KR20040077230A - System and method for advertising using advertising instance - Google Patents

Abstract

PURPOSE: A system and a method for an AD(ADvertisement) using an AD instance are provided to enhance the participation and the click of a user client by raising an interest and a concern of the user client, and maximize an AD effect. CONSTITUTION: A campaign server(32) includes a generating module generating each AD instance, a transmitting module transmitting the event information including a list of web sites, the generated AD instance, and a time and a path for exposing the AD instance to the user client(10), and a receiving module receiving a capture result including a user ID, and a sort and a number of the AD instance captured by the user client. A campaign database(34) stores the event information, and the user ID and the capture result of the user client, and classifies/stores the capture result by using the user ID as a key.

Description

Advertising system and method using advertising instance {SYSTEM AND METHOD FOR ADVERTISING USING ADVERTISING INSTANCE}

The present invention relates to an advertisement system and an advertisement method using an advertisement instance, and in more detail, a plurality of advertisement instances generated by inserting a phrase or an image for promoting an advertiser client requesting an advertisement are identified by a user client. The present invention relates to an advertisement system and an advertisement method using an advertisement instance that can be exposed to and operated on a terminal screen of a user client when the website is accessed, thereby causing an interest to the user client and increasing an advertisement effect.

As wired and wireless Internet became popular and used by many people, it has been a long time since they started using the Internet as a means of promoting their products or services.

In the meantime, various attempts have been made to increase the effectiveness of advertisements through the Internet. Representative examples include banner advertisements displaying advertisement contents on a part of web pages, advertisements using pop-up windows, and advertisements using email. In the case of these various advertisements, in order to induce more attention to the user, an attempt was made to enhance the advertisement effect by providing a colorful video as well as music.

However, in the case of the advertisement using the banner advertisement or the pop-up window among the conventional advertising methods as described above, the user who visits the website is likely to be annoyed. It was impossible to get the desired advertising effect.

In particular, banner advertisements have been used to pay points or cyber money according to the number of clicks in order to induce users to click. There is a problem that can not get the desired advertising effect because it is easy to get tired of just clicking.

In addition, when using the e-mail, the user who receives the e-mail becomes a spam mail, causing only discomfort, and most of the time the user deletes the e-mail rather than checking the e-mail so that the probability that the content is delivered to the user is extremely low. Could not be done. In order to make up for such low probability, a large number of e-mails are sent to randomly extracted random users, and the successive attacks of spam are serious problems for Internet users.

Therefore, there is a demand for a method for maximizing advertisement effect by inducing suction power without causing a user's interest by inducing appropriate compensation while inducing interest of the user.

Also, in general, when an Internet service provider newly establishes a site or a site with low awareness, the site should be promoted in order to raise awareness of users. In order to promote such a site, in the past, the online advertisement or offline advertisement had to be relied on.

However, as described above, online advertising cannot be assured of advertising effects, and in the case of offline advertising, not only excessive advertising costs are administered, but also there is a problem in that desired advertising effects can not be expected compared to the advertising costs of both.

In addition, unlike the advertisement of other general products, in the case of site promotion, the user's ultimate purpose is to access the site. On the other hand, in the case of the above series of advertisements, the user is connected to the corresponding site through a binary process such that the user has to enter a URL in a browser or directly through a link hanging on a banner or an email. Therefore, when the advertisement does not cause interest to the user, the user does not even access the site at all.

Accordingly, there is a need for a method for more effectively informing users about new establishment sites or low recognition sites, and inducing users to access them.

The present invention has been presented to solve the above problems, and an object of the present invention is to provide a campaign system for performing an advertisement using an advertisement instance.

Another object of the present invention is to provide an advertisement method using an advertisement instance.

That is, the advertisement instance generated by inserting the advertisement text or the advertisement image, when the user client accesses a specific website, is exposed and operated on the terminal screen of the user client to induce the interest of the user client to increase the advertising effect. By competing the capture of the advertisement instance between the user clients and by appropriately rewarding the user client according to the number of times the advertisement instance is captured, encouraging the capture of the advertisement instance of the user client to induce interest and motivation to the user client, It is an aim to provide a system and method that can be maximized.

In addition, a system and method for improving the access rate and the promotion rate of the site by inducing a user client to access the site by increasing the frequency, quantity, and exposure time of the advertisement instance for a newly established site or a site of low awareness. It aims to provide.

1 is a block diagram of an advertising system according to the present invention.

2 is a flow chart of the advertising process according to the present invention.

3 is a detailed flowchart of the advertising process according to the present invention.

4 is an exemplary embodiment of an advertisement screen according to the present invention.

*** Explanation of symbols on the main parts of the drawing ***

10: user client 20: Internet or wired and wireless communication network

30: campaign system 32: campaign server

34: Campaign Database 40: Event Sites

50: advertiser client

In order to achieve the above object, the campaign system according to the present invention, the phrase and the image for promoting a particular advertiser client is inserted into a predetermined image is generated on the terminal screen of the user client is moved along the set path It generates and provides a plurality of advertisement instances captured by the user client, and when the user client accesses any one of the plurality of specified websites, it transmits and receives data to and from a dedicated client that exposes and operates each advertisement instance in the terminal. A campaign system, comprising: a generation module for generating each advertisement instance, a transmission module for transmitting event information including a list of a plurality of specified websites, each advertisement instance generated, an exposure time and a path of each advertisement instance, and a dedicated client; From a dedicated client A campaign server including an ID for identifying a user client and a receiving module for receiving a capture result including the type and quantity of an advertisement instance captured by the user client; And a campaign database for storing event information, an ID of the user client, and a capture result, and classifying and storing the capture result using the ID of the user client as a key.

Preferably, the advertisement instance is exposed and operated in real time on each terminal of a plurality of user clients remotely accessing the same website of the plurality of websites, and the capture of the advertisement instance is simultaneously performed in real time by each user client. do.

Also, the list of websites includes the URLs of each website, and the dedicated client acquires the URLs of the websites to which the user client is connected by hooking and compares them with the URLs of the website list.

In addition, the advertisement instance may include a link to a website operated by the advertiser client, and the quantity, frequency of exposure, and the exposure time of the advertisement instance are different for each website.

In addition, in order to achieve the above another object, the advertising method using the advertisement instance according to the present invention, when the user client accesses any one of the plurality of specified websites, to promote the particular advertiser client to a predetermined image Activates a plurality of advertisement instances in which the phrases and images are inserted in the terminal of the user client so that the advertisement instance is exposed on the terminal screen and moved along the set path so that the user client captures each advertisement instance. An advertising method used, comprising: a first step of catching a specified website connection of a user client; A second step of receiving data including each advertisement instance, a time of exposure and a path of each advertisement instance; A third step of activating an advertisement instance by applying an exposure time and a path of each advertisement instance to each advertisement instance; Capturing an advertisement instance in which the user client operates; And a fifth step of transmitting a capture result including an ID for identifying the user client, a type and quantity of each advertisement instance captured by the user client, wherein the first and second steps are performed regardless of the order. It is characterized by.

Further, in order to achieve the above another object, another embodiment of the advertisement method using the advertisement instance according to the present invention, when the user client connects to any one of a plurality of specified websites, specified in a predetermined image Insert a phrase and an image for promoting the advertiser client of the to create a plurality of advertising instances, and activate the plurality of advertising instances in the terminal of the user client to be exposed on the terminal screen to move the set path, An advertisement method using an advertisement instance that allows a user client to capture each advertisement instance, comprising: a first step of catching a specified website connection of the user client; A second step of receiving first data including an image, text for promoting an advertiser client, and an image, and second data including an exposure time and a path of each advertisement instance; A third step of generating each advertisement instance from the first data and activating the advertisement instance by applying an exposure time and a path of each advertisement instance to each generated advertisement instance; Capturing an advertisement instance in which the user client operates; And a fifth step of transmitting a capture result including an ID for identifying the user client, a type and quantity of each advertisement instance captured by the user client, wherein the first and second steps are performed regardless of the order. It is characterized by.

Preferably, the first step comprises: receiving a list of UELs of the specified website; Acquiring a hook of a website to which the user client accesses by hooking; And comparing the received UAL and the received UAL list,

The first to fifth steps are performed simultaneously in real time with respect to a plurality of user clients remotely accessing the same website among the plurality of websites.

Hereinafter, with reference to the accompanying drawings will be described in detail the advantages, features and preferred embodiments of the present invention.

1 is a block diagram of an advertising system according to the present invention. As shown in FIG. 1, the advertisement system according to the present invention includes a user client 10 and a user client that access an event site 40 on which an advertisement instance provided by the campaign system 30 operates. Internet or wired / wireless communication network 20 through which the 10 connects to the campaign system 30 and the event site 40, and generates an advertisement instance in which advertisement text or an advertisement image for advertising the advertiser client 50 is inserted. And providing the event information including the generated advertisement instance and the URL list of the event site 40, the advertisement instance to the event site 40 and the campaign system 30 to which the advertisement instance is exposed and operated. Advertiser client 50 for requesting an advertisement using the.

The advertisement instance according to the present invention is an object generated by inserting an advertisement text or an advertisement image for promoting the advertiser client 50 in a specific image. When the user client 10 accesses the event site 40, the advertisement instance is displayed on the screen. It works by exposing it. Instance is a term used in Object Oriented Programming and means an object derived from a class. Ad instances are created with various properties by applying slightly different properties to objects created with classes.

The advertisement instance is exposed and operated on the screen of the terminal separately from the web browser (Internet Explorer, Netscape, etc.), and the operation path may be randomized for difficulty of capturing. In addition, one or more advertisement instances are exposed and operated, and are executed in real time for the plurality of unspecified user clients 10. Therefore, when a user client accessing a specific event site 40 captures an advertisement instance, the captured advertising instance disappears on the screen of another user client accessing the same event site. Therefore, each of the user clients have a feeling of playing a real-time game, induces competition with each other to be immersed in the capture of the advertisement instance, and can unknowingly advertise the advertisement text or the advertisement image to the user client.

In addition, in order to highlight a specific banner or phrase of the web page of the event site 40, the advertisement instance may be repeatedly moved on the banner or phrase. In this case, after calculating the coordinate value by applying the size of the web browser window to the position (coordinate value) on the event page of the banner or phrase, the advertisement instance moves within the range of the coordinate value.

In addition, an advertisement image or an image centered on the advertisement image is inserted into the advertisement instance. For example, a butterfly image may be inserted and used to create and use various types of advertisement instances according to the type of butterfly. Of course, you can use other images (insects, animals, objects, etc.) in addition to butterflies as images of the ad instance. Therefore, when the butterfly image is used as the base image of the advertisement instance, the advertisement instance becomes each butterfly exposed on the terminal screen.

The user client 10 according to the present invention accesses the event site 40, captures an advertisement instance exposed and operated on the screen, and has a terminal for accessing the event site 40 and the campaign system 30. The terminal is a terminal capable of data communication using the Internet or the wired / wireless communication network 20, and may use a personal computer, a PDA or a mobile phone having an input means, a processing means, an output means, and a communication means.

In the terminal of the user client 10, a dedicated client such as a messenger is installed and executed in order to execute an advertisement instance and transmit a capture result.

The dedicated client is an application that is installed and executed in the terminal of the user client 10 and performs data communication with the campaign system 30. The dedicated client generates an advertisement instance generated from the campaign system, authentication information of the user client, difficulty according to the type of the advertisement instance, It receives the exposure and operation pattern information of the advertisement instance and the event URL list. The dedicated client determines whether the connected site is the event site 40 when the user client 10 accesses a specific site, exposes and operates an advertisement instance, and displays a result of the user client capturing the advertisement instance. To 30. If the user client 10 succeeds in capturing the advertisement instance, the capture result includes information about the ID, event URL, type and quantity of the captured advertisement instance. When the capture of the advertisement instance fails, that is, when the user client does not capture any advertisement instance, the advertisement client may include an ID and an event URL. In this case, 'blank' and '0' may be recorded and transmitted in the type and quantity of the advertisement instance, respectively. In addition, the capture result may include coordinate values and time information captured by the user client to capture the advertisement instance.

In addition, other techniques such as flash may be used without using a dedicated client. In this case, the event page of the event site 40 may be modified to insert an advertisement instance. At this time, the result of capturing the advertisement instance by the user client 10 is transmitted to the campaign system 30 from the event site.

Hereinafter, it will be described on the premise that the dedicated client is installed and used in the terminal of the user client 10.

The campaign system 30 according to the present invention provides a dedicated client to the user client 10, generates an advertisement instance, and generates an advertisement instance and a URL of the event site 40 generated by the dedicated client installed on the terminal of the user client. Transmit event information including a list of event URLs. As described above, the advertisement instance is an object created by inserting an advertisement phrase or an advertisement image for advertising the advertiser client 50 requesting an advertisement to a specific image such as a butterfly. The advertisement request of the advertiser client 50 may be performed online or offline. In addition, the campaign system 30 receives and stores the result of capturing the advertisement instance of the user client 10 from the dedicated client, and appropriate compensation to the user client when capturing a predetermined number of advertisement instances for each user client. To provide. As a reward given to the user client 10, there may be a certain point or the provision of a cyber money or a prize. In addition, a game or a lottery ticket may be provided using an advertisement instance captured by a user client, which will be described below.

The campaign system 30 includes a campaign server 32 for performing the tasks described above, and a campaign database 34 for storing event information and information of each user client 10. The information of the user client 10 includes an ID and a password for authenticating the user client in addition to the personal information of the user client.

The campaign server 32 according to the present invention generates an advertisement instance, transmits the installation program of the dedicated client to the terminal of the user client 10 connected through the Internet or wired or wireless communication network 20, and installs on the terminal of the user client. It receives and sends data from a running dedicated client. If the advertisement instance is generated at the terminal of the user client 10 instead of being generated at the campaign server 32, the result may be that the client clients obtain different advertisement instances from the given advertisement instance at the event. Therefore, the campaign server 32 manages collectively to determine the appropriate advertisement instance and to specify the exposure of the advertisement instance to the user client.

Once the dedicated client is installed and executed on the terminal of the user client 10 and the user client logs in, the dedicated client requests a list of event URLs, and the campaign server 32 stores the event URL list stored in the campaign database 34. Extract it and send it. In addition, when the user client 10 connects to the event site 40, the dedicated client is requested to transmit an advertisement instance, and the campaign server 32 extracts the advertisement instance from the campaign database 34 and transmits the advertisement instance. At this time, the exposure and operation pattern information of the advertisement instance is also transmitted.

In exposing and operating an advertisement instance, the advertisement instance may advertise the advertiser client 50 according to the event site 40. That is, when the user client 10 accesses a specific event site, an advertisement instance for a specific advertiser client may be exposed and operated. In this case, the dedicated client receives information of the event site 40 accessed by the user client. You will then need to extract and send the corresponding ad instance. For example, when the user client 10 accesses a fashion-related site, the user client 10 may transmit a clothing-related advertisement instance (an advertisement instance for advertising the clothing-related advertiser client 50). Of course, ad sites for multiple advertiser clients may be exposed and operated at random for each event site.

In addition, the number of advertisement instances exposed and operated according to the event site 40 may vary. For example, when the user client 10 accesses an event site with high awareness, a small number of advertisement instances are exposed or the exposed advertisement instances are moved in a fast and irregular path so that the user client is difficult to capture. On the other hand, when the user client 10 accesses an event site with low awareness or a newly established event site, more user clients must be connected to promote the site, so that a larger number of ad instances are exposed. Operation also allows for easy capture and speed. In addition, the user client 10 may be notified of the event site access to the event site by informing the user client 10 of the exposure frequency, the quantity, and the time of the advertisement instance for the specific event site.

In addition, it is a matter of course that the event site 40 can be changed by changing the exposure time and operation path of the advertisement instance. For example, an advertisement instance may be exposed and run when a user client 10 accesses a specific web page or specific content of an event site, or the advertisement instance may continue to display on a specific banner or text on the web page. It will be possible to change various events such as turning the user's client's attention and clicking.

The exposure method operation pattern and path of the advertisement instance are transmitted from the campaign server 32 together with the advertisement instance to be applied when the advertisement instance is exposed and operated.

The campaign server 32 receives a result of capturing an advertisement instance of each user client 10 from a dedicated client, and the capture result includes information about the ID of the user client, the type and quantity of the captured advertisement instance.

In addition, the series of operations of the campaign server 32 is performed by each module provided inside the campaign server. Specifically, the campaign server 32 transmits the installation module of the dedicated client to the generation module for generating each advertisement instance, the reception module for receiving the data transmission request and the capture result from the dedicated client, and the terminal of the user client 10. It includes a transmission module for transmitting the event information at the request of the dedicated client.

2 is a flowchart of an advertisement process according to the present invention. Referring to Figure 2, the advertising process according to the present invention will be described.

The user client 10 receives the dedicated client from the campaign server 32, installs the terminal in the terminal, executes the dedicated client, and logs in (ST100). At this time, the dedicated client authenticates the user client by requesting and receiving information for authenticating the user client 10 from the campaign server 32.

The dedicated client requests event information from the campaign server 32, receives a list of event URLs, and decodes and stores the received data (ST105 and ST110). In this case, the decoding means decrypting and transforming the encrypted data into a format suitable for transmission and transforming the data into a format usable by the terminal.

When the user client 10 accesses the event site 40 by using a link or directly inputting a URL, the dedicated client detects that the URL has been changed through hooking and determines whether the changed URL is the event URL (ST115). To ST125). At this time, in order to facilitate the access to the event site by the user client 10, a dedicated client may directly provide a link to the event site. In this case, the user client may access a certain event site without going through the steps ST120 and ST125. You will know if you did. If the user client 10 moves to another address in the web browser or moves by a script, the user client 10 may be connected to any site other than the event site 40. Therefore, it is necessary to determine whether the changed URL is the event URL. It should be aware of which event site it is connected to. Such information is acquired to a dedicated client through hooking.

Hooking means intercepting a message generated by Windows, checking whether it is a necessary message, and if necessary, processing the program developer to do what he / she wants. Therefore, when the user client 10 moves to another address in the web browser or moves by a script, Windows generates a message indicating that the address has been changed, and the dedicated client can obtain and check the changed URL. The dedicated client compares the changed URL with the event URL list received and stored from the campaign server 32 to determine whether the changed URL is an event URL, and if so, transmits the changed URL to the campaign server 32. This is to receive the exposure and operation pattern information of the extracted advertisement instance with respect to the event URL when the event URL has different exposure and operation patterns.

The dedicated client requests and receives the advertisement instance and the exposure and operation pattern information of the advertisement instance from the campaign server 32, initializes to execute the advertisement instance, and executes the advertisement instance according to the exposure and the operation pattern information (ST130 and ST135). Execution here means activating an advertisement instance to expose and operate on the terminal screen. In practice, exposure and operation pattern information is applied as the advertisement instance is executed, and a plurality of advertisement instances generated by applying various properties to the advertisement instance are exposed and operated. That is, in the case of using a butterfly as an advertisement instance, a plurality of butterfly instances generated in various ways according to the type of butterfly and the advertiser client 50 may have exposure time, operation path, coordinates, and extinction time by exposure and motion pattern information. It is determined and operated. As described above, the exposure time, frequency, and number of ad instances are different according to the event URL, so that the difficulty level of the low-name or newly-opened site is reduced to induce the connection of the user client 10 and promote the site. Can be obtained.

In addition, when the user client 10 performs a specific action in a specific area of the page of the event site (for example, by hovering a mouse over a specific location or phrase) when the advertisement instance is not exposed to the event site 50. In this case, the dedicated client exposes and operates the advertisement instance when it receives a message about the occurrence of the event from Windows.

The user client 10 captures a moving ad instance. At this time, the capture of the advertisement instance is simultaneously made in real time between the user client 10 connected to the same event site (40). If a user client captures one of the ad instances, the captured ad instance disappears on the screen of another user client accessing the same event site. Therefore, a situation of playing a real-time network game occurs between user clients, and the connected event site becomes a field where individual games are played. This induces interest and competition to the user client 10 so that the user can concentrate on capturing the advertisement instance, thereby improving the advertisement effect. In addition, when the advertisement instance is set to swing on a specific banner or phrase, the eyes of the user clients may be focused on the banner or the phrase to highlight the banner or the phrase and may induce a click of the user client.

The dedicated client determines whether all exposed advertisement instances have been captured by the user client 10 and whether the exposure time of the advertisement instances has ended (ST140, ST145). ST140 and ST145 are simultaneously checked in real time, and the event ends when any one of them expires (ST150). If all advertisement instances are captured, the event may be terminated as it is, and if the set time expires, the uncaptured advertisement instances disappear. Events through the exposure and operation of such an advertisement instance is made by a predetermined time unit, it can be set differently according to the event site (40).

The dedicated client transmits the result of capturing the advertisement instance of the corresponding user client 10 to the campaign server 32, and the campaign server stores the received data in the campaign database 34 (ST155). The capture result includes information about the ID, event URL, type and quantity of the captured advertisement instance, and is stored in a field assigned to the corresponding user client of the campaign database. In addition, the capture result is accumulated and stored continuously as the event progresses, and classified and stored according to the type of advertisement instance. If the number of advertisement instances captured by the specific user client 10 is greater than or equal to a certain number, a premium or the like may be paid to compensate.

Figure 3 is a detailed flow diagram of the advertising process according to the present invention, showing the operation and data flow between each component. Hereinafter, the advertisement process according to the present invention will be described with reference to FIG. 3, and detailed description of parts overlapping with the description of FIG. 2 will be omitted.

When the user client 10 executes the dedicated client installed in the terminal and logs in, the dedicated client requests an event URL list from the campaign server 32 after the user client is authenticated (steps 1 and 2). The campaign server 32 extracts and transmits a list of event URLs from the campaign database 34, and the dedicated client receives them, decodes them, and stores them in memory (steps 3 and 4).

When the user client accesses a specific site by executing a web browser, a request / response is made between the web browser and the corresponding site (steps 5 to 7). The request here refers to a request for page information sent from a typical web to a website, and the response refers to a response of page information from a web server to a browser on a typical web.

The dedicated client receives the information from which the request / response is made from Windows and acquires the URL to which the user client 10 is connected (hooking). When the URL is obtained, the dedicated client compares with the stored event URL list to determine whether the site accessed by the user client is the event site 40, and if the event site is an event site, requests for and receives an advertisement instance from the campaign server 32 ( Steps 8 to 11). At this time, the exposure and motion pattern information of the advertisement instance is also received along with the advertisement instance.

When the dedicated client activates the advertisement instance according to the exposure time of the exposure and operation pattern information, the plurality of advertisement instances are exposed and moved on the screen of the terminal according to a predetermined path (step 12). The user client captures by clicking on the moving advertisement instance with the mouse and the captured information is stored in a predetermined area of memory accessed by the dedicated client (step 13).

The event ends when the event termination condition is satisfied, such as capturing all advertisement instances or setting time ends. The dedicated client collects the capture information stored in the memory, generates a capture result, and transmits the capture result to the campaign server 32. The campaign server stores the capture result in an area of the corresponding user client of the campaign database 34 (steps 14 and 15). step).

In this case, the capture result may include an image (butterfly) of the captured advertisement instance instead of simply including the type and quantity of the advertisement instance captured by the user client 10. In this case, the campaign database 34 may separately set a space for storing the captured advertisement instance for each user client, and store the captured advertisement instance in the set space to provide fun of collecting. It can also be used.

In FIG. 3, one user client 10 is illustrated, but in reality, the process is simultaneously performed for a plurality of user clients.

4 is an exemplary view of an advertisement screen according to the present invention, in which an advertisement instance is exposed and operated on a web page of an event site 40, and a butterfly is used as the advertisement instance. As shown in FIG. 4, when the user client 10 accesses the event site, the advertisement instance generated by the campaign server 32 is exposed on the terminal screen of the user client and moves along the path by the operation pattern.

In the advertisement instance, an advertisement text or an advertisement image for advertising the advertiser client 50 is inserted. As shown in FIG. 4, when the user client 10 selects an advertisement instance, a link is sent to the advertiser client's website. You can also let go.

Variation 1

The advertisement instance according to the present invention may be generated by a dedicated client rather than the campaign server 32.

In this case, the dedicated client requests data for generating an advertisement instance and exposure and operation information of the advertisement instance in step 9 of FIG. 3, and the campaign server extracts and transmits the data in steps 10 and 11. The dedicated client receives the transmitted data, generates a plurality of advertisement instances before step 12, and activates the same to expose and operate on the terminal screen. In this case, it is a matter of course that the dedicated client has a generation module of the advertisement instance.

In addition, in transmitting the advertisement instance generation data, the campaign server 32 adjusts the type and quantity of advertisement instances to be generated and exposed according to the progress of the event, and reflects them in the advertisement instance generation data to transmit them. For example, if a specific kind of advertisement instance or a few advertisement instances with a low exposure frequency is captured, the kind may be adjusted to not generate or to generate less.

Modification 2

The exposure and operation of the advertisement instance and the capture of the advertisement instance may be performed separately for individual user clients, rather than in real time between the plurality of user clients 10 connected to the same event site 40. In this case, the campaign server 32 transmits data by adjusting the quantity, operation speed, and path of the advertisement instance for the difficulty of the event.

Application example 1

The present invention proceeds with the event using a dedicated client, so that the user client 10 can acquire and analyze all Internet access information such as connection tendency and access time to other sites as well as participate in the event and participate in the participating activities. Information about the user's client's tastes and interests can be accurately analyzed. In addition, the user client 10 may further develop and provide other services required or useful.

In addition, the user client 10 may participate in the event to analyze the pattern of catching the advertisement instance to obtain information such as the nature of the user client, the coordinates that the mouse easily moves to provide the data of the advanced advertising CRM interface design. . In addition, more efficient customer relationship management (CRM) is possible because centralized consumer analysis is performed rather than consumer analysis by individual advertiser clients.

Table 1 shows the criteria for measuring and analyzing the effect of advertising through such events.

Website power rating Hits Whenever an Internet user accesses a certain website, the number of pages and graphics automatically recorded in the log file of the web server are recorded. Various graphics, icons, link pages, and even error messages are recorded. Visitor / User Calculate the number of users who visited an Internet site through cookies or user registration requests Visit / Session How to log a visit when a user accesses a specific website and accesses a series of pages Calculation Criteria for Ad Presentation Results Page view / Exposure / Impression The number of times a webpage containing a banner ad was shown to a user. Ad clicks rate When people actually clicked on your website's banner ad, Click Through Rate Measure the rate of clicks per page view

Application example 2

When the user client 10 captures the advertisement instance, the captured advertisement instance may be stored in the corresponding user client area of the campaign database 34 and used for game or lottery. Hereinafter, an example thereof will be described.

In order to play a game using the captured advertisement instance, the user client 10 collects advertisement instances having different appearances in the allocated space of the campaign database 34 according to different shapes (such as butterfly types) for each type. After that, arrange the collected advertisement instances so that they are arranged in order. At this time, the concept of the lottery can be added by paying a certain prize and the like to the user client in the arrangement order.

In order to manage such a game, the campaign system 30 may include a separate game server (not shown), and the campaign server 32 may manage the game. Hereinafter, a description will be given on the premise that a game server is provided separately.

When the user client 10 arranges and inputs an advertisement instance, the game server grants a lottery ID to issue a lottery ticket, and the user client receives and stores information on the arrangement of the advertisement instance. The lottery for the given lottery is made in units of a certain period, and the lottery ID in which advertisement instances are arranged in the same way as the winning array is drawn, and the corresponding user client is found and won through the lottery ID.

If there are ten kinds of advertisement instances, the number of types of advertisement instances captured for each user client 10 will be different. For example, a user client A may have collected five kinds of advertisement instances, or a user client B may have collected all ten kinds of advertisement instances. In this case, since the winning array becomes an array value for 10 kinds of advertisement instances, the winning array may include kinds of advertisement instances that the user client A cannot collect. Therefore, the probability that the user client B wins rather than the user client A becomes higher. In addition, a user client capturing a larger number of advertisement instances for each type of advertisement instance increases the number of times that a game can be attempted, thereby increasing the odds of winning.

Therefore, since the user client 10 needs to capture a larger number of various types of advertisement instances in order to increase the probability of winning the lottery, the user's participation in the event can be increased and thus the advertisement effect can be enhanced.

In addition, the advertisement instances collected using points can be bought and sold between user clients, or when the advertisement instances are made of insects or animals such as butterflies, the points can be used to raise the advertisement instances as pets in the virtual space. Can be used as an avatar.

As described above, the present invention can increase the interest rate and interest of the user client to increase the engagement rate and the click rate of the user client, thereby having a significant effect of maximizing the effect of the advertisement. In addition, for a newly established site having low recognition to user clients, etc., by increasing the exposure frequency and quantity of the advertisement instance, the access rate of the user client to the site can be increased to obtain site promotion and awareness raising effect.

Hereinafter, the effects of the advertisement system and the advertisement method using the advertisement instance according to the present invention will be described in detail.

1. Advertisement is promoted by inducing the participation of the user client from the perspective of the user client rather than the advertiser client. In other words, the user client can have fun by capturing advertisement instances in the form of real-time online games, and can receive good luck through the continuous participation, thereby increasing the user's participation rate and thus maximizing the advertisement effect. have.

2. It is possible to maximize the advertising effect and the imprinting effect on the user's client of the brand because the continuous advertisement is performed instead of the single advertisement. According to the present invention, an advertisement of an advertiser client is performed during an operation of an advertisement instance, and the site is promoted by inducing a user client to access an event site. In addition, by storing the captured ad instance in each user client area of the campaign database, the brand and site can be continuously advertised whenever the user client accesses the stored ad instance to maximize the advertising effect.

3. Through the collected user client's information, the user's taste and personality can be grasped precisely and efficient advertisement can be performed. The present invention can provide a targeting method suitable for the purpose of advertising based on the information collected during the registration and event registration of the user client and event registration, etc., and can perform an efficient advertisement according to the targeting method High CTR can be obtained. In addition, when using a dedicated client, it is possible to determine the current site browsing form of the user client and to advertise in place. For example, when a user client accesses an infant-related site, an advertisement effect may be enhanced by conducting an event using an advertisement instance advertising a baby article.

4. Various modifications of the event using the advertisement instance are possible. For example, one event site may be divided into web page units, content units, community units, and the like, and events may be separately performed or a plurality of event sites may be linked to each other. In addition, by allowing an advertisement instance to operate on a specific banner advertisement or keyword, the user's attention can be increased, and the click rate of the banner advertisement or keyword can be increased.

5. By transforming the advertisement instance into a form that reflects the brand or product of the advertiser's client, the user's client can relate to the advertiser's client simply by viewing the advertisement instance, thereby improving the advertisement effect.

6. By adjusting the difficulty level such as the frequency, quantity, and exposure time of the ad instance according to the awareness of the event site, the site can be promoted naturally by inducing the user's client access by lowering the difficulty level in the event site with low awareness.

7. From the perspective of the campaign system, advertisers can receive advertising costs from not only the client's client but also from the event site that wants to promote the site, thereby increasing profits. As a result, we can reduce unnecessary advertising costs.

As an example of cost estimates, advertisers can apply the Cost Per Thousand & Imperssion (CPM) model to their clients, minimizing the burden on brand image and clicks, and CPC for event sites whose website traffic is a major concern. The Cost Per Click model can be applied. In addition, in order to measure the advertising effect through the event using the ad instance, it is possible to apply a click through rate (CTR) that can be reliably measured to click on the ad instance and leads to the secondary action. In the case of ad execution of, the CPA (Cost Per Action) can be applied to measure the advertising effect and price.

While the preferred embodiments of the present invention have been described using specific terms, such descriptions are for illustrative purposes only, and it is understood that various changes and modifications may be made without departing from the spirit and scope of the following claims. Should be done.

Claims (9)

A phrase and an image for promoting a specific advertiser client are inserted in a predetermined image and are generated on the terminal screen of the user client and move along a set path, thereby generating and providing a plurality of advertisement instances captured by the user client. When the user client accesses any one of a plurality of specified websites, the campaign system for transmitting and receiving data with the dedicated client for exposing and operating the respective advertising instance in the terminal, A transmission module for generating each advertisement instance, a list of the plurality of specified websites, each generated advertisement instance, an exposure time of each advertisement instance, and transmission of event information to the dedicated client; A campaign server including a module and a reception module for receiving a capture result including an ID for identifying the user client from the dedicated client and a type and quantity of the advertisement instance captured by the user client; And And a campaign database for storing the event information, the ID of the user client and the capture result, and classifying and storing the capture result using the ID of the user client as a key. The method of claim 1, The advertisement instance is executed in real time on each terminal of the plurality of user clients remotely accessing the same website of the plurality of websites, And the capturing of the advertisement instance is simultaneously performed by the respective user clients in real time. The method of claim 1, The list of websites includes the URLs of each of the websites, And the dedicated client acquires the URL of the website to which the user client accesses by hooking and compares it with the URL of the website list. The method of claim 1, And the advertisement instance includes a link to a website operated by the advertiser client. The method of claim 1, Wherein the quantity, frequency of exposure, and time of exposure of the advertisement instance are different for each website. When the user client accesses any one of the plurality of specified websites, the plurality of advertisement instances in which the phrases and images are inserted into the predetermined image to promote the specific advertiser client are activated in the terminal of the user client. An advertisement method using an advertisement instance that causes the user client to capture each advertisement instance by causing an advertisement instance to be exposed on the terminal screen and move along a set path. A first step of catching the specified website connection of the user client; A second step of receiving data including each advertisement instance, an exposure time of each advertisement instance, and the path; A third step of activating the advertisement instance by applying the exposure time and the path of each advertisement instance to each advertisement instance; A fourth step of the user client capturing the running advertisement instance; And And a fifth step of transmitting a capture result including an ID for identifying the user client and a type and quantity of each advertisement instance captured by the user client. The method of claim 1, wherein the first step and the second step are performed regardless of the order. When the user client accesses any one of a plurality of specified websites, a plurality of advertisement instances are generated by inserting a phrase and an image for promoting a specific advertiser client into a predetermined image, and generating the plurality of advertisement instances. An advertisement method using an advertisement instance for activating in a terminal of a client to cause the advertisement instance to be exposed on the terminal screen and move along a set path, so that the user client captures each advertisement instance. A first step of catching the specified website connection of the user client; A second step of receiving first data including the image, text for promoting the advertiser client, and an image, and second data including the exposure time and the path of each advertisement instance; Generating each advertisement instance from the first data and activating the advertisement instance by applying the exposure time and the path of each advertisement instance to each generated advertisement instance; A fourth step of the user client capturing the running advertisement instance; And And a fifth step of transmitting a capture result including an ID for identifying the user client and a type and quantity of each advertisement instance captured by the user client. The method of claim 1, wherein the first step and the second step are performed regardless of the order. The method according to any one of claims 6 and 7, The first step, Receiving a list of URLs of the specified website; Acquiring a hook of a website to which the user client accesses by hooking; And And comparing the received UAL and the received UAL list. The method according to any one of claims 6 and 7, The first step to the fifth step, And a plurality of user clients connected to the same website remotely at the same time in real time.