KR20140011108A

KR20140011108A - Method for electronic commerce with profit distribution based on buying area

Info

Publication number: KR20140011108A
Application number: KR1020120077835A
Authority: KR
Inventors: 정소헌; 유영재
Original assignee: 정소헌; 유영재
Priority date: 2012-07-17
Filing date: 2012-07-17
Publication date: 2014-01-28

Abstract

The present invention relates to an electronic commerce method with a profit distribution manner based on the buying area. In an online shopping mall system for mediating electronic commerce between multiple sellers and multiple buyers, the electronic commerce method for distributing profits in a certain ratio in the product price paid by a buyer between the shopping mall manager who operates a shopping mall server to mediate the product sales and the sellers who make a contract with the shopping mall manager to register the products in the shopping mall server comprises the process of paying a portion of the product price to a certain seller based on the area regardless of the product supply, thereby reducing the management burden of the shopping mall manager while allowing the sellers to earn additional, indirect and stable profits based on the area in addition to the direct profits through the product sales. [Reference numerals] (11) Purchase area seller; (12) Non purchase area seller; (13) Registration area seller; (60) Product price; (61) Product raw price; (62) Payment commission; (63) Manger profit; (64) Purchase area profit; (65) Seller profit; (AA) Operation profit; (BB) 9.5% product seller; (CC) 6.5% product seller; (DD) 3% non product seller

Description

Method for Electronic Commerce With Profit Distribution Based On Buying Area}

The present invention relates generally to an e-commerce method, for example, in a web environment of the Internet, and more particularly, to allocate a portion of the product price paid by the buyer on the e-commerce shopping mall as the operating profit of the shopping mall, wherein the buyer is associated with the delivery address of the product. By providing a part of the operating profit of the shopping mall to the seller, regardless of whether the product is provided, the seller can provide additional, indirect and stable profits based on the shopping mall, in addition to the direct profit through the sale of the product. The present invention relates to a new place of purchase-based revenue distribution method of electronic commerce that can reduce the administrative burden.

Recently, with the development of electronic devices and communication technology, electronic commerce in the web environment of the Internet, for example, is widely used. Typically, individuals with small capital or lack of expertise or small sellers of goods can use the method of joining a more professional and large online shopping mall as a seller member to provide the shopping mall manager with a certain percentage of the merchandise sales revenue. In this case, for example, in a large online shopping mall system such as 'Auction', 'G Market', or '11th Avenue', when a buyer terminal accesses a shopping mall server through a communication network, a variety of products each seller provides You can receive the information about the server from the shopping mall server, you can select the product you want to purchase, you can pay for the product online using a credit card or other electronic payment means, and then the product is sent to the desired address by mail or courier. Can be delivered.

Referring to FIG. 1, a payment and profit sharing operation between a general purchaser terminal 1, a shopping mall operator server 2, and a seller terminal 3 in the online intermediary shopping mall system described above is schematically illustrated. The seller provides the product, the buyer buys the product and pays the price, and the shopping mall operator brokers the product transaction between the seller and the buyer. In this example, if the price of the goods paid by the buyer is 20,000 won, for example, the cost of goods is 18,000 won (80% of the price of goods), for example, the credit card payment fee of 760 won (if the price of goods 3.5%), operator revenue paid to the mall operator 2,000 won (10% of the commodity price), and seller revenue 1240 won (6.5% of the commodity price) that the seller takes as the final margin.

In such a conventional online shopping mall system, a plurality of sellers each make a 1: 1 contract for one shopping mall operator, and the seller obtains revenue only by selling goods. The seller is solely responsible for the continuity of the merchandise sales business he sells through the mall. In addition, as the shopping mall manager grows in size, he contracts with a large number of sellers, and the burden of processing more product-related tasks registered by a larger number of sellers and advertising product information becomes greater.

Therefore, in an e-commerce system using an online shopping mall system, in which a large number of sellers interrogate the sale of goods, a new way to reduce the administrative burden and increase the advertising effect of the shopping mall operator while allowing the seller to obtain ancillary profits other than the sale of goods. There is still a need for technology.

The present invention has been made to solve the above-mentioned problems of the prior art and to add various other advantages, and in particular, a portion of the product price paid by the buyer on the e-commerce shopping mall is allocated as the operating profit of the shopping mall, but the buyer has to By providing a part of the operating profit of the shopping mall to the associated seller, regardless of whether the product is provided or not, the shopping mall manager enables the seller to provide additional, indirect and stable profits based on the region in addition to the direct profit through the sale of the product. The aim of the present invention is to provide a new place of purchase-based revenue distribution method of electronic commerce that can reduce the management burden of the company.

The above object is achieved by an electronic commerce method of purchase-based revenue distribution method provided in accordance with the present invention.

According to an aspect of the present invention, an electronic commerce method of a purchase place-based revenue distribution method is provided in an online shopping mall system for mediating electronic commerce between a plurality of sellers and a plurality of buyers, and operates a shopping mall server to broker a product sale. In an electronic commerce method for distributing a certain percentage of the price of the product set by the buyer, between the shopping mall operator that deals with the business and the sellers who enter into a contract with the shopping mall operator to register the goods provided by the shopping mall server, Part of the product price may be paid to a particular seller based on region, regardless of product offerings.

In one embodiment, the portion of the product price, the operator revenue paid to the mall operator, the purchase destination revenue paid to a particular seller based on the region, and the seller revenue paid to the seller who sold the product To; The purchase destination revenue may be paid to a specific seller who receives the goodwill of a specific region from the shopping mall operator.

In another embodiment, the purchase destination revenue may be paid to a specific seller provided with the goodwill of the specific region where the goods are delivered and arrived.

In another embodiment, a portion of the goodwill in the particular region may be provided from the particular seller to another seller.

According to the present invention having the above-described configuration, in particular, a portion of the product price paid by the buyer on the e-commerce shopping mall is allocated as the operating profit of the shopping mall, regardless of whether the buyer provides the goods to the seller associated with the goods destination, By providing some of the operating profits of the shopping mall, there are remarkable effects such as enabling the sellers to reduce the administrative burden of the shopping mall manager while enabling additional, indirect and stable profits based on the region in addition to the direct profits through the sale of goods. .

1 is a schematic diagram illustrating an e-commerce method and a revenue distribution method of selling and purchasing a product through an online shopping mall.
Figure 2 is a schematic diagram illustrating a system in which the e-commerce method of the purchase destination-based revenue distribution method according to an embodiment of the present invention is performed.
Figure 3 is a schematic diagram illustrating the distribution of revenue according to the e-commerce method of the purchase-based revenue distribution scheme according to an embodiment of the present invention.

Advantages and features of the present invention and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. To fully disclose the scope of the invention to those skilled in the art, and is defined by the claims of the present invention.

In the following description of the present invention, detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The following terms are defined in consideration of the functions in the embodiments of the present invention, which may vary depending on the intention of the user, the intention or the custom of the operator. Therefore, the definition should be based on the contents throughout this specification.

Hereinafter, an electronic commerce method of a purchase place-based revenue distribution method according to a specific embodiment of the present invention will be described with reference to FIGS. 2 and 3.

The method of the present invention may generally be performed in an online shopping mall system that performs electronic commerce. The online shopping mall system is a shopping mall operator that operates a shopping mall server to broker a sale of goods, and enters into a contract with the shopping mall operator and provides it through each seller terminal, which may be, for example, a desktop computer or a portable computing device. A plurality of sellers who register the product information in the shopping mall server, and each purchaser terminal, which may be a desktop computer or a portable computing device, access the shopping mall server using a communication network to retrieve the product information, purchase the product, and pay the price. It includes a number of buyers who pay.

The most important feature according to the method of the present invention is that a part of the product price paid by the buyer is provided as a revenue to a specific seller based on the region regardless of the product offering.

In other words, each seller subscribes in association with a particular region when registering as a merchant member with the shopping mall server. For example, the whole country may be divided into 16 pieces of business areas divided into “city, metropolitan, and province” areas, and one seller member may be designated and registered for each business area. In this case, a seller registered in connection with Seoul may be referred to as a seller whose Seoul is a registered place. Similarly, there may also be sellers whose locations are designated as Incheon Metropolitan City, Daejeon Metropolitan City, Busan Metropolitan City ... Gyeonggi-do, Gangwon-do, Gyeongsangbuk-do ...

Here the seller's 'registered place' has a significant meaning. For example, if A is purchased at the seller's 'registered location' and then delivered by courier, part of the price paid by the buyer for A is paid to the seller of the 'registered location' as 'purchased revenue'. .

After the price of a product is settled, let's say the destination of the purchaser's designated item is 'purchase point'. In this case, the 'purchase point' is paid to the seller associated with the 'registration point' including the 'purchase point' to which the A goods are delivered, regardless of whether or not the A goods are provided.

FIG. 2 is a schematic diagram illustrating a system in which an e-commerce method of a purchase destination based revenue distribution method according to an embodiment of the present invention is performed, and FIG. 3 is a schematic diagram illustrating that profits are distributed according to the method of the present invention. Is shown.

In the illustrated system, the shopping mall operator, ie, the head office 20, may divide the region and sell the goodwill in association with the seller. For example, a specific seller may be registered as a branch office by associating a domestic region with about 16 regions, each divided by city, metropolitan, and province. The seller registered as each 'branch 40' may be granted a goodwill of a specific registered place from the 'head office 20'.

The provision or sale of such goodwill is made by a contract between the mall operator and the seller, and may be technically recorded as seller member information in the mall server operated by the mall operator. In addition, in the case of revenue distribution, processing for mathematically dividing the price of the goods paid by the buyer according to the profit distribution ratio already determined by the contract, and paying each according to the divided ratio may be performed by the shopping mall server. Since the process of dividing and distributing revenue is already being performed in a general e-commerce or product brokerage online shopping mall server, the details of the process will be omitted for simplicity. However, one of ordinary skill in the art will understand that the method of the present invention can be implemented by modifying the profit sharing process of the existing shopping mall server.

Here, the term "goodwill" corresponds to the right to receive the above-mentioned "purchase point profits" when a product is delivered to each registered place, that is, when the registered place becomes a purchase place.

Since the registration site assigned to each branch 20 includes a fairly large area, it is possible to further divide the region and place a number of 'agents' 30 under each branch 20. Seoul can be divided into 25 autonomous districts, metropolitan cities can be divided into their respective autonomous districts, and provinces can be divided into cities and counties. This division can be divided into areas where approximately 232 distributors can be registered.

For example, a seller or branch office 40 having 'Seoul Metropolitan City' as a registered place may split Seoul Metropolitan City into each 'gu', for example, for the 'Jongno-gu, Jung-gu, Yongsan-gu ... It can be specified to register as a seller to register the 'old' as the registration place. In this case, the 'branch' may be referred to as a seller who has received goodwill in a relatively large area directly from the 'head office', and the 'distributor' is a part of the goodwill of the branch from the 'branch', that is, a goodwill in a relatively narrow area. It can be said to be a sub-seller provided. In this case, it is assumed that the branch's registration site is 'Registration 1', and the agency's registration site is 'Registration 2'. As such, when the branch of the branch 1 and the branch of the branch 2 coexist, the 'purchase point of purchase' of a particular product may be determined by the division ratio between the branch and the branch by the mutual contract between the branch and the branch.

Referring to FIG. 3, the commodity price 60 may be divided into a commodity cost 61, a settlement fee 62, operating profits 63 and 64, and a seller profit 65. Here, operating revenues (63, 64) is divided into operator revenue (63) and purchase destination revenue (64). For example, suppose that the commodity price 60 is 20,000 won, the commodity cost 61 is 16,000, which is 80% of the commodity price, and the total margin is 4,000 won, which is 20% of the commodity price. In this case, for example, a payment fee 62 using a payment method such as an electronic payment or a credit card is 760 won, which is 3.5% of the product price, and operating profits (63, 64) are 2,000 won, which is 10% of the product price. Seller revenue 65 is 1240 won. Among the operating revenues 63 and 64, the operating profit 63 returned to the shopping mall operator may be 1400 won, which is 7% of the product price, and the purchase price 64 may be determined as 600 won.

It is apparent that such a distribution ratio of revenue is merely an example and can be variously determined by a contract between a shopping mall operator, a credit card company, and a seller in a shopping mall.

For example, a buyer who lives in Jongno-gu, Seoul, purchases 'red ginseng liquid', a commodity registered by Seller B, and orders it to be delivered to his parents in Yongsan-gu, Seoul. . In addition, according to the above-mentioned profit distribution ratio, the product cost 61 is 16,000 won, the settlement fee 62 is 760 won, the operator revenue 63 is 1400 won, the purchase destination 64 is 600 won, and the seller revenue. Suppose 65 is allocated to 1240 won.

In addition, referring to the example illustrated in FIG. 2, the branch office 40 having goodwill for Seoul Metropolitan City sold the goodwill of Jongno-gu to B seller and sold goodwill of Yongsan-gu to C seller. That is, the dealership 30 with Jongno-gu as the registration place is B seller, and the agency 30 with Yongsan-gu as the registration place is C seller.

After the purchaser pays, the person who registered the product, that is, the seller of the product providing seller B, may deliver the red ginseng juice to the place of purchase by himself or by contacting a separate red ginseng manufacturer 50.

Here, the "purchase place" refers to the place where the goods arrive, not the residence of the buyer.

In this case, the purchase price paid by the buyer (60) is 20,000 won, the cost of goods (61) is 16,000 won, the payment fee (62) is 760 won, the operator income (63) is 1400 won, the purchase profit ( 64 may be distributed as 600 won and seller revenue 65 as 1240 won. The commodity cost 61 may be the manufacturing cost of the commodity or the wholesale price paid from the agency 30 to the manufacturer 50. For example, the payment fee 62, 760 may be paid from the shopping mall operator to the credit card company, and the operator revenue 63, 1400 won, is paid to the shopping mall operator, that is, the head office 20.

Meanwhile, as illustrated at the bottom right of FIG. 3, the seller revenue 65 1240 won is paid to the seller B of the product provider, that is, the non-purchase seller 12, and the purchase income 64 is 600 won. It is paid to the C seller, the registered seller 13, which is an agency having the goodwill of Yongsan-gu, that is, the location where the buyer's parent's house is located, not the buyer.

Thus, according to the present invention, the C seller generates profit only because he has goodwill in the region including the place of purchase to which the goods are delivered, despite no contribution to the goods transaction process.

In the above example, if the goods were delivered to the buyer's home rather than to the buyer's parent's home, ie if the place of purchase is Jongno-gu rather than Yongsan-gu, the seller's revenue, as illustrated at the bottom left of FIG. (65) 1240 won and purchase place revenue (64) 600 won are both paid to the seller B, that is, the seller (11). In this case, Seller B can earn additional revenue from goodwill associated with the region, along with the normal revenue from selling goods.

As described above, according to the present invention, the shopping mall operator can establish a relatively small number of branches by selling goodwill in a relatively wide range of regions, and each branch sells a relatively narrow range of regional rights at its own responsibility. You can stand up. This has the advantage that the mall operator does not need to manage an increasing number of merchandise sellers (ie distributors), but only manages a relatively small number of branches, thereby reducing the burden on the mall operator. to provide. The work of managing a large number of distributors can be shared by branch offices.

On the other hand, dealerships gain the driving force to develop and register products that are likely to be purchased by consumers in the region in which they have goodwill, as additional revenue can be obtained if the goods are shipped to the region in which they have goodwill. . Thus, each agency has a strong incentive to grasp the propensity of consumers in the regions to which they have goodwill, develop and promote appropriate products, which can reduce the product promotion efforts of shopping mall operators. have.

Furthermore, each agency can generate additional revenues from local goodwill in addition to revenues from the sale of goods, providing the benefit of diversification and stability even for individuals and small businesses.

In addition, the shopping mall operator, headquarters, can sell local goodwill to the seller of Registration 1, which is a branch, and the seller of Registration 1 can further split its goodwill and sell smaller registrations 2 to individuals or businesses. Finally, it has the advantage that it can provide a business area that can be easily accessed even by individuals with weak capital.

In this way, when a product is traded between a buyer and a seller through a merchandise brokerage shopping mall server, the seller can reduce the administrative burden of the shopping mall operator while enabling additional, indirect and stable revenue based on the region, in addition to the direct profit from selling the product. It can provide an effect that makes it possible.

1: Buyer terminal
2: shopping mall server
3: seller terminal
10: Where to Buy
20: shopping mall operator
30: Registration Site 2
40: Registration 1
50: Ship To

Claims

In an online shopping mall system that mediates e-commerce between multiple product sellers and multiple buyers, a shopping mall operator who operates a shopping mall server and handles the brokerage of product sales is contracted with the shopping mall operator to provide products In the e-commerce method for distributing a certain percentage of the price of the goods set by the buyer among the sellers registered in the shopping mall server,
A portion of the commodity price is paid to a particular seller based on geography, regardless of the offer
E-commerce method of the revenue-based revenue distribution method characterized in that the.

The method of claim 1, wherein a part of the commodity price (60), the operator profit (63) paid to the mall operator, the purchase destination revenue (64) paid to a specific seller based on the region, and selling the product A seller revenue 65 paid to the seller; The purchase destination revenue (64) is an electronic commerce method of the purchase destination-based revenue distribution method, characterized in that paid to a particular seller received a goodwill of a specific region from the shopping mall operator.

The method of claim 2, wherein the purchase destination revenue (64) is an e-commerce method of the purchase destination-based revenue distribution method characterized in that the payment of the goodwill of the particular region in which the goods are delivered and arrived from a specific seller provided from the shopping mall operator. .

The method of claim 2 or 3, wherein a part of the goodwill of the specific region may be provided from the specific seller to another seller.