KR20150114134A - System for Advertising on Bus - Google Patents

Abstract

The present invention relates to a bus advertising system using a bus stop bell. The present invention is to provide a bus advertising system using a bus stop bell comprising: a GPS receiver which receives position information of a bus and GPS information at the current time; a bus stop bell which includes multiple bus stop switches provided in the bus and transmitting a bus stop signal to a driver at the time of operating, a bus stop light unit turned on or off at the time of operating the bus stop switch, and a bus stop control unit transmitting a bus stop standby signal to output advertising contents according to operation of the bus stop switch; an advertisement DB in which the advertising contents are stored and which assigns the advertising content for each area of driven buses, and classifies the advertising contents for each bus route; a central control unit which extracts and provides advertising contents corresponding to the GPS information and the bus stop standby signal, from the advertisement DB; and a sound information output unit which receives the advertising contents and the bus stop standby signal by interlocking with the central control unit and the bus stop control unit, and outputs advertising contents and a bus stop guide message corresponding to the bus stop standby signal.

Description

[System for Advertising on Bus]

The present invention relates to a bus advertisement system using a get-off bell. More specifically, when operating a getting-off bell for getting off the bus, it is not necessary to distract the advertisement in the bus by providing the advertisement contents, so that the indoor environment of the bus can be improved, A bus advertisement system using a getting-off bell that can maximize the advertisement effect by providing the optimum advertisement corresponding to the position, the direction and the time of the bus to the ad receiver such as passengers and pedestrians will be.

Generally, a bus used by a large number of people operates on a certain route, and a plurality of stops are provided on the route for passengers to get on or off. Accordingly, the transportation company provides a bus stop guide device and broadcasts a stop name for each stop, thereby providing convenience for the passengers to grasp their current position.

However, since the above-described conventional bus stop guidance apparatus briefly broadcasts a bus stop name, there is a problem in that the passenger can not hear the bus stop name unless the passengers continue to pay attention to it, and the advertisement can not be broadcast .

Currently, advertising using buses is limited to attaching a handbill printed on the outside of a bus to vinyl or expressing characters on a billboard using a storage medium inside the bus.

Therefore, the form of advertising using the bus is troublesome to detach and attach the printed matter, the problem of repeatedly advertising only the contents stored in the storage medium of the bus, the difficulty of managing the advertisement and changing the contents of the advertisement in real time, There is no problem.

Accordingly, Korean Patent Laid-Open No. 10-2004-99030 discloses a method of providing not only a position but also a time-varying advertisement for a passenger on a bus.

However, this is intended for passengers who ride on a bus and move with the bus, and it is difficult for the receiver of the advertisement to be limited to passengers in the bus so that they can not directly and directly connect with the purchasing act, .

Also, it is difficult to know the density of the passengers accommodating the executed advertisement or the response of the passengers to the advertisement, and thus data for differentiating the advertisement expenses according to the time or location can not be obtained.

(Patent Document 1) Korean Patent Publication No. 10-2004-99030

In order to solve such problems, the present invention has been devised by the above-mentioned background art, and it is not necessary to distract the advertisement in the bus by providing the advertisement contents when operating the getting-off bell for getting off the bus It is an object of the present invention to provide a bus advertisement system using an off-the-shelf bell which can improve the indoor environment of the bus and enable customized advertisement for each region easily at a relatively low cost.

In addition, the present invention provides a bus using a getting-off bell that maximizes the advertisement effect by providing the advertisement contents to the pedestrian side located on the bus route, as well as the passenger, The purpose of the present invention is to provide an advertisement system.

Further, according to the present invention, a QR code unit is configured in a getting-off bell or a traffic card terminal so that passengers getting off can confirm more detailed contents of the advertisement contents provided by the operation of the getting-off bell, The present invention is directed to providing a bus advertisement system using a getting-off bell that can be provided to a bus user.

In addition, the present invention can shorten the unnecessary time required for the driver to operate the announcement device, thereby enabling safer operation. Also, at the time when announcement and advertisement contents are not outputted, the public service advertisement, Radio, and other general advertisements, so as to provide a variety of information to passengers using the bus.

According to another aspect of the present invention, there is provided a bus advertisement system using a get-off bell, the bus advertisement system comprising: a GPS receiver receiving position information of a bus and GPS information on a current time from a GPS satellite; A bus stop signal for turning on / off the bus in response to an operation of the bus off switch, and a bus stop signal for outputting an advertisement content according to an operation of the bus off switch, And a lowering bell including a lowering control portion for transmitting the lowering bell; An advertisement DB in which the advertisement contents are stored, the advertisement contents are allocated to the buses in operation, and classified by bus lines; A central control unit for extracting and providing the advertisement contents corresponding to the getting off waiting signal and the GPS information from the advertisement DB; And a voice information output unit for receiving the advertisement contents and the getting off waiting signal in cooperation with the central control unit and the getting off control unit and outputting the getting off guidance message and the advertisement contents corresponding to the getting off waiting signal, Advertisement system.

According to an embodiment of the present invention, the getting-off bell may further include a departure memory unit for providing a QR code in which additional information of the advertisement contents output when the passenger gets off the vehicle is controlled according to the control of the step-down control unit A bus advertisement system using a getting-off bell is provided.

According to an embodiment of the present invention, a QR code portion for searching and extracting a QR code corresponding to the advertisement contents according to the control of the getting off control portion and transmitting the QR code to the central control portion is further comprised in the getting off bell And provides a bus advertisement system using a bell.

According to still another aspect of the present invention, there is provided a bus advertisement system using a getting-off bell, wherein the display unit displays a QR code retrieved by the QR code unit.

According to an embodiment of the present invention, the central control unit may provide the advertisement contents for each region stored in the advertisement DB when the GPS signal of the collected bus is identical to the GPS signal of the bus which is transmitted from the landing control unit, And if the GPS information of the collected bus is inconsistent, the advertisement contents information for each region stored in the advertisement DB is sorted for each bus, and the extraction order is relocated.

According to an embodiment of the present invention, the central control unit transmits the traffic information of the subway or other bus connected to the next stop of the bus to the voice information output unit through the collected GPS information. Bus advertising system.

According to an embodiment of the present invention, the audio information output unit may include an announcement broadcast output unit for outputting a guidance message for guiding the passengers' getting on and off and audio information of a multimedia broadcast, An event output unit for outputting event sound information such as a general advertisement or a proposal that is not assigned or classified by the central control unit and the advertisement DB; And a voice control unit for controlling a driving time of the announcement broadcast output unit, the advertisement content output unit, and the event output unit.

According to an embodiment of the present invention, the voice information output unit further comprises a TTS voice conversion unit for synthesizing the advertisement contents and the announcement message transmitted from the central control unit under the control of the voice control unit. And provides a bus advertisement system using the bus.

According to the embodiment of the present invention, it is not necessary to distract the advertisement in the bus by providing the advertisement contents when operating the getting-off bell for getting off the bus, so that the indoor environment of the bus can be improved, It is possible to make customized advertisement for each region easily at a relatively low cost.

Further, according to the embodiment of the present invention, it is possible to maximize the advertising effect by providing the advertisement contents corresponding to the position, the traveling direction and the time of the bus to the pedestrian side located on the bus route as well as the passenger It is effective.

According to the embodiment of the present invention, the QR code unit is configured in the getting-off bell or the traffic card terminal so that the passengers getting off can check the more detailed contents of the advertisement contents provided by the operation of the getting-off bell, There is an effect that can be provided to passengers who continue to get off.

In addition, according to the embodiment of the present invention, it is possible to shorten the unnecessary time required for the driver to operate the announcement device, and thus to provide safer operation, and at the time when announcement and advertisement contents are not output, , A sound of nature, a radio, and other general advertisements are outputted, thereby providing various information to passengers using the bus.

FIG. 1 schematically illustrates a bus advertisement system using a get-off bell according to an embodiment of the present invention; FIG.
FIG. 2 is a block diagram schematically showing a getting-off bell of a bus advertisement system using a get-off bell according to an embodiment of the present invention,
FIG. 3 is a block diagram illustrating a voice information output unit of a bus advertisement system using a get-off bell according to an embodiment of the present invention,
4 is a diagram illustrating a state in which a bus advertisement system using a get-off bell according to an embodiment of the present invention is installed, according to an embodiment of the present invention;

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the drawings, the same reference numerals are used to designate the same or similar components throughout the drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

In describing the components of the present invention, terms such as first, second, A, B, (a), and (b) may be used. These terms are intended to distinguish the constituent elements from other constituent elements, and the terms do not limit the nature, order or order of the constituent elements. When a component is described as being "connected", "coupled", or "connected" to another component, the component may be directly connected to or connected to the other component, It should be understood that an element may be "connected," "coupled," or "connected."

FIG. 1 is a schematic diagram illustrating a bus advertisement system using a get-off bell according to an embodiment of the present invention. FIG. 2 is a block diagram illustrating a bus advertisement system using a get-off bell according to an embodiment of the present invention. FIG. 3 is a block diagram illustrating a voice information output unit of a bus advertisement system using a get-off bell according to an embodiment of the present invention, and FIG. 4 is a block diagram 1 is a diagram illustrating a state in which a bus advertisement system using a get-off bell according to an embodiment of the present invention is installed.

As shown in these figures, the bus advertisement system using the getting-off bell according to an embodiment of the present invention includes a GPS receiver 110, a getting off bell 120, a central control unit 130, an advertisement DB 140, A voice information output unit 160, a display unit 170, a QR code unit 180, and an interface unit 190.

The GPS receiver 110 receives information on the position of the bus and the current time from the GPS satellite 102. The GPS receiver 110 uses the navigation data received via the separately configured GPS antenna to calculate the position And transmits the calculated bus position information to the central control unit 120. [0031]

The getting-off bell 120 is formed in the bus so as to operate the bus passenger to get off the bus. The take-off bell 120 is provided with a take-off switch 122 for transmitting a take-off signal to the driver in operation, The lowering bell 120 is controlled by a signal transmitted from the central control unit 130 and the voice control unit 168 by controlling the lowering lamp unit 124, the lowering switch 122 and the lowering lamp unit 124, And a lowering memory unit 128 for providing supplementary information of the advertisement contents outputted when the passengers get off in accordance with the control of the lowering control unit 126 and the lowering control unit 126.

The display unit 170 displays the advertisement contents information to the passengers on the departure bell 120. The display unit 170 includes a QR code unit 180 ), The QR code is outputted.

Here, the QR code including the additional information of the advertisement contents stored in the advertisement DB 140 is stored in the getting off memory 128 under the control of the getting off controller 126, so that the advertisement contents transmitted from the central control unit 130 And provides the QR code to the display unit 170 side.

The unloading control unit 126 controls the on / off operation of the unloading lamp unit 124 according to whether the unloading switch 122 is operated or not. When any of the unloading switches 122 among the plurality of unloading bells 120 And outputs the ON signal and the getting-off waiting signal to the getting-off lamp unit 124 to turn on the getting off ramp 124 of the getting-off bell 120 and outputting the getting-off bell driving signal to the audio information output unit 160, Lt; / RTI >

At this time, the getting-off bell driving signal is transmitted to the voice information output unit 160 through the wired / wireless communication unit 106, and preferably transmitted through wireless communication such as HSDPA (High Speed Downlink Packet Access) or Wibro (Wireless Brodband Internet) .

In addition, the audio information output unit 160 drives the announcement broadcast output unit 162 according to the getting off bell driving signal transmitted from the getting off control unit 126 to output a beep for a predetermined time period, It informs that it is waiting to get off.

Then, when the bus driver operates the door lock switch 104 to get off the passenger, the driver instructs the guidance broadcast output unit 162 to output the getting off guidance message.

When the lowering switch 122 is operated, the lowering control unit 126 transmits a lowering bell driving signal to the central control unit 130, and the central control unit 130 outputs the lowering bell driving signal to the voice information output unit 160, And outputs the advertisement content through the advertisement content output unit 164 in cooperation with the voice control unit 168 of the terminal apparatus.

The lowering control unit 126 controls the QR code unit 180 so that the QR code corresponding to the advertisement content output from the advertisement content output unit 164 can be outputted through the display unit 170 configured in the lowering bell 120. [ So as to retrieve and output the QR code stored in the getting off memory unit 128.

Here, the passenger's getting-off announcement output unit 162 and the advertisement content output unit 164 may be cross-outputed under the control of the voice control unit 168.

In other words, if the door is opened during the output of the advertisement contents by the advertisement contents output unit 164, the advertisement contents and the announcement can be simultaneously output, or the advertisement contents and the announcement can be outputted in order will be.

For example, when the getting off door is opened, a guidance message such as "Goodbye" is output by the announcement output unit 162 during the advertisement content progress, and after the guidance message is output, And an advertisement message including a general advertisement message classified by the advertiser are output. When the output of the advertisement content is completed, a guidance message such as "Thank you" So that the re-output is performed.

That is, in the present invention, when the getting-off bell 120 is operated, a down-bell driving signal is transmitted to the central control unit 130 and the voice control unit 168, and the central control unit 130 provides the advertisement contents through the advertisement DB 140 And the voice control unit 168 causes announcement broadcasting through the announcement output unit 162 and outputs the advertisement contents provided through the central control unit 130. [

Accordingly, when the passenger operates the getting-off bell 120, the advertisement contents stored in the advertisement DB 140 and the QR code stored in the getting off memory unit 128 are outputted to the audio information output unit 160 and the display unit 170, and in particular, the specific advertisement contents are outputted together with the usual guidance message according to the driving of the lowering switch 122, so that it is unnecessary to distract the advertisement in the bus, thereby improving the indoor environment of the bus And at a relatively low cost, anyone will be able to easily customize their ads by region.

The getting off control unit 126 receives the QR code corresponding to the advertisement contents provided by the central control unit 130 from the getting off memory unit 128 of the getting off bell 120 and transmits the QR code to the traffic card terminal 300, Can be provided to passengers not only in the departure bell 120 but also in the traffic card terminal 300.

At this time, the traffic card terminal 300 preferably includes a display unit 170 for outputting a QR code and a QR code unit 180 for identifying a QR code corresponding to the advertisement content.

The central control unit 130 transmits the advertisement contents stored in the advertisement DB 140 to the voice information output unit 160 and outputs the advertisement contents to the advertisement content output unit 164 So that the output is performed.

The central control unit 130 receives information on the bus position and the current time from the GPS receiver 110 to grasp the position of the bus and displays the advertisement contents according to the current position of the bus in the advertisement DB 140 To the voice control unit 168 of the voice information output unit 160 and the getting off control unit 126 so as to provide the advertisement contents to the passengers getting off.

The central control unit 130 is connected to the GPS receiver 110, the advertisement DB 140, the bus information DB 150, and the interface unit 190, and uses the GPS information collected from the GPS receiver 110, And extracts the advertisement contents stored in the advertisement DB 140 in a predetermined order according to the position of the bus and the time of the bus. Further, it extracts the advertisement contents transmitted from the departure control unit 126 and the GPS information of the collected bus And if the GPS signal of the collected bus is inconsistent with the GPS signal of the collected bus, it operates to rearrange the extraction order by classifying the advertisement contents information for each region stored in the advertisement DB 140 for each bus lane It is possible.

The central control unit 130 searches the bus information DB 150 through the position information of the bus received from the GPS receiver 110 and transmits the traffic information of the subway or other bus connected to the next stop of the bus to the getting off bell 120, And the traffic card terminal 300 and provides the traffic information including the location of the subway station near the stopping position to the passenger, the number of the moving vehicles per section, the traffic disturbance situation such as accident or construction, .

At this time, the above-described traffic information may be provided in a character format via the display unit 170 and may be provided through a QR code.

That is, the present invention can provide various advertisement contents according to the driving of the getting-off bell 120, and can also provide various advertisement contents through the GPS receiver 110 and the central control unit 130 when driving the getting-off bell 120, And the additional information of the advertisement contents can be transmitted to the passenger through the method of providing the QR code, thereby further improving the advertisement effect.

In the meantime, the central control unit 130 of the present invention determines whether or not the current position of the bus detected by the GPS receiver 110 is a stop position, The route information and the bus stop information of the bus together with the advertisement contents for each region are controlled to be output through the audio information output unit 160 until the bus runs at a predetermined distance or more from the time when it is less than the distance to the next stop station.

The advertisement DB 140 stores advertiser information, advertisements including advertisement information requested from an advertiser, advertisement contents including advertisement schedules of the advertisement contents, and assigns the advertisement contents to the buses in operation, The advertisement contents are classified and stored in each route.

In this case, the advertisement contents are allocated to each region by selecting the region where the advertisement is to be performed according to the advertiser's selection. For example, if the main customer layer of the advertisement contents is concentrated in Seoul City, the advertiser can select Seoul City , And the selection of the area can be made by city, county, or city.

The bus information DB 150 stores information such as boarding and announcement announcement information, electronic route data, bus routes, bus stops, bus companies, and the like, and outputs the announcement announcements of the voice information output unit 160 under the control of the central control unit 130 (162).

The audio information output unit 160 includes an announcement output unit 162, an advertisement content output unit 164 and an event output unit 166 and a voice control unit 168. The voice information output unit 160 includes a TTS voice conversion unit 262, And an interface unit 264.

The announcement output unit 162 outputs a guidance message for guiding the passengers' getting on and off according to the control of the voice control unit 168, and audio information of a multimedia broadcast such as a normal radio.

The advertisement content output unit 164 is a component that outputs the advertisement content transmitted from the central control unit 130 under the control of the voice control unit 168. [

The event output unit 166 is driven under the control of the voice control unit 168 and performs various types of event processing such as general advertisement not assigned or classified by the central control unit 130 and the advertisement DB 140, And outputs audio information.

Here, the advertisement content output unit 164 and the event output unit 166 are provided not only inside the bus but also outside the bus, and output various advertisement contents to the outside of the bus under the control of the voice control unit 168, In addition, the advertising effect on the bus outside can be expected.

The voice control unit 168 controls whether each of the output units 162, 164 and 166 is driven according to the operation of the getting-off bell 120, The output unit 162, the advertisement content output unit 164, and the event output unit 166. [

The TTS voice conversion unit 262 synthesizes the advertisement content and the announcement message transmitted from the central control unit 130 under the control of the voice control unit 168, synthesizes the announcement message, the advertisement content, and the event content, To the output units 162, 164, and 166, respectively.

Here, TTS refers to speech synthesis (Text-to-Speech), which is a technique in which a machine automatically generates sound waves of speech, in which a speech of a person selected as a model is recorded, And a speech database is constructed for all the phonemes of the language, and a continuous speech is generated by connecting the phonemes of all the phonemes of the language. In this case, It synthesizes natural voice by controlling the size, length, and height of voice, and refers to natural language processing technology. Particularly, a waveform synthesis step of analyzing the grammatical structure of a document input as text, generating a rhyme such as a human read by the analyzed document structure, and collecting basic units of the stored pronunciation database according to the generated rhyme, .

The interface unit 190 includes an input unit such as a USB port and a serial input / output port and including various known interfaces applied to terminals such as a PC, a notebook, a netbook, a navigation terminal for a car, a smart phone, and a mobile phone.

The bus advertisement system using the getting-off bell according to the present invention provides the advertisement contents with the pre-stored advertisement contents when the take-off bell 120 is operated for getting off the bus, It is possible to improve the indoor environment of the bus and to maximize the advertisement effect by providing the advertisement contents corresponding to the position, the traveling direction and the time of the bus to the pedestrian side located on the bus route as well as the passenger And the QR code unit 180 may be configured in the getting-off bell 120 or the traffic card terminal 300 so that the passengers getting off can check the more detailed contents of the advertisement contents provided by the operation of the getting-off bell 120 So that it is possible to provide the advertisement contents information to the passengers who continue to get off.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiments, it is to be understood that the invention is not limited to the disclosed embodiments. That is, within the scope of the present invention, all of the components may be selectively coupled to one or more of them.

It is also to be understood that the terms such as " comprises, "" comprising," or "having ", as used herein, mean that a component can be implanted unless specifically stated to the contrary. And all terms including technical and scientific terms are to be construed in a manner generally known to one of ordinary skill in the art to which this invention belongs, It has the same meaning as understood.

The foregoing description is merely illustrative of the technical idea of the present invention, and various changes and modifications may be made by those skilled in the art without departing from the essential characteristics of the present invention. Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention.

110: GPS receiver 120:
122: getting off switch 124: getting off ramp part
126: getting off control unit 128: getting off memory unit
130: central control unit 140: advertisement DB
150: bus information DB 160: audio information output unit
162: announcement output unit 164: advertisement content output unit
166: Event output unit 168: Voice control unit
170: Display unit 180: QR code unit

Claims (8)

A bus advertisement system using a get-off bell,
A GPS receiver receiving position information of the bus from the GPS satellite and GPS information on the current time;
A bus stop signal for turning on / off the bus in response to an operation of the bus off switch, and a bus stop signal for outputting an advertisement content according to an operation of the bus off switch, And a lowering bell including a lowering control portion for transmitting the lowering bell;
An advertisement DB in which the advertisement contents are stored, the advertisement contents are allocated to the buses in operation, and classified by bus lines;
A central control unit for extracting and providing the advertisement contents corresponding to the getting off waiting signal and the GPS information from the advertisement DB;
And an audio information output unit for receiving the advertisement contents and the getting off waiting signal in cooperation with the central control unit and the getting off control unit and outputting the getting off guidance message and the advertisement contents corresponding to the getting off waiting signal,
And the bus advertisement system using the getting-off bell.
The method according to claim 1,
Wherein the getting off bell further includes a departure memory unit for providing a QR code in which additional information of the advertisement contents outputted when the passengers get off under the control of the getting off control unit.
3. The method of claim 2,
And a QR code unit for searching and extracting a QR code corresponding to the advertisement content under control of the getting off control unit and transmitting the retrieved QR code to a central control unit.
The method of claim 3,
And a display unit for displaying the QR code retrieved by the QR code unit is further included in the getting off bell.
The method according to claim 1,
The central control unit provides local advertisement contents stored in the advertisement DB when the GPS signal of the collected bus is identical to the GPS signal of the collected bus, The bus advertisement system using the getting-off bell is arranged to classify the advertisement contents information for each region stored in the advertisement DB by bus denominations and to rearrange the extraction order.
The method according to claim 1,
Wherein the central control unit transmits the traffic information of the subway or other bus connected to the next stop of the bus to the voice information output unit through the collected GPS information.
The method according to claim 1,
The audio information output unit
A guidance broadcast output unit for outputting a guidance message for guiding the passengers getting on and off and audio information of a multimedia broadcast;
An advertisement content output unit for outputting the advertisement content transmitted from the central control unit,
An event output unit for outputting general advertisement not assigned or classified by the central control unit and the advertisement DB, or event sound information such as proposal,
An advertisement content output unit, and an event output unit according to the type of the advertisement content transmitted from the central control unit,
And the bus advertisement system using the getting-off bell.
8. The method of claim 7,
Wherein the voice information output unit further comprises a TTS voice conversion unit for synthesizing the advertisement content and the announcement message transmitted from the central control unit under the control of the voice control unit.

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