KR20190001592A - System and method of distribution and sale of products equipped with the advertisement - Google Patents

Abstract

The present invention relates to a system and method of distributing and selling products with an advertising function, which distributes a promotional product to consumers at a selling price lower than a supply price by deducting an advertising price paid by an advertiser from a supply price of the product. The system comprises: a product registering unit of registering information on a product of a supplier; a promotion ordering unit of searching or recommending a promotional product suitable for an advertiser so as to enable the advertiser to place an order; an order processing unit of transferring order information to the supplier and assigning the processed or produced promotional product to a specific distribution network; and a distribution selling unit of distributing and selling the promotional product to a consumer through the distribution network. According to the present invention, an advertiser is able to save promotional costs compared to costs consumed on a conventional promotional material, a supply price is guaranteed to a supplier such that the supplier is protected from commissions paid to markets and stiff market competition, and thus, the supplier is able to provide high-quality products and thorough follow-up management, thereby increasing consumer satisfaction and sales record. In addition, consumers are able to remarkably save purchasing costs of necessary products.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system and a method for distributing and selling a product having a publicity function,

The present invention relates to a distribution and sale system for a product having a publicity function, and more particularly, to a method and system for distributing a publicity product to a consumer at a selling price lower than a supply price by deducting a publicity price paid by an advertiser at a supply price of the product And a publicity function for allowing a consumer to purchase a necessary product at a low cost.

In general, consumers are trying to find the cheapest products in their online and offline stores to buy cheaper if they have the same product. These consumer behaviors have caused a lot of open market and social commerce online in recent years, and in the case of off-line, various discount stores as well as stores such as Daiso and MiniSo are increasing.

On the other hand, generic suppliers are experiencing frequent bleeding phenomena, such as excessive bleeding competition due to excessive supply of suppliers, large retailers paying excessive commissions, or requiring vendors to lower excessive unit prices. This phenomenon is a crisis for the supplier and the company's profit structure is broken down, resulting in poor product quality or poor post-management.

On the other hand, general companies need to promote to market preemption and maximize sales. However, the advertising market is becoming more and more popular due to the increasing competition in the online advertising market. However, online advertising has a shorter time to contact with advertisements. In the offline advertising market, there are outdoor advertising, subway and bus advertising, but limited in the area, and most of the people have focused on smartphones and have not been able to see the advertisement.

In addition, even if a promotional article is produced for the effect of continuous advertising, the advertiser must bear all the cost of the promotional article. As the advertiser selects the product of the promotional article unilaterally, , It is often left untreated or given to others, so it only wastes publicity obesity without a big publicity effect.

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and it is an object of the present invention to enable a consumer to purchase a necessary product with better quality and lower price, an advertiser saves publicity cost compared to existing promotional material, And to provide a high-quality product and thorough after-care so as to protect consumers from the commission and bleeding competition of the market, thereby enhancing the satisfaction of the consumers.

As a means for solving the above problems,

A product registration unit for registering information on the product of the supplier in order to distribute the PR product to the consumer at a selling unit price lower than the unit price by subtracting the PR price paid by the advertiser from the supply unit price of the product, Or a publicity ordering unit for recommending and ordering the publicity information, and the order processing unit transmits order information to the provider to allocate the publicity product produced or produced to a specific distribution network, and distributing the publicity product to the consumer in the distribution sale unit Disclosed is a distribution sales system and method for a product having a publicity function.

Here, the product registration unit may further include accepting and rejecting the information on the registered product.

In addition, the publicity ordering unit may further include directly searching for a promotional product suitable for the advertiser, or recommending the promotional product according to the type of industry / period / season / consumer characteristics (such as by sex / age / area) / evaluation score.

In addition, if the publicity ordering unit inputs the publicity budget or the publicity unit price ratio, it may further include automatically calculating the publicity unit price or the selling unit price according to the order quantity.

The publicity ordering unit may further include a publicity ordering unit for requesting the publicity design or directly uploading the publicity word or the publicity image.

Also, in the PR ordering unit, as a means for targeting the consumer for effective publicity, the purchasing is limited by gender, age, and region according to the characteristics of the consumer, or the sales condition is set so that the maximum number of purchasers per person can be limited And may further include what can be done.

In addition, the publicity ordering unit may further include filtering and displaying a distribution network that can be distributed under the sales conditions, and then selecting a desired distribution network among the distribution channels.

In the distribution and sales department, the distribution network may further include an online shopping mall (a shopping mall, an open market, a social commerce, etc.), an offline wholesaler store (a convenience store, a mart, a home shopping, etc.), an affiliate (an insurance company, etc.)

Further, in the distribution sales department, it is possible to limit the maximum number of purchases per person or to limit the number of purchases per person, by age, region, and the like depending on the consumer characteristics, by displaying the promotional products in an offline store or registering them in an online shopping mall according to a distribution network .

Further, in the distribution and sales department, the consumer may further include evaluating the quality of the promotional product and the follow-up management of the supplier, or creating and storing the latter in the DB server.

Further, the distribution and sales department may further include receiving the evaluation of the consumer, storing the evaluation score as an evaluation score, and displaying the evaluation score to the advertiser and the consumer.

According to the distribution and sales system and method of a product having the publicity function of the present invention,

The consumer can significantly reduce the purchase cost in purchasing necessary products among various publicity products by a plurality of advertisers.

In addition, it has the effect of being continuously promoted to the self and the surrounding people while the consumer owns and uses the publicity product.

In addition, the supplier is protected from the commission and bleeding competition of the market by ensuring the supply price, thereby providing higher quality products and thorough after-sales management, thereby enhancing the satisfaction of consumers and enhancing sales performance.

In addition, since advertisers spend only a part of the supply price as promotional expenses, it is effective to save publicity costs compared to the existing promotional materials.

In addition, small businesses in the region have the effect of promoting the local economy by distributing a small amount of promotional products to nearby retailers, thereby promoting the advertisement at a low cost.

It is to be noted that, in addition to the effect specifically described above, a specific effect that can be easily derived and expected from the characteristic configuration of the present invention can also be included in the effect of the present invention.

1 is a block diagram schematically showing an arrangement of a distribution and sale system and a method of a product having a publicity function provided by the present invention.
2 is a flow chart of an embodiment showing a product registration method of the product registration section;
[Fig. 3] is a flow chart of an embodiment showing a publicity ordering method of a publicity ordering unit.
4 is a flow chart of an embodiment showing an order processing method of an order processing unit.
5 is a flow chart of an embodiment showing a distribution and sales method of a distribution and sales department.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout.

In the following description of the embodiments, in the case where it is determined that the technical characteristics of the present invention may be unnecessarily blurred as a general function and a known configuration, A detailed description thereof will be omitted.

Also, for the sake of understanding of the embodiment, it is to be noted that the flowcharts in the accompanying drawings may be expressed in reduced or exaggerated form for easy and clear description, and the order of the flowcharts may be changed in some cases.

1, a distribution and sales system and method of a product having a publicity function according to an exemplary embodiment of the present invention includes a product registration unit S1, a publicity order unit S2, an order processing unit S3, (S4).

2, detailed information on the product 210 of the supplier 110 is created and stored in the DB server in the product registration step S101.

At this time, detailed information on the registered product 210 is checked and approved or rejected in the verification step (S102).

Detailed information about the approved product 210 is exposed in the product exposure form (step S103) on the website.

FIG. 3 is a flow chart illustrating a method for directly searching for a promotional product 210 suitable for the advertiser 120 in a product selection step S201 of the public relations ordering unit S2, / Region, etc.), an evaluation score, and the like.

At this time, if the PR budget or PR price ratio is input in the publicity cost calculation step S202, the publicity unit price 320 or the selling unit price 340 is automatically calculated according to the order quantity.

Also, in accordance with whether or not a publicity design request is made (S203), a publicity design (220) including a publicity phrase can be produced in the publicity design production step (S204). In the publicity design registration step (S205) The design 220 can be uploaded to the platform server 100.

In the sales condition selection step S206, purchasing may be limited by gender, age, region or the like depending on the characteristics of the consumer 105 as means for targeting the consumer 105 for effective publicity, or the maximum number of purchases per person Can be limited.

Accordingly, in the distribution network selection step S207, the distribution network 140, which can be distributed under the sales conditions, is filtered and displayed, and the desired distribution network 140 can be selected.

In addition, in the publicity cost payment step (S208), the calculated publicity cost and the publicity design 220 request cost can be paid by various payment methods.

4 is a flowchart illustrating a process of transmitting order information from the platform server 100 to the supplier 110 in the order information transmitting step S301 to the order processing unit S3, The controller 110 processes the product 210 according to the publicity design 220 or generates a new product to generate the publicity product 240 in the publicity product production step S303.

In the distribution network allocation step S304, the advertiser 120 appropriately allocates the distribution quantity to the desired distribution networks 140 and distributes the corresponding quantity to the distribution network 140 allocated in the distribution network distribution step S305 .

In addition, in the intermediate settlement step (S306), the advertiser (120) excludes the platform fee (330) from the promotional expenses and makes a first settlement to the supplier (110).

5 is a flowchart illustrating a method of displaying a promotional product 240 for sale according to a distribution network 140 in a product display step S401 of the retail sale unit S4 in an off-line store or registering the promotional product 240 in an online shopping mall, Depending on gender, age, and region, you can limit purchases or limit the maximum number of purchases per person.

In this way, in the consumer purchase step S402, the consumer 150 purchases the promotional product 240 at a selling unit price 340 lower than the supply unit price 310. [

Further, in the final settlement step (S403), the accumulated amount of the sales unit price (340) settled from the distribution network (140) is settled to the supplier (110) at regular intervals.

At this time, if the public relations product 240 can not be sold for a certain period of time, the advertiser 120 agrees with the supplier 110 to purchase the public relations product 240 at a discounted price, The platform fee can be refunded (330).

Also, in the consumer evaluation step (S404), the consumer 150 may evaluate the quality of the public relations product 240 and the follow-up management of the supplier 110, or may write a review and store it in the DB server.

Thus, the evaluation of the consumer 150 can be received and stored as an evaluation score, and displayed to the advertiser 120 and the consumer 150.

In addition, it can contribute to improve the quality of the product 210 and the publicity product 240 to the supplier 110 based on the evaluation score, and to improve the satisfaction of the consumer 150 by requesting more thorough follow-up management.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the scope of the present invention is not limited to the disclosed exemplary embodiments, The scope of the present invention is not limited thereto.

100: platform server
110: Provider
120: Advertiser
140: Distribution network
150: Consumer
210: Products
220: Public Relations Design
240: PR Products
310: Supply unit price
320: Promotion Unit Price
330: Platform Fee
340: Unit Price

Claims (11)

In a distribution sales system and method of a product having a publicity function for distributing a publicity product to a consumer at a selling unit price lower than a unit price by deducting a publicity price paid by the advertiser at a supply unit price of the product,
A product registration unit for registering information on the product of the supplier;
And a promotional order part for searching or recommending a promotional product suitable for the advertiser,
An order processing unit for transmitting order information to a supplier and assigning a processed or produced PR product to a specified distribution network; and
And a distribution sales department that distributes and sells a publicity product to a consumer through a distribution network; and a distribution sales system and method of a product having a publicity function. The method according to claim 1,
In the product registration section, detailed information on the product of the supplier includes information such as a product name, a detailed description, a representative image, a detailed image, a production cost, a unit price per quantity, a consumer, a producer, an importer, an A / S information, A product registration step of registering in the DB server
Accepting or rejecting the information on the registered product;
And a product exposing step of exposing the information on the approved product in the form of a product list on a web site. The method according to claim 1,
The publicity ordering unit may recommend a product for publicity search suitable for the advertiser or recommend the product according to the type of business, period, season, consumer characteristics (by sex / age / region) A system of distribution and sale of a product. The method according to claim 1,
Wherein the publicity ordering unit automatically calculates a publicity unit price or a selling unit price according to the order quantity when the publicity budget or the publicity unit price ratio is inputted. The method according to claim 1,
Wherein the publicity ordering unit can directly upload the promotional text or the publicity image, or can request the publicity design, and a distribution and sales system of the product having the publicity function. The method according to claim 1,
The publicity ordering unit can limit purchases by gender, age, region or the like according to the characteristics of consumers as a means for targeting consumers for effective publicity, or limit the maximum number of purchasers per person And a method of distributing and selling the product. The method according to claim 6,
Wherein the advertisement ordering unit is further capable of filtering and displaying a distribution network that can be circulated in accordance with the condition that the advertiser is targeting a consumer and selecting a desired distribution network among the channels, And methods. The method according to claim 1,
In the distribution and sales department, the distribution network distributes through the online shopping mall (its shopping mall, open market, social commerce, home shopping, etc.), offline wholesaler store (mart, convenience store, etc.) And a method of distributing and selling the product. The method according to claim 1,
The distribution and sales department can limit the number of purchases per gender, age, and region, or limit the maximum number of purchases per person depending on the consumer characteristics by displaying the public relations product for sale according to the distribution network in the offline store or by registering in the online shopping mall A system and method for distributing and distributing products having a public relations function. The method according to claim 1,
The distribution sales system and method of a product having the publicity function in the distribution sales department, the publicity function including the step of the consumer evaluating the quality of the publicized product and the follow-up management of the supplier, or writing the latter. The method of claim 10, wherein
The distribution sales system and method of a product having a publicity function capable of further including, in the distribution and sales department, numeric evaluation of the consumer's evaluation, storing the evaluation score as an evaluation score, and displaying it to an advertiser and a consumer.

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