KR20050087413A - Application service provider for total management of network marketing and business method using the same - Google Patents

Abstract

The present invention is an application service provider (ASP) for multi-stage sales comprehensive management, which calculates and analyzes the activity of multi-stage salesmen, calculates sales based on the analyzed data, and efficiently manages multi-stage sales. The sales method used is connected to the multi-stage sales terminal and the multi-stage sales terminal connected to the multi-stage sales company through the communication network. The ASP analyzes sales activities of the multi-stage sales staff, estimates the sales, sales information, membership management information, A central system that manages / statistics / analyzes schedule management information and educational content information, and authenticates whether it is a multi-stage sales person, and allows a multi-stage sales person to access the central system through a client program that can manage their business. To the multistage salesperson and report the change Client server to be reflected in the central system, multi-stage salesperson to access the central system through a web browser, web server to process the results processed by the central system and provide it to the Internet, processing in the central system, client server and web server It includes a Database Base Management Agent (DBMA) that stores the results and provides the information required by each element.

Description

Application service provider for multi-level sales comprehensive management and sales method using it {APPLICATION SERVICE PROVIDER FOR TOTAL MANAGEMENT OF NETWORK MARKETING AND BUSINESS METHOD USING THE SAME}

The present invention relates to a multi-stage sales method, and in particular, to calculate and analyze the activity of multi-stage salespersons, calculate and estimate sales based on the analyzed data, and apply multi-stage sales comprehensive service for efficient management of multistage sales. Application Service Provider (ASP) and sales method using the same.

In recent years, the number of Internet shopping malls and TV home shopping has increased, the law on door-to-door sales has been revised, and the illegal business method of the pyramid sales method has been improved, and the legal basis for the legal multi-stage sales method has been established. Specialized informatization solutions are being researched and developed for multilevel sales methods that enhance transparency and cope with the rapidly changing business environment. For example, multi-stage salespeople require applications that are tailored to their tasks in order to efficiently handle their sales situation, membership management, and so on. A database has been built and made available to multilevel salespeople.

However, multi-tier sales firms not only have to invest a lot of money to build their own database, but also to maintain and manage the database. Multistage vendors and multistage salespeople, on the other hand, cannot raise additional revenue relatively high. Multi-stage sales company can calculate multi-stage salesperson's allowance or calculate estimated sales in the future based on sales results of multi-stage salespeople calculated using the database built in-house, but extrapolate from future sales Since the sales amount to be estimated is estimated, the estimated sales amount is inaccurate. This will be described with reference to the drawings.

FIG. 1 is a graph of a member's sales estimate calculated by a conventional network marketing method. For example, if a salesperson of a multilevel salesperson draws a curve in which sales are constantly increasing from January to the end of March, At the end of March, the estimated sales for one month in April is calculated based on the P1 value at the end of February and the P2 value at the end of March, and E corresponding to the extrapolated point of the curve is calculated. Therefore, the salesperson's estimated sales are inaccurate because they are calculated based on the results of sales generated so far.

In addition, the database built by the conventional multi-stage sales company does not have a salesperson's sales, communication (e-mail, notes, messenger, SMS, etc.) and business-related content associated with the member's sales activities. In particular, a database built by a conventional multi-level sales company cannot provide simulations of salesperson's allowance, but also salesperson's sales, member's sales activities, salesperson's salesperson's and salesperson's schedule salesperson's sales, communication (e-mail) , Messages, messengers, SMS, etc.) and business-related content cannot be linked to the sales activities of multi-stage salesmen. For example, a multistage salesperson may use telephony or visit a multistage sales company to get information on their sales, allowances and subordinates, or process sales, organization charts, payments, etc. through the multistage sales company's website. Only data that is not available.

The present invention is to provide a multi-stage sales comprehensive service application service provider and a sales method using the same as a member of a multi-stage sales company that can comprehensively manage the multi-stage sales based on the sales activity of the multistage salesperson.

It is another object of the present invention as a member of a multi-stage sales company to comprehensively manage the sales activities of the multi-stage salesmen in exchange for a predetermined fee paid by the multistage salesmen and provide information on their sales activities in response to the needs of the multistage salesmen. For example, a multi-stage company provides a multi-stage sales management service provider and a sales method using the multi-stage sales management service that enables a part of the fees paid by the multistage salesperson to be returned.

To this end, the multi-stage sales integrated service application service provider according to the present invention analyzes the sales activity of the multi-stage salesperson to estimate sales and manages / statistics / analysis of sales information, member management information, schedule management information, and educational content information of the salesperson. The central system, and a multi-stage salesperson, and through the client program that the multi-stage salesperson manages their sales operations, accesses the central system and informs the multistage salesperson of the predetermined information and informs the result of the information change. A client server for processing together with the central system, a multi-stage salesperson accessing the central system 10 through a web browser, and a web server for processing the results processed by the central system and providing it to the Internet, the central system, Store the results processed by the client server and the web server This is accomplished by including a Data Base Management Agent (DBMA) that provides the information required by each element.

Here, the central system is a sales / benefit settlement system for calculating sales and allowances of the multi-stage salesmen, and a member management system for managing members who have joined the multi-stage sales company and prospective members who are likely to join the multi-stage sales company. And a schedule management system for managing schedules of members and prospective members subscribed to the multilevel sales company, a content providing system for providing contents necessary for the sales activities of the multilevel salesperson, and the sales / benefit settlement system. It includes an analysis system for receiving and analyzing data provided from the member management system, the schedule management system and the content providing system, and a sales estimation system for estimating the sales of the sales person based on the results analyzed by the analysis system.

In addition, the sales method using the application service provider for multi-level sales comprehensive management is based on the sales / member data provided by the multi-stage sales company from the application service provider (ASP). Constructing a service system, training the multilevel sales company to use a multilevel sales comprehensive management application service provided through the multilevel sales comprehensive management application service system, and at the multistage salesperson, Paying a predetermined service fee to the application service provider in order to use the multi-stage sales comprehensive management application service, and at the application service provider, the multistage salesperson Remind me Granting the right to use the multi-stage sales integrated management application service, and paying the multi-stage sales company 300 an amount corresponding to a certain ratio of the service fee paid by the multi-stage salesperson at the application service provider; In addition, the multi-stage salesperson accomplishes the step of recording the sales activity using the multi-stage sales comprehensive management application service provided by the application service provider and performing the sales activity based on the multistage sales management service.

FIG. 2 is a block diagram illustrating a connection relationship between an application service provider (ASP), a multilevel sales company terminal, and a multistage salesperson terminal according to the present invention. The ASP 100, which comprehensively manages the sales activities of the multi-stage salesperson and the information related to the multi-stage salesperson, is connected through the multi-stage sales company terminal 300 and the multi-stage salesperson's terminal 400 and the communication network 200. do.

Multi-level comprehensive management ASP (100) is a central system (10) for estimating sales by analyzing sales activities of multi-stage salesmen, and manages / statistics / analysis of sales information, membership management information, schedule management information, and educational content information. , The multi-stage salesperson, to access the central system 10 through a client program that can manage the sales operations of the multi-stage salesperson, inform the multistage salesperson of the predetermined information and inform the central system 10 of the change result of the information. The client server 20 and the multi-stage salesperson to access the central system 10 through a web browser and processing the results processed by the central system 10 to provide the Internet to the web server 30, Database management that stores the results processed by the central system 10, the client server 20 and the web server 30 and provides the information required by each element It comprises: (Data Base Management Agent DBMA) (40).

Here, the central system 10 is a sales / benefit settlement system 11 for calculating sales and allowances of a multi-stage salesperson, and a person who is a member of a multistage sales company and a person who is likely to join the multistage salesperson and a multistage sales company. A member management system 12 for managing the membership), a schedule management system 13 for managing the schedules of the multi-stage salesmen and prospective members, and a content providing system 14 for providing contents necessary to assist the sales activities of the multistage salesmen. It includes. In addition, the central system 10 is an analysis system 16 that receives and analyzes data provided from the sales / benefit settlement system 11, the member management system 12, the schedule management system 13, and the content providing system 14. And a sales estimation system 15 for estimating the sales of the salesperson based on the results analyzed by the analysis system 16.

The client server 20 is a member of a multilevel sales company. The client server 20 authenticates whether the multilevel salesperson is a member and permits the multilevel salesperson to access the central system 10 through a client program that can manage his / her business. A unit 21 and a message gateway 22 for transferring and storing messages between the multi-level salesmen.

The web server 30 is a web application module 31 which allows multi-stage salespeople accessing the ASP's website through a web browser to access and retrieve or modify the information generated in the central system 10, and process the data as a stream. It includes a streaming solution 32 to provide to the Internet.

DBMA (4) for storing and providing the results processed by the central system 10 is a sales / allowance DB (41) for storing and providing data related to sales / benefits, and the message gate 22 of the client server 20 and In association, it includes a member / schedule DB 42 for storing and providing data related to the multi-level salesperson, the prospective member and the schedule of the member, and a content file repository 43 for storing and providing the content file.

The multi-stage salesperson terminal 400 is installed with a web browser and connected to the web server 30 of the ASP through the web browser, or a client program for the multi-stage salesman to manage his / her business affairs is installed and A personal computer (PC) 60 connected to the client server 20 and a mobile communication terminal 50 capable of communicating between the ASP 100, the multilevel sales company, the multilevel salesperson and the prospective member.

In particular, the client program operating in conjunction with the central system 10 through the client server 20 is a member management module 61, which allows the multi-level salesperson to manage his / her membership, and the multi-level salesman himself and his subordinate members. (Multilevel sub salesperson) and schedule management module 62 for managing the schedule of the prospective member, sales management module 63 for inquiring / managing sales of the multilevel subsale salesperson and estimating sales and allowances through simulation In addition, the multi-stage sales person operates in conjunction with the training content module 64 and the message gateway 22 for managing and using the training content, and enables the multi-stage salesperson to send and receive messages between the multistage salespeople and the multistage salesperson / multistage sales company. Includes a message module 65.

In addition, the mobile communication terminal 50 is implemented as a mobile phone, PDA.

3 is a flowchart illustrating a multi-stage sales method between a multi-stage sales company, a multistage salesperson, and a multi-stage sales management service provider according to the present invention, and FIG. 4 is a multistage sales company, a multistage salesperson, and a multistage sales according to the present invention. This is a flow chart showing the multi-stage selling method among integrated management service providers.

First, the ASP 100 receives the sales / member-related data provided by the multilevel sales company 300A (S1), and builds a multilevel sales comprehensive management service system suitable for the characteristics of the multilevel sales company 300A (S2). In step S3, the multi-level sales service is provided to the multi-level sales company 300A.

The multi-level sales company 300A uses the multi-stage sales comprehensive management application service provided through the multi-stage sales comprehensive management application service system of the ASP 100 (S4), and uses the multi-stage salesperson 400A for the ASP 100. Training method and business method using the same (S5).

The multilevel salesperson 400A pays a predetermined service fee to the ASP 100 in order to use the multilevel sales comprehensive management application service (S6), and obtains the authority to use the multilevel sales comprehensive management application service from the ASP 100 (S7). ).

The ASP 100 pays the amount corresponding to a predetermined ratio of the service fee paid by the multilevel salesperson 400A to the multilevel sales company 300 as a nominal education and business agency fee (S8). In addition, the ASP 100 provides a multilevel sales comprehensive management application service to the multilevel salesperson 400A (S9) and allows the multilevel salesperson 400A to use the corresponding service (S10).

Here, the steps (S7 to S10) between the step (S10) of using the service from the step (S7) of the multi-stage sales person (400A) pays the service fee to the ASP (100) to obtain a service use right (S7). It can be done in a different way. For example, after the step S6 in which the multilevel salesperson 400A pays a predetermined service fee to the ASP 100 in order to use the multilevel sales comprehensive management application service is performed, the ASP 100 is a multilevel salesperson ( The step (S8) of paying the amount corresponding to a certain percentage of the service fee paid by 400A) to the multilevel sales company 300A as a nominal training and business agency fee is performed, and the multistage salesperson 400A performs the ASP 100. The step (S7) is performed to obtain the authority to use the multi-stage sales comprehensive management application service from. Next, the ASP 100 provides a multilevel sales comprehensive management application service to the multilevel salesperson 400A (S9), and allows the multilevel salesperson 400A to use the corresponding service (S10). In other words, the step S6-> S7-> S8-> S9-> S10 can be modified from S6-> S8-> S7-> S9-> S10. Or, although not described in detail, it may be performed in the order of S6-> S7-> S9-> S10-> S8.

3 and 4 illustrate a relationship in which one multi-stage salesperson has an ASP and a multistage sales company, but the two multistage salespeople have a relationship with an ASP and a multistage sales company as follows.

5 is a flowchart illustrating a multi-stage selling method between a multistage sales company, two multistage salespeople, and a multistage sales management service provider according to the present invention.

For example, if a multi-stage salesperson 400A-1 has a multistage subsales person 400A-1 positioned below his / her own member as a member of the multistage sales company, the multistage subsales person 400A-1 is shown in FIG. As described in FIG. 4, the multi-stage salesperson 400A goes through the same steps as S1 through S6 of paying the service fee to the ASP, and then goes through steps S7 through S10 of using the service by obtaining the service use right.

Therefore, the ASP 100 receives the service fee from the multi-stage sales person 400A and the multi-stage sub salesman 400A-1 and pays the training / sales agency fee to the multistage sales company 300A, and at the same time, the multistage salesman 400A and the multistage sub-stage. Renew the data related to salesperson's benefits and sales.

3 to 5, the multi-stage salesperson is shown as one or two people, but in general, the structure of a member joining the multistage sales company is as shown in FIG. In other words, as a member of a multistage sales company, the multistage salesperson has a general consumer member who is not affiliated with the multistage first subsalesman below him. Here, the multi-level first sub-salesman has members below them (multi-level 2-1 sub-salesman, multi-stage 2-2 sub-salesman, ...), consumer member, based on the multi-stage salesman. Therefore, each multi-stage salesperson having the above structure pays a predetermined service fee to the ASP and uses the multi-stage sales comprehensive management service as described in FIGS. 3 to 5.

The method of using the ASP for multi-stage sales comprehensive management and the sales method using the same according to the present invention having the same structure as described above will be described in detail as follows.

7 is a flowchart illustrating a method of using a multi-stage multi-sales management application service provider according to the present invention, Figure 8 (a) is calculated using the multi-stage sales management system application service provider according to the present invention, subscription It is a graph showing the amount of sales activity of a member, Figure 8 (b) is a graph showing the sales of the subscribed member estimated based on the amount of sales activity of Figure 8 (a).

In the ASP, application services for multi-level sales comprehensive management are largely divided into multi-stage salesperson's activity point (U5), schedule check (U11), sales check (U6), and educational content learning (U13). In order to use the services provided by the ASP, the multi-stage sales person and the multi-stage sales company log in to the ASP website (U9), and if they are certified as members, they perform multi-level sales activities using the following services.

1) Method used by multi-level sales members:

Multi-level salespeople use APS services using a client program installed on their personal computer or using a web browser.

(1) How to use ASP service using client program:

The member activity check (U5) is a step of managing each member's business activities, through the member management system 12, for members (prospective members) who are likely to join the multi-level sub-sales information and multi-stage sales companies as members. Manage information (U1), record the results of business activities such as contact (telephone, visit), business description, performance, and completion for each prospective member and develop a plan based on this (U7), client server (20) Through the message gateway 22 of, SMS, e-mail, notes, etc., the business support, group schedules and announcements are delivered to each member (U2).

On the other hand, the factors of the activity level of the multi-stage salesperson are the number of newly met people and the number of acquaintances met each week, the monthly income of the met person, the additional income motive, monthly business expenses, internet search and e-mail use, the member motivation and membership It includes the number of appointments, the number of messages sent between members, the ratio of registered members to newly met people, and changes in sales propensity. The central system 10 measures the amount of activity of each salesperson by using each factor inputted through the DBMA 40, the client server 20, and the web server 30 and weights pre-assigned to each factor. Calculate and estimate sales. A method of estimating sales amount using these factors will be described next.

Schedule check (U11) is a step of managing the schedule of each member every day, week or month, the member / schedule DB 42 of DBMA (40) associated with the schedule management system 13 of the central system 10 Through this, automatically register and manage official meeting and event schedules for each region and group, or manage the schedules (list of prospective members, status of prospective members, business description, performance, and completion) essential for the project progress for each member. In other words, through the sales / benefit DB 41, if there is a member whose business activity is sluggish after checking the activities of the multi-stage lower sales person (U8), through the schedule management system 13, When contacting (calling or visiting) or requesting to join a group meeting (U12), the ASP retrieves the schedule of each member (U18), the schedule set in the step (U7), and the schedule to be performed every predetermined period (U11). ) And time (U16) that the lower and upper salesmen set as available to the schedule (U17). Therefore, salespeople meet each other at the appropriate time, or solve the problem of the poor sales members through the method of sending and receiving e-mail and messages.

The sales check (U6) is a step of checking the sales by the multi-stage sub salesman and the group through the multi-stage sales person itself, DBMA (40), analysis system 16 and sales estimation system (15) as a member. The sales are checked by the multi-stage salesmen themselves, the multi-stage sub-sales staff and the group, and the sales statistics are calculated according to each sales staff and the multi-stage sales goods (U4). In order to identify the sales structure in which the salesperson's allowance is maximized while changing the target sales of each salesperson according to the salesperson and the activity time, a simulation is performed based on the amount of business activity of each salesperson (U10). Based on the simulation results, each salesperson and each group are informed of their sales targets by SMS, email and / or notes.

Educational content learning (U13), through the content providing system 14, the content file repository 43, the streaming solution 31 of the web server 30, the necessary materials (document data, video data, lectures) Recordings, etc.). Based on the data related to the multi-stage sales project and the results of the sales inspection step (U6), the subordinate salesmen and prospective members are recommended or presented (U19). Here, the recommendation material or the present material, in the form of a content recommendation message, is delivered to the lower salesperson and the prospective member by a method such as SMS, email, or a message.

(2) How to use ASP service using web browser:

When the ASP is accessed through the web application module 31 of the web server 30, the multi-stage salesperson obtains information and a list of the multi-stage sub salesman who manages it, the sales amount for each salesperson, his allowance and the sales. .

2) Method used by multi-level sales company

In addition to the method used by the multi-stage salesperson, the multi-stage sales company may select or change the allowance structure and bonus structure such as breakaway, binary, matrix, and uni-level. When the multilevel sales company decides on the allowance structure, the ASP performs the corresponding work to build the multilevel sales management application service system and provide the service to each member. In addition, the multi-stage sales company can manage and output the information on the organization chart for each member, and can identify the amount of activity for each group and each member and output statistical data.

On the other hand, the method for estimating the sales of the multi-stage salesperson by the ASP for multi-stage sales comprehensive management according to the present invention will be described with reference to the drawings.

Figure 8 (a) is a graph showing the sales activity of the subscribed member, calculated using the multi-stage sales integrated management application service provider according to the present invention, Figure 8 (b) shows the sales activity of Figure 8 (a) It is a graph showing the sales of the members who are estimated based on the background.

As mentioned earlier, the number of new meet-ups and acquaintances each week, the desired monthly income of the meet-up, additional income motives, monthly business expenses, Internet search and e-mail use, the frequency of membership and the frequency of membership, membership By using the factors of the multi-stage salesperson's activity such as the frequency of message transmission between the registered members, the ratio of registered members to newly met persons, and the change in sales tendency, the analysis system 16 of the central system 10 allows one multistage salesperson for a certain period of time. Calculate sales activity and estimate sales based on this. As shown in Fig. 8 (a), the activity of the multi-stage salesperson increased linearly for two months between the beginning of January and the end of February (early March), but from the beginning of March (end of February) to the end of March (4). 1 month between the beginning of the month is reduced from the amount of activity (a1) to the amount of activity (a2), and one month between the beginning of April (end of March) and the end of April (early May) increases from the amount of activity (a2) to the amount of activity (a3). Appearing in shape. Here, it is assumed that the relationship between the amounts of activity is a2 <a1 <a3. On the other hand, as shown in Fig. 8 (b), the sales of the multi-stage salespersons increase linearly in the two months between the beginning of January and the end of February (early March), and from the beginning of March (end of February) to the end of March ( One month between early April) is also increasing from sales (p1) to sales (p2). However, one month between the beginning of April (end of March) and the end of April (early May) decreases to sales (p2 to sales) (p3), because the multi-stage salesperson between the beginning of March (end of February) and the end of March (early April). Meanwhile, at the end of April (early May), the multi-month salesperson's monthly sales in May were based on the amount of activity from the beginning of April (end March) to the end of April (early May). (e3) because the salesperson's activity increased between early April (late March) and late April (early May), where the relationship between sales is the relationship between sales (a2 <a1). Since it is calculated based on <a3), the relationship of p1 <p3 <p2 <e holds.

Therefore, the ASP for multi-level sales comprehensive management according to the present invention accurately estimates the sales based on the amount of activity of the multi-stage salesperson, so that the estimated sales are accurately calculated.

The method of estimating sales as described above will be described in more detail as follows.

Prospective Member Analysis Table factor unit weight 0 One 2 3 4 5 1-1 Number of new people added to the Prospective Member List persons 0 0-5 6-10 11-15 16-20 21 ~ 1-2 Number of new people on the Prospective Member List persons 0 1 ~ 2 3 4 5 6 ~ 1-3 Current monthly income Ten thousand won To 50 50-150 150-200 200-250 250-300 300 ~ 1-4 Desired monthly income Ten thousand won To 100 To 200 To 300 To 500 To 1000 1000 ~ 1-5 Additional Import Motivator Set weight for every 5 to 10 items by sample inspection 1-6 Frequency of Internet Use Times / week 0 One 2 ~ 5 6-10 11-20 21 ~ 1-7 Email count Times / week 0 One 2 ~ 5 6-10 11-20 21 ~ 1-8 Positive against business n / a Strong negative denial neutrality Positive Strong positive 1-9 Interpersonal affinity n / a Very weak weakness middle Strong Very strong 1-10 Reaction after meeting n / a Strong negative denial neutrality Positive Strong positive

As shown in Table 1, the factor for analyzing the prospective member is used to calculate the contribution of the prospective member, and the salesperson's activity is calculated based on this. First, the number of prospective members to be analyzed is calculated as in Equation 1.

Number of Amendments to be Analyzed = (paragraph 1-1) x (paragraph 3-3) x Calculated Weight + (paragraph 1-2)

In addition, the weighted average of each item in the table is calculated by multiplying the average of each item by the calculated value, and the sum of the weighted averages of each item is calculated as in Equation 2 below.

Sum of weighted averages by item = (weighted average in paragraphs 1-4) x Calculated weight value

+ (Weighted average of 1-5) x Output Weights +, ...

Based on Equation 1 and Equation 2, the contribution of the prospective member is obtained as in Equation 3 below.

Prospective Member Contribution = Number of Amended Members x Sum of Weighted Average by Item

Therefore, the potential member contribution represented by Equation 3 is used to calculate the activity of the multi-stage salesperson.

Here, the calculated weight value means a weight for each item calculated by correlation analysis from changes in past sales.

Membership Analysis factor unit weight 0 One 2 3 4 5 2-1 Total membership n / a 2-2 Current monthly income Ten thousand won To 50 50-150 150-200 200-250 250-300 300 ~ 2-3 Number of subsales by member persons 0 0-5 6-10 11-15 16-20 21 ~ 2-4 Payment allowance Ten thousand won To 10 To 50 To 100 To 150 To 200 200 ~ 2-5 List of potential members by member persons To 30 To 50 50-100 100-150 150-200 200 ~ 2-6 Internet usage count Times / week 0 One 2 ~ 5 6-10 11-20 21 ~ 2-7 Email usage count Times / week 0 One 2 ~ 5 6-10 11-20 21 ~ 2-8 Rate of increase of sub salesman by salesperson Persons / month 0 One 2 3 ~ 5 5-10 10 ~ 2-9 Self Consumption Cost Ten thousand won To 30 To 50 50-100 100-150 150-200 200 ~ 2-10 Monthly business cost Ten thousand won To 5 6-10 11-20 21-50 51-70 70 ~

As shown in Table 2, the factor for analyzing the member tendency is used to calculate the contribution of member tendency, and the sales force activity is calculated based on this. As described above, the weighted average of each item in the table is calculated by multiplying the average of each item by the calculated value, and the sum of the weighted averages of each item is calculated as in Equation 4 below.

Sum of weighted averages by item = (weighted average in paragraph 2-2) x Calculated weight value

+ (Weighted average of paragraphs 2-3) x output weights +, ...

Based on Equation 4, the member propensity contribution is calculated as in Equation 5 below.

Membership Attribution = Total Number of Members x Sum of Weighted Average by Item

Therefore, the membership contribution expressed by Equation 5 is used to calculate the activity of the multi-stage salesperson.

Membership Activity Analysis factor 3-1 A certain number of times among members 3-2 Number of messages (email, message, SMS) sent between members 3-3 Percentage of registered members compared to new people 3-4 The number of times a new person meets 3-5 Number of meeting members

As shown in Table 3, the factor for analyzing the member activity is used to calculate the contribution of the member activity, and the sales force activity is calculated based on this. As described above, the weighted average of each item in the table is calculated by multiplying the sum of each item by the calculated value, and the sum of the weighted averages of each item is calculated as in Equation 6 below.

Sum of weighted averages by item = (sum of paragraph 3-1) x Calculated weight

+ (Sum of paragraph 3-2) x Calculation weight +, ...

Based on Equation 6, the contribution of member activity is calculated as in Equation 7 below.

Membership Attribution = Total Number of Members x Sum of Weighted Average by Item

Therefore, the member activity contribution represented by Equation 7 is used to calculate the activity of the multi-stage salesperson.

Sales Trend Analysis factor 4-1 Revenue by Member 4-2 Product composition ratio by price range 4-3 Revenue growth rate 4-4 Revenue Distribution Rate by Member

As shown in Table 4, the factor for analyzing the sales tendency is used to calculate the contribution of the sales tendency, and based on this, the sales amount of the salesperson is calculated. As described above, the weighted average of each item in the table is calculated by multiplying the sum of each item by the calculated value, and the sum of the weighted averages of each item is calculated as in Equation 8 below.

Sum of weighted averages by item = (sum of 4-1) x Calculated weight

+ (Sum of paragraph 4-2) x Calculation weight +, ...

Based on Equation 8, the sales propensity contribution is calculated as in Equation 9.

Revenue Propensity Contribution = Total Number of Members x Sum of Weighted Average by Item

Therefore, the sales propensity contribution represented by Equation 9 is used to calculate the activity of the multi-stage salesperson.

Therefore, sales are estimated by analyzing the correlation between past sales, prospect member contributions, member propensity contributions, member activity contributions, and sales propensity contributions.

In the embodiment of the present invention has been shown an example of analyzing and estimating the sales using the factors shown in the table, from the embodiment of the present invention can be configured so that the factors and analysis formulas can vary according to the characteristics of the multi-stage sales company. It will be readily apparent to those skilled in the art.

In addition, in the embodiment of the present invention, the ASP is implemented separately in the multi-stage dealer, but those skilled in the art will readily appreciate that the ASP according to the present invention can be implemented in a multi-stage dealer.

Multi-level ASP for sales management and sales method using the same according to the present invention can efficiently manage the member management and schedule, sales, allowances, etc. of each member. In the embodiment of the present invention, when there is one multi-stage sales company, it is possible to efficiently manage the multi-stage sales staff of 1,000 to 600,000 people through sales.

In addition, the multi-stage sales management ASP and the sales method using the same according to the present invention, eliminates the risk that occurs when building a multi-stage sales DB system in the multi-stage sales company itself, and reduces the construction cost and its maintenance costs to a minimum Rather, since a part of the service fee paid by the member can be provided to the multilevel sales company, the multilevel sales company can obtain additional profits, and the multistage salesperson can effectively manage the members.

In addition, the multi-stage sales management ASP and the sales method using the same according to the present invention, the payment of the member's allowance can be quickly and simulate the allowance and sales, it is possible to manage the complex members and their schedules It can provide communication (note, messenger, SMS, etc.) and business-related content.

In addition, the ASP for multi-stage sales and the sales method using the same according to the present invention efficiently support the business activities of the multi-stage salesmen, so that the multistage salesmen can increase sales and anticipate the products that can be repeatedly purchased in advance. Since the multilevel sales company can be informed, the multilevel sales company can secure the quantity of the goods in advance.

In addition, the multi-stage sales management ASP and the sales method using the same according to the present invention, when the factors of the change in the multi-stage sales method such as membership allowance, structure, etc. according to the change in the market environment and the product composition, it is optimally Minimize the time and cost of working.

In addition, the multi-stage sales comprehensive management ASP and the sales method using the same according to the present invention, because the objective amount of the activity of the multi-stage salesperson can be objectively compensated, the multistage sales company can give confidence to the multistage salesperson.

In addition, the ASP for multi-level sales comprehensive management and the sales method using the same according to the present invention can improve the corporate competitiveness by allowing the multi-level sales company to make an effort only in the part related to the sale of the product.

In addition, the ASP for multi-level sales comprehensive management according to the invention and the sales method using the same enable the multi-stage salesperson to establish a business plan for maximizing profit based on the estimated profit calculation, And schedule management) can be systematically identified to establish countermeasures so that the business can be further expanded.

1 is a graph illustrating a sales estimate of a member calculated by a conventional network marketing method.

2 is a block diagram illustrating a connection relationship between an application service provider (ASP), a multi-stage sales company terminal, and a multistage salesperson terminal according to the present invention.

3 is a flowchart illustrating a multi-stage selling method between a multi-stage sales company, a multistage salesperson, and a multi-stage sales comprehensive management application service provider according to the present invention.

4 is a flowchart illustrating a multi-stage selling method between a multistage sales company, a multistage salesperson, and a multistage sales management service provider according to the present invention.

5 is a flowchart illustrating a multi-stage selling method between a multistage sales company, a plurality of multistage salespeople and a multistage sales management service provider.

6 is a structural diagram of a multi-stage sales person using an application service provider for multi-stage sales comprehensive management according to the present invention.

7 is a flowchart illustrating a method of using an application service provider for multi-sales sales management according to the present invention.

Figure 8 (a) is a graph showing the sales activity of the multi-stage salesperson, calculated by using the multi-stage sales integrated application service provider for the present invention.

FIG. 8 (b) is a graph showing sales of the multi-stage salesperson estimated based on the sales activity of FIG. 8 (a).

<Brief Description of Major Codes in Drawings>

10: central system 20: client server

30: web server 31: web application module

40: Database Base Manager (DBMA)

50: mobile communication terminal 60: personal computer

61: membership management module 62: calendar management module

63: sales management module 64: training content module

65: message module

100: Application Service Provider (ASP)

200: network

300: multilevel sales company terminal 300A: multilevel sales company

400: Multilevel Salesperson Terminal 400A: Multilevel Salesperson

400A-1: Multilevel subsales

Claims (11)

A central system for estimating sales by analyzing sales activities of multi-stage salesmen and managing / statistical / analyzing salesperson's sales information, member management information, schedule management information, and educational contents information; A multi-stage salesperson is authenticated, the multistage salesperson is able to access the central system through a client program that can manage his / her sales affairs, informs the multistage salesperson of the predetermined information and informs the result of the information change with the central system. Client server to handle, A multi-stage salesperson accessing the central system 10 through a web browser, a web server for processing the results processed by the central system and providing them to the Internet; And a database manager (DBMA) for storing the results processed by the central system, the client server and the web server and providing the information required by each element. Here, the central system A sales / benefit settlement system for calculating sales and allowances of the multi-stage salesperson; A member management system for managing members who have joined the multilevel sales company and prospective members who are likely to join the multilevel sales company; A schedule management system for managing the schedules of members and members of the multi-stage sales company; A content providing system for providing contents necessary for the sales activities of the multi-level salesperson; An analysis system for receiving and analyzing data provided from the revenue / benefit settlement system, the membership management system, the schedule management system, and the content providing system; It includes a sales estimation system for estimating the sales of the sales person based on the results analyzed in the analysis system, The multi-stage sales management service provider, characterized in that connected to the terminal of the multi-stage sales company and the terminal of the multi-stage sales person through a communication network. The method of claim 1, wherein the client server A member authentication unit for authenticating whether the multi-stage salesperson is authorized and allowing access to the central system through a client program that allows the multistage salesperson to manage his / her business affairs; Multi-stage sales integrated service application service provider, characterized in that it comprises a message gateway for delivering and storing messages between the multi-stage sales person. The method of claim 1 or 2, wherein the DBMA is Revenue / allowance DB that stores and provides data related to sales / allowance, A member / schedule DB for storing and providing data related to the member and the member's schedule; Application service provider for multi-level sales comprehensive management, comprising a content file repository for storing and providing content files. According to any one of claims 1 to 3, wherein the activity amount of the multi-stage salesperson, New meetings each week, number of acquaintances, the monthly income of the person you met, additional income motivation, monthly business expenses, Internet search and e-mail usage, motivation for membership and the number of appointments made between members Multi-stage multi-sales application management service provider, characterized in that the number of messages sent between them, the ratio of registered members to newly met people, changes in sales propensity. According to claim 1, wherein the multi-stage salesperson's terminal A mobile communication terminal, Characterized in that it comprises a personal computer installed with a client program operating in conjunction with the central system 10, The client program A member management module that allows a multi-level salesperson to manage his / her membership through the client server; A schedule management module for managing the schedules of the multi-stage salesperson himself and his subordinate salesperson prospective members; A sales management module for inquiring / managing sales of the multi-stage sub salesmen and estimating sales and allowances through simulation; An education content module for allowing the multi-level salesperson to use education content and managing the same; And a message module for operating in association with the message gateway and for transmitting and receiving messages between the multi-level salesmen and the multi-stage salesmen / multistage sales company. The method of claim 5, wherein the multi-stage salesperson's amount of activity is New meetings each week, number of acquaintances, the monthly income of the person you met, additional income motivation, monthly business expenses, Internet search and e-mail usage, motivation for membership and the number of appointments made between members Multi-stage multi-sales application management service provider, characterized in that the number of messages sent between them, the ratio of registered members to newly met people, changes in sales propensity. On the application service provider side, building a multi-stage sales comprehensive management service system suitable for the characteristics of the multistage sales company based on the sales / member-related data provided by the multistage sales company; Teaching, by the multilevel sales company, a method of using the multilevel sales comprehensive management application service provided to the multilevel sales representative through the multilevel sales comprehensive management application service system; At the multi-stage salesperson, receiving a training for using the multi-stage sales comprehensive management application service, and then paying a predetermined service fee to the application service provider to use the multistage sales comprehensive management application service; At the application service provider, granting the multi-stage salesperson the right to use the multi-stage sales comprehensive management application service; At the application service provider, paying the multilevel sales company an amount corresponding to a predetermined ratio of the service fee paid by the multilevel salesperson; Wherein the multi-stage salesperson records the sales activity using the multi-stage sales integrated management application service provided by the application service provider, and performs sales activities based on the multistage sales integrated management application service provider. Business method using. The method of claim 7, wherein the multi-stage salesperson A plurality of submembers and consumer members, wherein each of the plurality of submembers has a different plurality of submembers and different consumer members, and the relationship between the plurality of submembers and other plurality of submembers Characterized by continuing, Each of the sub-members pays a predetermined service fee to the application service provider in order to use the multi-level sales integrated management application service. The method of claim 7 or 8, wherein the multi-level sales comprehensive management application service Related to educational content learning, which helps students learn by using member activity checks that manage each member's business activities, schedule peaks that manage members 'schedules, sales checks that check members' allowances and sales, and content needed for sales activities Business method using an application service provider for multi-level sales comprehensive management, characterized in that the information. The method of claim 7, wherein The business method using a multi-stage integrated sales management application service provider, characterized in that it further comprises information on the structure of the allowance structure and bonus structure, and information on the sales structure and the organizational chart for each member. The activity amount of the multi-stage salesperson according to claim 7 New meetings each week, number of acquaintances, the monthly income of the person you met, additional income motivation, monthly business expenses, Internet search and e-mail usage, motivation for membership and the number of appointments made between members The number of messages sent between them, the ratio of registered members to newly met people, and the change in sales propensity, A business method using an application service provider for multilevel sales comprehensive management, which is used to calculate sales.