KR20160115471A

KR20160115471A - The method and apparatus for sales for products based on giveaway event before purchase

Info

Publication number: KR20160115471A
Application number: KR1020150043231A
Authority: KR
Inventors: 이은선; 이준환
Original assignee: 이은선; 이준환
Priority date: 2015-03-27
Filing date: 2015-03-27
Publication date: 2016-10-06

Abstract

A method and apparatus for selling a product through a prize event are disclosed. The method for promoting sales of merchandise through a sweepstakes event includes a step of transmitting information on a sweepstakes event for selling a commodity to a merchandise sales server, a step of depositing deposits from a plurality of preliminary purchasers to which a merchandise sales server is to purchase a merchandise, The server proceeds with a prize event for each of a plurality of preliminary purchasers to determine at least one beneficiary preliminary buyer among a plurality of preliminary purchasers who will receive a prize benefit from a prize event, A step of proceeding a settlement procedure for remaining commodity amounts other than the remaining preliminary purchasers from the remaining preliminary purchasers and delivering the commodities to the remaining preliminary purchasers, and a payment procedure considering the deposit and prize benefits from the beneficiary preliminary purchaser Proceed and benefit pre-purchase Now it can include the step of shipping the goods.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and apparatus for selling a product through a pre-

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and apparatus for selling a product, and more particularly, to a method and apparatus for selling a product through a pre-sale event.

Sales promotion can mean marketing activities that stimulate the efficiency of customers' purchasing or distributors, excluding human sales, advertising, and publicity.

The entry into the information society, the expansion of the information infrastructure, and the surge of Internet users are bringing new commercial opportunities to both companies and customers around the world, as well as dramatic changes in commercial transactions. The growth of related companies was remarkable due to the development of websites such as entertainment and internet shopping malls such as portals, games, etc. Especially, the appearance of e - commerce has brought about a change in business commerce.

In order to respond to these changes, each company builds and utilizes various types of websites to communicate with customers through new marketing channels in order to enhance the search and selection of active information of users. This Internet-based communication provides insight to understand the consumer behavior in the Internet environment of the marketing manager and allows the simple visitor to become a loyal customer by actively engaging the customer in the communication process

Specifically, promoting sales in the Internet environment can mean marketing activities that provide additional incentives such as coupons, prizes, auctions, fixed customer preferences, rebates, etc. in the short term to the Internet in order to induce a consumer's immediate reaction. At this time, the consumer's reaction does not necessarily mean purchasing behavior but includes all the reactions such as visiting the company's site and registering the site.

As the network and author commerce develops, many sales methods are being used to facilitate the sale of goods.

KR 10-2006-0058718

One aspect of the present invention provides a method of selling merchandise through a pre-sweep event.

Another aspect of the invention provides a merchandise sales server for a pre-sweep event.

According to an aspect of the present invention, there is provided a method for promoting sales of merchandise through sweepstakes, the method comprising: transmitting information about a sweepstakes event for selling a merchandise to a product sales server; , The merchandise sales server proceeds with the prize event for each of the plurality of preliminary purchasers to receive at least one benefit prize buyer among the plurality of preliminary purchasers to receive the prize benefit according to the prize event Wherein the merchandise sales server carries out a payment procedure for remaining amount of commodities other than the deposit from the remaining preliminary purchasers excluding the beneficiary preliminary purchasers from the plurality of preliminary purchasers and delivers the commodities to the remaining preliminary purchasers And the goods sales server And proceeding with a settlement procedure considering the deposit and the prize benefit from the beneficiary preliminary purchaser and delivering the prize to the preliminary buyer.

The prize benefit may include a free prize offering of the prize, and the at least one prize winner may be determined based on a random probability game performed through each of the user devices of the plurality of preliminary purchasers.

The number of times that each of the plurality of preliminary purchasers can participate in the prize event is set differently according to the amount of the deposit deposited by each of the plurality of preliminary purchasers, The prize benefit and the number of the preliminary purchasers subject to the benefit may be adaptively changed according to the number of the plurality of preliminary purchasers. However, it is an example to set a high probability of receiving a benefit through the prize contest according to the size of the deposit, so that the depositor can make the same deposit as the purchaser so that the probability of receiving benefits through the prize event is the same for all the buyers can do

If the number of the plurality of preliminary purchasers is equal to or greater than the threshold value, the product sales server may give each of the plurality of preliminary purchasers the benefit of the prize through the prize event or give up the participation prize for the prize event, You can decide whether or not to receive the discount.

Also, the product sale server may provide an individual delivery service or a joint delivery service for delivering the product, and the individual delivery service may be a delivery service for the product to the individual addressee input by the preliminary buyer who requested the individual delivery service Wherein the joint delivery service is a service for delivering a product to a plurality of preliminary purchasers requesting the joint delivery service at each of the plurality of joint delivery service scheduled places by the joint delivery vehicle circulating the plurality of joint delivery service scheduled places included in the predetermined joint delivery area It may be a shipping service for delivery.

According to another aspect of the present invention, a merchandise sales server for selling a product through a sweep event includes a processor, and the processor transmits information on a sweep event for selling the merchandise, Determining a prize buyer of at least one of the plurality of preliminary purchasers to receive a prize benefit according to the prize event by conducting the prize prize for each of the plurality of preliminary purchasers, The method further comprises the steps of: performing a payment procedure for remaining amount of commodities other than the deposit from the remaining preliminary purchasers excluding the beneficiary preliminary purchaser, delivering the commodities to the remaining preliminary purchasers, Payment section considering prize benefits The proceeds can be implemented to ship the goods to the buyer benefits preliminary target.

The number of times that each of the plurality of preliminary purchasers can participate in the prize event is set differently according to the amount of the deposit deposited by each of the plurality of preliminary purchasers, The prize benefit and the number of the preliminary purchasers subject to the benefit may be adaptively changed according to the number of the plurality of preliminary purchasers.

In the case where the number of the plurality of preliminary purchasers is equal to or greater than a threshold value, the processor may be configured to allow the plurality of preliminary purchasers to receive the prize benefit through the prize event, To determine whether or not to receive a discount on the merchandise.

Also, the processor may provide the individual delivery service or the joint delivery service for delivering the product, the individual delivery service may be the delivery service of the product to the individual addressee inputted by the preliminary buyer who requested the individual delivery service, The co-delivering service is to deliver a commodity to a plurality of preliminary buyers who have requested the co-delivering service from each of the plurality of co-delivering service destinations by the co-delivering vehicle circulating the plurality of co- It may be a shipping service.

According to an aspect of the present invention, a sale rate of a product can be increased through a prize event for a preliminary buyer who deposits a deposit and reserves goods in advance. In addition, consumers who want to purchase a product can benefit from a prize event when purchasing the product.

1 is a conceptual diagram showing a method of selling a product according to an embodiment of the present invention.
FIG. 2 is a conceptual diagram illustrating a method of sweeping a prize according to an embodiment of the present invention.
3 is a conceptual diagram illustrating a prize event setting method according to an embodiment of the present invention.
4 is a conceptual diagram illustrating a method of sweeping a prize according to an embodiment of the present invention.
5 is a conceptual diagram illustrating a method for providing a prize buyer with a prize based on a selection for a selection-based prize or a discount event according to an embodiment of the present invention.
6 is a conceptual diagram illustrating a product delivery method according to an embodiment of the present invention.
FIG. 7 is a conceptual diagram illustrating a method of arranging a public delivery service vehicle and a route according to an embodiment of the present invention.
8 is a conceptual diagram showing a goods sales server according to an embodiment of the present invention.

The following detailed description of the invention refers to the accompanying drawings, which illustrate, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, certain features, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention in connection with an embodiment. It is also to be understood that the position or arrangement of the individual components within each disclosed embodiment may be varied without departing from the spirit and scope of the invention. The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present invention is to be limited only by the appended claims, along with the full scope of equivalents to which such claims are entitled, if properly explained. In the drawings, like reference numerals refer to the same or similar functions throughout the several views.

Hereinafter, preferred embodiments of the present invention will be described in more detail with reference to the drawings.

1 is a conceptual diagram showing a method of selling a product according to an embodiment of the present invention.

In FIG. 1, a reservation-limited gift shopping method in which a purchaser participates in a prize event as a preliminary purchaser before purchasing a commodity is disclosed.

Referring to FIG. 1, a merchandise seller can advertise a prize buyer for a sale of a merchandise to recruit a buyer (step S100).

According to the embodiment of the present invention, a purchaser who intends to purchase a product can deposit a deposit (or a deposit) and participate in a sweepstakes performed by the seller of the commodity before purchasing the product as a preliminary buyer. Sweepstakes can be held for prospective buyers who have deposited the deposit. Sweepstakes can benefit prospective buyers in a variety of ways. For example, a buyer of a plurality of preliminary purchasers depositing a deposit through a prize event may obtain the goods free of charge. Or some (or all) buyer of a plurality of preliminary purchasers who deposited a deposit through a sweepstakes may receive a discount on some amount of the goods.

An advertisement for a contest event may include information on how the contest is held and the benefits of the contest event.

A purchaser who wishes to purchase a product can deposit a portion of the deposit and participate in the prize event as a preliminary buyer (step S110).

As a preliminary buyer's qualification, the deposit for participation in the sweepstakes may be determined by the merchandise seller and advertised to the prospective buyer through advertising for the sweepstakes event.

The merchandise seller proceeds the prize event to the preliminary buyer (Step S120).

Merchant sellers can conduct a sweepstakes for the prospective buyer and determine the prospective buyer to benefit from the sweepstakes. Prospective buyers who benefit from a sweepstakes event can be expressed in terms of beneficiary preliminary buyers. The prizes can be performed in a variety of ways (e.g., random lottery, screening through quizzes, random probability games using a PC or smart phone, etc.).

The merchandise seller proceeds the settlement procedure with the benefit-eligible preliminary buyer and / or the remaining preliminary buyer and provides the goods (step S130).

The merchandise seller provides benefits to the beneficiary preliminary buyer according to the result of the sweep event and proceeds the payment procedure for the remaining commodity amount to the beneficiary preliminary buyer and / or the remaining preliminary buyer, Or provide the goods to the remaining spare buyers.

If the benefit of the prize is free of charge, the merchant may offer the prize to the prospective purchaser without additional charge. Benefits of the prize If the prize is partially discounted, the merchant can deposit the prize and provide the prize to the prize winner.

The merchandise seller may deposit the remaining amount in the remaining preliminary purchaser other than the deposit, and may provide the remaining preliminary buyer with the merchandise.

FIG. 2 is a conceptual diagram illustrating a method of sweeping a prize according to an embodiment of the present invention.

FIG. 2 shows a method of adaptively adjusting contents of a prize event (for example, a prize benefit, a prize benefit prize, etc.) based on the size of the deposit deposited by the purchaser and the number of preliminary purchasers, Is initiated

Referring to FIG. 2, the merchandiser may set the higher the amount of money deposited by the purchaser, the higher the probability of receiving the benefit through the prize event. For example, it can be assumed that the sales amount of a product is 100,000 won. At this time, the deposit that can be deposited by the buyer before the purchase of the product can be raised to 10,000 won, 10,000 won, 30,000 won, 40,000 won, and 50,000 won. The higher the deposit amount, the more likely it is that the number of times you can challenge a prize through a sweepstakes event may change. For example, a prospective buyer who has deposited a deposit with a deposit may be given one opportunity to participate in the prize contest. Prospective purchasers who have deposited 20,000 won in deposit may be given the opportunity to participate in two sweepstakes events. Prospective purchasers who have deposited KRW 30,000 as a deposit may be given three opportunities to participate in the sweepstakes. As the amount of the deposit increases in this manner, opportunities for participating in the prize winners' prize may be set differently.

However, it is an example to set a high probability of receiving a benefit through the prize contest according to the size of the deposit, so that the depositor can make the same deposit as the purchaser so that the probability of receiving benefits through the prize event is the same for all the buyers can do.

Further, according to the embodiment of the present invention, the number of the benefit buyers who can benefit from the prize contest according to the number of the preliminary purchasers can be increased. For example, if there are 10 prospective purchasers, one 10% can benefit from the prize. If there are 100 preliminary buyers, 10% of the 10 buyers can benefit from the prize. That is, prospective buyers who can benefit from a prize offer can be adaptively changed based on the total number of prospective buyers. As another example, if the number of prospective buyers changes and the prize is a discount on the prize, the discount rate on the prize winner may be changed.

Information about these changed prize benefits can be provided through advertising for the prize events and can be passed on to the prospective purchaser who deposits the deposit in a variety of ways.

The preliminary buyer can set the desired prize benefit upon depositing the deposit, and if the prize winner's prize benefit is not satisfied, the deposit deposited by the preliminary purchaser may be returned. For example, if there are 100 preliminary buyers, a discount rate of 10% is offered to 10 preliminary buyers with a prize benefit, and if there are 200 preliminary buyers, a discount rate of 20% And a prize event provided to the user. The prospective buyer can set information on the discount rate for which the deposit is to be received as a prize benefit upon deposit. For example, a prospective buyer can set up an individual contract with a product buyer to give up the reserve as a preliminary buyer and return the deposit if the discount rate of 20% is not satisfied with the prize benefit.

The preliminary buyer can transmit the individual contract setting information to the goods sale server through the user device, and the goods sale server determines the actual number of preliminary buyers considering the individual contract setting information at the time of the next sweep event, Can be determined.

3 is a conceptual diagram illustrating a prize event setting method according to an embodiment of the present invention.

In FIG. 3, the prize buyer's choice is changed.

Referring to FIG. 3, a merchandiser may present a plurality of sweepstakes events for selling merchandise, and a purchaser may purchase one of a plurality of sweepstakes events presented by the merchandise seller.

For example, the benefit of the first sweepstakes event 300 may be a free gift of the merchandise, and the benefit of the second sweepstakes event 350 may be a discount rate applied to the merchandise. The number of benefit buyers in the first sweepstakes event 300 may be less than the number of benefit buyers in the second sweepstakes event 350. In such a case, the prospective buyer can participate in the prize event by selecting a prize event of either the first prize event 300 or the second prize event 350. The preliminary purchaser can apply the benefits of the selected prize events and proceed with the purchase procedure for the prize. As described above, the benefits received through each of the plurality of prize events may vary depending on the number of participants for each of the plurality of prize events.

4 is a conceptual diagram illustrating a method of sweeping a prize according to an embodiment of the present invention.

4, a specific method of selling and purchasing a product by performing a sweepstake event is disclosed.

Referring to FIG. 4, the merchandise seller can provide information (400) about the probability of becoming a benefit buyer through a prize event through a merchandise sales server. For example, if one of the 100 preliminary purchasers is selected as a preliminary buyer, it is possible to inform 100 preliminary buyers that there is a 1% winning probability.

Prospective buyers can increase the odds of winning a prize in a variety of ways. For example, a prospective buyer may be entitled to participate in a prize event from another prospective buyer. In such a case, the winning probability 400 of the preliminary buyer may be increased due to the transfer of the prize buyer's right to participate in the prize buyer to the preliminary buyer. If the winning probability of the preliminary purchaser changes, the merchandise seller can provide the preliminary purchaser with information on the change in the winning probability through the merchandise sales server.

According to the embodiment of the present invention, in the case of a merchandise seller who sells a plurality of merchandise, the preliminary shopper may have the right to participate in a prize event for each of a plurality of merchandise. It may be possible to adjust the privilege of participating in the prize event for each of the plurality of prize buyers to the prize event participation authority for one prize and increase the winning probability of the prize event for one prize of the prize buyer. That is, the prize event participation authority for each of a plurality of commodities may be changed to a prize event participation authority for one commodity, but the probability of winning may be adjusted when a prize event is participated in one commodity.

5 is a conceptual diagram illustrating a method for providing a prize buyer with a prize based on a selection for a selection-based prize or a discount event according to an embodiment of the present invention.

FIG. 5 discloses a method for enabling selection of one of offering a prize through a prize contest of a preliminary buyer or a discount for a prize when a purchase by a preliminary purchaser is reserved by a number of commodities of a predetermined threshold value or more.

Referring to FIG. 5, the merchandise sales server can provide information on the prize events and recruit the preliminary shoppers as described above. Sweepstakes can be held for prospective buyers who have deposited the deposit. If there are more than a certain number of preliminary purchasers at the time of the sweepstakes, the merchandise seller will be informed that the preliminary purchaser is eligible for the prize winner of the sweepstakes (prize winner (500)), (The discount item 550) regardless of whether or not the discount item is available.

For example, when a preliminary buyer having a predetermined number of thresholds or more makes a purchase reservation, the product sale server may select whether to receive the prize promotion benefit 500 or the product discount benefit 550 as a user device of the preliminary purchaser A request for a benefit selection request message can be transmitted. A preliminary buyer participates in a prize contest and decides whether or not to receive a prize winner prize at the prize event or a discount prize for the prize prize event, To the sales server.

The merchandise sales server may provide the prize offer 500 for the prize buyers included in the first group selected for the prize promotion benefit. In addition, the merchandise sales server can provide a discount for the merchandise by providing the merchandise discount offer 550 to the preliminary purchasers included in the second group that selected the merchandise discount offer.

When such a method is used, the seller of the goods can increase the resultant profit by increasing the number of the preliminary buyer, and the preliminary buyer can adaptively select the benefit according to the need, You can purchase.

6 is a conceptual diagram illustrating a product delivery method according to an embodiment of the present invention.

FIG. 6 discloses a method for providing a product to a preliminary buyer at a cheaper price by saving the shipping cost of the product according to the selection of the preliminary buyer.

Referring to FIG. 6, delivery of an article to a plurality of preliminary purchasers located in a predetermined area may be performed at a place set at a predetermined time. For example, a merchandise merchant may provide an individual shipping service 600 or a co-shipping service 650 to deliver goods to prospective buyers.

The individual delivery service 600 may be a service for rearranging a product to an address input by each of the preliminary purchasers. That is, as in the existing product delivery system, the deliverer of the product can visit each of the goods receipt sites of the preliminary buyers and deliver the goods to each of the preliminary buyers. The public delivery service may be a service for delivering a product to a plurality of preliminary buyers at a predetermined place at a certain time. The joint delivery service 650 can deliver the goods to the preliminary buyer at a lower delivery price than the individual delivery service.

Hereinafter, a joint delivery service 650 according to an embodiment of the present invention will be described in detail.

When the joint delivery service 650 is used, the vehicle carrying the joint delivery can deliver the goods to a plurality of preliminary buyers at a place set within a certain area. The location information of the vehicle performing the co-shipment can be provided to the user equipment of the spare buyer. For example, a prospective purchaser who has applied for the co-shipment service 650 may only select the region and date that he will receive the product.

For example, a preliminary buyer may send delivery information to a merchandise sales server that he wants to receive the merchandise on April 1 at Yeoksam-dong. In this case, the vehicle providing the joint delivery service 650 (hereinafter referred to as the joint delivery service vehicle) in the Yeoksam-dong (joint delivery area) will carry the goods of the preliminary buyer on April 1 and the joint delivery service (For example, Yeoksam Station, in front of Building A). The preliminary purchaser can receive the information about the periodical circulation of the joint delivery service vehicle of the Yeoksam-dong joint delivery service vehicle (the location of the joint delivery service service where the joint delivery service vehicle stops by time) or the vehicle providing the joint delivery service 650 at Yeoksam- Based on the location information of the cooperative delivery service, the product can be received.

The location of the co-shipment service vehicle can be provided to the prospective buyer in real time via the network. For example, the co-shipment service vehicle may continue to provide current location information to the merchandise sales server. The merchandise sales server may provide information on the location of the current co-shipment service vehicle, and if the co-shipment service vehicle is located at a particular co-shipment service location, it is expected that the co- And may provide information on the remaining time to the prospective buyer.

The prospective buyer may receive such co-shipment service-related information and go to the co-shipment service location to receive the goods.

FIG. 7 is a conceptual diagram illustrating a method of disposing a joint delivery service vehicle and setting a movement route according to an embodiment of the present invention.

Fig. 7 shows a method of arranging a common delivery service vehicle and a method of setting a travel route. A method is disclosed in which a commodity sales server distributes a cooperative delivery service vehicle based on information of a prospective buyer who has received a cooperative delivery service and sets a movement route of the cooperative delivery service vehicle.

In FIG. 7, for convenience of explanation, each of the first and second joint delivery regions 700 and 750 and the joint delivery service vehicles dispatched to the respective joint delivery regions are assumed. However, for the two or more joint delivery regions, The dispatch of the co-shipped service vehicle and the set-up route of the co-shipped service vehicle to be described later may be applied.

Referring to FIG. 7, there are five specific co-shipment service predecessors in the first co-shipment area 700 with the default shipment setting, and the first vehicle has five specific co- As shown in FIG. In addition, with the default shipping settings, there are five specific co-shipment service predecessors in the second co-shipment area 750 and the second vehicle is configured to cycle through the five specific co-shipment service locations within the second co- .

If the number of spare buyers selected for the first common shipping area 700 is less than or equal to the first threshold value and the number of spare buyers selected for the second common shipping area 750 is less than or equal to the second threshold value, The second vehicle travels through the five co-shipment service scheduled locations within the first co-shipment area 700 and the second vehicle travels through the five co-shipment service scheduled destinations within the second common shipping area 750 with the default shipment setting, Can be delivered. The first threshold value is determined in consideration of the area of the first common delivery area 700 and the deliverable amount of goods of the first vehicle, and the second threshold value is determined in consideration of the area of the second common delivery area 750, The amount of goods shipped, and the like.

According to an embodiment of the present invention, if the number of preliminary buyers who have selected a specific joint delivery area exceeds a preset threshold value, the specific joint delivery service place in the peripheral joint delivery area of the specific joint delivery area and the specific joint delivery area changes .

For example, assume that the number of spare shoppers who selected the first joint delivery area 700 exceeds the first threshold value and the number of spare shoppers who selected the second joint delivery area 750 does not exceed the second threshold value can do.

In this case, the planned number of co-delivering services in the first co-delivering area 700 is reduced to four, so that the first vehicle can deliver the commodities while circulating the four co-delivering service places in the first co- Instead, one joint shipping destination in the first common shipping area 700 where the joint shipping service predecessor in the second common shipping area 750 is reduced may be increased to six. The changed common shipping destination can be determined based on the proximity and the road condition between the first common shipping area 700 and the second common shipping area 750.

That is, when the amount of the shipment within the surrounding co-shipment area is large, it is possible to adaptively adjust the co-shipment service destination to distribute the amount of each vehicle.

8 is a conceptual diagram showing a goods sales server according to an embodiment of the present invention.

Referring to FIG. 8, the merchandise sales server includes a plurality of components, and a plurality of components can perform the operations of the merchandise sales server disclosed in FIGS. 1 to 7.

The merchandise sales server includes a prize information providing unit 800, a preliminary purchaser information management unit 810, a prize event management unit 820, a prize event execution unit 830, a product payment unit 840, a delivery service unit 850, 860 < / RTI >

The prize information providing unit 800 may be implemented to provide information on a prize event.

The preliminary buyer information management unit 810 may be implemented to manage information on the preliminary buyer who participates in the prize event and deposits the deposit.

The Sweep Event Management 820 can be implemented to manage the sweepstakes according to the setting of the sweepstakes event. As mentioned above, according to the prize contest, it is possible to provide a difference in opportunity to participate in the prize contest according to the sales amount of the prize, to adjust the number of the preliminary prize winner according to the number of preliminary purchasers, to select the prize winner's prize Etc. < / RTI >

The sweep event execution unit 830 may be implemented to perform a sweepstake event to provide the prize buyer with sweepstakes. For example, the sweep event execution unit 830 may perform sweepstakes through various methods such as a random probability game (pc and smartphone application).

The merchandise settlement unit 840 may be implemented to carry out a merchandise settlement procedure according to a benefit for a preliminary buyer who has won a prize event and a merchandise settlement procedure for a prize buyer who has not won a prize convention.

The shipping service department 850 may be implemented to provide individual or collective delivery services to the prospective buyers.

The processor 860 controls the prize information providing unit 800, the preliminary purchaser information management unit 810, the prize event management unit 820, the prize executing unit 830, the product payment unit 840, and the delivery service unit 850 Or < / RTI >

The method of selling merchandise through such a prize contest event may be implemented in an application or in the form of program instructions that may be executed through various computer components and recorded on a computer readable recording medium. The computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination.

The program instructions recorded on the computer-readable recording medium may be ones that are specially designed and configured for the present invention and are known and available to those skilled in the art of computer software.

Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like.

Examples of program instructions include machine language code such as those generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules for performing the processing according to the present invention, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those skilled in the art that various changes and modifications may be made therein without departing from the spirit and scope of the invention as defined in the appended claims. It will be possible.

Claims

In promoting the sale of goods through a sweepstakes event,
The merchandise sales server transmitting information on a prize event for selling the merchandise;
Receiving a deposit from the plurality of preliminary purchasers to which the commodity sales server is to purchase the commodity;
Determining whether at least one of the plurality of preliminary purchasers is eligible for the prize winner according to the prize winning event by proceeding with the prize event for each of the plurality of preliminary purchasers;
Performing the payment procedure for remaining amount of commodities other than the deposit from the remaining preliminary purchasers excluding the beneficiary preliminary purchaser from the plurality of preliminary purchasers and delivering the commodities to the remaining preliminary purchasers; And
Wherein the merchandise sales server carries out a payment procedure considering the deposit and the prize benefit from the benefit prize buyer and delivering the prize to the benefit prize buyer.

The method according to claim 1,
The prize benefit includes a free prize offering of the prize,
Wherein the at least one benefit-based preliminary buyer is determined based on a random probability game performed through each of the plurality of preliminary buyers' respective user devices.

3. The method of claim 2,
Wherein the merchandise sales server waits for each of the plurality of preliminary buyers to receive the prize benefit through the prize event or to give up the participation prize for the prize prize when the number of the plurality of preliminary purchasers is equal to or greater than a threshold value, The method of promoting sales of merchandise through a sweepstakes, characterized by determining whether or not to benefit.

The method of claim 3,
The product sales server provides an individual delivery service or a joint delivery service for delivering the goods,
The individual delivery service is a delivery service of the goods to the individual addressee inputted by the preliminary buyer who requested the individual delivery service,
Wherein the joint delivery service is for delivering a product to a plurality of preliminary buyers who have requested the joint delivery service from each of the plurality of joint delivery service planned places by a joint delivery vehicle circulating a plurality of joint delivery service planned places included in a predetermined joint delivery area Wherein the method comprises the steps of:

A merchandise sales server for selling merchandise through a sweepstakes event,
Wherein the merchandise sales server comprises a processor,
The processor transmits information about a prize event for sale of the commodity,
Depositing deposits from a plurality of preliminary purchasers who wish to purchase the goods,
The method of claim 1, further comprising the steps of: (a) receiving a prize winner for each of the plurality of preliminary purchasers,
Wherein the plurality of preliminary purchasers carry out a payment procedure for remaining amount of commodities excluding the deposit from the remaining preliminary purchasers excluding the beneficiary preliminary purchaser, deliver the commodities to the remaining preliminary purchasers,
And a payment procedure in consideration of the deposit and the prize benefit from the benefit target preliminary purchaser and delivering the prize to the benefit target preliminary purchaser.

6. The method of claim 5,
The prize benefit includes a free prize offering of the prize,
Wherein the at least one benefit target preliminary buyer is determined based on a random probability game performed through each of the plurality of preliminary buyers' respective user devices.

The method according to claim 6,
Wherein the merchandise sales server waits to receive the prize benefit through the prize event or give up the participation prize for the prize event to each of the plurality of preliminary purchasers when the number of the plurality of preliminary purchasers is equal to or larger than the threshold value, A merchandise sales server that is implemented to determine whether or not to receive a discount.

8. The method of claim 7,
Wherein the processor provides an individual delivery service or a joint delivery service for delivering the goods,
The individual delivery service is a delivery service of the goods to the individual addressee inputted by the preliminary buyer who requested the individual delivery service,
Wherein the joint delivery service is for delivering a product to a plurality of preliminary buyers who have requested the joint delivery service from each of the plurality of joint delivery service planned places by a joint delivery vehicle circulating a plurality of joint delivery service planned places included in a predetermined joint delivery area And a delivery service for delivering the product to the server.