KR20170017206A

KR20170017206A - Shopping system of social commerce mediated by payment of reward

Info

Publication number: KR20170017206A
Application number: KR1020150110783A
Authority: KR
Inventors: 김영남; 장양호
Original assignee: 주식회사 훈훈한누리
Priority date: 2015-08-05
Filing date: 2015-08-05
Publication date: 2017-02-15

Abstract

The present invention relates to a social commerce shopping system mediated by a compensation payment among members, comprising: an SCS server for providing a commerce shopping application and providing a commodity purchasing service through the same; And an appender provided with an application provided by the SCS server, joining the SCS server through an app, and providing a plurality of built-in contact information to the SCS server, And a function of allowing members to actively and voluntarily perform promotion and promotional activities.

Description

[0001] The present invention relates to a social commerce shopping system mediated by payment of compensation,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a social commerce shopping system, and more particularly, to a social commerce shopping system that enables a consumer of a shopping system to generate revenue through a predetermined reward cache or a re- Technology.

As of 2012, the domestic retail market is estimated at 349.4 trillion won, of which 47.6 trillion won, including TV home shopping, Internet, mobile shopping and catalog shopping, account for 14% of the total. In 2010, the share of the total retail market was slightly higher than 11%.

The increasing use of the Internet and the popularization of smart mobile devices have led to the domestic retailing market, greatly expanding distribution channels through the Internet and mobile in the retail distribution system that faced the existing consumers. Despite the recent prolonged economic recession, consumer consumption patterns and consumer culture are changing. Consumers are reluctant to open their wallets due to the economic downturn, instead of diversifying their purchasing timings and purchasing routes through discount opportunities as well as offline, Internet and mobile shopping, looking at products in stores, and purchasing at lower prices online And so on. Due to such changes in consumption trends, the Internet and mobile shopping market, which is relatively cheap compared to offline stores such as department stores and large mart stores, is expanding.

Due to the growth trend of the online and internet shopping market, the online shopping market also feels that the market is saturated in terms of new market entrants or the industry, and the market that is saturated seems to have a needle It is the reality of the industry that it feels like there is no space.

Despite this reality, however, there has always been a change in the position of the online market leader, and market share between companies such as new market entrants pushing out existing vested companies is always fluctuating.

In the case of online shopping malls, marketing strategies such as various sweepstakes, discounts, airline mileage accrual, points accumulation, and tickets for performances are carried out in order to attract consumers, but it is insufficient to open consumer's wallets. In addition, there are limitations in the marketing campaigns, and even when attracting consumers for advertising and publicity, the cost of advertising and publicity may cause the operating profit rate on the financial statements of the company operating the shopping mall to fall, It was a reality that the sales growth did not grow remarkably.

As a result, a variety of new business and business model techniques have been tried along with the rise of the social commerce shopping mall. Typical patented technologies include "a multi-level advertiser recruitment, advertisement, management and compensation system using the Internet (Publication No. 10-2001-0093862 ),? Application service provider for multilevel sales comprehensive management and method of using it (No. 10-2005-0087413) ?,? Multi-level internet shopping mall operating system (Publication No. 10-2007-0043765) ?,? System and processing method of user reward through advertisement management (Registration No. 10-1369265)? And so on.

These known patent literatures are merely an online implementation of a multi-level sales method that takes place off-line, and this approach is currently based on the Supreme Court precedent from the United States BM invention, Alice Corporation v. In the case of two-part analysis according to Memorandum published by CLS Bank International (June 19, 2014) and USPTO (June 25, 2014), the US patent law also applies to the subject matter of the patent It is evaluated that it is nothing less than not.

In addition, because they are technically flawed that they can not recruit a large number of additional members from the first population, that is, from a member, it is not possible to collect a lot of the best members, that is, only the offline or online activities of the top seed members I had a problem to rely on.

KR 10-2001-0093862 A KR 10-2005-0087413 A KR 10-2007-0043765 A KR 10-1369265 B

The social commerce shopping system mediated by the payment of compensation according to the present invention is contrived to solve the above-mentioned problems of the related art. It is an object of the present invention to allow consumers of a company operating a shopping mall to voluntarily promote the shopping mall, New consumers who join the shopping mall also want to promote their shopping malls voluntarily.

The solution of the present invention is not limited to those mentioned above, and other solutions not mentioned can be clearly understood by those skilled in the art from the following description.

The social commerce shopping system mediated by the compensation payment according to the present invention has the following means for solving the problems to be solved.

The social commerce shopping system mediated by the payment of compensation according to the present invention is a social commerce shopping system mediated by a compensation mediation among members, and a social commerce shopping application (hereinafter referred to as "SCS app" An SCS server providing an item purchase service through the SCS app; And an agent module for installing the SCS application provided by the SCS server, joining the SCS server through the SCS application, and providing a plurality of built-in contact information to the SCS server .

The contact information of the social commerce shopping system mediating the compensation payment according to the present invention may include at least one of a phone number, an e-mail account, and an ID stored in the old smartphone terminal.

The SCS server of the social commerce shopping system mediating the compensation payment according to the present invention may transmit the SCS app information to the contact information received from the previous subscriber terminal.

The SCS server of the social commerce shopping system mediating the compensation payment according to the present invention may transmit the SCS app information to the contact information through the aged shumer terminal.

The SCS app information of the social commerce shopping system mediated by the compensation payment according to the present invention includes at least one of publicity of the SCS app, article information sold through the SCS app, and benefit information at the time of using the SCS app .

The social commerce shopping system mediated by the compensation payment according to the present invention may further include a third terminal that receives the SCS app information from the SCS server as the contact information via the aged shumer terminal can do.

The third terminal of the social commerce shopping system mediating compensation payment according to the present invention may download and install the SCS app provided by the SCS server and purchase an item sold in the SCS app through the SCS app And the SCS server may provide a predetermined reward cache to the member of the aged shower terminal mediated by the third terminal.

The predetermined reward cache of the social commerce shopping system mediated by the compensation payment according to the present invention is a reward cache of the SCS server (hereinafter, referred to as "the SCS server " 20% of the profits obtained by the SCSF are paid to the members of the former Schumer terminal mediated by the third terminal.

The third terminal of the social commerce shopping system mediating the payment of compensation according to the present invention may download and install the SCS application provided by the SCS server and join the SCS server through the SCS application And the SCS server further comprises: i) a qualification of an old schummer for providing a plurality of built-in contact information to the SCS server, or ii) a plurality of built-in contact information To the third terminal, any one of the qualifications of the insurer not providing the third terminal with the SCS server.

The SCS server of the social commerce shopping system mediated by the payment of compensation according to the present invention is characterized in that when the third terminal is a member of the SCS server as the former schoo The SCS application information can be transmitted to the third terminal through the third terminal through the contact information stored in the third terminal, (Hereinafter referred to as "next terminal") that receives SCS app information as the contact information through the third terminal through the contact information built in the third terminal, , The SCS server provides a predetermined reward cache to the third terminal, and b) when the next terminal is connected to the third terminal The SCS server provides the member of the third terminal with a certain ratio of the fee income to be enjoyed by the member of the next terminal when the user joins the member of the SCS server through the SCS application . &Lt; / RTI >

The SCS server of the social commerce shopping system mediating the payment of compensation according to the present invention may pay a certain percentage of the commission income enjoyed by the member of the next terminal to the member of the previous mutual aid terminal.

The SCS server of the social commerce shopping system mediated by the compensation payment according to the present invention is characterized in that when the third terminal is a member of the SCS server as the insurer, And provides a re-fund cache to a member of the third terminal when purchasing an article sold by the SCS server through an app.

The third terminal of the social commerce shopping system mediating the payment of compensation according to the present invention may transmit the SCS app information to another terminal, and the SCS server may transmit the SCS app information to the other terminal through the SCS And provides the reward cache to the member of the third terminal when purchasing the item sold by the SCS server via the SCS app via the app information.

The reward cache of the social commerce shopping system mediated by the compensation payment according to the present invention is a system in which the reward cache of the social commerce shopping system mediates the goods sold by the SCS server via the SCS app via the SCS app information transmitted by the third terminal And is an amount corresponding to 5% of the profit obtained by the SCSF.

The re-fund cache of the social commerce shopping system mediated by the payment of compensation according to the present invention is a system in which the third terminal receives 5% of the amount of the item purchased from the SCS server through the SCS app .

The social commerce shopping system mediated by the compensation payment according to the present invention having the above-described configuration has the following effects.

First, the present invention secures a plurality of public relations objects through the first recruited member, that is, the former recruiter.

Secondly, the air former schumer is rewarded with a predetermined reward cache due to his / her own consumption and the consumer who joins and consumes the shopping mall through himself / herself, so that the consumer of the shopping mall according to the present invention, As a result, companies implementing the present invention do not have to spend too much on direct PR and marketing.

Third, the former member of the old Schumer, ie Inmusher, will also voluntarily conduct public relations. Inhumer will also be rewarded by Reward Cache due to the third party who consumes in the shopping mall that he viewed through Inmusher.

Fourthly, in the case of the shopping mall implementing the present invention, the former schumer directly selected by the former schumer and the latter schumer or the latter by the former schumer, Cache is rewarded, and this mall secures membership in the exponentially growing shopping mall. In addition, these consumers promote the consumption of the mall. As a result, the mall operator first publicizes and promotes the shopping mall with minimal publicity and marketing activities. And it has a derivative effect of marketing activities.

The effects of the present invention are not limited to those mentioned above, and other effects not mentioned can be clearly understood by those skilled in the art from the following description.

FIG. 1 is a schematic view showing a relationship between a shopping company implementing the present invention and an old-fashioned shummer that consumes and increases profit through the shopping company.
FIG. 2 is a schematic diagram showing a tree structure of an SCSF server, an old Schumer and an insumer according to an embodiment of the present invention. FIG.
3 is a terminal screen for allowing a person who installs an application (abbreviated as an application hereinafter) according to the present invention to register as an old schumer or an insurer at the time of membership on the terminal.
4 is a block diagram illustrating a relationship between an SCSF server and members in accordance with an embodiment of the present invention.
FIG. 5 is a conceptual diagram illustrating a profit structure between an old schumer in a first order, an old Schumer in a second order, and a former Schumer in a third order according to an embodiment of the present invention.

The social commerce shopping system mediated by the compensation payment according to the present invention can make various changes and have various embodiments, and specific embodiments will be illustrated in the drawings and described in detail. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

FIG. 1 is a schematic view showing a relationship between a shopping company implementing the present invention and an old-fashioned shummer that consumes and increases profit through the shopping company. FIG. 2 is a schematic diagram showing a tree structure of an SCSF server, an old Schumer and an insumer according to an embodiment of the present invention. FIG. FIG. 3 is a screen for allowing a person who installed an app according to the present invention to register as an old schumer or an insurer at the time of membership on the terminal. 4 is a block diagram illustrating a relationship between an SCSF server and members in accordance with an embodiment of the present invention.

FIG. 5 is a conceptual diagram illustrating a profit structure between an old schumer in a first order, an old Schumer in a second order, and a former Schumer in a third order according to an embodiment of the present invention.

In the case of the social commerce shopping system mediated by the compensation payment according to the present invention, as shown in FIGS. 1 and 2, an SCS server (social commerce shopping) 110; And an agensumer terminal (120).

First, as shown in FIG. 1, a company (SCSF, Social Commerce Shopping Firm) operating a social commerce shopping mall, which is to implement the present invention, ).

Here, in the case of the old schumer 20, the publicity is performed in place of the SCSF 10 while directly purchasing the goods to be sold in the SCSF 10, and he / she is recommended to join and join the shopping mall of the SCSF 10 Who are engaged in active marketing activities, such as directly or indirectly promoting and selling sales of online goods.

The old shumer 20 is a combination of an agent and a consumer and is defined as a person who performs publicity, marketing, and promotional activities on behalf of the SCSF 10 in this specification.

The subscriber 20 joins the SCSF 10 in the form of an old schumer 20 and the SCSF 10 joins the SCSF 10 through the mobile terminal or PC of the former subscriber 20, And joins the server 110.

The old Schumer terminal 120 downloads and installs a social commerce shopping application (hereinafter referred to as SCS application) provided by the SCS server 110.

The old Schumer terminal 120 is preferably a smart phone or a tablet PC in the case of a mobile terminal. The SCS application can be downloaded from an app store (operated by Apple Inc.) or an Android market (such as Google Play). Of course, in case of a general PC or the like rather than a mobile terminal, it is possible to download and install the SCS application as described above through Internet networking.

The old slusher terminal 120 downloads and installs the SCS application and the membership process to the SCS server 110 proceeds free of charge.

As shown in FIG. 3, the old shumer 20 can select a qualification as an old Schumer or Inshumer (to be described later) at the time of membership after installing the SCS application.

The SCS server 110 provides the above-described SCS application through an Android market or an app store, and the SCS server 110 performs an item sale service through the SCS application.

First, when the SCSF 10 first recruits the old shusher 20, as shown in FIG. 4, the first old shusher 20 is located in its own mobile terminal, that is, in the old shusher terminal 120 (For example, Facebook, Twitter, or other SNS ID) stored in the smart phone to the SCSF 10, that is, the SCS server 110. In this case,

As shown in FIG. 3, if the subscription is selected as the qualification of the old schumer 20, the SCS application sends a request to the user of the terminal, that is, (20). In this case, the person who selected the qualification of the old schumer (20) retains his / her status as the former schumer (20) only by granting access to the phone book of the SCS application Membership will be made.

The former Schumer (20) qualifies as a promoter, advertisement, promoter, etc. on behalf of the company SCSF (10). When purchasing the goods through the SCS apps themselves, a certain amount % Of the re-fund cash received from the re-fund cache 20, and the own re-issuer 20 generates the re-issuer 20 or insurer of the lower layer subscribing to the SCS server 110 through the self re-issuer 20, The rewards cache will be awarded when a buyer purchases goods from the old Schumer and Inshummer. Of course, not only the former Schumer or Inshummer of the lower hierarchy to which the former Schumer 20 directly subscribed, but also the old Schumer or another scholar of the lower sub- Or other inmers who are subscribed through the insurer of the first lower tier will receive the benefit of being paid a predetermined reward cache.

As shown in FIG. 4, when the first aged shumer terminal 120 registers as a member of the old Schumer 20, the SCS app accesses the phone book of the mobile terminal to which the access right is granted, Information to the SCS server 110, and the SCS server 110 transmits the SCS app information to the acquired contact information through the intermediary of the old subscriber terminal 120.

Here, the SCS app information promotes the information of the SCS application, that is, the membership having the benefit of giving a predetermined reward cache, and the SCS app is an Internet shopping mall application for selling the goods. And promotes a variety of benefit information such as point payment, gift certificate payment, or prize payment in the SCS application membership and usage, by setting the dispatcher to the old shusher terminal 120, Such as SMS text sending, SNS Facebook wall posting, or returning, so that the rejection of the person who is handed over from the old schummer 20 can be minimized.

The person to whom the SMS or the like is transferred from the old schumer 20 and the person who installs and registers the SCS application is classified as a lower layer of the old schumer 20 corresponding to the person. (20). Of course, as shown in FIG. 3, the person who subscribes to the first subscriber through the old shummer 20 can select whether to join the old or the in-resident. The contact information of the phone book of the terminal is transmitted to the SCS server. However, this is not the case when it is selected as the insurer.

Of course, the former Schumer can mass-produce the old Schumer in the third, corresponding to his lower class, the latter can mass-produce the old Schumer in the third, It is of course possible to produce both qualifications.

Generally speaking, an old Schumer can mass-produce an old Schumer at the bottom, and Inshumer can mass-produce a low-insumer, but can not mass-produce an old Schumer at the bottom. A former Schumer is rewarded with a reward cache for a certain amount of money when purchasing items from a previous Schumer or Sub-Inshummer, and a portion of the amount of his reward cache is transferred to his higher-ranked Schumer . And, the old Schumer can be compensated for the lower hierarchy (see FIG. 5).

It is not possible for Inshumer to emit a sub-concept, but it can produce a sub-concept inmumer. Insurer can enjoy benefits similar to a certain re-fund cache, that is, a discount at the time of purchasing his own goods, and even if a general member joining through himself purchases the article, he can receive a predetermined reward cache.

5, the SCSF 10 subscribes the old schummer 20 to the first, and then the old schummer subscribes 20 of the parent company's profit when purchasing the goods of the general consumer subscribed through the former You will be paid in a reward cache.

In the case where the old shummer 21 is present in the second order of the lower hierarchy, which is registered through the old shummer in the first order, and the general consumer joins through the old shummer 21 in the second order, The SCSF 10 pays 20% of the profits to the former Schumer 21 as a reward cache at the second time but the former Schumer 21 at the second time makes 50% And is paid by the schumer 20.

In the case where the old shummer 23 is mass-produced in the third order through the old shummer 21 and the general purchaser purchases the article through the old shummer 23 in the third order, the SCSF 10 acquires the goods 20% of profits are paid to the former Schumer (23) by the reward cache, while 50% of the previous Schumer (23) commission income is paid to the former Schumer (21) The former Schumer (21) can also pay 20% of the commission income.

The scope of the present invention is defined by the claims, the parentheses used in the claims are not used for optional limitation but are used for the definite components and the description in parentheses is also interpreted as an essential component .

1: Terminal display
2: Insumer join check box
3: Add agensumer to checkbox
10: Social Commerce Shopping Firm (SCSF)
20: Transfer to the first car
21: Transfer to the second car
22: Transfer to the third car
110: Social Commerce Shopping (SCS) server

Claims

In a social commerce shopping system mediated by compensation among members,
An SCS server providing a social commerce shopping application (hereinafter referred to as "SCS app") and providing an item purchasing service through the SCS app; And
And an agent module for installing the SCS application provided by the SCS server, joining the SCS server through the SCS application, and providing a plurality of built-in contact information to the SCS server Social commerce shopping system.

The information processing apparatus according to claim 1,
Wherein the at least one of the phone number, the e-mail account, and the ID is stored in the old smartphone terminal.

The method of claim 1, wherein the SCS server comprises:
And transmits the SCS app information to the contact information received from the previous subscriber terminal.

The method of claim 3, wherein the SCS server comprises:
And transmits the SCS app information to the contact information through the intermediary of the old silmer terminal.

[5] The method of claim 4,
A promotion information of the SCS application, goods information to be sold through the SCS app, and benefit information when using the SCS app.

The system of claim 4, wherein the social commerce system comprises:
Further comprising: a third terminal for receiving the SCS app information from the SCS server as the contact information, via the intermediary of the previous subscriber terminal.

7. The terminal of claim 6,
The SCS application provided by the SCS server can be downloaded and installed to purchase an item to be sold in the SCS app through the SCS application,
The SCS server,
And a predetermined reward cache is provided to a member of the old Schumer terminal mediating the third terminal.

8. The method of claim 7, wherein the predetermined reward cache comprises:
20% of the profits acquired by the company operating the SCS server (hereinafter referred to as "the company operating the SCS server" as " SCSF " 3 is an amount to be paid to the member of the old Schumer terminal that has mediated the terminal.

7. The terminal of claim 6,
The SCS application provided by the SCS server can be downloaded and installed, and the member can join the SCS server through the SCS application,
The SCS server,
When the third terminal registers with the SCS server,
i) an eligibility of an old schummer to provide a plurality of built-in contact information to the SCS server, or
ii) providing the third terminal with any one of the insurer's qualifications not providing the built-in plurality of contact information to the SCS server.

10. The method of claim 9,
When the third terminal is subscribed to the SCS server as the former schoo person among the options,
The third terminal may transmit the SCS app information to the third terminal through the contact information built in the third terminal,
a) a terminal receiving the SCS app information through the third terminal through the contact information embedded in the third terminal (hereinafter, referred to as the third terminal through the contact information built in the third terminal, The SCS server provides a predetermined reward cache to the third terminal when the SCS app purchases an item through the SCS app. ,
b) If the next terminal is registered as an agent in the SCS server through the SCS application via the third terminal, then the SCS server obtains a certain ratio of the commission income of the member of the next terminal To the member of the third terminal.

11. The method of claim 10, wherein the SCS server comprises:
Wherein a certain percentage of the commission income to be enjoyed by the member of the next terminal is paid to the member of the previous subscriber terminal.

10. The method of claim 9,
When the third terminal registers with the SCS server as the insurer among the options,
Wherein the third terminal provides a re-fund cache to a member of the third terminal when the third terminal purchases an item sold by the SCS server through the SCS app.

13. The mobile communication terminal of claim 12,
It is possible to transmit the SCS app information to another terminal,
The SCS server,
When the third terminal purchases an item sold by the SCS server via the SCS app via the SCS app information transmitted by the third terminal, the third terminal provides a reward cache to the member of the third terminal Social commerce shopping system.

14. The method of claim 13,
And the other terminal purchases an item sold by the SCS server via the SCS app via the SCS app information transmitted by the third terminal, and is an amount corresponding to 5% of the profit obtained by the SCSF Social commerce shopping system.

13. The system of claim 12, wherein the re-
Wherein the third terminal is an amount for paying 5% of the amount of the item purchased from the SCS server through the SCS app.