KR102008865B1 - Apparatus and terminal for providing advertisement information on air - Google Patents

Abstract

The present invention relates to a method and a system for providing advertisement information, and photographs and registers indirect advertisement information exposed during a specific broadcast, and provides discount information according to the order of registering indirect advertisement information. Through this, the terminal captures the image of the indirect advertisement information exposed to the media such as broadcasting through the terminal and registers the image in the service device, and differentially provides the discount information for the corresponding item in the order in which the image is registered in the service device. Because we can receive, we can activate shopping. In addition, since the user can easily obtain detailed information about a product exposed through indirect advertising during broadcasting, the affiliated company may increase sales after the indirect advertising. In addition, by providing indirect advertisement information included in the screen during the broadcast to the broadcast viewer in a game manner, it is possible to increase the involvement and recognition of the product. In addition, the indirect advertisement information found by the user can be shared with acquaintances through social network services to actively communicate with each other, and can help maintain the network through checking and attention on the latest trends.

Description

Apparatus and terminal for providing advertisement information on air}

The present invention relates to a method and system for providing advertisement information. More particularly, the present invention provides a method and system for photographing and registering indirect advertisement information exposed during a specific broadcast, and provides a discount information according to the order of registering indirect advertisement information. The present invention relates to a service apparatus and a terminal for providing advertisement information.

Currently, broadcasts are being conducted by broadcasting stations, and commercial product commercials are set up between the beginning and the end of the program. In addition, in some cable broadcasting, the home shopping channel is operated separately, and product advertisement and sale are simultaneously performed.

In particular, each company operates its own homepage on the Internet to advertise the company and its products. Companies that advertise these products sponsor their products in broadcasts such as dramas, music, sports, etc. of broadcasting stations or Internet media to expand the scope of advertising, and indirect advertising ( PPL (Product Placement) is implemented.

However, when a viewer who encounters the indirect advertisement wants to purchase the corresponding product or to know the product information, there is an inconvenience of having to check the company of the corresponding product and visit the retailer that sells the corresponding product to purchase the product. The low involvement of customers in indirect advertising requires a way to raise awareness of products.

Korean Laid-Open Patent Publication 10-2006-0023202 A, published on March 14, 2006 (name: Maximizing the effect of indirect advertising and purchasing products using a mobile device and a system for implementing the same)

In order to solve such a conventional problem, an object of the present invention is to shoot indirect advertising information exposed on the screen while watching a particular broadcast, and can provide discount information differentially in the order of registering the indirect advertising information. A service device and a terminal for providing advertisement information during a broadcast are provided.

In addition, another object of the present invention is to provide a service for providing advertising information during the broadcast to share the indirect advertising information exposed on the screen during the viewing of a specific broadcast, the social network service with acquaintances An apparatus and a terminal for the same are provided.

The advertisement information providing system during broadcasting according to an embodiment of the present invention for achieving the above object receives a broadcast list for at least one broadcast including a plurality of indirect advertisement information from the service device, and receives the received broadcast list Display the indirect advertisement information related to the specific broadcast selected in step S, take a picture including at least one indirect advertisement information from the image of the specific broadcast being played, register the photographed image with the service apparatus, and then register the image. Accordingly, a broadcast list for at least one broadcast including a terminal for receiving discount information for purchasing goods related to the indirect advertisement information and indirect advertisement information is generated, and for indirect advertisement information related to a specific broadcast selected from the broadcast list. At least one terminal providing detailed information and playing a specific broadcast If the image for the specific indirect advertising information is registered from the, characterized in that it comprises a service device for providing discount information for purchasing the goods associated with the indirect advertising information in the order in which the image is registered.

The terminal according to an embodiment of the present invention receives a broadcast list for at least one broadcast including a communication unit and indirect advertisement information, which transmits and receives indirect advertisement information provided during broadcast reproduction by communicating with the service apparatus, and receives the received list. Displaying indirect advertisement information related to a specific broadcast selected from a broadcast list, photographing an image including at least one indirect advertisement information from an image of a specific broadcast being played, registering the captured image with a service device, and registering the image And a controller for controlling to receive discount information for purchasing goods associated with the advertisement information in order.

The service apparatus according to an embodiment of the present invention generates a broadcast list for at least one broadcast including indirect advertisement information and a service communication unit for providing a specific broadcast including at least one indirect advertisement information by communicating with at least one terminal. And provide detailed information on the indirect advertisement information related to the specific broadcast selected from the broadcast list, and if an image for the specific indirect advertisement information is registered from at least one terminal while the specific broadcast is being played, the video is registered in the order of registration. The service control unit for controlling to provide discount information for purchasing the goods associated with the indirect advertising information.

In addition, in the service device according to the present invention, the service control unit is a broadcast information providing module for collecting broadcast information for a plurality of broadcasts provided by the broadcast providing device by time zone, day of the week, and date; An advertisement information providing module for collecting at least one related indirect advertisement information and a discount information providing module for differentially providing discount information according to the order of a specific user who photographed the indirect advertisement information related to the broadcast while playing the specific broadcast. Characterized in that.

In the service apparatus according to the present invention, the service storage including a broadcast information DB for storing a plurality of broadcast information collected from the broadcast providing device, and an advertisement information DB for storing at least one indirect advertisement information related to the broadcast information It further comprises a wealth.

In the service apparatus according to the present invention, the service communication unit, the service storage unit or the service control unit may be implemented as one or more servers operating on a cloud computing basis.

In the method of providing advertisement information during a broadcast according to an embodiment of the present invention, a terminal receives a broadcast list for at least one broadcast including indirect advertisement information from a service device, and indirect advertisement associated with a specific broadcast selected from the received broadcast list. Displaying information, photographing a video including at least one piece of indirect advertisement information from a video of a specific broadcast being played by the terminal, registering the photographed image with the service device, and registering the video by the terminal. And receiving discount information for purchasing goods associated with the indirect advertisement information in order.

Also, in the broadcasting advertisement information providing method according to the present invention, the registering may further include sharing the image of the indirect advertisement information photographed by the terminal with an acquaintance with a social network service. .

Also, in the broadcasting advertisement information providing method according to the present invention, the registering includes selecting at least one indirect advertisement information included in the captured image by the terminal, and displaying identification information on the selected indirect advertisement information. And transmitting, by the terminal, the image on which the identification information is displayed to the service device.

According to an embodiment of the present invention, there is provided a method of providing advertisement information during a broadcast, in which a service device generates a broadcast list for at least one broadcast including indirect advertisement information, and the service device is indirectly related to a specific broadcast selected from the broadcast list. Providing detailed information on the advertisement information, receiving, by the service apparatus, an image of the specific indirect advertisement information from at least one terminal while the specific broadcast is being played, and confirming the received image by the service apparatus. And providing discount information for purchasing goods related to the indirect advertisement information according to the order in which the images are registered.

In addition, in the broadcast advertising information providing method according to the present invention, the indirect advertising information is PPL (Products Placement) advertising information corresponding to at least one of the items used in a particular broadcast, jewelry possessed by the performer, shooting location, restaurant It is characterized by.

In addition, in the broadcast advertising information providing method according to the present invention, the step of generating a broadcast list, the service device collects the broadcast information for a plurality of broadcasts provided by the broadcast providing device by time zone, day of the week, date, and the advertisement Collecting at least one advertisement information related to the broadcasting information from the providing apparatus, the service apparatus mapping the broadcasting information with the indirect advertisement information provided for each broadcasting, and the service apparatus including the indirect advertisement information mapped with the broadcasting information. And generating a broadcast list.

In addition, in the broadcast advertisement information providing method according to the present invention, the receiving step includes the step of the service device confirms the order of registration of the image taken from the terminal, the service device first photographs the image for the indirect advertising information And adding the user information to the detailed information of the indirect advertisement information, and posting the detailed information by the service apparatus.

As another means for solving the problem of the present invention, there is provided a computer-readable recording medium recording a program for executing the method of providing advertisement information during broadcasting.

According to the present invention, an image of indirect advertisement information exposed to a media medium such as broadcasting is captured through a terminal and registered in a service device, and discount information for the corresponding article is differentially obtained according to the order in which the image is registered in the service device. Because it can be provided by, it can activate the shopping.

In addition, since the user can easily obtain detailed information about a product exposed through indirect advertising during broadcasting, the affiliated company may increase sales after the indirect advertising.

In addition, by providing indirect advertisement information included in the screen during the broadcast to the broadcast viewer in a game manner, it is possible to increase the involvement and recognition of the product.

In addition, the indirect advertisement information found by the user can be shared with acquaintances through social network services to actively communicate with each other, and can help maintain the network through checking and attention on the latest trends.

1 is a diagram illustrating a configuration of a system for providing advertisement information during a broadcast according to an embodiment of the present invention.
2 is a block diagram showing the configuration of a terminal according to the present invention.
3 is a block diagram showing the configuration of a service apparatus according to the present invention.
4 is a flowchart illustrating a method of operating a terminal according to an exemplary embodiment of the present invention.
5 is a flowchart illustrating a method of operating a service apparatus according to an exemplary embodiment of the present invention.
6 to 9 are exemplary diagrams for describing a method of providing advertisement information during broadcasting according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, in the following description and the accompanying drawings, detailed descriptions of well-known functions or configurations that may obscure the subject matter of the present invention will be omitted. In addition, it should be noted that like elements are denoted by the same reference numerals as much as possible throughout the drawings.

The terms or words used in the specification and claims described below should not be construed as being limited to ordinary or dictionary meanings, and the inventors are appropriate as concepts of terms for explaining their own invention in the best way. It should be interpreted as meanings and concepts in accordance with the technical spirit of the present invention based on the principle that it can be defined. Therefore, the embodiments described in the present specification and the configuration shown in the drawings are only the most preferred embodiments of the present invention, and do not represent all of the technical ideas of the present invention, and various alternatives may be substituted at the time of the present application. It should be understood that there may be equivalents and variations.

Hereinafter, a terminal according to an embodiment of the present invention will be described as a representative example of a mobile communication terminal connected to a communication network to receive broadcast information from a service device and register a captured image of indirect advertisement information provided during a broadcast. Is not limited to a mobile communication terminal, and may be applied to various terminals such as all information communication devices, multimedia terminals, wired terminals, fixed terminals, and IP (Internet Protocol) terminals. In addition, the terminal may be a mobile phone, a portable multimedia player (PMP), a mobile internet device (MID), a smart phone, a desktop, a tablet computer, a notebook, a net book. And a mobile terminal having various mobile communication specifications, such as an information communication device.

Indirect advertisement information according to an embodiment of the present invention is a product, such as a movie, drama, news, talk shows, PPL (Products Placement) advertisements corresponding to items used as props in the broadcast, ornaments possessed by the performers, shooting locations, restaurants, etc. It can be information.

1 is a diagram illustrating a configuration of a system for providing advertisement information during a broadcast according to an embodiment of the present invention.

Referring to FIG. 1, the system 100 for providing advertisement information according to the present invention includes a terminal 10, a service device 20, a broadcast providing device 30, an advertisement providing device 40, and an image display device 50. ) And the communication network 60.

In addition, a processor mounted in the service apparatus 20 or the terminal 10 according to the present invention may process a program command for executing the method according to the present invention. In one implementation, this processor may be a single-threaded processor, and in other implementations, the processor may be a multithreaded processor. Furthermore, the processor is capable of processing instructions stored on memory or storage devices.

The communication network 60 performs a series of data transmission and reception operations for data transmission and information exchange between the terminal 10 and the service device 20. In particular, the communication network 60 may use various types of communication networks, for example, a wireless LAN (WLAN), a Wi-Fi (Wi-Fi), a Wibro, a Wimax, a High Speed Downlink Packet Access (HSDPA). Wireless communication methods such as Ethernet or wired communication methods such as Ethernet, xDSL (ADSL, VDSL), Hybrid Fiber Coax (HFC), Fiber to The Curb (FTTC), and Fiber To The Home (FTTH) may be used. . On the other hand, the communication network 60 is not limited to the above-described communication method, and may include all other communication methods in addition to the above-described communication method well-known or to be developed in the future.

The terminal 10 communicates with the service apparatus 20 through the communication network 60 to transmit and receive all data for providing indirect advertisement information included in the broadcast. In particular, the terminal 10 according to the present invention receives a broadcast list for a broadcast including a plurality of indirect advertisement information from the service device 20. The terminal 10 plays a specific broadcast selected according to a user's request from the received broadcast list. At this time, the terminal 10 displays indirect advertisement information related to the broadcast through the broadcast. Meanwhile, playback of a specific broadcast selected from the broadcast list may be output through another video display device 50.

The terminal 10 captures an image including at least one indirect advertisement information from the image of a specific broadcast being played. That is, while watching a particular broadcast, the user checks the indirect advertisement information presented in the detailed information about the broadcast, and photographs it when the corresponding article is displayed on the screen. Thereafter, the terminal 10 registers the captured image to the service device 20.

The terminal 10 receives an image of the indirect advertisement information provided during the broadcast, and then receives the discount information from the service apparatus 20 for purchasing the corresponding item in the order of registration.

The service device 20 communicates with the terminal 10, the broadcast providing device 30, and the advertisement providing device 40 through the communication network 60 to transmit and receive all data for providing indirect advertisement information included in the broadcast. In particular, the service apparatus 20 according to the present invention generates a broadcast list for a broadcast including indirect advertisement information. In addition, the service device 20 provides detailed information on indirect advertisement information related to a specific broadcast selected from the broadcast list. Here, the service apparatus 20 displays, as detailed information, items used as props for the broadcast, ornaments possessed by the performer, shooting locations, restaurants, and the like.

When the service device 20 is playing a specific broadcast or after the playback of the broadcast is ended, if the video for the indirect advertisement information exposed in the broadcast is registered from the terminal 10, the video is registered according to the order in which the video is registered. Provide discount information for purchasing goods associated with indirect advertisement information. Here, the discount information may be applied to a discount coupon or points to purchase the goods.

In addition, the service device 20 according to the present invention may provide information on a broadcast description, a necessary item, a scheduled broadcast time, etc. together with information on product information, price, exposure time of indirect advertisement information on a product, a desired program, and the like. have.

The broadcast providing device 30 communicates with the service device 20 through the communication network 60 to transmit and receive broadcast information for providing a broadcast. In particular, the broadcast providing device 30 according to the present invention provides the service device 20 by dividing the broadcast information on the broadcast provided for each broadcasting station by time zone, day of the week, and date according to the request of the service device 20. Here, the broadcast providing device 30 collects various types of contents provided by each broadcasting station and provides them to the service device 20, or installed in a corresponding broadcasting station to provide data about broadcast information independently of the service device 20. Can send and receive

The advertisement providing device 40 communicates with the service device 20 through the communication network 60 to transmit and receive advertisement information exposed during broadcasting. In particular, the advertisement providing apparatus 40 according to the present invention provides indirect advertisement information included in the reproduction of a specific broadcast to the service apparatus 20 at the request of the service apparatus 20. Here, the advertisement providing device 40 may be a marketing agency, an advertiser, etc. for the purpose of advertisement feedback, and provides detailed information about the product.

The video display device 50 performs a function of outputting a broadcast provided from the service device 20. That is, the image display device 50 includes all information communication devices capable of outputting a broadcast including indirect advertisement information provided from the service device 20.

In this way, the present invention captures the image of the indirect advertising information exposed to the media such as broadcast through the terminal to register in the service device, and the discount information for the goods in accordance with the order in which the image is registered in the service device differential Because it can be provided as an enemy, shopping can be activated. In addition, since the user can easily obtain detailed information about a product exposed through indirect advertising during broadcasting, the affiliated company may increase sales after the indirect advertising. In addition, by providing indirect advertisement information included in the screen during the broadcast to the broadcast viewer in a game manner, it is possible to increase the involvement and recognition of the product. In addition, the indirect advertisement information found by the user can be shared with acquaintances through social network services to actively communicate with each other, and can help maintain the network through checking and attention on the latest trends.

2 is a block diagram showing the configuration of a terminal according to the present invention.

2, the terminal 10 according to the present invention includes a control unit 11, an input unit 12, a display unit 13, a storage unit 14, an audio processing unit 15, a communication unit 16, and a camera unit ( 17). Here, the control unit 11 includes an application providing module 11a.

The input unit 12 receives various information such as numeric and text information, and transmits a signal input in connection with setting various functions and controlling functions of the terminal 10 to the control unit 11. In addition, the input unit 12 may include at least one of a keypad and a touch pad generating an input signal according to a user's touch or manipulation. In this case, the input unit 12 may be configured in the form of a single touch panel (or touch screen) together with the display unit 13 to simultaneously perform input and display functions. In addition, the input unit 12 may be any type of input means that can be developed in the future, in addition to input devices such as a keyboard, a keypad, a mouse, a joystick, and the like. In particular, the input unit 12 according to the present invention receives a signal for selecting a broadcast and a signal for capturing or capturing an indirect advertisement exposed during the broadcast from the controller 11.

The display unit 13 displays information on a series of operation states and operation results generated during the functioning of the terminal 10. In addition, the display unit 13 may display a menu of the terminal 10 and user data input by the user. The display unit 13 may include a liquid crystal display (LCD), a thin film transistor LCD (TFT-LCD), organic light emitting diodes (OLED), a light emitting diode (LED), an active matrix organic LED (AMOLED), and a flexible display (Flexible). display) and three-dimensional display. In this case, the display unit 13 may be configured in the form of a touch screen. As such, when the display unit 13 is formed in the form of a touch screen, the display unit 13 may perform some or all of the functions of the input unit 12. have. In particular, the display unit 13 according to the present invention outputs detailed information on a broadcast selected according to a user's input from the broadcast list, screen information on the broadcast, and the like. In addition, the display unit 13 provides screen information and the like for sharing an image of the indirect advertisement exposed during the broadcast.

The storage unit 14 is a device for storing data. The storage unit 14 includes a main memory device and an auxiliary memory device, and stores an application program necessary for a functional operation of the terminal 10. The storage unit 14 may largely include a program area and a data area. In this case, when the terminal 10 activates each function in response to a user's request, the terminal 10 executes corresponding application programs under the control of the controller 11 to provide each function. In particular, the program area according to the present invention includes an operating system for booting the terminal 10, a program for providing a broadcast list for a broadcast including indirect advertisement information, a program for providing detailed information for a specific broadcast, and a specific broadcast for playing a specific broadcast. The program stores a program for photographing indirect advertisements exposed during broadcasting, and a program for checking discount information provided according to a registered order by photographing an image corresponding to the indirect advertisement information. In addition, the data area stores broadcast information for broadcast reproduction, discount information provided according to the order in which the images corresponding to the indirect advertisement information are recorded and registered.

The audio processor 15 transmits an audio signal input from a speaker SPK or a microphone MIC for reproducing and outputting an audio signal to the controller 11. The audio processor 15 may convert the analog audio signal input through the microphone into a digital format and transmit the digital signal to the controller 11. In addition, the audio processor 15 may convert an audio signal of a digital format output from the controller 11 into an analog signal and output the analog signal through a speaker. In particular, the audio processor 15 according to the present invention outputs all the effect sounds and execution sounds generated during broadcast reproduction.

The communication unit 16 performs a function for transmitting and receiving data through the service device 20 and the communication network 60. Here, the communication unit 16 includes RF transmitting means for up-converting and amplifying the frequency of the transmitted signal, and RF receiving means for low-noise-amplifying and down-converting the received signal. The communication unit 16 may include at least one of a wireless communication module (not shown) and a wired communication module (not shown). The wireless communication module is configured to transmit and receive data according to a wireless communication method. When the terminal 10 uses wireless communication, any one of a wireless network communication module, a wireless LAN communication module, and a wireless fan communication module may be used. Data may be transmitted to or received from the service device 20. In addition, the wired communication module is for transmitting and receiving data by wire. The wired communication module may be connected to the communication network 60 through a wire to transmit or receive data to the service device 20. That is, the terminal 10 may be connected to the communication network 60 using a wired communication module, and may transmit and receive data with the service device 20 through the communication network 60. In particular, the communication unit 16 according to the present invention communicates with the service apparatus 20 to receive a broadcast list for a broadcast including indirect advertisement information, and the service apparatus 20 receives a captured image of the indirect advertisement exposed during the broadcast. To send.

The camera unit 17 collects image data according to a user's input. The camera unit 17 photographs an image photographed through a lens, and converts the photographed optical signal into an electrical signal (not shown), and converts an analog image signal photographed from the camera sensor into digital data. And a signal processor (not shown). The camera sensor may be a charge coupled device (CCD) sensor or a complementary metal oxide semiconductor (CMOS) image sensor, and the signal processor may be implemented as a digital signal processor (DSP), but is not limited thereto. The camera unit 17 may be activated when an input signal for using a camera function is received. Then, the camera unit 17 transmits the collected image data to the control unit 11. In order to effectively perform such a function, the camera unit 17 may include an image processor (not shown). In this case, the image processor performs a function of generating screen data for displaying an image signal output from the camera sensor. In this case, the image processor processes the image signal output from the camera sensor in units of frames and outputs the frame image data corresponding to the display characteristics and the size of the display unit 13. In addition, the image processor includes an image codec and performs a function of compressing the frame image data displayed on the display unit 13 in a set manner or restoring the compressed frame image data to the original frame image data. The image codec may be a Joint Photographic Coding Experts Group (JPEG) codec or a Moving Picture Experts Group (MPEG) codec. In particular, the camera unit 17 according to the present invention captures the image of the indirect advertisement information that is exposed to broadcast reproduction according to the user input.

The control unit 11 may be a process device that drives an operating system (OS) and each component. For example, the control unit 11 may be a central processing unit (CPU). When the terminal 10 is powered on, the controller 11 moves the operating system from the auxiliary memory device to the main memory device, performs booting to drive the operating system, and performs necessary signal control. . In particular, the control unit 11 according to the present invention receives a broadcast list for a broadcast including indirect advertisement information from the service device 20. The controller 11 may output a specific broadcast including indirect advertisement information selected from the received broadcast list. Here, the indirect advertisement information may be PPL (Products Placement) advertisement information corresponding to items used as props in broadcasts such as movies, dramas, news, talk shows, and comedy programs, ornaments possessed by performers, shooting locations, restaurants, and the like. .

The control unit 11 may capture indirect advertisement information exposed in a specific broadcast being played through another image display device 50 or capture indirect advertisement information in an image of a specific broadcast being played through another image display device 50. have. Then, the control unit 11 registers the captured image to the service device 20. That is, the controller 11 identifies specific indirect advertisement information in the entire captured image and displays identification information on the confirmed indirect advertisement information so as to be distinguished from other objects or objects of the image. Thereafter, the controller 11 transmits the image divided by the identification information to the service device 20.

On the other hand, the control unit 11 may share the image of the indirect advertisement information photographed with friends in association with the social network service (SNS). For example, while a viewer corresponding to a plurality of acquaintances is watching the same broadcast, a game of a method of first searching for indirect advertisement information exposed to the broadcast may be played. Here, each viewer may view the same broadcast, check the indirect advertisement information exposed during the broadcast, photograph the video, and share the same through the service apparatus 20 or a social network service.

The control unit 11 receives the discount information from the service device 20 to purchase goods associated with the indirect advertisement information in the order of registering the image from the service device 20.

In order to more effectively perform the function of the terminal 10, the control unit 11 is provided with an application providing module (21a). In particular, the application providing module 21a performs a function of displaying a broadcast list for various broadcast information including indirect advertisement information, a function of playing a specific broadcast selected from the broadcast list, and the like.

3 is a block diagram showing the configuration of a service apparatus according to the present invention.

Referring to FIG. 3, the service device 20 according to the present invention includes a service control unit 21, a service storage unit 22, and a service communication unit 23. Here, the service control unit 21 includes a broadcast information providing module 21a, an advertisement information providing module 21b, and a discount information providing module 21c, and the service storage unit 22 includes a broadcast information DB 22a and an advertisement. The information DB 22b is included.

The service communication unit 23 performs a function of transmitting and receiving data associated with the terminal 10 to provide indirect advertisement information exposed during broadcasting with the terminal 10 through the communication network 60.

The service storage unit 22 stores all the programs according to the function execution of the service device 20. In particular, the service storage unit 22 according to the present invention is a broadcast information DB (22a) for storing a plurality of broadcast information collected from the broadcast providing device 30, and indirect advertising information associated with the plurality of broadcast information, that is, during broadcast Ad information DB (22b) for storing the indirect advertising information that is exposed.

The service control unit 21 may be a process device for driving an operating system and each component of the service device 20. In particular, the service controller 21 according to the present invention generates a broadcast list for a specific broadcast including indirect advertisement information. Here, the service control unit 21 collects broadcast information about a plurality of broadcasts from the broadcast providing device 30 by time zone, day of the week, and date, and collects the broadcast information from the broadcast providing device 30 from the advertisement providing device 40. Collects advertisement information related to the broadcast information. The service controller 21 maps the collected broadcast information and the indirect advertisement information exposed during the broadcast, and generates a broadcast list including the indirect advertisement information mapped to the broadcast information.

The service control unit 21 provides detailed information on indirect advertisement information related to a specific broadcast selected from the generated broadcast list. For example, the detailed information may include information about furniture, accessories, hot springs, clothes, dishes, and the like that are exposed on the screen during broadcasting.

The service controller 21 receives an image of the indirect advertisement information photographed from the specific terminal 10 while the specific broadcast is being played. At this time, the service controller 21 checks the order in which the images taken from the terminal 10 are registered, checks the viewers registered with the video for the indirect advertisement information first, and then checks the user information of the corresponding viewer. Update to detailed information in addition to detailed information.

The service control unit 21 checks the image received from the terminal 10 and provides the terminal 10 with discount information for purchasing goods related to the indirect advertisement information in the order in which the confirmed image is registered.

In order to more effectively perform such a function of the service apparatus 20, the service control unit 21 is provided with a broadcast information providing module 21a, an advertisement information providing module 21b, and a discount information providing module 21c. In particular, the broadcast information providing module 21a collects broadcast information about a plurality of broadcasts from the broadcast providing device 30 by time zone, day of the week, and date. In addition, the advertisement information providing module 21b collects indirect advertisement information on the article exposed during the broadcast in association with the specific broadcast from the advertisement providing apparatus 40. In addition, the discount information providing module 21c checks the ranking of registered viewers by photographing indirect advertisement information exposed while playing a specific broadcast, and provides discount information for purchasing goods differentially according to the confirmed ranking. do.

In addition, the service apparatus 20 configured as described above may be implemented as one or more servers operating in a server-based computing-based scheme or a cloud scheme. In particular, data capable of providing indirect advertisement information exposed during broadcasting may be provided through a cloud computing function that may be permanently stored in a cloud computing device on the Internet. Here, cloud computing utilizes Internet technologies in digital terminals such as desktops, tablet computers, laptops, netbooks, and smartphones to virtualize information technology (IT) resources such as hardware (servers, storage, networks, etc.) and software. It refers to a technology that provides services on demand (database, security, web server, etc.), services, and data.

On the other hand, the memory mounted in the service apparatus 20 or the terminal 10 stores information in the apparatus. In one embodiment, the memory is a computer readable medium. In one implementation, the memory may be a volatile memory unit, and for other implementations, the memory may be a nonvolatile memory unit. In one embodiment, the storage device is a computer readable medium. In various different implementations, the storage device may include, for example, a hard disk device, an optical disk device, or some other mass storage device.

Although the specification and drawings describe exemplary device configurations, the functional operations and subject matter implementations described herein may be embodied in other types of digital electronic circuitry, or modified from the structures and structural equivalents disclosed herein. It may be implemented in computer software, firmware or hardware, including, or a combination of one or more of them. Implementations of the subject matter described herein relate to one or more computer program products, ie computer program instructions encoded on a program storage medium of tangible type for controlling or by the operation of an apparatus according to the invention. It may be implemented as the above module. The computer readable medium may be a machine readable storage device, a machine readable storage substrate, a memory device, a composition of materials affecting a machine readable propagated signal, or a combination of one or more thereof.

4 is a flowchart illustrating a method of operating a terminal according to an exemplary embodiment of the present invention.

Referring to FIG. 4, in step S11, the terminal 10 receives a broadcast list for a plurality of broadcasts including indirect advertisement information from the service apparatus 20. In addition, the terminal 10 displays indirect advertisement information related to a specific broadcast selected from the broadcast list received in step S13. Here, the indirect advertisement information may be PPL (Products Placement) advertisement information corresponding to items used as props in broadcasts such as movies, dramas, news, talk shows, and comedy programs, ornaments possessed by performers, shooting locations, restaurants, and the like. .

The terminal 10 confirms whether to play the specific broadcast selected by the user in step S15. Here, when the broadcast is a regular broadcast, the terminal 10 checks whether the broadcast is started or ended.

If the broadcast is being played, the terminal 10 checks whether an image for a specific broadcast is captured in step S17. When the image is captured, the terminal 10 displays the image captured in operation S19 on the screen, and displays identification information on the indirect advertisement information included in the captured image according to a user's input. In operation S21, the terminal 10 transmits and registers an image including the indirect advertisement information to the service apparatus 20. That is, the terminal 10 selects indirect advertisement information included in the captured image through identification information such as an identification symbol or a marker symbol, and classifies the indirect advertisement information by the identification information. Thereafter, the terminal 10 transmits the image on which the identification information is displayed to the service device 20.

Thereafter, the terminal 10 may receive discount information from the service apparatus 20 that may purchase goods related to the indirect advertisement information in the order of the viewers who registered the image in operation S23. That is, the terminal 10 first captures the indirect advertisement information exposed in the broadcast as compared to other viewers while watching the same broadcast program, and then registers the corresponding article as a reward for this. You can be provided with discount information that can be used when purchasing.

On the other hand, the terminal 10 according to the present invention can share the image of the indirect advertisement information photographed with friends in association with the social network service. That is, the terminal 10 may share the image of the indirect advertisement information photographed with friends in association with a social network service. For example, while a viewer corresponding to a plurality of acquaintances is watching the same broadcast, a game of a method of first searching for indirect advertisement information exposed to the broadcast may be played. Here, each viewer may view the same broadcast, check the indirect advertisement information exposed during the broadcast, photograph the video, and share the same through the service apparatus 20 or a social network service.

5 is a flowchart illustrating a method of operating a service apparatus according to an exemplary embodiment of the present invention.

Referring to FIG. 5, the service device 20 according to the present invention collects broadcast information on a plurality of broadcasts by time zone, day of the week, and date from the broadcast providing device 30 in step S31, and the advertisement providing device 40. From the broadcast providing device 30 collects the advertising information associated with the broadcast information.

In operation S33, the service apparatus 20 generates a broadcast list for a plurality of broadcasts including indirect advertisement information. Here, the service device 20 maps broadcast information and indirect advertisement information exposed for each broadcast, and generates a broadcast list including indirect advertisement information mapped to broadcast information. Thereafter, the service apparatus 20 provides the terminal 10 with the broadcast list generated according to the request of the terminal 10 in step S35. In this case, the service device 20 may provide detailed information on indirect advertisement information related to a specific broadcast selected from the broadcast list. For example, the detailed information includes information on items used as props for broadcasts that may be exposed through indirect advertisements, ornaments possessed by performers, shooting locations, restaurants, and the like.

The service device 20 checks whether the registration of the image related to the indirect advertisement information is requested according to the request of the terminal 10 in step S37. That is, the service apparatus 20 receives an image of the indirect advertisement information from a terminal that captures an image of the indirect advertisement information that is exposed when a specific broadcast is played.

If image registration is requested, the service device 20 checks the image requested to be registered in step S39. Then, the service apparatus 20 confirms the order in which the images photographed from the terminal 10 are registered, and adds the user information photographed first of the image of the indirect advertisement information to the detailed information of the indirect advertisement information, and then the details. Post information. That is, the service device 20 checks the order in which the images photographed from the terminal 10 are registered, confirms the viewers registered with the image for the indirect advertisement information first, and then checks the user information of the corresponding viewer. Update to detailed information in addition to detailed information.

Thereafter, the service apparatus 20 differentially provides discount information for purchasing goods related to the indirect advertisement information to the corresponding terminals according to the order in which the images received from the plurality of terminals are registered in step S41.

6 to 9 are exemplary diagrams for describing a method of providing advertisement information during broadcasting according to an embodiment of the present invention.

As shown in FIG. 6, the service apparatus 20 according to the present invention generates a broadcast list 601 for a broadcast including indirect advertisement information according to a request of the terminal 10, and transmits the information about the broadcast list 601 to the terminal ( 10) to provide. Then, when the detailed information about the specific broadcast is requested, the service device 20 provides the detailed information 603 for the corresponding broadcast on the screen. Here, the detailed information may output various kinds of goods or places exposed through indirect advertisement during broadcasting.

In addition, as shown in FIG. 7, the terminal 10 according to the present invention captures an image 701 which is determined to be indirect advertisement information while selecting and playing a specific broadcast among broadcasts that provide indirect advertisement information. In addition, the terminal 10 may classify and display a specific part or article corresponding to the indirect advertisement in the captured image through the identification information 703.

In addition, as shown in FIG. 8, the terminal 10 according to the present invention captures an image 801 determined as the indirect advertisement information while watching a broadcast including the indirect advertisement information, and contacts the other acquaintances. Share to the screen 803 between each other via a social network service. In addition, the service 20 posts the user information of the viewer who first photographed and registered the indirect advertisement information exposed to a specific broadcast in addition to the detailed information 805 of the corresponding article.

In addition, as shown in FIG. 9, the service apparatus 20 according to the present invention provides discount information 901 for purchasing the corresponding item differentially in order of registering indirect advertisement information exposed to a specific broadcast. .

Computer-readable media suitable for storing computer program instructions and data include, for example, magnetic media such as hard disks, floppy disks, and magnetic tape, such as magnetic disks, compact disk read only memory (CD-ROM), and DVDs. Optical Media such as Digital Video Disk, Magnetic-Optical Media such as Floppy Disk, and Read Only Memory, RAM, Random Semiconductor memories such as access memory (EPM), flash memory, erasable programmable ROM (EPROM), and electrically erasable programmable ROM (EEPROM). The processor and memory can be supplemented by or integrated with special purpose logic circuitry. Examples of program instructions may include high-level language code that can be executed by a computer using an interpreter as well as machine code such as produced by a compiler. Such hardware devices may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

Although the specification includes numerous specific implementation details, these should not be construed as limiting to any invention or the scope of the claims, but rather as a description of features that may be specific to a particular embodiment of a particular invention. It must be understood. Certain features that are described in this specification in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable subcombination. Furthermore, while the features may operate in a particular combination and may be initially depicted as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, the claimed combination being a subcombination Or a combination of subcombinations.

Likewise, although the operations are depicted in the drawings in a specific order, it should not be understood that such operations must be performed in the specific order or sequential order shown in order to obtain desirable results or that all illustrated operations must be performed. In certain cases, multitasking and parallel processing may be advantageous. Moreover, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products. It should be understood that it can.

On the other hand, the embodiments of the present invention disclosed in the specification and drawings are merely presented specific examples for clarity and are not intended to limit the scope of the present invention. It is apparent to those skilled in the art that other modifications based on the technical idea of the present invention can be carried out in addition to the embodiments disclosed herein.

The present invention provides a method for providing advertisement information during a broadcast and a system therefor to photograph and register indirect advertisement information exposed during a specific broadcast, and provide discount information according to the order of registering indirect advertisement information, or provide a social network service. Share indirect advertising information through Accordingly, the present invention captures the image of the indirect advertising information exposed to the media such as broadcast through the terminal to register in the service device, and the discount information for the article in accordance with the order in which the image is registered in the service device differentially Because it can be provided by, it can activate the shopping. In addition, since the user can easily obtain detailed information about a product exposed through indirect advertising during broadcasting, the affiliated company may increase sales after the indirect advertising. In addition, by providing indirect advertisement information included in the screen during the broadcast to the broadcast viewer in a game manner, it is possible to increase the involvement and recognition of the product. In addition, the indirect advertisement information found by the user can be shared with acquaintances through social network services to actively communicate with each other, and can help maintain the network through checking and attention on the latest trends. This has industrial applicability because it is not only sufficient marketable or business possibility, but also practically evident.

10: terminal 20: service device 30: broadcast providing device
40: advertisement providing device 50: video display device 60: communication network
11: control unit 12: input unit 13: display unit
14: storage unit 15: audio processing unit 16: communication unit
17: camera unit 21: service control unit 22: service storage unit
23: service communication unit 100: broadcast information providing system
11a: application providing module 21a: broadcasting information providing module
21b: advertising information module 21c: discount information module
22a: broadcasting information DB 22b: advertising information DB

Claims (14)

delete Communication unit for communicating with the service device; And
Receiving a broadcast list for at least one broadcast including indirect advertisement information mapped to broadcast information from a service device, and if a specific broadcast is selected in the received broadcast list, indirect advertisement information related to the selected specific broadcast is displayed. Captures an image of the specific broadcast played on the image display device, displays identification information on indirect advertisement information including the image photographed according to a user input, and displays an image including indirect advertisement information classified as the identification information. A control unit configured to receive discount information of an article associated with the indirect advertisement information that is differentially provided according to the order of registering the image from the service device after registering with the service device;
Terminal comprising a. A service communication unit communicating with at least one terminal; And
Generate and transmit a broadcast list for at least one broadcast including indirect advertisement information mapped to broadcast information to the at least one terminal, and display detailed information on indirect advertisement information related to a specific broadcast selected from the broadcast list. After providing to at least one terminal, receiving and registering a video of a specific broadcast including indirect advertising information taken from the at least one terminal and divided by the identification information and displayed in the at least one terminal, the image is registered A service control unit for providing discount information of items associated with the indirect advertisement information according to the order in which they are sequentially generated;
Service apparatus comprising a. The method of claim 3, wherein the service control unit
A broadcast information providing module for collecting broadcast information on a plurality of broadcasts provided by the broadcast providing device by time zone, day of the week, and date;
An advertisement information providing module for collecting at least one indirect advertisement information associated with a specific broadcast from the advertisement providing apparatus; And
A discount information providing module for differentially providing discount information according to the order of a specific user who photographed the indirect advertisement information related to the broadcast while playing the specific broadcast;
Service apparatus comprising a. The method of claim 4, wherein
A service storage unit including a broadcast information DB for storing a plurality of broadcast information collected from the broadcast providing device, and an advertisement information DB for storing at least one indirect advertisement information related to the broadcast information;
Service device characterized in that it further comprises. delete delete delete delete delete delete delete delete delete

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