KR20180079192A - Interactive Advertising Medium Using Smart Device - Google Patents

Abstract

The present invention relates to an interactive advertising medium using a smart device that is capable of maximizing an effect of an advertising image with a touch sensor and an image sensor interface. According to the present invention, the interactive advertising medium using a smart device includes: a body; a stop bell disposed on an upper portion of the body; a display disposed under the stop bell to provide a video, image, and getting off information; an NFC tag disposed under the display to provide the information provided from the display to the smart device; and the smart device having a solar charger adapted to provide power to the body. The interactive advertising medium within public transportation means is applied to a user, thereby maximizing advertisement and promotion effects through videos and still screens. Further, the user′s specific location or behavior can be received from a GPS and a plurality of sensors as an advertising video medium, thereby increasing the efficiency of the advertisement displayed on an advertising medium and removing inconveniences caused upon getting on or off according to a stop station guide and a destination notification.

Description

[0001] Interactive Advertising Medium Using Smart Device [

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an interactive advertisement medium, and more particularly, to an interactive advertisement medium using a smart device capable of maximizing the effect of a publicity image using a touch sensor and an image sensor interface.

With the development of electronic panels, it is common to use electronic panels as publicity means, such as buses and subways, as advertising media.

In the case of the conventional advertising medium in the public transportation system, advertisements are provided according to predetermined advertisement schedules, and advertisements unrelated to the propensity of passengers of the public transportation system are unilaterally provided.

In addition, the conventional public transportation advertisement uses a method of unilaterally displaying the advertisement to the user using a technique using paper, image, or the like. Therefore, as products and services become diverse and advanced, it is not enough to advertise them efficiently.

There are fixed media, moving media types, and the Internet. Among these media, media such as moving media and the Internet can be effectively used to advertise moving images and still images. This type of technology induces users to purchase instantly by using image exposure and URL due to development of Internet and system.

However, this approach is a personalized terminal approach, and is not as an advertising medium for the majority of the public. In addition, video advertising media operating on the public transport platform can not efficiently use the characteristics of the media, and are used in a manner that is simply displayed to the public. Accordingly, such a conventional method is used only in the way of using the Internet for updating the advertisement.

Korean Patent Publication No. 10-2006-0116778

An aspect of the present invention is to provide an interactive advertisement medium using a smart device capable of maximizing the effect of a publicity image by applying an interactive method between a user and a supplier using a touch sensor and an image sensor interface.

According to an aspect of the present invention, there is provided a display device including a body, a take-off bell disposed at an upper portion of the body, a display unit disposed below the take-off bell, An NFC tag unit for providing information provided by the display unit to the smart device, and a solar charger for providing power to the body.

The display unit includes a moving picture providing unit disposed on the display unit and providing area information of the advertisement and the getting off area, a getting off information display unit disposed in the lower part of the moving picture providing unit, And a still advertisement providing unit in which a still advertisement is provided.

The moving picture providing unit may receive GPS information by a GPS position sensor built in the body, and may provide local information of a region corresponding to the received position.

When a specific area is displayed on the getting off information display unit, local information about the specific area in the moving picture providing unit may be provided as a moving picture.

The NFC tag unit may provide local information on the specific area to the smartphone device of the user.

The moving picture providing unit may be provided with an advertisement moving picture and a moving picture for movie promotion.

The moving picture providing unit may further include a time display unit for displaying a current time.

The moving picture providing unit may include a touch sensor for receiving touch information by the input button displayed on the screen when the moving picture is provided.

The motion picture provided by the motion picture providing unit may be updated by a WiFi built in the body.

The getting off information display unit may be displayed in Korea, USA, China and Japanese.

The body may be installed in a frame space between the windows of the bus and the windows.

The solar charger may be installed outside the frame so as to face the frame to which the body is attached.

According to the present invention, by applying an interactive advertisement medium to a user in public transportation means, it is possible to maximize advertisement and publicity effect by using moving picture and still picture.

In addition, since it is possible to receive a specific location or action of a user by using a GPS and a plurality of sensors as an advertising video medium, it is possible to increase the efficiency of the advertisement displayed on the advertisement medium, The inconvenience can be solved.

In addition, the GPS position sensor receives the location information of the area to be unloaded, and provides local information about the area to the screen. By providing the provided area information to the user smartphone device through the NFC tag unit, You can use local information by using phone devices.

Furthermore, it can be applied to public places such as restaurants and beauty salons in addition to public transportation, which is advantageous in many fields.

The technical effects of the present invention are not limited to those mentioned above, and other technical effects not mentioned can be clearly understood by those skilled in the art from the following description.

1 is a diagram showing an interactive advertisement medium using a smart device of the present invention.
FIG. 2 is a diagram showing a state in which an interactive advertisement medium using a smart device of the present invention is mounted on a public transportation.
3 is an image showing an embodiment in which an interactive advertisement medium using the smart device of the present invention shown in Fig. 1 is applied to a bus.
4 is a view showing a solar photovoltaic unit of an interactive advertisement medium using a smart device according to the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the detailed description. It is to be understood, however, that the invention is not to be limited to the specific embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Referring to the accompanying drawings, the same or corresponding components are denoted by the same reference numerals, .

1 is a diagram showing an interactive advertisement medium using a smart device of the present invention.

FIG. 2 is a diagram showing a state in which an interactive advertisement medium using a smart device of the present invention is mounted on a public transportation.

3 is an image showing an embodiment in which an interactive advertisement medium using the smart device of the present invention shown in Fig. 1 is applied to a bus.

1 to 3, an interactive advertisement medium using a smart device according to the present invention includes a body 100, a get-off bell 200 disposed above the body 100, An NFC tag unit 400 disposed at a lower portion of the display unit 300 and providing information provided by the display unit 300 to the smartphone device, 100 to provide power to the solar cell.

The body 100 may have a rectangular shape such as a general mobile phone or a tablet PC and may have a width equal to the width of the frame 10 so as to be installed in the frame 10 between the window and the window inside the bus, 10). ≪ / RTI > In addition, the position where the body 100 is mounted is mounted on the frame 10 between the window and the window so as to be used without inconvenience when the user is sitting on the bus or standing as shown in Figs. 2 and 3, 10 or an intermediate position of the frame 10, and may be mounted at a position where the lowering bell of the conventional bus is mounted.

The lowering bell 200 may be disposed on the upper portion of the body 100. The getting-off bell 200 can perform the same function as the take-off bell 200, which is generally mounted on the bus, as a means for notifying the driver in advance that the passenger gets off the bus when the bus arrives at the destination. However, since the interactive advertisement medium using the smart device according to the present invention provides moving images and still images to the passengers in the body 100, it is possible to prevent the passenger from finding the position of the getting-off bell 200, As shown in FIG.

In addition, when the user depresses the departure bell 200 in order to make a mistake on the bus, local information such as restaurants, nearby sightseeing spots, hospitals, and academies around the stop where the user gets off from the display unit 300, which will be described later, .

A display unit 300 for providing various information to the passengers on the bus on the screen may be disposed under the getting off bell 200. The display unit 300 is disposed above the display unit 300 and is disposed under the moving picture providing unit 310 and the moving picture providing unit 310 for providing local information of the advertisement and the getting off area, And a still advertisement providing unit 330 disposed under the getting off information display unit 320 and provided with a still advertisement.

The moving picture providing unit 310 plays a role of reproducing a moving picture related to a display advertisement and a display advertisement or reproducing a sound with respect to the advertisement medium. It receives GPS information by a GPS position sensor built in the body 100, and provides a predetermined moving picture or sound previously stored when a specific position is inputted. More specifically, when the GPS position sensor receives the specific location information, the moving picture providing unit 310 transmits the local information corresponding to the specific location, that is, the corresponding local information such as a local spot or a restaurant, Can be provided as a moving picture.

In addition to the above-described local information, advertisements indicating information of a company or a company located near the area may be provided as a moving image, or a moving image including movie information to be opened may be provided.

For a specific moving image, a specific motion or action is requested to the user, and the user's action is received by the image sensor using the image sensor built in the body 100, and the user information is synthesized or stored to provide a specific moving image Lt; / RTI > to the provider.

In addition, when a user inputs an input of a moving image while the touch sensor is built in the moving picture providing unit 310, the user can directly touch and select the input button displayed on the screen on which the moving image is reproduced, And receives the input from the moving picture providing unit 310. For example, when a game is played on a screen or a specific event is directly input by the user, the user may touch a specific portion of the screen, so that the video providing unit 310 receives input information according to the screen touch of the user have.

Such a video advertisement or an event can update a program and a moving picture by accessing an AP and using a Wi-Fi function after passing through a specific area. In addition, in the case of a specific event, information corresponding to an event can be stored or exchanged by connecting the user's smart device with Bluetooth using a wireless communication method such as blue communication.

In addition, a time display unit 311 for indicating the current time and date may be further provided at the top of the moving picture providing unit 310 for the convenience of the user.

The getting off information display unit 320 may be disposed below the moving picture providing unit 310. The getting-off information display unit 320 may be provided with a getting-off information, that is, a stop name, at a place where the bus arrives, using a GPS position sensor built in the body 100. The getting-off information displayed on the getting-off information display unit 320 may be provided in four languages other than Korean, basically in the United States, China, and Japan.

The still advertisement providing unit 330 may be disposed below the getting off information display unit 320. The still advertisement providing unit 330 may be provided with a still image, unlike the moving image provided by the moving image providing unit 310. Since the moving picture provided by the moving picture providing unit 310 is not always provided with the same moving picture, the passengers aboard the bus can only view the moving picture provided by the moving picture providing unit 310 when they boarded the moving picture providing unit 330 ), A still image is provided, so that the advertisement effect can be obtained irrespective of passengers who change over time.

The still image provided by the still advertisement providing unit 330 may be provided with a product advertisement, a campaign, an event, etc., and another image may be provided after the same image is maintained or a certain time image is maintained.

In addition, when a danger or a specific event occurs during the operation of the moving picture providing unit 310 and the still advertisement providing unit 330, the user can perform an emergency operation such as flashing a full screen or outputting a sound, have.

The NFC tag unit 400 may be disposed under the steel advertisement providing unit 330. The NFC tag unit 400 accesses information provided from the video providing unit 310 or the still advertisement providing unit 330 to the smartphone device of the user by bringing the smartphone device carried by the user close to the NFC tag unit 400 . Accordingly, the user can check various information by using the smartphone device of the user even when the user is on the bus as when the user boarded the bus.

For example, the information provided to the user's smartphone device using the NFC tag unit 400 may include information on restaurants near the stop, nearby tourist attractions, hospitals, etc. provided on the screen of the video providing unit 310 or the still advertisement providing unit 330 And information about the area where the school is getting off.

As described above, the placement positions of the moving picture providing unit 310, the getting off information display unit 320, the still picture providing unit 330, and the NFC tag unit 400 of the interactive advertisement medium using the smart device according to the present invention are And the lower portion of the getting-off bell 200. However, the configuration may be arranged at different positions depending on the convenience of the user.

1 to 3, the interactive advertisement medium using the smart device according to the present invention may further include a charging terminal 600 capable of charging a smart device on a lower side.

And a charging terminal 600 capable of charging the smart device on the lower side, the user can operate the moving picture and the still screen through the smart device according to the present invention, and at the same time, Can be charged. The charging terminal 600 is of a USB type and can have at least two charging ports.

Although the charging terminal 600 is disposed on the lower side of the body 100 in the present invention, the charging terminal 600 may be disposed on the middle or upper side of the body 100.

In addition, the smart device according to the present invention can supply the power of the smart device through the solar charger 500.

4 is a view showing a solar photovoltaic unit of an interactive advertisement medium using a smart device according to the present invention.

Referring to FIG. 4, the solar charger 500 mounted on the smart device according to the present invention includes a solar collector 510 for collecting sunlight and a solar collector 510 for collecting sunlight collected in the solar collector 510 And a rechargeable battery 520.

The solar collecting plate 510 may be disposed on the body 100 mounted on the frame 10 so as to face the body 100 with the frame 10 therebetween. That is, the body 100 is mounted on the frame 10 located inside the bus, and the solar collector plate 510 is arranged to face the body 100 with the frame 10 therebetween, as shown in FIG. And can be mounted to the frame 10 located outside the bus.

Therefore, the body 100 and the solar collector 510 may be formed by forming grooves in the frame 10 between the body 100 and the solar collector 510, And may be electrically connected to the battery 520. That is, the smart device according to the present invention can be supplied with power necessary for operation by the solar charger 500.

For example, an interactive advertisement medium using a smart device according to the present invention can be operated by receiving power supplied from a bus. However, when an abnormality occurs in a power source provided by a vehicle or when a battery consumption of a bus The power supplied to the rechargeable battery 520 is normally supplied to the rechargeable battery 520 by using the solar collecting plate 510 when the power supplied to the smart device is unreasonable. Therefore, even if the rechargeable battery 520 is not supplied with power, The medium can be operated normally.

As described above, the interactive advertisement medium using the smart device according to the present invention can maximize the advertising and publicity effect by using a moving image and a still image by applying an interactive advertisement medium to the user in the public transportation means, It is possible to increase the efficiency of the advertisement displayed on the advertisement medium because the user can receive the specific position or action of the user by using the GPS and the plurality of sensors and can solve the inconvenience of getting on / have.

In addition, the GPS position sensor receives the location information of the area to be unloaded and provides area information on the area to the screen, and provides the provided area information to the user smartphone device through the NFC tag unit 400, You can use local information by using a smartphone device even if you get off the bus. Furthermore, it can be applied to public places such as restaurants and beauty salons in addition to public transportation, which is advantageous in many fields.

It should be noted that the embodiments of the present invention disclosed in the present specification and drawings are only illustrative of specific examples for the purpose of understanding and are not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

100: Body 200: Get off the bell
300: display unit 310:
320: getting off information display part 330:
400: NFC tag unit 500: solar photovoltaic module
510: solar collector plate 520: rechargeable battery
600: Charging terminal

Claims (12)

Body;
A getting-off bell disposed on the upper portion of the body;
A display unit disposed below the getting-off bell and provided with moving images, images, and getting off information;
An NFC tag disposed under the display unit and providing information provided by the display unit to a smart device; And
And a solar charger for providing power to the body. The display device according to claim 1,
A moving picture providing unit disposed above the display unit and providing local information of an advertisement and a getting-off area;
A getting off information display unit arranged at the lower part of the moving picture providing unit and displaying the getting off information; And
And a still advertisement providing unit disposed below the getting off information display unit and provided with a still advertisement. 3. The method of claim 2,
Wherein the moving picture providing unit receives GPS information by a GPS position sensor built in the body and provides local information of a region corresponding to the received position. 3. The method of claim 2,
Wherein when a specific area is displayed on the getting off information display unit, local information about the specific area is provided as a moving picture in the moving picture providing unit. 5. The method of claim 4,
Wherein the NFC tag unit provides local information on the specific area to a user's smartphone device. 3. The method of claim 2,
And the moving picture providing unit provides a moving picture for advertisement video and movie promotion. 3. The method of claim 2,
And a time display unit for displaying a current time on the moving picture providing unit. 3. The method of claim 2,
Wherein the moving picture providing unit includes a touch sensor for receiving information on the touch in the moving picture providing unit by touching an input button displayed on the screen when providing the moving picture. 3. The method of claim 2,
Wherein the moving picture provided by the moving picture providing unit is updated by Wi-Fi built in the body. The method according to claim 1,
Wherein the getting off information display unit is displayed in Korea, United States, China and Japanese. The method according to claim 1,
Wherein the body is installed in a frame between a window and a window of a bus. 12. The method of claim 11,
Wherein the solar charger is installed outside the frame so as to face the frame to which the body is attached.

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