KR20140016247A - 광고주에게 추상 오브젝트에 대한 입찰 기회 제공 - Google Patents

광고주에게 추상 오브젝트에 대한 입찰 기회 제공 Download PDF

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Publication number
KR20140016247A
KR20140016247A KR1020137014942A KR20137014942A KR20140016247A KR 20140016247 A KR20140016247 A KR 20140016247A KR 1020137014942 A KR1020137014942 A KR 1020137014942A KR 20137014942 A KR20137014942 A KR 20137014942A KR 20140016247 A KR20140016247 A KR 20140016247A
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South Korea
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user
advertiser
entity
abstract
search
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Korean (ko)
Inventor
벤자민 루빈스타인
애쇼크 찬드라
올리비에르 다브로우스키
데이비드 제임스 젬멜
민-존 리
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마이크로소프트 코포레이션
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Information Transfer Between Computers (AREA)
KR1020137014942A 2010-12-14 2011-12-06 광고주에게 추상 오브젝트에 대한 입찰 기회 제공 Ceased KR20140016247A (ko)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/967,855 2010-12-14
US12/967,855 US20120150657A1 (en) 2010-12-14 2010-12-14 Enabling Advertisers to Bid on Abstract Objects
PCT/US2011/063621 WO2012082473A2 (en) 2010-12-14 2011-12-06 Enabling advertisers to bid on abstract objects

Publications (1)

Publication Number Publication Date
KR20140016247A true KR20140016247A (ko) 2014-02-07

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KR1020137014942A Ceased KR20140016247A (ko) 2010-12-14 2011-12-06 광고주에게 추상 오브젝트에 대한 입찰 기회 제공

Country Status (11)

Country Link
US (1) US20120150657A1 (https=)
EP (1) EP2652691A4 (https=)
JP (1) JP5845282B2 (https=)
KR (1) KR20140016247A (https=)
CN (1) CN102737332A (https=)
AU (1) AU2011341391A1 (https=)
IL (1) IL226372A0 (https=)
MX (1) MX2013006425A (https=)
RU (1) RU2589872C2 (https=)
TW (1) TW201237794A (https=)
WO (1) WO2012082473A2 (https=)

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CN109344249B (zh) * 2018-08-14 2023-02-17 创新先进技术有限公司 信息处理方法、装置、电子设备及计算机可读存储介质
CN109658165B (zh) * 2019-02-22 2025-06-27 北京三快在线科技有限公司 广告出价方法、装置、电子设备及计算机可读介质
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Also Published As

Publication number Publication date
US20120150657A1 (en) 2012-06-14
JP2014503897A (ja) 2014-02-13
MX2013006425A (es) 2013-07-03
EP2652691A2 (en) 2013-10-23
CN102737332A (zh) 2012-10-17
AU2011341391A1 (en) 2013-06-06
RU2013127114A (ru) 2014-12-20
IL226372A0 (en) 2013-07-31
RU2589872C2 (ru) 2016-07-10
EP2652691A4 (en) 2016-06-22
JP5845282B2 (ja) 2016-01-20
TW201237794A (en) 2012-09-16
WO2012082473A2 (en) 2012-06-21
WO2012082473A3 (en) 2012-08-09

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