KR20140037171A - Reserve point management system and method for provding reserve point according to additional reserve point rate with regard to transaction between user and advertiser - Google Patents

Abstract

A system and a method for managing a reserve point to provide a reserve point with an additional reserve rate for transactions between an advertiser and a user are provided. The reserve point management system for managing a reserve point which is provided to a member includes: an entry route confirmation unit for confirming an entry route through which a member accesses a site of a member store when the member wants to buy a merchandise or a service in the site of a member store; a payment method confirmation unit for confirming a payment method which the member wants to use when buying a merchandise or a service; and a reserve point determination unit for determining a reserve point which is to be provided for the purchase using at least one reserve rate, between a first additional reserve rate set by the entry route and a second additional reserve rate set according to the payment method, and a basic reserve rate according to the purchase. [Reference numerals] (210) Reserve management system; (220) Member store; (230) Member

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a reserve management system and method for providing additional reserves for a transaction between an advertiser and a user,

Embodiments of the present invention are directed to a reserve management system and method for providing a reserve of additional reserve ratios for transactions between an advertiser and a user.

The reserve according to the prior art is determined based on the amount of payment, that is, the transaction price, when the user is provided with the product or service and the payment for the provided product or service. Therefore, in general, the trade value of the goods or services sold is proportional to the reserve provided. In particular, if the accrual rate for the transaction price of the goods or services sold is the same for all goods or services, the total transaction price and the total reserve are linearly proportional. Even if the accrual rate for the transaction amount is slightly different for each product or service, the total transaction amount and the total reserve amount are close to linear.

That is, in the reserve management method according to the related art, the source of revenue of the reserve is the transaction price. Therefore, as the total transaction value increases, the total reserve also increases, so that the reserve rate for the transaction price can be fixed. In other words, in the reserve management method according to the related art, the accumulation rate can be determined easily and easily before the sale of the goods or the service, and the determined accumulation rate can be informed to the user in advance.

However, if the reserve fund is not a transaction price, for example, in an individual transaction, the reserve is paid at a certain rate of the transaction price, but if the total amount of the reserve is met by other sources, There is a problem that is difficult to determine. In particular, when the total reserve is different from the transaction price, if it is fixed, it is difficult to know what amount of reserve should be provided for the transaction price or how much the reserve ratio should be applied.

For example, Korean Patent Laid-Open Publication No. 10-2002-0060855 relates to an intermediary method of an internet e-commerce site. When intermediating a commerce site, a subscriber accesses the intermediary site by various means to exchange goods at the intermediary e-commerce site. In the case of purchase, the prior art that receives a certain amount from the brokered commerce site to earn a certain amount to pay the user is disclosed. That is, in such a prior art, since the funding source from the commerce site is not a transaction price, it is difficult to determine the amount to be paid to the user.

In this specification, a system and a method are provided that can effectively manage the reserve even if the reserve fund is not a transaction price.

When a member of a medium that exposes an advertiser's advertisement purchases goods or services through a merchant's site (an advertiser's site), a reserve management system that can provide not only the reserve according to the basic accumulation rate but also the reserve according to the accumulation rate added per condition And methods are provided.

There is provided a reserve management system and method for setting up additional accumulation rate according to a funnel or a payment method so as to further provide a supplementary deposit to a member.

A reserve amount determining unit for determining the total amount of the reserve based on the advertiser's unit period advertisement expenses permitted to provide the reserve, and a reserve for each of the users based on the total amount of the transaction amount and the reserve paid by the advertiser for the goods or services The reserve management system comprising:

According to one aspect, the total amount reserve unit can determine a certain percentage of the unit period advertisement cost as the total amount of the reserve for the unit period.

According to another aspect, the reserve determination unit may calculate the ratios of the total transaction value of the transaction price used by the individual user on a user-by-user basis, and determine the reserve for each user by dividing the total amount of the reserve according to the calculated ratio.

According to another aspect of the present invention, the reserve management system comprises a reserve accumulation unit for accumulating the determined reserve in the total reserve of the user, and information on the information received from the site when the purchase of goods or services using the reserve funds And a reserve subtracting unit for subtracting the reserve used in the total reserve of the user based on the accumulated reserve amount.

According to another aspect of the present invention, an advertiser who is allowed to provide a reserve may apply to join an affiliate shop among advertisers who advertise through a specific site, and may include an advertiser who is permitted to join the affiliate shop. At this time, when an advertisement of an advertiser who is allowed to join an affiliated store through a specific site is provided to users, information on the advertisement as well as information on the reserve can be further provided.

Determining a total amount of the reserve based on the unit period advertisement cost of the advertiser permitted to provide the reserve, determining a reserve for each of the users based on the transaction amount paid by the users for the goods or services of the advertisers, And subtracting at least a portion of the amount of the user's reserve using at least a portion of the amount.

When a user purchases a product or service of an advertiser through an exposed advertisement of the advertiser and the payment is generated, the user can be provided with a reserve.

By providing the user with a reserve for the purchase of a specific product or a specific service or the purchase of goods or services included in a specific site, the user can be attracted, thereby increasing the advertising effect of advertisers who sign up as merchants. have.

As the advertising effect increases from the viewpoint of the medium, it is possible to raise the advertising revenue by attracting the attention of advertisers.

When a member of a medium that exposes an advertiser's advertisement purchases goods or services through a merchant (an advertiser's site), it can provide not only a reserve according to the basic accumulation rate but also a reserve according to the accumulation rate added according to the condition.

You can set up additional accrual rates based on your funnel or payment method, so you can provide additional reserves to your members.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention.
FIG. 2 is a diagram illustrating a relationship between a member, an affiliate store, and a reserve management system in an embodiment of the present invention. FIG.
3 is a flowchart illustrating a method of accumulating and using a reserve according to an embodiment of the present invention.
4 is an example of a screen illustrating a site that exposes an advertisement of an advertiser in an embodiment of the present invention.
5 is another example of a screen illustrating a site that exposes an advertisement of an advertiser according to an embodiment of the present invention.
6 illustrates an example of an order page of a site associated with an advertiser according to one embodiment of the present invention.
7 is a block diagram for explaining an internal configuration of a reserve management system according to an embodiment of the present invention.
8 is a flowchart showing a reserve management method according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention. 1 shows an advertiser 110, an advertising platform 120, a publisher 130, and a user 140. Herein, the advertiser 110 and the user 140 may substantially mean a terminal such as a PC (personal computer), a smart phone, etc. used by the advertiser 110 or the user 140. That is, an arrow shown in FIG. 1 may mean that data may be transmitted and received using a wired or wireless network between the terminal used by the advertiser 110, the advertisement platform 120, the publisher 130, and the terminal used by the user 140. have.

The advertisement platform 120 may perform bidding on an advertisement of the advertiser 110, matching an advertisement with a keyword, arranging an advertisement or an advertiser, providing an advertisement to the publisher 130, and charging according to the exposure of the advertisement. Regarding general technical matters of the advertising platform 120, the matters that can be understood with reference to the related arts related to the search advertisement and / or banner advertisement platform delivered through the Internet will be omitted.

The term "publisher" herein may be used interchangeably with the term "site ". However, the description using the term site does not exclude the possibility of implementing the present invention in an environment other than a general PC web site connection such as an application screen executed in a mobile terminal. Conversely, the term "site" may be used interchangeably with the term publishing site or the publisher referred to above. In other words, each site can correspond to an individual publisher. At this time, the term "site" may include any kind of web site that can be exposed to an advertisement and can be provided to a user through a wired or wireless network, and may mean a single web page constituting a web site.

In addition, the "exposure" of an advertisement can be interpreted to include that promotional contents such as text, images, sound, video, hyperlink, etc., associated with the advertiser through a site (publisher) In addition, the "selection" of the exposed advertisements causes a situation where the advertiser is trying to achieve through the delivery of the promotional contents by causing the user (site visitor) to react to the promotional contents such as the text and the image provided by the mouse . ≪ / RTI > At this time, the situation induced by the advertiser may include, for example, exposing the page associated with the advertiser to the user who selected the advertisement.

The publisher 130 may provide the user 140 with his or her site, provide the pages the site includes through the site, or provide the user 140 with a search result for the keyword via the entered keyword . At this time, the publisher 130 may receive the advertisement for exposing through the pages to the advertisement platform 120 and provide the advertisement to the user 140. The publisher 130 can also deliver the keyword entered by the user 140 to the advertisement platform 120 and receive the advertisement for the keyword from the advertisement platform 120 and provide it to the user 140 as a search result have.

The publisher 130 may provide a path (screen) where the user 140 is directly provided with the advertisement, and the advertisement may be provided through the website in a general online environment. Each of the plurality of individual advertisement platforms (first advertisement platform, second advertisement platform, ...) included in the advertisement platform 120 includes a plurality of individual publishers (the first publisher, The first publisher, the second publisher, ...). In addition, each of the plurality of individual publishers may provide the user 140 with at least one of a variety of services that can be provided through a wired or wireless network, such as integrated search, keyword search, blog service, etc., Can be provided.

Here, the reserve management system according to embodiments of the present invention may be a system of one of the systems associated with individual publishers, or a system included in one of the systems associated with individual publishers.

In the present specification, the term "reserve money" may be expressed as a unit of currency used in the real world, but may be represented by cyber currency such as points or mileage corresponding to the currency used in the real world. In the case of cyber money, for example, it can be freely expressed as needed, such as cyber money with a value of 1: 1 ratio or cyber money with a value of 1: 10 ratio with units of money actually used in the real world .

FIG. 2 is a diagram illustrating a relationship between a member, an affiliate store, and a reserve management system in an embodiment of the present invention. FIG. That is, FIG. 2 outlines the relationship between the deposit management system 210, the merchant 220, and the member 230. Here, the merchant 220 may refer to a site of an advertiser who has been approved for affiliation through a site associated with the deposit management system 210 of the advertiser 110 in FIG. In addition, the member 230 may refer to a user who has gone through a membership process through a site associated with the reserve management system 210 among the users 140 of FIG.

At this time, the reserve fund may basically include at least one of the following three kinds of reserves.

1. A basic reserve that provides a fixed amount of the transaction price of the purchased product or service when the member 230 visits the merchant 220 and purchases the product or service.

2. When a member 230 visits a merchant shop 220 via a predetermined funnel path by the administrator of the reserve management system 210 or the reserve management system 210 to purchase a product or service, The first additional reserve to provide a fixed amount of the transaction value of.

3. When the member 230 receives payment from the merchant 220 through a payment method conforming to the partnership conditions predetermined by the manager of the reserve management system 210 or the reserve fund management system 210 such as checkout payment or specific credit card payment, A second additional reserve that provides a fixed amount of the transaction price of the purchased product or service when purchasing the product or service at the time of purchase.

Herein, the inflow path is not limited to the path when the member 230 accesses the merchant 220 through a site according to the setting of the reserve management system 210, or when the merchant 220 accesses the merchant 220 through one site May also include a route depending on which of the various advertisement methods of the site has accessed the merchant 220 through an advertisement exposed through an advertisement method. For example, the advertisement method includes (1) a search advertisement that is an advertisement method that provides information about an advertisement of an advertiser who purchased a keyword included in a search word, and (2) And a shopping advertisement, which is an advertisement method of providing information on the corresponding product and information on the site of the advertiser who sells the product. In addition, a path when the member 230 directly enters the URL of the affiliated store 220 and approaches the affiliated store 220 can also be included in the inflow path.

In addition, when the site (individual publisher) associated with the deposit management system 210 is affiliated with the merchant 220 for checkout payment, the checkout payment is made by the member 230 at the affiliated merchant 220, And a settlement service that can proceed through the ID and password entered when subscribing to a site associated with the deposit management system 210 for settlement of transactions. These checkout settlements are already well known and will not be described in detail.

At this time, the accumulation rate for the settlement of the goods or services of the member 230 can be determined using the accumulation rate of the reserve for at least one of the above-mentioned three types of reserves. In other words, the reserve management system 210 can determine the reserve for the settlement of the goods or services of the member 230 using at least one of the following three rates, and provide the determined reserve to the member 230 . Here, the accumulation rate may mean the ratio of the reserve to the transaction price.

(1) A basic accumulation ratio indicating a ratio of the basic reserve to be provided to the member 230 in the transaction price of the purchased product or service when the member 230 visits the merchant 220 and purchases the product or service.

(2) When the member 230 visits the merchant shop 220 and purchases a commodity or a service through a predetermined funnel path established by the administrator of the reserve management system 210 or the reserve management system 210, To the member (230) in the transaction price of the purchased goods or services to provide the member (230) with the first additional accumulation rate.

(3) When the member 230 receives the merchandise through the payment method that matches the affiliation conditions preset by the administrator of the reserve management system 210 or the reserve management system 210, such as check-out settlement or specific credit card settlement, The second additional rate indicating the ratio of the second additional reserve to be provided to the member 230 in the transaction price of the purchased product or service.

For example, the basic accumulation rate can be set by the merchant 220 within the range of the minimum / maximum accumulation rate set by the administrator of the deposit management system 210 or the reserve management system 210, and the first additional accumulation rate May be set by the individual publisher, the reserve management system 210, the manager of the reserve management system 210, or the merchant 220 considering the discountable size and marketing effect during import. Additionally, the second additional rate may be set through consultation between the respective publisher and the affiliate (merchant 220).

At this time, the accumulation rate of the reserve for providing the purchase of the goods or services of the member 230 may be determined using not only the basic accumulation rate but also at least one additional accumulation rate among the first additional accumulation rate and the second additional accumulation rate. For example, the accumulation rate of the reserve provided to the member 230 according to the purchase of the goods or services of the member 230 can be calculated by Equation 1 below.

Here, the accumulation rate can be corrected and reflected in a constant cycle unit. At this time, each of the basic accumulation rate, the first additional accumulation rate and the second additional accumulation rate may be modified and reflected at the same period, or may be modified and reflected at different periods. For example, the basic accumulation rate is reflected once a month, and the first additional accumulation rate may be reflected once a week.

Here, the reserve provided to the member 230 is not a transaction fee for the merchandise or service of the merchant 220, but rather a source of money that the merchant 220 pays according to advertisement exposure of the merchant 220 revenue.

3 is a flowchart illustrating a method of accumulating and using a reserve according to an embodiment of the present invention. 3 largely illustrates an accumulation step 310 and a usage step 320.

First, the accumulation step 310 is a step in which the member purchases the merchant's goods or services (311) and the merchant pays the credit to the publisher (312) and the publisher earns the member's reserve (313) 313 may include. That is, when a member visits an affiliated store and purchases a product or service, the affiliated store pays a reserve amount for a reserve to a publisher, and the earning step 310 may be performed by the publisher accumulating the corresponding member's reserve.

In addition, the use step 320 may include a step in which the member uses the reserve 321, a step in which the publisher subtracts the reserve of the member 322, and a step in which the publisher pays the payment to the merchant 323. Can be. In other words, when a member purchases a product or service at a merchant, at least a portion of the accumulated credit is used, the publisher subtracts the reserve by the amount used by the member, and pays the merchant for the amount of the reserve used for payment. As such, the usage step 320 can be performed.

At this time, the publisher described in FIG. 3 may substantially mean a reserve fund management system of the publisher.

4 is an example of a screen illustrating a site that exposes an advertisement of an advertiser in an embodiment of the present invention. The screen 400 illustrated in FIG. 4 is an example of a portion of a site (publisher) screen to which advertisements of the advertiser 110 described in FIG. 1 are exposed. In this case, the individual advertisements in which the “Cash” icons 410 to 440 are set may refer to advertisements provided with reserves described with reference to FIGS. 1 to 3. That is, "Cash" icons 410 to 440 may be exposed to the advertisements of the advertisers who are approved to join the merchant and are allowed to provide the reserve.

In this case, when the member 230 described in FIG. 2 accesses a corresponding product site and purchases a product or a service through a link of an advertisement in which the "Cash" icons 310 to 340 are set, a certain amount of the transaction price is provided as a reserve. I can receive it.

5 is another example of a screen illustrating a site that exposes an advertisement of an advertiser according to an embodiment of the present invention. The screen 500 illustrated in FIG. 5 is also an example of a portion of a site (publisher) screen to which advertisements of the advertiser 110 described in FIG. 1 are exposed. In the screen 500, the "Cash" icons 510 and 520 represent a case where reserves are set for the entire specific advertiser shopping mall instead of individual products. In this case, the “Cash” icons 510 and 520 may mean that reserves are set in all products or services sold in a specific advertiser shopping mall. In this case, reserves may be set for individual products or services, such as the "Cash" icon 530.

At this time, the reserve shown in FIG. 4 and FIG. 5 may mean a reserve according to the basic accumulation rate. The reserves based on the first additional rate and the second additional rate can be determined and provided in real time according to the inflow route and the payment method when the member intends to purchase the goods or services.

4 and 5, when using the reserve management system or the reserve management method according to the present embodiments, it is possible to prevent the purchase of a specific product or a specific service, or a reserve for purchasing goods or services included in a specific site By providing the information to the user, it is possible to induce interest of the user, thereby increasing the advertising effect of the advertiser who has joined the franchise. Also, from the viewpoint of the media, the advertising revenue can be increased by attracting the advertisers' interest in the increase of the advertisement effect.

6 illustrates an example of an order page of a site associated with an advertiser according to one embodiment of the present invention. Screen 600 is an example showing a portion of the order page screen at a particular merchant. At this time, the dotted box 610 shows an icon indicating that the reserve according to the present embodiment is accumulated and a user interface that can use the accumulated reserve if there is an accumulated reserve. At this time, in order to accumulate or use the reserve, a login to the site associated with the reserve management system according to the present embodiment is required. At this time, the login box 620 represents a user interface for login to the site associated with the reserve management system. That is, the user can authenticate that he is a registered member by logging into the site associated with the reserve management system through the login box 620. [

Also, the merchant can determine whether to expose the "Cash" icon through authentication at the merchant subscription step, and determine whether the default accumulation rate is set or whether the additional accumulation rate is set. For example, all merchants can determine the basic accumulation rate at the stage of subscription. As another example, if the merchant is an affiliated merchant associated with the above-mentioned checkout payment, the merchant may determine whether or not to set the second additional rate at the step of joining the merchant shop. Of course, the merchant can also be authenticated through the modification of the information after the step of joining the merchant.

Hereinafter, the first additional accumulation rate that can be set according to the inflow route and the second additional accumulation rate that can be set according to the settlement method will be described in more detail. The method of setting the first additional rate and the second additional rate, which will be described later, is for facilitating understanding of the present invention, and the present invention is not limited to the following description.

The funnel can be determined according to the site the member used to access the merchant, or according to the advertising style of the ad the member used to access the merchant. Here, for example, an advertisement scheme is a scheme of (1) a search advertisement scheme, which is an advertisement scheme for providing information on an input site of an advertiser who has purchased a keyword included in a search word, and (2) And a shopping advertisement method, which is an advertisement method of providing information on a product corresponding to a search word and information on an advertiser's site that sells the product. Since the advertising method according to the search advertisement and the shopping advertisement is well known, a detailed explanation will be omitted.

At this time, the first additional accumulation rate can be classified into the accumulation rate set by the deposit management system and the accumulation rate set by the merchant, for each inflow route. Further, the second additional rate of accumulation may be classified into the accumulation rate set by the reserve management system and the accumulation rate set by the merchant, for each settlement method.

In the case where the inflow path is a path according to the search advertisement method and the first additional accumulation rate is set by the reserve management system, the reserve management system may include an advertisement product, an exposure position of the advertisement, an exposure rank of the advertisement, The first additional rate can be set by using at least one of the advertiser's site and the keyword purchased by the advertiser. Here, the path according to the search advertisement method is an advertisement in which the advertisement selected by the member among the advertisements exposed through the web page is exposed by the search advertisement method, and the member visits the merchant through the advertisement and purchases the goods or services Quot; path "

At this time, when the inflow path is a route according to the search advertisement method, the first additional rate is calculated using the accumulation rate for each inflow route, the accumulation rate set for each advertisement, and the accumulation rate set for each advertiser, Lt; / RTI >

In this case, the accumulation rate for each inflow route may mean the accumulation rate of the reserve fundamentally provided by the reserve management system when the inflow route corresponds to the search advertisement scheme. In other words, the accumulation rate for each entry route is the ratio of the accumulation rate of the additional reserve fundamentally provided by the reserve fund management system when the member accesses the merchant through the advertisement according to the search advertisement scheme (hereinafter, . ≪ / RTI >

In addition, the accumulation rate per advertisement may mean an additional accumulation rate set according to at least one of a specific advertisement product, a specific exposure position (including an advertisement exposure rank), a business type, and a keyword. For example, a member who has accessed a merchant through a search advertisement having an advertisement exposure ranking of a particular advertisement product may be provided with a supplementary deposit corresponding to a pre-established advertisement rate for each advertisement. As another example, among the search advertisements exposed by inputting the keyword "camera" in the CPC (Cost Per Click) advertisement product, the member who accesses the merchant through the search advertisement having the rank 1 Additional reserves may be provided according to pre-set ad rate. In addition, as described above, the per-admission rate may be set according to the keyword of the business type of the affiliate shop or the shop purchased by the affiliate shop.

In addition, the rate of accumulation per advertiser may refer to the additional accumulation rate set by the advertiser (or per merchant). For example, an advertiser who is engaged in an event may want to provide an additional deposit when purchasing a product or service at his or her site (merchant). In this case, when a member visits a corresponding advertiser's site in a search advertisement and purchases a product or service, an additional reserve may be provided, and the reserve management system may set the accumulation rate of such additional reserve.

The case where the inflow path is a search advertisement and the first additional rate is set by the reserve management system can be summarized as shown in Table 1 below.

Accrual rate type Accrual rate by funnel Accrual Per Ad Per Capture Percentage by Advertiser Personality Set up additional accumulation rate when purchasing due to funnel according to search advertising method. Set the accrual rate according to at least one of a specific advertising product, specific exposure location, industry, and keyword. Set additional accrual rate for specific advertiser units. Provided All payments made through membership after the member enters the merchant through search ads After the member enters the merchant through the search advertisement, all the payments made by the member at the merchant within the range of the set conditions Any ads that occur through a member after a member enters a merchant through the search ads that are run by a particular advertiser. Set up a reserve Both fixed and cum Both fixed and cum Both fixed and cum

When the first additional accumulation rate is set by the merchant, the merchant stores the advertisement site keyword, the ad unit price, the advertisement effect, the advertisement product, the advertisement exposure position (including the advertisement exposure ranking) The first additional rate can be set by using at least one. For example, the first additional rate can be set by the merchant as shown in Equation (3) by using the accumulation rate of the search ad for the entry route, the accumulation rate set for each advertisement, and the accumulation rate set for each advertisement attribute.

In this case, the accumulation rate for each inflow route may mean the accumulation rate of the reserve fundamentally provided by the merchant when the inflow route corresponds to the search advertisement mode. In other words, the accumulation rate according to the inflow route may mean the accumulation rate of the additional reserve fundamentally provided by the merchant when the member accesses the merchant through the search advertisement and purchases the product or service.

In addition, the accumulation rate per advertisement may mean an additional accumulation rate set according to at least one of a specific advertisement product, a specific exposure position (including an advertisement exposure rank), a business type, and a keyword. For example, a member who has accessed a merchant through a search advertisement having an advertisement exposure ranking of a particular advertisement product may be provided with a supplementary deposit corresponding to a pre-established advertisement rate for each advertisement. As another example, among the search advertisements exposed by inputting the keyword "camera" in the CPC (Cost Per Click) advertisement product, the member who accesses the merchant through the search advertisement having the rank 1 Additional reserves can be provided according to pre-set ad rate. In addition, as described above, the per-admission rate may be set according to the keyword of the business type of the affiliate shop or the shop purchased by the affiliate shop.

In addition, the accumulation rate for each advertisement property may mean an additional accumulation rate set based on the ad unit price and the advertisement effect. For example, the ad unit price may include a cost per click, and the advertising effect may include a click through rate (CTR). For example, a merchant can set a higher additional rate for a lower cost per click or higher ad effectiveness.

The case where the inflow path is a route according to the search advertisement method and the first additional rate is set by the merchant can be summarized as shown in Table 2 below.

Accrual rate type Accrual rate by funnel Accrual Per Ad Accrual Per Ad Property Personality Set up additional accumulation rate when purchasing due to funnel according to search advertising method. Set the accrual rate according to at least one of a specific advertising product, specific exposure location, industry, and keyword. Set the accrual rate according to at least one of ad unit price and advertisement effect. Provided All payments made through membership after the member enters the merchant through search ads After the member enters the merchant through the search advertisement, all the payments made by the member at the merchant within the range of the set conditions After the member enters the merchant through the search advertisement, all the payments made by the member at the merchant within the range of the set conditions Set up a reserve Both fixed and cum Both fixed and cum Both fixed and cum

In the case where the inflow path is a route according to the shopping advertisement method and the first additional accumulation rate is set by the reserve management system, the reserve management system can be classified into an advertisement product, a product exposure rank, a price of a product, a category of an advertiser, The first additional rate can be set by using at least one of the advertisement product, the price of the advertiser's product, and the category of the advertiser's product. Here, the path according to the shopping advertisement method is an advertisement in which the advertisement selected by the member among the advertisements exposed through the web page is exposed by the shopping advertisement method, and the member visits the merchant through the advertisement and purchases the goods or services Quot; path "

At this time, if the inflow route is a route according to the shopping advertisement method, the first additional rate is calculated using the accumulation rate per inflow route, the accumulation rate set for each advertisement, and the accumulation rate set for each advertiser, Can be set by the system.

In this case, the accumulation rate for each inflow route may mean the accumulation rate of the additional reservations fundamentally provided by the reserve management system when the inflow route is a route according to the shopping advertisement method. That is, the accumulation rate according to the inflow route may mean the accumulation rate of the additional reserve fundamentally provided by the reserve fund management system when a member accesses the merchant through the shopping advertisement and purchases a product or service.

In addition, the accumulation rate per advertisement may mean an additional accumulation rate set according to at least one of a specific advertisement product, a specific exposure position (including a product exposure rank), a price of a product, and a category of a product. For example, the higher the price of a commodity, the higher the accretion rate or the higher the accretion rate of a particular commodity category. That is, the reserve management system can set the accumulation rate according to at least one of a specific advertisement product, a specific exposure position (including an advertisement exposure ranking), a price of a product, and a category of a product.

Also, the per-advertiser accrual rate may refer to the additional accrual rate set for each advertiser (or for each merchant). For example, different credit ratios can be set according to the price of a specific advertiser, a specific advertisement product of a specific advertiser, a specific product category of a specific advertiser, or a price of a product of a specific advertiser.

The case where the inflow path is a path according to the shopping advertisement method and the first additional rate is set by the reserve management system can be summarized as shown in Table 3 below.

Accrual rate type Accrual rate by funnel Accrual Per Ad Per Capture Percentage by Advertiser Personality Set up additional reserve rate when purchasing due to shopping ad funnel. Set the accrual rate according to at least one of a specific advertising product, a specific exposure location, the price of the product, and the category of the product. Set accrual rate for specific advertiser units.
(The accrual rate can be set differently for each advertiser depending on the advertisement product, the price of the product, and the category of the product.) Provided All the payments made through membership after the member's entry into the merchant through the shopping advertisement After the member enters the merchant through the shopping advertisement, all the payments made by the member at the merchant within the scope of the setting conditions After the member enters the merchant through the shopping advertisement, all the payments made by the member at the merchant within the scope of the setting conditions Set up a reserve Both fixed and cum Both fixed and cum Both fixed and cum

In the case where the inflow path is a route according to the shopping advertisement method and the first additional accumulation rate is set by the merchant, the merchant uses at least one of the advertisement product, the merchandise in the merchant, the price of the merchandise, You can set an additional reserve rate. For example, the first additional accumulation rate may be set by the merchant as shown in Equation 5 below using the accumulation rate for each inflow route provided when the inflow route is a route according to the shopping advertisement method, the accumulation rate set for each advertisement, .

In this case, the accumulation rate for each inflow route may mean the accumulation rate of the additional reservations fundamentally provided by the merchant when the inflow route is a route according to the shopping advertisement scheme. That is, the accumulation rate according to the inflow route may mean the accumulation rate of the additional reserve fundamentally provided by the merchant when the member accesses the merchant through the shopping advertisement and purchases the product or service.

In addition, the per-admission rate may mean an additional admission rate set according to at least one of a specific advertisement product and a specific exposure position (including a product exposure rank). For example, a member who purchases a product or service by accessing an affiliate shop through an advertisement of a shopping advertisement style having a ranking of a product exposure ranking (hereinafter referred to as a 'shopping advertisement') provides an additional reserve according to the pre- . That is, the franchisee may set such a per-admission rate according to at least one of a specific advertisement item and a specific exposure position.

Also, the accumulation rate for each product attribute may mean an additional accumulation rate set according to at least one of a product, a price of the product, and a category of the product. For example, the franchisee can set the accumulation rate for each product attribute according to the purchase only when a product included in the product category "sports apparel" is purchased.

The case where the inflow path is a path according to the shopping advertisement method and the first additional rate is set by the merchant can be summarized as shown in Table 4 below.

Accrual rate type Accrual rate by funnel Accrual Per Ad Per Capture Percentage by Advertiser Personality Set up additional accumulation rate for purchases due to the funnel according to the shopping advertisement method. Set the accrual rate according to at least one of specific ad product and specific exposure location. Set the accumulation rate in units of product, price of goods and category of goods. Provided All the payments made through membership after the member's entry into the merchant through the shopping advertisement After the member enters the merchant through the shopping advertisement, all the payments made by the member at the merchant within the scope of the setting conditions After the member enters the merchant through the shopping advertisement, all the payments made by the member at the merchant within the scope of the setting conditions Set up a reserve Both fixed and cum Both fixed and cum Both fixed and cum

In the case where the payment method is check-out payment and the second additional rate is set by the reserve management system, the reserve management system may be configured to set the reserve item, the price of the settlement item, the category of the settlement item, The second additional rate can be set according to at least one of the price of the merchandise and the category of the merchandise of the merchant. For example, the second additional accumulation rate may be set by the deposit management system using Equation (6) using the accumulation rate for each payment method according to the payment method being check-out payment, the accumulation rate set for each payment product, have.

Here, the accumulation rate for each settlement method may mean the accumulation rate of the reserve, which is preset by the reserve management system when payment is made through checkout settlement. That is, the accumulation rate per payment method may mean the accumulation rate of the additional reserve fundamentally provided by the reserve fund management system when a member accesses the merchant and purchases a product or service using the checkout settlement.

Further, the accumulation rate for each settlement product may mean an additional accumulation rate set according to at least one of the settlement product, the price of the settlement product, and the category of the settlement product. For example, the higher the price of a payment product, the greater the rate of accumulation per payment product. That is, the reserve management system can set the accumulation rate for each settlement item according to at least one of the settlement item, the price of the settlement item, and the category of the settlement item.

Further, the accumulation rate for each merchant may mean an additional accumulation rate that is set according to at least one of the merchandise of the merchant, the merchandise of the merchant, the price of the merchandise of the merchant, and the category of the merchandise of the merchant. For example, different additional reserve ratios may be set for merchant A and merchant B, respectively. In addition, different additional accumulation rates may be set depending on the prices of goods or goods sold at the same merchant. That is, the reserve management system can set the accumulation rate for each of the affiliated stores according to at least one of the merchandise of the merchant, the merchandise of the merchant, the price of the merchandise of the merchant, and the category of the merchandise of the merchant.

The case where the payment method is check-out payment and the second additional rate is set by the reserve management system can be summarized as shown in Table 5 below.

Accrual rate type Accrual rate by funnel Accrual rate by payment product Accrual rate by merchant Personality Set up additional reserve rate when payment is made using checkout payment. Set the accrual rate according to at least one of the payment product, the price of the payment product, and the category of the payment product. The rate of accumulation is set according to at least one of the merchandise of the merchant, the merchandise of the merchant, the price of the merchandise of the merchant, and the category of the merchandise of the merchant. Provided All payments made using checkout payments All transactions that occur within the scope of set-up conditions at checkout payment All transactions that occur within the scope of set-up conditions at checkout payment Set up a reserve Both fixed and cum Both fixed and cum Both fixed and cum

If the payment method is checkout payment and the second additional rate is set by the merchant, the merchant can set the second additional rate by further using at least one of the merchandise, the price of the merchandise, and the category of the merchandise. For example, the second additional accumulation rate may be set by the merchant as shown in Equation (7) using the accumulation rate for each payment method according to the payment method being check-out payment, the accumulation rate set for each payment product, and the accumulation rate set for each product attribute .

Here, the accumulation rate for each payment method may mean the accumulation rate of the additional reserve fundamentally provided by the merchant when the payment method is checkout payment. That is, the accumulation rate per payment method may mean the accumulation rate of the additional reserve fundamentally provided by the merchant when the member accesses the merchant and purchases the product or service using the checkout payment.

In addition, the accumulation rate for each settlement product may mean an additional accumulation rate set according to the settlement product. That is, an affiliate shop can set an additional accumulation rate according to a product.

In addition, the accumulation rate for each product attribute may mean an additional accumulation rate set according to at least one of a price of a product and a category of a product. That is, the franchisee can set the additional accumulation rate according to at least one of the price of the goods and the category of the goods.

The case where the settlement method is checkout payment and the second additional rate is set by the merchant is shown in Table 6 below.

Accrual rate type Accrual rate by funnel Accrual rate by payment product Accrual rate by product attribute Personality Set up additional reserve rate when payment is made using checkout payment. Set the accumulation rate according to the payment product. Set the accrual rate according to at least one of the price of the commodity and the category of the commodity. Provided All payments made using checkout payments All transactions that occur within the scope of set-up conditions at checkout payment All transactions that occur within the scope of set-up conditions at checkout payment Set up a reserve Both fixed and cum Both fixed and cum Both fixed and cum

If the payment method is checkout payment, the merchant may be a merchant for checkout payment.

7 is a block diagram for explaining an internal configuration of a reserve management system according to an embodiment of the present invention. As shown in FIG. 7, the reserve management system 700 according to the present embodiment is a system for managing a reserve fund provided to a member, and includes an inflow path confirmation unit 710, a payment method confirmation unit 720, (730).

When the member intends to purchase a commodity or a service on the site of the merchant, the inflow path confirming unit 710 confirms the inflow path, which is a path through which the member approaches the site of the merchant. Herein, the franchisee can apply for membership of an affiliate shop among the advertisers whose advertisement is exposed through a specific site, include the advertisers who are allowed to join the franchisee, and the member can include users who belong to a specific site.

At this time, the inflow route may be determined according to the site used by the member to access the merchant, or the advertisement scheme of the advertisement used by the member to access the merchant. Here, the advertisement method includes (1) a search advertisement method, which is an advertisement method of providing information on the site of the advertiser who purchased the keyword included in the search word, and (2) And a shopping advertisement method, which is an advertisement method of providing information on the goods of the advertiser and information on the advertiser's site that sells the goods.

The payment method confirmation unit 720 confirms the payment method that the member wants to use when purchasing the goods or services. Here, the payment method may be determined according to the payment system of the merchant or the payment means of the member. For example, the payment system of the merchant may include a payment system based on the checkout payment, and the payment means of the member may include a method of transferring the type of the credit card of the member, account transfer, and the like.

The reserve determination unit 730 determines a reserve to be provided for purchase using at least one of the accumulation rate of the first additional accumulation rate set according to the inflow path and the second additional accumulation rate set according to the settlement method, do. For example, the reserve determination unit 730 may determine the sum of the basic accumulation rate and the first additional accumulation rate, the sum of the basic accumulation rate and the second additional accumulation rate, and the sum of the basic accumulation rate, the first additional accumulation rate, The result of one summing can be determined as the accumulation rate of the reserve to be provided to the member.

In this case, the first additional accumulation rate can be set using the accumulation rate for each inflow route, and the accumulation rate for each inflow route can be set according to the advertisement scheme of the advertisement used for the member to access the merchant during the search advertisement method and the shopping advertisement method.

For example, when the advertisement is a search advertisement type advertisement, the first additional rate is set according to at least one of (1) an advertisement item of the advertisement, an exposure position of the advertisement, a business type of the merchant, And (2) a rate of accumulation for each advertiser set according to the merchant.

As another example, when the advertisement is a search advertisement type and the first additional rate is set by the merchant, the first additional rate is (1) the advertisement product of the advertisement, the exposure position of the advertisement, the business type of the merchant, And (2) an accumulation rate for each advertisement attribute, which is set based on at least one of an ad unit price and an advertisement effect of the advertisement, according to at least one of the purchased keywords.

As another example, if the advertisement is an advertisement exposed according to the shopping advertisement method, the first additional accumulation rate may be (1) at least one of the advertisement product of the advertisement, the exposure position of the advertisement, the product price of the product sold by the merchant, , And (2) a rate of accumulation per advertiser set according to the merchant.

As another example, when the advertisement is an advertisement exposed according to the shopping advertisement method, and the first additional rate is set by the merchant, the first additional rate is (1) based on at least one of the advertisement product of the advertisement and the exposure position of the advertisement And (2) a rate of accumulation for each advertiser, which is set based on at least one of a commodity sold at a merchant, a commodity price, and a commodity category.

In addition, the second additional rate may be set using a predetermined payment method according to the payment method of the member selected by the member or the payment method of the member selected by the member in the process of purchasing.

For example, when a member intends to make a purchase through a payment system based on a checkout payment, the second additional rate is set by (1) a payment item, a price of the payment item, And (2) a rate of accumulation for each of the affiliated stores, which is set according to the merchandise price of the merchant, the merchandise of the merchant, the merchandise price of the merchant, and the merchandise category of the merchant.

As another example, when the payment system of the merchant selected by the member is a payment system for checkout payment, the second additional rate is (1) the rate of payment by each payment product set according to the payment product, and (2) And the product attribute accumulation rate set in accordance with at least one of the categories of the product attributes.

8 is a flowchart showing a reserve management method according to an embodiment of the present invention. The reserve management method according to the present embodiment can be performed by the reserve management system 700 described with reference to FIG. In FIG. 8, a description will be given of a reserve management method by explaining a process in which each step is performed by the reserve management system 700. FIG.

In operation 810, when the member intends to purchase a commodity or a service on the site of the merchant, the reserve management system 700 confirms the inflow path, which is a path through which the member approaches the site of the merchant. Herein, the franchisee can apply for membership of an affiliate shop among the advertisers whose advertisement is exposed through a specific site, include the advertisers who are allowed to join the franchisee, and the member can include users who belong to a specific site.

At this time, the inflow route may be determined according to the site used by the member to access the merchant, or the advertisement scheme of the advertisement used by the member to access the merchant. Here, the advertisement method includes (1) a search advertisement method, which is an advertisement method of providing information on the site of the advertiser who purchased the keyword included in the search word, and (2) And a shopping advertisement method, which is an advertisement method of providing information on the goods of the advertiser and information on the advertiser's site that sells the goods.

In step 820, the reserve management system 700 confirms the payment method that the member intends to use when purchasing the goods or services. Here, the payment method may be determined according to the payment system of the merchant or the payment means of the member.

In step 830, the reserve management system 700 determines whether the purchase is made using at least one of the accumulation rate of the first additional accumulation rate set according to the entry route and the second additional accumulation rate set according to the payment method, Determine the reserve to be provided. For example, the reserve management system 700 may include at least one of the sum of the basic accumulation rate and the first additional accumulation rate, the sum of the basic accumulation rate and the second additional accumulation rate, and the sum of the basic accumulation rate, the first additional accumulation rate, The result of one summing can be determined as the accumulation rate of the reserve to be provided to the member.

In this case, the first additional accumulation rate can be set using the accumulation rate for each inflow route, and the accumulation rate for each inflow route can be set according to the advertisement scheme of the advertisement used for the member to access the merchant during the search advertisement method and the shopping advertisement method.

For example, when the advertisement is a search advertisement type advertisement, the first additional rate is set according to at least one of (1) an advertisement item of the advertisement, an exposure position of the advertisement, a business type of the merchant, And (2) a rate of accumulation for each advertiser set according to the merchant.

As another example, when the advertisement is a search advertisement type and the first additional rate is set by the merchant, the first additional rate is (1) the advertisement product of the advertisement, the exposure position of the advertisement, the business type of the merchant, And (2) an accumulation rate for each advertisement attribute, which is set based on at least one of an ad unit price and an advertisement effect of the advertisement, according to at least one of the purchased keywords.

As another example, if the advertisement is an advertisement exposed according to the shopping advertisement method, the first additional accumulation rate may be (1) at least one of the advertisement product of the advertisement, the exposure position of the advertisement, the product price of the product sold by the merchant, , And (2) a rate of accumulation per advertiser set according to the merchant.

As another example, when the advertisement is an advertisement exposed according to the shopping advertisement method, and the first additional rate is set by the merchant, the first additional rate is (1) based on at least one of the advertisement product of the advertisement and the exposure position of the advertisement And (2) a rate of accumulation for each advertiser, which is set based on at least one of a commodity sold at a merchant, a commodity price, and a commodity category.

In addition, the second additional rate may be set using a predetermined payment method according to the payment method of the member selected by the member or the payment method of the member selected by the member in the process of purchasing.

For example, when a member intends to make a purchase through a payment system based on a checkout payment, the second additional rate is set by (1) a payment item, a price of the payment item, And (2) a rate of accumulation for each of the affiliated stores, which is set according to the merchandise price of the merchant, the merchandise of the merchant, the merchandise price of the merchant, and the merchandise category of the merchant.

As another example, when the payment system of the merchant selected by the member is a payment system for checkout payment, the second additional rate is (1) the rate of payment by each payment product set according to the payment product, and (2) And the product attribute accumulation rate set in accordance with at least one of the categories of the product attributes.

As described above, according to embodiments of the present invention, when a user purchases an advertiser's goods or services through an exposed advertisement, payment may be provided to the user, and a reserve of a specific product or a specific service may be provided. By providing the user with reserves for purchases or purchases of products or services included in a particular site, the user's interest can be induced, thereby increasing the advertising effect of advertisers who sign up as merchants. In addition, according to the increase of the advertising effect from the viewpoint of the medium, it is possible to increase the advertising revenue by attracting the attention of advertisers.

In addition, when a member of a medium that exposes an advertiser's advertisement purchases goods or services through a merchant (an advertiser's site), it can provide not only the reserve according to the basic accumulation rate but also the reserve according to the accumulation rate added according to the condition , Additional reserve ratios based on the funnel or payment method can be set up to further provide the member with additional reserves.

The methods according to embodiments of the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

700: Reserve Management System
710:
720: Economic Method Identification Department
730:

Claims (11)

A system for managing reserves provided to members,
When the member provides the advertisement exposure site where the advertisement of the affiliated store is exposed to the member and visits the member's site through the advertisement of the advertisement exposure site, the member wants to purchase a product or a service at the affiliated store's site. Funnel confirmation unit for confirming the advertising method of the advertisement used to access the site of the merchant; And
And a reserve accumulation unit for determining a reserve to be provided for the purchase using the first additional accumulation rate set according to the advertisement method and the basic accumulation rate of the goods or the purchase of the service,
The system comprising: The method of claim 1,
Wherein the merchant subscribes to an affiliate shop among advertisers whose advertisement is exposed through a specific site, includes advertisers permitted to join the affiliate shop,
Wherein the member includes users who subscribe to the specific site. The method of claim 1,
A payment method checking unit for checking the payment method that the member wants to use when purchasing the goods or the service,
Further comprising:
The reserve-
Further comprising a second additional rate set according to the settlement method to determine a reserve to be provided for the purchase. The method of claim 1,
The advertisement method includes (1) a search advertisement method, which is an advertisement method of providing information on an inputted advertiser's keyword, and (2) And a shopping advertisement method, which is an advertisement method of providing information on a corresponding product and information on an advertiser's site that sells the product. The method of claim 3,
Wherein the settlement method is determined according to the payment system of the merchant or the payment means of the member. The method of claim 1,
The first additional rate of accumulation is set using the accumulation rate for each inflow route,
Wherein the accumulation rate for each inflow path is set according to an advertisement method of an advertisement used by the member to access the affiliated store among the search advertisement method and the shopping advertisement method. The method of claim 3,
The second additional rate may be,
Wherein the payment information is set by using a credit rate for each payment method previously set according to the payment system of the merchant selected by the member or the payment means of the member selected by the member during the course of the purchase, . A method of managing a reserve by a reserve management system for managing a reserve provided to a member,
The funnel checker of the reserve management system provides the member with an advertisement exposure site where the advertisement of the affiliate is exposed to the member, and the member who visited the member's site through the advertisement of the advertisement exposure site, the product or Confirming an advertisement method of an advertisement used by the member to access a site of the affiliate store when a service is to be purchased; And
Determining a reserve to be provided for the purchase using the first additional accumulation rate set according to the advertisement method and the basic accumulation rate of the product or the purchase of the service,
The method comprising the steps of: 9. The method of claim 8,
The first additional rate of accumulation is set using the accumulation rate for each inflow route,
The reserve rate for each funnel is set according to the advertisement method of the advertisement used by the member to access the affiliated store among the search advertisement method and the shopping advertisement method. 9. The method of claim 8,
If the advertisement is an advertisement of a search advertisement method,
The first additional reserve rate is,
(1) a credit rate for each advertisement set according to at least one of an advertisement product of the advertisement, an exposure position of the advertisement, an industry of the affiliate store, and a keyword purchased by the affiliate store for the advertisement, and (2) the affiliate store Rewards management method characterized in that it is set using at least one of the reserve rate for each advertiser. A computer-readable recording medium having recorded thereon a program for performing the method of any one of claims 8 to 10.

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