KR20140068337A - Method for providing advertisement information on air, system thereof, apparatus thereof and terminal thereof - Google Patents

Abstract

The present invention relates to a method and a system for providing adverting information which can photograph product placement information exposed during a specific broadcast, register the photographed product placement information, and differentially provide discount information in the order of registering the product placement information. According to the method and the system of the present invention, images of product placement information exposed to media such as broadcasting are captured by a terminal and registered in a service apparatus, and discount information about a corresponding product is differentially provided in the order of registering the images in the service apparatus, thus activating shipping. Also, since a user can easily acquire detailed information about the product exposed by product placement during a broadcast, sales of partners can be increased after the product placement. Also, since the product placement information included in a screen can be provided to a viewer in the form of a game during the broadcast, viewer′s involvement and awareness of the corresponding product can be increased. Also, the user can actively perform communication with acquaintances by sharing the product placement information with the acquaintances through a social networking service and maintain personal connections through recognition and interest in the latest trends.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for providing advertisement information during broadcasting, a system for the same, a service apparatus for the same,

The present invention relates to a method and system for providing advertisement information, and more particularly, to a method and system for providing advertisement information by photographing and registering indirect advertisement information exposed during a specific broadcast and providing discount information differentially according to a procedure for registering indirect advertisement information A system for the same, a service apparatus for the same, and a terminal for the same.

Among broadcasts currently being broadcasted by broadcasting stations, commodity commercial broadcasting, which is pre-set between the start and end of programs, is being implemented. In addition, in some cable broadcasting, home shopping channels are operated separately, and product advertisements and sales are simultaneously performed.

In particular, each company operates its own website on the Internet to advertise company and company products. In order to expand the scope of advertising, companies that advertise such products sponsor their products in broadcasting such as drama, music, sports, etc. of broadcasting stations or Internet media, and indirectly display products to viewers through the broadcasting PPL, and Product Placement).

However, there is a problem in that, when the viewer who has touched the indirect advertisement wants to know the commodity purchase or the commodity information, he / she has to check the company of the commodity of the commodity and visit the commodity to directly purchase the commodity. There is a need for a method that can raise the awareness of the product because the customer 's involvement in indirect advertisement is low.

Korean Patent Laid-open Publication No. 10-2006-0023202 A, Mar. 14, 2006 (name: method for maximizing indirect advertisement effect using mobile device and inducing product purchase, and system implementing the same)

In order to solve such conventional problems, it is an object of the present invention to provide a method and apparatus for capturing indirect advertisement information exposed on a screen during viewing of a specific broadcast and providing discount information differentially according to a procedure of registering indirect advertisement information A method for providing advertisement information during broadcasting, a system therefor, a service apparatus for the same, and a terminal for the same.

Another object of the present invention is to provide a method for providing advertisement information during broadcasting in which indirect advertisement information exposed on a screen during a specific broadcast is photographed and indirect advertisement information can be shared through social network services with acquaintances, A service device for the service, and a terminal for the service device.

According to another aspect of the present invention, there is provided an in-broadcast advertisement information providing system for receiving at least one broadcasting list for broadcasting including a plurality of indirect advertisement information from a service apparatus, The indirect advertisement information related to the specific broadcast selected in the specific broadcast is displayed, the image including at least one indirect advertisement information is captured from the image of the specific broadcast being reproduced, the captured image is registered in the service device, The method comprising: generating a broadcast list for at least one broadcast including a terminal receiving discount information for purchasing an article associated with indirect advertisement information and indirect advertisement information, And provides detailed information, and when at least one terminal And a service device for providing discount information for purchasing an article related to the indirect advertisement information according to the order in which the image is registered when the image of the specific indirect advertisement information is registered from the terminal.

A terminal according to an exemplary embodiment of the present invention includes a communication unit for communicating with a service apparatus and transmitting and receiving indirect advertisement information provided during a broadcast reproduction and a broadcast list for at least one broadcast including indirect advertisement information from a service apparatus, The method comprising the steps of: displaying indirect advertisement information related to a specific broadcast selected from a broadcast list, capturing an image including at least one indirect advertisement information in a specific broadcast image being reproduced, registering the captured image in the service device, And a control unit for controlling to receive discount information for purchasing the article associated with the advertisement information in order.

The service apparatus according to an exemplary embodiment of the present invention generates at least one broadcasting list for broadcast including at least one service communication unit for communicating with at least one terminal and providing a specific broadcast including at least one indirect advertisement information, And provides detailed information on indirect advertisement information related to a specific broadcast selected in the broadcast list. When at least one terminal registers an image for specific indirect advertisement information during the reproduction of a specific broadcast, And to provide discount information for purchasing an article associated with the indirect advertisement information.

In addition, in the service apparatus according to the present invention, the service control unit may include: a broadcast information providing module for collecting broadcast information on a plurality of broadcasts provided by the broadcast providing apparatus by time, day, and date; An advertisement information providing module for collecting at least one indirect advertisement information associated with the advertisement, and a discount information providing module for differentially providing discount information according to the order of a specific user who has photographed the indirect advertisement information related to broadcasting while reproducing a specific broadcast .

In addition, the service apparatus according to the present invention may further comprise: a service information DB including a broadcast information DB storing a plurality of broadcast information collected from the broadcast providing apparatus, and an advertisement information DB storing at least one indirect advertisement information related to the broadcast information And further comprising:

Also, in the service apparatus according to the present invention, the service communication unit, the service storage unit, or the service control unit may be implemented as one or more servers operating on a cloud computing basis.

A method for providing advertisement information during broadcasting according to an exemplary embodiment of the present invention is a method in which a terminal receives a broadcast list for at least one broadcast including indirect advertisement information from a service apparatus and transmits an indirect advertisement related to a specific broadcast selected in the received broadcast list A step of recording an image including at least one indirect advertisement information in an image of a specific broadcast being reproduced by the terminal, a step of registering the captured image in the service device, And receiving discount information for purchasing an article associated with the indirect advertisement information according to the order.

According to another aspect of the present invention, there is provided a method of providing advertisement information during broadcasting, the method further comprising the step of registering the image of indirect advertisement information photographed by the terminal with an acquaintance in cooperation with a social network service .

According to another aspect of the present invention, there is provided a method for providing advertisement information during broadcasting, the method comprising the steps of: selecting at least one indirect advertisement information included in a photographed image of a terminal; And transmitting, to the service apparatus, an image in which the terminal displays the identification information.

A method for providing advertisement information during broadcasting according to an exemplary embodiment of the present invention includes the steps of generating at least one broadcast list including at least one broadcast including indirect advertisement information, The method comprising the steps of: providing detailed information on the advertisement information; receiving an image of the specific indirect advertisement information from at least one terminal while the service apparatus is reproducing the specific broadcast; And providing discount information for purchasing an article associated with the indirect advertisement information according to the order in which the images are registered.

In addition, in the method for providing advertisement information during broadcasting according to the present invention, the indirect advertisement information may include PPL (Product Placement) advertisement information corresponding to at least one of an article used in a specific broadcast, a trinket possessed by a performer, .

According to another aspect of the present invention, there is provided a method for providing advertisement information during broadcasting, wherein the step of generating a broadcast list includes: collecting broadcast information on a plurality of broadcasts provided by the broadcast- The method comprising the steps of: collecting at least one advertisement information related to broadcast information from a providing apparatus; mapping the broadcast information to indirect advertisement information provided for each broadcast; And generating a broadcast list to be broadcasted.

According to another aspect of the present invention, there is provided a method for providing advertisement information during broadcasting, the method comprising the steps of: checking a sequence in which a service device captures an image captured by a terminal; Adding the one user information to the detailed information of the indirect advertisement information, and publishing the detailed information by the service apparatus.

As another means for solving the problem of the present invention, there is provided a computer readable recording medium on which a program for executing an advertisement information providing method during broadcasting is recorded.

According to the present invention, an image of indirect advertisement information exposed on a media medium such as broadcasting is captured through a terminal and registered in a service device, and discount information on a corresponding article is displayed in a different order So that you can activate your shopping.

In addition, because the user can easily acquire detailed information about products that are exposed as indirect advertisements during broadcasting, the affiliate company can increase sales after indirect advertisement.

In addition, indirect advertisement information included in the screen can be provided to the broadcast viewer in a game mode during broadcasting to increase the level of involvement and awareness of the product.

In addition, the indirect advertisement information discovered by the user can be actively communicated by sharing with the acquaintances through the social network service, and can help maintain the personal relationship through confirmation and interest in the latest trends.

1 is a block diagram illustrating a configuration of a system for providing advertisement information during broadcasting according to an exemplary embodiment of the present invention.
2 is a block diagram showing the configuration of a terminal according to the present invention.
3 is a block diagram showing a configuration of a service apparatus according to the present invention.
4 is a flowchart illustrating an operation method of a terminal according to an embodiment of the present invention.
5 is a flowchart illustrating an operation method of a service apparatus according to an embodiment of the present invention.
6 to 9 are diagrams for explaining a method of providing advertisement information during broadcasting according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description and the accompanying drawings, detailed description of well-known functions or constructions that may obscure the subject matter of the present invention will be omitted. It should be noted that the same constituent elements are denoted by the same reference numerals as possible throughout the drawings.

The terms and words used in the present specification and claims should not be construed to be limited to ordinary or dictionary meanings and the inventor is not limited to the concept of terminology for describing his or her invention in the best way. It should be interpreted as meaning and concept consistent with the technical idea of the present invention. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention, and not all of the technical ideas of the present invention are described. Therefore, It is to be understood that equivalents and modifications are possible.

Hereinafter, a terminal according to an embodiment of the present invention will be described as a representative example of a mobile communication terminal connected to a communication network to receive broadcasting information from a service device and register an image of indirect advertisement information provided during broadcasting, The present invention can be applied to various terminals such as all information communication devices, multimedia terminals, wired terminals, fixed type terminals and IP (Internet Protocol) terminals. Also, the terminal may be a mobile phone, a portable multimedia player (PMP), a mobile Internet device (MID), a smart phone, a desktop, a tablet PC, a notebook, And an information communication device, which can be advantageously used in a mobile terminal having various mobile communication specifications.

The indirect advertisement information according to the embodiment of the present invention may be used for a product placement advertisement (PPL) corresponding to an article used as a small article in a broadcast such as a movie, a drama, a news, a talk show, a comedy program, It can be information.

1 is a block diagram illustrating a configuration of a system for providing advertisement information during broadcasting according to an exemplary embodiment of the present invention.

1, the system 100 for providing advertisement information during broadcasting according to the present invention includes a terminal 10, a service device 20, a broadcast providing device 30, an advertisement providing device 40, a video display device 50 And a communication network 60.

In addition, the service apparatus 20 or the processor mounted on the terminal 10 according to the present invention can process program instructions for executing the method according to the present invention. In one implementation, the processor may be a single-threaded processor, and in other embodiments, the processor may be a multithreaded processor. Further, the processor is capable of processing instructions stored on a memory or storage device.

The communication network 60 performs a series of data transmission and reception operations for data transmission and information exchange between the terminal 10 and the service apparatus 20. [ In particular, the communication network 60 may use various types of communication networks. For example, the communication network 60 may be a WLAN (Wireless LAN), a Wi-Fi, a Wibro, a WiMAX, a High Speed Downlink Packet Access (HSDPA) Or a wired communication method such as Ethernet, xDSL (ADSL, VDSL), HFC (Hybrid Fiber Coax), FTTC (Fiber to the Curb) and FTTH (Fiber To The Home) . Meanwhile, the communication network 60 is not limited to the above-described communication system, but may include any other known or later-developed communication systems in addition to the above-described communication system.

The terminal 10 communicates with the service device 20 through the communication network 60 to transmit and receive all data for providing indirect advertisement information included in the broadcast. In particular, the terminal 10 according to the present invention receives from the service device 20 a broadcast list of broadcasts including a plurality of indirect advertisement information. Then, the terminal 10 reproduces a specific broadcast selected according to a user's request in the received broadcast list. At this time, the terminal 10 displays indirect advertisement information related to broadcasting through broadcasting. On the other hand, the reproduction of a specific broadcast selected in the broadcast list may be output through another image display device 50. [

The terminal 10 captures an image including at least one indirect advertisement information from the image of the specific broadcast being reproduced. That is, the user confirms the indirect advertisement information presented in the detailed information about the broadcast while watching the specific broadcast, and picks up the corresponding article when it is outputted on the screen. Thereafter, the terminal 10 registers the photographed image in the service device 20.

The terminal 10 captures an image of the indirect advertisement information provided during the broadcast, and then receives discount information from the service device 20 to purchase the corresponding article according to the registered order.

The service apparatus 20 communicates with the terminal 10, the broadcast providing apparatus 30 and the advertisement providing apparatus 40 via the communication network 60 to transmit and receive all the data for providing the indirect advertisement information included in the broadcast. In particular, the service apparatus 20 according to the present invention generates a broadcast list for broadcasting including indirect advertisement information. The service device 20 provides detailed information on indirect advertisement information related to a specific broadcast selected in the broadcast list. Here, as the detailed information, the service apparatus 20 displays information about the article used as a small article, the ornaments carried by the performer, the photographing place, the restaurant, and the like.

When the image of the indirect advertisement information exposed by the terminal 10 is registered during the reproduction of the specific broadcast or after the reproduction of the broadcast is completed, the service apparatus 20 displays the image according to the order in which the image is registered And provides discount information for purchasing articles associated with indirect advertisement information. Here, the discount information may be discount coupons or points for purchasing the article.

In addition, the service device 20 according to the present invention can provide information on a broadcast description, a necessary item, a scheduled broadcast time, etc., together with information on product information, price, exposure time of indirect advertisement information on a product, have.

The broadcast providing apparatus 30 communicates with the service apparatus 20 via the communication network 60 to transmit and receive broadcast information for providing a broadcast. In particular, the broadcast providing apparatus 30 according to the present invention provides the service information to the service apparatus 20 by dividing the broadcast information for each broadcast station by time, day of the week, and date according to the request of the service apparatus 20. [ Here, the broadcast providing apparatus 30 collects various kinds of contents provided by the respective broadcasting stations and provides them to the service apparatus 20 or installs the data on the broadcasting information independently of the service apparatus 20 It can transmit and receive.

The advertisement providing apparatus 40 communicates with the service apparatus 20 through the communication network 60 to transmit and receive advertisement information exposed during broadcasting. In particular, the advertisement providing apparatus 40 according to the present invention provides indirect advertisement information included in a specific broadcast to the service apparatus 20 at the request of the service apparatus 20. Here, the advertisement providing device 40 may be a marketing agency, an advertiser, etc. for providing advertisement feedback, and provides detailed information about the product.

The video display device 50 performs a function of outputting a broadcast provided from the service device 20. [ That is, the video display device 50 includes all the information communication devices capable of outputting the broadcast including the indirect advertisement information provided from the service device 20.

Accordingly, in the present invention, an image of indirect advertisement information exposed on a media medium such as a broadcast is captured through a terminal and registered in a service device, and discount information on a corresponding article is displayed in a different order Since it can be provided as an enemy, shopping can be activated. In addition, because the user can easily acquire detailed information about products that are exposed as indirect advertisements during broadcasting, the affiliate company can increase sales after indirect advertisement. In addition, indirect advertisement information included in the screen can be provided to the broadcast viewer in a game mode during broadcasting to increase the level of involvement and awareness of the product. In addition, the indirect advertisement information discovered by the user can be actively communicated by sharing with the acquaintances through the social network service, and can help maintain the personal relationship through confirmation and interest in the latest trends.

2 is a block diagram showing the configuration of a terminal according to the present invention.

2, a terminal 10 according to the present invention includes a control unit 11, an input unit 12, a display unit 13, a storage unit 14, an audio processing unit 15, a communication unit 16, 17). Here, the control unit 11 includes an application providing module 11a.

The input unit 12 receives various information such as numbers and character information and transmits various signals to the control unit 11 in connection with setting various functions and controlling functions of the terminal 10. The input unit 12 may include at least one of a keypad and a touchpad that generates an input signal according to a user's touch or operation. At this time, the input unit 12 may be configured in the form of a touch panel (or a touch screen) together with the display unit 13 to simultaneously perform input and display functions. The input unit 12 may be any type of input device that can be developed in addition to an input device such as a keyboard, a keypad, a mouse, a joystick, and the like. In particular, the input unit 12 according to the present invention receives a signal for selecting a broadcast and a signal for capturing or capturing an indirect advertisement exposed during a broadcast from the control unit 11.

The display unit 13 displays information on a series of operation states, operation results, and the like that occur while the functions of the terminal 10 are performed. In addition, the display unit 13 can display menus of the terminal 10 and user data input by the user. Here, the display unit 13 may be a liquid crystal display (LCD), a thin film transistor (TFT) LCD, an organic light emitting diode (OLED), a light emitting diode (LED), an active matrix organic LED (AMOLED) display and a three-dimensional display. When the display unit 13 is formed as a touch screen, the display unit 13 can perform a part or all of the functions of the input unit 12. In this case, have. In particular, the display unit 13 according to the present invention outputs detailed information about a broadcast selected in accordance with a user's input from a broadcast list, screen information about the broadcast, and the like. In addition, the display unit 13 provides screen information or the like for sharing the image of the indirect advertisement exposed during the broadcast.

The storage unit 14 is a device for storing data, and includes a main storage device and an auxiliary storage device, and stores an application program required for functional operation of the terminal 10. [ The storage unit 14 may include a program area and a data area. Here, when the terminal 10 activates each function in response to a request from the user, the terminal 10 executes the corresponding application programs under the control of the controller 11 to provide each function. In particular, the program area according to the present invention may include an operating system for booting the terminal 10, a program for providing a broadcast list of broadcasts including indirect advertisement information, a program for providing detailed information on a specific broadcast, A program for shooting indirect advertisements exposed during broadcasting, a program for capturing images corresponding to indirect advertisement information, and a program for confirming discount information provided according to the registered order. Further, the data area stores broadcast information for broadcast reproduction, discount information provided according to the order in which images corresponding to indirect advertisement information are captured and registered.

The audio processing unit 15 transmits the audio signal input from the speaker SPK or the microphone MIC to the control unit 11 for reproducing and outputting the audio signal. The audio processor 15 converts an analog audio signal input through a microphone into a digital format and transmits the audio signal to the controller 11. The audio processing unit 15 may convert the digital audio signal output from the control unit 11 into an analog signal and output it through a speaker. In particular, the audio processing unit 15 according to the present invention outputs all effect sounds and execution sounds generated during the reproduction of the broadcast.

The communication unit 16 performs a function of transmitting and receiving data to and from the service device 20 via the communication network 60. Here, the communication unit 16 includes RF transmitting means for up-converting and amplifying the frequency of the transmitted signal, RF receiving means for low-noise amplifying the received signal and down-converting the frequency. The communication unit 16 may include at least one of a wireless communication module (not shown) and a wired communication module (not shown). When the terminal 10 uses wireless communication, the wireless communication module uses any one of a wireless network communication module, a wireless LAN communication module, and a wireless fan communication module to transmit / receive data according to a wireless communication method. Data can be transmitted to or received from the service apparatus 20. [ The wired communication module is for transmitting / receiving data by wire. The wired communication module can connect to the communication network 60 via a wired line and transmit or receive data to or from the service device 20. [ That is, the terminal 10 is connected to the communication network 60 using a wired communication module, and can exchange data with the service device 20 through the communication network 60. In particular, the communication unit 16 according to the present invention communicates with the service device 20 to receive a broadcast list for broadcast including indirect advertisement information, and displays an image of the indirect advertisement exposed during the broadcast in the service device 20 Lt; / RTI >

The camera unit 17 collects image data according to a user's input. The camera unit 17 includes a camera sensor (not shown) that captures an image captured through a lens and converts the photographed optical signal into an electrical signal, and an analog-to-digital And a signal processing unit (not shown). Here, the camera sensor may be a charge coupled device (CCD) sensor or a complementary metal oxide semiconductor (CMOS) image sensor, and the signal processing unit may be implemented by a DSP (Digital Signal Processor). The camera unit 17 may be activated when an input signal for using the camera function is received. Then, the camera unit 17 transmits the collected image data to the control unit 11. In order to effectively perform such a function, the camera unit 17 may include an image processing unit (not shown). At this time, the image processor performs a function of generating screen data for displaying a video signal output from the camera sensor. At this time, the image processing unit processes the image signal output from the camera sensor in units of frames, and outputs the frame image data corresponding to the display characteristics and size of the display unit 13. [ In addition, the image processing unit includes an image codec (CODEC), compresses the frame image data displayed on the display unit 13 in a predetermined manner, or restores the compressed frame image data into original frame image data. Here, the image codec may be a Joint Photographic Coding Experts Group (JPEG) codec or a Moving Picture Experts Group (MPEG) codec. In particular, the camera unit 17 according to the present invention captures an image of indirect advertisement information, which is broadcast and reproduced and exposed, according to a user's input.

The control unit 11 may be an operating system (OS) and a process unit for driving each configuration. For example, the control unit 11 may be a central processing unit (CPU). When the power of the terminal 10 is turned on, the control unit 11 moves the operating system from the auxiliary storage device to the main storage device, performs booting for driving the operating system, and performs necessary signal control . In particular, the control unit 11 according to the present invention receives from the service device 20 a broadcast list of broadcasts including indirect advertisement information. The control unit 11 can output a specific broadcast including indirect advertisement information selected from the received broadcast list. Here, the indirect advertisement information may be PPL (Product Placement) advertisement information corresponding to an article used as a small article in a broadcast such as a movie, a drama, a news, a talk show, a comedy program, ornaments owned by a performer, .

The control unit 11 may capture indirect advertisement information exposed in a specific broadcast being played through another video display device 50 or may capture indirect advertisement information in a video of a specific broadcast being played through another video display device 50 have. Then, the control unit 11 registers the photographed image in the service apparatus 20. [ That is, the control unit 11 confirms the specific indirect advertisement information from the photographed whole image, and displays the identification information on the identified indirect advertisement information so as to be distinguished from other objects or objects of the image. Then, the control unit 11 transmits the image classified by the identification information to the service apparatus 20. [

Meanwhile, the control unit 11 may share the image of the indirect advertisement information with the acquaintances in cooperation with the social network service (SNS). For example, when a viewer corresponding to a plurality of acquaintances watches the same broadcast, the user can proceed to a game in which indirect advertisement information exposed to broadcast is first searched. Herein, each of the viewers can view indirect advertisement information exposed during broadcasting while watching the same broadcast, and can shoot the image and share it through the service device 20 or the social network service among each other.

The control unit 11 receives from the service device 20 the discount information for purchasing the goods associated with the indirect advertisement information in accordance with the order in which the images are registered from the service device 20. [

In order to perform the function of the terminal 10 more effectively, the control unit 11 includes an application providing module 21a. In particular, the application providing module 21a executes a function of displaying a broadcast list of various broadcast information including indirect advertisement information, a function of reproducing a specific broadcast selected from a broadcast list, and the like.

3 is a block diagram showing a configuration of a service apparatus according to the present invention.

Referring to FIG. 3, the service apparatus 20 according to the present invention includes a service control unit 21, a service storage unit 22, and a service communication unit 23. The service control unit 21 includes a broadcast information providing module 21a, an advertisement information providing module 21b and a discount information providing module 21c. The service storing unit 22 includes a broadcast information DB 22a, And an information DB 22b.

The service communication unit 23 transmits and receives data related to indirect advertisement information exposed during broadcasting with the terminal 10 through the communication network 60. [

The service storage unit 22 stores all the programs according to the execution of the functions of the service apparatus 20. [ In particular, the service storage unit 22 according to the present invention includes a broadcast information DB 22a for storing a plurality of broadcast information collected from the broadcast providing apparatus 30, and indirect advertisement information related to a plurality of broadcast information, And an advertisement information DB 22b for storing indirect advertisement information that is exposed.

The service control unit 21 may be an operating system of the service device 20 and a process device that drives each configuration. In particular, the service control unit 21 according to the present invention generates a broadcast list for a specific broadcast including indirect advertisement information. The service control unit 21 collects broadcast information for a plurality of broadcasts from the broadcast providing apparatus 30 by time slot, day of the week, and date, Collected advertisement information related to broadcast information. The service control unit 21 maps the collected broadcast information to indirect advertisement information exposed in the broadcast, and generates a broadcast list including the indirect advertisement information mapped with the broadcast information.

The service control unit 21 provides detailed information on the indirect advertisement information related to the specific broadcast selected from the generated broadcast list. For example, the detailed information may include information about furniture, accessories, spas, costumes, bowls, etc. that are exposed on the screen during broadcasting.

The service control unit 21 receives the image of the indirect advertisement information photographed from the specific terminal 10 while the specific broadcast is being reproduced. At this time, the service control unit 21 confirms the order in which the images photographed from the terminal 10 are registered, identifies the first viewer registered with the image of the indirect advertisement information, The detailed information is updated to the detailed information.

The service control unit 21 confirms the image received from the terminal 10 and provides discount information to the corresponding terminal 10 in order to purchase the article related to the indirect advertisement information according to the order in which the confirmed image is registered.

The service control unit 21 includes a broadcast information providing module 21a, an advertisement information providing module 21b and a discount information providing module 21c in order to perform the function of the service device 20 more effectively. In particular, the broadcast information providing module 21a collects broadcast information on a plurality of broadcasts from the broadcast providing device 30 by time, day, and date. In addition, the advertisement information providing module 21b collects indirect advertisement information for an article exposed during the broadcast in association with a specific broadcast from the advertisement providing device 40. [ In addition, the discount information providing module 21c captures the indirect advertisement information exposed during the reproduction of a specific broadcast, confirms the rank of registered viewers, and provides discount information for purchasing goods differentially according to the confirmed ranking do.

In addition, the service device 20 configured as described above may be implemented as one or more servers operating in a server-based computing-based manner or in a cloud-based manner. In particular, data that can provide indirect advertisement information exposed during broadcasting can be provided through a cloud computing function that can be permanently stored in a cloud computing device on the Internet. Here, cloud computing utilizes Internet technology in digital terminals such as desktops, tablet computers, laptops, netbooks and smart phones to provide virtualized IT (Information Technology) resources such as hardware (server, storage, (Database, security, web server, etc.), service, data, etc. on demand.

On the other hand, the memory mounted on the service device 20 or the terminal 10 stores information in the device. In one implementation, the memory is a computer-readable medium. In one implementation, the memory may be a volatile memory unit, and in other embodiments, the memory may be a non-volatile memory unit. In one implementation, the storage device is a computer-readable medium. In various different implementations, the storage device may include, for example, a hard disk device, an optical disk device, or any other mass storage device.

Although the present specification and drawings describe exemplary device configurations, the functional operations and subject matter implementations described herein may be embodied in other types of digital electronic circuitry, or alternatively, of the structures disclosed herein and their structural equivalents May be embodied in computer software, firmware, or hardware, including, or in combination with, one or more of the foregoing. Implementations of the subject matter described herein may be embodied in one or more computer program products, i. E. One for computer program instructions encoded on a program storage medium of the type for < RTI ID = 0.0 & And can be implemented as a module as described above. The computer-readable medium can be a machine-readable storage device, a machine-readable storage substrate, a memory device, a composition of matter that affects the machine readable propagation type signal, or a combination of one or more of the foregoing.

4 is a flowchart illustrating an operation method of a terminal according to an embodiment of the present invention.

4, the terminal 10 according to the present invention receives from the service device 20 a broadcast list for a plurality of broadcasts including indirect advertisement information in step S11. Then, the terminal 10 displays indirect advertisement information related to the specific broadcast selected in the broadcast list received in step S13. Here, the indirect advertisement information may be PPL (Product Placement) advertisement information corresponding to an article used as a small article in a broadcast such as a movie, a drama, a news, a talk show, a comedy program, ornaments owned by a performer, .

The terminal 10 confirms whether the specific broadcast selected by the user is reproduced in step S15. Here, if the broadcast is a regular broadcast, the terminal 10 checks whether the broadcast is started or terminated.

When the broadcast is being reproduced, the terminal 10 confirms whether the image for the specific broadcast is photographed in step S17. When the image is photographed, the terminal 10 displays the photographed image on the screen in step S19, and displays the identification information in the indirect advertisement information included in the photographed image according to the input of the user. In step S21, the terminal 10 transmits the image including the indirect advertisement information to the service device 20 and registers the image. That is, the terminal 10 selects the indirect advertisement information included in the photographed image through identification information such as an identification symbol or a marking symbol, and distinguishes the indirect advertisement information with the identification information. After that, the terminal 10 transmits the image showing the identification information to the service device 20.

Then, the terminal 10 can receive, from the service device 20, discount information for purchasing an article related to the indirect advertisement information, corresponding to the order of the viewers who registered the image in step S23. That is, if the indirect advertisement information exposed in the broadcast is compared with other viewers while watching the same broadcast program, the terminal 10 first captures the indirect advertisement information in the video and then registers the indirect advertisement information in the service device 20 Discount information that can be used in the case of purchasing can be provided.

Meanwhile, the terminal 10 according to the present invention can share images of the indirect advertisement information with the acquaintances in cooperation with the social network service. That is, the terminal 10 can share the image of the photographed indirect advertisement information with the social network service in cooperation with the acquaintances. For example, when a viewer corresponding to a plurality of acquaintances watches the same broadcast, the user can proceed to a game in which indirect advertisement information exposed to broadcast is first searched. Herein, each of the viewers can view indirect advertisement information exposed during broadcasting while watching the same broadcast, and can shoot the image and share it through the service device 20 or the social network service among each other.

5 is a flowchart illustrating an operation method of a service apparatus according to an embodiment of the present invention.

5, the service device 20 according to the present invention collects broadcast information for a plurality of broadcasts by time, day, and date from the broadcast providing device 30 in step S31, The advertisement information related to the broadcast information collected from the broadcast providing apparatus 30 is collected.

In step S33, the service device 20 generates a broadcast list for a plurality of broadcasts including indirect advertisement information. Here, the service device 20 maps broadcast information to indirect advertisement information exposed for each broadcast, and generates a broadcast list including indirect advertisement information mapped with the broadcast information. Then, the service device 20 provides the broadcast list generated according to the request of the terminal 10 to the corresponding terminal 10 in step S35. At this time, the service device 20 can provide detailed information on the indirect advertisement information related to the specific broadcast selected from the broadcast list. For example, the detailed information includes information on an article used as a props, an ornaments carried by a performer, a photographing place, a restaurant, and the like, which can be exposed through indirect advertisement.

In step S37, the service device 20 confirms whether the registration of the image related to the indirect advertisement information is requested according to the request of the terminal 10. [ That is, the service device 20 receives the image of the indirect advertisement information from the terminal that has captured the image of the indirect advertisement information on which the specific broadcast is reproduced.

When the image registration is requested, the service device 20 confirms the image requested to be registered in step S39. Then, the service device 20 confirms the order in which the images photographed from the terminal 10 are registered, adds the user information that photographed the image of the indirect advertisement information first to the detailed information of the indirect advertisement information, Publish the information. That is, the service apparatus 20 confirms the order in which the images photographed from the terminal 10 are registered, confirms the viewer of the image of the indirect advertisement information first, and then transmits the user information of the corresponding viewer to the indirect advertisement information The detailed information is updated to the detailed information.

In step S41, the service device 20 provides the discount information to the terminal corresponding to the indirect advertisement information according to the order in which the images received from the plurality of terminals are registered.

6 to 9 are diagrams for explaining a method of providing advertisement information during broadcasting according to an embodiment of the present invention.

6, the service apparatus 20 according to the present invention generates a broadcast list 601 for broadcasting including indirect advertisement information at the request of the terminal 10, 10). Then, when the detailed information about the specific broadcast is requested, the service device 20 provides detailed information 603 about the broadcast on the screen. Here, various kinds of articles or places exposed through indirect advertisement during broadcasting may be output as detailed information.

Also, as shown in FIG. 7, the terminal 10 according to the present invention photographs an image 701 determined as indirect advertisement information while selecting and reproducing a specific broadcast among broadcasts providing indirect advertisement information. The terminal 10 can display a specific part or article corresponding to the indirect advertisement in the captured image through the identification information 703.

8, the terminal 10 according to the present invention photographs a video image 801 determined to be indirect advertisement information while watching a broadcast including indirect advertisement information, And shares the screen 803 with each other through the social network service. Then, the service 20 first captures the indirect advertisement information exposed to the specific broadcast and registers the user information about the registered viewer in the detailed information 805 of the corresponding article.

9, the service device 20 according to the present invention provides discount information 901 that allows the user to purchase the goods differentially according to the order in which the indirect advertisement information exposed to a specific broadcast is registered .

Computer-readable media suitable for storing computer program instructions and data include, for example, magnetic media such as hard disks, floppy disks, and magnetic tape, compact disk read only memory (CD-ROM) A magneto-optical medium such as a magneto-optical medium such as a magneto-optical disk such as a magneto-optical disk, a magneto-optical medium such as a floppy disk, and a read only memory (ROM) Access Memory), a flash memory, an erasable programmable ROM (EPROM), and a semiconductor memory such as an Electrically Erasable Programmable ROM (EEPROM). The processor and memory may be supplemented by, or incorporated in, special purpose logic circuits. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like. Such a hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While the specification contains a number of specific implementation details, it should be understood that they are not to be construed as limitations on the scope of any invention or claim, but rather on the description of features that may be specific to a particular embodiment of a particular invention Should be understood. Certain features described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment may also be implemented in multiple embodiments, either individually or in any suitable subcombination. Further, although the features may operate in a particular combination and may be initially described as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, Or a variant of a subcombination.

Likewise, although the operations are depicted in the drawings in a particular order, it should be understood that such operations must be performed in that particular order or sequential order shown to achieve the desired result, or that all illustrated operations should be performed. In certain cases, multitasking and parallel processing may be advantageous. Also, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products It should be understood.

It should be noted that the embodiments of the present invention disclosed in the present specification and drawings are only illustrative of specific examples for the purpose of understanding and are not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

The present invention relates to a method for providing advertisement information during broadcasting and a method for providing indirect discount information according to the order of recording indirect advertisement information exposed during a specific broadcast in the system and registering indirect advertisement information, Thereby sharing indirect advertisement information. Accordingly, the present invention relates to a method and apparatus for capturing an image of indirect advertisement information exposed on a media medium such as broadcasting through a terminal and registering the image on a service device, So that you can activate your shopping. In addition, because the user can easily acquire detailed information about products that are exposed as indirect advertisements during broadcasting, the affiliate company can increase sales after indirect advertisement. In addition, indirect advertisement information included in the screen can be provided to the broadcast viewer in a game mode during broadcasting to increase the level of involvement and awareness of the product. In addition, the indirect advertisement information discovered by the user can be actively communicated by sharing with the acquaintances through the social network service, and can help maintain the personal relationship through confirmation and interest in the latest trends. This is not only a possibility of commercialization or sales, but also a possibility of being industrially applicable since it is practically possible to carry out clearly.

10: terminal 20: service device 30: broadcast providing device
40: advertisement providing device 50: video display device 60: communication network
11: control unit 12: input unit 13:
14: storage unit 15: audio processing unit 16:
17: camera unit 21: service control unit 22: service storage unit
23: service communication unit 100: advertisement information providing system during broadcasting
11a: Application providing module 21a: Broadcast information providing module
21b: an advertisement information providing module 21c: a discount information providing module
22a: broadcast information DB 22b: advertisement information DB

Claims (14)

The method comprising the steps of: receiving a broadcast list of at least one broadcast including a plurality of indirect advertisement information from a service apparatus, displaying indirect advertisement information related to a specific broadcast selected from the received broadcast list, A terminal for capturing an image including one indirect advertisement information, registering the photographed image in the service apparatus, and receiving discount information for purchasing an article associated with the indirect advertisement information according to the order in which the image is registered; And
Generating a broadcast list for at least one broadcast including the indirect advertisement information, providing detailed information on indirect advertisement information related to a specific broadcast selected in the broadcast list, and providing at least one The service providing apparatus provides discount information for purchasing an article related to the indirect advertisement information according to the order in which the image is registered when the image of the specific indirect advertisement information is registered from the terminal;
The advertisement information providing system comprising: A communication unit for communicating with the service device to transmit and receive indirect advertisement information provided during broadcast reproduction; And
Receiving at least one broadcast list of broadcasts including the indirect advertisement information from a service device, displaying indirect advertisement information related to a specific broadcast selected from the received broadcast list, and displaying at least one A control unit for capturing an image including indirect advertisement information of the advertisement information, registering the captured image in the service apparatus, and receiving discount information for purchasing the article related to the advertisement information according to the order in which the image is registered;
And a second terminal. A service communication unit for communicating with at least one terminal and providing a specific broadcast including at least one indirect advertisement information; And
Generating a broadcast list for at least one broadcast including the indirect advertisement information, providing detailed information on indirect advertisement information related to a specific broadcast selected in the broadcast list, and providing at least one A service control unit for providing discount information for purchasing an article related to the indirect advertisement information according to the order in which the image is registered when the image of the specific indirect advertisement information is registered from the terminal;
Wherein the service device comprises: 4. The apparatus of claim 3, wherein the service control unit
A broadcast information providing module for collecting broadcast information on a plurality of broadcasts provided by the broadcast providing device by time, day, and date;
An advertisement information providing module for collecting at least one indirect advertisement information associated with a specific broadcast from the advertisement providing device; And
A discount information providing module for differentially providing discount information according to the order of a specific user who photographed the indirect advertisement information related to the broadcast during the reproduction of the specific broadcast;
The service device comprising: 5. The method of claim 4,
A service storage unit including a broadcast information DB storing a plurality of broadcast information collected from the broadcast providing apparatus and an advertisement information DB storing at least one indirect advertisement information related to the broadcast information;
Further comprising: The method according to any one of claims 3 to 5,
Wherein the service communication unit, the service control unit, or the service storage unit is implemented as one or more servers operating on a cloud computing basis. Receiving a broadcast list of at least one broadcast including indirect advertisement information from a service device and displaying indirect advertisement information related to a specific broadcast selected from the received broadcast list;
Capturing an image including at least one indirect advertisement information on an image of a specific broadcast being reproduced by the terminal;
The terminal registers the photographed image with the service device; And
Receiving discount information for purchasing an article associated with the indirect advertisement information according to a sequence in which the terminal registers the image;
The method comprising the steps of: 8. The method of claim 7, wherein the registering step
The terminal sharing an image of the photographed indirect advertisement information with an acquaintance in cooperation with a social network service;
Further comprising the step of: 8. The method of claim 7, wherein the registering step
The terminal selecting at least one indirect advertisement information included in the photographed image;
The terminal displaying identification information in the selected indirect advertisement information; And
The terminal transmitting an image displaying the identification information to the service apparatus;
The method comprising the steps of: The service device generating a broadcast list for at least one broadcast including indirect advertisement information;
Providing the service device with detailed information on indirect advertisement information associated with a particular broadcast selected in the broadcast list;
Receiving the image of the specific indirect advertisement information from at least one terminal while the service apparatus is reproducing the specific broadcast; And
Providing the discount information that the service device confirms the received image and can purchase an article associated with the indirect advertisement information according to the order in which the confirmed image is registered;
The method comprising the steps of: 11. The method of claim 10, wherein the indirect advertisement information
Wherein the advertisement information is PPL (Product Placement) advertisement information corresponding to at least one of an article used in a specific broadcast, a trinket possessed by a performer, a photographing place, and a restaurant. 11. The method of claim 10, wherein generating the broadcast list comprises:
Collecting at least one piece of advertisement information related to the broadcast information from the advertisement providing device by the service device collecting broadcast information for a plurality of broadcasts provided by the broadcast providing device by time period,
The service device mapping the broadcast information and indirect advertisement information provided for each broadcast; And
Generating a broadcast list including indirect advertisement information mapped with the broadcast information;
The method comprising the steps of: 11. The method of claim 10,
Confirming an order in which the service device registers images photographed from the terminal;
Adding the user information that the service device first photographed the image of the indirect advertisement information to the detailed information of the indirect advertisement information; And
The service device posting the detailed information;
Further comprising the step of: A computer-readable recording medium storing a program for executing the method for providing in-broadcast advertising information according to at least one of claims 7 to 13.

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