KR20200026675A - Operation Method of Internet Sharing Mall - Google Patents

Abstract

The present invention relates to a method for operating an Internet sharing mall. The present invention provides the method for operating an Internet sharing mall, in which a server respectively provides online malls (hereinafter referred to as shared malls) for sale to registered member store owners, the server does not interfere in the sales of any products and allows the products to be sold only in the shared malls, server-registered products (hereinafter referred to as direct sales products) of corresponding direct sales member store owners that are sold the shared malls (hereinafter referred to as direct sales shared malls) operated by member store owners (hereinafter referred to as direct sales member store owners) that have registered sales information for any products in the server can be sold in shared malls (hereinafter referred to as indirect sales shared malls) operated by any other member store owners (hereinafter referred to as indirect sales member store owners), the direct sales member store owners are responsible for the delivery, and a server administrator, the direct sales member store owner, and the indirect sales member store owners distribute sales money at a preset ratio according to whether the products are directly or indirectly sold, thereby increasing sales efficiency while reducing the inventory burden by selling the products of the member store owners each other, and enabling the member store owners to efficiently operate the shared malls. Therefore, the method enables the member store owners to share the products with each other, thereby reducing the burden on securing the inventory, enabling the member store owners to sell the products thereof each other, thereby increasing sales efficiency, and enabling the member store owners to efficiently operate the shared malls.

Description

Operation Method of Internet Sharing Mall}

The present invention relates to a method of operating an internet sharing mall, and more specifically, to provide each of the registered merchant owners an online mall for sale (hereinafter referred to as a sharing mall), so that a plurality of sharing malls can share product information. Directly selling the products registered in the shared mall and indirect sales of goods registered in other shared malls are both possible, so that each shared mall acts like a comprehensive open market, and the app for sale linked to the shared mall to the merchant owner. By providing these merchants and salespersons who do not have a shared mall, and the profits are settled, the sales ratio can be improved by expanding the sales office, and each merchant can be free from stock space and product acquisition problems. It is possible to obtain the effect of sales improvement by sales staff, merchants, sales staff, Now such is one of the new forms of Internet sharing Mall method of operation so that everyone involved in the distribution in the production of goods can be satisfied.

Since online shopping malls have no time and space constraints, consumers can purchase goods at any time from virtual shops opened on the Internet, and at the seller's point of view, operating costs are almost zero, and they are not restricted by commercial rights. It can provide product information that fits, providing convenience to both consumers and sellers, so the scale is growing very quickly.

Among these internet shopping malls, large shopping malls are mainly classified into open markets, social commerce, and general malls.

The open market is an open marketplace that connects sellers and consumers through e-commerce, which allows individuals or small businesses to sell and deliver products directly to consumers through stores opened by individuals or small businesses online. This is done by (C2C). Open market operators provide a platform that connects sellers and consumers, and in return they receive commissions, that is, a certain percentage of the costs of entering and paying for products, and advertising revenue as a major source of revenue. There are no Auction, G Market, 11th Avenue, etc.

In addition, the general mall is a method in which the operator receives a product from a seller and sells the product to a consumer (B2C) .The general mall operator performs all transactions except shipping, and the general mall uses sales fees (retail margins) and advertising revenue as the main sources of revenue. The seller gets profits from the production and wholesale margins, and the responsibility for the products is sold in the general mall, including CJmall and Hmall.

Social commerce is a telecommunications retailer that directly selects products registered by sellers through curation (recommendation) and takes final responsibility for the products sold. The sales revenue and advertising revenue are the main sources of revenue, and there are Coupang, Wemef and Timon.

However, these conventional Internet shopping malls all have a problem that the transaction is made only through the operator's homepage, the operator is directly or indirectly involved in the selling behavior of the product, and receives a commission and an advertising fee for selling the product.

In addition, the seller can sell only the products owned by the seller, and even if the product is not in stock, even if the related products are not available for sale, both the seller and the consumer had a problem of lowering the sales and purchasing efficiency.

In other words, if a product is out of stock, the seller is unable to sell and cannot earn profits, or because the separate delivery time and costs required to secure inventory, the revenue is reduced, and if the product is not the main selling product, the product is incurred due to inventory burden. Has a burden on the sale of, and has a problem of space constraints to secure the stock space, and even if the product is related to the product already purchased, if the product does not exist in the shopping mall, it is cumbersome and more There has been a problem of paying a lot of shipping.

On the other hand, the Internet shopping mall operators have a responsibility for the goods sold, there was a problem that a lot of manpower, time and cost to operate the Internet shopping mall by the return or defect consultation.

In particular, the promotion of existing platforms, such as open markets, malls, and social commerce, depended entirely on the platform's providers, and not only did not use the sales network of numerous individual sellers affiliated to each platform, but also each individual belonging to the sales network. They could not share their operating profits unless they were directly registered as sellers of the platform.

Patent Registration 10-1652504

An object of the present invention for solving the problems of the conventional Internet shopping mall as described above, provides for each online merchant for sale (hereinafter referred to as a shared mall) for each registered merchant owner, the product sales are independently in each shared mall Although the product information registered directly in each shared mall is recorded in the server, all shared malls sell and sell their registered products and registered products in other shared malls by interlocking and displaying and selling in the other shared malls. It is able to act as an open market to sell a variety of products, and there is no way for consumers to move to other shared malls, each shared mall is able to maintain their own consumers, merchants of each other The product can be sold, reducing inventory burden and improving sales efficiency, so that both merchants and consumers are satisfied. The number of Internet also provides a way to share operational Mall.

Another object of the present invention is to provide the merchant owners with a dedicated sales mall app linked to each shared mall in conjunction with the sale of the shared mall in the membership registration process, even if the salesperson who belongs to any shared mall without the operating mall By registering and distributing the app for sale exclusively for the shared mall, both the merchant and the salesperson can receive a fixed amount of revenue for the sale through the app for sale, so that the consumer purchase path is extended to the app for sale, Merchants' sales profits are improved by promoting sales activities by salespersons. Salespersons are involved in the sale of merchandise owners, consumers, and salespersons, as they can participate in promotions and get profits from sales without registering as franchisees. It is to provide a method of operating an internet sharing mall that all can satisfy.

Features of the present invention for achieving the above object, a shared mall registration step of assigning an online mall for sale (hereinafter referred to as a shared mall) for each member registered merchants server; The product information is registered in the sales list through an arbitrary sharing mall, and the server includes the corresponding merchant information (hereinafter referred to as direct sales affiliated owner) information or the corresponding mall information (hereinafter referred to as direct sales sharing mall) information. Direct selling product registration step of storing in a database; The server registers the indirect sales product to provide the product information registered in the database of the server to any shared mall (hereinafter referred to as the indirect sales share mall) other than the direct sales share mall to be registered in the sales list of the indirect sales share mall. step; The Internet sharing mall operating method is configured to include, and to enable the sale of any product in the direct / indirect sales share mall.

In the Internet sharing mall operating method, when a consumer purchases a product from the direct or indirect sales sharing mall, the server determines whether the corresponding product is a product registered directly in the direct sales sharing mall (hereinafter referred to as a direct sales product) in the server in the indirect sales sharing mall. Identifying whether it is a registered product (hereinafter referred to as an indirect sale product) from the database, and if the indirect sale product further comprises a purchase product identification step for requesting the delivery of the product to the direct sales merchant terminal.

If the indirect sale is made, the indirect sales merchant or server operator pays the predetermined amount of the payout directly to the sales merchant and the server operator pays the predetermined fee from the remaining amount, or the server indirectly deals with the direct sales merchant. The method further includes automatically setting a predetermined amount to the sales affiliate owner and the server operator, respectively.

In the direct sales product registration step, in the product information, the product information is separately classified into a supply price for each product and a sale price with a margin in the supply amount. When an indirect sale occurs, the supply amount is directly to the merchant affiliate, and the difference between the selling price and the supply amount is indirect. Merchants and servers are settled at a preset rate.

In addition, in the direct sales product registration step, whether the indirect sales of the corresponding product and the number information may be further registered.

In addition, the indirect sales product registered in the sales list of the indirect sales product sharing step in the indirect sales product registration step provides only indirect sales sharing mall information on the product selected by the server according to the selection signal input from the indirect sales merchant terminal. In addition, the server may arbitrarily provide the indirect sales sharing mall so that the server is obliged to register regardless of the intention of the indirect sales merchant.

In addition, the server provides a shared mall to the merchant owner at the stage of sharing mall registration, and provides an app for sale linked to the shared mall, and registers a salesperson belonging to a shared mall to distribute the app for sale of the shared mall to the consumer. Provide app install data that can be used, but provide app install data for sale including distributor identification information so as to distinguish the distributor of the app install data for sale, that is, merchants and sales employees, and provide sales revenue through the app for sale. Promote the sales activities of franchisees and sales employees by settingtle at a predetermined rate according to the distributor identification information.

According to the present invention configured as described above in the direct sales share mall to secure the inventory including the producer for any goods and indirect sales share mall to sell the products of other direct sales share without inventory at the same time Sales can be made and the profits distributed between server operators, direct sales franchisees, and indirect sales franchisees, allowing franchisees to share their products with each other, reducing the burden of securing inventory and allowing merchants to In addition to improving sales efficiency, each affiliate owner can configure his or her shared mall according to his or her business purpose so that he can operate efficiently. Server, which does not require cost, time and manpower Spirit has a convenient effect.

In addition, the app provides for sale in conjunction with the sharing mall, but the sales app is distributed by the sales staff in addition to the merchant owners, the sales efficiency is improved as the promotion effect of the shared mall is improved, so sales efficiency is improved from the server's point of view. And increase the profits from membership, and increase the sales rate even from the point of view of merchants, and sales employees do not register as merchants owners. As a result, a certain profit can be generated by simply distributing an app for sale, and a consumer can purchase a variety of products in a single app, thereby providing a new way of operating a shopping mall in which everyone involved in the production and distribution of products can be satisfied. It can be effective.

1 is a flowchart illustrating a method for operating an internet sharing mall according to the present invention.
2 is a diagram illustrating a direct sales product registration step according to the present invention.
3 is a diagram illustrating an indirect sales product registration step according to the present invention.
4 is a diagram illustrating a purchase product identification and a payment settlement step according to direct sales according to the present invention.
5 is a diagram illustrating a purchase product identification and a payment settlement step according to indirect sales according to the present invention.
Figure 6 is a comparison between the open market and the mall and the present invention

Hereinafter, embodiments of the present invention will be described in more detail with reference to the accompanying drawings.

Internet sharing mall operating method according to the invention largely comprises a sharing mall registration step, direct sales product registration step, indirect sales product registration step, purchase product identification step, sales price settlement step as shown in FIG.

In the sharing mall registration step, the server is registered and assigns a sharing mall to each of the affiliated owners who are members who want to operate the shared mall, and the affiliated store owner information and the shared mall information (URL address, etc.) are matched to the database. Is recorded.

In this process, the affiliated store owner information is inputted through the affiliated store owner terminal or the server operator's terminal and stored in a database of the server. The affiliated store owner information includes a name, a contact information, a business information, an account number, a type of sale product (for example, Bedding, furniture, home appliances, no merchandise, etc.).

In addition, the server provides a merchant mall with a sharing mall to the merchant owner in the sharing mall registration step, so that the merchant owner can register, sell, etc. through the app for sale.

Therefore, when a product registration is made in one of the app for sale and the sharing mall, the product is simultaneously displayed in both the app for sale and the sharing mall, and the product information is recorded in the server.

In addition, the server provides the merchant app for sale app installation data (url, etc.) for distributing the app for sale to a plurality of consumers, and receives the app install data from the merchant owner, the app for sale installed on the consumer terminal is a consumer Is set to be used only for the purchase of goods.

In addition, after providing the sharing mall and the app for sale to the merchant owners, the server matches the specific sharing mall selected by the sales representative or random sharing mall forcibly assigned by the server for the member information set as the sales member among the registered member registration information. The matching between the salesperson and the shared mall is not immutable, but may be changed, and if necessary, the salesperson may be matched with a plurality of shared malls to act.

And the sales staff is provided with the app installation data to distribute the matching app for sale only for the shared mall, but does not have the right to register the product because a separate shared mall is not sold.

At this time, the distribution of app install data of the merchant and salesperson is transmitted to the consumer through a text message or SNS message, and when the consumer clicks the corresponding app install data, the server includes a distributor (sales) included in the app install data transmitted from the consumer terminal. Employees or merchants) check the identification information and transmit data so that the app for sale that matches the merchant's shared mall is installed on the consumer's terminal.

In this case, the server may or may not record the transmitted consumer information. If the consumer information is not recorded, the server receives the product purchase information (including consumer information) and distributor information with each subsequent purchase through the app for sale. Revenue is calculated based on distributor information sent at every purchase, and even if the server records consumer information during the app installation process, distributor information is sent with every purchase even if the distributor information is not matched. When matching and storing the information and distributor information together, there is no need to send additional distributor information at the time of purchase of the corresponding consumer, and the distributor records recorded on the server at the time of settlement.

In this way, the app for sale installed on the consumer terminal is displayed in conjunction with the product information displayed in the corresponding shared mall, the display status of the goods displayed in the app for sale by each consumer is the distributor of the app for sale (the merchant owner and salespersons belonging to it) ) May be displayed differently, or the display state of the merchant app for sale may be displayed as it is, and the display state setting is adjusted according to the setting of the server or the setting of the selling app distributor.

In addition, when a product is purchased from a sales app installed in the consumer terminal, the product purchase information of the consumer terminal is transmitted to the server. In this case, when the distributor information is recorded together with the consumer information on the server, the consumer does not need to be transmitted to the server. If it is not recorded with the information, the distributor information is sent with each purchase and used for settlement.

After the shared mall registration step, the merchant owner goes through the direct sales product registration step. If the merchant owner does not have a direct sale product, this process can be omitted.

In the direct sales product registration step, any merchant owner registers the product information he / she wants to sell through his or her shared mall or app for sale in a sales list, and the registered product list is registered in a database of the server. It is also displayed in the sales list of the app for sale installed in the consumer terminal to match the shared mall.

For example, as shown in FIG. 2, the merchant owner A registers the products a, a`, a '' in their shared mall sales list, and the merchant owner B registers the products b, b`, b`` in their shared mall. The merchant owner C registers the merchandise c, c`, and c`` in his or her shared mall sales list.

As such, when the product is directly registered in the sales list, the information is recorded in the database of the server. In this process, the server stores the corresponding product information including the affiliate store information or the shared mall information in the database.

The merchant owner who registers the direct selling product, that is, the direct selling franchisee, can be any person as long as the producer and seller of any product, the importer and the seller, or the wholesaler and the seller can secure the stock of the corresponding product.

The product information includes a product name, a product type, a product photograph, a product description, a product price, and the like.

At this time, the commodity price is registered separately by the supply price (margin price plus wholesale price or wholesale price plus margin) and sales price (margin plus price above) for each product, and such price information is registered in the future. It is used for settlement at the time of sale.

In addition, in the direct sales product registration step, whether the indirect sales of the corresponding product and the indirect selling frequency information may be further registered, so that the direct sales merchant may control the sales amount of the corresponding product.

On the other hand, the direct sales product information registered in the server as described above is registered in the sales list of the app for sale linked to another merchant share (called indirect sales franchisee) share mall or indirect sales share mall that does not hold inventory of the product in the future This is called the indirect sales product registration step.

As an example of the indirect merchandise registration step, as shown in FIG. 3, the merchandise b and the merchandise c, which are not directly registered products of the affiliated store owner A, are indirectly shared in the shared store of the affiliated store owner A among the products registered in the server in the direct sales product registration step. Product a and product c are registered in the sales list as a merchandise, and are not directly registered products of Merchant B. The merchandise a and merchandise c are registered in the Merchant B's shared mall as indirect sales merchandise, and are not directly registered Merchant C. The goods a and the goods b are registered in the sales list as indirect sales goods in the shared mall of the merchant owner C.

The list of indirect sales products registered in the indirect sales share mall is selected by the indirect sales merchant owner by accessing the server with his terminal, or the server forcibly applies the corresponding product information to the share malls except the direct sales share mall. You can also enable registration.

In this case, registering all kinds of products in the sharing mall may not be effective in terms of sales efficiency and management of the sharing mall, depending on the indirect sales franchisees. Based on the above, the server may forcibly register the corresponding product on the sales list in the sharing mall in which the same to similar sales product types are registered.

In addition, whether the direct sales product is shared, that is, whether or not to register as an indirect sale product in another sharing mall, may allow the merchant owner of the sharing mall to select whether to share it when registering the direct selling product, It may be restricted according to, and may be mandatory to share in an indirect sales sharing mall according to any criteria.

In addition, in order to register the direct selling goods and the indirect selling goods in each shared mall as described above, a space for displaying the direct selling goods and the indirect selling goods may be separately partitioned in all the sharing malls, You can also mix and display your merchandise.

On the other hand, the product information registered in the sharing mall in the direct sales product and indirect sales product registration step is registered in conjunction with the app for sale by the distribution of merchants and sales representatives, and the display of the registered product is distributed to the merchant owners and sales employees The app for sale can be linked to, but can also be operated independently so sales staff can adjust and promote the exhibition to improve the sales rate through the app for sale distributed by his.

And when the consumer purchases the product through the direct or indirect sales sharing mall or the app for sale installed in the consumer terminal, the server directly registers the product in the direct sales share or the app for sale (hereinafter referred to as direct selling products) Identifying whether the product is a registered product (hereinafter referred to as an indirect sale product) from a database of a server in an indirect sales sharing mall or a sales app, and in the case of an indirect sale product, requesting delivery of the corresponding product to a direct sales merchant terminal. Say.

In the above, when the consumer purchases the product, the server is not directly involved in the search or sale of the product, so the product is searched or sold only in the shared mall or app for sale, and only the sales result is from the shared mall or app for sale. Is sent to the server.

And consumers can not move to a number of other shared malls subscribed to the server, but the products of other shared malls can be purchased through the connected shared malls or sales apps, so merchants do not have to worry about losing consumers. It is possible to sell products that do not have this product, thereby improving sales efficiency.

If the indirect sales product is sold, the indirect sales merchant or server operator pays a predetermined amount of the payout directly to the sales merchant and the server operator pays the predetermined fee from the remaining amount. Refers to a step of automatically setting a preset amount to the direct sales franchisee, the indirect sales franchisee and the server operator respectively.

At this time, when the product is sold in the app for sale by the distribution of merchants, the server calculates a fee as described above according to whether it is a direct sale or an indirect sale product, and when the product is sold in the app for sale by the distribution of sales staff, the server A predetermined portion of the sales price is provided to the sales person, and the sales price provided to the sales person can be variously adjusted according to a setting such as subtracting from the merchant owner's profit or the server operator's profit.

Specifically, as shown in FIG. 4, when a consumer orders and pays a product a in the shared store of the merchant owner A, the server determines whether the corresponding product is a direct sale product or an indirect sale product according to the order information, In the case of a direct selling product, the merchant owner A delivers the corresponding product, and all of the selling cost is its own selling profit, and the server does not have any involvement in the selling of the product a.

As shown in FIG. 5, when a consumer orders and pays a product b in a shared mall of the merchant owner A, the server checks whether the corresponding product b is an indirect sale product, and the delivery request information registered in the merchant owner A (delivery address) Information, order information) and the supply amount of the corresponding sales amount are provided to the server, and the server delivers the delivery request information and the supply amount to the merchant owner B, which is the direct sales member owner of the product b, and out of the sales amount excluding the supply amount. By deducting the fee assigned to the server operator, the result is that the direct sales merchant receives the supply amount, the server receives the commission, and the indirect sales merchant receives the supply amount and the commission minus the sales amount.

This settlement process may be the actual cash payment, but use the points, E-money, etc. to avoid the hassle of server operators and merchants.

According to the present invention configured as described above, each shared mall is independently operated as an independent business entity, each of which can sell both a product capable of securing inventory, such as direct production, and a product that has not been secured, for all products. It is possible to obtain sales profits at a predetermined ratio.

And in the case of such a shared mall compared to the existing open market and comprehensive mall, as shown in Figure 6, the standard open market, the consumer is connected to the seller through the open market, the general mall is in direct contact with the general mall and the product No contact with the seller is made, the shared mall of the present invention is a direct sale of goods by contacting the merchant and the merchant owner, the merchant is connected to the shared mall server to perform the settlement and sharing the goods, the conventional shopping mall The operating method and the shared mall operating method of the present invention operate in a completely different way.

In addition, affiliated store owners owning each shared mall can promote their shared mall not only by themselves but also through a number of sales employees, such as their own sales network or network, thereby increasing the advertising effect and increasing sales efficiency. In this case, since it is possible to obtain profits from the distribution of shared malls and the purchase of goods by consumers without having to be a business entity operating the shared mall directly, the merchants are encouraged to not only distribute the products but also to continuously purchase the goods. The present invention provides a new type of shopping mall operating method that allows merchants and salespeople to maintain a cooperative system with each other.

Claims (5)

A sharing mall registration step of allocating an online mall for sale (hereinafter referred to as a sharing mall) for each registered merchant stock by the server;
When the product information to be sold in any shared mall is registered in the sales list, the server includes the corresponding merchant information (hereinafter referred to as direct selling affiliated owner) information or the corresponding mall information (hereinafter referred to as direct selling shared mall) information. Direct selling product registration step of storing in a database;
The server provides the product information registered in the database of the server to any shared mall (hereinafter referred to as indirect sales share mall) other than the direct sales share mall as an indirect sales share mall to be registered in the sales list of the indirect sales share mall. Indirect sales of goods registration step;
When a consumer purchases a product from the direct or indirect sales sharing mall, the server determines whether the product is directly registered in the direct sales sharing mall (hereinafter referred to as a direct sales product) or a product registered from the database of the server in the indirect sales sharing mall (hereinafter referred to as indirect). Identifying whether the product is a sale product, and if the product is an indirect sale, a purchase product identification step of requesting delivery of the corresponding product to the direct sales affiliated owner terminal;
After performing the purchase product identification step, if an indirect sale is made, the indirect seller or server operator pays the predetermined amount of the payout directly to the seller, and the server operator pays the predetermined fee from the remaining amount, or the server directly sells the seller. And a settlement step of automatically setting a predetermined amount to the indirect seller and the server operator, respectively;
Internet sharing mall operating method characterized in that comprises a. The method of claim 1, wherein the server provides a sharing mall to a direct sales merchant owner in a sharing mall registration step, and provides an app for sale and an app installation data for installing the selling app on a consumer terminal. Internet sharing mall operating method, characterized in that. The method of claim 2, wherein the server records the member information set as a salesperson among the member registration information input by matching with a specific sharing mall selected by the salesperson or an arbitrary sharing mall forcibly assigned by the server, and the salesperson Provides app install data for distributing the matched app for sale to consumers, but when distributing the app install data to merchants and salespeople, the distributors, that is, merchants and salespeople, can be distinguished. The method of operating the Internet sharing mall, characterized by providing app install data for sale including distributor identification information, and calculating sales revenue through the app for sale at a predetermined ratio according to the distributor identification information. The method of claim 1, wherein in the direct selling product registration step, whether or not the indirect selling of the corresponding product and the number of information are further registered. The indirect sales product of claim 1, wherein the indirect sales product registered in the sales list of the indirect sales sharing mall in the indirect sales product registration step includes only information on the merchandise selected by the server according to a selection signal input from the indirect sales franchisee terminal. A method of operating an Internet sharing mall, which is provided as a mall or a server arbitrarily provided as an indirect sales share mall so as to be mandatory regardless of the intention of the indirect sales merchant.

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