KR20180090399A - 소셜 페이를 가진 온라인 광고 - Google Patents

소셜 페이를 가진 온라인 광고 Download PDF

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Publication number
KR20180090399A
KR20180090399A KR1020187022505A KR20187022505A KR20180090399A KR 20180090399 A KR20180090399 A KR 20180090399A KR 1020187022505 A KR1020187022505 A KR 1020187022505A KR 20187022505 A KR20187022505 A KR 20187022505A KR 20180090399 A KR20180090399 A KR 20180090399A
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South Korea
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user
social networking
networking system
advertisement
bid amount
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KR1020187022505A
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Korean (ko)
Inventor
차매스 팔리하피티야
메리 그래엄
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페이스북, 인크.
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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0273Determination of fees for advertising
    • G06Q30/0275Auctions
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0272Period of advertisement exposure
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0273Determination of fees for advertising
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281Customer communication at a business location, e.g. providing product or service information, consulting
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/08Auctions
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01Social networking

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Computing Systems (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Tourism & Hospitality (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
KR1020187022505A 2012-10-08 2013-09-26 소셜 페이를 가진 온라인 광고 Ceased KR20180090399A (ko)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/647,275 US9626692B2 (en) 2012-10-08 2012-10-08 On-line advertising with social pay
US13/647,275 2012-10-08
PCT/US2013/061820 WO2014058621A1 (en) 2012-10-08 2013-09-26 On-line advertising with social pay

Related Parent Applications (1)

Application Number Title Priority Date Filing Date
KR1020157011837A Division KR20150068437A (ko) 2012-10-08 2013-09-26 소셜 페이를 가진 온라인 광고

Publications (1)

Publication Number Publication Date
KR20180090399A true KR20180090399A (ko) 2018-08-10

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Family Applications (2)

Application Number Title Priority Date Filing Date
KR1020187022505A Ceased KR20180090399A (ko) 2012-10-08 2013-09-26 소셜 페이를 가진 온라인 광고
KR1020157011837A Ceased KR20150068437A (ko) 2012-10-08 2013-09-26 소셜 페이를 가진 온라인 광고

Family Applications After (1)

Application Number Title Priority Date Filing Date
KR1020157011837A Ceased KR20150068437A (ko) 2012-10-08 2013-09-26 소셜 페이를 가진 온라인 광고

Country Status (8)

Country Link
US (2) US9626692B2 (enExample)
JP (1) JP6236457B2 (enExample)
KR (2) KR20180090399A (enExample)
AU (1) AU2013330305A1 (enExample)
CA (1) CA2887128C (enExample)
IL (2) IL238049A (enExample)
TW (2) TW201723964A (enExample)
WO (1) WO2014058621A1 (enExample)

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US10559001B1 (en) 2015-06-23 2020-02-11 Amazon Technologies, Inc. Retargeting events service for online advertising
WO2017141446A1 (ja) * 2016-02-19 2017-08-24 株式会社サマデイ ポートフォリオ作成システム
US10475062B2 (en) * 2017-01-03 2019-11-12 International Business Machines Corporation Rewarding online users as a function of network topology
US10902479B2 (en) * 2017-10-17 2021-01-26 Criteo Sa Programmatic generation and optimization of images for a computerized graphical advertisement display
WO2019125486A1 (en) * 2017-12-22 2019-06-27 Soundhound, Inc. Natural language grammars adapted for interactive experiences
CN112967117B (zh) * 2018-02-08 2024-09-06 创新先进技术有限公司 一种信息分享的方法及装置
TWI714837B (zh) * 2018-03-23 2021-01-01 群募貝果數位科技股份有限公司 將事件嵌入至網頁並顯示之方法
US11182819B2 (en) * 2019-06-25 2021-11-23 Alef Edge, Inc. System and method for a digital coin exchange
JP2021111135A (ja) * 2020-01-10 2021-08-02 株式会社ミクシィ 情報処理装置、プログラム、及び情報処理方法
CN112001749A (zh) * 2020-08-14 2020-11-27 北京百度网讯科技有限公司 一种广告投放方法、装置、电子设备及存储介质
US11652691B1 (en) 2020-11-12 2023-05-16 Amazon Technologies, Inc. Machine learning-based playback optimization using network-wide heuristics
US11375255B1 (en) 2020-11-12 2022-06-28 Amazon Technologies, Inc. Systems and methods for optimizing network settings
US20220270184A1 (en) * 2021-02-19 2022-08-25 Open A Inc. Revenue distribution system
US20240054529A1 (en) * 2022-08-10 2024-02-15 FairAdsAPP, Inc. Incentive-Based Advertising for a Unique Verified Individual
US20240211988A1 (en) * 2022-12-27 2024-06-27 Richard Annichiarico Collaborative marketplace, pricing, revenue optimization, and rewards platform for digital subscription brands

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US20020023003A1 (en) * 2000-08-15 2002-02-21 Raheman Fazal Syed Method and system of reselling in retail, preferred internet access services to the end user via a communications network
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Also Published As

Publication number Publication date
TWI582714B (zh) 2017-05-11
CA2887128C (en) 2017-12-12
IL254501A0 (en) 2017-11-30
CA2887128A1 (en) 2014-04-17
TW201723964A (zh) 2017-07-01
JP2015536007A (ja) 2015-12-17
WO2014058621A1 (en) 2014-04-17
JP6236457B2 (ja) 2017-11-22
US10621625B2 (en) 2020-04-14
KR20150068437A (ko) 2015-06-19
US9626692B2 (en) 2017-04-18
AU2013330305A1 (en) 2015-04-23
US20170169479A1 (en) 2017-06-15
IL238049A (en) 2017-09-28
IL254501B (en) 2019-03-31
US20140100943A1 (en) 2014-04-10
TW201415393A (zh) 2014-04-16

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