KR102237215B1 - Operation Method of Internet Sharing Mall - Google Patents

Abstract

The present invention relates to a method of operating an internet sharing mall, wherein the server provides an online mall for sale (hereinafter referred to as a shared mall) for each member registered affiliated store owner, and the server does not participate in the sale of any products and sells only at the shared mall. However, the server-registered products of the direct-selling franchisees sold in the shared mall (hereinafter referred to as the direct-selling shared mall) operated by the franchisees (hereinafter referred to as direct selling franchisees) who registered sales information for arbitrary products on the server. (Hereinafter referred to as direct sales products) can be sold at the same time in a shared mall (hereinafter referred to as an indirect sales shared mall) operated by any other franchisee (hereinafter referred to as indirect selling franchisee), and delivery is exclusively handled by the direct selling franchisee According to whether direct sales or indirect sales, the server operator, direct sales franchisees, and indirect sales franchisees are distributed at a preset rate, so that the franchisees sell each other's products to reduce the inventory burden and increase sales efficiency. In addition to improving, each franchise owner provides an Internet sharing mall operation method that enables them to efficiently operate their own shared mall, thereby reducing the burden of securing inventory by allowing franchisees to share products with each other. It relates to an Internet sharing mall operation method that not only improves sales efficiency by selling each other's products between affiliated store owners, but also allows each affiliated store owner to efficiently operate his or her own shared mall.

Description

Operation Method of Internet Sharing Mall}

The present invention relates to a method of operating an Internet sharing mall, and more specifically, providing an online mall for sale (hereinafter referred to as a shared mall) to each member registered member store owner, but allowing a plurality of sharing malls to share product information. Since both direct sales of products registered in the shared mall of the same and indirect sales of products registered in other shared malls are possible, each shared mall plays the same role as a comprehensive open market, and a sales app linked to the shared mall is provided to the franchisees. By distributing it to the affiliated store owners and salespeople who do not have a shared mall and allowing the profits to be settled, it is possible to obtain the effect of improving the sales rate through the expansion of sales outlets, and each franchisees free from the problem of securing inventory space and products In addition, it is possible to obtain a sales improvement effect by the salesperson, and it relates to a new type of internet sharing mall operation method that satisfies all who are involved in the distribution in product production, such as franchisees, salespersons, and consumers.

Since Internet shopping malls have no time/space restrictions, consumers can purchase products at any time they want from virtual stores opened on the Internet. From the seller's point of view, operating costs are virtually zero and commercial districts are not restricted, and consumers' tastes It is possible to provide product information that fits the needs, providing convenience to both consumers and sellers, and the scale is growing very rapidly.

Among these Internet shopping malls, large shopping malls are currently divided into open markets, social commerce, and general malls.

Among them, open market is an e-commerce transaction that allows individuals or small businesses to sell and deliver products directly to consumers through stores opened by individuals or small businesses online, acting as an intermediary between sellers and consumers. As to do this (C2C). The open market operator provides a platform that connects sellers and consumers, and receives brokerage fees, i.e., a fee of a certain percentage of the payment cost for entry fees and sales products, in return, and uses advertising revenue as a major source of revenue, and is responsible for sales items. There is no, and there are currently Auction, Gmarket, and 11th Street.

In addition, the general mall is a method in which the operator receives the product from the seller and sells the product to the consumer (B2C), and all transactions except for delivery are performed by the general mall operator, and the general mall uses the sales commission (retail margin) and advertising revenue as the main revenue sources. And, the seller gets profit and wholesale margin from production, and the general mall is responsible for the products sold, such as CJmall and Hmall.

Social commerce is a mail-order seller who directly selects the products registered by sellers through curation (recommendation) and takes the final responsibility for the products sold, with sales commissions and advertising revenue as major sources of revenue, and there are Coupang, WeMef, and Timon.

However, all of these conventional Internet shopping malls have a problem in that the rate of return of the seller is lowered because all transactions are made only through the operator's homepage, the operator directly/indirectly engages in the sale of products, and receives commissions and advertisement fees for product sales.

In addition, since sellers can only sell products they own and sell products that are not in stock, even related products, there is a problem in that both sellers and consumers are inferior in sales and purchasing efficiency.

In other words, in the case of a product that is not in stock, the seller cannot sell it and thus cannot obtain a profit, or it takes a separate delivery time and cost to secure inventory, so the profit is reduced. There was a problem with space constraints as it was a burden on the sale of products and inventory space had to be secured. For consumers, even if the product is related to a product that has already been purchased, if the product does not exist in the shopping mall, it is cumbersome and more There was a problem of having to pay a lot of shipping fees.

On the other hand, in the case of an Internet shopping mall operator, since they are responsible for the items sold, there is a problem that a lot of manpower, time, and cost are required to operate the Internet shopping mall due to a return or defect consultation.

In particular, the promotion of existing platforms such as open market, general mall, and social commerce depended entirely on the platform provider, and not only did not use the sales network of numerous individual sellers subscribed to each platform for promotion, but also each individual belonging to the sales network. There was also a problem in that they could not share their operating profits unless they were directly registered as a seller of the platform.

Registered Patent 10-1652504

An object of the present invention for solving the problems of the conventional internet shopping mall as described above is to provide an online mall for sale (hereinafter referred to as a shared mall) for each member-registered affiliated store owner, and product sales are independently conducted in each of the shared malls. However, the product information registered directly in each shared mall is recorded on the server and displayed and sold in conjunction with other shared malls where necessary, so that each shared mall sells all of its registered products and registered products of other shared malls. It can serve as an open market for selling various products, and since there is no passage for consumers to move to other shared malls, each shared mall can retain the consumers it has secured, and the franchisees can interact with each other. The goal is to provide a method of operating an Internet sharing mall that can satisfy both the franchisees and consumers, as it can sell products, thereby reducing the inventory burden and improving sales efficiency.
In the above, the shared mall is directly connected to the consumer terminal without going through a server to sell products.

Another object of the present invention is to provide the affiliated store owner with an app for sale exclusively for the corresponding shared mall that is linked with each shared mall along with the sale of the shared mall during the membership registration process, and the salesperson belonging to any shared mall without operating the shared mall By registering as a member and distributing an app for sale exclusively for the corresponding sharing mall, both the franchisee and salesperson can receive a set profit for the sale through the sale app, so that the product purchase path is expanded to the app for sale for consumers, making it convenient, Franchise owners increase sales revenue by promoting sales activities by salespersons, and salespersons can participate in promotion and earn profits from sales without registering as franchisees, so they are involved in the sale of products such as franchisees, consumers, and salespersons. It is to provide a method of operating an internet sharing mall that everyone can be satisfied with.

A feature of the present invention for achieving the above object is a shared mall registration step in which a server allocates an online mall for sale (hereinafter referred to as a shared mall) for each member-registered affiliated store owner; In addition to registering product information on the sale list through a random sharing mall, the server includes the corresponding affiliate store owner (hereinafter referred to as direct selling affiliate store owner) information or the corresponding shared mall (hereinafter referred to as direct selling shared mall) information. A direct sales product registration step of storing the data in a database; The server provides product information registered in the database of the server to any other shared mall (hereinafter referred to as indirect sales shared mall) other than the direct sales shared mall, and registered indirect sales products to be registered in the sales list of the indirect sales shared mall. step; It is a method of operating an Internet sharing mall that is configured to include and enables direct/indirect sales of arbitrary products to be sold in a shared mall.

And in the Internet sharing mall operation method, when a consumer purchases a product from the direct or indirect sale sharing mall, the server determines whether the product is a product directly registered in the direct sale sharing mall (hereinafter referred to as direct sale product) or the server in the indirect sale sharing mall. And identifying whether the product is registered from the database of (hereinafter referred to as an indirect sale product), and in the case of an indirect sale product, a purchase product identification step of requesting delivery of the product to the direct sales affiliated store owner's terminal.

And, when indirect sales are made, the indirect sales member store owner or the server operator directly pays a preset amount of the sales price to the sales member store owner, and the server operator receives a preset fee from the remaining amount, or the server directly sells the member store owner and indirectly. It further includes the step of automatically calculating a preset amount to each of the sales franchisees and the server operator.

In the direct sales product registration step above, the product information is registered by dividing the supply amount for each product and the sales price with a margin attached to the supply amount, and when indirect sales occur, the supply amount is directly sold to the franchisee, and the difference between the selling price and the supply amount is indirect. The sales franchisee and the server settle at a preset rate.

In addition, in the direct sales product registration step, information on whether the product is indirectly sold and the number of times may be further registered.

In addition, in the indirect sale product registration step, the indirect sale product registered in the sale list of the indirect sale sharing mall is provided by the server to the indirect sale sharing mall only, according to the selection signal input from the indirect sale member store owner's terminal. , Servers can provide indirect sales and share malls so that they are compulsory to be registered regardless of the intention of the indirect sales franchisees.

In addition, the server provides a shared mall to the affiliated store owner in the shared mall registration stage, provides a sales app that is linked with the shared mall, and distributes the sales app of the shared mall to consumers by registering a salesperson belonging to a random shared mall as a member. Provide app installation data that can be done, but provide app installation data for sale including distributor identification information so that the distributor of the app installation data for sale, that is, the franchisee and salesperson, can be distinguished, and sales revenue through the app for sale is provided. It promotes the sales activities of franchisees and salespeople by settling at a preset rate according to the distributor's identification information.

According to the present invention configured as described above, the direct sales sharing mall that can secure inventory including producers for arbitrary products and the indirect sales sharing mall that wants to sell products of other direct sales sharing malls without stock Sales become possible and the resulting profits are distributed between the server operator, direct selling franchisees and indirect selling franchisees, so that franchisees can share products with each other, reducing the burden of securing inventory, and By selling products, not only improves sales efficiency, but also each franchisee can organize his or her own shared mall to suit his or her business purpose, so that they can operate efficiently, and the server operator does not have to take responsibility for the product. Therefore, there is no cost, time, and manpower for managing sales products, so server operation is convenient.

In addition, the app for sale is provided in connection with the shared mall, but the app for sale of the corresponding shared mall is distributed by sales representatives in addition to the affiliated store owners, thereby improving the promotional effect of the corresponding shared mall and improving the sales efficiency, thus improving the sales efficiency from the server's point of view. As a result of the promotion, membership expansion and operating profit increase effect can be obtained, and the sales rate will increase from the point of view of the franchisee, and profit will increase.In the case of a salesperson, if a member does not register as a franchisee, that is, if the sharing mall is not directly operated, As a result, certain profits are created by distributing the app for sale in the future, and consumers can purchase a variety of products from one app for sale, thus providing a new type of shopping mall operation method that satisfies everyone involved in the production and distribution of products. There is an effect that can be.

1 is a flow chart showing a method of operating an Internet sharing mall according to the present invention
2 is a view showing a direct sales product registration step according to the present invention
3 is a diagram showing a step of registering an indirect sale product according to the present invention
4 is a view showing the steps of identification of purchased products and settlement of sales price according to direct sales according to the present invention
5 is a view showing the steps of identification of purchased products and settlement of sales price according to indirect sales according to the present invention
6 is a comparison diagram of an open market and a general mall and the present invention

Hereinafter, embodiments of the present invention will be described in more detail with reference to the accompanying drawings.

The method of operating an Internet sharing mall according to the present invention is largely composed of a sharing mall registration step, a direct sale product registration step, an indirect sale product registration step, a purchase product identification step, and a sales price settlement step, as shown in FIG. 1.

In the above, the shared mall registration step is a step in which the server is registered as a member and allocates a shared mall to the affiliated store owner who is a member who wants to operate the shared mall, and the affiliated store owner information and the shared mall information (URL address, etc.) are matched to the database. Is recorded.

In this process, the affiliated store owner information is input through the affiliated store owner's terminal or the server operator's terminal and stored in the database of the server. The affiliated store owner information includes name, contact information, business information, account number, and type of product sold (for example, , Bedding, furniture, home appliances, no products for sale, etc.).

In addition, the server provides a sharing mall to the affiliated store owner in the sharing mall registration step, and provides a sales app that is linked with the corresponding shared mall so that the affiliated store owner can register and sell products through the corresponding sales app.

Therefore, when a product is registered in either the app for sale or the shared mall, the product is simultaneously displayed in both the app for sale and the shared mall, and the corresponding product information is recorded on the server.

In addition, the server provides sales app installation data (url, etc.) for distributing the sales app to a plurality of consumers to the affiliated store owner, and the app for sale installed on the consumer terminal by receiving the app installation data from the affiliate store owner Is set to be used only for product purchase.

In addition, after providing the shared mall and the app for sale to the franchisee, the server matches the member information set as a salesperson among the input member registration information with a specific shared mall selected by the salesperson or a random shared mall forcibly assigned by the server. However, the matching between the salesperson and the shared mall is not immutable, but can be changed, and if necessary, the salesperson may be matched with multiple shared malls to act.

In addition, the salesperson is provided with app installation data so that the matching shared mall-only app for sale can be distributed, but since a separate shared mall is not sold, there is no product registration authority.

At this time, the distribution of the app installation data of the affiliated store owner and salesperson is transmitted to the consumer through a text message or an SNS message, and when the consumer clicks the app installation data, the server is a distributor (sales) included in the app installation data transmitted from the consumer terminal. The employee or affiliated store owner) checks the identification information and transmits data so that the app for sale that matches the store's shared mall is installed on the consumer's terminal.

At this time, the server may or may not record the transmitted consumer information. If consumer information is not recorded, the server receives product purchase information (including consumer information) and distributor information together with each subsequent purchase through an app for sale. Revenue is calculated based on the distributor information transmitted at each purchase, and even if the server records the consumer information during the installation process of the app for sale, even if the distributor information does not match, the distributor information is transmitted with each purchase, and the server is the consumer. When the information and distributor information are matched and stored together, separate distributor information does not need to be transmitted at the time of purchase by the corresponding consumer, and the distributor recorded in the server is checked and settled at the time of settlement.

In this way, the sales app installed in the consumer terminal is output by linking the product information displayed in the corresponding shared mall, and the display status of the products displayed on the sales app for each consumer is the distributor of the corresponding sales app (the franchisee and the sales representatives affiliated therewith). ) May be displayed differently, or the display status of the app for sale by the franchisee may be displayed as it is, and the display status setting is adjusted according to the setting of the server or the setting of the app distributor for sale.

In addition, when a product is purchased from an app for sale installed on the consumer terminal, the product purchase information of the consumer terminal is transmitted to the server. In this case, when the distributor information is recorded together with the consumer information on the server, it does not need to be transmitted, and the consumer is sent to the server. If it is not recorded with the information, distributor information is transmitted with each purchase and used for settlement.

After going through this shared mall registration step, the franchisee goes through the direct sales product registration step. If the franchisee does not have direct sales products, this process can be omitted.

In the above, the direct sale product registration step is performed by a certain franchisee registering the product information he/she wants to sell to the sales list through his or her shared mall or a sales app, and the registered product list is registered in the database of the server and the above It is also displayed on the sales list of sales apps installed on consumer terminals to match the shared mall.

As an example, as shown in FIG. 2, the affiliated store owner A registers the products a, a`, and a`` in their shared mall sales list, and the affiliated store owner B registers the products b, b`, and b'' in their shared mall. It registers on the sales list, and the affiliated store owner C registers the products c, c`, and c ``in his shared mall sales list.

When a product for sale is directly registered in the sales list, the information is recorded in the database of the server. In this process, the server stores the corresponding product information, including information about the affiliated store owner or the corresponding shared mall information, in the database.

Anyone who has registered the direct selling product above, that is, the direct selling franchise owner, is a producer and seller, importer and seller, wholesaler and seller, etc. of any product, as long as they can secure inventory for the product.

In addition, the product information includes a product name, product type, product picture, product description, product price, and the like.

At this time, the product price is registered by dividing the supply amount for each product (wholesale price or import price plus margin or wholesale price plus margin) and selling price (the above supply amount plus margin). It is used for settlement when selling.

In addition, in the direct sales product registration step, information on whether the product is indirectly sold and the number of indirect sales may be further registered, so that the direct sales member store owner can control the sales volume of the product.

On the other hand, the direct sales product information registered on the server as described above is registered in the sales list of the app for sale linked to the shared mall or indirect sales shared mall of other affiliated store owners (referred to as indirect sales affiliated store owners) who do not have inventory of the corresponding product in the future. This is called the indirect sale product registration stage.

As an example of the above-described indirect product registration step, as shown in FIG. 3, among the products registered on the server in the direct sales product registration step, products b and product c that are not directly registered products of the affiliate store owner A are indirectly in the shared mall of the affiliate store owner A. Products a and c, which are registered on the sales list as sales products, and are not directly registered products of the franchisee B, are registered on the sales list as indirect sales products in the shared mall of the franchisee B, and are not directly registered products of the franchisee B. Product a and product b are registered in the sales list as indirectly sold products in the shared mall of the affiliated store owner C.

In the above, the list of indirect sales products registered in the indirect sales sharing mall is selected by the indirect sales member store owner by accessing the server with his terminal, or by another method, the server forces the product information to the shared malls excluding the direct sales sharing mall. You can also make it possible to register.

At this time, registration of all kinds of products in the sharing mall may not be efficient in terms of sales efficiency and management of the sharing mall depending on the indirect selling franchisee, so information on the type of sales product (home appliances, furniture, etc.) registered at the time of initial franchise registration Based on, the server may forcibly register the product in the sales list in the shared mall where the same or similar sales product types are registered.

In addition, whether or not to share direct sales products, that is, whether to register indirect sales products in other shared malls, can be determined by the affiliated store owner of the corresponding mall when registering direct sales products, or on a random basis whether or not to share the product on the server. It may be limited according to the criteria, and it may be obligatory to share in the indirect sale sharing mall according to arbitrary criteria.

And, as described above, in order to register direct sales products and indirect sales products in each shared mall, spaces for displaying direct sales products and indirect sales products may be separately partitioned in all shared malls, and all You can even mix and display products.

Meanwhile, the product information registered in the sharing mall in the step of registering the direct and indirect products is linked to the app for sale by distribution of the corresponding affiliated store owner and salesperson, and the registered product is displayed by distribution of the affiliated store owner and salesperson. Although the app for sale can be linked by, it can be operated independently, so that the salesperson can adjust and promote the exhibition so that the sales rate is improved through the app for sale distributed by the salesperson.

In the step of identifying the purchased product, when a consumer purchases a product through the direct or indirect sale sharing mall or a sale app installed in the consumer terminal, the server directly registers the product in the direct sale sharing mall or the sale app (hereinafter referred to as direct sale product. In the case of an indirect sale product, the step of requesting delivery of the product to the direct sale affiliated store owner's terminal is performed by identifying whether it is a product registered from the server's database in an indirect sale sharing mall or app for sale (hereinafter referred to as indirect sale product). Say.

In the above, when a consumer purchases a product, the server is not directly involved in the search or sale of the product, so the product is searched or sold only in the shared mall or the sale app accessed by the consumer, and only the sales result is from the shared mall or the sale app. It is sent to the server.

In addition, consumers cannot move to a number of other shared malls registered as members on the server, but products from other shared malls can be purchased through the connected shared mall or sales app. It is possible to sell even products that are not owned, so sales efficiency is improved.

In addition, when the indirect sales product is sold, the indirect sales member store owner or the server operator directly pays a preset amount of the sales price to the sales member store owner, and the server operator receives a preset fee from the remaining amount. A refers to the step of allowing the direct sales member store owner, the indirect sales member store owner, and the server operator to automatically settle a preset amount.

At this time, when the product is sold in the app for sale by distribution by the affiliated store owner, the server calculates the fee as described above according to whether it is a direct sale or indirect sale product, and when the product is sold through the app for sale by distribution by a salesperson, the server Part of the sales price is provided to the salesperson, and the sales price provided to the salesperson can be variously adjusted according to the setting, such as deducting from the profit of the franchisee or from the profit of the server operator.

Specifically, as shown in FIG. 4, when a consumer orders and pays for a product a in the shared mall of the affiliated store owner A, the server determines whether the product is a direct sale product or an indirect sale product according to the order information, and the corresponding product is In the case of a direct sale product, the affiliate store owner A delivers the product and uses all of the sales costs as his sales profit, and the server does not take any involvement in the sale of the product a.

And, as shown in Fig. 5, when a consumer orders and pays for product b at the shared mall of the affiliated store owner A, the server checks whether the corresponding product b is an indirect sale product, and the delivery request information registered with the affiliated store owner A (delivery destination Information, orderer information) and the supply amount of the corresponding sales amount is provided to the server, and the server delivers the delivery request information and the supply amount to the member store owner B, which is the direct sales member store owner of product b, and the amount of the sales amount excluding the supply amount By deducting the commission allocated to the server operator, as a result, the direct sales franchisees receive the supply amount, the server pays the commission, and the indirect sales franchisees receive the sales amount minus the supply amount and commissions.

In this settlement process, real cash may be settled, but by using points, E-money, etc., the hassle of server operators and affiliated stores is prevented.

In the present invention configured as described above, each shared mall is independently operated as an independent business entity, and each can sell both products that can secure inventory such as direct production and products that are not in stock. It is possible to obtain a pre-set percentage of sales profit.

In the case of such a shared mall, compared with the existing open market and the general mall, as shown in FIG. 6, the standard open market is where the consumer connects with the seller through the open market, and the general mall is where the consumer directly contacts the general mall, and No contact is made with the seller, and in the sharing mall of the present invention, products are sold by direct contact between the consumer and the merchant, which is the seller, and the merchant is connected to the shared mall server to perform settlement and product sharing. The operating method and the sharing mall operating method of the present invention are operated in a completely different way.

In addition, the franchisees who own each shared mall can promote their shared mall through a number of salespeople, such as their own sales network or personal network, so that the advertising effect is improved and sales efficiency is increased. In this case, since it is possible to obtain profits from the distribution of the shared mall and the purchase of goods by consumers through the distribution of the shared mall without being a business entity that directly operates the shared mall, the franchisees, etc., are encouraged not only to distribute but to continuously make purchases by consumers. According to the present invention, a new type of shopping mall operation method in which a franchisee and a salesperson can maintain a cooperative system with each other is proposed.

Claims (5)

A shared mall registration step in which the server allocates an online mall for sale (hereinafter referred to as a shared mall) for each member-registered member store owner;
When product information to be sold at any shared mall is registered in the sales list, the server will provide the corresponding product information including information of the corresponding affiliated store owner (hereinafter referred to as direct selling affiliated store owner) or the corresponding shared mall (hereinafter referred to as direct selling shared mall). A direct sales product registration step of storing the data in a database;
The server provides the product information registered in the database of the server to any other shared mall (hereinafter referred to as indirect sales shared mall) other than the direct sales shared mall as an indirect sales shared mall to be registered in the sales list of the indirect sales shared mall. Indirect sale product registration step;
When a consumer purchases a product from the direct or indirect sale sharing mall, the server determines whether the product is a product registered directly in the direct sale sharing mall (hereinafter referred to as direct sale product) or a product registered from the server's database in the indirect sale sharing mall (hereinafter referred to as indirect sale). A purchase product identification step of identifying whether it is a sale product) and requesting delivery of the product to the direct sales affiliated store owner's terminal if the product is indirectly sold;
After performing the purchase product identification step, if indirect sales are made, the indirect seller or server operator directly pays a preset amount of the sales price to the seller, and the server operator receives a preset fee from the remaining amount, or the server directly seller And a settlement step of automatically calculating a preset amount to each of the indirect sellers and the server operator;
Consisting of including,
The shared mall is directly connected to the consumer terminal without going through a server to sell products,
The server provides a shared mall to the direct sales member store owner in the shared mall registration step, and provides a sales app linked with the corresponding shared mall and app installation data for installing the sales app on a consumer terminal,
The server matches and records the member information set as a salesperson among the input member registration information with a specific shared mall selected by the corresponding salesperson or an arbitrary shared mall forcibly assigned by the server, and records the matching shared mall to the salesperson. Provides app installation data for distributing the app for sale to consumers, but when providing the app installation data for sale to the franchisees and salespeople, the distributor identification information is included so that the distributor, that is, the franchisee and the salesperson can be distinguished. An Internet sharing mall operating method, characterized in that: providing app installation data for sale and calculating sales revenue through the app for sale at a preset rate according to distributor identification information. delete delete The method of claim 1, wherein in the direct sales product registration step, information on whether the product is indirectly sold and the number of times is further registered. The indirect sale product according to claim 1, wherein in the indirect sale product registration step, the indirect sale product registered in the sale list of the indirect sale sharing mall is indirect sale and share only information on the product selected by the server according to a selection signal input from the indirect sale affiliated store owner terminal. Internet sharing mall operating method, characterized in that it is provided as a mall or provided by a server as an indirect sale sharing mall arbitrarily so that registration is compulsory irrespective of the intention of the indirect sales franchisee.

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