KR20180013712A - Vr image advertising system and vr advertisemnet producing system - Google Patents

Abstract

The present invention relates to a VR image advertisement system. The VR image advertisement system includes a content receiving part for receiving VR image content, and a content morphing part for forming composite VR content formed by morphing advertisement content in the specific morphing area of the VR image content, and a content output control part for selectively outputting a part of the composite VR content according to a visual range to a specific image device. The morphing region is set to a specific object included in the VR image content. The advertisement content is displayed on the composite VR content through the specific object. It is possible to improve an advertisement effect.

Description

[0001] VR IMAGE ADVERTISING SYSTEM AND VR ADVERTISEMNET PRODUCING SYSTEM [0002]

The present invention relates to a method of providing synthesized VR content morphing advertisement contents to VR image contents.

As the market for smart devices such as smart TVs and smart phones is getting bigger, the advertising system that uses them is gradually expanding. During the playback of the media file, an advertisement image or a moving image is output, and all the objects in the video are also targeted for advertisement.

In recent years, due to the change of the user's field of view, the area to be output is changed according to the change of the visual field, so that a VR image with an enhanced sense of reality has been developed and provides various interests to the users. However, since the advertisement image is also output in a state in which a part of the VR image is hidden in the VR image, there is a problem that it is difficult for the user to continuously expose the advertisement by providing inconvenience to the viewing of the image.

The present invention has been made to solve the above-mentioned problems and other problems, and it is an object of the present invention to provide a VR image advertisement system which does not output a VR image and can improve an advertisement effect.

The present invention also provides a VR advertisement production system for synthesizing advertisement contents to VR image contents so as not to interfere with reproduction of VR images while VR images are provided.

In addition, since the user can measure the gaze that the user is watching, the advertisement content can be efficiently exposed without interfering with the appreciation of the original VR image by morphing an independent advertisement image around the user's gaze.

According to an aspect of the present invention, there is provided a VR image advertisement system including a content receiving unit for receiving VR image content, a morphing unit for morphing advertisement contents in a specific morphing area of the VR image content, And a content output control unit for selectively outputting a part of the synthesized VR content according to a view range to a specific morphing unit and forming a synthesized VR content and outputting the advertisement image content by tracking a user's gaze, The morphing region is set to a specific object included in the VR image content, and the advertisement content is displayed on the synthesized VR content through the specific object.

In one embodiment, the advertisement content includes information for outputting an additional page, and when the advertisement content is selected while the composite VR image content is being output, the additional page is output So that a specific video device can be controlled.

In one embodiment, the information may correspond to execution information of a specific application and / or URL information for accessing a specific server.

In one embodiment, when the composite VR image content is shared with an external device or a server, the advertisement content may be shared.

In one embodiment, the morphing region is set to an additional object synthesized with the VR image content, and the output state of the additional object may be changed by a control command for adjusting an output visual field range of the VR image content .

In one embodiment, even if an area of a certain field of view of the synthesized VR content is selectively output, the specific additional object may be displayed in an output area of the synthesized VR content output by the specific video output device.

In one embodiment, the composite VR image content includes a specific field of view range, and each of the output regions included in the different field of view range may include the morphing region.

According to an aspect of the present invention, there is provided a VR advertisement production system including a content output unit for outputting VR image content having a specific field of view, A morphing region setting unit for setting a morphing region on the VR image content, and a content morphing unit for modifying the advertisement content to correspond to the morphing region and morphing the morphing region to form synthesized VR content synthesized with the VR image content do.

In one embodiment, the morphing region setting unit provides at least one region of the VR image content as a recommended morphing region based on the advertisement content provided from the advertisement content providing unit.

In one embodiment, the morphing region setting unit may combine an additional object including a morphing region into one region of the VR image content.

In one embodiment, the morphing region setting unit may set an output path of the additional object on the VR image content based on a user's control command.

In one embodiment, the morphing region setting unit may set an output state of the additional object to be synchronized with an output state of a target object included in the VR image content, based on a user's control command.

In one embodiment, the content morphing unit may add an advertisement icon for outputting information related to the advertisement content to the morphing area by selection.

According to the present invention, since the advertisement contents are morphed into the morphing area corresponding to one object constituting the VR image contents, the advertisement contents are subjected to the control command for controlling the output of the VR image contents. Therefore, by the control command generated by the user's interaction And forms a sense of unity with the VR image contents.

In addition, since the advertisement contents are output by morphing the advertisement contents to the additional objects according to the sight line of the user, it is possible to improve the degree of exposure of the advertisement without obstructing the appreciation of the VR contents by the user during the outputting of the VR image contents.

Meanwhile, a morphing area can be set in one area of the provided VR image content, and the advertisement content can be synthesized, so that it is possible to provide the synthesized VR image content in which the advertisement content is morph in a desired area.

1 is a block diagram illustrating components of a VR image advertisement system according to an exemplary embodiment of the present invention.
2a-2d illustrate a control method of forming composite VR content according to various embodiments.
3A is a conceptual diagram for explaining a control method of morphing advertisement contents to additional objects according to another embodiment of the present invention.
FIG. 3B is a conceptual diagram for explaining the control method of FIG. 3A.
4A to 4C illustrate a method of controlling synthesized VR content including advertisement contents according to an embodiment of the present invention.
5A to 5C are diagrams for explaining a VR advertisement production system for producing synthesized VR image contents.
6A to 6C are conceptual diagrams for explaining a control method of morphing advertisement contents using additional objects.
7A and 7B are conceptual diagrams for explaining a video output device for outputting synthesized VR image contents.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like or similar elements are denoted by the same or similar reference numerals, and redundant description thereof will be omitted. The suffix "module" and " part "for the components used in the following description are given or mixed in consideration of ease of specification, and do not have their own meaning or role. In the following description of the embodiments of the present invention, a detailed description of related arts will be omitted when it is determined that the gist of the embodiments disclosed herein may be blurred. It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. , ≪ / RTI > equivalents, and alternatives.

1 is a block diagram illustrating components of a VR image advertisement system according to an exemplary embodiment of the present invention.

The VR image advertisement system 100 includes a content receiving unit 110, a content morphing unit 120, and a content output control unit 130. The content receiving unit 110 receives the VR image content from the VR image content providing unit 220. The VR image content providing unit 220 may include various sources. For example, a specific server that provides a source of VR image content, a camera that captures VR image content, and the like.

The VR image content corresponds to image data photographed in a specific field of view range. The VR image content may be output through a specific video output device, and may correspond to a moving image file that changes according to a stopped image and a time. Here, the specific video output device corresponds to an HMD (head mounted display), a mobile terminal including a display unit, and a video display device that outputs time data of a TV, a PC, and the like.

For example, when the VR image content is output on a display unit of a video display device connected to a specific server, the display unit may display an icon for controlling an output view range. An image corresponding to a specific output field of view within a specific field of view constituting the VR image content is output through the image output device. Accordingly, when the view range and the direction are changed by the icon, the display unit displays the remaining area of the VR image content according to the different output view range.

However, the control command for changing the output visual field range is not limited to the selection of the icon displayed on the display unit. The control command may be set differently depending on the type of the video display device that outputs the VR image content.

The content morphing unit 120 receives advertisement contents from a specific advertisement content provider 210. Here, the advertisement content providing unit 210 may correspond to an advertiser who wants to synthesize advertisement contents in the VR image content. The advertisement contents may correspond to images, moving pictures, and the like. There is no limitation on the type of the VR image content for forming the morphing region.

The content morphing unit 120 morphs the provided advertisement contents to the VR image contents. The VR image content may include at least one morphing region. The morphing region may correspond to an object included in the VR image content. The object may correspond to a specific region distinguished from other regions by the user. For example, the object may correspond to a building image, a road image, a human image, and the like, and may be designated and changed according to the setting of the user.

Meanwhile, the morphing region may be synthesized as an additional region on the VR image content. And may be controlled by a control command for changing the output visual field range. This will be described in detail with reference to Figs. 3A and 3B.

The content morphing unit forms a composite VR content such that the advertisement content is output through an object to the VR image content. The content morphing unit may provide the synthesized VR content to the advertisement content providing unit.

The synthesized VR contents including the advertisement contents are output by the video output device 230. There is no limitation on the type of the video output device 230. And the advertisement content is output by outputting the synthesized VR content. The output control unit selectively outputs a partial area of the composite VR contents based on a specific control command. Further, the partial area, that is, the output visual range is changed based on the specific control command. The advertisement content morphed in the synthesized VR content is output by the video display device 230 when a morphing area set with the object is included in the output visual field range. Also, when the output view area is changed in the control command, the output position, size, and shape of the morphing object are deformed, and the output position, size, and shape of the object are changed, The output position, the size and the shape of the output shaft are changed. That is, the advertisement content is displayed so as to be seen as being integrated with the specific object.

According to the present invention, a VR image content formed to have a specific viewing angle surrounding the user is output a partial view range by a control command for changing the view, composites the advertisement contents with the object included therein, The advertisement contents are output in the same manner.

Accordingly, since the advertisement contents can be provided as a part of the VR image contents to the viewer, it may not cover a part of the output area of the VR image contents by the advertisement contents, Can be performed.

2a-2d illustrate a control method of forming composite VR content according to various embodiments.

FIG. 2A is a flowchart illustrating a method of controlling a VR image advertisement system according to an exemplary embodiment of the present invention, and FIG. 2B is a conceptual diagram illustrating a control method of FIG. 2A.

2A and 2B, the VR image content is received from the VR image content providing unit 220 (S111). The specific object included in the VR image content is set as a morphing area (S121). The morphing region may include one object included in the VR image content and distinguished from the remaining region, or one region of the object may be a morphing region.

FIG. 2B shows the VR image contents output by the specific image display device 230. FIG. The image display device 230 outputs a first image area 510a corresponding to a first field of view of the VR image contents. Also, a first control image 501 for changing the first image area 510a to an image area corresponding to another field of view may be output according to the type of the image display device 230.

A specific object included in the VR image content is set as a morphing area 511 (S121). The specific object is an area distinguished from the remaining area, and there is no limitation such as a building, person, road, river, etc. included in the VR image contents. Alternatively, the morphing region may include a plurality of objects, or may be configured to include a plurality of regions of a plurality of objects.

One area of the VR image content corresponding to the morphing area 511 need not be included in the entire view range.

The synthesized VR content is generated by morphing the advertisement content 512 in the morphing area (S122). When the advertisement content 512 is morphed in the morphing area, the advertisement content 512 is displayed by the object. The advertisement content 512 is synthesized as a part of the object, and is output in conjunction with the output state of the object.

For example, when the first image area 510a of the first field of view is outputted to the image display device 230, the object (building image) corresponding to the morphing area 511 is displayed on the image display device 230 ), And only a part thereof is displayed in a shape positioned from the front side to the right side. Accordingly, a part of the area of the advertisement contents 512 is outputted from the front side to the right side.

When the first visual field range is changed to the second visual field range based on a control command for changing the output visual field direction (selection of the first control image 501 according to FIGS. 2A and 2B) The second image area 510b corresponding to the second field of view is output. In the second image area 510b, the object (building image) is output in a form located in front, and the entire area is output. Accordingly, the entire contents of the advertisement contents 512 are formed in a forward direction.

That is, the advertisement content output through the object is transformed in conjunction with the output of the object based on a control command for changing an output visual field range. Therefore, it is possible to provide the synthesized VR content in which the advertisement contents are synthesized so as to form a sense of unity with the VR image contents.

2C is a conceptual diagram for explaining a control method of morphing advertisement contents in different morphing regions by changing the output visual range.

A plurality of morphing regions may be set in the VR image content. The plurality of morphing regions may be set within different output viewing ranges of the VR image content, but are not limited thereto.

Referring to FIG. 2C, a first morphing region 522 is formed in a first image region 520a corresponding to a first field of view of the VR image content, and a second image region 520b A second morphing region 522 is formed. The objects corresponding to the first and second morphing regions 520a and 520b may correspond to different kinds. For example, the first morphing region 520a may be set on the road in the first image region 520a, and the second morphing region 520b may be set on the building in the second image region 520b. have.

Substantially the same advertisement content may be morphed into the first and second morphing regions 520a and 520b, respectively. However, since the first and second morphing regions 520a and 520b corresponding to different objects have different sizes and shapes, the first and second morphing regions 520a and 520b may have the same shape, Are deformed into different shapes and sizes.

The second morphing region 520a may include a first morphed region 520a corresponding to the first field of view including the morphed advertisement content 522, When the video area 520a is output, the advertisement content 522 applied to the second morphing area 521b is output. The first morphing region 521a is not included in the second video region 520a and the second morphing region 521b is not included in the first video region 520a The first and second morphing regions 521a and 521b may be included in both the first and second image regions 520a and 520b. In this case, the content output unit 130 may control the advertisement content 522 to be output to only one of the first and second morphing regions 251a and 251b.

According to the present embodiment, since advertisement contents are output to a plurality of morphing regions when another region is outputted by the control command, it is possible to control the VR image contents to be exposed during the output of the VR image contents.

Referring to FIG. 2D, a control method of morphing advertisement contents to moving objects according to time will be described.

The content morphing unit 120 may form a morphing region 531 on an object moving according to time and synthesize the advertisement content 532 in the morphing region 531. [ However, the object may be set as the morphing area 531 in an image of the VR image content whose output size of the moving object is greater than or equal to a predetermined size.

The morphing area 531 may be set in an object (product) related to the advertisement content 531. [ For example, the object on which the morphing area 531 is formed may correspond to clothes, a carrying bag, a shoes, and various carrying items, And may be a logo or the like attached thereto.

According to this embodiment, the advertisement content is output when the object to which the advertisement content is applied is recognizable by the user in the image. In particular, in the case of advertisement contents of an advertisement related to an object, it is possible to expose the advertisement contents in a more realistic manner by using an advertisement image formed in an actual product.

FIG. 3A is a conceptual diagram for explaining a control method of morphing advertisement contents to additional objects according to another embodiment of the present invention, and FIG. 3B is a conceptual diagram for explaining the control method of FIG. 3A.

Referring to FIGS. 3A and 3B, the VR image content is received (S111), and a specific object included in the VR image content is added (S123). The additional object 541 may be a graphic image not included in the VR image content.

If the VR image content is composed of a plurality of images that change with time, the additional object 541 may also be composed of a plurality of images that change with time. The additional object 541 is displayed to cover one area of the VR image content, and the one area may be changed according to the passage of time.

A morphing region is formed in the specific object. The morphing region may be formed in one region of the specific object.

The content morphing unit 120 may set a movement path of the additional object 541 including the morphing region (S124). The additional object 541 may be fixedly output to a specific area of the VR image content, but is not limited thereto. The additional object 541 may be set to be included in an image area displayed on the image display device 230 according to the field of view.

The content morphing unit 120 generates the synthesized VR image content by morphing the advertisement content in a morphing region of the additional object 541 where the output position is set (S122).

3B, a first image area 540a corresponding to a first field of view of the synthesized VR image content is output, and the first image area 540a is an additional object including the advertisement content 542 (541). For example, the additional object 541 may be a flying object flying in the sky, but is not limited thereto.

The first field-of-view range is changed to the second field-of-view range based on the control command, and the corresponding second video area 540d is output. The additional object 541 including the advertisement content 542 by the control command gradually changes the output position according to the movement of the field of view.

However, after a certain time, the additional object 541 is displayed at a specific position in the second video area 540d. That is, the additional object 541 moves based on the control command to improve the sense of unity with the VR image content. However, since the additional object 541 is set to be output to a part of the image area corresponding to the current output visual field range, the additional object 541 can be continuously exposed to improve the advertisement effect.

The advertisement contents according to the present invention include advertisement information together with time data. The advertisement information may include connection information of an advertisement page provided when the advertisement content is selected, execution information of a specific application, and the like. Hereinafter, a method of controlling the synthesized VR content including the advertisement content will be described.

4A to 4C illustrate a method of controlling synthesized VR content including advertisement contents according to an embodiment of the present invention.

A method of sharing synthesized VR content including advertisement contents will be described with reference to FIG. The composite VR image content 510 includes a second control image 502 for sharing the composite VR image content 510 with a specific server and / or a specific external device.

If the second control image 502 is selected, the composite VR image content can be shared. For example, when the second control image 502 is selected, the video display device 230 that outputs the composite VR image content 510 displays an application selection screen 611 for performing a sharing function .

When a specific application is selected, the composite VR image contents 510 can be uploaded to a specific server. The synthesized VR image contents 510 can be reproduced on the specific server, and the advertisement contents formed in the morphing area are also output during reproduction.

That is, the advertisement contents are provided not only when the synthesized VR image contents are reproduced but also when the synthesized VR image contents are shared, so that there is no need to share the advertisement contents every time the VR image contents are shared. Therefore, the dispersion effect of the advertisement can be improved.

4B, the advertisement contents 512 included in the synthesized VR image content 510 include related information such as execution information of a related application and / or URL address of a web page, and when selected, 621). An application related to the advertisement content can be executed by a control command for selecting advertisement content included in the synthesized VR image content. That is, the application can be directly executed without a separate control command, or the installation screen of the application can be outputted.

Meanwhile, the web page may be provided using the URL information linked to the advertisement contents 512 included in the synthesized VR image content.

That is, a viewer can directly provide a page related to the advertisement contents while the synthesized VR image content is outputted.

Referring to FIG. 4C, the advertisement content 512 morphed in the composite VR image content 510 is made selectable. For example, when the synthesized VR image content 510 is output on a monitor or TV of a PC, when the advertisement content can be clicked and displayed on the display unit of the touchable mobile terminal, the advertisement content is output Area so that the touch input can be performed.

Referring to FIGS. 4C and 4C, when the advertisement content 512 is selected while the synthesized VR image content is being output, the content output control unit 130 determines whether the advertisement content 512 is related to the advertisement content 512 The sharing window 631 is outputted. That is, when the advertisement content 512 is selected, information related to the advertisement content 512 may be shared with an external device and / or a specific server. The related information may correspond to a coupon that is included in the advertisement contents 512 and can be used online or offline. The information can be transmitted to the shared object selected by the sharing window 631 (for example, an external device detected as being located in a peripheral area, a user satisfying a condition among external devices interlocked by a specific application, etc.) have.

In this case, the synthesized VR image content is not shared, and only specific information included in the advertisement content can be shared.

Meanwhile, when the advertisement contents 512 included in the synthesized VR image contents 510 are selected, an application selection window 632 for sharing the advertisement contents 512 is output. The specific application is executed by the selection window 632 and the execution screen 623 of the specific application is controlled to be output.

And the information 623a related to the advertisement content 512 is output to the execution screen 623. For example, the related information 623a may be transmitted to a specific external device, and the related information 623a may correspond to a coupon included in the advertisement content 512. [ Also, a URL address capable of reproducing the synthesized VR image content together with the related content may be transmitted together.

In this case, the external device receiving the related information can receive advertisement contents again while reproducing the synthesized VR image content as well as related information.

According to the embodiments, the information provided together with the advertisement content can be more easily diffused by the synthesized VR image content, thereby improving the advertisement effect.

5A to 5C are diagrams for explaining a VR advertisement production system for producing synthesized VR image contents.

FIG. 5A is a block diagram for explaining components of a VR advertisement production system of the present invention, and FIG. 5B is a conceptual diagram for explaining a control method of a VR advertisement production system according to an embodiment of the present invention.

5A and 5B, a VR advertisement production system 300 according to the present invention includes a content output unit 310, a morphing area setting unit 320, and a content morphing unit 330.

The VR advertisement production system 300 is implemented by a specific video display device. The content output unit 310 outputs the VR image content provided through the display unit of the video display device 300 '.

The VR image content is received by the VR image content provider 220. There is no limitation on the type of the VR image content, and there are various subjects to provide the VR image content. The VR image content providing unit 220 may include a VR image content photographing unit 221 having a camera for photographing a VR image and a VR image content providing server 222.

The VR image content is output using a tool box 302 displayed on the video display device 300 '. All the visual field ranges of the VR image contents 710 are displayed on a two-dimensional plane. That is, the VR image contents 710 are output in a flat state on a plane.

The morphing area setting unit 320 sets a morphing area on the VR image content based on a specific control command. 5B, the control command is formed by a selection command applied on the VR image content 710, and the position and size of the morphing area 711 in the VR image content 710, based on the control command, Or the object on the VR image content 710 for which the morphing region 711 is to be set may be selected.

That is, the user can set a morphing region in a desired portion by applying a control command in a state in which the VR image content 710 is outputted.

The content morphing unit 330 morphs the advertisement content received from the advertisement content providing unit 210 into the morphing area 711. The advertisement content providing unit 210 may correspond to an advertiser.

The VR advertisement production system 300 outputs the received at least one advertisement contents in a selectable state. That is, the video display device 300 'displays the advertisement image 303 in a selectable state representing the advertisement contents. The advertisement content 721 selected through the advertisement image 303 is modified to correspond to the morphing area 711 based on the user's control command and morphs the morphing area 711 of the VR image content 710 do.

The content morphing unit 330 forms a synthesized VR content 710 'in which the advertisement content 721 is morphed in the morphing region 711. Although not specifically shown in the figure, the content morphing unit 330 may further provide an editing tool for editing advertisement contents to be morphed in the morphing area 711. [

According to the present embodiment, the user can specify a morphing region in an arbitrary region included in the VR image content, morph the desired advertisement content, and can easily produce the synthesized VR content.

The synthesized VR contents are output by the video output device 230 and output video regions of different viewing ranges based on control commands.

FIG. 5C is a conceptual diagram for explaining a feature that provides a recommended morphing region according to another embodiment. FIG.

Referring to FIG. 5C, when the advertisement content to be morphed into the VR image content is selected, the morphing region setting unit 320 provides at least one recommended morphing region. For example, the morphing region setting unit 320 provides the first and second recommended morphing regions 712 and 713 when one advertisement content is selected. The video display device 300 'can highlight and display the first and second recommended morphing regions 712 and 713, which are different regions, on the VR image content 710. The first and second recommended morphing regions 712 and 713 may correspond to different objects or may be set in regions included in different viewing ranges.

In the state in which the recommended morphing region is provided, at least one recommended morphing region may be selected by the user's control instruction. The content morphing unit 330 forms the synthesized VR content 710 'by morphing the selected advertisement content 721 in the selected second recommendation morphing region 713.

According to this embodiment, it is more convenient for the user to synthesize the advertisement contents by recommending one morphing area that matches the characteristics of the advertisement contents and / or the VR image contents.

6A to 6C are conceptual diagrams for explaining a control method of morphing advertisement contents using additional objects.

Referring to FIG. 6A, the VR image content 710 is output by the image display device 300 ', and an additional tool 304 is output together with the tool box 303. When the additional tool 304 is selected by the user's control command, images 305 of additional objects to be composited into the VR image content are displayed. Additional objects 731 selected by the images 305 are composited into one region of the VR image content 710. The size and shape of the additional object can be modified based on the user's control command.

In addition, the morphing area setting unit 320 may set the output path 732 of the additional object 231 based on a user's control command. The output path 732 is formed on the VR image content 710 displayed on the image display device 300 'in an unfolded state.

The additional object 731 includes a morphing region. The content morphing unit 330 morphs the advertisement content in a morphing area of the additional object 731. [

According to this embodiment, a user can set a desired object in the VR image content and set an output area of the object so that the advertisement content is exposed much during the output of the VR image content.

Referring to FIG. 6B, a control method of synthesizing additional objects linked to objects included in the VR image content will be described.

The morphing area setting unit 320 synthesizes the additional object 761 on the VR image content 750 by the images 306. The additional object (761) includes a morphed region, and the morphed region is morphed with ad content.

The output area of the additional object 761 is determined by the target object 751. The additional object 761 is combined with the output state of the target object 751 included in the VR image content. For example, if the target object 751 is a human image, the additional object 761 may be morph into a human hand region.

Accordingly, the additional object including the advertisement content can be outputted using the object included in the VR image content, so that it is possible to output the advertisement content more naturally.

FIG. 6C is a conceptual diagram for explaining a control method of combining an advertisement icon with VR contents. FIG.

The content morphing unit 330 may display the advertisement icon on the basis of the control command applied to the icon addition menu 762 'in a state in which the VR image content 750 is displayed on the image display device 300' To the VR image content 750.

The advertisement icon 762 is morphed into one area of the selected VR image content and is controlled together by a control command for controlling the output of the VR image content. The advertisement icon 762 includes a control signal for receiving a user's selection command and providing additional advertisement information.

The advertisement icon 762 may be displayed adjacent to an object of the VR image content corresponding to a specific product. Also, although not shown in the drawing, the object itself may be an advertisement target, and the advertisement icon 762 may be additionally morph in a state in which the advertisement content is already morphed in the object.

Even if the advertisement content is morphed naturally to the object constituting the VR image content, the user can recognize that the advertisement information is an area that can be selected by the advertisement icon 762 and can receive additional advertisement information.

7A and 7B are conceptual diagrams for explaining a video output device for outputting synthesized VR image contents.

Fig. 7A is a conceptual diagram for explaining the head-mounted display 231. Fig. The head-mounted display unit 231 is mounted on a head of a user and outputs VR image contents through a display unit disposed on the front of the user's field of view.

The head-mounted display 231 detects a movement of a user's head and forms a control command for changing an output visual range. Accordingly, another output area of the VR image content is displayed based on the user moving the head.

7B shows a mobile terminal 232 including a display unit. The mobile terminal 231 detects a motion and forms a control command for changing the field of view. The movement includes rotation, movement, and the like relative to the axis of the mobile terminal 232 body.

The foregoing detailed description should not be construed in all aspects as limiting and should be considered illustrative. The scope of the present invention should be determined by rational interpretation of the appended claims, and all changes within the scope of equivalents of the present invention are included in the scope of the present invention.

Claims (14)

A content receiving unit for receiving the VR image content;
A content morphing unit for forming a synthesized VR content in which advertisement contents are morph in a specific morphing area of the VR image contents; And
And a content output control unit for selectively outputting a part of the synthesized VR content according to a visual range to a specific video device,
Wherein the morphing region is set to a specific object included in the VR image content, and the advertisement content is displayed on the synthesized VR content through the specific object. The method according to claim 1,
Wherein the advertisement content includes information for outputting an additional page,
Wherein the output control unit controls the specific video device to output the additional page based on the information when the advertisement content is selected while the composite VR image content is output. 3. The method of claim 2,
Wherein the information corresponds to execution information of a specific application and / or URL information for accessing a specific server. The method according to claim 1,
Wherein when the synthesized VR image content is shared with an external device or a server, the advertisement content is shared with the external device or the server. The method according to claim 1,
And the composite VR image contents are also shared by a control command for sharing the information of the advertisement contents with the external device and / or the specific server. The method according to claim 1,
Wherein the morphing region is set to an additional object synthesized in the VR image content,
Wherein the output state of the additional object is changed by a control command for adjusting an output visual field range of the VR image content. 6. The method of claim 5,
Wherein the specific additional object is displayed in an output area of the synthesized VR content output by the specific video output device even if an area of a certain view range of the synthesized VR content is selectively output. The method according to claim 1,
Wherein the synthesized VR image content includes a specific field of view range, and each of the output regions included in the different field of view range includes the morphing region. A content output unit for outputting VR image contents having a specific visual range;
A morphing area setting unit for setting a morphing area on the VR image content based on a specific control command; And
And a content morphing unit configured to modify the advertisement content to correspond to the morphing area and to morph into the morphing area to form synthesized VR content synthesized with the VR image content. 10. The method of claim 9,
Wherein the morphing area setting unit provides at least one area of the VR image content as a recommended morphing area based on the advertisement content provided from the advertisement content providing unit. 10. The method of claim 9,
Wherein the morphing area setting unit synthesizes an additional object including a morphing area in one area of the VR image content. 12. The method of claim 11,
Wherein the morphing area setting unit sets an output path of the additional object on the VR image content based on a control command of the user. 12. The method of claim 11,
Wherein the morphing area setting unit sets an output state of the additional object to be synchronized with an output state of a target object included in the VR image content based on a control command of the user. 10. The method of claim 9,
Wherein the content morphing unit adds an advertisement icon for outputting information related to the advertisement content to the morphing region by selection.

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