality equipment 100 has a favorable feeling (emotion) when the user looks at the advertising object 20, and the user's favorable feeling when additional information or an advertisement image is provided as the user views the advertising object 20 Gather information about (emotion) changes.

For example, the more ads that are exposed to a user, the higher the user's awareness of the target audience. However, frequent advertisements or advertisements that annoy or discomfort the user may result in feelings of discomfort, anger, or dislike. . In this case, since the advertisement may have an adverse effect, the virtual reality device 100 may collect and analyze the information on the user's preference for the provided advertisement.

In addition, the user may initially feel good about the advertisement, but if the advertisement is continuously provided, it may be boring or may interfere with the user's behavior, and in this case, a change in the likelihood may occur.

Therefore, the virtual reality apparatus 100 performs a step of changing at least one of an exposure time point, an exposure time, an exposure location, and a type of the event based on the user's attention, responsiveness, and affinity (S115). can do.

For example, when the user's preference decreases as the advertisement is repeatedly provided, the virtual reality device 100 may stop providing the advertisement for a predetermined time or provide another advertisement, and change the manner of providing the advertisement. Can be.

In addition, the virtual reality device 100 may analyze the cause when the user's crush on the advertisement is low. For example, the user's preference may vary according to the type of advertisement, the time at which the advertisement is displayed, the location and the time.

For example, in the case of an advertisement for a target that the user does not like, when the advertisement is provided at a point and location where the user does not like it, when the advertisement is excessively long, the user's likeability to the target of the advertisement may be lowered.

Therefore, the virtual reality device 100 determines the user's preference for the advertisement target itself based on the user's background information when the user's preference for the advertisement is low, and when it is determined that the advertisement target is not preferred by the user. Can be changed.

In addition, when the user's preference for the advertisement is low, the virtual reality device 100 may determine a change in the user's favorability by changing a position, a time point, etc. of the advertisement little by little according to a plurality of options. The virtual reality device 100 may change a position, a time point, and a time at which an advertisement is displayed in a direction in which a user's good feeling is increased.

In addition, the step (S108), the step of recognizing the gaze direction of the user (S113); The step S111 may include determining whether the user has viewed the advertisement (S114), and when the user does not see the advertisement for more than a preset time, the user may enter the virtual reality content. Acquiring information about the object to be observed (S115), generating a converged optical customer body combining the target object and the advertisement object (S116) and displaying the converged optical customer object (S117); Can be.

In addition, the step (S117) may further include a step (S118) to replace the fusion light customer body with the advertising object, if the user watches the fusion light customer body.

In addition, in the step S114, when the user does not watch the advertisement for a predetermined time or more, selecting one or more frames including the target object among the frames of the virtual reality content (S119) and the selected The method may further include inserting and displaying a frame including the advertisement before and after one or more frames (S120).

Other specific details of the invention are included in the detailed description and drawings.

According to the disclosed embodiment, there is an effect of effectively providing an advertisement using virtual reality.

In addition, there is an effect that can provide a customized advertisement according to the context obtained based on the virtual reality content, information about the user, interaction with the user, and has the effect of increasing the user's attention.

Effects of the present invention are not limited to the above-mentioned effects, and other effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a diagram schematically illustrating a system for arranging and displaying a virtual reality screen according to an exemplary embodiment.
2 is a flowchart illustrating a virtual reality advertisement providing method according to an exemplary embodiment.
3 is a diagram illustrating a virtual reality space according to an exemplary embodiment.
4 is a flowchart illustrating a method of displaying a virtual reality advertisement, according to an exemplary embodiment.
5 is a flowchart illustrating a method of processing user feedback according to an exemplary embodiment.
6 is a flowchart illustrating a method of displaying a converged optical customer body according to an embodiment.
7 is a flowchart illustrating a method of inserting an advertisement between frames according to an embodiment.
8 is a diagram illustrating an example of displaying a virtual reality advertisement.
9 is a diagram illustrating another example of displaying a virtual reality advertisement.
10 is a diagram illustrating an apparatus according to an exemplary embodiment.

Advantages and features of the present invention, and methods for achieving them will be apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below but may be embodied in various different forms, only the present embodiments are intended to complete the disclosure of the present invention, and those skilled in the art It is provided to fully inform the skilled person of the scope of the invention, which is defined only by the scope of the claims.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. In this specification, the singular also includes the plural unless specifically stated otherwise in the phrase. As used herein, “comprises” and / or “comprising” does not exclude the presence or addition of one or more other components in addition to the mentioned components. Like reference numerals refer to like elements throughout, and "and / or" includes each and all combinations of one or more of the mentioned components. Although "first", "second", etc. are used to describe various components, these components are of course not limited by these terms. These terms are only used to distinguish one component from another. Therefore, of course, the first component mentioned below may be the second component within the technical spirit of the present invention.

Unless otherwise defined, all terms used in the present specification (including technical and scientific terms) may be used in a sense that can be commonly understood by those skilled in the art. In addition, terms that are defined in a commonly used dictionary are not ideally or excessively interpreted unless they are specifically defined clearly.

The term "part" or "module" as used herein refers to a hardware component such as software, FPGA or ASIC, and the "part" or "module" plays certain roles. However, "part" or "module" is not meant to be limited to software or hardware. The “unit” or “module” may be configured to be in an addressable storage medium or may be configured to play one or more processors. Thus, as an example, a "part" or "module" may include components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, Procedures, subroutines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables. Functions provided within components and "parts" or "modules" may be combined into smaller numbers of components and "parts" or "modules" or into additional components and "parts" or "modules". Can be further separated.

The spatially relative terms " below ", " beneath ", " lower ", " above ", " upper " It can be used to easily describe a component and its correlation with other components. Spatially relative terms are to be understood as including terms in different directions of components in use or operation in addition to the directions shown in the figures. For example, when flipping a component shown in the drawing, a component described as "below" or "beneath" of another component may be placed "above" the other component. Can be. Thus, the exemplary term "below" can encompass both an orientation of above and below. Components may be oriented in other directions as well, so spatially relative terms may be interpreted according to orientation.

In the present specification, the computing device refers to any kind of hardware device including at least one processor, and may be understood as a meaning encompassing a software configuration operating in the hardware device according to an embodiment. For example, a computing device may be understood as including, but not limited to, a smartphone, a tablet PC, a computer, and a user client and an application running on each device.

Hereinafter, with reference to the accompanying drawings will be described an embodiment of the present invention;

Each step described herein is described as being performed by a computing device, but the subject of each step is not limited thereto, and at least some of the steps may be performed in different devices according to embodiments.

In the present specification, virtual reality is understood as a concept encompassing all of VR (Augmented Reality), AR (Augmented Reality), MR (Mixed Reality), the type is not limited.

Each step described herein is described as being performed by the virtual reality equipment, but the subject of each step is not limited thereto, and at least some of the steps may be performed in different devices according to embodiments.

Hereinafter, with reference to the accompanying drawings will be described an embodiment of the present invention;

1 is a diagram schematically illustrating a system for arranging and displaying a virtual reality screen according to an exemplary embodiment.

The components shown in FIG. 1 are shown by way of example, and the components of the system according to the disclosed embodiments are not limited thereto. In addition, components not shown in FIG. 1 may be further added to the system shown in FIG. 1, and some components shown in FIG. 1 may be omitted from the system shown in FIG. 1.

Referring to FIG. 1, a system according to the disclosed embodiment includes a virtual reality equipment 100 and a server 200.

In one embodiment, the virtual reality device 100 includes a head mount display (HMD) 110. The output device included in the virtual reality device 100 is not limited to the HMD, and various types of output devices may be used to output the virtual reality.

In one embodiment, the HMD 110 may have a built-in processing device for processing and reproducing a virtual reality image, or may be connected to an external processing device to output information received from the processing device using a display. . The external processing device may be a user terminal 120 which is a kind of computer, or may be a computer connected to the server 200. According to an embodiment, the HMD 110 may output a virtual reality image based on the information received from the server 200.

According to an exemplary embodiment, the HMD may be configured to accommodate the display of the user terminal 120 by accommodating the user terminal 120 without having a built-in processor and a display.

In one embodiment, the server 200 may be a computing device including at least one processor. According to an embodiment, the server 200 may mean a cloud server.

In an embodiment, the server 200 may be connected to a plurality of virtual reality devices and transmit content to each of the plurality of virtual reality devices.

Each virtual reality device 100 outputs a virtual reality image based on the content received from the server 200.

According to an embodiment of the present disclosure, the content output from the virtual reality device 100 may be a sports relay including a game relay.

In one embodiment, the system shown in Figure 1 is installed in the game relay stadium, the server 200 transmits the game relay information to each of the virtual reality equipment, the virtual reality equipment 100 is each of the game relay stadium It may be provided for each seat.

That is, the audience watching the game relay can watch the game relay in the virtual reality using the virtual reality equipment 100 provided in each seat.

In another embodiment, the audience may watch the game relay in the virtual reality using the virtual reality equipment 100 used personally without visiting the game relay stadium.

In another embodiment, a relay space using virtual reality is provided in an external space other than the game relay stadium, and the audience may watch the relay like the audience watching the relay at the stadium using the virtual reality equipment provided in the corresponding relay space. have.

In another embodiment, the content may be a sports relay, such as soccer, but not a game relay. In this case, according to the embodiment, the virtual reality equipment 100 is provided in each seat of the sports stadium, and the audience uses the virtual reality equipment 100 to supplement the field image, the sports relay image, and the sports information of the actual stadium. Etc. can be watched through virtual reality.

In addition, virtual reality equipment is provided in the relay space outside the stadium where the actual sports game is held, and the audience can watch the broadcast together with the audience watching the relay at the stadium site using the virtual reality equipment in the corresponding space. Can be. In an embodiment, the audience in the stadium or the audience in the external relay space may select each seat of the stadium and watch a real-time image photographed at the seat through virtual reality.

Therefore, the audience can feel the realism without visiting the stadium, and when the stadium is visited, the viewer can experience the view of various seats, thereby increasing the satisfaction of viewing.

Hereinafter, for convenience of description, a method of providing a virtual reality advertisement using the virtual reality equipment 100 will be described. However, the scope of the embodiments disclosed below is not limited thereto.

2 is a flowchart illustrating a virtual reality advertisement providing method according to an exemplary embodiment.

In operation S101, the virtual reality equipment 100 obtains information about virtual reality content.

In one embodiment, the virtual reality content includes a virtual reality space, one or more screens displayed in the virtual reality space, and content displayed on each screen, a specific example of the virtual reality content will be described later with reference to FIG. 3.

In step S102, the virtual reality equipment 100 collects the background information of the user viewing the virtual reality content.

In one embodiment, the background information of the user may include all types of pre-formed data that can be collected about the user, such as the user's hobbies, propensity, age, occupation, gender, VR content viewing information and feedback information, This is not restrictive.

In operation S103, the virtual reality device 100 determines the type of the advertisement based on the information about the virtual reality content and the background information of the user.

For example, the virtual reality device 100 may select a customized advertisement according to the taste of the user. For example, an advertisement may be selected for a product that a user frequently purchases.

In addition, the virtual reality device 100 may display an advertisement including a user's favorite character among the characters of the virtual reality content, for example, in consideration of the contents of the virtual reality content, among the products displayed in the virtual reality content. It may also display advertisements containing products that the user prefers.

In step S104, the virtual reality equipment 100 determines the position to display the advertisement.

For example, the virtual reality device 100 may display an advertisement at one point of the virtual reality space 300 shown in FIG. 3, but is not limited thereto.

In step S105, the virtual reality equipment 100 displays the advertisement.

In one embodiment, the displayed advertisement may be displayed for a preset time, and the displayed time and form may be adjusted according to the interaction with the user.

3 is a diagram illustrating a virtual reality space according to an exemplary embodiment.

Referring to FIG. 3, the virtual reality space 300 and the user 10 viewing the virtual reality space 300 are illustrated. The shape of the virtual reality space 300 is not limited to that shown in FIG. 3, but this is shown as an example for description.

Referring to FIG. 3, one or more regions 310, 320, and 330 for displaying content are illustrated in the virtual reality space 300. Each area may be divided into a main screen 310 and a sub screen 320 and 330, but is not limited thereto. The main screen 310 may be a screen positioned in front of the gaze of the user 10. The sub screens 320 and 330 may be screens positioned at the left and right sides of the user's eyes, and according to an exemplary embodiment, the sub screens may be screens positioned at the ceiling 340 or the floor.

In one embodiment, the main screen 310 may be a relay screen (or an observer screen) provided by a broadcaster, the sub screen 320 may be an information providing screen, and the sub screen 330 may be a customized screen for each user (for example, , A user's favorite video of a player or team) may be displayed, but is not limited thereto.

While watching the main screen 310, the user 10 may view the sub-screens 320 and 330 through eye movements. According to an embodiment of the present disclosure, when the user's gaze changes by more than a preset angle to look at a specific sub screen (eg, 320), the sub screen 320 may be changed to the main screen. In this case, the image displayed on the sub screen 320 may move to the position of the main screen 310, and the image displayed on the main screen 310 may move to the position of the sub screen 320.

According to an embodiment, the number of areas where content is displayed in the virtual space 300 may be determined automatically by a user's selection. For example, the number of areas where content is displayed in the virtual space 300 is set to three, but when a user requests to add a specific image, the image is added, and the added image is added horizontally or vertically. Can be. For example, the added image may be displayed on the left side of the sub image 320 or may be displayed on the top or ceiling of the main image 310.

The virtual reality device 100 may obtain a screen from the content as many as the determined area, and display the obtained screen in each area.

In an embodiment, not only the virtual reality space 300 but also the virtual appearance of the virtual reality device 100, that is, the inside of the stadium, may be displayed through the virtual reality device 100. In an embodiment, the virtual reality device 100 may capture a surrounding image using a camera device (depending on an embodiment, a 360 degree image may be captured using a 360 degree camera), and display the captured image. have.

That is, the virtual reality device 100 may display not only the virtual reality space 300 including the game image, but also the surrounding image of the virtual reality device 100 as a 360 degree image. Accordingly, the user 10 may experience an experience of watching an image in which reality (stadium) and virtual (game relay) are mixed.

In one embodiment, the virtual reality equipment 100 may display the virtual reality space 300 and the surrounding image by mixing or overlapping, displaying the sections separately, or displaying the sections alternately according to a situation. The method is not limited.

According to an embodiment of the present disclosure, the actual surrounding image may be photographed and displayed in the margin between the screen and the region where the screen is not displayed.

According to an embodiment of the present disclosure, when the gaze of the user 10 moves more than a predetermined angle, an actual surrounding image may be displayed within the gaze of the user, and a virtual space may be displayed outside the gaze of the user. Similarly, when the gaze of the user 10 moves again by a predetermined angle or more, the virtual space may be displayed within the gaze of the user, and the actual surrounding image may be displayed outside the gaze of the user.

In the present embodiment, the image may actually be displayed outside the user's line of sight, but displaying the image outside the line of sight of the user may be unnecessary or impossible due to limitations of the display. When the gaze is turned in the corresponding direction, the concept may be rendered or loaded to display the corresponding image.

In one embodiment, as the gaze of the user 10 moves, an upper limit may be set to a speed at which the gaze of the user recognized by the virtual reality device 100 moves. That is, when the gaze of the user 10 moves at a speed higher than or equal to a preset upper limit speed, the speed at which the gaze of the user recognized by the virtual reality device 100 does not follow this, the user 10 may be virtual reality. The apparatus 100 may watch an image outside the line of sight recognized by the apparatus 100. That is, the user 10 may watch the actual surrounding image displayed outside of the gaze until the movement of the gaze follows the movement of the gaze. Therefore, the user 10 may check the actual surrounding image by quickly moving the line of sight over a preset upper limit speed.

For example, the user 10 may need to check the state of the audience sitting next to the virtual space, or may need to check the mobile phone or food in his hand. In this case, the user 10 may move quickly over the preset upper limit speed in the corresponding direction, so that the user may check the actual surrounding image for a time before the gaze moves to the position of the actual gaze.

For example, when the user wants to eat the popcorn on the right side, the user may check the position of the popcorn included in the actual surrounding image by quickly moving the gaze in the corresponding direction. The user may eat popcorn for a time when the gaze follows the actual gaze (for example, several seconds), and as the gaze automatically recovers, the user may naturally watch the relay through the virtual space.

In another embodiment, the virtual reality device 100 may recognize the surrounding situation and control the display of the virtual space or the actual surrounding image.

For example, the virtual reality device 100 may display an actual surrounding image in a corresponding direction when a sound of a friend sitting near the user 10 calling the user 10 is detected.

Similarly, the virtual reality device 100 detects that the user 10 extends his hand in a specific direction when another user or object approaches the user 10 and the user 10 is in danger of colliding with an external object. In such a case, the virtual reality device 100 may display the actual surrounding image in the direction in which the corresponding object or motion is recognized.

In one embodiment, the virtual reality device 100 may display the advertisement object 20 at a point where the screen is not displayed in the virtual reality space 300. In another embodiment, the advertisement object 20 may be displayed overlapping with the screen or may be displayed in a space ahead of the screen in the virtual reality space 300.

In addition, the virtual reality device 100 may display an advertisement image on at least one of the screens 310 to 330 displayed in the virtual reality space 300.

In one embodiment, the virtual reality device 100 may display the advertisement image or the advertisement object 20 in the eye direction of the user 10. In this case, as the user 10 observes the advertisement object 20 for a predetermined time or selects the advertisement object 20, the user may interact with the advertisement object 20, such as selecting the advertisement object 20. 10) may disappear from the line of sight, but is not limited thereto.

The advertisement object 20 may be configured in the shape of an advertisement target item, or may be configured in various shapes such as a banner, a sticker, and a screen displaying an image.

4 is a flowchart illustrating a method of displaying a virtual reality advertisement, according to an exemplary embodiment.

Referring to FIG. 4, in the above-described step (S105), the virtual reality equipment 100 may perform the step (S106) of displaying at least one screen including the advertisement.

For example, a screen including an advertisement may be displayed on at least one of the screens 310 to 330 included in the virtual reality space 300 illustrated in FIG. 3, and the screens 310 to 330 may not be displayed. A screen including an advertisement may be displayed in the empty space.

In addition, in the above-described step (S105), the virtual reality equipment 100 may perform the step (S107) of displaying at least one advertising object corresponding to the advertisement.

For example, as shown in FIG. 3, the virtual reality equipment 100 may display at least one advertisement object 20 in the virtual reality space 300.

In operation S108, the virtual reality equipment 100 may collect behavior information of the user using at least one sensor.

In one embodiment, the behavior information of the user may include information about the movement of the user, which is collected using at least one sensor. For example, information about the movement of the user's body (hands, feet, head, etc.), the user's posture, the user's gaze movement, and the like may be collected as the user's behavior information.

In addition, in the above-described step (S103), the virtual reality equipment 100 may perform the step (S109) of determining the type of the advertisement based on the behavior information of the user.

For example, in addition to the background information of the user or independent of the background information, the virtual reality device 100 may determine the type of advertisement using the user's behavior information. In addition, the virtual reality device 100 may determine the type of advertisement using the user's behavior information and information about the virtual reality content.

For example, the virtual reality device 100 may display an advertisement related to a drink or an exercise device when the user's movement is heavy by using the user's behavior information. In addition, the virtual reality device 100 may display an advertisement related to a target object that the user watches in the virtual reality content using the user's behavior information and the information about the virtual reality content. Similarly, the virtual reality device 100 determines the target object that the user watches within the virtual reality content, and determines the target object corresponding to the product that the user prefers based on the user's background information, and related to the determined target object. It can display an advertisement.

In addition, in the above-described step (S104), the virtual reality equipment 100 may perform a step (S110) to determine the position to display the advertisement based on the behavior information of the user.

For example, the virtual reality device 100 may display an advertisement in a user's gaze direction, and a position away from the user's gaze direction by a predetermined distance or angle so as not to interfere with the user's viewing of virtual reality content. Or may display an advertisement outside the user's field of view.

5 is a flowchart illustrating a method of processing user feedback according to an exemplary embodiment.

Referring to FIG. 5, in the above-described step (S105), the virtual reality equipment 100 performs the step (S111) of obtaining the user's feedback on the advertisement based on the behavior information of the user.

In one embodiment, the user's feedback includes all sorts of information about the user's response to the advertisement, including whether the user viewed the advertisement, the time and number of times the user viewed the advertisement, and the user viewing the advertisement. Information on actions taken, whether the user selected a link according to the advertisement, whether the user performed a purchase according to the advertisement, and the like may be included, but is not limited thereto.

In addition, the virtual reality equipment 100 performs step S112 of providing additional information on the advertisement based on the feedback.

For example, the virtual reality device 100 may provide additional information about an advertisement when the user looks at the advertisement for a preset time or performs an input for selecting the advertisement. The additional information about the advertisement may include link information associated with the advertisement, a page for purchasing the article corresponding to the advertisement, detailed information about the article corresponding to the advertisement, and the like. When the user views or selects the included advertisement object 20 for a predetermined time or more, the advertisement image may be displayed on at least one of the screens 310 to 330 displayed in the virtual reality space 300.

6 is a flowchart illustrating a method of displaying a converged optical customer body according to an embodiment.

Referring to FIG. 6, in the above-described step S108, the virtual reality device 100 may perform the step S113 of recognizing the gaze direction of the user.

In an embodiment, the virtual reality device 100 may photograph the eyeball of the user or include at least one sensor facing the eyeball direction of the user, and recognize the eyeball movement of the user using the sensor. According to an embodiment, the virtual reality device 100 may recognize a focal length and a direction of a user.

The virtual reality device 100 may recognize the user's gaze direction by using the same, and may obtain information about a direction that the user views in the virtual reality space 300.

In addition, in the above-described step (S111), the virtual reality equipment 100 may perform a step (S114) to determine whether the user has seen the advertisement.

The virtual reality device 100 may determine whether the user views the advertisement object 20 or the advertisement image based on the user's gaze direction. In one embodiment, the virtual reality equipment 100 may determine that the user has seen the advertisement object 20 by looking at the advertisement object 20 for a predetermined time or more, and the user may move to the advertisement object 20 even for a while. By moving the line of sight, it may be determined that the advertisement object 20 has been viewed.

In addition, when the user does not watch the advertisement for more than a predetermined time, the virtual reality equipment 100 may perform the step of obtaining information about the target object that the user watches in the virtual reality content (S115). have.

For example, when the user does not see the advertisement object 20, the user may not be interested in the advertisement object 20 or may not recognize the advertisement object 20 by focusing on the virtual reality content. In this case, the virtual reality device 100 may determine what a target object the user focuses on in the virtual reality content.

Referring to FIG. 8, an example in which the user 10 looks at the target object 30 included in the screen 310 is illustrated.

In addition, the virtual reality equipment 100 may perform the step (S116) of generating a converged optical customer body combining the target object and the advertisement object.

For example, when the user does not look at the advertisement object 20 while watching the target object 30 displayed on the screen 310, the virtual reality equipment 100 may include the target object 35 and the advertisement object 20. It can generate a combined optical customer body 40 combined with.

In addition, the virtual reality equipment 100 may perform the step of displaying the fusion light customer body 40 (S117).

In addition, the virtual reality equipment 100 may display the converged optical customer body 40 to be located on one side of the user's gaze, and the user's gaze when the user faces the opposite direction of the converged optical customer body 40. To move along the direction, and if the user faces the direction of the fusion optical customer 40 as it is, or to move in the opposite direction of the user's eye direction to allow the user to easily recognize the fusion optical customer 40 Can be.

In addition, the virtual reality equipment 100 causes the converged optical customer body 40 to blink, the fused optical customer body 40 is shaken, or the size of the fused optical customer body 40 is enlarged and reduced to allow the user to converge the optical customer body 40. 40 can be recognized.

In an embodiment, when the advertisement object 20 has the shape of a product corresponding to the advertisement, the advertisement object 20 may perform the same operation as using the corresponding product. For example, when the advertising object 20 is in the shape of a beverage bottle, the lid of the beverage bottle displayed as the advertising object 20 is opened, and the bottle can be tilted to operate to pour out the beverage.

In addition, in the above-described step (S117), when the user observes the fusion light customer body, the virtual reality equipment 100 may perform the step (S118) to replace the fusion light customer body with the advertisement object and display it. have.

For example, the user 10 may recognize the advertisement object 20 due to the target object 35 displayed on the fusion optical customer 40. Accordingly, as shown in FIG. 9, when the user 10 looks at the fusion light customer body 40, the advertisement object 20 instead of the fusion light customer body 40 in order to reduce the discomfort of the user 10 and increase the advertisement effect. Only can be displayed.

According to an embodiment, when the user looks at the fusion light customer body 40, the fusion light customer body 40 is displayed by being replaced by the advertisement object 20, and the advertisement object is displayed on the target object 30 displayed on the screen 310. 20 may be combined and displayed. In this case, when the user 10 looks at the advertisement object 20 displayed on the screen 310 for a predetermined time or more, the advertisement object 20 may be removed from the screen 310.

7 is a flowchart illustrating a method of inserting an advertisement between frames according to an embodiment.

Referring to FIG. 7, in the above-described step S114, when the user does not view the advertisement for more than a predetermined time, the virtual reality equipment 100 includes the target object among the frames of the virtual reality content. The step S119 of selecting the above frames may be performed.

In addition, the virtual reality device 100 may perform a step (S120) of inserting and displaying a frame including the advertisement before and after the selected one or more frames. In this case, since the advertisement is displayed only for a short time between each frame, the user 10 may not recognize the advertisement, but the advertisement may be engraved in the unconsciousness of the user 10.

10 is a block diagram of an apparatus according to an embodiment.

The processor 102 may include a connection passage (eg, a bus, etc.) that transmits and receives signals with one or more cores (not shown) and graphics processing unit (not shown) and / or other components. .

The processor 102 according to one embodiment executes one or more instructions stored in the memory 104 to perform the method described in connection with FIGS. 1-9.

For example, the processor 102 obtains information about the virtual reality content by executing one or more instructions stored in a memory, collects background information of the user who views the virtual reality content, and obtains information about the virtual reality content. And determine the type of the advertisement based on the background information of the user, determine a position to display the advertisement, and display the advertisement.

Meanwhile, the processor 102 may include random access memory (RAM) and read-only memory (ROM) for temporarily and / or permanently storing a signal (or data) processed in the processor 102. , Not shown) may be further included. In addition, the processor 102 may be implemented in the form of a system on chip (SoC) including at least one of a graphic processor, a RAM, and a ROM.

The memory 104 may store programs (one or more instructions) for processing and controlling the processor 102. Programs stored in the memory 104 may be divided into a plurality of modules according to functions.

The steps of a method or algorithm described in connection with an embodiment of the present invention may be implemented directly in hardware, in a software module executed by hardware, or by a combination thereof. Software modules may include random access memory (RAM), read only memory (ROM), erasable programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash memory, hard disk, removable disk, CD-ROM, or It may reside in any form of computer readable recording medium well known in the art.

The components of the present invention may be implemented in a program (or an application) and stored in a medium to be executed in combination with a computer which is hardware. The components of the present invention may be implemented in software programming or software elements, and similarly, embodiments include C, C ++, including various algorithms implemented in combinations of data structures, processes, routines, or other programming constructs. It may be implemented in a programming or scripting language such as Java, assembler, or the like. Functional aspects may be implemented in algorithms running on one or more processors.

In the above, embodiments of the present invention have been described with reference to the accompanying drawings, but those skilled in the art to which the present invention pertains may realize the present invention in other specific forms without changing the technical spirit or essential features thereof. I can understand that. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive.

100: virtual reality equipment
110: HMD
120: user terminal
200: server

Claims (1)

In the way that the virtual reality equipment provides an advertisement,
Displaying a plurality of screens for displaying virtual reality content and advertisements;
Determining a first screen of the plurality of screens as a main screen and determining a second screen as a sub screen;
Acquiring information about the virtual reality content (S101);
Collecting background information of a user viewing the virtual reality content (S102);
Determining a type of the advertisement based on the information on the virtual reality content and the background information of the user (S103);
Determining a position to display the advertisement (S104);
Displaying the advertisement (S105); And
Collecting behavior information of the user using at least one sensor (S108); Including,
The step (S103),
Determining a type of the advertisement based on the behavior information of the user (S109); Including,
The step (S104),
Determining a position at which to display the advertisement based on the behavior information of the user (S110); Including,
The step (S105),
Displaying at least one advertisement object corresponding to the advertisement (S107);
Obtaining feedback of the user with respect to the advertisement based on the behavior information of the user (S111); And
Providing additional information on the advertisement based on the feedback (S112); Including,
The step (S108),
Recognizing a gaze direction of the user (S113); Including,
The step (S111),
Determining whether the user has viewed the advertisement (S114);
When the user does not watch the advertisement for a preset time, acquiring information about a target object that the user watches in the virtual reality content (S115);
Generating a converged optical customer body combining the target object and the advertisement object (S116); And
Displaying the fused optical customer (S117); More,
Displaying the fusion optical customer (S117),
Moving the convergent optical customer body in the direction of the user's eye when the direction of the user's gaze is directed toward the opposite direction of the converged optical customer body;
Moving the converged optical customer body in a direction opposite to the user's gaze when the direction of the user's eyes is directed in the direction of the converged optical customer body; And
Shaking the display of the fusion optical customer; Including,
Determining a first screen of the plurality of screens as a main screen, and determining a second screen as a sub screen,
Determining a screen located in front of the user's gaze as a main screen;
And changing the second screen to a main screen when the gaze of the user is changed from the first screen to the second screen.
The method of providing the advertisement,
Photographing the surrounding image of the user;
Displaying the surrounding image of the user in an area excluding the plurality of screens; Including,
The method of providing the advertisement,
Determining the movement of the gaze of the user; And
And displaying the surrounding image in an area corresponding to the moved line of sight of the user when the gaze of the user moves more than a predetermined angle, and displaying a virtual space in an area other than the area in which the surrounding image is displayed. ,
The method of providing the advertisement,
Determining the eye movement speed of the user; And
And displaying the surrounding image when the eye movement speed of the user is greater than or equal to a preset upper limit speed.
The method of providing the advertisement,
Displaying the surrounding image when the user is in danger of colliding with an external object; And
And displaying the surrounding image when the user is detected to extend his or her hand in a specific direction.
The background information of the user includes the user's hobbies, dispositions, age, occupation, gender, virtual reality content viewing information and feedback information,
The user's behavior information includes information about a user's hand, foot, head movement, user's posture, and user's eye movement.
Feedback of the user may include whether the user viewed the advertisement, the time and number of times the user viewed the advertisement, the action taken by the user by viewing the advertisement, whether the user selected a link according to the advertisement, and the user Contains information about whether a purchase was made in accordance with
If the user looks at the converged optical customer body, replacing and displaying the fused optical customer body with the advertisement object (S118); More,
The step (S109),
And displaying an advertisement related to an exercise device when the movement of the user is greater than or equal to a preset range.
The step (S112),
Providing additional information about the advertisement when the user views the advertisement for a preset time; And
When the user performs an input for selecting an advertisement, providing additional information about the advertisement;
The additional information on the advertisement, the virtual reality converged optical customer service providing method, the link information associated with the advertisement, the page for purchasing the item corresponding to the advertisement, the detailed information on the item corresponding to the advertisement.

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